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1'''Basic Trope''': Characters are faced with a creature, but refuse to call said creature by its given name.
2* '''Straight''': Bob sees a group of walking dead people who eat flesh and brains. Nobody says that they're zombies.
3* '''Exaggerated''': Bob sees a black-and-white striped horse, but thinks of something other than "Zebra" to call it.
4* '''Downplayed''': The characters gently get around referring to the zombies as anything specifically, or never even mention them, too concerned with their own survival.
5* '''Justified''':
6** Bob doesn't think these are technically zombies, not having enough of the proper traits.
7** Alternatively, Bob already came up with a name for them, such as "ghouls" or "vampires".
8** ThisIsReality in-universe. To Bob, they can't possibly be zombies, because zombies only exist in fiction.
9** Bob knows they are not, in fact, zombies, but meant to seem like it. Alice doesn't catch on but Bob worries pointing that the walking horde are just creepy animated figures set up to [[InvokedTrope appear like a zombie attack]] openly may result in more trouble, so he's trying to hint to Alice that fact by not directly calling them "zombies".
10** Zombie fiction [[GenreBlindness doesn't exist]] in the story's world, so the characters wouldn't know what to call them.
11** For some reason verbalizing the word "zombie" attracts their attention and puts the characters in danger; alternative names are used in order to avoid provoking them.
12** The work takes place in a time or place where voodoo hasn't become widely known, so the term "zombie" is meaningless to the characters.
13** [[HollywoodVoodoo Bob is a Bohkor,]] and wants to avoid confusion between the brain-eating, walking corpse zombies, and the sorcerously-enslaved zombies he uses.
14** [[OurZombiesAreDifferent Bob refuses to call them zombies, because despite being dangerous,]] [[RevenantZombie their mind is still at least partially intact,]] [[OurZombiesAreDifferent and confusion with the type of zombies that mindlessly eat brains can lead to]] UnfortunateImplications and FantasticRacism.
15** Bob is aware of SpeakOfTheDevil trope and afraid [[GenreSavvy it's the case in this situation too]].
16* '''Inverted''': Bob insists that the creatures be called "zombies", [[ComicallyMissingThePoint even though they're actually mutated alien werewolves.]]
17* '''Subverted''': Bob explains how the creatures literally aren't zombies, but a similar mythical creature, but admits that it's easier to call them "zombies.".
18* '''Double Subverted''': Alice then says that she'd rather call them by their given mythological name.
19* '''Parodied''':
20** The name used instead of "Zombie" is incredibly long so as to encompass all of its qualities, eg "Shambling-Rotting-Walking-Corpses-That-Feed-On-Flesh-And-Turn-You-Into-Shambling-Rotting-Walking-Corpses-That-Feed-On-Flesh."
21** Everyone has their own name for the zombies and are constantly arguing over which name is correct.
22** "Zombie" is considered a derogatory term. The proper phrase is something along the lines of "reanimated corpse".
23** The real reason that they don't use the term "Zombie" is because [[TakeThat they think they are talking about a]][[StrawmanPolitical certain group]] and it causes too much confusion.
24* '''Zig Zagged''':
25** As it turns out, the word they used instead of Zombie just happens to be the literal translation of the word "Zombie" in an obscure language that none of the characters know anyway.
26** The zombies are referred to with the term [[XtremeKoolLetterz "Xom-Bz"]], which is pronounced exactly the same way as "zombies".
27** Professionals have scientific names for various undead and virus infected humans, but the word "zombie" is used informally by lay-people.
28* '''Averted''': They're called Zombies from the get-go.
29* '''Enforced''': They can get away with using a look-alike of a licensed monster, but they can't use the proper name, so the characters just never say what they are.
30* '''Lampshaded''': "Why can't we just call them Zombies instead of ''[[Manga/HighSchoolOfTheDead Them]]''?
31* '''Invoked''':
32** "Don't call them Zombies."
33** [[ArmiesAreEvil The army has]] filtering operations to censor out references to 'zombies' trying to maintain TheMasquerade in the affected area.
34* '''Exploited''': [[MisanthropeSupreme Bob]], secretly not very fond of humanity, convinces everyone to not say "Zombies" in order to confuse other survivors into carelessness or suicidal actions.
35* '''Defied''': A character tries to correct Bob calling the creature a Zombie. Bob slaps him and says "They're Zombies."
36* '''Discussed''': ???
37* '''Conversed''': "So those new monsters that just showed up on ''The Adventures of Bob'', when do you think Bob will start calling them zombies?"
38* '''Deconstructed''':
39** The refusal to say 'zombie' stems from the characters' disbelief that such a situation could occur. It progresses into outright psychotic denial that zombies even exist, and they walk out into the undead hordes as if heading out for a stroll, having convinced themselves that there's no such thing as zombies.
40** The gang insist that a zombie is just a "sick person" and try to medically treat them, [[TooDumbToLive only to be eaten]].
41* '''Reconstructed''': Admitting the full level of danger they're in would demoralize the characters who aren't as strong-willed, so Bob avoids calling them zombies in order to allow them to rally together and get to safety; there's time enough to freak out and be scared once they get to the safe house.
42* '''Played For Laughs''': Bob is chastised like a child swearing for saying the word "zombie".
43* '''Played For Drama''': The word "zombie" is a trigger for Bob that causes panic attacks, so he and his friends don't call them that.
44* '''Played For Horror''':
45** The ZombieAdvocate enforces this trope by summarily executing anybody who says the word "zombie" (they are "differently-living", thank you - said in a sickeningly-sweet FauxAffablyEvil voice), truly hammering home how crazy someone willing to protect zombies must be.
46** The reason saying the word "zombie" makes the zombies attack whoever said it is that the magic that created the zombies included a [[Franchise/HarryPotter Voldemort-style]] "SpeakOfTheDevil" clause. So every time someone says the word "zombie", they are single-handedly responsible for all the death and destruction that follows, in all of its gory glory.
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51%% Optional items, added after Conversed, at your discretion:
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54%%* '''Plotted A Good Waste''': ???
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