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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/marstropes_9178.png]]
2[[caption-width-right:350: Tomo Miličević, Jared and Shannon Leto]]
3
4-> ''"To the right, to the left''
5-> ''We will fight to the death''
6-> ''To the edge of the earth''
7-> ''It's a brave new world from the last to the first"''
8-->-- "'''This Is War'''"
9
10Thirty Seconds to Mars (commonly written as 30 Seconds to Mars) are an American rock band founded in 1998 in UsefulNotes/LosAngeles by brothers [[Creator/JaredLeto Jared]] and Shannon Leto as a family project, but later expanded to a full studio and touring unit.
11
12Their [[SelfTitledAlbum self-titled]] 2002 debut album, influenced by bands such as Music/{{Tool}}, was a moderate success somewhat tempered by the band trying to gain respect on their own merits as opposed to coasting on Jared Leto's success as an actor (in fact, early on, the band wouldn't play shows that heavily promoted it based on Jared's acting career) and touring with bands that didn't exactly fit the music they played.
13
14The band finally hit the mainstream with their second release, ''A Beautiful Lie'', in 2005. The album not only started their habit of [[NewSoundAlbum reinventing their sound with each new release]], but it also started the trend of presenting high-effort [[ConceptVideo concept videos]] to go with the singles, especially the incredibly successful single "The Kill".[[note]] As of "The Kill", most Mars videos are directed by Jared under the alias of Bartholomew Cubbins (and Angakok Panipaq for the "A Beautiful Lie" video). Other people have directed Mars videos (most commonly Paul Fedor), but the band maintains creative input.[[/note]]
15
16In 2008, the band's label Creator/VirginRecords sued them for $30 million, claiming that they failed to deliver three albums in a certain span of time under contract. Mars decided to defend themselves, leading to the main conflict that led to their eventual third release, ''This is War'', and ''Artifact'', a full-length documentary and critique of the music industry as a whole.
17
18They toured in support in support of ''This is War'' following its release in late 2009...with 309 shows in 2 years. This eventually led them to gain the Guinness World Record for "Longest Concert Tour by a Rock Band", although they weren't even doing it ''intentionally''. That being said, their live shows have gained a reputation for being energetic. And if that wasn't enough, in 2013, they promoted the announcement of their new album, ''Love, Lust, Faith and Dreams'', by sending the first single "Up in the Air" to the International Space Station.
19
20Their fanbase, [[FanCommunityNickname the Echelon]], are known for their devotedness, creative endeavors, [[http://act.mtv.com/posts/international-echelon-conference/ and support for charitable causes]] including [[http://www.echelonhouse.com Habitat for Humanity]]. They even have their own [[http://echelonconference.weebly.com/ convention]]!
21
22Thirty Seconds to Mars has also played a role in launching [[http://www.vyrt.com VyRT]], a high-quality social streaming service that hosts PPV events, including their 300th show touring for ''This is War'' ([=Mars300=]), two preview events for ''Love, Lust, Faith and Dreams'' (The Mars Lab and The Mars Lab 2), a commemorative event for the 10th anniversary of their self-titled album (MARSX), the highly demanded Cooking with Tomo, their 2013 show at the Hollywood Bowl, and after [[DevelopmentHell a really]] [[RealSoonNow long time]], the release of their documentary Artifact. When Mars went on [[http://www.carnivorestour.com a co-headlining US tour]] with Music/LinkinPark, bringing along Music/{{AFI}} for the ride, they streamed the Hollywood Bowl date [[https://beta.vyrt.com/live/carnivores-tour on VyRT]].
23
24----
25[floatboxright:
26Influences:
27+ Music/PinkFloyd, Music/{{U2}}, Music/LedZeppelin, Music/NineInchNails, Music/{{The Cure|Band}}, Music/{{Tool}}
28]
29
30[floatboxright:Related Acts:
31+Music/AngelsAndAirwaves (Matt Wachter)
32+Music/CobraStarship
33+Music/{{Deftones}}
34+Great Northern (Solon Bixler)
35+Music/{{Incubus}}
36+Music/KanyeWest
37+Music/LinkinPark
38+Music/NeonTrees
39+Street Drum Corps (Shannon Leto)
40+The Wondergirls (Shannon Leto)
41]
42
43[[AC:Thirty Seconds to Mars Members:]]
44* Jared Leto - lead vocals, rhythm guitar, songwriter
45* Shannon Leto - drums, percussion
46
47[[AC: Former members:]]
48* Solon Bixler (Great Northern) - lead guitar
49* Matt Wachter (Music/AngelsAndAirwaves) - bass, synths, keyboards
50* Tomo Miličević - lead guitar, keyboards
51
52[[AC: Discography:]]
53* ''Thirty Seconds to Mars'' (2002)
54* ''A Beautiful Lie'' (2005)
55* ''Music/ThisIsWar'' (2009)
56* ''LOVE LUST FAITH + DREAMS'' (2013)
57* ''AMERICA'' (2018)
58* ''It's The End of The World But It's a Beautiful Day'' (2023)
59
60[[AC: Videography:]]
61* 2002 - [[https://www.youtube.com/watch?v=c-tqzcq1BY0 Capricorn (A Brand New Name)]][[note]]directed by Paul Fedor[[/note]]
62* 2003 - [[https://www.youtube.com/watch?v=PlJBUaozeM8 Edge of the Earth]][[note]]directed by Kevin [=McCullough=][[/note]]
63* 2005 - [[https://www.youtube.com/watch?v=acIU7yxzJ70 Attack]][[note]]directed by Paul Fedor[[/note]]
64* 2006 - [[https://www.youtube.com/watch?v=8yvGCAvOAfM The Kill]], [[https://www.youtube.com/watch?v=4SwaqhB78XE From Yesterday]][[note]]directed by Jared Leto[[/note]]
65* 2008 - [[https://www.youtube.com/watch?v=4Kvd-uquuhI A Beautiful Lie]][[note]]directed by Jared Leto[[/note]]
66* 2009 - [[https://www.youtube.com/watch?v=hTMrlHHVx8A Kings and Queens]][[note]]directed by Jared Leto[[/note]]
67* 2010 - [[https://www.youtube.com/watch?v=mLqHDhF-O28 Closer to the Edge]], [[https://www.youtube.com/watch?v=3RLwuDQSkDI Hurricane]][[note]]directed by Jared Leto[[/note]]
68* 2011 - [[https://www.youtube.com/watch?v=DLihEasf5HA This is War]][[note]]directed by Édouard Salie, ''significant'' re-editing supervised by Jared Leto[[/note]]
69* 2013 - [[https://www.youtube.com/watch?v=y9uSyICrtow Up in the Air]], [[https://www.youtube.com/watch?v=GC63HGcsfEg Do or Die]], [[https://www.youtube.com/watch?v=Ntlt2tKi4do City of Angels]][[note]]All directed by (you guessed it) Jared Leto. The latter was featured in Jared's latest movie, ''Film/DallasBuyersClub''.[[/note]]
70
71[[AC: [=VyRT=]:]]
72* 2011 - MARS 300
73* 2012 - The Mars Lab, MARSX, The Mars Lab 2
74* 2013 - Cooking With Tomo, LOVE LUST FAITH + DREAMS Launch/Church of Mars LA, Artifact Premiere, the Hollywood Bowl, Cooking With Tomo 2
75* 2014 - Film/TheShining, Carnivores Press Conference w/ Music/LinkinPark, Carnivores at the Hollywood Bowl, Mars Summer Sessions, Into The Wild series
76* 2015 - Into the Wild series, Mars in Moscow, Church of Mars Paris, Church of Mars London
77
78----
79!"Hey Matt, how much time do we have to add tropes?"
80
81[[foldercontrol]]
82
83[[folder:Song and Music Video tropes]]
84* AudienceParticipationSong: Jared frequently encourages singalongs during live shows and the fans are eager to participate (ESPECIALLY for "The Kill"). This extends to This is War, where fans were able to collaborate with the band in person and online to form a choir for the songs on the album, known as "The Summit". Another (smaller and less promoted) Summit was done for Love Lust Faith + Dreams, though the original plans involved greater fan involvement, including an app.
85* {{Bowdlerise}}: Up in the Air has a lyric-swapped version with "fucked up our life" replaced with "This is my life". Interestingly enough, all instances of "I'll wrap my hands around your neck" in that version were replaced with "I'll wrap my hands around ''your heart''", which is arguably just as bad if not worse than your garden variety neck strangulation.
86* TheCameo:
87** Both Closer to the Edge and Hurricane have a cameo by the Porcelain Twins, the latter being much less SFW.
88** Hurricane has a blink and you'll miss it cameo by Terry Richardson.
89** Up in the Air has cameos by Dita Von Teese, Jordyn Wieber, [=McKayla=] Maroney, Maxwell Snow, and Neil Strauss.
90** ''City Of Angels'' has the most recognizable names: Music/KanyeWest, Creator/LindsayLohan, Music/SelenaGomez, Creator/AlanRickman, James Franco...
91* CarefulWithThatAxe: Jared just loves to belt it out. ''"[[MetalScream THIS IS WHO I REALLY AAAAM!!!]]"''
92* CoverVersion: Music/LadyGaga's "Bad Romance", Music/{{Rihanna}}'s "Stay", and Music/KanyeWest's "Stronger" done in a downbeat PowerBallad style. Their cover of Music/{{Bjork}}'s "Hunter," however, was much more faithful to the original.
93* {{Cult}}: "Yes, this is a cult" is a common catchphrase, taken by the band and the Echelon. Whether or not it actually is a cult is debatable.
94* FreezeFrameBonus: The "Attack" [[https://www.youtube.com/watch?v=acIU7yxzJ70 video]], by way of superimposed writing and scribblings. Probably the only music video in recorded history to use this to give a ShoutOut to their fanbase ''and'' equate their lead singer to {{Satan}} within the same timespan.
95** Another ShoutOut to Universal Horror flicks: at one point, Matt and Shannon have the heads of FrankensteinsMonster and [[Film/TheWolfMan1941 the Wolfman]], respectively, drawn over their own.
96** An extremely sneaky one in the beginning of the "This is War" video: the text saying "UNIDENTIFIED ANALOGIC ATTACK" changes to "UNIDENTIFIED [[Music/AngelsAndAirwaves AVA]]LOGIC ATTACK".
97* GratuitousFrench:
98** Heard in the [[BookEnds beginning and end]] of 'Night of the Hunter'.
99** Also shows up during the video for 'Hurricane'.
100* HellHotel: The video for "The Kill" is a direct homage to ''Film/TheShining'', specifically, Kubrick's film version. In the video, the band members wander the corridors of an otherwise deserted hotel, encountering various ghostly inhabitants before respectively coming face-to-face with their tuxedoed dopplegangers.
101* MalevolentMaskedMen: All over the place in the Hurricane video. All of the band members go up against some: Tomo knocks his out in one punch, Jared takes his out after being chased after him by the entire video and Shannon is forced to fight three at one time.
102** They show up again in slightly less malevolent form in the Up in the Air video.
103* OutOfGenreExperience: ''[[https://www.youtube.com/watch?v=qOqLnMS1avA Santa Claus Through The Backdoor]]'' is a punk song, fan favorite unreleased songs "Revenge", "Save Me", and "Guillotine (Old Blues Song)" are, well, acoustic blues songs.
104* PrecisionFStrike: Up in the Air
105-->"Up in the air, '''fucked''' up our life"
106** Also "Stranger in a Strange Land" and unreleased song "Occam's Razor"
107* ProtestSong: "This is War".
108* ShoutOut:
109** The video for "The Kill" is one big long love letter to Kubrick's ''Film/TheShining''.
110** Not the only Kubrick reference, ''Film/TwoThousandOneASpaceOdyssey'' is referenced with the huge pit the kids are digging in the "Capricorn (A Brand New Name) video.
111** References to ''Film/{{Memento}}'' and ''Film/EyesWideShut'' (Another Kubrick film) can be found in the Hurricane video. The song itself mentions [[Music/{{U2}} poison rain]]...
112** The "From Yesterday" video has nods to ''Film/TheLastEmperor'' and ''Literature/The500HatsOfBartholomewCubbins'' hidden in the beginning.
113** As mentioned before, the [[Music/AngelsAndAirwaves AVA]] shoutout in the "This is War" video.
114** Two song examples from LOVE LUST FAITH + DREAMS: "Bright Lights" was originally titled "Film/BrightLightsBigCity" and "Do or Die" references the title of "Under the Banner of Heaven" (although the context of the song is completely unrelated to the book itself)
115* TalkyBookEnds: This trope (along with [[MidVidSkit Mid Vid Skits]], fandom specific [[EasterEgg easter eggs]], and the occasional credits sequence) is the reason why most 30 Seconds to Mars videos are longer than the songs themselves. The worst offender is "Hurricane"; the song is 6 minutes long, the full video is 13 minutes long. The video was originally intended to be ''20 minutes long''. [[SerialEscalation And who knows how long the tie-in videos they intended to release afterwords were going to be.]]
116** Although, the Hurricane video also includes the track "Escape" and parts of "Night of the Hunter," so it's not all talky.
117** The next best offender, “From Yesterday”; the song is around 4 minutes long, the version of the video aired on TV is 4 minutes and 30 seconds. The full length video (not counting the credits) is ''11 minutes''.
118** Subverted with "Attack"; both the video and the song end at 3:09. Doesn’t affect the creepy factor any.
119* WarIsGlorious: "This Is War". It is a very upbeat song giving it an enthusiastic feeling though the lyrics aren't perfectly clear one way or the other.
120-->I do believe in the light\
121Raise your hands into the sky\
122The fight is done, the war is won\
123Lift your hands toward the sun
124[[/folder]]
125
126[[folder:Band Tropes]]
127* ArcNumber: 6277 (numerically "MARS"), which shows up all over their music videos and promotional materials.
128* BittersweetEnding: Mars settled their lawsuit with their record label, released their third and fourth albums, finished their documentary about music industry struggles including their own. It was assumed by the fans that all was okay on that front...until during one of the Mars Lab events where they revealed they were still millions of dollars in debt from the legal struggles.
129* DigitalPiracyIsEvil: [[DigitalPiracyIsOkay Avoided for their first two releases]]. They credited Napster with helping to promote the self titled album and responded to ''A Beautiful Lie'' being leaked early by adding a Music/{{Bjork}} cover to the final retail version. Played straight with the [=VyRT=] service. Interfandom flame wars have ensued between Echelon who want to stream the shows for people who can't afford a ticket/live in a country where [=VyRT=] isn't accessible/live in a country where international credit card dealings aren't easy and Echelon who want Mars' wishes for the experience to be "kept special" by not being redistributed. It was especially jarring during the first Mars Lab event when, right before the lighthearted "Vegan Pancakes or Death" segment, Jared ''directly addressed those who were recording or streaming at that very moment''.
130* {{Guyliner}}: The whole band did it to varying extents back in the ''A Beautiful Lie'' era. Although Jared was recognized the most for it, Shannon was actually the one to use it most frequently.
131* HeterosexualLifePartners: Jared with Zane Lowe from BBC Radio 1, referred to as "manlove". See also: Jared with KROQ DJ Stryker and Chino Moreno from Music/{{Deftones}}.
132* IAmTheBand: The band has basically been "The Leto Brothers Band" or "The Leto Brothers", as both Jared and Shannon have been the only 2 consistent members since it's 1998 inception, and justified since long-time member Tomo (who first joined in 2003) left the fold in 2018.
133* InsistentTerminology: Jared's 2010 Mohawk wasn't ''[[RealMenWearPink pink]]'', it was ''pomegranate''.
134* LargeHam: Less obvious from their songs and music videos, but from their interviews, one can see the entire band are hams.
135* LethalChef:
136** Jared's attempts to make vegan pancakes during the first Mars Lab [=VyRT=] nearly got himself put on fire. And that was with an actual chef right next to him!
137** His attempts to follow along with the Echelon at home during the Cooking With Tomo event were...well...it looked edible at least.
138* NightmareFuel: "The Kill" is this. It doubles as a TearJerker too.
139** Along with “From Yesterday”, “Hurricane”, and “Attack”.
140* OlderThanTheyLook: Jared and Shannon are in their forties respectively, and both look more like they're in their twenties.
141* OminousLatinChanting: Using [[Music/CarminaBurana O Fortuna]] to open up the live shows, most likely to evoke the same reaction it gets when it's played right before a sporting event. Used most commonly in the ''A Beautiful Lie'' era and infrequently used since then when they want to create some cheap heat amongst older fans and pump up the rest of the crowd.
142* ThePhoenix: Mithra, featured as one of the band's earliest logos and still used today.
143* PretentiousLatinMotto: Provehito In Altum, which loosely translates to "launch forth into the deep"/"launch forth into higher grounds"/"something about rising to something, probably uncharted and mysterious".
144** The band's environmental campaign associated with the A Beautiful Lie video has Subsisto Procul Nusquam, which translates to "Stop At Nothing".
145* ProductPlacement: [=VyRT=]'s product placement for band-related merchandise has become increasingly blatant as the service has grown. At first, band members would simply wear some merch here and there and bring up the more recent merch additions. Now, well, [[http://alyonafrommarscrew.tumblr.com/post/85928580857/yeah-c/ there's this screenshot from the first Premium [=VyRTviolet=] stream]][[note]][=VyRTviolets=] are comparable to a regular livestream, usually done by Jared and regular [=VyRT=] staff. Originally [=VyRTviolets=] were free and eventually, all users would be able to stream through [=VyRT=]. This has taken a backseat to the use of [=VyRTviolet=] streams with Jared as an additional perk for those who pay for VIP tickets to a regular [=VyRT=] PPV and standalone Premium [=VyRTviolet=]s.[[/note]] The toy bear and the sunglasses are from the official Mars merch store, the shirt and the glasses are from the official Jared Leto merch store. That's not even mentioning the merch that isn't visible in the screenshot: a vegan leather cuff from the Jared Leto merch store and the CREEPS[[note]]a "quirky character brand" designed by Jared under his Bartholomew Cubbins alias)[[/note]] branded wristwatch.
146* RealSoonNow:
147** Mars is notorious with this to the point where the word "soon" has becoming a groan-inducing RunningJoke among the fans. Apply "soon" to the release of the music video for ''This is War''; their documentary, ''Artifact'', the live tour film for This is War that eventually became the ''Into the Wild'' series on [=VyRT=]...
148** 2013 is a notable [[SubvertedTrope subversion]], as not only did the ''Up in the Air'' video have a decent turnaround time from production to release, the ''Do or Die'' video came out months later followed by ''City of Angels'', making 2013 the first year to have three consecutive Mars video releases.
149* SpellMyNameWithAnS: ''30'' Seconds to Mars or ''Thirty'' Seconds to Mars? [[note]]30 Seconds to Mars for their first two albums, Thirty Seconds to Mars for the ones after that.[[/note]] The first album cycle also had the band name stylized as THIRTYSECONDSTOMARS, no spaces.
150* SupremeChef: Tomo is seen as one in Echelon circles, to where he got his own cooking show on [=VyRT=] through popular demand. Contrast Jared aka Chef Boyarleto, [[LethalChef the cook from the ghetto]].
151[[/folder]]
152
153----
154
155->''"We're actually [[ArcNumber 6 minutes 27.7 seconds]] late."''
156
157->''({{beat}})''
158

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