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1->'''Rarity:''' Oh Fluttershy, would you be a dear and ''fly faster please!''\
2'''Fluttershy:''' I can't!\
3'''Twilight:''' If you can't catch [Rainbow Dash], Discord wins!\
4'''Fluttershy:''' That big... dumb... MEANIE! (speeds up)
5-->-- ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', [[Recap/MyLittlePonyFriendshipIsMagicS2E2TheReturnOfHarmonyPart2 "The Return of Harmony Part 2"]]
6
7This is when wanting to avoid letting a particular character be victorious provides fuel for the other character's [[{{Determinator}} persistence]] in fighting against them. In this case, even scoring a "draw" (whenever it's possible) or otherwise not letting the enemy win in any way would suffice; the one with this persistence doesn't have to win, themselves.
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9It is a spiteful component of persistence; even when it's the good guys who feel this way about the bad guys, it [[AntiHero raises some form of moral ambiguity that this fuels it]]. On the other hand, this is also used in cases were the character in question winning [[OmnicidalManiac really would be a very]] [[DystopiaJustifiesTheMeans bad idea]] — see also EvilOnlyHasToWinOnce.
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11See also SpitefulAI. This is one of the main drivers of political maneuverings both in fiction and in RealLife. See EnemyMine, BalanceOfPower, WeWinBecauseYouDidnt, etc. For when the ''writers'' can't let a character win for various reasons, see FailureIsTheOnlyOption.
12
13----
14!!Examples:
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16[[foldercontrol]]
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18[[folder:Anime & Manga]]
19* In ''Manga/DrStone'', the Kingdom of Science's entire strategy for the [[TournamentArc Grand Bout]] is preventing [[BloodKnight Magma]] from winning at any cost, since if he wins he'll become chief (and kill Ruri).
20* Parodied in ''Manga/SketDance''. Telling the Student Council or the Sket Dan that the other group is involved in something is a perfect way get to them to join in. This is especially pronounced with Tsubaki and Bossun, due to [[spoiler:SiblingRivalry]].
21* In ''Manga/YuriIsMyJob'', the four employees of the Liebe Girls' Academy salon compete in a Blume election to decide which one will become Lady Blume and issue a decree. It soon becomes clear that the race is between Mitsuki and Sumika, and they are rather close. Kanoko, who has an unrequited love for her friend and Mitsuki's schwester Hime, offers to make a deal with Sumika: in exchange for Kanoko's vote(employees' votes are worth 90 regular votes), Sumika will use her decree to dissolve the schwester system. Sumika, however, bluntly refuses, telling Kanoko to give up on Hime and promising to use her power to make the schwester bonds permanent. Kanoko is dejected, but votes for Sumika anyway, causing her to win by a margin of 118 votes, simply because she doesn't want Mitsuki to win.
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24[[folder:Comic Books]]
25* ''ComicBook/Transformers2019:'' As the series goes on, Megatron's sanity starts going increasingly south, and he believes so long as there is a single Autobot alive and free ''anywhere'' he hasn't actually "won", even when he effectively has the entire planet, supposedly everything he ever wanted.
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29[[folder:Films -- Animation]]
30* Disney's ''WesternAnimation/{{The Hunchback of Notre Dame|Disney}}'' has the gargoyles trying this on Quasimodo, [[spoiler:who responds to "you can't let Frollo win" with "[[SubvertedTrope he already has]]." Then on hearing Frollo's words as he tries to burn Esmeralda alive, [[DoubleSubversion Quasimodo changes his mind and keeps fighting anyway]]]].
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33[[folder:Films -- Live-Action]]
34* Batman's insistence in ''Film/TheDarkKnight'' on not letting ComicBook/TheJoker win [[spoiler:is what drives him to make a ZeroApprovalGambit in order to preserve Harvey Dent's image]].
35* In the final race of ''Film/SpeedRacer'', Royalton agrees to pay all of the other racers a lot of money if they can collectively prevent Speed from winning the race. As this money is more than the prize money for the race, it effectively means that everyone else is cooperating to get Speed to crash or slow him down so someone else could overtake him.
36* In ''Film/TheRiseOfSkywalker'', this is why Hux betrays the First Order.
37--> '''Hux:''' I don't care if you win. I need Kylo Ren to lose.
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39
40[[folder:Literature]]
41* In ''Literature/TheChroniclesOfNarnia'': ''Literature/TheMagiciansNephew'', Jadis has this attitude towards her sister. She wipes out her entire planet rather than let her sister win a civil war and become queen in her stead.
42* ''Literature/FireAndBlood:'' Part of the motivation for some of the backers of Aegon II in the Dance of the Dragons. They really, ''really'' don't want Daemon to become king, and are totally prepared to start a civil war to that end. With some of them, it's a cut-and-paste with Rhaenyra's name instead.
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45[[folder:Live-Action TV]]
46* In the ''Series/FatherTed'' episode "Cigarettes and Alcohol and Rollerblading", after being goaded into giving up something for Lent by [[SitcomArchNemesis Father Dick Byrne]], Ted gives Dougal a lecture on the importance of Lent, something far more important than the sacrifices made by Jesus as the latter points out, but beating Dick Byrne at his bet.
47* ''Series/TheXFiles'': In "Musings of a Cigarette-Smoking Man", we discover that CSM is personally responsible for the Buffalo Bills never winning a UsefulNotes/SuperBowl. [[note]]In real life, the Bills got into the Super Bowl four times in a row, but never won.[[/note]]
48-->'''Lydon:''' I'm working on next month's Oscar nominations. Any preference?\
49'''Cigarette-Smoking Man:''' I couldn't care less. What I don't want to see is the Bills winning the Super Bowl. As long as I'm alive, that doesn't happen.\
50'''Jones:''' That'll be tough, sir. Buffalo wants it bad.\
51'''Cigarette-Smoking Man:''' So did the Soviets in '80.\
52'''Jones:''' What are you saying? That you rigged the Olympic hockey game?\
53'''Cigarette-Smoking Man:''' What's the matter? Don't you believe in miracles?
54* In the ''Series/{{Angel}}'' episode "Destiny", this is Spike's pretty-much-admitted motive for competing with Angel and trying to prove that he has the status of "the Shanshu prophecy's ChosenOne" to the exclusion of Angel.
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57[[folder:Podcasts]]
58* ''Podcast/WoodenOvercoats'': In Season Three's "The Race for Piffling," Georgie volunteers to become Mayor Desmond's campaign manager when he runs for reelection. Part of this is because Mayor Desmond is her friend, but part of it is because [[TheAce Eric Chapman]] is running against him, and while he's the most popular man in town, Georgie can't ''stand'' him.
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61[[folder:Tabletop Games]]
62* [[http://ynnen.blogspot.com/2005/08/king-is-dead-long-live-king-kingmaking.html This]] essay on the KingmakerScenario calls this "The Vendetta" — whatever the reason, player A no longer cares about trying to win the game themselves, and has adopted an attitude of "I'm going to do everything in my power to make sure player B doesn't win."
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65[[folder:Video Games]]
66* In ''VideoGame/MortalKombat9'', [[spoiler:this gets ''inverted'' as Raiden finds out the prophecy of "[[ArcWords He must win]]" means that Shao Kahn must take over Earth in order for the realms to be saved from Armageddon. Though played straight in the sense that Shao Kahn ''is'' the Armageddon the realms need to be saved from; it's just that if the Outlanders stop resisting his Elder-God-'''un'''sanctioned conquest of Earth, then the Elder Gods will destroy him [[CheatersNeverProsper for ignoring the rules of Mortal Kombat]] before he can attain godlike power in the BadFuture.]]
67* In the final episode of ''VideoGame/TalesFromTheBorderlands,'' [[spoiler: Jack is so hellbent on not letting Rhys get away with ruining his plan to take over the galaxy again that he [[InTheBack sneaks up an override port behind Rhys and plugs himself into his head again,]] immediately hijacking control of his arm, and forces him to strangle himself with the intent to kill him. When Rhys reminds him that if he dies, Jack will die too, [[TakingYouWithMe Jack says that he knows, but them both dying will be "more like a tie," and it's worth dying to watch Rhys die.]]]]
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70[[folder:Web Original]]
71* In Creator/AchievementHunter's ''[[LetsPlay/AchievementHunterMinecraftSeries Let's Play Minecraft]]'', this used to be pretty much the team's thoughts on [[Creator/GavinFree Gav]][[{{Troll}} in]]: if he's close to victory, they'll pull out the stops to make sure he doesn't win.
72** When it comes to Nintendo games, Matt gets the treatment. Unfortunately, he's so much better that it usually doesn't change much. Outside of Mario Party, where it's Michael who regularly kicks his opponents' butts.
73* If you replace AH with the WebVideo/{{Sidemen}}, ''VideoGame/{{Minecraft}}'' competitions with ''VideoGame/GrandTheftAutoV'' races, and Gavin with Creator/{{KSI}}, you will have the same ordeal; a popular British gamer getting screwed over by the rest of his mates.
74** Behzinga also gets this treatment in various non-''GTA'' games without KSI.
75* In many of the ''WebVideo/SmoshGames'' Game Bang, the crew would try to team up against Sohinki (or just anyone who has the best lead, really) to stop him from winning all the time. Usually doesn't work though, since the group tend to have a bad team work and ended up killing each other all the time.
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78[[folder:Western Animation]]
79* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
80** The two-parter "The Return of Harmony" has Fluttershy flying faster on being told the alternative is to let Discord win.
81** Applejack and Rainbow Dash's race in "Fall Weather Friends" slowly devolves from a friendly competition to [[DickDastardlyStopsToCheat using any trickery and dirty tactics to rob the other of victory]] after both are convinced the other tripped them over. By the end they are so busy beating each other senseless they ''both tie for last place''.
82* Plankton of ''WesternAnimation/SpongeBobSquarePants'' is a conniving sociopath who usually wants to steal the Krabby Patty formula and take Mr Krabs' hard earned success. However, even when Plankton is using legitimate methods to gain customers, Krabs is insistant on sabotaging any profit he makes and claiming it for himself. This reached such obsessive grounds that Krabs became obsessed with destroying Plankton when he gained ''one customer'', making it not just a case of "X Must Not Win" but "X Must Not Lose Humbly".
83* ''WesternAnimation/SouthPark'':
84** Kyle's feud with Cartman is usually justified given the latter's highly malicious intent. However even in petty wars, Kyle takes a sometimes disturbing extra mile to make sure that Cartman's plans go up in smoke. In "Douche and Turd", he and Cartman create opposing school mascots, with Kyle using increasingly manipulative methods to get people to vote against Cartman's candidate. Similarly, ''a lot'' of Cartman's intentions are built around making Kyle lose.
85--->'''Butters:''' Whoa, you sure seem with it, Eric. You must have some... ih-inspiration.\
86'''Cartman:''' Yes, the tears of Kyle Broflovski when he loses his ten dollars to me.
87** To add onto the Cartman example, there are plenty of occasions Cartman comes out with amazing success and fame due to a bet with Kyle, but brushes it all off because he didn't win the bet in particular. In "Christian Rock Hard" for example, Cartman bets Kyle he can make a Platinum album before him. Cartman succeeds in making a highly successful Christian rock band, gaining enormous popularity and wealth. However once he finds out that Christian record labels don't give out Platinum albums (thus he can never win his bet with Kyle) [[VillainousBreakdown he flies into a rage in public]], destroying the band's career.
88** And for more Cartman, in "Fat Butt and Pancake Head," Cartman pretends he (or his hand, at least) is Music/JenniferLopez. "Ms. Lopez" creates a hit album, gets affectionate with Creator/BenAffleck, and enjoys the wealth and fame of celebrity life via XanatosSpeedChess. The reason is to make Kyle admit the possibility that the hand is an independent living being from Cartman and calls the whole thing off when Kyle makes even the tiniest admission. [[spoiler: In the episode "200," the hand is proven to be an actual separate entity.]]
89** However, when Cartman does win, he's still not satisfied unless he can rub the victory in Kyle's face indefinitely. In [[Recap/SouthParkS6E8RedHotCatholicLove "Red Hot Catholic Love"]], after spending most of the episode gloating over winning their bet (about if it's possible to [[ItMakesSenseInContext crap out of your mouth]]) Kyle being a GracefulLoser makes him so angry he storms off and even leaves the money behind.
90* Similar to the Kyle example above is Dib from ''WesternAnimation/InvaderZim''. Though Dib primarily clashes with Zim to keep the latter from conquering the Earth, Dib can't abide Zim succeeding even in low-stake battles. The best example is in "Door to Door", where literally Dib's only reason for participating in the titular fundraiser is to keep Zim from winning first place and the "secret prize".
91* Bertram of ''WesternAnimation/FamilyGuy'' will do anything to destroy Stewie, even if it means creating a time paradox that ''destroys the entire time space continuum'' in the process.
92-->'''Bertram:''' Worth it!!!
93* Shown to quite a detrimental level in ''WesternAnimation/TheSimpsons'' episode "Trash of the Titans", since Homer's campaign is based largely on a spite war towards incumbent Ray Patterson, he proves completely incompetent when he finally gets the job.
94* The ''WesternAnimation/LooneyTunes'' "Hunting Trilogy" generally convey WesternAnimation/DaffyDuck as this towards WesternAnimation/BugsBunny. While touting himself as a self proclaimed self preservationist, Daffy takes increasingly stubborn lengths to make sure Bugs gets shot by Elmer Fudd instead of him, to the point of even berating and directing Elmer, the very guy he's trying to avoid, to shoot Bugs (which always end up backfiring onto him). In both "Rabbit Seasoning" and "Duck Rabbit Duck" Daffy's downfall stems from coming out of his hiding place at the start of the cartoon when Bugs is already outsmarting Elmer, not satisfied with coming out safe but Bugs not getting shot.
95* In one episode of ''WesternAnimation/StevenUniverse'' this is [[FusionDance Stevonnie's]] motive for racing a smug [[JerkAss jerk]]. However, mid-race they fall apart and realizes that they've let him get under their skin, and that focusing on beating him is still giving him attention, which is what he really wants.
96* ''WesternAnimation/SheRaAndThePrincessesOfPower:'' Catra becomes increasingly obsessed with beating Adora, often to the detriment of her wellbeing or achieving her current nominal goal. Most clearly, when her allies build a device to do something Catra doesn't care about, then learn from Adora that activating it may destroy the world as a side effect and decide not to. She betrays her allies so she can activate it herself, because if Adora doesn't want that to happen, doing it counts as beating her.
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99[[folder:Real Life]]
100* Due to PETA's highly contentious reputation, PETA's involvement in a cause will frequently lead many people to [[HitlerAteSugar oppose the cause more than they would otherwise]], simply because they despise the thought of allowing PETA to have any victories whatsoever.
101* In ''Lies and the Lying Liars Who Tell Them'', author Creator/AlFranken says this is one aspect of American politics he deeply hates, calling it the "I-will-stop-you-from-doing-good-because-I-don't-want-you-to-get-credit" factor. A prime example of this would be the Republicans violently opposing their own healthcare idea as soon as UsefulNotes/BarackObama decided to actually implement it.
102* Sports rivalries run on this. Every team's list of greatest victories includes an upset win that ruined a rival's chance to win something.
103** As do exceptionally bitter [[FandomRivalry rivalries between fandoms]]. When relations deteriorate, It's not uncommon for people to just want to see the other fandom destroyed, regardless of the negative consequences for their own.
104* Due to the way network television works, there have been cases of successful TV shows that were [[ScrewedByTheNetwork intentionally sabotaged]] by being switched to the FridayNightDeathSlot, budget cuts, and similar issues, because a network executive wants the show gone, and needs it to perform poorly to motivate cancellation. Reasons range from attracting the "wrong" audience, because the executive personally dislikes the show, and in some cases, because the show was greenlit by their predecessor, and they don't want a successful product making them look good.
105* At the 2014 and 2015 editions of ''Series/EurovisionSongContest'', amidst disasters between UsefulNotes/{{Russia}} and UsefulNotes/{{Ukraine}} around the same time, the crowd at these events were clear in that they didn't want Russia to win. In 2014, loud booings were heard when Russia qualified from the semi-final and whenever they recieved a high amount of points. The following year, Russia happened to be one of the favorites, meaning it was at the top of the scoreboard several times, which led to the crowd not caring about who would actually win (it was UsefulNotes/{{Sweden}}), as long as Russia did not come out on top.
106* UsefulNotes/{{NASCAR}} driver Kevin Harvick actually invoked one in the form of a bounty in 2020 after Kyle Busch, who also owns a race team in it, won his seventh straight start in the Truck Series. Gander Outdoors, the title sponsor of the Truck Series, matched it, putting the total bounty at a hundred thousand US dollars. Chase Elliott succeeded in claiming it the first time of asking.
107* After Creator/{{ABSCBN}} was shut down on February 10, 2020 under the Duterte Administration. The Malacañang Palace is very insistent on not bringing the studio back despite ABS-CBN's attempts to renew their contract ''numerous'' times. Only time will tell if the new administration will bring ABS-CBN back on the channel.
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