Line #168 Main/MakeUpIsEvil


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4	%% Examples have been alphabetized. Please maintain this when adding future examples. Thanks!
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8	[[quoteright:304:[[WesternAnimation/SleepingBeauty https://static.tvtropes.org/pmwiki/pub/images/MaleficentMakeupMAC_6940.jpg]]]]
9	[[caption-width-right:304:[[http://runninginheels.co.uk/articles/mac-venomous-villains/ ...Yet, it's still pretty fashionable.]][[note]][[Film/{{Maleficent}} Especially]] on Creator/AngelinaJolie.[[/note]]]]
10	->''"Why should false painting imitate his cheek,\
11	And steal dead seeming of his living hue?\
12	Why should poor beauty indirectly seek\
13	Roses of shadow, since his rose is true?"''
14	-->-- '''Creator/WilliamShakespeare''', "Sonnet 67"
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16	A ForgottenTrope nowadays, but one that lasted for many centuries in western Europe: wearing any form of "paint" on your face is a sign of evil, particularly dishonesty, more to be expected of the DecadentCourt or ViceCity than any more wholesome place. Only an [[TheWickedStage actress]] or some such disreputable woman would self-paint, which is why "painted woman" is not a compliment. The FemmeFatale and TheVamp obviously use make-up, as part of their stock in trade is unnaturally good looks. ([[CreepyCrossdresser The trope is rarer but stronger for men.]])
17
18	Historically, many forms of make-up have been hazardous — such as lead-based or arsenic-based ones — so a woman who used them might sacrifice her health or even life, not to mention her looks in the long term, for a brief attractive appearance. At the very least, this was a sign that she was [[BrainlessBeauty vain and foolish]].
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20	The trope faded out as make-up became more accessible and acceptable, moving on to portray heavy make-up rather than make-up in general as a mark of evil, and the degree of evil entailed varies widely. The transition towards non-toxic materials also helped in this. Fastidiously-applied makeup might indicate a character is rigorous and strict, usually a trait found on villains or WickedCultured; a male character wearing makeup suggests a character who ignores normal gender roles, with a whole host of SissyVillain and OtherworldlyAndSexuallyAmbiguous readings that have stuck around even as attitudes towards gender have relaxed.
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22	When the trope appears nowadays, it's usually applied to ''garish'' makeup. From the very beginning, PunkRock and HeavyMetal have demonstrated that a painted — and usually male — face is a sure sign that a character is mean or crazy, or at least sinister.
23
24	May overlap with BeautyEqualsGoodness and EvilMakesYouUgly: only evil people would need to paint since good ones are naturally beautiful.
25
26	This often involved very heavy make-up in visual media, to make it clear that the character wears it, the alternatives being showing it being put on, having it run from tears or rain, or becoming lipstick kisses.
27
28	Due to the strong historical and cultural associations of cosmetics with femininity, a man who wears obvious makeup in present-day society (outside of certain specific contexts, such as stage acting or the circus) will often be taken for a {{Crossdresser}}, or at least be considered effeminate. This trope is thus (predictably) a staple of the CreepyCrossdresser archetype. By contrast, it is inverted by the DragQueen, who entertains by cleverly subverting gender norms, and shows crossdressing and makeup as positive and fun things.
29
30	In real life, the trope is especially hard on UsefulNotes/{{Transgender}} people, who often need heavy makeup to be able to appear presentable as their preferred gender.
31
32	SisterTrope to SensibleHeroesSkimpyVillains, FemmeFatalons, DelinquentHair, and PlasticBitch ("plastic surgery is evil"). An influence on UncannyValleyMakeup. See also ExcessiveEvilEyeshadow, BeautyIsBad. MonsterClown and EnemyMime are extreme versions of this trope.
33	----
34	!!Examples:
35	[[foldercontrol]]
36	[[folder:Advertising]]
37	* Makeup company M.A.C. has collaborated with Creator/{{Disney}} to create the Venomous Villains [[http://www.temptalia.com/mac-venomous-villains-collection-for-fall-2010 makeup collection]]. It has Dr. Facilier from ''WesternAnimation/ThePrincessAndTheFrog'', the Evil Queen from ''WesternAnimation/SnowWhiteAndTheSevenDwarfs'', Cruella [=DeVille=] from ''WesternAnimation/OneHundredAndOneDalmatians'' and Maleficent from ''WesternAnimation/SleepingBeauty''.
38	[[/folder]]
39
40	[[folder:Anime & Manga]]
41	* ''Manga/{{Berserk}}'': Femto and Slan are the only [[DemonLordsAndArchdevils Godhand]] members to wear red lipstick.
42	* ''Franchise/{{Beyblade}}'':
43	** Zigzagged with Kai Hiwatari in ''Anime/BakutenShootBeyblade'', not to mention it overlaps with ThisMeansWarpaint and FacialMarkings. Kai is an AntiHero due to his strong desire to overshadow everyone else, which is a result of traumatic events in his childhood, and essentially puts him in a constant state of hostility. He's the only protagonist and one of the very few characters overall to wear facepaint, and a good portion of the others who wear makeup do so for cultural reasons. For a short while in ''[[Manga/BakutenShootBeyblade Rising]]'', he went around without his facepaint when he was forced away from beyblading by his grandfather.
44	** Ryutaro Fukami in ''Anime/BeybladeMetalFusion'' is a member of Dark Nebula. He wears facepaint that holds the middle between feminine makeup and kabuki facepaint.
45	** Kira Hayama in ''Anime/BeybladeShogunSteel'' is a member of Dark Nebula Again. His only makeup is lipstick, but in combination with everything else flashy and feminine about his design it gains weight.
46	* ''Manga/DemonSlayerKimetsuNoYaiba'': When in the form of a woman, Muzan wears heavy mascara and a small amount of lipstick. He also happens to be the first and most evil of the demons.
47	* ''Manga/FairyTail'': Ultear, Minerva, and [[DudeLooksLikeALady Midnight]] all wear makeup, though in Midnight's case, it helps emphasize his {{Goth}} look. Noticeably, they all wear much less after their HeelFaceTurn.
48	* ''Manga/JojosBizarreAdventureStardustCrusaders'': After [[Characters/JoJosBizarreAdventureDIO DIO]] gains a power boost [[spoiler:through draining [[Characters/JoJosBizarreAdventureJosephJoestar Joseph Joestar]]'s blood]], he suddenly gains green lipstick.
49	* Averted in ''Manga/GunslingerGirl''. Whereas the other Agency handlers would start with teaching their cyborg how to handle a firearm, Alessandro Ricci instructs Petra in how to use makeup to change the look of her face to become a MasterOfDisguise. Whereas Sandro is specifically recruited as a more morally flexible type than the ex-military or police types that have been used as handlers before, he also DoesNotLikeGuns and prefers to handle situations without killing.
50	* ''Anime/PowerpuffGirlsZ'': The source of Sedusa's powers of imitation is make-up tainted by Chemical Z, and one tell-tale sign that she's around is that she smells like cheap makeup.
51	* ''Anime/PrettyRhythmRainbowLive'': Ritsu Renjoji wears purple eyeshadow and heavy red lipstick. While it's later revealed that she's misguided rather than malicious, her perfectionism has brought a lot of problems to her daughter, Bell. Perhaps symbolically, she lacks her make-up both when they had a better relationship and in her reappearance after their reconciliation.
52	* ''Franchise/SailorMoon'': While some of the Sailor Senshi do wear make up -- the Outer Senshi wear lip gloss to look more mature -- for MerchandiseDriven reasons, it's very light and natural. Contrast with nearly all the female villains. Queen Beryl and Mistress 9 sport some badass purple lipstick, while Esmeraude, Kaolinite and Queen Nehelenia go for bright red. The Ayakashi Sisters are characterised as literally obsessed with make up in the [[Anime/SailorMoon 90s anime]], and even the science-driven Witches 5 wear lipstick. Two of the Sailor Animamates wear lipstick matching their fuku's colour, while Sailor Galaxia, the most powerful antagonist in the series, sports both golden lipstick and purple eyeshadow.
53	* Played with in ''Manga/SPYxFamily''. When Yor is in her Thorn Princess assassin persona, she wears a lot more lipstick, compared to her more subdued UnkemptBeauty appearance as a civilian. However, while her job is morally gray at best, she's not an evil person.
54	* ''Manga/YuGiOh'': Ms. Chono is a SadistTeacher who wears so much makeup it's practically a mask. When she loses the Shadow Game, it cracks off in puzzle pieces reminiscent of the love note puzzle she was putting together to shame both the giver and receiver. (She was so bad Yami didn't even warn her that it was a Shadow Game.)
55	[[/folder]]
56
57	%%[[folder:Films — Animated]]
58	%%* Franchise/DisneyAnimatedCanon:
59	%%** ''WesternAnimation/SnowWhiteAndTheSevenDwarfs'': The Evil Queen.
60	%%** ''WesternAnimation/SleepingBeauty'': Maleficent.
61	%%** ''WesternAnimation/{{Cinderella}}'': Lady Tremaine.
62	%%** ''WesternAnimation/TheRescuers'': Medusa.
63	%%** ''WesternAnimation/OneHundredAndOneDalmatians'': Cruella.
64	%%** ''WesternAnimation/{{Aladdin}}'': Gender inverted with Jafar.
65	%%** ''WesternAnimation/{{The Little Mermaid\|1989}}'': Ursula. She even squashes a sentient creature to produce lipstick, literally making her makeup evil.
66	%%[[/folder]]
67
68	[[folder:Films — Live-Action]]
69	* ''Film/Batman1989'':
70	** Alicia is always in glamorous makeup, while Vicki Vale is (usually) barefaced, or at least looks natural by comparison. This is then exaggerated in the museum scene; Vicki is wearing hardly any makeup at all, while Alicia has painted her face white to disguise the fact that the Joker has [[FacialHorror burned off half of it]].
71	** The Joker himself tends to wear flesh-coloured makeup to "disguise" himself as Jack Napier, his former identity (and of course his scarring represents clown makeup).
72	* ''Film/Catwoman2004'': The [[UnholyMatrimony two main villains]] are the CEO and spokeswoman for a cosmetics corporation, and their EvilPlan involves an anti-aging cream that causes skin to rot if the user stops using it.
73	%%* ''Film/TheDarkKnight'': The Joker does it to accentuate the grisly scars across his face, in this version the white face being clown makeup and not his actual skin color.
74	* ''Film/ElviraMistressOfTheDark'': Elvira checks into a motel and meets the cranky old motel owner. The owner's granddaughter then comes downstairs, only to be confronted by her grandmother and told that she will not wear makeup. Later in the scene, Elvira reassures the girl that she used to have the same problem with the nuns at the orphanage. Of course, she was only 8.
75	* ''Film/GoneWithTheWind'': After Rhett discovers Scarlett in a compromising situation with Ashley, he forces her to attend Ashley's birthday party in a [[LadyInRed bright red]], feathery, [[NavelDeepNeckline low-cut]] dress, completing the look with noticeable make up specifically to invoke this trope.
76	--> '''Rhett:''' "And put on plenty of rouge. I want you to look your part tonight."
77	* ''Literature/TheHungerGames'':
78	** Most citizens of the oppressive, decadent Capitol wear heavy makeup (in the film, if not always in the book).
79	** In the first film, it's practically impossible to see Effie's skin under all the makeup she wears. By the second film, although Effie's clothes are still outlandish, she's wearing considerably less makeup, showing that she's begun to identify less with the citizens in the Capitol and more with Katniss and Peeta.
80	* ''Film/LittleShopOfHorrors'': Audrey wears a lot of makeup due to her poor self-image. She takes it off when Seymour convinces her that she doesn't need it in the "Suddenly Seymour" number.
81	** This trope is more explicitly applied ([[SlidingScaleOfAnthropomorphism maybe]]) in Audrey II's case, as it appears that Twoey is wearing lipstick [[https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwju1t7W6cvkAhXwHzQIHQ-iAvIQjRx6BAgBEAQ&url=https%3A%2F%2Fblog.threadless.com%2Fthe-evolution-of-audrey-ii%2F&psig=AOvVaw3CNjeVu2vnxsRD7JWyR1I4&ust=1568396301966421]].
82	* ''Franchise/MarvelCinematicUniverse'':
83	** Wanda Maximoff / Scarlet Witch has ExcessiveEvilEyeshadow in ''Film/AvengersAgeOfUltron'', where she starts as a villain, and significantly less makeup in ''Film/CaptainAmericaCivilWar'' and ''Film/AvengersInfinityWar'', where she is a hero.
84	*** She comes full circle with the heavy eyeshadow when she embraces her Scarlet Witch persona in ''Film/DoctorStrangeInTheMultiverseOfMadness''. Made even more evident by the contrast with the peaceful appearance she puts up for Stephen Strange, or the lack of make up on her peaceful, mother-of-two Earth-838 counterpart.
85	** Other female characters also follow the pattern. Villains like Hela in ''Film/ThorRagnarok'' generally wear way more makeup than heroes like Natasha Romanoff / Black Widow.
86	** Even some male characters play along. Two villains -- the Winter Soldier and the Grandmaster -- wear the GuyLiner. None of the heroes does.
87	* ''Film/StationsOfTheCross'': One of the most insistent teachings of Maria's church is that makeup, fashion, and dresses are self-absorbing topics that serve only to invoke lust in men and keep women from God:
88	** The first scene sees the parish's priest mention fashion and dresses as a temptation established by [[{{Satan}} the Devil]] to lead the people of the real Church astray.
89	** In the second scene, Maria tries to avoid being in a picture to avoid thinking of her appearance, but her mother orders her to. Ironically, Maria's mother chastises her, not for lacking confidence, but for being too preoccupied with her appearance by not being preoccupied with her appearance. Faced with a family that will always see her as self-obsessed, Maria ends the scene on the verge of tears.
90	** In the fourth scene, Maria's mother smiles and tells Maria she can buy a dress with stripes for her Confirmation as if that's somehow scandalous and cool for a mother to allow. She acknowledges that her standards are a little peculiar, but only in the context of decrying the fashion of the modern day.
91	** In the fifth scene, the parish priest pushes for Maria [[{{Confessional}} to confess]] that she's been attempting to stir lust in a boy she's been talking to, even though Maria knows that's not the truth. Still, it confuses her enough to want to totally cut contact with that boy, who happens to be her only friend as she goes through suicidal depression.
92	%%* ''Film/TankGirl'': The Madam of Liquid Silver is really overly made up.
93	* The film version of ''Music/{{Tommy}}'':
94	** Sally Simpson applies lipstick and eyeshadow after being seduced by ThePowerOfRock, which her vicar father certainly considers evil. She then attends one of Tommy's concerts, where [[SerialEscalation she has her face split open by a policeman's baton]], has a grotesque scar stitched across her face to close the wound, and then marries a rock musician and becomes a sleazy teenage mother.
95	** Ann-Margret turns into a vain, decadent woman after she becomes rich, sporting excessive mascara on her eyes. She also wears a ridiculous amount of costume jewelry, which her son rips off of her after [[HeelFaceTurn she converts to his new religion]].
96	** The Acid Queen is definitely framed as immoral and insane. This is emphasized by her demonic red lipstick on her [[TheUnSmile Un-Smile]]. [[https://media.giphy.com/media/2gOZ0RpRhSa5y/giphy.gif See for yourself if you dare]].
97	[[/folder]]
98
99	[[folder:Literature]]
100	* ''All Spell Breaks Loose'': In this Creator/LisaShearin creation, Raine comments on how the princess probably would have looked just as well without makeup, and the villainess wears too much for good taste.
101	* ''Literature/AnotherNote'': Beyond Birthday is the VillainProtagonist and the only character described as wearing any kind of makeup. He's a notorious SerialKiller who acts more like a realistic {{Ninja}}.
102	* ''Literature/TheBlueCastle'': Valancy had once tried to put color in her cheeks before a party by pinching them. This started a rumor that she had worn rouge, which, unusually, did not manage to sink her reputation, because everyone knew that dowdy Valancy Stirling could not be fast.
103	* ''Literature/CheaperByTheDozen'': Frank Gilbert becomes increasingly strict with his daughters as they approach womanhood, refusing to allow them to cut their hair, wear stockings, perfume, and makeup, deeming all of the above as only worn by loose women. He doesn't mind it on his daughters' friends, though.
104	* The notorious French couplet ''Egle, belle et poete, a deux petits travers: elle fait son visage et ne fait pas ses vers''[[note]] Egle, beautiful poet, has two minor crimes: she makes up her face and she steals all her rhymes[[/note]]--[[ValuesDissonance nowadays]], saying "you are a plagiarist '''and''' you use make-up" is [[ArsonMurderAndJaywalking ridiculous]], but in the 18th century both were seen as equally dishonest.
105	* "The Fatal Cosmetic" by Rebekah Hyneman (no relation): A woman who starts out flattering a poor performance ends up using a dangerous cosmetic, not disposing of it properly and then lying about it, so that it is mistaken for medicine and administered to another woman with fatal results.
106	* ''Literature/GoneWithTheWind'': Melanie is admonished for acknowledging Belle Watling, a painted woman who was a prosperous town prostitute. Later, Mammy has a fit when Scarlett asks her to buy her some rouge, outright stating that only whores wear "face paint".
107	* ''Her Father's Daughter'', by Creator/GeneStrattonPorter:
108	-->''I never knew Eileen to be honest about anything in all her life unless the truth served her better than an evasion. Her hair was not honest color and it was not honest curl. Her eyebrows were not so dark as she made them. Her cheeks and lips were not so red, her forehead and throat were not so white, her form was not so perfect.''
109	* ''Literature/HeraldsOfValdemar'' doesn't regard ''makeup'' much in one way or another, but it's possible to use magic to permanently change one's appearance, whether that's altering hair color, facial structure, or just going for AnimalEyes. With Creator/MercedesLackey's tendency to celebrate pragmatism, espouse its virtues, and regard [[RealWomenDontWearDresses any degree of vanity as loathsome]], only her villains ever do this and her heroes are universally repulsed and contemptuous to think that their enemies wasted time and effort on their appearance.
110	** [[Literature/LastHeraldMageTrilogy Vanyel Ashkevron]] is attracted to [[BigBad Krebain]] on first sight and very dismayed. BeautyEqualsGoodness! How can an evil person be gorgeous?
111	---> But then he thought, "Artificial - that's really what he is. He's changed himself, I'm sure of it - like painting his face, only more so. If I had a lot of power and didn't care how I used it, I suppose I'd make myself beautiful too."
112	** The expectation that non-'natural' BeautyIsBad is strong enough that in ''Winds of Fate'', when [[GuineaPigFamily Nyara]] is injured saving some of Darkwind's charges, he realizes that she's [[SexyCatPerson heavily altered]] and very attractive. Despite the aforementioned becoming injured to save people he'd been unable to protect, Darkwind thinks in sudden rage that if she's altered ''herself'' [[VanHelsingHateCrimes he'll kill her]].
113	* ''Literature/TheHungerGames'': Mostly played straight. Due to their excessive wealth and hedonistic lifestyle (and the fact that they watch 24 children kill each other on an annual basis), the citizens of the Capitol are often heavily made-up, as well as tattooed and otherwise surgically altered.
114	** A notable inversion comes during the Tribute Parade of the 75th Hunger Games: Katniss Everdeen and Peeta Mellark, Tributes of District 12, have their faces dramatically done up to emphasize their features. Combined with their firey outfits and glowing crowns, it makes them look like powerful creatures born out of a volcano.
115	* ''Literature/TheJenniferMorgue'': The [[UsefulNotes/ElizabethBathory Bathory]] [=PaleGrace=][[superscript:TM]] makeup line carries a youth-projecting glamor and uses VirginSacrifice as an active ingredient. That said, thanks to stem-cell research and PostModernMagik, the manufacturers have cut the virgin blood down to just 14 parts per million, so at least it's [[PragmaticVillainy efficiently evil]].
116	* ''Literature/TheLastBattle'': One reason why Susan refuses to remember Narnia is her obsession with makeup.
117	* ''Literature/LittleWomen'':
118	** Meg is made up "like Literature/{{Cinderella}}" but it includes makeup -- though she revolts at rouge.
119	--->''On the Thursday evening, Belle shut herself up with her maid, and between them, they turned Meg into a fine lady. They crimped and curled her hair, they polished her neck and arms with some fragrant powder, touched her lips with coralline salve to make them redder, and Hortense would have added 'a soupcon of rouge' if Meg had not rebelled.''
120	** There is no doubt of the evaluation since when later confessing to bad behavior at the party, Meg includes it:
121	--->''"Of course not. Don't I always tell you everything? I was ashamed to speak of it before the younger children, but I want you to know all the dreadful things I did at the Moffats'."\
122	"We are prepared," said Mrs. March, smiling but looking a little anxious.\
123	"I told you they dressed me up, but I didn't tell you that they powdered and squeezed and frizzled, and made me look like a fashion-plate. Laurie thought I wasn't proper. I know he did, though he didn't say so,''
124	* ''Literature/OctoberDaye'': In ''Rosemary And Rue'', Toby's criticism of a girl who confronts her at Home mentions the overdone makeup -- and how one thing she looked liked was a downtown whore.
125	* ''The Paradoxes of Mr. Pond'', by Creator/GKChesterton: One character comments on the decreasing significance of makeup, but still thinks it shows something of character.
126	-->''we all know that making-up and even dyeing your hair doesn't mean what it once did; lots of women do it who are perfectly decent; but not those who are--well, utterly inexperienced.''
127	* ''Literature/RightHoJeeves'': When Tuppy and Angela quarrel, he says he disapproves of modern girls' habit of putting on makeup.
128	* ''Literature/RizzoliAndIsles'': Believing that BeautyIsBad, Jane Rizzoli refuses to even wear lipstick to try and improve her homely looks. In the first novel, she visits a makeup counter and is so disappointed in the results that she outright declares that models ought to be shot for giving women false hope that makeup can make someone unattractive gorgeous.
129	* ''Literature/SherlockHolmesAndDoctorWasNot'': In "The Adventure of the Walk Out Wardrobe", Franchise/SherlockHolmes is explaining the odd actions of the victim and comments that because commercial cosmetics are associated with prostitutes and actresses, respectable ladies wishing to enjoy the benefits of makeup often attempt to make their own.
130	* ''Skinny Legs and All'': Buddy Winkler calls the protagonist a jezebel for wearing makeup and once washes her face till she bleeds.
131	* "The Sword of Wood", by Creator/GKChesterton: The stranger is known to come from the corrupt city by his face paint (and does turn to be, if not quite villainous, hardly a good guy).
132	-->'''His face is painted,' said Griffin. 'That is the sort of thing they do in London. And he wears a pile of false hair out of a barber's; and walks about in it, like the house of a Jack-in-the-Green. ''
133	* ''Literature/ATangledWeb1931'': Aunt Beckie puts on rouge before her last family gathering, shocking her living companion, but insisting on it. Then she orders Nan to wash off her rouge -- over Nan's objection that Aunt Beckie was wearing it herself. Afterwards, Nan amuses herself by setting out to romance a young man to take him from his fiancee.
134	* ''Literature/TheTwilightSaga'': In ''Midnight Sun'', Edward goes on about how all the other girls in Forks are unwilling to do things like enjoying the rain because it ruins their makeup, with the implication that those girls are silly and shallow. Of course, Bella doesn't wear makeup [[BeautyEqualsGoodness because her complexion is flawless anyhow]].
135	* ''Viva Maria'': Marie tells the titular Maria that her otherwise kind father once hit her when she once put on lipstick. This may be more because she put it on even though they're members of LaResistance, though.
136	* In Creator/{{Xenophon}}'s writings about Creator/{{Socrates}}, make-up gets mentioned twice: in a legend about Heracles being offered a choice between two women, one Vice and one Virtue, and it's pointed out that Vice was more white and scarlet than nature allows; the other when a husband finds his wife wearing make-up and goes to rebuke her, pointing out that she would not like it if he falsely showed her property that was not his.
137	[[/folder]]
138
139	[[folder:Live-Action TV]]
140	* In''Series/TheBigBangTheory'' Sheldon is convinced that women wearing makeup are deceptive; why else do they call it 'concealer'?
141	* ''Series/DoctorWho'':
142	** The Doctor's EvilCounterpart, the Master, is often associated with makeup, with the Delgado and Ainley versions wearing heavy {{Guyliner}}, the Simm version being shown applying it, and Gomez's "Missy" incarnation using a makeup compact as a weapon, as well as often being seen applying lipstick or doing her nails. The Master's gimmicks are disguises and HypnoticEyes, playing along with the "beguilement" and "deceitful" part of this trope.
143	** Male Time Lords in [[Recap/DoctorWhoS14E3TheDeadlyAssassin "The Deadly Assassin"]] wear makeup as part of their culture's ceremonial dress, but it's subtle or absent on the sympathetic characters. Runcible and Spandrell are barefaced while Goth and Borusa paint it on, and you certainly wouldn't catch the Doctor in white lipstick and eyeshadow (though this overlaps with WardrobeFlawOfCharacterization in his case — his own culture's clothes don't suit him for clear RuleOfSymbolism reasons).
144	** Men and women wear UncannyValleyMakeup in [[Recap/DoctorWhoS14E5TheRobotsOfDeath "The Robots of Death"]]. The makeup itself isn't evil, but the degree to which it's modeled on robots is suspect and drives home how decadent and dependent on technology Kaldor City society has become.
145	* ''Series/DowntonAbbey'': Mrs. Patmore is furious when she catches Ivy wearing rouge (no doubt to impress the chaps), and demands she scrub it off immediately.
146	-->'''Mrs. Patmore''': Not in this house, Miss Hussy!
147	* ''Series/TheDrewCareyShow'': Downplayed with Mimi. She wore infamously garish makeup for which Drew often mocked her, and she was often a grade-A bitch. However, the mocking was overall more because she ''was'' a bitch rather than the fact that she was wearing makeup. Given the nature of the show, a similarly painted but nicer character probably would have gotten much lighter and more good-natured riffing.
148	* In the BBC series ''Series/GhostsUK'', the ghost of Lady Fanny Button reacts to her descendant Alison applying makeup with outrage: " A lady pinches! Whores use rouge!"
149	* ''Series/HorribleHistories'':
150	** The dangerous nature of 17th and 18th-century makeup has been touched on in a few skits. The ladies wearing makeup are just vain and oblivious to the danger, not evil, but the makeup itself is literally bad because it's got things like lead or arsenic in it.
151	** In the Cromwell Christmas sketch, Oliver Cromwell says "Makeup is ''SINFUL!!''" and "Especially that eyeshadow with that top".
152	* ''Series/InsideAmySchumer'': Parodied in an episode. A BoyBand appears to Amy and starts singing a song called "[[https://www.youtube.com/watch?v=fyeTJVU4wVo Girl You Don't Need Makeup]]", about how she should remove her makeup because she doesn't need it to be beautiful. As soon as she does so, the boy band literally change their tune, singing about how they were wrong before and Amy should put her makeup back on.
153	* ''Series/MurdochMysteries'':
154	** In "Till Death Do Us Part", when Eunice is first seen, she is complaining that she remains pale no matter how much she pinches her cheeks. Later, after [[spoiler:she is revealed as a con artist and a murderer]], she is applying bright red lipstick.
155	** In "Painted Ladies", the male characters are surprised to learn even respectable women visit the cosmetician; the times are changing.
156	* ''Series/PrettyGuardianSailorMoon'': [[spoiler:When brainwashed, Dark Mercury]] is clearly wearing much more makeup, including ExcessiveEvilEyeshadow. Beryl also wears a decent amount of makeup.
157	* ''Series/OrphanBlack'': When impersonating Sarah, Helena gives herself away to the viewer by the light red eyeshadow she hasn't removed.
158	* ''Series/PowerRangersInSpace'': One of the first things Astronema/Karone does after her HeelFaceTurn is to ditch her wig(s) and most of her makeup. The Rangers certainly consider it an improvement.
159	* ''Series/{{Rome}}'': Octavian's propaganda machine is accusing Marc Antony of having been corrupted by Cleopatra and her decadent Eastern ways. "He blackens his eyes with soot like a prostitute!"
160	* ''Series/MrSelfridge'' has a minor plot running through the first season showing how makeup had to be sold below the counter at stores in TheEdwardianEra, and women had to request it covertly due to its bad reputation.
161	[[/folder]]
162
163	[[folder:Music Video]]
164	* Music/{{Paramore}}'s "Misery Business": As part of a HumiliationConga inflicted on the preppy, evil high school bully at the end of the video, Hayley Williams wipes a damp towel across her face, revealing that she is caked in makeup. Hayley then tuts and walks away. Rendered deliberately ironic by Hayley's spectacularly dyed hair and flamboyant eyeshadow, but nevertheless.
165	[[/folder]]
166
167	[[folder:Mythology & Religion]]
168	* Literature/TheBible:
169	** Queen Jezebel notoriously put on makeup before confronting God's anointed future king Jehu son of Nimshi. Unfortunately, it didn't stop her from becoming dog food.
170	** The Apocryphal book "Enoch" specifically mentions makeup as [[TheseAreThingsManWasNotMeantToKnow something mankind was not meant to know]] and a secret given to the world by sinful angels.
171	* As late as [[TheSixties 1964]], authoritarian denominations on the fringes of Christianity were [[https://www.hwalibrary.com/cgi-bin/get/hwa.cgi?action=getbklet&InfoID=1405974809 claiming that wearing makeup will condemn a woman to Hell]] for the sin of vanity and being displeasing in the eyes of God.
172	[[/folder]]
173
174	[[folder:Poetry]]
175	* Christina Rossetti wrote an early poem about a woman who fainted at a ball, but had not grown pale--did this woman ''paint''?
176	* ''The Flight of the Duchess'', by Creator/RobertBrowning: The Duchess used damaging makeup that ruined her looks.
177	* ''Literature/TheRapeOfTheLock'': Belinda's use of makeup is tweaked:
178	-->''Sees by degrees a purer blush arise''
179	* Creator/WilliamShakespeare:
180	** "Sonnet 67" is a lament that people try to imitate a man's beauty with makeup, so that he is actually a corrupting influence.
181	** "Sonnet 68" chiefly complains in similar tones of wig-wearing, but opens with the observation:
182	-->''Thus is his cheek the map of days outworn,\
183	When beauty lived and died as flowers do now''
184	[[/folder]]
185
186	[[folder:Professional Wrestling]]
187	* Inverted much of the time in the case of male wrestlers, with the likes of {{Wrestling/Sting}} and (usually) Wrestling/JeffHardy being faces, while the heels are barefaced ugly guys. Makeup here implies that the character is [[DarkIsNotEvil psychologically tormented and even vengeful, but ultimately heroic]].
188	%%* Tatanka and his (very brief) "vengeful Indian ghost" gimmick in WWE in the winter of 2006-2007--although Tatanka's spooky war paint was [[UnintentionallySympathetic so cool to look at that many fans didn't know he was supposed to be a heel]].
189	* [[Wrestling/BrianAdams Crush]] was an exception, he was clean shaven and clean faced when he was a surfing-themed face and then, when he became a ForeignWrestlingHeel, both growing a BeardOfEvil and wearing sinister make up.
190	* Wrestling/DumpMatsumoto actually has a rather kind-looking face, so she typically wore garish looking makeup as her career continued on, often including swastikas and whole depictions of dragons, oni, and goblins on her left thigh just to make sure you knew damn-well that she was a bad guy.
191	[[/folder]]
192
193	[[folder:Theatre]]
194	* ''Theatre/{{Hairspray}}'': Subverted. In "Welcome to the 60s", part of Edna's confidence-boosting makeup specifically calls for lipstick.
195	--> Dontcha let nobody steal your fun/ 'Cause a little touch of lipstick never hurt no one!
196	* ''Theatre/{{Hamlet}}'':
197	** The Prince berates Ophelia (or, rather, all women) for being false in various ways, and through makeup:
198	--->''I have heard of your paintings too, well enough; God has given you one face, and you make yourselves another.''
199	** Later, faced with a skull, he comments on how it will not keep her alive.
200	--->''Now get yet to my lady's chamber, and tell her, let her paint an inch thick, to this favour she must come; make her laugh at that. ''
201	* ''Theatre/TitusAndronicus'': Aaron derides the other characters as using paint -- "Ye white-limed walls! ye alehouse painted signs!" -- and cites his own black skin as preferable because it could not use make-up.
202	* In ''Theatre/{{Hamilton}}'' Peggy Schuyler and Maria Reynolds are often played by the same actress. Besides different color dress (Peggy wears yellow. Maria wears red.) one way to tell them apart is Maria wears bright red lipstick.
203	[[/folder]]
204
205	[[folder:Video Games]]
206	%%* ''VideoGame/FinalFantasyVIII'':
207	%%** Ultimecia wears FacialMarkings and ExcessiveEvilEyeshadow.
208	%%** Edea. Justified [[spoiler:as she was a victim of a GrandTheftMe from Ultimecia. After regaining control, she stop wearing it, as seen in the [[http://vignette4.wikia.nocookie.net/finalfantasy/images/d/dd/FFVIII_Edea_Cid_Recording.png/revision/latest?cb=20130206123151 ending]].]]
209	%%* ''VideoGame/KidIcarusUprising'': Medusa takes on a gothic look, with (among other things) {{e\|xcessiveEvilEyeshadow}}yeshadow and [[FacialMarkings a tattoo around her left eye]].
210	* ''Franchise/MassEffect'': Inverted. For the most part, the turians have painted-on FacialMarkings indicating which world they're from, a tradition stemming from a civil war between turian colonies a thousand years before the events of the series. "Barefaced" turians are considered untrustworthy, and the term "barefaced" is even used as slang for a politician. It's worth mentioning that all this is told through the codex, which is intentionally a bit of an UnreliableNarrator, and given that Shepard never sees any prejudice between turians in game, the stigma may have faded. It could also have something to do with the fact that the only barefaced turian consistently seen is [[BigBad Saren]], and neither Warden Kuril and Joram Talid from ''VideoGame/MassEffect2'' is trustworthy.
211	* ''VideoGame/ShinMegamiTenseiIVApocalypse'': God's angels tell the player that makeup is the work of the devil. Considering how much of a {{Jerkass}} God is, one should take it with a grain of salt. Lucifer [[GodAndSatanAreBothJerks isn't much better, though]].
212	* ''VideoGame/{{Skullgirls}}'': Fukua wears eyeshadow and lipstick in contrast to her barefaced and heroic original counterpart, Filia.
213	* ''VideoGame/StarWarsTheOldRepublic'': Jaesa Wilsaam can turn out either Light or Dark-side depending on the player's actions, with the main physical difference being that Dark Jaesa wears purple eyeshadow and lipstick.
214	* ''VideoGame/YandereSimulator'': The most made-up students are [[AlphaBitch Musume Ronshaku]] and her GirlPosse, as part of their GyaruGirl style. Of course, [[VillainProtagonist Ayano]] herself is likely to be EvilerThanThou, and she doesn't wear any makeup at all.
215	* In ''VideoGame/FinalFantasyVIIRemake'', male members of Shinra's elite forces, like Reno and Roche, wear makeup and have elaborate dyed hairstyles. Cloud, who styles himself as a former member of Shinra's elite forces, has a fluffy, flowing hairstyle and features intended to look like natural beauty.
216	[[/folder]]
217
218	[[folder:Webcomics]]
219	* ''Webcomic/{{Erstwhile}}'': The evil bride in "Maid Maleen" [[http://www.erstwhiletales.com/maidmaleen-26/#.T298lNm6SuI tries makeup to hide her hideousness]].
220	* ''Webcomic/GrrlPower'': [[http://www.grrlpowercomic.com/archives/1242 Sydney is so unused to wearing makeup that she feels like a streetwalker after she puts on chapstick]].
221	* ''Webcomic/GunnerkriggCourt'': In ''Annie in the Forest'', makeup is unknown to a village of elves Annie stays with during the summer. A group of teenage elves mock her for wearing "face paints", and [[http://www.gunnerkrigg.com/?p=1488 her own father disapproves and has her wash it off]]. This is later revealed to be because [[spoiler:he had a mild FreakOut seeing Annie for the first time in years due to her resemblance to her mother Surma and the TraumaCongaLine he experienced trying to see her again, which unwittingly harmed Annie due to them sharing the same LifeEnergy, and he later regrets doing this to her so publicly.]]
222	%%* ''Webcomic/{{Sinfest}}'': [[http://www.sinfest.net/view.php?date=2007-05-23 Downplayed to a lack of make-up being natural and real]].
223	[[/folder]]
224
225	[[folder: Web Videos]]
226	* Downplayed by infamous Evangelical Christian influencers Girl Defined, who merely insist on-and made at least one video on-"wearing makeup in a god-honoring way". No end of parodies have arisen thanks to MemeticMutation.
227	[[/folder]]
228
229	[[folder:Western Animation]]
230	* ''WesternAnimation/AtomicBetty'':
231	** Penelope Lang is the AlphaBitch and the only girl in school who wears eyeshadow. In contrast, Betty just wears lipstick, mostly while in her Galactic Guardian uniform, but she sometimes puts on lipstick for special occasions.
232	** Betty's mother wears both eyeshadow and lipstick, but while she might be a bit of a neglectful and self-absorbed mother, she's not evil.
233	* ''Franchise/AvatarTheLastAirbender'':
234	** ''WesternAnimation/AvatarTheLastAirbender'': Azula is almost always seen wearing makeup, and definitely evil. The only times the heroines wear make up is infiltrating a party and during a spa day.
235	** ''WesternAnimation/TheLegendOfKorra'':
236	*** Subverted with Asami Sato. She wears noticeable amounts of lipstick and eyeshadow in contrast to her rival for Mako's love, Korra. This, along with her {{red and black\|AndEvilAllOver}} color scheme, helps give the [[SheepInSheepsClothing false]] impression that she's a dangerous FemmeFatale.
237	*** Eska wears heavy purple eyeliner, which [[YourMakeupIsRunning visibly runs]] when she's [[WomanScorned gunning for her abused ex-boyfriend]]. In this case, the makeup mostly just serves as a way to [[IdenticalTwinIDTag distinguish her from]] [[HalfIdenticalTwins her twin brother]].
238	*** P'Li wears red-black nail polish, understated brick-red lipstick, and subtle black eyeliner. She's a DarkActionGirl of the [[BombThrowingAnarchists Red Lotus]].
239	* ''WesternAnimation/BatmanTheAnimatedSeries'':[[DruggedLipstick Lipstick aside]] [[Characters/DCAUPoisonIvy Poison Ivy]] also wears mascara which enhances the seductive quality of her eyes.
240	* In the fifth 1980s ''WesternAnimation/StrawberryShortcake'' TV special, Sour Grapes' obsession with making the perfect perfume causes a huge, rotten-smelling cloud to form and threaten Strawberryland and the Berrykins, and she tries to capture and shake the scent out of the Berrykins to get it right.
241	* ''WesternAnimation/MegaManRubySpears'': A corrupted cosmetics robot attacks Roll and gives her a bad facial.
242	* ''WesternAnimation/ThePowerpuffGirls1998'':
243	** Him always wears a lot of makeup, and he's basically the devil with lobster claws for hands.
244	** Mask Scara ran across the city covering everyone in makeup that wouldn't come off. When she came across Him, she dressed him in clown makeup.
245	* ''WesternAnimation/TheSimpsons'': In the flashback episode that shows how Homer and Marge got together, Marge's mother insists she pinch her cheeks before high school prom to make them look rosier. When Marge asks if she can just use some rouge instead, she gives Marge this advice: "Ladies pinch! Whores use rouge."
246	[[/folder]]
247
248	[[folder:Real Life]]
249	* UsefulNotes/AdolfHitler condemned the wearing of cosmetics by Nazi-era German women since it violated the "wholesome" image he wanted the women of his country to have. He preferred German women with their hair tied back, their legs covered, and no makeup--not "whores in Indian war paint." Consequently, American women in World War II were encouraged to wear red lipstick as a TakeThat.
250	* Caroline of Brunswick, being sent off to marry George IV, got a lot of grief for her appearance at the British court, including for her "painted eyebrow".
251	* Communist regimes were also very heavily against make-up, especially in their more rigorous programs.
252	* The term "painted lady" was an old euphemism for a prostitute, which people of the time would've associated with moral degradation. Stores that did sell makeup would do so below the counter, and women had to request it delicately. The stigma died out during TheRoaringTwenties.
253	* Some religions discourage or forbid the use of makeup, on the grounds that either looking too good will entice others to lust, or that changing one's natural appearance is an affront to the Creator(s).
254	* In his memoir ''Spare'', [[UsefulNotes/TheBritishRoyalFamily Prince Harry]] describes how his then-girlfriend Creator/MeghanMarkle looked when he took her to meet his [[UsefulNotes/CharlesIII father]] for the first time, pleased that she followed all his suggestions, including not wearing much makeup--"Pa didn't approve of women who wore too much."
255	[[/folder]]

Context Main / MakeUpIsEvil