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5[[quoteright:342:[[ComicBook/WhatIf https://static.tvtropes.org/pmwiki/pub/images/what_if__vol_1_24.png]]]]
6[[caption-width-right:342:[[ComicBook/TheNightGwenStacyDied Wait, Gwen Stacy died?]]]]
7%%
8->''"The ''Film/SpiderManFarFromHome'' trailer is about to play, but if you haven't seen ''Film/AvengersEndgame'' yet, stop watching because there's some serious spoilers about to come up. But if you have seen ''Avengers: Endgame'', enjoy the trailer!"''
9-->-- '''Creator/TomHolland''', ''Film/SpiderManFarFromHome'' trailer
10
11Congratulations! After plenty of HypeAversion and general laziness, you finally decided to check out that series everyone's talking about. You go to the store, buy the first season, set up your Blu-ray/DVD player, turn on the TV, crack open the case and...
12
13... wait a minute. Isn't that a commercial for the latest season? Why is the first season's ruthless and merciless BigBad being all friendly with the main protagonists? You mean [[HeelFaceTurn he's going to turn good?!]]
14
15Feeling annoyed that a major event has just been spoiled for you? Irritated? Enraged? [[FanMyopia Too bad, because other fans, and apparently the advertisers, all agree it's your own fault for not being aware.]]
16
17A Late-Arrival Spoiler is when a particular revelation in a current work is spoiled by official sources and merchandise. This could be due to a number of factors, like [[SpoiledByTheMerchandise the toy division making an action figure of one of the heroes]] post-FaceHeelTurn, or [[SpoilerCover showing them off on the front cover]]. In any case, it all boils down to being spoiled because you started too late. Hence, it's a late-arrival spoiler.
18
19Sometimes, it is hard to avoid this in shows that feature major changes in setting and cast line-up that hinge on major plot twists in previous seasons. For example, the Season 1 big bad is [[HeelFaceTurn a major player on the good guys' side]] in Season 4. How exactly are you going to ''hide'' that in promos just for the sake of not spoiling the people who haven't watched Season 3 yet? Also a frequent problem in LongRunners and multi-volumes where the story unfolds over a long period of time.
20
21This may also manifest when publication is not simultaneous across different places, usually between countries (for example, a movie is released at X day in the United States and X+Y day in Europe, or a comic book or animated series is not published or aired in a certain country until it's translated to the local language). Once the work is available to the public at the source country, all official sources and related business may consider that it's fair game to consider that the audience has already seen it, and proceed to sell the "LukeIAmYourFather" T-shirts.
22
23With the rise of the Internet as social media users, online forums and review websites all clamour for hits & attention, the unwritten rule has become that if you can't consume a piece of media upon the first release ''anywhere in the world'' then you should stay offline or accept the risk of being spoiled and change your browsing habits accordingly.
24
25If the spoiler in question is common knowledge to people in general, then [[ItWasHisSled it was his sled]]. See PopculturalOsmosis for cases when the reveal is included in modern and more popular works, such as adaptions or parodies.
26
27Compare SpoiledByTheMerchandise, TrailersAlwaysSpoil, SpoilerCover and SpoilerTitle, when the plot is spoiled before the fans even get their hands on the product. See also FirstEpisodeTwist and MidSeasonTwist. Can often overlap with a WalkingSpoiler, when a work is difficult to discuss in future installments without knowing any type of spoiler from the one before.
28
29!!For obvious reasons, all examples contain spoilers, so they will be unmarked.
30----
31!!Example subpages:
32
33[[index]]
34* LateArrivalSpoiler/AnimeAndManga
35* LateArrivalSpoiler/ComicBooks
36* LateArrivalSpoiler/FanWorks
37* [[LateArrivalSpoiler/AnimatedFilms Films — Animation]]
38* [[LateArrivalSpoiler/LiveActionFilms Films — Live-Action]]
39* LateArrivalSpoiler/{{Literature}}
40* LateArrivalSpoiler/LiveActionTV
41* LateArrivalSpoiler/VideoGames
42* LateArrivalSpoiler/VisualNovels
43* LateArrivalSpoiler/{{Webcomics}}
44* LateArrivalSpoiler/WesternAnimation
45[[/index]]
46
47!!Other examples:
48
49[[foldercontrol]]
50
51[[folder:Asian Animation]]
52* ''Animation/{{Mechamato}}'' is in the past in the ''Animation/BoBoiBoy'' timeline an expects you to be familiar with Amato being [=BoBoiBoy=]'s father, a plot twist from the original series.
53* The ''Animation/SimpleSamosa'' episode "Spa Wars" features Amma and Appa Iddiyappam getting married after 11 minutes worth of the writers tricking you into believing they're rivals when they're just long-lost lovers. Later episodes have them already married with no problem, meaning that if you watch later episodes with Amma and Appa before "Spa Wars", the twist might catch you off-guard.
54[[/folder]]
55
56[[folder:Music]]
57* The members of Music/TheAxisOfAwesome rant against this trope as it pertains to ''Series/GameOfThrones'' in their song "Rage of Thrones", specifically by basically telling people who never read the books and are now angered by the story being spoiled by those folks who ''have'' read the books to go screw themselves.
58-->''"Don't tell me about spoilers! Winter has been coming for sixteen fucking years! Get a library card! Or a fucking Kindle!"''
59* The "World's Fastest Filker", Music/TomSmith's song, "Spoiler Alert!", reveals that one of his friends apparently knows nothing whatsoever about modern (or even medieval) culture, as he apparently spoils ''everything''.
60-->'''Tom''': "And Jesus comes back three days after he's toast."
61[[/folder]]
62
63[[folder:Pinball]]
64* ''Pinball/TheMandalorian'': Several characters whose appearances in [[Series/TheMandalorian the original series]] were meant to be surprises are shown with little fanfare throughout the game's artwork.
65** Boba Fett, whose first appearance in the series was a WhamShot, not only appears on the playfield and backglass but gets a pair of stand-up targets with his name right beside them.
66** While his identity is obfuscated elsewhere in the art package, Luke Skywalker is shown on one of the slinger bumpers, face and all. His mere presence spoils what was originally an extremely unexpected moment at the very end of [[Recap/TheMandalorianS2E8Chapter16TheRescue the second season finale]].
67* ''Pinball/StrangerThings'' is full of spoilers for [[Series/StrangerThings its source material]]'s first two seasons. The existence of the [[DarkWorld Upside Down]] and [[ArcVillain the Demogorgon]]'s appearance are storylines that take half a season to puzzle out, but here they're respectively a [[RandomEvent randomly-occurring mode]] and a bash toy placed in the center of the playfield. The Demodogs, whose very existence is a twist in the second season, are similarly given their own set of modes. Perhaps the most striking is "Where's Barb?", a mode based off of a storyline that runs throughout the first season: finishing it unceremoniously displays a picture of her corpse, taken straight from the season's ''[[Recap/StrangerThingsS1E7ChapterSevenTheBathtub penultimate episode]]''.
68[[/folder]]
69
70[[folder:Podcasts]]
71* ''Podcast/PokemonAdventuresInTheMillennium'' has the reveals of Julian's parents going missing in Sinnoh a year ago and Belle's past with Team Rocket. They come pretty early on in the story, but are major elements of the character's development throughout.
72[[/folder]]
73
74[[folder:Professional Wrestling]]
75* Since tickets for wrestling shows go on sale months ahead of time, there have been cases where advertised matches spoil an upcoming HeelFaceTurn, FaceHeelTurn, or an absent wrestler's surprise return.
76* DVD and Blu-ray releases of [=PPV=] events can spoil what were surprise returns at the [=PPVs=] (like [[Wrestling/BryanDanielson Daniel Bryan]]'s return at [[Wrestling/SummerSlam SummerSlam 2010]]) in their match lists or the front cover can spoil the outcome of the main event (like Wrestling/CMPunk triumphantly holding the WWE Championship on the cover of the Money in the Bank 2011 DVD).
77** If you look closely on the cover of the [=SummerSlam=] cover described above, you can actually see Daniel Bryan brawling with Wrestling/JohnCena, Wrestling/ChrisJericho, Wrestling/{{Edge|Wrestler}}, Wrestling/WadeBarrett, and nine other Superstars. Presumably, most first-time viewers didn't look that carefully before they watched the show.
78* [=PPV=] results are generally spoiled by the first free show airing after the event.
79[[/folder]]
80
81[[folder:Tabletop Games]]
82* The format of ''TabletopGame/MagicTheGathering'' makes this trope inevitable, due to it being an ongoing story that is portrayed through prominent and marketed game pieces. For example, one glance at the card [[http://gatherer.wizards.com/Pages/Card/Details.aspx?multiverseid=460980 God-Eternal Kefnet]] spoils the death of the Amonkhet gods (four, to be exact), [[BigBad Nicol Bolas]]'s plan to invade Ravnica, and the conversion of the killed gods into Bolas's zombie minions.
83** Balthor dying and being reanimated as a zombie is a plot twist in ''[[Literature/OdysseyCycle Judgment]]''. However, now that the expansion is out, the existence of [[http://magiccards.info/ju/en/61.html this card]] singlehandedly spoils that twist.
84** In ''Literature/ZendikarInTheTeethOfAkoum'', Nissa discovering that Sorin is a vampire is supposed to be a major plot twist. Of course, all of the supplementary material released ''before'' the book, including [[http://gatherer.wizards.com/Pages/Card/Details.aspx?multiverseid=238330 Sorin's card]], make it very clear that he is a vampire. The back of the book itself includes the phrase "the ancient vampire planeswalker, Sorin Markov..."
85** A big part of the leadup to the third set of the ''Mirrodin Besieged'' block was "would the Mirrans successfully fight off the Phyrexians?" The third set's name provided the answer: ''New Phyrexia''. Wizards tried to throw people off by announcing an alternate name for the third set at the same time of the ''New Phyrexia'' reveal - ''Mirrodin Pure'', and told fans that either could end up being the real title of the set. A lot of people saw through the ruse anyway.
86** Urza becoming a planeswalker in ''Literature/TheBrothersWar''. Before this book came out, Urza had been mentioned as a historical character on a number of cards as one of the brothers fighting the eponymous war. After the book came out, Urza became such an iconic and well-known character that ''everyone'' who reads book nowadays knows what's coming.
87* ''TabletopGame/{{Deadlands}}'' has several of these:
88** The intro for most versions of ''Deadlands: Hell on Earth'' spoil the big reveals of the metaplot for the original Deadlands. The foreword of ''Hell on Earth Reloaded'', for instance, has the author specifically mentioning the identity of the Reckoners, which is one of the big secrets in 'Deadlands'.
89** Averted in that the *first edition* of ''Deadlands'' and ''Hell on Earth'' had a detailed story from Ol' Coot Jenkins in the player's section of the book explaining a fairly large portion of the metaplot. Later editions removed his tale and the information, so it's more of an early arrival spoiler!
90* The End Times in ''TabletopGame/WarhammerFantasy'' spoiled a lot of the mysteries of the armies of the Old world. The lore merely hinted that the Green Knight was Gilles Le Breton, but could equally be a daemon-esque construct of the Lady of the Lake (similarly, the fact that the elves are secretly behind the Lady's religion is only hinted at but outright confirmed in the Bretonnia roleplaying book), but two paragraphs into the Bretonnian section in the first End Times book outright states that it was Gilles. The third book likewise spoiled the eventual fate of the elves and their eternal war with the Dark Elves. The website also spoiled that Nagash would return to the old world, since they released a playable model of him as a preorder with the book and named the first book after him, despite the fact that the summoning ritual constitutes a good half of the book's lore.
91* ''TabletopGame/{{Starfinder}}'' has one for its older brother, ''TabletopGame/{{Pathfinder}},'' specifically the ''Iron Gods Adventure Path.'' One of the possible endings of ''Iron Gods'' has a benevolent [=NPC=] ally of the [=PCs=] ascending to godhood, in the place of the Main/BigBad. Fast-forward several centuries to ''Starfinder,'' and that [=NPC=] has not only become a facet of Triune, one of the main deities, but Triune is arguably the most important deity of the setting, as It enabled access to [[Main/HyperspaceOrSubspace the Drift,]] allowing inexpensive faster-than-light travel.
92** The second edition setting book contains, by necessity, many spoilers to the previous campaign paths that occurred in canon as the setting moves forward. However, it also contains a bit of the same inversion as the example below: they refer to the "mystery" of Razmiran, the living god, and who he really is. What we actually know from the previous setting book is that he's a ConArtist pulling a GodGuise with the help of a [[FountainOfYouth de-aging elixir]].
93* Oddly inverted in ''TabletopGame/{{Eberron}}'', where the recent 5e campaign setting has some things that could only be spoiled for those who are late arrivals to the setting. For instance, they try to play up the mystery of the city of Ashtakala, a thriving magical, evil city in the middle of the Demon Wastes and how it could still be standing after all this time, when the previous campaign setting book outright stated that it's purely an illusion created so the Lords of Dust can vicariously relive their glory days.
94* ''TabletopGame/BattleTech'' has had multiple such spoilers come about over the years:
95** The Warrior Trilogy of novels were published in 1988-89, primarily following the character Justin Xiang Allard as he gets defeated in an ambush, drummed out of the AFFS by an overzealous KangarooCourt determined to expel him for his Chinese heritage, then winds up joining the Capellan Confederation and rising to influence there before Hanse Davion starts the 4th Succession War with a massive invasion. The Confederation is left crippled when Justin reveals himself to be TheMole who had been working under Hanse's orders the entire time and the "secret weapon" he'd handed the Confederation was actually a booby trap that caused the mechs it was equipped in to catastrophically fail when exposed to a special gas that the Fed Suns forces had loaded into their missile warheads. All subsequent mentions of Justin in everything that was published after that point would talk about how he was the double agent that had handed such a massive defeat to the Capellans.
96** When the Clans invaded in 3049, their origin was "mysterious" up until late in the first novel about the invasion, when it was revealed that they were descended from the Star League Defense Force troops that chose to follow Alexandre Kerensky when he fled the Inner Sphere for parts unknown three centuries before. The mercenary unit Wolf's Dragoons were similarly revealed as having been an advanced recon force sent to gather information about the state of the Inner Sphere ahead of the invasion who were secretly ordered by the Khan of Clan Wolf to instead help prepare the Inner Sphere to withstand the comming invasion. Every single novel and sourcebook that mentions either that's been printed since then has referenced it.
97** The Word of Blake Jihad got spoilered before it even began, thanks to Wizkids launching ''Mechwarrior: Dark Age'', a spin-off game that used similiar rules to ''TabletopGame/{{Heroclix}}'' that was set half a century after the Jihad. So before that event even started, everybody already knew that it would last about thirteen years in-universe and that someone named Devlin Stone would be the one who united all the various forces fighting the Blakists into a coelition that eventually pushed all the way to Terra and destroyed the Word of Blake in order to found a new power called the Republic of the Sphere.
98** And also part of the Jihad was the eventual reveal of who the Word of Blake's mysterious ruler was, someone who'd been known only as TheMaster until then. It turned out to be Thomas Marik, though this was regarded as a CaptainObviousReveal given that the man who'd been calling himself Thomas Marik and running the Free Worlds League for the last three decades had long before been outed (to the audience, at least) as an imposter.
99* ''TabletopGame/{{Villainous|Ravensburger}}'': Lotso's status as the BigBad of WesternAnimation/ToyStory3 is a major plot twist in the movie. The "Bigger and Badder" pack features Lotso as one of the playable villains spoiling that twist for anyone who didn't see the movie yet.
100[[/folder]]
101
102[[folder:Web Animation]]
103* ''[[WebAnimation/Supermarioglitchy4sSuperMario64Bloopers SMG4]]'':
104** If you want to watch "The Visitor" (2014) without being spoiled of the SerialKiller's true identity, do not scroll down and view the author's [[https://www.youtube.com/watch?v=ntLeCrkKueQ&google_comment_id=z12cgryqhxe2enbex22gz5xzrvu1fbmpa04 comment]].
105--> '''[=SMG4=]:''' Some guy is killing everyone! HELP! [[spoiler:also happy birthday enzo]].
106** Meggy's [[HumanityEnsues human form]]. This was originally part of a shocking twist at the end of the Anime Arc in the video "Final Hours". However, since Meggy is a very [[SpotlightStealingSquad Spotlight Stealing]] character, this twist was going to get spoiled very easily. Not to mention that [[WebAnimation/MeggysDestinyAnSMG4Movie the first]] ''[[WebAnimation/MeggysDestinyAnSMG4Movie SMG4]]'' [[WebAnimation/MeggysDestinyAnSMG4Movie movie]] [[ADayInTheLimelight is about her]], in which her human form plays a very strong plot point.
107* The DVD covers for ''Franchise/{{Halo}}''-based {{machinima}} series ''WebAnimation/RedVsBlue'' have regularly done this.
108** Spoilers are on many of the DVD covers, though always made somewhat vague - for instance, the back of the first season DVD mentions a ghost and a psychotic mercenary, who are introduced as twists halfway through the season, but doesn't say that the ghost is a main character who is shockingly killed, or that the mercenary is his girlfriend.
109** The series' jump to ''Halo 2'' during season three was something of an [[TheUntwist Untwist]], as even though the moment was treated dramatically in-universe as a jump to the "future" as signified by the ArtShift, the creators told the fan community in advance that it would happen. But to anyone catching up and unaware, the DVD cover (and artwork on the website) ruined the surprise, by placing ''Halo: Combat Evolved'' and ''Halo 2'' versions of the same character side-by-side (as well as seasons four and five featuring only ''Halo 2'' imagery on their DVD covers). Even further, an actual twist the fandom didn't expect, that certain scenes would be filmed using ''VideoGame/{{Marathon}}'', is revealed by the ''Marathon'' version of the character appearing on the cover too. (The jump to ''Halo 3'', on the other hand, didn't receive any in-universe distinction, with some episodes using both ''Halo 2'' and ''Halo 3'' during different scenes. Thus, it's not much of a spoiler that cover art features ''Halo 3'', ''4'' or ''5'' iterations).
110** Certain characters are featured on DVD covers after being recently introduced, most notably the Alien.
111** Season 7's trailer makes it pretty obvious, to anybody who hasn't finished Season 6 yet, that Church and Tex are dead... and also that they're not going to stay that way.
112** Season 8 introduces CGI action sequences. The first moment of this comes as a surprise as the camera slowly moves away from the characters in the scene while the viewer thinks that they can't possibly do what the scene seems to be suggesting. Then it happens. The Warthog crashes right through the wall! This moment is prominently featured on the DVD cover. There was also a commercial going around with focus on the CGI scenes in general.
113** A major twist at the end of season 9 was the revelation that Agent Carolina, long believed to have died before the series began, is actually still alive. The trailers for seasons 10 and 12 don't make any attempt to hide this.
114** Season 11 has a major [[TheReveal Reveal]] that the planet that the Reds and Blues crashed on is experiencing a CivilWar. The DVD trailer for Season 11 and the teaser for Season 12 don't make any attempt to hide this.
115* ''WebAnimation/{{RWBY}}'': Volume 4 promotional artwork and merchandise shows the new costumes and physical states of the characters. For anyone who is new to the show and starting from the beginning, this spoils some of the key events that occur at the end of Volume 3. The main one is the reveal that Yang lost her arm at the end of Volume 3. Apparently, this is of no concern to Creator/RoosterTeeth since a line of t-shirts released in early 2017 makes zero attempts to hide that spoiler.
116* ''WebAnimation/MinilifeTV'': Those unaware of TheReveal of "[[Recap/MinilifeTVSeason4Episode14 A New Terror Arrives]]" may be surprised to see Jack on the thumbnail of the ''Minilife Chronicles'' episode, "[[Recap/MinilifeChroniclesTheMayor The Mayor]]".
117[[/folder]]
118
119[[folder:Web Original]]
120* At the end of ''WebVideo/{{lonelygirl15}}'' Season 1, Bree Avery dies. This is mentioned 21 episodes into ''WebVideo/KateModern''. Similarly, the TwistEnding of "The Unthinkable Happened" was a huge shock when it was first shown, but is completely spoiled for anyone who knows that the following episode's title is "Bree's Dad is Dead"; the phrase "deader than Bree's dad" has since become a fan idiom. Also, anyone who so much as visits the site is likely to discover that Patient #11 survived the Hart Study, a major plot twist for the second series. Even the fact that the Hymn of One is evil was a huge revelation in the original series, but is now treated as the entire premise of the show. As one may surmise, ''lonelygirl15'' is fairly lax about keeping spoilers secret.
121* The ''WebVideo/KateModern'' website contains a video which spoils all the main twists of season 2, which plays automatically when you visit the site.
122* ''Roleplay/SurvivalOfTheFittest'' examples rarely spoiler the fact that Adam Dodd won v1 and indeed it is commonly talked about on the boards as Members assume that everybody already knows about this. Even Adam's return is made flagrantly obvious by the fact the character has ''two'' pages on the SOTF wiki (one for each v1 and v3). There's also that, y'know, he's actively played on the board, and nobody isn't going to notice that a v3 character as the same name and ID number as a v1 character.
123** Basically, people tend to assume that anything that happened before the current version is now (or should be) general knowledge.
124* The BigBad of the first in-story semester in the ''Literature/WhateleyUniverse'' was SmugSnake Don Sebastiano, because he had the power to psychically MindRape two powerful students and turn them into his mindslaves, and even the administration couldn't prove anything was done to them. Since the story ''Christmas Elves'' was released, it is common knowledge among the story characters (who talk it over) and on the forums that he didn't do it. Hekate used incredibly dark Mythos magics to enslave them, and Don Sebastiano was implicitly taking the credit.
125* Many commentaries on ''FanFic/TheClassicDoctorWhoTwitterBlog'' make references to serials not covered yet, due to the proprietor herself experiencing a massive intake of this trope.
126* This is highly common in works from Franchise/TheSlenderManMythos, typically in the form of characters gleaning information about Slender Man from earlier works. Word of advice: if you plan on watching WebVideo/MarbleHornets or reading Blog/JustAnotherFool, do not, by any means, watch or read ''anything'' posted at later dates.
127* Parodied in Website/{{Uncyclopedia}}: "This article contains spoilers. Wait, I should have told you earlier? My bad."
128* This is all over the ''Franchise/{{Noob}}'' franchise :
129** [[Series/{{Noob}} The webseries]], like many web originals, has a photo montage gallery. The show is set in a MMORPG and most characters have cursor over their head, with a different color depending on their faction. The most recent montages are always the first visible and the series has a couple cases of HeelFaceTurn and one case of EvilAllAlong. When interviewed, the creator tends to assume people listening know what happens in any episode already on the Internet, so it's a bad idea for those new to the series to watch any interviews.
130** The covers of the fourth novel and seventh and eighth comics each give away a different twist of the story.
131* Main character Mac's death towards the end of Chapter One of ''Literature/AntlersColorado'' is immediately spoiled for anyone who starts Chapter 2 out of context, or looks at almost any illustrations of Mac from after that update.
132* This is poked fun at by ''WebVideo/AfterHours'', when Soren blurts out "I'm ''glad'' Dumbledore died!" Cue a background character reading ''Literature/HarryPotterAndTheHalfbloodPrince'' turning around and complaining.
133-->'''Soren''': It came out in, like, 2005...
134* ''WebVideo/CriticalRole'': In the second campaign, the fact that Caduceus exists and is played by Creator/TaliesinJaffe is a dead giveaway that Taliesin's first character, Mollymauk, dies just after the end of the first arc. Molly's death also ends up informing the plot of future arcs, and provides a massive turning point in Beau's character development.
135[[/folder]]

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