Follow TV Tropes

Following

Context Main / Itasha

Go To

1%%Image suggested per Image Pickin' thread:https://tvtropes.org/pmwiki/posts.php?discussion=16931119690.47716900
2%% Previous thread: https://tvtropes.org/pmwiki/posts.php?discussion=16716833000.93800100
3%% Please do not replace or remove without starting a new thread.
4%%
5[[quoteright:320:[[Webcomic/OtakuDad https://static.tvtropes.org/pmwiki/pub/images/otakudaditasha.png]]]]
6
7There is an unfortunate amount of truth in the slogan "Anime: CrackIsCheaper". Despite this, there are some {{otaku}} who end up with money left over after sinking everything they possibly can into their obsession. For a small and truly devoted subset of these, there is only one option left: Their car.
8
9The term ''itasha'' refers to any car which has been modified with vinyls, stickers, or other decorations relating to anime or games--most often featuring female characters and a heavily {{Moe}} aesthetic. Literally translated as "Painful Car"[[note]]Or with more recent lingo, "Cringe Car"[[/note]], this is a pun based on the fact that "ita" can also stand for "Italian", a reference to the rather flamboyant/extravagant exterior styling of Italian supercars. The pain in question is referring to either the car being a self-acknowledging eyesore, or the cringe-worthy embarrassment that the owner is expected to undergo when explaining to his (it's almost always "his") family and friends exactly [[WhatWereYouThinking what the hell he was thinking]].
10
11There is an unknown number of these cars currently at large, mostly in Japan. As per SturgeonsLaw, these run the gamut from beautiful works of {{Thememobile}}s as AdvertisingCampaigns to incredibly tacky rustbuckets with [[VisualPun cartoony anime stickers cartoonishly slapped on willy-nilly]]. Surprisingly, even expensive cars such as the Mercedes-Benz SLK and even proper racing cars (explained below) have been known to receive the itasha treatment, although (this being Japan) Japanese cars like the Impreza or Skyline tend to be more popular.
12
13Speaking of racing cars turned into itashas (for AdvertisingCampaigns), [[https://i.imgur.com/wjfCGd9.jpg this is what happens]] when an ''Literature/InfiniteStratos'' itasha is entered into Japan's Super GT series. And they were later [[http://nerdreactor.com/wp-content/uploads/2011/05/Ikamusume-002_R_c_600w.jpg joined]] by a ''Manga/SquidGirl'' itasha.
14
15An itasha {{magazine|s}}, ''Itasha Graphics'', began publication in May 2008, documenting itasha from all over Japan and providing coverage of itasha meets and interviews with owners. Its much less conspicuous cousin is the ''itabag'', a backpack or bag decked out in smaller merchandise like keychains and buttons.
16
17A SubTrope of PimpedOutCar (otaku-style). Compare NoseArt, which involves similar (but much less geeky[[note]]but about the same level of sexualized[[/note]]) paintjobs on planes and other vehicles.
18----
19!!Examples:
20[[foldercontrol]]
21
22[[folder:Anime & Manga]]
23* The [[HeroSecretService WOTA]] from ''Anime/AKB0048'' pilot mechs with 00-themed paintjobs.
24* In the first chapter of ''[[Manga/GreatTeacherOnizuka GTO: 14 Days in Shonan]]'', Onizuka paints a portrait of Literature/HaruhiSuzumiya on Vice-Principal Uchiyamada's PreciousPreciousCar.
25* Episode 10 of ''Anime/PuiPuiMolcar'' has Abbey turned into one after his beginner sign removal, getting a glittery pink paint job with a MagicalGirl decal. Abbey is rather upset about this at first since he would have preferred to get a superhero-themed makeover, but he later channels the power of the magical girl to save a cat from falling out of a tree, which everyone congratulates him for.
26[[/folder]]
27
28[[folder:Films -- Live-Action]]
29* ''Film/TheFastAndTheFuriousTokyoDrift'': [[HighSchoolHustler Twinkie's]] "Hulk car", a green 2005 [[MommyMobile Volkswagen Touran]] with custom bodywork that makes it look like ComicBook/TheIncredibleHulk is trying to smash his way from within and a huge Hulk-face decal on the front. Twinkie loves it, but Sean Boswell (our heroic outlaw car racer of the film) takes one look at it (and then at Twinkie) with a notable "dear Lord, this is your daily ride, is it?" look on his face.
30[[/folder]]
31
32[[folder:Literature]]
33* ''Literature/{{Durarara}}'': When [[SuperStrength Shizuo rips the door off Saburo's van]], Walker and Erika have it repaired with an extremely conspicuous anime girl on it. Saburo is not amused.
34[[/folder]]
35
36[[folder:Live-Action TV]]
37* ''Series/BuffyTheVampireSlayer''. The Trio set up a [[SpiesInAVan stake-out van]] to monitor Buffy's activities and coordinate their attacks. There is a brief dispute over whether the very conspicuous Death Star decal added by Andrew is appropriate on a vehicle that's supposed to be low-key.
38* The TransformingMecha of the team in ''Series/HikoninSentaiAkibaranger'', named Machine Itasshar, is an itasha car that transforms into a robot called Itasshar Robo.
39[[/folder]]
40
41[[folder:Web Comics]]
42* ''Webcomic/OtakuDad'': Jack puts MagicalGirl decals on his father's corvette, which he swears peel right off.
43* Parodied in the ''Webcomic/{{Whomp}}'' comic, [[https://www.whompcomic.com/comic/cloak-and-swagger "Cloak And Swagger"]] with ''Series/StarTrekTheNextGeneration''.
44[[/folder]]
45
46[[folder:Video Games]]
47* ''VideoGame/AceCombat6FiresOfLiberation'', ''VideoGame/AceCombatAssaultHorizon'' and ''VideoGame/AceCombatInfinity'' take this trope to extreme (and literal -- they're on airplanes) heights with ''VideoGame/TheIdolmaster''-themed paintjobs. Of course, when you're flying a fighter jet that can blow anything else out of the sky, [[RealMenWearPink no one will question your manliness]].
48** ''VideoGame/AceCombatAssaultHorizonLegacy +'' later does this with Creator/{{Nintendo}} characters, unlocked by Nintendo's Toys/{{amiibo}} toys.
49* ''VideoGame/AssettoCorsa Competizione'', ''SWDC: Sega World Driver's Championship'': as being a licensed race game of certain reallife motorsport series that has itasha racing in it, featured the respective series' itashas.
50* ''VideoGame/{{Carmageddon}}: TDR 2000'' has The Mecha, a [[RiceBurner tuned up]] Ford Ka driven by an {{Animesque}} girl, making it quite the oddball in the series. Apart from the distinctive anime girl vinyl, it's also decked out with [[WeaponizedCar wheel blades and a pumping bumper blade]] designed to [[VideoGameCrueltyPotential cut up pedestrians]].
51* ''VideoGame/EuroTruckSimulator'' has a fairly generous assortment of third party anime-themed truck liveries available on the Steam Workshop.
52* The ''VideoGame/{{Forza}}'' series from ''Forza Motorsport 2'' onwards has won some popularity among itasha fans due to its robust car-painting system; it is quite possible that more ''Forza'' itasha exist than real-life itasha.
53* ''[[VideoGame/GrandTheftAutoV Grand Theft Auto Online]]'' introduced the Sultan RS in the January 2016 update. One of the optional liveries is themed after [[NinjaPirateZombieRobot Princess Robot Bubblegum]], a fictional anime within the GTA universe.
54** Further updates added more such liveries for other vehicles, and now there are a total of 16 vehicles with optional itasha-style paint jobs, all of which are themed after Princess Robot Bubblegum, her rival Shiny Wasabi Kitty, or her ally Sword Boy.
55* As with ''Forza'', the ''VideoGame/GranTurismo'' series from ''Gran Turismo Sport'' onwards is laden with itasha due to having a livery editor with the ability to upload custom decals and liveries.
56* ''VideoGame/NeedForSpeedUnbound'' features anime decals that are available to be applied in you car via Wrap editor. One notable example features [[https://media.contentapi.ea.com/content/dam/ea/need-for-speed-unbound/common/news-page/2022/10/exc-rev-screenshot-03-streetrace-web-1920x1080-logo.png.adapt.1920w.png Boost's Mitsubishi Eclipse GSX wrapped in a kawaii anime design]].
57* One of these is in Akihabara in ''VideoGame/{{Persona 5}}''. Morgana thinks the car has been vandalized.
58* The Playstation Vita release of ''VideoGame/RidgeRacer'' had palette swaps of the available cars based on the characters of ''VideoGame/TheIdolmaster'', just like Ace Combat 6. Unfortunately, [[NoExportForYou they were only released in Japan]].
59** Alternatively, the purchasable '[[{{Anime/Yumeria}} Neneko]]' paint scheme of the Soldat Raggio in ''Ridge Racer 7'' features a monotone version of the character.
60[[/folder]]
61
62[[folder:Real Life]]
63* The vanning subculture provides plenty of examples of itasha. It also provides some of the most badass promotional/advertising graphics for bands and musicians, as the HardRock[=/=]HeavyMetal scene and VisualKei have a fairly large representation among the people also drawn to vanning and its related mechanical work, owing to the presence of a ''lot'' of active or retired bosozoku and yankii. At pretty much any vanning meet, there will be at least one van that's either tricked out as a fan tribute, or that's used by a band itself.
64* The Pikachu Volkswagen Beetle and Lugia Chrysler PT Cruiser promoting ''VideoGame/PokemonGoldAndSilver'', circa 1999-2000.
65* Two of the premier series in Japanese motorsport, Super GT and Super Formula, have a regular team that featured itashas for 5+ years (Goodsmile Racing for the former, Cerumo/Inging for the latter). Despite the looks, both teams are multiple season champion holders in their respective discipline. These were only the two most successful examples, but there are more teams using itasha as motorsport in Japan.
66** The success GSR & Team Ukyo (using [[Music/{{Vocaloid}} Hatsune Miku-themed]] car) raised them to a de facto Mercedes-AMG Japan works team status [[spoiler: as they are the first [=GT300=] champion team using Mercedes-AMG]]. Even the Belgian Mercedes-AMG works team Black Falcon is also the fan of it: Not only they became GSR's stablemate during their second visit of 24 Hours of Spa in 2019, they also gave GSR the opportunity to design for their special coloring for that race.
67* Anime conventions such as Anime Expo in Los Angeles and Anime Central in Chicago have a small but dedicated group of attendees who show off their itashas at photoshoots.
68* One car owner painted the overworld map to the original ''VideoGame/TheLegendOfZeldaI'' on [[http://www.testecvw.com/kathy/images/zelda1.jpg their car.]]
69* Of course, some model kits are available in Japan for Itasha...
70** Beginning with 1/24 scale cars...
71** Continuing with Hasegawa's 1/48 and 1/72 ranges of ''Franchise/TheIdolMaster'' modern fighters, similar to (maybe related to) the ''Ace Combat'' example above...
72** Add Bandai's 1/100 ''Anime/MacrossFrontier'' valkyrie series done up in such a style, in both a simpler fighter-mode kit and a transformable version...
73** And there was once even a modern aircraft carrier in 1/700 scale available.
74* Examples that aren't fan made or nerd related come from the Honda Civic Tour, where [[https://myautoworld.com/wp-content/uploads/2014/06/Civic_Tour_FINAL.jpg Honda Civics]] with paint schemes made by the headliners are given away in contests. The car designs can range from somewhat subtle, like for the Music/DemiLovato Honda Civic or more overtly themed ones like Music/PanicAtTheDisco's [[https://cdn.motor1.com/images/mgl/zLrb/s3/2008-20731-panic-at-the-disco-honda-civic-hybrid1.jpg Civic]] matching up with their second album, ''Pretty. Odd.'', and Music/FallOutBoy's [[https://www.topspeed.com/cars/car-news/2007-honda-civic-hybrid-customized-by-fall-out-boy-ar26946.html Civic]] matching up with their third album, ''Infinity on High''. The most "itasha" like one so far is Music/Blink182's for the 2011 Honda Civic Tour, featuring their bunny mascot hanging onto the car. Later years of the tour also featured motorcycles, which only had color scheme changes and the headliner's name. Reactions to the designs each year are unsurprisingly divisive and are often ragged on by car enthusiast blogs. For 2019's tour, even though a custom Music/CharliePuth Civic Type R and Rebel 300 motorcycle were made, the giveaway [[https://www.topspeed.com/cars/car-news/honda-and-charlie-puth-create-special-edition-civic-type-r-ar181606.html only featured the Rebel 300.]] The other Honda vehicle option in the giveaway? The choice between three stock Civic models.
75* American versions of these are common entries on [[Website/{{Reddit}} certain cringe subreddits]], namely r/justneckbeardthings and r/trashy (the latter if they are sexually explicit or have the genital areas airbrushed over the gas cap).
76* When the above-mentioned Goodsmile Racing took part in the 2019 Total 24 Hours of Spa in cooperation with Team Black Falcon (under the Goodsmile & TYPE-MOON Racing banner), they opted to run itashas for not just the GSR entry, but also the two Black Falcon entries with [[https://www.mikufan.com/hatsune-miku-returns-to-the-24-hours-of-spa-francorchamps/#sthash.e3gFhwkI.dIOcAmvX.dpbs special liveries]] for the ''Franchise/FateSeries'' to honor the franchise's [[MilestoneCelebration 15th anniversary]] (GSR #00), the recently-released ''Anime/{{Promare}}'' film (Black Falcon #4), and GSR's primary sponsor ''Music/HatsuneMiku'' (Black Falcon #6).
77[[/folder]]

Top