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1[[quoteright:350:[[WesternAnimation/TheSimpsons https://static.tvtropes.org/pmwiki/pub/images/sprawlmart.png]]]]
2 [[caption-width-right:350:[[SuspiciouslySpecificDenial We are most definitely not affiliated with]] UsefulNotes/{{Walmart}}.]]
3
4When a real-life institution is to be featured prominently in a series, it will be replaced by a fictional stand-in. This is done in part to avoid licensing issues, but also to avoid the problems inherent in twisting the institution to fit the specific needs of the show.
5
6While this gives the writers the liberty to make necessary changes to the real-life institution, it does run the risk of giving the viewers an unintentional laugh. (Or occasionally an intentional one, as when the fictional version is used to provide a TakeThat to the real-world counterpart). Also, the authors can easily forget that they already introduced a fictional counterpart to something, and end up creating another one, or even [[ExpyCoexistence including the real one]].
7
8A subtrope of BrandX. For fake products that are transparent copies of real ones, but with a letter or two switched around, it's BlandNameProduct. When this is done with a person, it's NoCelebritiesWereHarmed or NoHistoricalFiguresWereHarmed. When this is done with a city, it's NoCommunitiesWereHarmed. When this is done to entire countries or cultures, it's FantasyCounterpartCulture. See OceanicAirlines for a fictional airline often used whenever something bad is about to happen.
9----
10!!Examples:
11[[foldercontrol]]
12[[folder:Anime & Manga]]
13* Starbucks counterparts:
14** In the ''Manga/AirGear'' manga, at one point there is a coffee shop called "Star in a Box", with a logo very similar to Starbucks...except that in place of the mermaid, it naturally depicted a box of stars.
15** Similarly, ''Anime/GhostInTheShellStandAloneComplex'' features a "Starchild Coffee". Its logo and physical layout are very obvious stand-ins for Starbucks.
16** ''Literature/{{Toradora}}!'' has such an obvious Fictional Counterpart of Starbucks that the main character wonders out loud why the shop hasn't been sued.
17** ''Manga/NegimaMagisterNegiMagi'' uses "Starbooks".
18** ''Anime/MelodyOfOblivion'', meanwhile, features "Starducks".
19** ''Manga/TheWorldGodOnlyKnows'' uses "Starbox".
20* "Bif Standard" and his "Standard OS" in ''[[Anime/PrettySammy Magical Girl Pretty Sammy]].''
21* The ''Manga/SailorMoon'' manga had many embassies, restaurants, and just about anything else you could think of actually based on buildings in UsefulNotes/{{Tokyo}}. Two recurring locations, Crown Game Center and Hikawa Shrine are among them. The real Crown has since been replaced by a UsefulNotes/McDonalds.
22* Shows about {{Otaku}} will sometimes have fictional versions of the Comic Marker/Comiket convention in Tokyo. In ''Manga/{{Genshiken}}'' this is Comic Festival/Comifes, and in ''VideoGame/ComicParty'' this is Comic Party/Comipa.
23** ''Genshiken'' also occasionally makes thinly veiled references to real anime series: "''Gungal''" for ''Anime/MobileSuitGundam'', for example. Most of the time, however, when they want to talk about an anime they'll just use ''Anime/KujibikiUnbalance'', the ShowWithinAShow.
24* ''Webcomic/HetaliaAxisPowers'' has [=HetaTube=], a blatant stand-in for Website/YouTube.
25* ''Manga/HayateTheCombatButler'': Hayate was part of a hostage situation with Yukiji, Himuro, and Sonia (they ''terrorized'' the poor submachine-gun-wielding thug) in a "Deathny's" restaurant.
26* ''Anime/HareGuu'' has "Pachimon", a game that seems to be similar to ''Pokémon''.
27* ''Manga/JapanInc'' had several -- the car firms Toyosan, Mitsutomo, Chrysky; the US TV station CBN...
28* A scene in ''Anime/RayearthOVA'' takes place in a Sabway (Subway) restaurant.
29* ''Anime/PokemonTheSeriesXY'' features Poke-Vision, which is essentially an equivalent of Website/NicoNicoDouga.
30* ''Manga/{{Gintama}}'' has fun with this. When discussing the In-Universe version of ''Magazine/ShonenJump'', of which Gintoki is a fan, they will use fictional counterparts of famous ''Jump'' manga like ''[[Franchise/DragonBall Dragon Bozu]]'', ''[[Manga/{{Naruto}} Beruto]]'', ''[[Franchise/OnePiece One Park]]'' or even ''[[SelfParody Gintaman]]''...but since the series has NoFourthWall anyway, they will often talk about or [[ReferenceOverdosed make references]] to the real-life versions of those manga, which either [[ExpyCoexistence exist alongside them]] or are swapped out with [[CensoredForComedy thinly veiled censoring]] depending on what's funnier. And yes, this [[RecursiveCanon includes]] ''Gintama''.
31* In ''Manga/WelcomeToDemonSchoolIrumaKun'', such video games as "[[VideoGame/DanceDanceRevolution Devil Dance Revolution]]" and "[[VisualNovel/TokimekiMemorial Tokimaki Memorial]]" are popular.
32[[/folder]]
33
34[[folder:Comic Books]]
35* The English far-right National Front has had at least a dozen of these analogues over the years, most infamously the Norsefire Coalition from ''ComicBook/VForVendetta.''
36* In ''Comicbook/UltimateMarvel'', there are occasional references to "Camp X-Factor," which seems to be a mutant version of Guantanamo Bay (which itself, of course, is also known as Camp X-Ray); this is also a MythologyGag.
37* ''ComicBook/PowerPack'' had a [[BaseballEpisode Baseball Issue]] that took place at Shea Stadium. The teams were the "Mecs" and the "Clubs", fictional counterparts of the Mets and the Cubs, respectively. Mention was made of another team called the Redhawks, likely a counterpart for another team. Which is quite odd given that Marvel normally uses real sports teams' names when such a thing comes up.
38* ''Comicbook/TheLeagueOfExtraordinaryGentlemen'' universe does this with damn near everything, not just places but people and events as well.
39* DC comics have a variety of fictional stand-ins, one example being 'Zesti' for 'Pepsi', another, more meta example being the substitution of the 'Wendy the Werewolf Stalker' TV show for 'Buffy the Vampire Slayer.'
40** Notably, the ComicBook/MartianManhunter has a crippling addiction to "Chocos" cookies. He used to have an addiction to ''Oreos'', but the name was changed at some point without explanation.
41** STAR Labs, with its branches all over the world, is essentially the DCU's version of Bell Labs.
42** For a time in ''ComicBook/WonderWoman1987'' Diana worked at DC's equivalent of Taco Bell, Taco Whiz.
43** Various popular websites have fictional counterparts, including "Viewtube" (Youtube) and "Chirper" (Twitter).
44* In ''ComicBook/{{Runaways}}'', there is a chain of convenience stores called "Circle A" in place of the real life Circle K chain.
45** In ''ComicBook/MsMarvel2014'' it's Circle Q. (Her good friend Bruno works there.)
46* ''ComicBook/{{Empowered}}'' does this with numerous stores, foods, TV shows and websites.
47* An early issue of ''ComicBook/{{Invincible}}'' has a toy store named "Toys B We".
48* ''ComicBook/ScottPilgrim'' has a store named "Toys B Us".
49* ''Comicbook/JohnnyTheHomicidalManiac'' uses both Taco Hell and Taco Smell. Oddly enough, the series also ''averts'' this with the same example: when Nny is [[spoiler:in heaven]] reference is made to a Taco Bell (along with a note not to sue [[Creator/JhonenVasquez the author]] because he is funny).
50* Creator/WarrenEllis' ''Ocean'' featured an interplanetary company called the "Doors Corporation", a reference to UsefulNotes/MicrosoftWindows.
51* ''ComicBook/CaptainCarrotAndHisAmazingZooCrew'', as part of its WorldOfFunnyAnimals setting, features various media and products that're animal-pun-named variants on real-world items. For example, a popular soft drink brand is called "Koala Cola." An early issue bills the soft drink as "the taste from down under," but a later issue makes clear it's the Earth-C version of Coca-Cola. Fenimore Frog refers to it as "the real thing," Coke's classic slogan.
52* In the ''ComicBook/TopTen'' SpinOff ''ComicBook/{{Smax}}'', the dwarfs pass the time on their quest by playing [[TabletopGame/DungeonsAndDragons "Malls & Muggers"]]
53-->"So we're in the lightning-powered goods department, and a sales-fiend is approaching?"\
54"Avoid him! I'm throwing one nine-sided gnome bone."\
55"A ''four?'' Oh, that's just great!"\
56"Sorry, not good enough. This sales-fiend has eight persuasion points. He sells you a sandwich toaster plus five-year service guarantee."
57* ''Comicbook/TheGreatBritishBumpOff'' is a murder mystery set, as the title suggests, during the filming of that long-running cooking contest reality show ''[[Series/TheGreatBritishBakeOff UK Bakery Tent]]''. The judges are a NoCelebritiesWereHarmed Paul Hollywood under the barely-disguised name of Pete Holyrood and, in the Mary Berry/Prue Leith role, the ''actual'' [[https://en.wikipedia.org/wiki/Fanny_Cradock Fanny Cradock]], who is ... ''probably'' not dead in this setting.
58[[/folder]]
59
60[[folder:Fan Works]]
61* ''Fanfic/BlazBlueAlternativeRemnant'': The world of Remnant has many analogues to real world products. For example, in Chapter 52, it's mentioned that Makoto and Nora played ''Iron Cog'', based off ''VideoGame/MetalGear'', while Ruby and Penny play ''Alleyway Champions'' (aka Remnant's version of ''Franchise/StreetFighter'') in Chapter 59.
62* ''Fanfic/TheBoltChronicles'' :
63** In "The Mall," Penny looks at pictures posted at the Farcebook (Website/{{Facebook}}) website. Also, several of the mall's stores have names that parody real life equivalents:
64*** Bored and Failer ([[UsefulNotes/LordAndTaylor Lord & Taylor]]).
65*** Frodell's Sporting Goods (UsefulNotes/ModellsSportingGoods).
66*** Gloomingdale's ([[UsefulNotes/{{Bloomingdales}} Bloomingdale's]]).
67*** J.C. Funny's ([[UsefulNotes/JCPennys J.C. Penny's]]).
68*** Moronica's Secret ([[UsefulNotes/VictoriasSecret Victoria's Secret]]).
69*** Office Despot (UsefulNotes/OfficeDepot).
70*** Spender's Gifts ([[UsefulNotes/SpencersGifts Spencer's Gifts]]).
71*** T.J. Snaxx ([[UsefulNotes/TJMaxx T.J. Maxx]]).
72** The social media website company names appearing in "The Car" are parodies of real examples:
73*** Bumblr (Website/{{Tumblr}}).
74*** Dreddit (Website/{{Reddit}}).
75*** Twiddler (Website/{{Twitter}}).
76* ''Fanfic/GuysBeingDudes'': While some things, like online services and bands, exist in their forms on Earth, companies appear to be replaced with counterparts. Subject Debate and the Sleepless Bakery serve as counterparts to Hot Topic and Insomnia Cookies, respectively.
77* A (worksafe so far) ''Webcomic/{{Homestuck}}'' KinkMeme [[http://homesmut.dreamwidth.org/38154.html?thread=38764298#cmt38764298 fill]] involving asexuality in troll society features a parody of the Asexuality Visibility and Education Network. Since Alternian trolls are required to reproduce or be murdered, their version of AVEN is a highly illegal underground society. Thus, it becomes the Aconcupiscent ''In''visibility and Education Network.
78* In ''Fanfic/HopeForTheHeartless'', the language of Mrenagy is the world of [[WesternAnimation/TheBlackCauldron Prydain's]] version of German. Also doubles as a SignificantAnagram, since "Mrenagy" is the word "Germany" rearranged.
79* ''Fanfic/JauneArcLordOfHunger'':
80** While shopping for new clothes, Jaune mentions that he normally purchases his clothing from Gold Navy, a thinly-veiled expy of the Old Navy clothing brand.
81** It's mentioned that the Atlesian military has its own fictional counterpart to the [[UsefulNotes/NavySeals U.S. Navy SEALs]] called the Atlesian Naval Commandos. They even have the same "slow is smooth and smooth is fast" saying that the real-life [=SEALs=] use.
82* ''Fanfic/TheSimpsonsTeamLASH'': The ''Historical Cuties'' doll line that Anastasia is a huge fan of is an obvious parody of the ''Literature/AmericanGirlsCollection'', as it's a line of expensive dolls depicting young girls from various eras of history that come with accompanying books.
83[[/folder]]
84
85[[folder:Film -- Animated]]
86* ''Franchise/{{Shrek}}'' is packed with Fictional Counterparts, with most of the parodies being a twist on the name to match the medieval feel. Examples include Friar's Fat Boy (Bob's Big Boy aka Frisch's Big Boy in some parts of the country) and Farbucks (Starbucks).
87* ''WesternAnimation/SharkTale'': There are billboards for Coral Cola and Gup, among others. Some are so close that they actually required permission from the real companies, turning parody into product placement.
88* In ''WesternAnimation/TurningRed'', a Fictional Counterpart version of the ''Creator/MuchMusic'' logo appears with "Much" replaced with "View" and the globe replaced with a maple leaf.
89* ''WesternAnimation/{{Zootopia}}'' has many of these which overlap with PunnyName as they all play off animal puns. Some examples include Mousey's, Targoat, Preyda, Lululemmings, Bearberry and DNKY (whose mascot is a donkey). The animators seem to be competing with how many real-life brands they can get past using animal puns, and the wiki lists at least 75 directly based on other brands.
90[[/folder]]
91
92[[folder:Film -- Live-Action]]
93* 1928 film ''Film/TheMatingCall'' has as bad guys TheKlan, but they're not the Klan, they're "The Order" and they wear ''black'' robes. (They do burn crosses.) The Klan was horrifyingly powerful in 1928.
94* Mexican Cantinflas film ''Film/SuExcelencia'', about the conflicts between Communism and Capitalism pretty much is one example after another:
95** ''Republica De Los Cocos'': Coconut Republic, Latin America in general, a BananaRepublic
96** ''Pepeslavia'': Soviet Union, apparently a CommieLand
97** ''Dolaronia'': Dollarland, United States, never seen but hinted to be {{Eagleland}}
98** ''Zambombia'': Recently independent African nation
99** ''Salchichonia'': Germany to the point that the name literally means Sausageia
100** ''Karamba'': Hindu/Arabic, just a bilingual bonus to make you smile.
101* When Zack Snyder started his screenplay for the 2004 ''[[Film/DawnOfTheDead2004 Dawn of the Dead]]'' remake, he assumed he would get permission to use real-life companies in his movie (as the majority of the movie takes place in the mall, he wanted real-life stores), but unfortunately ''every'' store turned him down, so he was forced to create an entirely fictional mall. It's funny because the majority of the film's exposition takes place in a coffee shop, which could have made Starbucks a ''lot'' of money.
102* In the ''Film/WaynesWorld'' films, ubiquitous Canadian restaurant Tim Horton's Donuts becomes the film's fictional Stan Mikita's Donuts. Horton and Mikita are both Hockey Hall-of-famers. Actor-writer Mike Myers grew up in Toronto, where Horton played; character Wayne Campbell lived in Aurora, outside Chicago, where Mikita played his entire NHL career.
103* ''Film/MichaelClayton'': U-North clearly resembles Monsanto, who obviously wouldn't have given permission to be portrayed so unambiguously evilly.
104* Singapore Airlines declined to let their name and branding be used in what would have otherwise been a [[JustifiedTrope justified]][[note]]as they're really the only way to fly to Singapore[[/note]] ProductPlacement in ''Film/CrazyRichAsians'', so the very similar Pacific Asean Airlines was created for the film
105* Mooby's in ''Film/{{Dogma}}'' is a stand-in for both UsefulNotes/McDonalds (Egg-a-Mooby-Muffin) and Disney (bi-coastal theme parks).
106* In ''Film/{{France|2021}}'', considering its prominence and the way they cover news, the "i" channel for which the protagonist (played by Creator/LeaSeydoux) works is one for the real life French news channel BFM TV.
107* ''Santa Carla'' is the fictional name of the town in the 1987 vampire film ''The Lost Boys''. The film was actually filmed in Santa Cruz, CA.
108* ''Film/{{Idiocracy}}'' is an interesting example, because all the water, drinks and basically all liquids in America, except for toilet water, have been replaced by Brawndo, a Fictional Counterpart of Gatorade. What makes it interesting is that they specifically mention this by saying that it "[[ExpyCoexistence tastes like Gatorade]]".
109** Brawndo was created because they couldn't get permission to use the Gatorade brand. Fortunately for us, it's now a [[{{Defictionalisation}} real]] [[http://www.brawndo.com product]]. It's an energy drink now, but it's still got what plants crave.
110** This was basically a recasting of the "Powerthirst" commercials on Website/YouTube (with that group's permission) which themselves were parodies of energy drinks (most closely resembling ''Monster'' in their packaging.)
111* The 1994 remake of ''Film/MiracleOnThirtyFourthStreet'' is set at fictional department store "Cole's", rather than real-life Macy's as in the original movie. Which just leads right back into real life as Coles is a mega chain of supermarkets around Australia.
112* Quentin Tarantino is quite fond of stand-ins, such as Big Kahuna Burger and Apple brand cigarettes in ''Film/PulpFiction''.
113* The "[=McDowells=]" restaurant in ''Film/ComingToAmerica'' is essentially [=McDonald's=] with a few minor cosmetic changes. This is hilariously parodied and lampshaded, in that the owner, Mr. [=McDowell=], is very defensive about these cosmetic changes and lives in perpetual terror of [=McLawyers=] calling him out about this. For example, his Big Mick is most definitely different from the Big Mac: "They both contain two all-beef patties, special sauce, lettuce, cheese, pickles and onions. But they use a sesame seed bun. My buns have no seeds." As for the similar logos, "They got the Golden Arches, mine the Golden Arcs." Later in the film, when [=McDowell=] is first confronted by King Jaffe Joffer, he is seen reading a [=McDonald's=] operation manual.
114* Based on the similarity of the logos, Lobster Shack in ''Film/EasyA'' is clearly a parody of Red Lobster and Joe's Crab Shack.
115* The various main characters in ''Film/AcrossTheUniverse2007'', who all represent aspects of Music/TheBeatles' styles and personalities, eventually form a record label called "Strawberry Jam" (whose logo is a giant strawberry), which is apparently a stand-in for Apple Records, The Beatles' record company in RealLife.
116* Mac's workplace in ''[[Film/{{Neighbors2014}} Neighbors]]'', may be one of accounting firm Price Waterhouse Coopers. The wall logo looks suspiciously similar to that of [=PWC=].
117* In ''Film/MuppetsMostWanted'', the trail of Thomas Blood involves finding artefacts at the National Treasure Museum, Berlin (for Berlin State Museums), the Irish National Bank, Dublin (for the Bank of Ireland[[note]]The bank originally called the Northern Bank and now Danske Bank was called the National Irish Bank between 1987 and 2012, but Dublin's oldest extant bank and former government bank fits the story better[[/note]]), but for some reason the actual Prado Museum, Madrid.
118* ''Film/{{Okja}}'' features a multinational corporation named Mirando, which sounds suspiciously similar to Monsanto, another [[https://en.wikipedia.org/wiki/Monsanto#Controversies highly controversial]] agrochemical and agricultural corporation which also produces [=GMOs=].
119* ''Film/AcrossTheUniverse2007'': The Students for a Democratic Republic (or SDR) is an obvious stand-in for the real Students for a Democratic Society, including some factions turning violent by the late 60's. They broke apart during their 1969 Convention, as one group explicitly became urban guerrillas/terrorists the Weathermen or Weather Underground, with Paco and his friends blowing themselves up accidentally being what one cell did.
120* ''Film/IronMan1'': Stark Industries could easily be a stand-in for the real-life Lockheed Martin. They're both major suppliers of the U.S. military (and others), and even their logos are nearly identical. The real Lockheed hasn't yet invented a flying powered armor, though. That we know of.
121* ''Film/TheCompleatAl'' has Ronzoni Records, a substitute for the real-life Scotti Bros. record company.
122* ''Film/GhostbustersII'' features the Manhattan Museum of Art, standing in for New York City's Metropolitan Museum of Art.
123* ''Film/Scarface1983'' features the Babylon Club standing in for Miami's Mutiny Hotel.
124[[/folder]]
125
126[[folder:Literature]]
127* OlderThanTelevision: The ''Literature/SherlockHolmes'' story "The Adventure of the Creeping Man" (1923) is set in the British university town of "Camford", very obviously a Fictional Counterpart for one of the renowned university towns of [[{{UsefulNotes/Oxbridge}} Oxford or Cambridge]].
128* ''Literature/{{Animorphs}}'' has Zone 91 standing in for {{Area 51}}.
129** WAA (Web Access America) = AOL, Jeremy Jason [=McCole=] = Jonathan Taylor Thomas, ''Power House'' = ''Home Improvement''.
130** John Berryman (Visser Four) isn't quite a Fictional Counterpart of Creator/JohnBarrymore, but he ''was'' a Shakespearean actor, though not a very good one.
131* ''[[Literature/EarthCentAmbassador Alien Night on Union Station]]'' has ''Trader/Raider'', a virtual reality {{MMORPG}} that seems to be an amalgamation of ''VideoGame/EliteDangerous'' and ''VideoGame/StarCitizen'' (MMO [[SimulationGame space sim]] funded by {{microtransactions}} and [[PerpetualBeta with new features frequently added]]) and ''VideoGame/SecondLife'' (money earned in-game can be turned into real-life cash), with the addition of using actual ship cockpits as flight simulators (usually salvaged, but some rich teams use actual ships).
132* Greg Bear's book ''Literature/BloodMusic'' had the main character driving into Livermore, California and passing a Guinevere's Pizza. From the local description, this fictional pizza place is exactly where a Round Table Pizza existed at the time.
133* The Green Star from ''Literature/ACanticleForLeibowitz'' is very clearly a counterpart to UsefulNotes/TheRedCross, since they're both international non-profits dedicated to medical care named after a simple symbol in a specific color.
134* In ''Literature/TheConfidenceMan'', Creator/HermanMelville satirizes writers of the time by giving them expies in the story; Charlie Noble is based on Nathaniel Hawthorne; Mark Winsome is Ralph Waldo Emerson, and the beggar is Edgar Allan Poe.
135* Creator/NealStephenson's ''Literature/{{Cryptonomicon}}'' includes a Linux analogue called "Finux", specifically so he could do what he wanted with it without being constrained by its real-life attributes.
136* Creator/SarahDessen's books feature Ume.com, which is Facebook in all but name. It even has a Mark Zuckerberg-like creator.
137* ''Literature/TheFaultInOurStars'':
138** "The Genie Foundation" standing in for [[http://www.wish.org Make-A-Wish]], perhaps because the (older teenage) characters describe going to [[Ride/DisneyThemeParks Disney World]] as wasting your Wish and proceed to [[spoiler:lose their virginity with one another]] on their trip.
139** Also, Free Catch All for Craigslist.
140* ''Literature/TheGenesisCode'' has Umbra Domini ("The Shadow of the Lord") as a fictionalized version of the actual Catholic group Opus Dei ("The Work of God").
141* ''Literature/GoodOmens'' features a fast food chain called "Burger Lord," founded by Dr. Raven Sable's (aka Famine) company Holdings (Holdings) LLC, in which all of the food served featured no nutritional value whatsoever. Lest the reader think one particular company is being targeted, mention is also made of the company's mascot, [=McLordy=] the Clown.
142* Norwegian author Creator/IngeborgReflingHagen used this to excess when she wrote children's fiction books (even under a fake name for starters), which eventually developed into pseudo-autobiographical territory. She wrote stories based on her own childhood, giving all her siblings suspiciously similar names (almost, but not entirely the same), including [[AuthorAvatar herself]]. As time progressed, the already PaperThinDisguise became more and more transparent, until she openly confessed the similarities and didn't bother hiding them any longer.
143* A recurring location in the ''Series/{{Monk}}'' novels is the Belmont Hotel, described as being on Powell Street in Union Square. Based on descriptions of it, the hotel is basically the real life Westin St. Francis Hotel in all but name, the name change of course being because Westin probably wouldn't want one of their signature hotels to be tied to so many murder cases (at least four or five murder cases pass through this hotel during the book, and at least one murder is committed there).
144* Peter T. Garratt's short story "The Next Big Thing" is set around the death of a writer working on tie-in novels to the fantasy-races-in-space wargame ''[=BattleSpear=] 20K'', obviously based on ''TabletopGame/Warhammer40000''.
145* In ''Pendennis'', William Makepeace Thackeray had the hero attend {{UsefulNotes/Oxbridge}} University, whose counterpart was called Camford. Also, in ''Literature/VanityFair'', several of the male characters attended the public school called Slaughter House -- this is a reference to Charterhouse, which Thackeray himself attended -- it alludes both to the real school being situated near a slaughter house and to the sadistic corporal punishment there.
146** Relatedly on the sadism issue, Samuel Butler's ''The Way of All Flesh'' has a Roughborough standing in for Rugby.
147* ''Literature/RingForJeeves'': Sir Roderick works at "Harrige's", which is a portmanteau of two actual high-end London department stores, Harrods and Selfridges.
148* In the AlternateHistory series ''Literature/Timeline191'', the more militaristic United States, allied with Germany rather than France, has the [[https://turtledove.fandom.com/wiki/Statue_of_Remembrance Statue of Remembrance]] rather than the Art/StatueOfLiberty. Rather than a torch and books, this one holds a sword and shield.
149[[/folder]]
150
151[[folder:Live-Action TV]]
152* Creator/DonaldPBellisario series ''Series/{{JAG}}'' and ''Series/{{NCIS}}'':
153** Often show the characters watching the news network ZNN -- a play on CNN, of course. (Complete with very similar logo.) Sometimes it is directly featured in the plot, other times it's just on in the background.
154** ''Series/{{NCIS}}'' features coffee from DC Blend (with a suspiciously Starbucks-like logo and cup), and Caf-Pow, a brand of caffeinated energy drinks [[TrademarkFavoriteFood frequently consumed]] by Abby (also available in caffeine-free "No-Caf-Pow").
155* ''Series/{{Bones}}'': The Jeffersonian Institute is a stand-in for the Smithsonian Institution.
156* ''Series/FreshMeat'' features Manchester Medlock University as a stand in for the real life [[UsefulNotes/BritishUnis University of Manchester]].
157* In ''Series/{{Garcia}}'', right-wing party New Democracy appears as an obvious stand-in for Spain's real-life leading right-wing party, the People's Party.
158* In ''Series/SoWeird'', the "Star Dot Star" company is a fictionalized version of Microsoft.
159* In ''Series/SonsOfAnarchy'', the Sons are the fictional counterpart to the Hells Angels, the Mayans are counterparts to the Bandidos, the Niners are combined counterparts to both the Crips and the Bloods, and the League of American Nationalists are counterparts to the Aryan Brotherhood.
160* Most espionage series feature fictionalized counterparts of the CIA and KGB: U.N.C.L.E. in ''Series/TheManFromUncle''; CONTROL in ''Series/GetSmart''; KAOS in the same series is probably a Fictional Counterpart to SMERSH, itself a real-life spy organization that appeared in the early James Bond novels; Bond himself eventually faced SPECTRE (a terrorist organization with a similar modus operandi), which replaced SMERSH's appearances in the movies. In the movie ''Film/ThePresidentsAnalyst'', government agencies denied permission to use their names ''after'' filming had started, so references to the "FBR" and "CEA" are obviously dubbed in.
161* Angel Grove, the setting of the first five seasons of ''Franchise/PowerRangers'', is generally considered to be the fictional counterpart of Los Angeles. More elaborate theories speculate that the name shift is the result of the show being set in an {{alternate history}} where England, rather than Spain, colonized California.
162* "NASADA" is a combination of NASDA and NASA in ''Power Rangers in Space'', though NASA seems to also exist at other times in the franchise.
163* In the original ''Series/DoctorWho'' series:
164** [=UNIT=], the British paramilitary division that investigated alien phenomena, was indisputably stated to be a branch of the United Nations (the acronym standing for United Nations Intelligence Taskforce). The UN, however, complained about having its name associated with the 2005 series, when the Ninth Doctor referred it by the former acronym in "Aliens of London". By series 4 of ''Doctor Who'' and series 2 of the spinoff ''Series/{{Torchwood}}'' [=UNIT=] showed a darker side to itself, by this point called the ''Unified'' Intelligence Taskforce. This incarnation of [=UNIT=] is shown to run secret prisons where suspects are detained indefinitely without trial, possesses a SelfDestructMechanism for ''[[EarthShatteringKaboom the entire planet]]'', and generally engages in other activities that the United Nations tends to frown upon.
165** In series 1 of the 2005 revival, Rose Tyler is shown as working in a department store called Henriks (alternately spelled Hendriks in other shots), another fictionalised variant of Harrods. The logos for the two companies are extremely similar.
166* CTU in ''Series/TwentyFour'' is either a stand-in for the CIA, the NSA, the DIA, or the DEA, depending on which season you're watching.
167** Not to mention Starkwood, which is a shameless copy of Blackwater (the [[PrivateMilitaryContractors private military company]]).
168* ''Series/TheUnit'':
169** Blackthorne is also an obvious stand-in for Blackwater.
170** In "Report by Exception" in the same show, a fictional (unnamed) Latin American country is probably a stand-in for Venezuela.
171* Unnamed fictional counterparts to Premiership teams have appeared a number of times in UK drama.
172* ''Series/SlingsAndArrows'' is set around the New Burbage Festival, a Creator/WilliamShakespeare-oriented theater festival which is a thinly-veiled version of the Stratford Festival of Canada.
173* "Calsci", the fictional university in ''{{Series/Numb3rs}}'', is basically [[http://en.wikipedia.org/wiki/Caltech Caltech]] in everything but name -- right down to the full names (California Institute of Science vs. California Institute of Technology), and the location (somewhere in Pasadena.) Not surprising, considering several of the show's consultants are Caltech faculty, and some of the show has been filmed there.
174* In the original miniseries of ''Series/TheFortyFourHundred'', the lead characters worked for an organization that was called the Department of Homeland Security, but which functioned more like the FBI with its own agents and field offices (the real DHS is a cabinet department that coordinates the efforts of such domestic security agencies as the Customs Service, Coast Guard, Border Patrol, Secret Service, Transportation Security, etc.). Essentially this DHS was itself a Fictional Counterpart of the FBI, and a case of research failure. In subsequent seasons, it was renamed NTAC (National Threat Assessment Command) to correct this.
175* ''Series/{{Smallville}}'' has occasionally featured the Department of Domestic Security (or DDS, which makes it sound like it consists of dentists).
176* Ben Browder's character in ''Series/{{Farscape}}'' was an astronaut for IASA -- the replacement for NASA. (NASA was happy to let the show use their name, but wanted to review the scripts; ridiculous, as they were only relevant for the first ten minutes of the entire series. Hence, IASA was born. As Browder says, "IASA, You-asa, My Ass-a."
177* ''Franchise/CSIVerse'':
178** ''Series/{{CSI}}'': "A Space Oddity": ''Franchise/StarTrek'' has been replaced by a fictional show called ''Astro Quest''. Aside from being a bit over the top, the show is exactly ''Franchise/StarTrek'' with the serial numbers filed off -- we're even treated to plot synopses for episodes, which mimic the plots of Trek episodes, down to the dialogue. Reenacted by the Lab Rats.
179** ''Series/{{CSINY}}'': In "Some Buried Bones," a StudentsSecretSociety at Chelsea University called "Kings and Shadows," in which membership is passed down from powerful alumni to their sons, stands in for Yale's real-life counterpart "Skull and Bones."
180** ''Series/CSICyber'': When a sicko tried to crash a subway train in UsefulNotes/{{Boston}}, the endangered train was from the Yellow Line. Boston's MBTA system has Red, Orange, Green, Blue, and Silver train lines, but yellow is the color it uses for ''buses''.
181* ''Series/DrakeAndJosh'', ''Series/{{Zoey 101}}'', ''Series/ICarly'', and any other Dan Schneider comedy uses a whole lot of fictional counterparts to [[BlandNameProduct brand names]], bands, TV Shows, [[http://en.wikipedia.org/wiki/Dan_Schneider_(TV_producer)#Parodies_of_consumer_products.2C_pop_culture.2C_and_places_in_Zoey_101.2C_Drake_.26_Josh.2C_and_iCarly just look at this list]].
182* ''Series/ICarly'': The numerous Pear computers, pearpods, etc. as a stand-in for Apple.
183* ''Series/{{Zoey 101}}'': The jPhone instead of the iPhone, as well as more of those Pear computers common to all Dan Schneider Nickelodeon shows.
184* ''Series/{{Reaper}}'': "Work Bench" is Home Depot, or maybe Lowes.
185* ''Series/{{Chuck}}'': "Buy More" is Best Buy (though they actually originally filmed at a [=CompUSA=]), and "Orange Orange" is Red Mago or Pinkberry. "Large Mart" is Costco, despite the latter having its name dropped in at least one episode.
186* Cancer Man/CSM from ''Series/TheXFiles'' smoked Morley cigarettes, a stand-in for Marlboro.
187* Morley cigarettes are a stock BrandX prop standing in for Marlboro. They appear in such TV shows as ''Series/TheXFiles'', ''Naked City'' and ''Series/TheWalkingDead.''
188* ''Series/{{Spooks}}'' does this a lot. One episode featured Not Robert Kilroy Silk joining Not The BNP.
189* ''Series/HannahMontana'' has quite a few of these, as do many other Creator/{{Disney}} shows.
190* In ''Series/TheGoodWife'', [=ChumHum=] appears to be one for Website/{{Google}}. "Whack-a-Mole" adds Scabbit for Reddit.
191* ''Series/{{Elementary}}'':
192** The episode "We Are Everyone" features Not Anonymous (the titular Everyone) and Not Pirate Bay (Jamaica Quay). Everyone reappear towards the end of the season.
193** In "The Man With The Twisted Lip", a character is involved in smuggling Barnen Delight, an Italian candy egg which was banned in the US at the time because the toy inside was ruled a choking hazard; an obvious stand-in for Kinder Surprise, using the Swedish word for "children" instead of the German.
194** "The Games Underfoot" involves searching for a bunch of buried copies of an old, infamous game called "Nottingham Knights" for the Emeryvision. A character refers to Playstation, Xbox, and the Nintendo Wii by name however they use a fictional counterpart for the Platform/{{Atari 2600}} and Film/ETTheExtraTerrestrial licensed game.
195** "The View From Olympus" is set around a fictionalised Uber called Zooss.
196* In the ''Series/{{Supernatural}}'' episode [[Recap/SupernaturalS09E02DevilMayCare "Devil May Care" (S09, Ep02)]], Sea Exhibitions stands in for Sea World.
197* In the Canadian cop drama ''Series/{{Cracked|2013}}'' the fictional Metropolitan Police stand in for the Toronto Police Service.
198* ''Series/{{Community}}'' averts this completely by casting Subway (the sandwich company) as a major villain in season five.
199* ''Series/MadamSecretary'':
200** The second episode "Another Benghazi" introduces "Al-Harun" as a stand-in for Qatari Arabic-language news service Al-Jazeera.
201** Season 3 introduces the Africa-based Islamic terrorist group Hizb al-Shahid, seemingly a stand-in for Daesh.[[labelnote:a.k.a.]]the Arabic acronym for the self-described Islamic State of Iraq and Syria, a name which the group hates because it sounds like the word "to trample underfoot"[[/labelnote]] They pointedly have a hard-on for pre-Islamic antiquities and infidel religious sites, vandalizing a museum and blowing up a historic monastery in Algeria in their first appearance. Oddly, though, Daesh itself explicitly also exists, featuring in one-episode plots in the first two seasons.
202* The Guild in ''Series/JamAndJerusalem'' is very clearly based on the [[https://en.wikipedia.org/wiki/Womens_Institutes Women's Institute]].
203* ''Series/PersonOfInterest'' has a lot of these, many of which make [[RunningGag make repeat appearances]] throughout the series:
204** Newspapers ''New York Ledger'' and ''New York Journal'' standing in for the ''New York Post'' and ''New York Times.'' respectively.
205** Social networking site [=FriendCzar=] standing in for Facebook.
206** A PrivateMilitaryContractor named "Silverpool."
207** Allied Parcel Service, which uses distinctive brown delivery vans.
208* ''Series/{{Arrow}}'' borrows the name Comicbook/{{Blackhawk}} from the comics for its corrupt PrivateMilitaryContractors, and in that context, it does sound a lot like Blackwater.
209* The Thompsons in the otherwise more or less historically accurate ''Series/BoardwalkEmpire'' belong to the "Ancient Order of Celts", most likely since the real-life counterpart, the Ancient Order of Hibernians, is very much still extant and wouldn't want to let their name be associated with the activities therein depicted.
210* ''Series/CodeBlack'' takes place at Angels Memorial Hospital in Los Angeles, which for all intents and purposes ''is'' Los Angeles County Hospital, right down to using the iconic edifice of the latter for landmark exterior shots. L.A. County really did open in 1930, its trauma room really was the birthplace of modern emergency medicine, C-Booth (called Center Stage in the show) was very real, and it really is the busiest emergency room in the nation. This is, of course, because the show was inspired by a documentary of the same name — a documentary filmed at L.A. County Hospital.
211* In ''Series/RavensHome'', Chelsea ended up rich (until her ex stole most of her money) due to inventing the "Schmop", a parody of {{infomercial}} products such as the [=ShamWOW=]. It was essentially just a strong mop and bears a strong resemblance to the Smart Mop.
212* Cloud 9, the store featured in ''Series/SuperStore'' is clearly a riff on Wal-Mart.
213* In ''Series/{{Fortitude}}'', characters drink Blue Swan vodka instead of Grey Goose.
214* In ''[[Series/Batwoman2019 Batwoman]]'', the United States Military Academy is replaced by Point Rock Academy.[[note]]A play on West Point, the USMA's informal name.[[/note]]
215* ''Series/TheOuterLimits1995'': In "Trial by Fire", there is a news channel called NNN.
216* ''Series/ThePartridgeFamily'' has several. Primary is the Partridge Family itself, which was loosely based on Music/TheCowsills. In fact, according to some sources, the series was originally pitched to the Cowsills. Others, like a NOW clone called POW, made one-shot appearances in various episodes.
217* ''Series/TheTwilightZone1985'':
218** In "Wish Bank", the Department of Magical Venues, an infuriating VastBureaucracy, is a {{Parody}} of the Department of Motor Vehicles.
219** In "Cold Reading", ''Dick Noble, African Explorer'' is broadcast on the radio network Unified Broadcasting System (UBS), a reference to [[Creator/{{CBS}} Columbia Broadcasting System (CBS)]] which broadcast ''The Twilight Zone''.
220* ''Series/WellingtonParanormal'': Although the NZ Police is being depicted in the series, the uniforms worn are deliberately almost but not quite NZ Police uniforms. The most obvious difference is in the coat of arms appearing on the shoulder flash.
221[[/folder]]
222
223[[folder:Music]]
224* The video for Music/RareAmericans' "The Moneyz" features a sentient fashion doll called Lola, whose general appearance and evolution through a variety of styles and jobs is clearly meant to be a stand-in for Franchise/{{Barbie}}.
225[[/folder]]
226
227[[folder:Newspaper Comics]]
228* ''ComicStrip/PhoebeAndHerUnicorn'': Phoebe plays with "Pastel Unicorn" toys, a substitute for ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. Most directly in [[http://www.gocomics.com/heavenly-nostrils/2013/03/17 this strip,]] which references events from the TV show. Doubly so in [[http://www.gocomics.com/heavenly-nostrils/2013/08/11 this strip]], which takes a so-thinly-veiled-it-doesn't-count-at-all jab at the MerchandiseDriven [[WesternAnimation/MyLittlePonyEquestriaGirls spinoff movie]].
229[[/folder]]
230
231%%[[folder:Podcasts]]
232%%* ''Podcast/TheAdventureZoneBalance'': ''Fantasy Costco, where all your dreams come true! Got a deal for you!''
233%%[[/folder]]
234
235[[folder:Radio]]
236* ''Radio/JohnFinnemoresSouvenirProgramme:'' One sketch revolves around a company whose job it is to provide examples of these for TV shows, with the department head admitting that 95% of the time they just do search engines. The rest of the sketch is them brainstorming ideas that aren't just knock-offs of Google.
237[[/folder]]
238
239[[folder:Tabletop Games]]
240* In contrast to the ''ComicBook/VForVendetta'' example above, the [[TabletopGames RPG]] ''Fireborn'' averts this by featuring the BNP by name, but with the reincarnated dragons kung-fuing their way through London you'd be forgiven for not noticing.
241* TabletopGame/{{Aberrant}} has the N! network, which is for [[DifferentlyPoweredIndividual Novas]] what E! is for celebrities in entertainment.
242* The people in the [[TabletopGame/{{Champions}} Champions Universe]] drink a lot of Nar-Cola, which (if you look at its logo) is a clear substitute for Pepsi.
243* ''TabletopGame/YuGiOh'':
244** Shien is based on UsefulNotes/OdaNobunaga.
245** Irou is based on UsefulNotes/SasakiKojiro. In fact, Irou appears in Swallow flip, which refers to a mythical sword technique from Japanese legend, the Tsubame Gaeshi (or the Turning Swallow Cut). The technique was created by Sasaki Kojiro, legendary rival of Miyamoto Musashi.
246** Nisashi might be a reference to UsefulNotes/MiyamotoMusashi; a master swordsman well known for his Niten Style (2 sword combat style). Both the name and two swords are reminiscent of Musashi, and his appearance in Six Style -- Dual Wield reinforces this reference.
247** Yariza is based on Maeda Toshiie.
248[[/folder]]
249
250[[folder:Video Games]]
251* Early baseball video games were forced to resort to these, thanks to trademark protections on the names of actual teams. Common examples included the Baltimore "Eagles" and the New York "Americans". In later decades, the actual team names were licensed, putting an end to this process. The practice restarted when EA Sports purchased exclusive licenses to the NFL, forcing other professional football games like ''All-Pro Football 2K8'' to create fictional teams. ''Player'' names are also licensed for video game and other usages, with most license issues being handled by the league's players association. Sometimes this leads to interesting results, like a game which uses actual team names (because the developer secured the license from the league itself) but made up players (because they didn't license player names from the players association). Due to NCAA regulations, all games with NCAA teams do this.
252* ''VideoGame/AceCombat'':
253** ''VideoGame/AceCombat5TheUnsungWar'' and ''VideoGame/AceCombatZeroTheBelkanWar'' have "OBC", which stands for Osean Broadcasting Channel. OSEA is the country you fight for in ''5''.
254** ''VideoGame/AceCombatJointAssault'', similarly, at one point has "BNN".
255* "Hannah Miller's" restaurant in ''VideoGame/AdvancedVariableGeo'' is a fictionalized version of Hawaiian chain "Anna Miller's", Amish (yes, Amish) casual restaurants [[GermansLoveDavidHasselhoff popular in Japan and Hawaii]].
256* In ''VideoGame/{{APICO}}'', the news magazine that reports on Beelia Keeper's accomplishments in the apiarist community is called "The Beeconomist" (The Economist).
257* ''VisualNovel/AtomGrrrl'' has mentions of "[=MickDee's=]", "Wanda's", and "Subwich".
258* In the CallBack scene from Telltale's ''VideoGame/BackToTheFutureTheGame'', the label on the mall is [=JPPinney=].
259* Out & About Burger in ''[[VideoGame/BackyardSports Backyard Baseball]]'' is the fictional counterpart of In-N-Out Burger.
260* In ''VideoGame/TheBattleCats'', Package Doge has "Wamazon" for "Amazon", and in Dogumaru's description, it has "cBay" for "eBay".
261* ''VideoGame/{{Caligula}}'' has "Gossiper", a social network that is very clearly supposed to be Twitter.
262* ''VideoGame/CitiesSkylines'':
263** The game features the infamous "Chirper", an in-game social network that residents use to voice compliments or complaints about how the player is running the city. The Chirper logo is a blue bird.
264** The game's fandom has widely adopted the term "Cims" to describe the game's inhabitants, obviously echoing the "Sims" in ''VideoGame/TheSims''. It also connects to the ''Cities: Skylines'' developers' previous game, ''Cities In Motion''.
265* ''VideoGame/CitizensOfEarth'' has Moonbucks Coffee and [=FedUPs=] postal service.
266* ''VideoGame/CommandAndConquerRedAlert2'' has "[=McBurger=] Kong" restaurants. They feature a giant gorilla statue on the roof, which gets a team-colored headband when garrisoned, and change into a cowering pose if the building is damaged to unusability. The expansion also adds "[=McRoo=] Burger" for a level set in Australia, and "Massivesoft".
267* In ''VideoGame/DeusExInvisibleWar'', there are two coffee shops, Queequeg's and Pequod's. Starbuck is the first mate in Herman Melville's Moby Dick, Queequeg is the harpoonist, and the Pequod is the ship. Which is actually rather a subtle ShoutOut, as Queequeg's and Pequod's seem to engage in fierce competition [[spoiler:even though they are just two brands owned by the same corporation]].
268* ''Franchise/{{Disgaea}}'':
269** ''VideoGame/DisgaeaHourOfDarkness'' has Captain Gordon asking for a Teriyaki Pizza from "Pizza Shack" to be waiting for him when he returns.
270** ''VisualNovel/DisgaeaInfinite'' has Amazombie, [[TakeThat Faildows]], and [[Website/{{Facebook}} DefacedBook]].
271* ''VideoGame/EiyuuSenkiTheWorldConquest'' has Oda Nobunaga constantly ordering supplies from Amasson, though in that universe it's based in South America and not the USA.
272* ''VideoGame/EscapeFromMonkeyIsland'' features "piratised" versions of some well-known chains, like "Starbuccaneers" and "Planet Threepwood".
273* The Interchange map for ''VideoGame/EscapeFromTarkov'' features a familiar blue-and-yellow-themed furniture megastore named "IDEA" (IKEA).
274* ''VideoGame/{{Fallout}}'':
275** Adams Air Force Base in ''Fallout: Broken Steel'' is based on Joint Base Andrews (formerly Andrews Air Force Base).
276** The museum in Washington, D.C. is probably supposed to be the Smithsonian Air & Space Museum, given that it has the Wright Brothers' 1903 Flyer. Other craft in the museum are said to have been built and flown by the United States Space Administration rather than NASA. The Virgo II lunar lander is strikingly similar to a real-life Soviet prototype that never flew.
277* In ''VideoGame/FateGrandOrder'', the doujin event [=ServaFes=] serves the same function as the real-life event Comiket, despite having major differences otherwise (it's located in Hawaii and is essentially a ''Franchise/FateSeries''-only event in universe).
278* "Wall Market" from ''VideoGame/FinalFantasyVII'' is supposed to be a play on "Wal-Mart".
279* The ''VideoGame/FireProWrestling'' video game series is populated with Fictional Counterparts of real ProfessionalWrestling federations from around the world, the rosters of which are composed of NoCelebritiesWereHarmed versions of real wrestlers.
280* Some tracks in ''[[VideoGame/{{Forza}} Forza Motorsport]]''. For example, Sunset Peninsula Raceway is a venue on the Florida coastline that includes a tri-oval approximately 2.5 miles in length and infield road course, similar to Daytona International Speedway. (''Forza'' is not immune, as several older NASCAR video games also lacked Daytona due to licensing issues.) The series finally got the official Daytona track in the sixth game, along with a licensed NASCAR {{expansion pack}} that includes Homestead Miami Speedway, whose infield course is even more similar to Sunset's.
281* ''VideoGame/GitarooMan'' shows a "Burger Queen" restaurant in the background of the second level.
282* ''VideoGame/GranTurismo'': Throughout the series, due to lack of an FIA license, the Monaco GP course is renamed Côte d'Azur.
283* Almost everything in ''VideoGame/GrandTheftAuto'' is a fictional counterpart of a real thing, including [[BlandNameProduct cars, products]], [[NoCommunitiesWereHarmed cities]], and even the [[NoCelebritiesWereHarmed occasional real person]].
284** "Cluckin' Bell", a pastiche of Taco Bell and KFC.
285** Tarbrush Coffee, parody of Starbucks.
286** One of the most hilarious in ''IV'' is Krapea, a brand of Swedish pre-assembled furniture... Much like IKEA.
287* ''VideoGame/InFAMOUS'' brings us Cafe Con Quistador, whose signs bear an amazing resemblance to Starbucks's, only in blue, not green.
288* The PC game ''WesternAnimation/InspectorGadget: Global Terror'' has a tofu restaurant called O'Ronald's (read: [=McDonald=]'s) as a major plot point.
289* ''VideoGame/KidIcarusUprising'' has "Divinipedia".
290* ''VideoGame/{{Kindergarten|2017}}'':
291** The player can collect, and in the [[VideoGame/Kindergarten2 second game]] battle with, Monstermon cards, which are a reference to collectible card games like ''TabletopGame/{{Pokemon}}'' and ''TabletopGame/YuGiOh''.
292** In ''Kindergarten 2'', the Huxley twins' family owns the company Applesoft, a blend of technology giants Apple Inc. and Microsoft.
293* ''VideoGame/Left4Dead'' gives us Burger Tank, which looks to operate a lot like most burger places.
294* In ''VisualNovel/LittleBusters'', Kud's grandpa sends things to her with "Fodex".
295* In ''VideoGame/MarvelUltimateAlliance'', in Spider-Man's first conversation with Hank Pym, he mentions having had lunch at "Taco Hut".
296* Peter [=MacDonald=] in ''VideoGame/MetalWolfChaos'' ("Because, ''yes!'' The pen is still mightier than the sword!") is a reporter for the "DNN" news channel.
297* ''VideoGame/ModernWarfare'':
298** In ''Modern Warfare 2'', one of the levels takes place in and around a "Burger Town" joint based on Burger King. There's also a "Taco To Go" with a logo rather similar to Taco Bell.
299** The first level of ''Modern Warfare 3'' involves taking out a radio jammer on top of the "[[http://en.wikipedia.org/wiki/New_York_Stock_Exchange Manhattan Stock Exchange]]". The final level, similarly, involves invading the "[[http://en.wikipedia.org/wiki/Burj_Al_Arab Oasis Hotel]]" in an attempt to finally kill the BigBad.
300* ''VideoGame/{{MOTHER}}'':
301** ''VideoGame/EarthBound1994'':
302*** The Runaway Five, which may not seem to be a Fictional Counterpart; however, in Mother 2, they were known as the Tonzura Brothers. They dressed in black suits, hats and sunglasses. [[Film/TheBluesBrothers Just like these guys.]]
303*** The Japanese version had res "Come" trucks with a familiar-looking swirl logo. During localization, these became running stick figure logos.
304** ''VideoGame/Mother3'': The band DCMC is the Fictional Counterpart of AC/DC.
305* The girls of ''VideoGame/{{Neptunia}}'' do their shopping on Amazoo.nep, and Compa mentions that she found the location of the [[NoobCave tutorial dungeon]] through [[Website/{{Google}} DungleMaps]]. The reboot, mk2, gives us the [[Website/{{Twitter}} Chirper]] social networking site.
306* ''New York City Bus Simulator'' has many examples of this and BlandNameProduct, such as Burger King becoming King King.
307* ''VideoGame/NinthRock'' has both [[UsefulNotes/{{NASA}} MASA]] and [[Website/{{Facebook}} Spacebook]].
308* Pretty much everything gets renamed in ''VideoGame/PaydayTheHeist'' and [[VideoGame/{{PAYDAY 2}} its sequel]], from organizations to gun manufacturers. The Federal Bureau of ''Intervention'' has much broader authority than the real-life FBI. The Murkywater PMC is known (to Bain, at least) to commit war crimes.
309* ''Franchise/{{Persona}}'':
310** Koromaru from ''VideoGame/Persona3'' is a Fictional Counterpart of UsefulNotes/{{Hachiko}}. Even a year after his owner was killed, Koromaru would still go on the same walk that his owner used to take him on every day. [[spoiler:Koromaru is eventually revealed have a human-like intelligence and joins the party as a TeamPet to avenge his master, who turns out to have been killed by Shadows.]]
311** ''VideoGame/Persona5'': Triple Seven, being a convenience store chain with a pronounced 7 in its logo, is a very blatant homage to [[https://en.m.wikipedia.org/wiki/7-Eleven 7-Eleven]], which, while being founded in America, is owned by a Japanese parent company.
312* ''Pro Evolution Soccer'': Although its early instalments were praised for superior gameplay over its competitors, the series has been notorious for its lack of [[LicensedGame licenses]], resulting in fake player and team names. They run the gamut from BilingualBonus (Bayern Munich in ''PES 4'' is called "Rekordmeister", i.e. "record champion" - which they are in the Bundesliga) to AsLongAsItSoundsForeign (as was the case between the ''2012'' and ''2015'' editions, except for English teams, which are always indicated by their region, such as "Merseyside Red" for Liverpool).
313* ''VideoGame/ProjectCARS'', due to being unable to license the official Suzuka circuit, instead has Sakitto, a slightly shorter and hillier Suzuka knockoff that lacks the central hairpin. Likewise, Azure Circuit is a stand-in for Monaco.
314* Some of the civilians in ''VideoGame/{{Prototype}}'' wear New York Bets sportswear. At least one player for the Bets appears to be #5 Trillo.
315* ''VideoGame/RatchetDeadlocked'' (part of the ''Franchise/RatchetAndClank'' series) has the "Vox" network (founded by Gleeman Vox, the game's BigBad). Originally an illegal TV network[[note]]It was originally broadcast from the Shadow Sector, where ''Deadlocked'' takes place.[[/note]], Vox has apparently become a legal network by the time the events of ''VideoGame/RatchetAndClankFutureACrackInTime'' take place.[[note]]It's referenced on one of the commercials played by one of the radio stations that the player can play while traveling through space.[[/note]]
316* ''VideoGame/ResidentEvil2'' has, for example, a fast food wrapper from "Burger Kong" and a "Taxago" gas station.
317* One of the restaurants where you can buy food in the ''VideoGame/SaintsRow'' series is Freckle Bitch's, an obvious parody of Wendy's.
318* ''VideoGame/SamAndMaxHitTheRoad'' features the roadside convenience store chain Snuckey's, based on the real world Stuckey's chain. Oddly enough, Steve Purcell got away with a reference to the real-world Stuckey's in ''Sam and Max: On the Road''.
319* ''[[VideoGame/NeedForSpeed Shift 2: Unleashed]]'' ran into a licensing problem with Monaco. Because Codemasters (Formula 1 2010) holds the F1 license and all the related tracks, Slightly Mad Studios was forced to call the track "Riviera". They even tell players to guess which circuit the track is based off of on the website.
320* ''VideoGame/ShinMegamiTenseiIV'' lets you loot the ruins of several familiarly named stores, such as Shanel, Luis Witon, or the laptop-focused Appolo store.
321* ''Franchise/SilentHill'' is loaded with these all over the titular town, including a Queen Burger (later Happy Burger) restaurant (complete with the "bun halves" framing the logo), Vestal Gigastore (Virgin Megastore), and cardboard boxes stamped with "Fedy-X". Then there's Poston Market, Texxon gas, the (S)Hell station with the nautilus shell, the Circle 8 convenience store with the logo that looks a suspicious lot like that of 7-Eleven, and the AEC restaurant with the A&W motif. Oh, and buried somewhere in there is [[AvertedTrope a legitimate Jack Daniels logo painted on a cargo door]].
322* ''VideoGame/SleepingDogs2012'' has the Sun On Yee and 18K [[TheTriadsAndTheTongs triads]], standing in for RealLife Hong Kong triads Sun Yee On and 14K.
323* ''VideoGame/{{Solatorobo}}'' has "Stardogs Coffee" shops.
324* ''VideoGame/SpaceQuest'':
325** Reoccurring through the series is Monolith Burger, with a giant "M" logo.
326** In ''VideoGame/SpaceQuest IV'', stores include Sacks, [=WallMart=], and Radio Shock -- A Dandy Company. The last one got into legal trouble for parodying Radio Shack, a division of the ''Tandy'' Corporation (probably because all of their products were outrageously expensive, with virtually all of them out of stock). Later releases of the game changed the name of the store to Hertz So Good.
327* The ''VideoGame/TestDrive'' reboot has a Safeway lookalike store (Fastlane? Fastway?) in San Francisco, in the same location as the Safeway featured in ''Film/{{Bullitt}}''.
328* ''VideoGame/TombRaiderIIITheLostArtifact'' has transport company [[http://en.wikipedia.org/wiki/Eurotunnel "Eurochunnel"]] and a newspaper called [[http://en.wikipedia.org/wiki/USA_Today "UK Today"]].
329* ''VideoGame/{{Undertale}}'' has "''Mew Mew Kissy Cutie''", Alphys's favorite anime, and its disappointing sequel, based on ''Manga/TokyoMewMew'' and its disappointing sequel ''Tokyo Mew Mew a la mode''.
330* ''VideoGame/VocaloidNoNatsuyasumiFinalFourDays'' has Crypton Android Media, which is obviously based on Crypton Future Media.
331* ''VideoGame/YokaiWatch'' features the mogmog Burgers restaurant in the video games and anime. While it looks just like a [=McDonald's=] (in fact, several Japanese [=McDonald's=] restaurants were temporarily re-designed as mogmog Burgers to promote the anime movie), its name comes from Japanese fast food chain Mos Burger.
332[[/folder]]
333
334[[folder:Visual Novels]]
335* ''VisualNovel/C14Dating'': The video games discussed with Shoji:
336** ''Chronicles of Celida'' is clearly meant to be ''Franchise/TheLegendOfZelda''. The specific installment that Shoji's hoodie is based on, ''Twenty Masks'', can easily be narrowed down to being ''[[VideoGame/TheLegendOfZeldaMajorasMask Majora's Mask]]'' by someone who played it: the installment is remembered for needing to collect many masks, a quest involving lovers and the inhabitants of the main town having their own schedules. A comment made about the "Lovers' Quest" hints at the game's GroundhogDayLoop.
337** ''Mockets'', a LongRunner RolePlayingGame with many {{Mons}}, with a subset of the latter referred to as "first generation", to ''Franchise/{{Pokemon}}''.
338** If Melissa chooses the cave on the day she uses the shortcut to make up for getting lost while jogging, Shoji will see her arriving and ask what happened, prompting Melissa to make a joke about having failed a WeightAndSwitch. Shoji jokingly calls her by the name of fictional character whose first name is Laura in response, which implies the existence of a counterpart to ''Franchise/TombRaider''.
339** If Shoji is befriended, he will lend Melissa a copy of ''Motel Dawn 2'', a game notorious for having made it to Europe, but not the Americas. Such a thing is known to have happened with the sequel to ''VisualNovel/HotelDuskRoom215''.
340* ''VisualNovel/DoubleHomework'' gives "Gather: The Magicking" to ''TabletopGame/MagicTheGathering''.
341* ''VisualNovel/{{Melody}}'' gives the Music Rocks Cafe, an obvious stand-in for the Hard Rock Cafe.
342[[/folder]]
343
344[[folder:Web Animation]]
345* The [=PriceCo=] Supermart in ''WebAnimation/BananaNanaNinja'' is an obvious spoof of UsefulNotes/{{Walmart}} etc. with departments like Black Market Organs, Mortuary, and Casino.
346* In ''WebAnimation/HomestarRunner'', distinctly Apple-inspired computers are branded as Tandy, which was an actual real-world computer brand.
347* The theme park Loo Loo Land in ''WebAnimation/HelluvaBoss'' can best be described as "Disneyland in Hell".
348[[/folder]]
349
350[[folder:Webcomics]]
351* ''Webcomic/{{Annyseed}}'' Winston’s phone on page 56 appears to be an Okina.
352* ''Webcomic/SluggyFreelance'' has plenty, usually based on puns (especially the names of game consoles). A less obvious one is "Burger Meister" for a fast food restaurant that basically embodies all the major chains.
353* ''Webcomic/{{Candi}}'' has "Moonbucks" where some characters work.
354* ''Webcomic/CucumberQuest'': A bonus strip mentions a restaurant called Burg-N-Out, a punny reference to In-N-Out Burger.
355* ''Webcomic/ElGoonishShive'' raises this to the level of an AffectionateParody:
356--> '''[[http://egscomics.com/?date=2010-03-12 Mr. Dunkel]]''': You will have to brave the labyrinth that is ''SWEDEKEA''.
357* ''[[http://deadmetaphor.comicdish.com Dead Metaphor]]'' features mock brand names and logos on nearly every page, with often dirty jokes.
358* ''Webcomic/ThinkBeforeYouThink'' shows ''Barn & Stable'' as a book store in the background of [[http://thinkbeforeyouthink.net/?comic=20090627-indecision this comic]].
359* ''Webcomic/SleeplessDomain'': Stand-ins for real life brands are referenced on occasion -- for example, Team Melty star in a [[https://www.sleeplessdomain.com/comic/interstitial-6 commercial]] for the appliance company Junetag (a pun on Maytag), and Kokoro mentions her father having worked at Sunbucks (a pun on Starbucks).
360* In ''Webcomic/EveryButtonHurtsTheOtherGuy'' Mao-Yin works for the Interpol stand-in Intercops.
361[[/folder]]
362
363[[folder:Web Original]]
364* On ''AudioPlay/WereAlive'', Saul and Victor discuss watching [[=DVDs=]] of the TV show, [[Series/{{Lost}} "Found,"]] and complain that they'll never find out how it ended.[[note]]Since the ZombieApocalypse began in May 2009, they never got to see how the show ended. Saul does say [[TakeThat "They'd probably just screw it up, anyway."]][[/note]]
365[[/folder]]
366
367[[folder:Western Animation]]
368* The equivalent of NASA in ''WesternAnimation/InvaderZim'' is NASAPLACE.
369* Used repeatedly on ''WesternAnimation/SouthPark,'' including an episode about Harbucks Coffee and another on Wall Mart.
370** Of course, "Chinpokomon", an episode primarily about a popular, fictional Japanese franchise which is an obvious parody of ''Franchise/{{Pokemon}}''. Having its own anime, toys, video games, and other related products, clearly parodying the popularity hype the actual franchise itself had during the time with kids especially. It even parodied [[https://en.wikipedia.org/wiki/Dennō_Senshi_Porygon#Strobe_lights the real-life December 16, 1997 incident]] when Kenny suffers from epilepsy while playing a video game and becomes tranced.
371* ''WesternAnimation/TheSimpsons'' has done several, including a superstore called "Sprawl-Mart" with a [[LampshadeHanging large banner outside]] reading "Not a parody of Wal-Mart".
372** Also, see Nappien as Ambien (Lisa says Ambien before correcting herself).
373** Lisa has long played with Malibu Stacy dolls, a fictional stand-in for Barbie.
374** The Duff Man character is based on Budweiser's mascot Bud Man.
375** LampshadeHanging: One episode featured the magical singing nanny Sherry Bobbins, who stated that she was a "totally original character just like Rickey Rouse or Monald Muck" (and she looked rather disgusted with herself for saying it, too).
376--> '''Homer:''' Did you just say Mary Pop-
377--> '''Sherry Bobbins:''' No, I most certainly did not!
378** LampshadeHanging Again: One episode they go to Blockoworld, an amusement park based on these set of plastic building blocks called Blockos. On the way back home, Bart slips and refers to them as "Lego" and is then apathetic to Marge's good natured attempt to correct him.
379** ''WesternAnimation/TheSimpsons'' also has Krusty Burger, which is a fictional equivalent of just about every fast food restaurant chain in the world -- but specifically UsefulNotes/McDonalds. Lou mentions a time he'd visited neighbouring Shelbyville, and visited a place called [=McDonald's=], which looked just like Krusty Burger but with different names for all the exact same burgers.
380--->'''Lou:''' I went to the [=McDonald's=] in Shelbyville on Friday night...\
381'''Wiggum:''' The [=McWhat=]?.\
382'''Lou:''' Uh, the [=McDonald's=]. I, I never heard of it either, but they have over 2,000 locations in this state alone.\
383'''Eddie:''' Huh. Must've sprung up overnight.
384** This {{lampshading}} is then used to form a parody of ''Film/PulpFiction'''s "Royale with cheese" foreign burgers comparison.
385** Lampshaded again in a more recent episode, in which Bart comments on the unfamiliar chains in a part of town they hadn't visited before, including [=McDonald's=].
386* ''WesternAnimation/KingOfTheHill'' has Megalo-Mart, a stand in for Wal-Mart. Characters also are seen eating at Luly's, which Texans recognize as a parody of the statewide Luby's cafeteria chain. Luby's signature Lu Ann Platter, consisting of half-portion entrees with two vegetables and a roll, is the source of one character's name.
387** Earlier episodes, however, did mention Whataburger, a real-life restaurant whose headquarters are in San Antonio.
388* In ''WesternAnimation/TheBerenstainBears'' cartoon series, little Sister Bear and her pals are routinely seen playing with 'Bearbie' dolls, which are obviously meant to be the show's equivalent to ''Franchise/{{Barbie}}'' dolls (to the point of gentle parody, as in the Golden-Furred Bearbie).
389** In the books Mama gets exasperated at the way that Sister keeps begging for the newest accessories, in a subtle TakeThat to Creator/{{Mattel}}.
390** Brother Bear gets in on the act with ''Space Grizzlies'', a bear-themed version of ''Franchise/MastersOfTheUniverse''. The "mountain castle" playset is obviously Castle Grayskull; "Heero the Magnificent" is He-Man. The toyline got its own, in-universe big-screen adaptation!
391* ''WesternAnimation/DanVs'' "The Salvation Armed Forces" has both the eponymous organization and Greatwill. There's also Gigundo-Mart, which lampoones UsefulNotes/{{Walmart}} and Sam's Club.
392* In the ''WesternAnimation/TransformersAnimated'' episode "A Fistful Of Energon", Sari and Bumblebee are said to be off visiting -- sorry, on a "[[BlatantLies fact-finding mission]]" at "[[http://en.wikipedia.org/wiki/Six_Flags Five Banners]] Roller Coaster Kingdom".
393* ''WesternAnimation/KimPossible'' has the very often seen Bueno Nacho. Taco Bell has even introduced a food surprisingly similar to the [[http://www.thatsnerdalicious.com/fast-food/the-naco-is-now-a-real-food-at-taco-bell/#!Dm4xC Naco!]]
394* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' seemingly based Equestria's three historic pony tribes on the militarist ancient Spartan State (pegasi), the inept Rennaissance-age Central European medieval mercantile republics (earth ponies), and decadent Dark Age Western-European feudal monarchies (unicorns).
395* In ''WesternAnimation/TheAmazingWorldOfGumball'', most of the parody websites have the city the show takes place in the name, Elmore: There's Elmore Plus, whose name is a parody on Google Plus, but the site is more similar to Facebook; Elmore Stream-It, a parody of [=YouTube=]; Elmoreflix, a parody of Netflix; Elmore Buzz, a parody of Website/{{Buzzfeed}}, and Elmopedia, a parody of Wikipedia. Some websites that don't have "Elmore" in it are Gway and Junk, parodies of eBay; Ramblr, a parody of Tumblr, and Fessebook, a more direct parody of Facebook. As for companies, there's Joyful Burger, a parody of Burger King. Since the show uses real-life backgrounds, technically all locations are fictional counterparts.
396* ''WesternAnimation/DannyPhantom'' had an operating system called Portals, a parody of Windows.
397* ''WesternAnimation/ReadyJetGo'' has the InUniverse CashCowFranchise ''JustForFun/CommanderCressida'', which is supposed to be similar to Series/DoctorWho in that there are many Commander Cressidas.
398** The Deep Space Array, where all the kids' parents work, is an {{Expy}} of NASA's Jet Propulsion Laboratory in Pasadena.
399* ''WesternAnimation/UncleGrandpa'' has Mart Mart. As the greeter puts it, "Welcome to [[DepartmentOfRedundancyDepartment Mart Mart]], [[BuffySpeak the place to go when you need things for stuff.]]"
400* In ''WesternAnimation/SonicBoom'', the ''Tomatopotamus'' series is one for...the ''[[SelfParody Sonic]]'' [[SelfParody franchise itself]]. The way the gang talks of it even echoes [[SelfDeprecation common fan topics]], such as debates on the protagonist's redesign, and why the latest game is never as good as the earlier ones.
401* In the ''WesternAnimation/FamilyGuy'' episode "Cool Hand Peter", Joe and Peter discuss lawyer-friendly versions of known franchises, and Quagmire gets annoyed about having to use the [[PaperThinDisguise poorly-disguised counterparts]] instead of the real deal [[BreakingTheFourthWall since they're on syndicated television]]. And then later, we get another exchange:
402--> '''Joe''': I put in a call from the [=McDaniel's=] pay phone while you guys were getting that nine-piece chicken [=McFingers=] and those Diet Conks and those Fresh Fries.\
403'''Quagmire''': Oh, ''come on!'' They-they don't own "French fries!"
404[[/folder]]
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