Line #78 Main/EveryoneOwnsAMac


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7	[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/12ec3d7058be8f8ac10fff3165a705cf.jpg]]
8	[[caption-width-right:350:[[TheManIsStickingItToTheMan Think Different... just like everyone else.]]]]
9
10	->''"I find it incredibly dumbfounding that every character in ''[[VideoGame/MetalGear Metal Gear Solid]]'' is a Mac user.''
11	-->-- '''[[https://www.youtube.com/c/Dartigan Dartigan]]''', ''Everything Wrong With [[VideoGame/MetalGearSolid4GunsOfThePatriots Metal Gear Solid 4: Guns of The Patriots]]''
12
13	In the real world, the vast, vast majority (85% - 90%) of personal/home computers run some version of Platform/MicrosoftWindows. In particular, the majority of engineers, accountants, self-employed people and teachers use Windows [=PCs=]. A fairly small number of geeks, a decently large number of data centers and supercomputer labs, and many, many scientists also run Platform/{{Unix}}-like systems, particularly Linux.[[note]]macOS is a part-proprietary, part-open-source UNIX-based operating system, as of OS X - the previous OS releases were not UNIX-based[[/note]] This leaves Platform/{{Apple Macintosh}}es as the minority interest mainly of a small minority of college students[[note]]The Mac was specifically targeted toward higher education[[/note]], academics, and a number of "creative" types — artists, writers, musicians, etc.
14
15	However... it just so happens that the latter kind of people are [[MostWritersAreWriters the ones responsible for all media]]. Combine that with the often-messianic zeal that Creator/{{Apple}}'s hardware/software seems to generate in all who buy into it, and we have Apple computers being massively disproportionately represented.
16
17	And then we have the fact that Apple knows damn well about this situation and is more than willing to [[MoneyDearBoy supply free hardware]], though they reportedly never pay for ProductPlacement. While Windows holds a much larger share of the market, its share is spread among several large and many small vendors. While Microsoft has ventured into hardware with their very well-received Surface line, they hold a relatively small share of the market, focusing on premium (i.e.: direct Mac competitors) leaving mass market [=PCs=] to other manufacturers. So despite an uptick in Surface product placement, the bulk of PC representation in TV and film are generic looking laptops that have Windows replaced by a ViewerFriendlyInterface. At the same time, though, Apple [[https://mashable.com/article/iphone-movie-villain/ doesn't allow]] villains to use their products, which can result in spoilers for sufficiently observant viewers (unless directors ban iProducts from their work entirely).
18
19	It also helps that the [[AsceticAesthetic minimalist design]] of most Apple products means that, not only do they not stand out in the background of a shot, but they also look pretty damn slick, too.
20
21	Note that this does ''not'' apply to [[EverythingIsAnIPodInTheFuture iDevices]], which are actually very popular in the real world. Given that in late 2012, iPads account for something like 70% of all tablet computers, they're emphatically NOT this trope — it would be more notable if someone were using a tablet that was not an iPad.
22
23	For iPhones, this applies to some degree — [[http://9to5mac.com/2016/02/10/apple-market-share/ as of 2016,]] the iPhone is the leading phone model in market share in the United States with a 40% market share, but it's just a relative plurality as Samsung is not far behind with a 31% market share. Despite this, it would seem that the iPhone in Hollywood has a 90% market share, and you will be hard-pressed to see a Samsung or other Android-based phone in American media. However, Apple apparently has a rule when lending out equipment that villainous characters may ''not'' be seen using iPhones or any other Apple product.[[note]] - according to Creator/RianJohnson, this became a minor headache when making ''Film/KnivesOut'', because if everyone ''except'' the killer was using an iPhone it would be obvious for everyone in the know who had, in fact, dunnit - so in the end no one got an iPhone.[[/note]].
24
25	See also IPhony, where a parody or {{Expy}} is used instead. AmericansHateTingle is a possible aversion of this trope.
26
27	Note that this is effectively an EnforcedTrope for shows on Creator/AppleTVPlus, since the programs are an effective way for Apple to promote their products free of charge. Shows like ''Series/TedLasso'' and ''Series/TheMorningShow'' have plenty of scenes where their characters are seen typing away on Macs and using iPhones, often with the logo visible.
28
29	----
30	!!Examples:
31	[[foldercontrol]]
32
33	[[folder:Advertising]]
34	* A rather infuriating example is the notorious [[https://www.youtube.com/watch?v=G5mGAUwMbXg Finallyfast.com commercial]], which among other terrible things, depicts people happily running Windows-only programs and being foiled by Windows-style hard crashes on Macs... '''[=PowerPC=]''' Macs that ''cannot'' run Windows without emulation. The fact that the program is suspected to be a scam that actually '''gives you''' harmful trojan horses just adds insult to injury, or perhaps, injury to insult.
35	[[/folder]]
36
37	[[folder:Anime and Manga]]
38	* The computers in ''Manga/DeathNote'' are heavily influenced in their design by the contemporary Apple range at the time it was made.
39	* Inverted in ''Literature/MyYouthRomanticComedyIsWrongAsIExpected''. Hachiman, the protagonist, has something resembling an iPhone...but he's a misanthropic outcast. Everyone else uses flip-phones.
40	* If a computer appears in the world of ''Anime/PokemonTheSeries'' (for example, in ''Anime/Pokemon2000'' and also in at least a few TV episodes), chances are it's running the Pokéverse equivalent of Mac OS or Linux OS.
41	* In ''Manga/SayonaraZetsubouSensei'', Nami expresses a desire to get an iPod for Christmas, and a later episode indicates that she was given one and purchased a Mac computer afterward. Makes sense, since she's normal.
42	** ''Don't Say Normal!''
43	* Besides being a massive MindScrew, ''Anime/SerialExperimentsLain'' is notable for having more references to Apple than possibly every other entry on this list ''combined''. The Navi computers are all clearly modeled after Apple products (Alice uses an iMac ripoff, Lain has a machine that resembles the Twentieth Anniversary Mac); their "cell phones" are modeled after the Apple Newton, a primitive attempt in the early 1990s at creating a functional PDA; the catch phrase "Close this world, open the [=neXt=]" refers to the [=NeXT=] OS, upon which the modern Mac OS was based; hell, the ''voiceover'' that reads the title of each episode is the text-to-speech program that comes with every Mac. That's only to start.
44	** The "Next Episode" title card used the [=NeXT=] capitalization.
45	** Even the word "Navi" is speculated to be a shorthand for "Knowledge Navigator", a term a former Apple CEO used to describe computers that functioned primarily as Internet terminals.
46	** ''Think Different''
47	* The main conflict of ''Anime/SummerWars'' involves an AI that hacks into a virtual world that controls every corner of the Internet ''and'' the world governments. The AI started as an experiment by one of the principle characters, Wabisuke, a professor at Carnegie Mellon University in the United States. ...guess what kind of phone he has. [[UsefulNotes/{{Pittsburgh}} Carnegie Mellon University]] has a deal with Apple in RealLife, though, dating back past TheEighties. Otherwise, this is an aversion; geekier characters--Kenji, his nerd buddy, and Kazuma--all use [=PCs=], and Wabisuke's iPhone is the only one out of a whole lot of flip-phones.
48	[[/folder]]
49
50	[[folder:Comic Books]]
51	* Subverted in ''Comicbook/TheBoys'', in that the computer Billy Butcher uses is very, very clearly a Mac Book, but the illuminated logo on the lid has been altered to... a pear. (see also under Live Action TV, Dirk Gently for the same gag).
52	[[/folder]]
53
54	[[folder:Comic Strips]]
55	* In ''ComicStrip/BloomCounty'', resident genius Oliver Wendell Jones owned a Banana Jr. 6000. While its name was also a nod to the PC Junior, its look was taken directly from Macintosh - and when first booted up, it [[http://toastytech.com/guis/banana2.html displayed the message]] "IBM Sucks Silicon."
56	* The characters of ''ComicStrip/FoxTrot'' have, possibly, owned Apple computers since day 1. An early storyline had Andy buying a Mac to replace the Apple II that Jason kept hogging playing games (quite literally "a computer for the rest of us"). In the early '90s, this was quietly replaced with an unspecified desktop box that resembled an early Quadra or Performa. Then in 1999, another storyline was dedicated to Andy buying an "iFruit" family computer, specifically to keep Jason from playing PC games. Since then, Jason has been seen using a modern-style iMac. Of course, the creator, Bill Amend, is a huge Mac fan, as is Jason's mother, Andy Fox (a columnist). The strip's geekier characters (Jason, Marcus, Eileen...) clearly ''aren't''.
57	[[/folder]]
58
59	[[folder:Film -- Animated]]
60	* ''WesternAnimation/FantasticMrFox'': Even ''woodland creatures'' have Macs, or at least ones who are lawyers do. The same kind of computer also showed up in ''Film/TheRoyalTenenbaums'', and both movies had a very retro/uncertain time period that made the sleek Macs look a bit jarring.
61	* Creator/{{Pixar}} movies are generally [[JustifiedTrope given a free pass]] on this one since that studio was owned by Steve Jobs before merging with Disney, and since then he was a majority shareholder on the Disney board up until his death in 2011, so it's particularly noteworthy that ''WesternAnimation/ToyStory3'' actually [[AvertedTrope averts]] it several times. Only one of the computers shown in the movie is specifically shown to be a Mac, and an outdated one at that. Andy's laptop vaguely resembles a [=MacBook=] at best, although it does appear to have a Mac OS menu bar and iTunes is clearly open on screen. The computer at Sunnyside is very obviously a PC running [[Platform/MicrosoftWindows Windows XP]].
62	** Likely a case of Pixar [[ShownTheirWork showing its work]], since a day-care center that relies on donated toys wouldn't have the money to spend on a Mac.
63	** In ''WesternAnimation/InsideOut'', we see the imaginary boyfriend use an iPhone when we first meet him, complete with one of its ringtones. Also, Riley owns a cellphone that resembles an iPhone.
64	** ''WesternAnimation/{{Soul}}'' used the Marimba ringtone during a scene in which Joe is walking through a crowded city street.
65	[[/folder]]
66
67	[[folder:Film -- Live-Action]]
68	* Interestingly, [[https://www.cracked.com/article_27179_film-fact-villains-cant-have-iphones-in-movies.html Apple does not allow villain characters]] to use iPhones in movies, even if they are [[VillainyFreeVillain Villainy-Free]] or {{Anti Villain}}s. They still can own iPhones or other Apple products offscreen. This does not extend to nominally {{Villain Protagonist}}s, as well as majority of FanWorks and other media though.
69	* All of the computers and technology used in the movie ''Film/{{Accepted}}'' were from Apple.
70	* In the finale of ''Film/{{Antitrust}}'', [[spoiler:the Synapse broadcast]] is done with a [=PowerBook=] G3. It's fitting when you consider how the movie is a feature-length TakeThat at [[{{Creator/Microsoft}} Apple's chief rival]], but it makes less sense when you remember that the film is about computer hackers (who, as stated above, don't use Macs), and that the ProductPlacement goes against the film's pro-open source message (Mac OS is hardly open source software). On the other hand, Apple does support open-source development from time to time (it released it's Darwin kernel and Swift compilers as open-source, as well as it's CUPS printing system, which has become the new standard on Linux and BSD machines), and several Mac OS X components (ie Perl, emacs) originated from the open-source community.
71	* We know from the film ''Film/BatmanAndRobin'' that the Bat-cave's computer is a Mac, it is seen running Mac OS 7 where Alfred's AI (a [=QuickTime=] video!) on the computer interacts with his niece.
72	* ''Film/BladeTrinity'' is practically a two hour long commercial for Apple products.
73	* Justified when Apple computers are the ones [[ProductPlacement conspicuously seen]] in ''Film/TheDevilWearsPrada'', since they're in ''Runway'''s offices, and a real magazine like that would very likely use Apples exclusively.
74	* The normal guy from ''Franklyn'' has a Mac.
75	* In both the film and the book of ''[[Literature/MillenniumSeries The Girl with the Dragon Tattoo]]'', both Lisbeth and Mikael both use [=MacBooks=]. Their expensive prices are part of a plot point. And despite the mid 2000 setting of the story, all of the Apple hardware in the movie is modern (from 2012), despite running software from 2005.
76	* Creator/RowanAtkinson destroys a poor little iMac in ''Film/JohnnyEnglish''.
77	* ''Film/JurassicPark1993'':
78	** The park's supercomputer network was based on the [[http://en.wikipedia.org/wiki/Connection_Machine Connection Machine CM-5]], at the time the badassest of the badass supercomputers (which makes it a sensible choice from a story point of view versus the Crays of the original book), and has vast numbers of Blinkenlights (making it visually awesome and therefore an ideal movie prop). However, Dennis Nedry's terminal runs on a Mac.
79	** There's the number of [[https://en.wikipedia.org/wiki/Silicon_Graphics SGI]] workstations that show up, which was what the production crew used to create the film's CG. The unintentionally hilarious line "It's a Unix system; I know this" comes as the character is looking at a graphical user interface, something Unix is famous for ''not'' having; this particular GUI happens to be a ''real'' SGI file browser. With SGI's ProductPlacement in many other movies of this era, this trope could have been called "Everyone Owns an SGI Workstation." Having one on your desk was even more implausible than with Macs of the era, as Unix workstations were usually relegated to scientists, engineers and CGI animators.
80	* Creator/JeffGoldblum hacked the alien mothership in ''Film/IndependenceDay'' with a Power Book.
81	** That same Power Book ''also'' had its own ''Independence Day'' [[https://www.youtube.com/watch?v=WsAS-Ke8Qhk TV spot]]. The Power Book was busy that summer.
82	** Goldblum would later go on to star in a series of [[https://www.youtube.com/watch?v=z816bVafG_Q ads for the iMac in 1998]].
83	** It's at least slightly easier to suspend disbelief in the premise (that this works because he's running a distant derivative of the aliens' secretly reverse-engineered OS) with the Mac than if he has a PC and Windows. Slightly.
84	** On the other hand, while he has Mac hardware, it's clearly a custom OS. How he managed that is anyone's guess.
85	* ''Lambada'' (1990) has a schoolroom full of Platform/{{Apple Macintosh}}es, which isn't that far removed from RealLife until the kids are inspired to rock out by watching a graphics demo on a Mac SE.
86	* ''Film/LegallyBlonde'' is an interesting subversion, with Elle's bright orange [=iBook=] intentionally contrasting with the sea of slate-grey, presumably Windows-based laptops her fellow law students carry.
87	* ''Film/MissionImpossible1996'' film featured plenty of Macs. The Apple Power Book had its own ''Mission: Impossible'' [[https://www.youtube.com/watch?v=Slj9GwPIcsY TV spot]].
88	-->''"After you see the film, you may want to pick up the book."''
89	* ''Film/TheNet1995'': Besides the fact that no hacker worth her salt would be using a Mac in the 1990s, every computer runs Mac OS 8. The scene at the convention center looks like [=MacWorld=].[[note]]Because it was the [=MacWorld=] Expo with all the convention-identifying signage taken down.[[/note]]
90	** Given that said convention center was explicitly stated to be the Moscone Center, home of [=MacWorld=] Expo.
91	* ''Film/TheNumbersStation:'' Some Apple hardware is prominently displayed down in the bowels of the numbers station (a government establishment, which one would expect to use Windows). However, when we see the screens they have a custom GUI, and an inserted memory card is seen to have a file path beginning at "C:", in the Windows style.
92	* Justified in ''Film/OtherHalves'', a film about computer programmers. Macs are commonly used by app developers, now.
93	* Even Shakespearean characters can own Macs, in adaptations [[SettingUpdate set in modern times]]:
94	** In the 2000 film version of ''Theatre/{{Hamlet}}'' starring Ethan Hawke, Rosencrantz and Guildenstern have a [=PowerBook=] on which Hamlet discovers the order for him to be beheaded saved as a Word document, which he edits so that Rosencrantz and Guildenstern will be executed instead.
95	** Ralph Fiennes' 2011 film of ''Theatre/{{Coriolanus}}'' shows Coriolanus' son with an iMac in his room, and Coriolanus receiving a Skype call on a [=MacBook=] Pro.
96	* ''Film/{{Zoolander}}'' may be a subversion, since the computer got smashed.
97	** More precisely, the Mac, at the time sold primarily as the computer for people who were bad with computers, was too complicated for Hansel.
98	[[/folder]]
99
100	[[folder:Literature]]
101	* ''Literature/ArtemisFowl'' is shown owning only Macs. Until he switches to his own hybrid designs, but even faerie tech feels a bit Mac-like.
102	* In the ''Literature/BigendBooks'' by Creator/WilliamGibson:
103	** ''Literature/PatternRecognition'' has a character who owns an antique Mac G4 Cube. The gentle pulsating of the power lamp when the computer is in sleep mode is apparently quite soothing.
104	** ''Literature/ZeroHistory'' is awash with iPhones, and a character refers to them as "the default platform."
105	* Creator/SpiderRobinson loves his Mac, and if a computer shows up in a ''Literature/{{Callahans\|CrosstimeSaloon}}'' story, that's what it will be.
106	* When personal computers are mentioned in Creator/StephenKing novels, they tend to be Apple products.
107	* [[Franchise/TheHitchhikersGuideToTheGalaxy Arthur Dent]] buys an unidentified Apple PC in ''So Long And Thanks For All The Fish''. Douglas Adams was a huge fan of the brand, seeing the iPad as a potential {{defictionalisation}} of the titular Guide, and a late 1980s Macintosh SE/30 once owned by him is now a museum exhibit.
108	* In ''Literature/YoungWizards'', Dairine's [[GreatBigBookOfEverything Wizard's Manual]] starts out as a phone book–sized portable Apple [=IIIc=] (a fictitious hybrid of the [[http://www.apple-history.com/?page=gallery&model=aIIc Apple IIc]] and [[http://www.apple-history.com/?page=gallery&model=aIII Apple III]]), but repeatedly upgrades its own hardware until it ends up being a sleek Mac notebook.
109	** On the one hand, the computer was substituted for the one Dairine's parents (non-techies) thought they were buying for the family. On the other, the computer's fake-Apple logo (the fruit silhouette without the missing bite) apparently became standard issue. So... yeah.
110	[[/folder]]
111
112	[[folder:Live-Action TV]]
113	* On ''[[Series/TwentyFour 24]]'', the good guys usually use Macs and the villains [=PCs=].
114	** For one who knows ''24'''s penchant for putting the product of the company who pays the most (Ford) in the hands of the good guys, [[MoneyDearBoy it's easy to tell why]].
115	** Reportedly, ''24'' uses Macs due to star Kiefer Sutherland being a loyal Mac user and a popular Apple Store customer.
116	* Everyone on ''Series/ThirtyRock'' uses Apple products. Jack has an iMac on his desk most of the time and seemingly all the characters carry iPhones. With the possible exception of Jack--who is a high-powered business executive--this makes a certain amount of sense, as (again) ''30 Rock'' is set in the creative industry (specifically television production, and even more specifically Creator/{{NBC}}. Since the whole series is Creator/TinaFey [[WriteWhatYouKnow writing what she knows]], it might actually be realistic.
117	* CBS has a deal with Microsoft for product placement. In the first few years, all laptops were [=MacBooks=] with a sticker with the 2001-2012 Windows flag logo placed on them with no tags to make. Both NCIS: LA and Hawaii Five-0 have [=PixelSense=] systems. Now we see both Surface tablets and branded MS partner laptops and Windows phones from Nokia. The Hawaii Five-0 Season 4 premiere even got the old [=PixelSense=] table shot up so that Chin-Ho could get a more modern model to show off.
118	* Averted with ''Series/{{CSINY}}'', where lab work has been seen on laptops with prominent Windows logos.
119	* In newer seasons of ''Series/{{Degrassi\|TheNextGeneration}}'', everyone seems to have an [=iPhone=]. All ''five'' of Canada's major cellular providers have offered them from the start but it's still hard to see how, let's say, KC can afford one.
120	* Every laptop in ''Series/{{Dexter}}'' seems to be a Macbook. All the software is sort of generic, though.
121	* Subverted in the BBC mini-series ''Dirk Gently'', in that the computers that Dirk and MacDuff use are both very, very clearly [=MacBooks=], but the illuminated logo on the lid has been altered to... a pear. (Notable also because Douglas Adams, the creator of the character, was the first person in the UK to own a Macintosh and worked for Apple for many years as an evangelist for their technology).
122	* Mac laptops have shown up from time to time in the revived ''Series/DoctorWho'', and Mac keyboards are used more often than not whenever a prop keyboard is required. The BBC would seem to like it some Macs.
123	* ''Series/FullerHouse'' appears to be primarily sponsored by Apple, given how Apple products run rampant in the show. But most notably, Macs are often seen in the show- with the fifth episode proudly showing Facetime running on a Macbook, and Stephanie's laptop being shown to be a Macbook with the signature glowing Apple logo on the back of the LCD panel.
124	** The parent series ''Series/FullHouse'' did show that DJ had a Mac Plus in her room, though she very rarely (if ever) used it.
125	* ''Series/{{Glee}}'': The computer on which Finn watches the sonogram is a Mac. Even more annoying when you realize that their family is middle- to lower-middle-class.
126	* After the first few episodes of the reimagined ''Series/HawaiiFive0'' suggested the series was going with this, it was averted thanks to a very generous sponsorship by Microsoft (so generous that the characters were using Windows Phone and doing searches with ''Bing''!)
127	* In ''Series/HouseOfCardsUS'', the government and media appear to run exclusively on iPhones, iPads, and Macintoshes, with [[VillainProtagonist Frank]]'s Blackberry being the only notable exception. This is interesting as the real government is very heavily reliant on Windows, usually two or three versions out-of-date.
128	* Averted in ''Series/HowIMetYourMother'' in Subway Wars, in which Ted has a laptop with a Windows logo on the lid. Otherwise, in every other episode, all their computers look suspiciously Mac-like.
129	* ''Series/ICarly'' does the same thing as ''Webcomic/SoDamnBright'', below. Also, if the product is named in dialogue, they'll stick "pear" in the name somewhere--e.g., [=PearPod, PearPhone, or iPear=].
130	** As do all of the other shows created by Dan Schneider. But it originated on ''Series/DrakeAndJosh''
131	** And if they show an antagonist, such as Nevel, using aforementioned devices, don't expect them to have a [=PearPhone, PearPod etc.=].
132	* Every single computer appearing in ''Series/KamenRiderRyuki'' is Apple, more prominently the desktops in the Ore Journal office, which are all iMac G3s.
133	* Everyone in ''Series/Kingdom2007'' uses a Mac. This may be due to star Creator/StephenFry's well-known real life love for Apple products and his status as the UK's second-ever Mac owner (Douglas Adams was first.)
134	* The characters on ''Series/LawAndOrderSpecialVictimsUnit'' have taken to carrying around iPhones and iPads.
135	* While early seasons of ''Series/{{Leverage}}'' were guilty of this, with various Mac products used for HollywoodHacking, the later seasons have started to grow out of it. In the later seasons, the team's headquarters has a large, fancy touch screen computer with a quite obvious Windows 7 desktop wallpaper.
136	* The Marvel Netflix shows features this in spades.
137	** In the shows that came out prior to ''Series/TheDefenders2017'', everyone uses whatever the latest model of Samsung Galaxy phone was out when that show was filmed. In ''Series/Daredevil2015'', Matt Murdock, Karen Page, Foggy Nelson, Wilson Fisk, James Wesley and other characters all seem to use Galaxy [=S4=]s or [=S5s=]. In ''Series/JessicaJones2015'', Jessica uses a Galaxy S5. In ''Series/IronFist2017'', Danny Rand and Ward Meachum have Galaxy [=S7=]s. In ''Series/TheDefenders2017'', Karen Page uses a Galaxy [=S7=] Edge, as does Dinah Madani in ''Series/ThePunisher2017''. There are rare exceptions like Misty Knight, who is an [=iPhone=] user.
138	** In those that came out after ''The Punisher'' season 1, everyone uses an iPhone. In ''Jessica Jones'', Jessica and Trish use iPhone 7s, with Jessica's being the jet black variant, and Trish's being the silver version. Malcolm uses a space gray Macbook, as does Jeri Hogarth (Trish uses a Windows laptop, though). In ''Luke Cage'' season 2, Luke, Misty, and Mariah utilize iPhones. In ''Iron Fist'' season 2, Danny Rand and Ward Meachum each own an iPhone X. In ''Daredevil'' season 3, Karen is now using an iPhone 7, Foggy now uses an iPhone X, and Ben Donovan uses an iPhone 7 Plus. Ray Nadeem appears to be using a Samsung Galaxy S9 to film his death confession.
139	* In at least season 2 of ''Series/{{Monk}}'', it seems like most of the laptops at the police station are Macs.
140	* All of the computers in ''Series/{{Nikita}}'' are Macs. Though, in this case, it's likely that Birkhoff likes Macs and has them standard for all of Division, and Nikita uses one because she needs s computer that is compatible with the shell program she wrote.
141	* Many Macs on ''Series/TheOfficeUS''. One episode's b-plot revolved around the receptionist desk getting a new computer (an iMac), and video conferencing via [=MacBook=] Pro has happened too many times to count. On the other hand, Dunder-Mifflin desk computers all seem to be [=PCs=].
142	* The commentary for the season 1 DVD of ''Series/PeepShow'' specifically notes averting this trope, despite pressure from the art department to put in a Mac simply because it looks more attractive. Ironically, the stars, Mitchell and Webb, also do the UK version of Apple's "[[Advertising/GetAMac I'm a Mac / I'm A PC]]" campaign.
143	** Fittingly it was Mitchell (who plays the I'm a PC to Webb's I'm A Mac) who made the comments on the commentary. He also noted disapprovingly about about their previous show The Mitchell And Webb Situation using this trope on the commentary to that show.
144	* JD looks up info on a patient on a Macbook on ''Series/{{Scrubs}}''. Although it makes sense for a doctor recently out of med school would have one, more likely a few years old.
145	** Another episode features [[DoctorJerk Kelso]] squandering hospital money on a fancy [=iMac=] G4, whose price is compared to that of sophisticated hospital imaging devices.
146	* On ''Series/{{Seinfeld}}'', a Mac could usually be seen on the desk in Jerry's apartment. It got upgraded from time to time, too.
147	** Actually possibly a justifiable representation, i.e. not this trope, because as a reasonably well-off "creative" type (a standup comedian) Jerry is ''exactly'' the sort of person who you'd expect to own a Mac at that time.
148	* In ''Series/{{Spooks}}'', Creator/TheBBC was forced to cover up the Apple logo on the cast laptops due to viewer complaints that it violated product placement rules.
149	* Averted quite a bit by the Franchise/StargateVerse, where Dells are the most common systems (as with the real-life US military), along with the occasional [=NEC=].
150	* Series/SuperhumanSamuraiSyberSquad: Everyone Owns A Compaq. Almost certainly ''not'' a ProductPlacement deal, not for a FollowTheLeader job on Series/MightyMorphinPowerRangers on [[NoBudget even more of a shoestring budget]]. In TheNineties Compaq were a big name in corporate IT, a lot like Dell are now, and sold their hardware in bulk. Chances are the showrunners simply called the helpdesk number and asked if they could borrow a few spare workstations for filming.
151	* ''Series/TedLasso'': Being an Creator/AppleTVPlus show, the characters are regularly seen texting and calling on iPhones and tapping away on their Macbooks, often with the Apple logo visible. Additionally, one shot of [[Recap/TedLassoS3E12SoLongFarewell the last episode]] sees Ted pay for magazines in an airport with Apple Pay.
152	* In ''Series/TrueBlood'', all the Chancellors of the Authority use [=MacBooks=]. Given that they're hundreds or thousands of years old, and all rich and decadent, it makes a sort of sense, but these are basically almost the only computers ever seen in the show.
153	* ''Series/TwoAndAHalfMen'' has computer wiz Walden use an [=iMac=], ostensibly replacing Charlie's piano. Interestingly enough, the computer seems to run ''Linux'' (which is doable, but very rare for a plethora of reasons).
154	* Seong-moo's art studio in the Korean series ''Series/WTwoWorlds'' runs on iMacs and MacBooks, complete with Apple keyboards and mice.
155	[[/folder]]
156
157	[[folder:Video Games]]
158	* ''VideoGame/MetalGearSolid4GunsOfThePatriots'' has everyone use Macs. It actually came out of the fact that Konami didn't want to use a generic [=MP3=] player and asked Apple if they could use the iPod. Snake even gets to equip an iPod with a wide selection of tunes found strewn across the levels or unlocked with the password feature, many of them [[CallBack from older titles in the series]] and some new ones.
159	* In ''VideoGame/{{Safecracker}}'', the Crabb & Sons Safe company has Macintosh desktops all around their corporate headquarters, and ones the player can interact with show System 7.5 desktops - one of which has a clone of ''VideoGame/{{Minesweeper}}''.
160	[[/folder]]
161
162	[[folder:Webcomics]]
163	* ''Webcomic/{{Applegeeks}}''. The title alone makes it pretty dang clear, plus the author is a gigantic Mac fanboy who likes insulting Windows whenever it comes up.
164	* The consoles used by the Exiles in ''Webcomic/{{Homestuck}}'' all have Apple Keyboards.
165	* Piro in ''Webcomic/MegaTokyo'' has one, but considering the sheer number of computers in the house, it's probably [[JustifiedTrope justified]]. Or maybe he bought it ''for'' its incompatibility with Largo's junk...
166	* In ''Webcomic/SoDamnBright'', Never's computer has a pear logo on it. Just like the Apple logo, but with a pear instead of an apple.
167	* Unwinder from ''Webcomic/UnwindersTallComics'' has a [[http://tallcomics.com/?id=31 Mac laptop]]. However, the author of the comic actually uses a Windows PC.
168	[[/folder]]
169
170	[[folder:Web Original]]
171	* In the Website/TVTropes original Web series ''WebVideo/EchoChamber'', [[InsufferableGenius Tom]] and [[DeadpanSnarker Dana]] have both been shown using Mac laptops, and the room where they speak to [[TheFaceless Mr. Administrator]] is full of Mac desktops.
172	* ''WebAnimation/HomestarRunner'': Strong Sad owns an [=iPod=], while The Cheat makes all of his [[StylisticSuck crappy Flash animations]] on some type of [=iMac=] (using later models in later cartoons). This is in contrast to Strong Bad's predilection for [[TheAllegedComputer ridiculously outdated PCs]], some of which strictly use a command line interface.
173	[[/folder]]
174
175	[[folder:Web Video]]
176	* ''WebVideo/EconomyWatch'': David and Dennis own Macs, and the show is mainly made with Apple software.
177	* ''WebVideo/ScottTheWoz'': Scott owns a Mac and the show is edited with Final Cut Pro X.
178	[[/folder]]
179
180	[[folder:Western Animation]]
181	* Steve in ''WesternAnimation/AmericanDad'' has a Mac in his bedroom.
182	** As does Rallo in ''WesternAnimation/TheClevelandShow''. Not bad going for a 5-year old!
183	* In ''WesternAnimation/KingOfTheHill'', right around the turn of the millennium, Hank upgrades Peggy Hill's 80s-era Kaypro to a blueberry iMac.
184	* Every computer seen on ''WesternAnimation/LittlestPetShop2012'' is a [=MacBook=], only with the Apple logo replaced with a circle. Desktop computers have yet to be seen.
185	* Macs are fairly prominent on ''WesternAnimation/TheSimpsons'', usually coming from "Mapple", although [[CelebrityParadox Apple Computer has occasionally been mentioned over the years]].
186	** It goes as far back as in "Homer Defined" from Season 3, when the Springfield Nuclear Power Plant is close to a meltdown and the employees begin looting, one of them is seen with a Macintosh SE all-in-one desktop.)
187	** Whenever one of the family is using a desktop, it appears to be an iMac with a colored casing. In many earlier cases, it's based off an iMac G3, which often came in color casings, but in more recent seasons the iMacs are based off flat panel designs.
188	** In Season 7's "Homer the Smithers," Waylon Smithers is shown to be using an early 90s-style Mac desktop.
189	** In recent seasons, Lisa is often shown to have her own flat-panel iMac desktop computer in her room.
190	** In "The D'oh-cial Network", Springfield Elementary's computer lab is shown to [[TwoDecadesBehind still be using]] colored iMac G3s and ''Apple Lisa desktops''.
191	** In "Yellow Subterfuge," Bart can be seen at one point using Pro Movie on a laptop, which is a parody of Apple's Final Cut Pro video-editing software.
192	** In many cases since the late 90s when a computer operating system is shown, it's usually based off Mac OS 8 or OS 9. This continued even long after Apple actually dropped support for Mac OS 9 in 2002, although recent seasons have often shown an operating system resembling the modern Mac OS being used.
193	* In later seasons of ''WesternAnimation/SouthPark,'' nearly every time a character uses a computer, it's an iMac.
194	** Parodied in ''[=HUMANCENTiPAD=]''. Everybody, apart from Gerald, seems to use a Mac. Apple, it seems, has control of ''everybody'' and what they can do with them. Kyle gets it pretty bad.
195	[[/folder]]

Context Main / EveryoneOwnsAMac