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4[[quoteright:270:[[ComicBook/{{Shazam}} https://static.tvtropes.org/pmwiki/pub/images/shazam_captain_marvel.jpg]]]]
5[[caption-width-right:270:[[IAmNotShazam No, "Shazam" is not his name.]] [[ComicBook/New52 For his first few decades, anyway.]] ("Krakkoom" isn't, either.)]]
6
7->''"Super Special Awesome Ultra Special Sexy Transformation Sequence, '''GO'''!"''
8-->-- '''Yugi''', ''WebVideo/YuGiOhTheAbridgedSeries''
9
10Lots of AppliedPhlebotinum is voice activated: [[Franchise/StarTrek Kirk]] talked to the computer, [[Series/KnightRider Michael]] talked to KITT, Series/{{Automan}} talked to Cursor. But there is no place where a voice activation is more universally required than when triggering a TransformationSequence.
11
12You are, more or less, not allowed to transform to your super-powered alter-ego without ranting some special key-phrase. This phrase may or may not be descriptive, but it should almost certainly be pithy. If your transformation [[IndexOfCatchphrases catchphrase]] is lame, you will not be allowed to keep transforming.
13
14In situations where the hero explicitly cannot transform without [[MagicalIncantation magic words]], rest assured that EasyAmnesia or a LostVoicePlot will rear its ugly head at least once, making the change impossible when needed the most. If the phrase also untransforms the hero, expect him to do this by mistake sometimes. Villains in particular will often be tricked into saying their power-down phrases.
15
16And ''woe betide'' anyone who mispronounces the transformation phrase, as horrible, horrifying things may result.
17
18The trope originated with [[ComicBookTropes comic-book character]] Billy Batson, who first used the catchphrase "Shazam!" to transform into [[ComicBook/{{Shazam}} Captain Marvel]] in [[UsefulNotes/TheGoldenAgeOfComicBooks 1940]].
19
20For some heroes, the phrase can be omitted when time does not allow, especially if the full TransformationSequence is omitted. Superheroes who do not go through an explicit TransformationSequence (Franchise/{{Batman}}, Franchise/{{Superman}}) are exempt.
21
22A common {{Anime}} phenomenon; in the Japanese dialog of {{Sentai}} and {{anime}}, the word "[[HenshinHero Henshin]]" -- meaning roughly "change" or "transform" -- is often found in the phrase, and is sometimes the ''entire'' phrase. Other times, the phrase may be entire sentences, or even magic spells (especially in the case of some MagicalGirl anime), which again can be one word or entire phrases.
23
24Differs from InTheNameOfTheMoon in that By The Power Of Grayskull is the activation password for a TransformationSequence, while InTheNameOfTheMoon is a harangue directed at the opposition.
25
26This is the magic catchphrase that actually causes or facilitates the transformation. For one that is simply a cool kind of rallying cry or way to get the adrenaline pumping ("Flame On!", for example), see {{Invocation}}. When either of these contains (or is) the ''name'' of the hero's new form, it's TransformationNameAnnouncement.
27
28''Nor'' is it for any kind of words used to trigger magical effects. That would be MagicalIncantation.
29
30Subtrope of ThePowerOfLanguage. See also: TransformationTrinket.
31
32----
33!!Examples:
34
35[[foldercontrol]]
36
37[[folder:Anime & Manga]]
38* The 1972 ''Anime/{{Devilman}}'' anime takes a fair few nods to popular Tokusatsu shows at the time, and protagonist Akira Fudo is no exception; to transform into Devilman, he shouts "DEEVIIIIIIIIIIIIIIIIL!" to commence the TransformationSequence.
39* ''Franchise/YuGiOh'':
40** In the first season of the English dub of ''Anime/YuGiOh'', Yugi's transformation into the pharaoh is usually precipitated by his shouting the title of the series (''Yu-Gi-Oh'' is one of the pharaoh's titles, which translates to "king of games".) Although the scene itself exists, the shouting part does not occur in the Japanese version and was added for the dub, although not used in the uncut dub.
41** ''Anime/YuGiOhZEXAL'' has the Barians shout "Bariarphose!" to turn back into their true forms.
42** ''Anime/YuGiOhVRAINS'' has the protagonist shouts "Deck, Set! Into the VRAINS!" while inserting their cards inside their Duel Disk to enter LINK VRAINS and undergo change in appearance. In case they were already set beforehand or the person uses a newer type, the "Deck, Set!" part was omitted.
43** In similar manner as the previous four series, ''Anime/YuGiOhGORUSH'' has the main character saying "Velgariva!" to turn back into his real, alien form, although he can do this without it sometimes.
44* ''Manga/{{Guyver}}'': Likewise, Sho initiates his transformation by emitting the series title in a long, loud shrill. The live-action {{Made For TV Movie}}s abbreviate the delivery, making him look a lot cooler. The live-action movies have a different character (American college student Shawn Barker, as opposed to Japanese High School Student Sho Fukamachi). Also, other Guyvers throughout various incarnations of the series have shown a few different ways of activating this. In the 2nd film, the Guyver-Zoanoid transforms by yelling "Bio-Morph." In the 1st animated series, Guyver II (in the Japanese version) didn't need a word at all. Guyver III went from yelling "Guyver" to "Bio-Boost" in later episodes. Guess at the end of the day the word just helps one focus.
45* ''Franchise/LyricalNanoha'':
46** The first transformation involved Yuuno making Nanoha repeat a long, complicated speech that Nanoha later complains is too long and hard to remember; however, to his surprise, she's later able to transform by saying only "Raising Heart, set up!" This seems to be an example of EarlyInstallmentWeirdness, because everyone else from this point onward transforms with a similar phrase, calling out their Device name followed by "set up!"
47** She also starts her spells with "Lyrical Magical!" (hence the title). Or at least she's ''supposed'' to... you could probably count on your hands the number of times she actually does so.
48** She does do the full speech again for the final battle of season 1, just to up the drama.
49** In the Japanese version, season one, her activation phrase is "Raging Heart, onegai", meaning that please really is the magic word (onegai means please).
50* ''Manga/GetterRobo'', the majordomo of piloted SuperRobot anime, used the phrase "Change, Getter X", where X was the number/name of the form to be assumed. The actual change was just assembling the [[CombiningMecha combiner team]] in a new order. Later on in the series the phrase "Open Get" was used to disconnect the component vehicles.
51** This is probably more {{Invocation}} seeing as the phrase "Change, Getter X" was immediately followed by "Switch on!" Each Getter Machine has a set of three switches in their cockpits that indicate which form they transform into. It follows that "Open Get" is caused by them turning off the switches, thus uncoupling and reverting to the Getter Machines. After all, most HumongousMecha anime do these things simply because they are [[RuleOfCool cool]].
52** ''Anime/MartianSuccessorNadesico's'' ShowWithinAShow ''Anime/Gekiganger3'', based heavily on Getter Robo and other shows of its type, uses "Let's Gekiga In!" (based on ''Anime/VoltesV'''s "Let's Volt In") for all its combination sequences, and "Gekiga Out" to disconnect the vehicles.
53* Each of the Sailor Senshi in ''Franchise/SailorMoon'' went through several different activation phrases over the course of the series, on the order of one or so per arc[=/=]season, as they improved their powers and combat ability. The general formula was "[Planet Name] [Something] Power, Make Up!" TheNineties English dub of the [[Anime/SailorMoon anime]] dropped the "Make Up" bit. The Dub also mucks around with the names themselves (despite originally being in English) sometimes resulting in made up stuff like "Moon Cosmic Dream Action". One really bad time had the Girls calling the first part of the phrase solo, then all at once calling "Make-Up!" The dub, due to the sheer omission of "Make-Up" resulting in it ending up as "Mars Star Power, Planet Power!"
54** Sailor Jupiter's pre-attack powerup {{invocation}} probably counts. "Guardian Jupiter! Stir up the storm, summon the clouds, send me your lightning! ''Supreme Thunder!''" She drops everything but the attack name later on, though. Though it does appear a few times later, making the attack seem more Bad Ass then normal.
55** The ''[[http://www.thekeep.org/~rpm/vertigo/sailor-hellblazer/ Sailor Hellblazer]]'' CrossOver FanFic spoofs this when John Constantine accidentally sets his Transformation phrase as "bloody friggin' hell."
56** [[WebVideo/SailorMoonAbridged this]] counts: "I call upon the powers of Zeus himself, infuse me with your heavenly thunder, which is actually lightning, but no one seems to notice. ''[[Anime/PokemonTheSeries Pika-chuuu!]]''"
57* In ''Anime/MyOtome'', the Otome's AppliedPhlebotinum-based powers require a vocal authorization from the Otome's bonded master before the Otome herself can verbally invoke her TransformationSequence.
58* Spoofed in ''Manga/OnePiece'': Franky the shipwright is a SchizoTech cyborg who activates his powers by shouting "{{Hentai}}!" (abnormality) instead of the traditional {{Toku}} phrase "Henshin!" (transform). While "hentai" can also mean "metamorphosis", its more common meaning of "weirdo" or "pervert" creates obvious humor, as other characters comment he ''is'' a weirdo/pervert for running around in nothing but a speedo and a Hawaiian shirt. However, he doesn't even activate his powers this way, and just likes saying the word.
59* In ''Manga/TheRedRangerBecomesAnAdventurerInAnotherWorld'', Tougo always has to slot his Banshou Plate into his his Banshou Brace and pose while shouting "Henshin! BANSOU-CHANGE!" to transform into Kizuna Red. The actual activation phrase is followed by, "Burn fiercely! The one who protects his bonds, Warrior of Flames, Kizuna Red!"
60* ''Anime/PrettyCure'':
61** In ''Anime/FutariWaPrettyCure'', Nagisa, at least, is quite surprised to hear herself call out her and Honoka's key phrase ("Dual Aurora Wave") when they begin their first TransformationSequence. This also happens with their after-transformation [[InTheNameOfTheMoon speech]] and their [[CallingYourAttacks attacks]], where she often asks, "Wait, what am I saying?" No explanation of any kind is ever given.
62*** For Shiny Luminous, she uses "Luminous, Shining Stream!"
63** This was repeated in the spinoff series ''Anime/FutariWaPrettyCureSplashStar''. This time there ''was'' an explanation (although not one that can be extended back to the original series), and as a result Saki and Mai don't really question it later on (whereas Nagisa continued to be confused whenever she and Honoka said "something weird again"). By the way, their phrase was "Dual Spiritual Power".
64** ''Anime/YesPrettyCure5'' had "Precure Metamorphose!" (Between that and the looks of the five girls, there have been accusations of ripping off ''Manga/TokyoMewMew'', which also uses "Metamorphose" as its phrase; see below.)
65*** For Milky Rose, she had "Skyrose Translate!"
66** ''Anime/FreshPrettyCure'' had "Change! Precure Beat Up!", ''Anime/HeartcatchPrettyCure'' had "Pretty Cure, Open My Heart!", ''Anime/SuitePrettyCure'' had "Let's play! Pretty Cure Modulation!", ''Anime/SmilePrecure'' had "Pretty Cure! Smile Charge!" (The US version changes it to "Glitter Force Makeover!"), ''Anime/DokiDokiPrecure'' had "Pretty Cure Love Link!", ''Anime/HappinessChargePrettyCure'' had "Pretty Cure Rolling Mirror Change!", and ''Anime/GoPrincessPrettyCure'' has "Pretty Cure Princess Engage!"
67** Due to the heroines having multiple gem-themed forms, ''Anime/MahoGirlsPrecure'' has elements of a MadLibsCatchPhrase: "Cure Up Rapapa! <Jewel>! Miracle Magical Jewelryle!" For Felice, the phrase remains the same except the last part which is "Felice Fan Fun Flowerle!"
68** ''Anime/KiraKiraPrecureALaMode'' also has Mad Libs elements to give each Cure’s speech an individual spin: "Cure a la Mode Decoration! <signature dessert>! <two personal virtues>. Let's la-stir it up!"
69** ''Anime/HugttoPrettyCure'' uses "Mirai Crystal! Heart Kiratto!".
70** ''Anime/StarTwinklePrettyCure'' uses "Star Color Pendant! Color Charge!"
71** ''Anime/HealinGoodPrettyCure'' uses "Pretty Cure Operation! Cure Touch!", bringing back the TitleDrop in the transformation phrase after ''Maho Girls'' [[BreakingOldTrends stopped using it]].
72** ''Anime/TropicalRougePrettyCure'' has “Pretty Cure Tropical Change!”
73** ''Anime/DeliciousPartyPrettyCure'' has ""Pretty Cure Delicious Standby! Party Go!"
74** ''Anime/HirogaruSkyPrettyCure'' has "Sky Mirage! Tone Connect! Hirogaru Change, <name of the Cure>!"
75** ''Anime/WonderfulPrettyCure'' has "Pretty Cure My Evolution! Three! Two! Wan!"
76* ''Manga/TokyoMewMew'' had "Mew Mew ''X'' Metamorphose!", X being the name of their eponymous food (strawberry for Ichigo, pudding for Bu-ling, etc.) The reboot anime version remains the same, but with "Ichigo" instead of "Strawberry" for Mew Ichigo.
77** The 4Kids dub changed it to "Power Pendant, Mew-tamorphosis!"
78* ''Anime/FlipFlappers'' has "Flip Flapping!" for its' heroines to enter their magical girl forms.
79* In ''Manga/AkameGaKill'', the [[LegendaryWeapon Imperial Arms]] "Incursio" (Bulat's armor, [[spoiler:later passed to Tatsumi]]) is activated by holding [[TransformationTrinket its key]] and shouting its name.
80* ''Literature/TrinityBlood'': "[[{{Nanomachines}} Nano-machine]] Crusnik 02, starting operation at X percent level!". Every time Abel says that, he transforms from a big [[TheDitz ditz]] into an incredibly badass killer.
81* Used quite often in ''Manga/{{Bleach}}'':
82** The [[EmpathicWeapon Empathic Weapons]] need their wielder to say the magic catchphrase in order to switch into a more powerful form. The catchphrase is unique to each weapon (though always including the weapon's name) and must be learned from the weapon itself. The phrase can range from the short ("Snap", "Shatter", "Dance") to longer ("Reign over the frosted heavens", "Shoot to kill", "Sting all enemies to death") to ''very'' long ("Flower wind rage and flower god roar, heavenly wind rage and heavenly demon sneer", "All waves rise now and become my shield, lightning, strike now and become my blade", "All things in the universe turn to ashes").
83** The more powerful form, Bankai is activated by saying just that, although everybody tends to say its name afterwards anyway.
84** Unlocking said form also allows one to use the first form without any declarations. For example, while fighting Starrk, the two with the longest release 'phrases' - Kyoraku and Ukitake - activate the first release simply with the names of their swords and without fanfare (contrast with Stark's rather more showy transformation). Helpful given the potential for such lengthy verses getting interrupted. (Rest of the time, everybody says their phrases anyway because they're [[RuleOfCool cool]].) This aspect is first revealed during Renji's fight with Byakuya...cluing Byakuya into the fact that Renji has achieved Bankai.
85** It's also parodied. Urahara tells Ichigo that the only way to activate some "magic armor" is to yell "TAKE THIS! THE POWER OF JUSTICE! JUSTICE ARMOR! JUSTICE HACHIMAKI! EQUIP!" [[note]]English version: "AMAZING HEADBAND OF JUSTICE IN PLACE! AMAZING ARMOR OF JUSTICE PROTECT ME!"[[/note]] at the top of his lungs. Ichigo eventually figures out it's useless, but not before humiliating himself. It later shows up as an actually useful item in a filler arc, leading to much outrage from Ichigo.
86** Aside from the zanpaktou, there's also kido, which can be unspoken by very high level users, to short phrases, to requiring ''scrolls'' to keep track of. Using a kido without the chant weakens it, even for the highest-level users, and when a less skilled user tries, it also increases the chance of the spell failing entirely (and possibly blowing up in the caster's face, as frequently happens with [[ButtMonkey Renji]]).
87** In their variant of being Hollow-Shinigami hybrids, the Arrancar usually go into [[OneWingedAngel Resurreccion mode]] by saying a specific word or phrase followed by the name of their zanpaktou. For example, Starrk says "Kick about - Los Lobos!", Barragan says "Rot - Arrogante.", and Nnoitra says "Pray - Santa Teresa!" By contrast, Visoreds don their masks silently (they still have zanpaktou with the whole fanfare, of course), though [[spoiler:Tosen]] is the exception as he also has a Resurreccion alongside his Hollow mask due to being a more "advanced" Visored.
88* In ''Literature/CoffinPrincessChaika'', in order to activate their [[SuperMode Iron-Blood Transformation]], Tohru and Akari recite one that doubles as a BadassBoast:
89-->''I am steel. Steel knows no doubt. Steel knows no fear. When faced with my enemy, I hesitate not. I am a weapon to destroy these. Iron-Blood Transformation!''
90* ''Anime/ScienceNinjaTeamGatchaman'': The shift from "civilian clothing" to bird suits was triggered by speaking the phrase, "bird go!" into a special wristband. When the show was brought to America as ''Anime/BattleOfThePlanets'', the phrase was "transmute!" In the G-Force permutation, the phrase was "G-Force, Transform!"
91** "Transmute to Fiery Phoenix!"
92*** In the original Japanese series, it was treated as [[CallingYourAttacks an attack name]]:
93---->"Kagaku Ninpou: Hi no Tori! (Ninja Art: Firebird!)"
94** In Eagle Riders (which was based on the second series), the phrase is "Eagle mode, now!".
95** "Bird, go!" is one of the few holdovers from the original series present in ''Anime/GatchamanCrowds'', though the heroes shout it while holding aloft their [=NOTEs=] instead of saying it into a wristband.
96* ''Anime/RoninWarriors/Yoroiden Samurai Troopers'' used this to don their armor. Usually, they took a transformation stance, yelled out "Armor of X," and some sort of incantation. For Wildfire, this was Tao Jin("the way of virtue"). The subarmor could be summoned at will, and it was donned before entering battle. Apparently, when not in use, their armors took the form of glass spheres with their corresponding Confucian value(depicted with kanji) inside it.
97* ''Manga/NegimaMagisterNegiMagi'': Western mages have personal "key" phrases to say before reciting spells. (For example, Negi's is "Ras tel ma scrir magister") There's also a 'training' key phrase for novice mages who don't have a personal one yet.
98** And Pactio cards, which summon a magical artifact for the user with the activation key "Adeat".
99* Modified in the ''Anime/{{Karas}}'' {{OAV}}s, where the transformation sequence is spoken by the hero's handler. (It's also one of the coolest transforms ever, albeit very long.)
100* ''Manga/WeddingPeach'' had two for each hero, because they each had two [[TransformationSequence transformations]].
101** This only happens in the anime, however. In the original manga, they all said the same phrase.
102** Spoofed in ''WebVideo/WeddingPeachAbridged'' with, "Bridal Striptease, Go!"
103* Done in just about every ''Franchise/{{Digimon}}'' series, usually including TransformationNameAnnouncement:
104** ''Anime/DigimonAdventure'' had "[name]mon, Digivolve to... [new name]mon!" in the dub, and "[name]mon, evolve[[hottip:*:''shinka'']]! [new name]mon!" in the original Japanese, which gets re-used in every series (with variations added), in addition to the phrases said by the humans.
105** ''Anime/DigimonAdventure02'' had "Digimental Up!" in Japanese and "Digiarmor Energize! (or rather, "Digiarmor Ener... gize!)" in the dub. The mon in question would then go through the usual call, but with "''Armor'' Digivolve to/Evolve." Later in the season, when the heroes gained the ability to have their partners perform a FusionDance, the mons involved would call it like, "(Mon 1)!" "(Mon 2)!" "DNA Digivolve to...!/Jogress Evolve!"
106** ''Anime/DigimonTamers'' had "[card name], Card Slash!" in Japanese and "Digi-Modify! [card name], activate!" in the dub. Evolution/Digivolution being achieved through different cards, except for evolution to Ultimate/Mega which gets "Matrix Evolution!" in Japanese, and "Biomerge, activate!" in the dub.
107** ''Anime/DigimonFrontier'' has "(Double/Hyper) Spirit Evolution!" in Japanese, and "Execute, (Beast/Fusion/Unified) Spirit Evolution!" in the dub, plus "Slide Evolution!" when switching between Human and Beast Spirit.
108** ''Anime/DigimonDataSquad'' has "Digisoul - Charge!", "Digisoul - Full Charge!", and "Digisoul Charge - Overdrive!", plus "Charge! Digi-Soul Burst!" for the final Mode Change. The dub replaced "Digisoul," with "DNA," and changed the Burst Mode phrase to "Charge! DNA Burst Mode!"
109** ''Anime/DigimonFusion'' has numerous variations of "[=DigiXros=]!" ("[=DigiFuse=]!" in the dub), including, but not limited to "Double Xros," "Great Xros," "Xros Up," ect..
110* ''Anime/CreamyMamiTheMagicAngel'': Yuu's transformation required the phrase "Pam puru pim puru parim pompun! Pim puru pam puru parim pompun!"
111* ''Anime/OjamajoDoremi'': The Ojamajos transform by using their Taps and calling out, "''"Pree-ty Wit-chi ''(character name)''-chi!"'' In the 4Kids dub, they call out, "Fa la de la dong ding, now I am a witchling!"
112* ''Anime/PersiaTheMagicFairy'' says "Perukko Raburin Kurukuru Rinkuru" to turn into her OlderAlterEgo.
113* ''Anime/FloralMagicianMaryBell'' says "Mary Bell's Flower Magic!"
114* Unlike the previous Creator/StudioPierrot magic girl series which involve magic words, in ''Anime/FancyLala'', Miho transforms into Lala by saying an actual henshin phrase: "Toki no kioku ni omoi wo komete, ima, Fancy Lala ni karei naru seichou!" which translates as "Bringing my thoughts into the memory of time, grow now magnificently into Fancy Lala!"
115* ''Manga/{{Hellsing}}'' had Alucard use the phrase "Releasing control art restriction to level (#)..." when he goes from merely terrifying to Horror Incarnate.
116* ''Anime/{{Voltron}}'': "Activate interlocks, dynatherms connected, infracells up, megathrusters are go! Let's go Voltron Force!... Form feet and legs!... Form arms and torso/body!... And I'll form... the head!"
117** This doesn't happen exactly in the Japanese version (Golion). Before the lions combine into Golion, they do say "Let's Golion!". However, there is no "Form feet and legs..." part; the sequence itself doesn't have any dialogue except at the end in later episodes when Akira Kogane/Keith shouts "Golion!!".
118** In the SequelSeries ''WesternAnimation/VoltronForce'', the mode change command "Form [color] center!" was added. The various weapon commands ("Form, [[CoolSword Blazing Sword]]!" and its variants) are somewhere between this and CallingYourAttacks.
119* ''Anime/MobileFighterGGundam'' has the protagonist shouting "Rise, Shining Gundam!" whenever he decides to call his HumongousMecha. It's not quite a transformation sequence, but close enough.
120* ''Anime/GaoGaiGar'': FINAL FUSION!! SYMMETRICAL DOCKING!! MEGA FUSION!! SYSTEM CHANGE!! SANMI ITTAI!!
121* ''Anime/{{Godannar}}'' had "Drive change go," "Volspinner slave on," "Mushin ittai Godiner," and "Change Genesister."
122* Punie-chan's activation in ''Anime/MagicalWitchPuniechan'' is classic: "Lyrical Tokarev, Kill Them All!"
123* ''Anime/GenesisOfAquarion'': [[CombiningMecha Pilot 1:]] "Nenshin!" Pilot 2: "Gattai!" Pilot 3: "Go! Aquarion". Apollonius, Apollo possessed by him and [[spoiler:Touma]] use instead "Sousei Gattai! Go! Aquarion!"
124** ''Anime/AquarionEvol'' changes it, instead, the command is "X Gattai! Go! Aquarion!", with who says each piece changing depending on episode. The X also changes every time Aquarion combines, with it usually being something that has to do with the current situation or state of mind the Elements have.
125** ''Anime/AquarionLogos'' changes it once again. Now it's "Sousei Gattai! X! Aquarion!", where the X depends on which Aquarion is being created. Everything is said by the first pilot, while "Aquarion!" is shouted by both or all three pilots.
126* In ''Manga/{{Sekirei}}'', the Sekirei gain power with a kiss and a chant, called a norito. Each Norito is unique to that Sekerei:
127** Musubi - These are the fists of my pledge, crush the catastrophe before my Ashikabi
128** Kazehana - Wind of my pledge, blow away the dark clouds of my Ashikabi
129** Homura - These are the flames of my pledge, burn the Karma of my Ashikabi
130** Tsukiumi - This is the water of my pledge, purify the evil residing in my Ashikabi
131** Shiina - Decaying streams of my pledge, wither the cross of my Ashikabi.
132* ''Franchise/{{Transformers}}'': This trope is actually almost exclusively present in the Japanese-original series for most of the time in the American-original series, transformation is simply treated as something like breathing, in that it requires little to make it happen.
133** In ''Anime/TransformersSuperGodMasterforce'', their transformations were always voice-activated, in a straight example of this trope.
134** From ''Anime/TransformersHeadmasters'': HEAD ON!
135** ''Anime/TransformersVictory'': "BATTLE UP! Star Saber!" for Saber's Super Mode transformation into Star Saber, [[spoiler: and eventually for his Ultimate Combination into Victory Saber with Victory Leo, we get "BATTLE UP! Victory Saber", naturally.]]
136** In ''Anime/TransformersRobotsInDisguise'', ''Anime/TransformersArmada'', ''Anime/TransformersEnergon'', and ''Anime/TransformersCybertron'', Optimus Prime could achieve a secondary transformation by declaring, "Optimus Prime, Super Mode!"
137*** In episode four of ''Robots in Disguise,'' Sky-Byte had his mouth full of the MacGuffin, and was unable to transform because he couldn't say "Sky-Byte, terrorize!" around it.
138** ''Anime/TransformersCybertron'': CYBER KEY POWER!!!!!!!!!
139** In Japan, the transforming call for normal vehicle-to-bot stuff is simply "Transform" or "[name,] Transform" in English, but in the Beast era, it becomes "Henshin," which means the same in Japanese and is quite familiar to fans of ''Franchise/KamenRider.'' This means RID and [=BW2=] give us "Henshin" from the beast bots and "Transform" for the vehicle bots. Of course, the US version of RID leaves "Transform" as "Transform," as it would in the Unicron Trilogy, and gives the Predacons their familiar "Terrorize" command.
140* ''Anime/TheUltraman'', being an installment of the Franchise/UltraSeries, follows the tradition (seen in the Live-Action TV Folder) with Ultraman Joneus' human host, Hikari, shouting "Ultra Change!" as he transforms.
141* ''Anime/BraveCommandDagwon'' Try Dagwon!
142* ''Anime/CuteHighEarthDefenseClubLove'': The Battle Lovers has two phrases, "Love Making!" for transformation and "Love Out" for cancellation. Meanwhile, Caerula Adamas says "Conquest!" to transform.
143** Averted for Happy Knights in ''Anime/CuteHighEarthDefenseClubHappyKiss'' as they didn’t had a transformation phrase.[[note]]The closest we had is "Now, seal your oath with a kiss," but it was Karls’ phrase instead of the main team.[[/note]] Played straight for Edelstein as they say "Die Verwandlung!" which literally translates as “The Transformation!” in German.
144* ''Manga/CardcaptorSakura'': "Oh key that hides the power of the dark, reveal your true form to me. I, Sakura command you under the contract! RELEASE!!!!!!!!!" Since CCS is somewhat of a magical girl parody, it doesn't actually cause HER to transform (that's Tomoyo's job as a costume designer; never the same outfit twice! Sakura says it's unnecessary and kinda embarrassing; Tomoyo disagrees.), it just causes the key to transform back into the full-sized wand so she can use it to control the cards.
145** The dub has two different versions. The original one is "Key of Clow, power of magic, power of light, surrender the Wand, the force ignite. Release!", then when the wand becomes the Star Wand, the chant is "Key of the Star with powers burning bright, reveal the staff and shine your light! Release!"
146* Dites in ''Literature/ChromeShelledRegios'' are activated by saying "Restoration!" If the Dite has multiple forms, a number is appended to select the specific form: "Restoration Zero-One!"
147* ''Literature/KazeNoStigma'': [[PlayingWithFire Ayano]] summons [[FlamingSword Enraiha]] by calling it while clapping her hands together.
148* ''Anime/AnimalDetectivesKiruminzoo'' has "Kirumin!" to activate [[TransformationSequence Kiruminphosis]] and "Nugumin!" to cancel their Kigurumin Mode.
149* ''Anime/NeonGenesisEvangelion'': Za Beasto!
150* In ''Anime/TengenToppaGurrenLagann'', Simon calls out the transformation of Cathedral Terra to Supergalaxy Gurren Lagann, while doing a reverse GlassesPull (or crying tears of blood in TheMovie). Viral goes AudienceSurrogate and responds "I was waiting for these words!" Seconded.
151* ''Manga/KamichamaKarin'': [[GratuitousEnglish AI AMU GODDO!]] (Other characters opt for Latin or actual Japanese catchphrases when transforming.)
152* In ''Literature/IsThisAZombie'' Ayumu and Haruna transform into a Masou Shoujo their keyword is, Nomobuyo, Oshi, Hashitawa, Dokeda, Gunmicha, De, Ribura." [[note]]"I'm Lovely and Charming but I Summon Death" in reversed Japanese.[[/note]]
153* Black*Star in ''Manga/SoulEater'' calls out to [[ShapeshifterWeapon Tsubaki]] to get her to change [[MorphWeapon weapon forms]].
154* ''Anime/PantyAndStockingWithGarterbelt'': Panty and Stocking have an elaborate chant while powering up their lingerie into ghost-slaying weapons. The full version is used once, and later parodied when it quickly decays into apathetic mumbling. Their demonic nemeses, Scanty and Kneesocks, have their own Power of Grayskull chant.
155* Averted in ''[[Anime/TigerAndBunny Tiger & Bunny 2]]'' where the transformation through bracelet is motion-activated. PlayedForLaughs in prequel oneshot manga, however, when Kotetsu came up with this idea but instead of magic words, they need to answer the secret question in order to do so. Of course, Barnaby didn’t like this plan and wasn’t used again afterwards.
156* In ''Anime/SuperRobotWarsOriginalGenerationDivineWars'' the main character, Ryusei Date, shouts out 'Variable Formation' whenever he and his two team mates combine in the Super Robot SRX. It's a homage and a parody of this trope because 'Super Robots always have to have a cool combination battlecry.'
157* In ''Anime/HyperSpeedGranDoll'', Hikaru shouts "Gran Change!" to transform.
158* The girls of ''Anime/MakerunaMakendo'' say "Ma-ken-do!"
159* In ''Anime/JewelpetTwinkle'' the girls transform with "Twinkle Twinkle Magical Charm Winkle Winkle Jewel Flash" while boys transform with "Grilla Grilla Magical Charm Winkle Winkle Jewel Flash". They also begin each spell with "Twinkle Twinkle" or "Grilla Grilla" respectively. In one episode, the fact that boys' and girls' magical phrases are different is a plot point.
160** Yuuma says "Mysterious Diamond Flash!" to transform.
161* ''Anime/TekkamanBlade'' has "Tek Setter!".
162* ''[[GratuitousEnglish COME HERE!]] Anime/{{DAITARN 3}}!''
163* The Weapons of Light (both the original Darkstar weapons and the knockoff; most notably, Gourry's Sword of Light) in ''Literature/{{Slayers}}'' require the phrase "Light, come forth!" to activate their LaserBlade goodness.
164** The original Darkstar weapons are actually the followers of Dark-Star Dugradigdu, another plane's equivalent of Ruby-Eye Shabranigdu—instead of his followers becoming lords in their own right like Hellmaster Febrizo and Demon Dragon Garv, Dark-Star's [[CoDragons lieutenants]] became weapons. In the series' main plane, the local Mazoku are invoked by a litany of titles at the beginning of Black Magic spells; the most famous is probably "O (that which is) darker than twilight, O (that which is) redder than flowing blood, buried in the stream of time", the invocation of Ruby-Eye himself, from the beginning of Dragon Slave.
165* In ''Anime/MonColleKnights'', both Mondo and Rokuna chant the sentence of "With us, you can do it!" before merging with the monster they choose.
166* Roger's oft-used phrase to active ''Anime/TheBigO'' is "BIG-O! SHOWTIME!".
167* ''Anime/CuteyHoney'' has "Honey Flash!"
168* The English dub of ''Anime/SpiderRiders'' has "Arachna Power!"
169* ''Manga/WorldTrigger'' has "Trigger ON!" for activating said Triggers and the Trion bodies
170* ''Anime/YuuseiShounenPapi'' (AKA: "Prince Planet") has the title character Papi[[note]]In the Japanese version, he's called by this name in both forms. The dub gives him the name "Bobby" (a similar sounding name to "Papi") for his SecretIdentity.[[/note]] changing to his superhero form by taking his medallion and shouting "Piiiiiiii....PAPI!". The dub keeps the first part, but changes the second part to "PAZOW!".
171* ''Anime/StarDriver'': APPRIVOISE!!
172* ''Manga/JojosBizarreAdventure'': Stand Users often invoke the name of their Stand when they bring it forth, although it's evidently not necessary since just as often the Stand appears without any such prelude. Nonetheless, Dio Brando wouldn't be himself without his "ZA WARUDO!" Similarly, Hamon users like to call out their technique when they perform it.
173* ''Anime/{{Moldiver}}'': METAMORFORCE!!
174* Parodied in ''Anime/{{Endride}}''. When Shun arrives in Endora and discovers he has a [[SpontaneousWeaponCreation Warp Relic]], he immediately names it {{Excalibur}} and tries to call it forth like he's in a henshin scene, even though that's not how summoning Warp Relics works. Emilio immediately gets on his case because the shouting does nothing and only calls attention to them as they try to escape.
175* ''[[VideoGame/PriPara Idol Time [=PriPara=]]]'' has the characters yell "Idol Time Countdown!" before changing their clothes.
176* The titular armors in ''Anime/{{Symphogear}}'' require a short, [[AsLongAsItSoundsForeign mostly-nonsense]] verse to activate. The name of the relic used to make the gear is always included, and the exact verse seems unique to each relic/user combination. For example, the three users of Gungnir have:
177-->'''Kanade''': Croitzal ronzell Gungnir zizzl
178-->'''Hibiki''': Balwisyall nescell Gungnir tron
179-->'''Maria''': Granzizel bilfen Gungnir zizzl
180** ''GX'' introduces an upgrade called Ignite Mode, which activates with the phrase "Ignite Module: Drawn Blade!" regardless of the user.
181* In ''Anime/{{Tamagotchi}}! Yume Kira Dream'', Yumemitchi and Kiraritchi have a specific incantation they say whenever they get ready to use their Yume Kira Bags to scan their Dorikawa cards and transform (the below English translation is used in the webtoon adaptation, ''Tamagotchi Friends'').
182-->'''Yumemitchi:''' Dorikawa heart card!
183-->'''Kiraritchi:''' Dorikawa item card!
184-->'''Yumemitchi:''' For our dreams!
185-->'''Kiraritchi:''' With hopeful hearts!
186-->'''Both:''' Dorikawa cards!
187* ''Manga/BusoRenkin'': When someone first learns how to use activate a kakugane, they have to shout out "Buso Renkin!" in order to transform it into their weapon. Once a wielder gains enough experience, [[DownplayedTrope however]], they are able to create their Buso Renkin without saying a word, but most still do anyway.
188* ''Anime/MegaManNTWarrior'': In the ''Axess'' season, operators could access their Net Navi's powers in the real world (albeit only within dimensional areas) with a special chip. The activation command was "Synchro Chip, Slot In! [[FusionDance CROSS FUSION]]!"
189
190[[/folder]]
191
192[[folder:Asian Animation]]
193* In ''Animation/NanaMoon'', Keke's catchphrase before using her badge to transform is "Kelu kelu bian!" (可鲁可鲁变!), or "Kelu kelu change!". In the English dub, it's translated as "Kuro kuro transform!"
194[[/folder]]
195
196[[folder:Comic Books]]
197* ''ComicBook/MegatonMan'' uses the word "Overkill" to transform into his ridiculously muscled superhero form from his ridiculously muscled alter ego.
198* In Franchise/TheDCU, Jason Blood is changed into ComicBook/{{Etrigan}} when a certain poem is read, by him or by someone else. The full version is:
199-->''Change, change the form of man.\
200Free the prince forever damned.\
201Free the might from fleshy mire.\
202Boil the blood in heart of fire.\
203Gone, gone the form of man,\
204Rise the demon Etrigan!''
205** Often, especially in adaptations, only the two last lines are used. To change back, he recites "Gone, gone, O Etrigan! Resume once more the form of man!"
206** Other versions of the poem have been seen to work. Spoofed at least once by Blood himself, while in a particularly snarky mood:
207--->''Gone, oh little man so tame,\
208Arise the demon... Whatsisname?''
209* ''ComicBook/{{Shazam}}'': Captain Marvel's "Shazam!". Along with Cap, the entire Marvel Family uses this magic transformation word. (Except for Captain Marvel Jr., who uses "Captain Marvel!", making him possibly the only superhero who cannot introduce himself[[note]]Aside from [[ComicBook/TheInhumans Black Bolt]] for [[PowerIncontinence different reasons]][[/note]]) The Captain Marvel villain IBAC changes back and forth from his identity by saying his own "super" name, as does Junior's villain Sabbac.
210** DC is constantly messing with them, though. For a while, Billy Batson (calling himself simply Marvel) became the wizard who gives the others their powers, Freddy Freeman (formerly Captain Marvel Jr) became a superhero named Shazam (who still used his superhero name to transform, but also gained the ability to make that optional), and, in a fit of nostalgia, Billy Batson/Marvel changed Black Adam's word from Shazam to [[spoiler:"Chocolate Egg Cream"]] in an attempt to keep Black Adam from transforming. It didn't take. Black Adam then got rid of the powers himself by transferring them to a powerless Mary, creating Black Mary Marvel. Which went well...
211** Then the New 52 retcon happened, and as of now everyone's — Billy, ComicBook/{{Mary|Marvel}}, Freddy, and three newcomers, Darla, Pedro, and Eugene — transformation phrase is "Shazam". Originally, Billy could choose to transform or not when he said the word, but now he transforms automatically, so now he has the problem that Freddy used to have. He's considering a new superhero name.
212** A crossover with WesternAnimation/ScoobyDoo temporarily granted Shaggy and Velma with Captain Marvel-like powers, though they were summoned by saying their respective catchphrase, "Zoinks!" and "Jinkies!" Like the Shazam call, [[FunWithAcronyms the words corresponded with certain gods/heroes]] (Zeus, Odin, Icarus, Neptune, Kronos, and Sisyphus for Shaggy; Juno, Isis, Nemesis, Kali, Ishtar, Electra, and Sibyl for Velma).
213** Before DC brought Captain Marvel fully into the main DC universe, they brought in an {{Expy}} of him from a completely different alternate universe: Captain Thunder, who was a boy named Willie Fawcett who could rub his belt buckle and shout "THUNDER", giving him the power of a Tornado, the speed of a Hare, the bravery of [[https://en.wikipedia.org/wiki/Uncas Uncas]], the wisdom of Nature, the toughness of Diamond, the flight of an Eagle, and the tenacity of a Ram.
214** A different Captain Marvel (There've been at least half a dozen, if not more, superheroes named Captain Marvel that aren't related) had as his phrase the word "Split!" This would activate his power... the ability to split his body into pieces, even down to individual fingers. This was, apparently, necessary, but it doesn't make a lot of difference since for obvious reasons it wasn't a very long-lived comic.
215** Creator/MarvelComics Captain Marvel parodied this once. Rick once shouted "Shazam" while switching places with Genis and he didn't understand what was that supposed to mean.
216** Thunder Girl, ''ComicBook/BigBangComics''' Captain/Mary Marvel pastiche, had the word "Alakazam!" Her evil Nazi counterparts (who more closely resemble the rest of the Marvel family, with another Mary thrown in for good measure) have "Gotterdammerung!"
217* [[UsefulNotes/TheGoldenAgeOfComicBooks Golden Age]] hero [[http://www.hyperborea.org/flash/johnny.html Johnny Quick]] activated his abilities by reciting the formula "3X2(9YZ)4A". His daughter Jesse Quick did the same, until she lost her powers. It's not enough just to say the formula: you need to understand the four-dimensional construct it describes, and you also need a certain mental state and/or link to the Speed Force.
218** Towards the end of Johnny Quick's run (pun not intended), other speedsters attempted to point out to him that the formula was really pointless... his powers were simply an ability to tap into the Speed Force. This proved true when, in the process of his [[spoiler: HeroicSacrifice]] he started his formula several times, then finally simply thought "The hell with it" and ran at superspeed without using it.
219** Perhaps ironically, an earlier issue of Franchise/TheFlash had our hero Wally West spouting the equation out of desperation to be faster during a particularly large disaster. [[spoiler: Not only did he speed up, but time actually froze around him -- keeping the world in a frozen moment of time that only fellow speedster Max Mercury could reach for a few minutes before being dragged out again. Time resumed its natural flow when Wally was finally able to let go and allow time to resume.]] 'Pointless' indeed[[note]]this ''does'' still line up with how it's explained with Jesse and Johnny; with the Quicks, saying the phrase and believing it will work, [[YourMindMakesItReal they subconscious tap into the Speed Force and move as fast as they want to]]. Wally, in those situations, wanted to be faster and believed that the phrase would work, and since the Speed Force makes speedsters self-actualise, Wally ''became'' faster because he wanted to[[/note]].
220* Johnny Thunder commanded his magical (though literal-minded) genie through the mystical phrase "cei-u". In his early issues the running gag was that he wasn't aware of this, and the magic would happen at seemingly random times without him realizing that it was always after he has spoken the words "Say, you!" at whoever he was chasing. Needless to say, he wasn't portrayed as very bright.
221** And then, to cue the amnesia part, he got Alzheimer's. He got better. Those magical genies are tricky.
222** Due to a later {{retcon}}, both "cei-u" and "say you" were revealed as backwards misspellings of the genie's name: Yz. Turns out he was a fifth dimensional entity, like Mr. Mxyzptlk and Bat-Mite. LegacyCharacter Jakeem Thunder's genie is named Lkz, or as Jakeem pronounces it backwards, "So cool".
223* Parodied in ''[[ComicBook/TheDefenders Defenders: Indefensible]]'', when a shockingly calm Bruce Banner attempts to stimulate a change into the [[ComicBook/TheIncredibleHulk Hulk]], with such gems as "Hulk On!" and "Shazulk."
224* Also parodied some years before in a series in the Marvel humour comic ''ComicBook/NotBrandEchh'' entitled "Super-hero Daydreams". Each one-page strip had an ordinary person finding themselves in a situation, dangerous or mundane, where super-powers would be handy -- such as being on the subway when the conductor fainted or in a queue at a cafeteria when a queue-jumper barges in and grabs the last serving of a particular dessert -- or ''needed'', as in the case of the guy about to be beaten up by a gang. In each case, the daydreamer imagines saying "Sha-Marvey!" and being transformed into a super-hero and saving the day. Most such heroes are Marvel characters, though some are made-up Expys, ''e.g.'', "Wonderful Person".
225* ''ComicBook/{{Miracleman}}'': The early Captain Marvel knockoff Marvelman, better known now as Miracleman, used the transformation phrase "kimota" (spell it backwards). His sidekicks use the phrase "Miracleman". Creator/AlanMoore's ''Miracleman'' series used both the amnesia and trick power-down cliches.
226** His alter-ego, Mike Moran, spent years not realizing he was a superhero, but was nagged by the near-memory of the word he just couldn't remember. While at a crisis at a nuclear plant, he sees the word "ATOMIC" on a window; since he's looking at it from behind, he sees it as "[C]IMOTA" (with the "C" reversed), which is enough to trigger his memory.
227** The aliens who pioneered the technology have multiple bodies, and swap bodies by using power words. The mad scientist who plundered the alien technology to create Miracleman put in a few little tricks. For example, when Miracleman hears a particular magic word, "Abraxas", he transforms back into a human, and can't change for an hour.
228** Said mad scientist also experimented on a dog...who, being just a dog, obviously couldn't speak, but would still transform from normal dog to outright monster when ''hearing'' someone say its catchphrase, "Steppenwolf". Mike Moran, under the effect of the "Abraxas" shutdown, is about to be eaten alive by the dog-monster, until [[spoiler:he catches on: he shouts "Steppenwolf!" and turns it back into a puppy.]]
229* The magician ComicBook/{{Zatanna}} and her father Zatara speak their spells backwards. (Remember: words backwards, sentences forwards!) However, Zatanna has sometimes explained away the need to do this as being merely a focus exercise.
230* The first ComicBook/BlueBeetle would shout "Khaji da!" and thus cause his Scarab to activate his powers.
231** There's a reason for this: [[spoiler: "Khaji da!" is the Scarab's ''name'']], a point revealed in Blue Beetle #25 (of the most recent series).
232* General Glory, also from Franchise/TheDCU. He forgot his magic catch phrase after being mindwiped by the government. He finally tracked it down via the propaganda comics the government used to issue so they could deny his very existence. "You saw General Glory beating up a tank? Sure... stop reading so much, soldier."
233** A similar situation occurred with Creator/{{Wildstorm}} Captain Marvel {{Expy}} Maximum Man, whose alter ego, Kyle Trueblood developed Alzheimer's and afterwards spent every waking minute saying every word in every dictionary in every language he could find. [[spoiler: His former archenemy remembered it and kept it from him out of spite. Eventually there was an emergency, and he told Trueblood what]] it was: Hecatean.
234* [[UsefulNotes/TheGoldenAgeOfComicBooks Golden Age]] (now PublicDomain) superhero the Green Lama used as his transformation phrase the mantra "Om Mani Padme Hum". Since the Lama was supposed to be Buddhist this makes a sort of sense.
235** Fellow Buddhist-based hero Thundermind, of the Great Ten, used the same mantra. It means "All hail the jewel in the lotus," by the way.
236* Marvel heroine Go Go Tomago transforms into her powered form by saying her own superhero name.
237* ComicBook/HawkAndDove, from the DC Universe, would magically gain their superpowers and costumes by shouting out loud their super-hero names. This would only work if there was danger afoot, however.
238* Kid Eternity, from both ''ComicBook/{{Shazam}}'' and ''ComicBook/TeenTitans'', could say "Eternity" to summon a historical or mythological hero, who would then disappear after a certain amount of time. His archenemy, Master Man, could say "Stygia" to summon a historical or mythological villain, who would then disappear after a certain amount of time.
239* Issue #24 of ''Plop!'' contained a story called "The Bella Button Caper", in which the titular character was legislating to ban all comic books forever. In response, the "Great Comic Book Spirit" gave a twelve-year-old called "Comic Book" [=McFiend=] the power to turn into a different DC superhero by saying - what else - "Plop!". After he finally cornered a remorseful Bella, the spirit told her to say "DC", which turned her into a comic book.
240* The trope was parodied in ''ComicBook/Batgirl2009'' issue #23, where ComicBook/{{Batgirl}} confronts the Reapers, the (somewhat pathetic, although admittedly dangerous) villains she has faced for the majority of the tail-end of the series. When she finds herself outmatched by the numerically superior Reapers, she shouts '''''ComicBook/{{SHAZAM}}!''''' at the top of her lungs. The Reapers pause momentarily in confusion, and question one another on if Batgirl is magic or not, before half dozen of teen heroes [[BigDamnHeroes burst to the rescue]], having been waiting for the signal to come charging in. They proceed to [[CurbStompBattle effortlessly annihilate the Reapers]], [[CherryTapping some of whom do not even bother to look at the Reapers as they defeat them]].
241* ''Colt Noble and the Megalords'' is a parody of ''He-Man and the Masters of the Universe'', so naturally it comes complete with this. Prince Jaysen transforms into Colt Noble, Paladin of Power, by saying the "activation code" "Activation Code!" (shut up), and changes back by saying "Deactivate!" See, he was given this power by a weird robot intelligence and he didn't understand what was going on at first ("Choose your activation code." "Activation code?" "Now, choose your deactivation code." "urr, 'deactivate'?")
242** Also from writer Tim Seeley is Colt Noble's ''Mini-Comics Included'' stablemate ''Superbeasts'', where a nerdy kid named Marvin turns into Dracula Man by saying "Dracula On!" (or maybe just "Dracula") and turns back by saying "Alucard!" This is also a rare case of ''cross-racial'' transformation -- Melvin is black, but Dracula Man is white.
243* The Franchise/GreenLantern Corps have their famous oath, which serves as a battle cry and is also the password for recharging their rings:
244--->''In brightest day\
245In blackest night\
246No evil shall escape my sight\
247Let those who worship evil's might\
248Beware my power—Green lantern's light!''
249** Every other corps gets one too, except for Larfleeze (he, of course, [[{{Greed}} wants one]]). Sinestro's is notable for [[AwesomeEgo mentioning himself by name]] and inverting the first two lines of the Green one ("In blackest day, in brightest night"); the Indigo Tribe's oath is in the strange language of their homeworld, and mentions Abin Sur (Hal Jordan's predecessor) by name. Also, not every Green Lantern uses the same oath; it's explicitly stated that the precise words don't matter ... it's a matter of timing and focusing the mind, so whatever works for any given member to accomplish that is fine. For example...
250** Rot Lop Fan, a GL from a planet that was always in total darkness, whose natives had no concept of light or color, had a sound-centric oath that went, "In loudest din/In hush profound/My ears catch evil's slightest sound/Let those who worship evil's knell/Beware my power, the F-sharp bell!" As far as he knows, he is a member of the F-Sharp Bell Corps. Though his powers manifest in terms of sound waves rather than light, his powers are equivalent to that of any other GL.
251** In the Duck Dodgers parody/homage episode, Dodgers' attempt is "In blackest day or brightest night, [[AudienceMurmurs cantaloupe watermelon yadda yadda]], [[Franchise/{{Batman}} a superstitious and cowardly lot]], with liberty and justice for all!"
252* Creator/AlanMoore's ''ComicBook/{{Promethea}}'' is an unusual and creative example; in order to change into the form of Promethea, Sophie Bangs has to create a poem off the top of her head. One time, she rattled off a poem that transformed her into Promethea, while imbuing her mother, her best friend and a nurse with the identities of past incarnations of Promethea.
253* ''ComicBook/{{Darna}}'' is a Philippine example that first appeared around the same time as Captain Marvel.
254* ''ComicBook/{{Archie}}'': Archie and his pals had a spell where they were superheroes. Jughead summoned his super alter ego Captain Hero by this chant:
255-->''Teeny weeny magic beanie''\
256''Pointing towards the sky,''\
257''Give me valor, vigor, strength,''\
258''Form a super guy!''
259* Parodied in "The Secret Origin of Grooble Man" in ''Plop!'' #10. The title character discovers through exhaustive experimentation that saying the nonsense word "grooble" can give him super-strength for slightly more than a minute. Unfortunately for him, this happens to apply to ''everybody'' who says it. When every single other person in a bank that's being held up gets involved in an argument over which of them can be the "most super" he walks off to find a better way of becoming a superhero.
260* Parodied in ''ComicBook/FreaksSqueele'': Valkyrie says "Par le pouvoir de l'amour ancestral" when transforming. That is litterally the French dubs for "By the Power of Greyskull" except she replaced skull with love.
261* In ''ComicBook/{{Runaways}}'', Nico summons her Staff of One by cutting herself and saying, ''"When blood is shed, let the Staff of One emerge!"''
262* By shouting "Heart of Gold!", Tommy Preston becomes ComicBook/GoldenLad in the titular, now in the Public Domain, comic.
263* Parodied by ''ComicBook/TheBoys'' during a flashback in the ''Dear Becky'' epilogue miniseries. Their AlternateCompanyEquivalent of ComicBook/{{Shazam}} would use his adult form to [[RapeIsASpecialKindOfEvil rape people]], and the Boys' solution was to use The Female to lure him into a bathroom while in his default state and [[TongueTrauma cut out his tongue]], effectively [[DePower depowering him]].
264** Played straight by Jack From Jupiter, a ComicBook/MartianManhunter CaptainErsatz whose power was that he could temporarily become NighInvulnerable by shouting "Carpo".
265* The Amazing Three of ''ComicBook/{{Jackpot}}'' could transform into their superhero forms by saying "Rings of Zorr!".
266* ''ComicBook/{{Femforce}}'': Lauren Mason tranforms in the superheroine Yankee Girl by uttering the phrase "Karma Madre Tolon".
267* ''ComicBook/BlackHammer'': Golden Gail, an {{Expy}} of Shazam, used to be able to switch between her normal form and her superpowered child form by saying the magic word "Zafram". It hasn't worked since she and the other heroes became trapped on the farm, [[ShapeshifterModeLock leaving her stuck in the form of an unaging, superpowered child for the last ten years]].
268[[/folder]]
269
270[[folder:Fan Works]]
271* In ''Fanfic/ChildOfTheStorm'', [[spoiler: Carol]] gets one in chapter 76, during the Final Battle, when activating a RingOfPower that Doctor Strange gave her, implying that it was 'just' to give her a helping hand. In fact, it was Alan Scott's Green Lantern Ring. A spectacular CurbstompBattle ensues.
272-->''No matter your power, no matter your might,''\
273''I shatter the dark with the brightest light,''\
274''And I swear that before I am done,''\
275''Darkness will flee and demons will run!''
276** In the sequel's side-story, ''Unfinished Business'', she gets another when she reluctantly takes up the Ring again after the ArcVillain thought that she and it were dead and replaced. And they were... but they CameBackStrong.
277-->'''''In Brightest Day, in Blackest Night,'''''\
278'''''You overestimate your stolen might,'''''\
279'''''You broke my Lantern, tried to end my fight,'''''\
280'''''Now face the wrath of the Emerald Knight!'''''
281** In the same side-story, Doctor Strange, who has thus far appeared as a snarky SpiritAdvisor in the form of what he describes as a holocron, decides to take a direct hand in events. He does so with what he terms as some "constructive plagiarism" from [[{{ComicBook/Etrigan}} "an old friend"]] - given that [[spoiler: he's Taliesin, former physician and bard and secondary CourtMage of Camelot and Jason was a Knight of the Round Table]], they probably go back a very long way.
282-->''Gone, Gone, the Shade of Man''\
283''The Spirit has done all he can.''\
284''So banish the Spirit, bring on the change,''\
285''Now behold - the'' '''''true''''' ''Stephen Strange!''
286* In ''Fanfic/MegaManReawakened'', Megaman and Roll say a special phrase to transform into their battle modes.
287* In ''Sailor Moon: Legends of Lightstorm''. The phrase merely activates a Sailor Scout or Justice Champion's Transformation Assistance Generator, so saying it without one does nothing. Some champions who don't need Generators will say it anyway to psyche themselves up, but it is unnecessary. The titular Lightstorm says his own phrase ("Celestial Power Unleash") while trying to regain his powers, but it does nothing.
288* ''Fanfic/FriendshipIsMagicalGirls'': The girls all do this to change into their mahoushoujo forms. "Element of Harmony (Magic/Loyalty/Laughter/Generosity/Kindness/Honesty)!"
289* Being OriginalFlavor fanfics of ''Franchise/PowerRangers'', it comes with the territory in ''Fanfic/PowerRangersGPX'' and ''Fanfic/PowerRangersGuardiansOfGaia''. The former uses "[=GXP=], start it up!" while the latter chose "It's morphin' time! Guardians of Gaia, [=AWAKEN=]!"
290** ''Fanfic/PowerRangersOceania'': "Point Break!"
291** In ''Fanfic/PowerRangersMythos'', the Mythos Rangers all use the call "''Mythos Rangers, all for one''!" when morphing (even when divided due to the brainwashing), but Tommy also uses the 'traditional' "It's Morphin' Time!"
292* In the ''WesternAnimation/MiraculousLadybug'' fic ''Fanfic/HopToIt'', Jack/Rabbit has "Mimmi! Hop to it!" - when changing back, she says "All hopped out" - and Diego/Perro Negro has "Wrekk! Bare my teeth!"
293* Same as its source material ''WesternAnimation/MiraculousLadybug'', in "The Legend of Royal Blue and La Sylphide", Gabriel and Emilie say "Transform me!" to become Royal Blue and La Sylphide.
294* ''Fanfic/BrilliantLightsWillCeaseToBurn'', Izuku needs to recite a chant in order to transform the Sealing Staff into its usable form. He later manages to shorten it to the first sentence and later chapters gloss over it completely.
295-->''[original]'' Key that hides the power of the moon, show your true form before me. I, Deku, command you under our contract. Release!\
296''[shortened]'' Key that hides the hidden power of the moon, show your true form before me!
297* ''Fanfic/HereThereBeMonsters'':
298** Captain Marvel, Mary Marvel and Captain Marvel, Jr. gain FlyingBrick powers when they shout "Shazam!":
299--->Yeah," said Freddy. "But this is business, not pleasure. You coming?"\
300For answer, Mary said, "Shazam," in a quiet, ladylike voice.\
301Jives's knock on the door came about the time that the boom of localized thunder was heard through the door.
302** Similarly, Stanley "Stinky" Printwhistle and Timothy Karnes transform into humanoid monsters by shouting "Ibac!" and "Sabbac!", respectively.
303* This gets discussed in ''Fanfic/InfinityTrainSeekerOfCrocus''. After Specter and Easter learn that they can perform a FusionDance to create a figure called Harmonious Storm, Easter suggests that they try to find a certain phrase for them to utter. They decide to go with ''Iungo'' (the Latin word for "Unite") for the time being.
304* In the ''WesternAnimation/{{Encanto}}''/''Anime/PrettyCure'' {{crossover}} ''Fanfic/EnchantedMiraclePrettyCure'', the Madrigals are given the chant "Candlelight Transform! Destello!" to turn into their Cure forms.
305[[/folder]]
306
307[[folder:Films -- Live-Action]]
308* ''Film/GreenLantern2011'': Hal Jordan attempts to [[HowDoIShotWeb activate his ring for the first time]] by reciting various catch phrases, eventually progressing to "[[Franchise/ToyStory To infinity and beyond!]]" and, ultimately, "By the Power of Grayskull" itself.
309* ''Film/Shazam2019'': Lampshaded when Billy accidentally switches back to normal by saying "Shazam" for the first time after getting his powers. Freddy [[GenreSavvy immediately recognizes this]] as "verbally triggered body-manipulation properties".
310[[/folder]]
311
312[[folder:Literature]]
313* ''Literature/TheLatheOfHeaven'' has Doctor Haber use hypnosis so that George Orr will begin his "magic" dream state whenever Haber says "Antwerp".
314* ''Literature/TheDresdenFiles'': Harry Dresden casts his spells using [[DogLatin Latin... ish]] phrases. He justifies this in his narration by explaining that words in foreign, unfamiliar languages provide a sort of insulation from the raw power of a spell for a wizard's mind. One time in ''Fool Moon'' he cast a spell when he couldn't speak. The spell worked fine, but he was badly disoriented for some time after. The spell gets intertwined with the casting language, so it's important that it be a language the individual knows on an academic level, but not one they're fluent in. If the Wizard DID bind their mental triggers to a language they actual speak, they'd run the risk of CASTING INVOLUNTARILY whenever they spoke. Presumably if Harry ever worked on his Latin he would have to start casting spells with another, even more obscure language, like most wizards do.
315* In "Die Geschichte von Kalif Storch" ("The Story of the Caliph Stork") by Wilhelm Hauff, the hero and his friend use the magic word "Mutabor" to turn into the titular storks - and, due to laughing while transformed, promptly forget how to turn back. [[spoiler: They rediscover the magic word by spying on the bad guy bragging about how he tricked them.]]
316* In Creator/AnthonyBoucher's story "The Compleat Werewolf", the magic word "Absarka" transformed the main character out of his werewolf form. (There was another word to change him into wolf form, but it's just called "The Word" in the story, i.e. the author doesn't reveal it.) There were just two problems with this: (a) as a werewolf, he had to get somebody else to say the word for him and (b) when he changed back into a human, he was naked -- either that, or a helpless wolf inextricably entangled in a gray three-piece suit.
317* In Creator/BruceCoville's ''Literature/MagicShop'' book ''The Monster's Ring'', the main character had to recite an incantation in order to use the ring. One chant was required to transform into a monster, while another was required to change back.
318* In Zilpha Keatley Snyder's ''Black & Blue Magic'', the main character had to recite a flying-related verse while rubbing a certain magic oil into his shoulder blades in order to grow wings.
319* In ''Leonis'', an obscure French-Canadian fantasy novel set in {{Ancient Egypt}}, the hero had the power, given to him by the goddess Bastet, to transform into a white lion at will as long as he shouted the words ''Lion Child'' three times in a row.
320* [[TheChosenMany The Runed]] in ''A World of Wonder'' become masked vigilantes by saying their alter egos' name three times. They turn their caterpillar {{Mentor Mascot}}s into a weapon by saying, "X, to my hand!"
321* In Scott Meyer's ''[[Literature/Magic20 Off to Be the Wizard]]'', adding a new wizard to the shell involves said wizard saying a series of phrases in a bastardized version of [[UsefulNotes/EsperantoTheUniversalLanguage Esperanto]]: "Supren supren. Malsupren suben. Maldekstra dekstra maldekstra dekstra[[note]]The original phrasing was "Lasis dekstra lasis dekstra", but "lasis" means "left" only as a past form of "leave". "Left" as a direction is "maldekstra" (literally means "the opposite of right"). Later editions have corrected this error.[[/note]]. Bee aye komenco." This translates, roughly, to "Up up. Down down. Left right left right. B A Start." Yep, that's the KonamiCode. Also, activating spells (i.e. macros) involves gestures and commands (usually, in Esperanto). Martin's salutation during his "graduation" dinner is activated by saying "EH NEEEK CHOCK!" (a ShoutOut to Apache Chief from ''WesternAnimation/{{Superfriends}}''), which involves Martin growing into a giant composed of flying boxes. Later, he changes the activation phrase to a simpler "Groovy". In a later book, he creates a teleportation macro tied to a small bag that he throws to wherever he wants to appear. The macro is triggered by Martin saying "[[ComicBook/XMen Bamf!]]", with the sound and visual effects being copied from Nightcrawler.
322* ''Literature/PrincessesOfThePizzaParlor'': "El Kabong" activates the hidden property of Flora's magical lute, turning it from a musical instrument into a weapon.
323[[/folder]]
324
325[[folder:Live-Action TV]]
326* ''Series/CaptainPowerAndTheSoldiersOfTheFuture'': Members of the Future Force transformed into armored form by calling, "Power on!"
327* ''[[Series/TheSecretsOfIsis Isis]]'' transformed from her mortal self by exposing a magic amulet to th light and saying "Oh mighty Isis!"
328* Series/ChoujinkiMetalder has “Ikaru!” (Anger).
329* Every ''Franchise/PowerRangers'' series. Ever.
330** Although in ''Operation Overdrive'' there were double-figure instant morphs. Still needed words for everything else, but when there was emotion involved, woohoo baby, they went for the silent approach. Similarly, ''Power Rangers in Space'' ''completely skipped'' the morphing sequence and the catchphrase in their SeriesFauxnale.
331** They weren't afraid to spoof it from time to time. Even as far back as the first season, whenever [[TheSmartGuy Billy]] did the call, he would often say it in technobabble, i.e. "It's time for molecular transmutation!"
332** It is not entirely clear in which cases the phrase is ByThePowerOfGrayskull, and in which it is an {{Invocation}}. For the original rangers, saying the name of their respective animal was required (Zordon tells them to summon their powers thus), and the now-famous prelude, "It's morphing time!" was absent in the very first morph (Zordon is the first to use the phrase in the second episode). With every team since (except ''Zeo''), it was the team call, not the individual call, that triggered the morph. ''Time Force'' is a strange case: the Quantum Ranger's morpher was voice-activated, and this is ''explicitly different'' from the way the Time Force morphers worked. Doesn't stop them from saying "Time for Time Force!" to morph.
333*** ''RPM'' justifies the catchphrase as a voice lock for the morphers.
334*** Other series have it weird, for example those Rangers (like ''Space'' and ''Lightspeed Rescue'') whose morpher has a password keypad and is used as such, still have team call (and intricate hand gestures before typing their codes).
335** And just for fun, let's list them all in order!
336*** "It's Morphin' Time!" (''Series/MightyMorphinPowerRangers'' and ''Series/PowerRangersZeo''. Then followed with their original dinosaur/animal symbol (for ''Mighty Morphin'' Season 1 to 2) or '(insert color here) Ranger Power' (for Season 3) or Ranger designation (for ''Zeo'')). [[note]]Tommy's calls during ''Mighty Morphin'' invoked his animals (Dragon and White Tiger for Green Ranger and White Ranger, respectively), but for some reason, they were rendered along with the "-Zord" suffix, leading to "Dragon'''zord'''!" and "Tiger'''zord'''!"[[/note]]
337*** "Shift Into [[Series/PowerRangersTurbo Turbo!]]"[[note]]Unknown[[/note]]
338*** At first the Turbo Rangers did use individual calls like Mighty Morphin and Zeo. It was in the form of "Zord Name" TURBO POWER!!. This was abandoned after most of the team was PutOnABus and the replacements only did the team call.
339*** "[[Series/PowerRangersInSpace Let's Rocket!]]"[[note]]Fun[[/note]]
340*** "Go! [[Series/PowerRangersLostGalaxy Galactic]]!" and [[SixthRanger "Magna Power!"]][[note]]Unknown[[/note]]
341*** "[[Series/PowerRangersLightspeedRescue Lightspeed! Rescue!]]" and "Titanium Power!"[[note]]Unknown, likely Fun[[/note]]
342*** "Time for…[[Series/PowerRangersTimeForce Time Force]]!" and "Quantum Power!"[[note]]Fun and Activation Phrase[[/note]]
343*** "[[Series/PowerRangersWildForce Wild Access]]!"[[note]]Likely Activation Phrase[[/note]]
344*** "[[Series/PowerRangersNinjaStorm Ninja/Thunder/Samurai Storm]]! Ranger Form![[note]]Activation Phrase[[/note]]
345*** "[[Series/PowerRangersDinoThunder Dino Thunder]]! Power up! Ha!" and "White Ranger! Dino Power!"[[note]]Activation Phrase[[/note]]
346*** "[[Series/PowerRangersSPD SPD]]! Emergency!"[[note]]Activation Phrase[[/note]]
347*** "Magical Source! [[Series/PowerRangersMysticForce Mystic Force]]!" and "[[MidSeasonUpgrade Legendary Source! Mystic Force!]]"[[note]]Likely Fun[[/note]]
348*** "[[Series/PowerRangersOperationOverdrive Overdrive]]! Accelerate!"[[note]]Fun[[/note]]
349*** "[[Series/PowerRangersJungleFury Jungle Beast]]! Spirit Unleashed!"[[note]]Activation Phrase[[/note]]
350*** "[[Series/PowerRangersRPM RPM]]! Get In Gear!"[[note]]Activation Phrase[[/note]]
351*** "Go Go [[Series/PowerRangersSamurai Samurai]]!" and "Gold Power!"[[note]]Unknown[[/note]]
352*** "Go Go [[Series/PowerRangersMegaforce Megaforce]]!" [[note]]Unknown[[/note]]
353*** "[[Series/PowerRangersSuperMegaforce Super Mega]] Mode!" [[note]]Unknown[[/note]]
354*** "[[Series/PowerRangersDinoCharge Unleash the Power!]]" [[note]]''Dino Charge'' actually has a ''lot'' of stuff said when morphing, likely setting a ''record'' not just for ''Power Rangers'' but for all of {{Toku}}. Whoever leads the morph (not always Red this time!) says "It's morphin' time!" when holding out a Dino Charger. Everyone activates the Chargers, the one who led the morph saying "Dino Charger, ready!" with the others joining in on the "Ready!" It's placed in the gun, and then the chamber is spun while saying "Energize!" Upon firing, the rangers shout "Unleash the power!" Which, if any, is necessary is unknown, but "Unleash the power!" gets the nod because it's what said when actually ''firing.'' The first morph, though, was accidentally initiated when the guns were fired after the chamber was given an extended spin, suggesting that like with ''Overdrive,'' it's ''all'' RuleOfCool and not a password or something. And similar to MMPR, since "It's morphin' time" isn't necessary, we get variations on it. The prince who finally managed to make an energem work for him after trying for a long time and kind of hadn't worked out the AndThenWhat part asked the others, "Is it morphing time?" before joining in. Later, Ivan, an ancient knight brought into the present day, initiates his first team morph with a cry of '''Tis morphin time!'' [[/note]]
355*** "[[Series/PowerRangersNinjaSteel Ninja Spin!]]" [[note]]"Ninja Spin" is announced when activating any Ninja Power Star, including the ones for morphing. Continuing a trend started by ''Dino Charge'', when the Rangers morph as a team, they call out "It's morphin' time!" ahead of the activation. This will continue for ''Beast Morphers'', ''Dino Fury'', and ''Cosmic Fury''.[[/note]]
356*** "Activate [[Series/PowerRangersBeastMorphers beast power]]! Unleash the beast!"[[note]]Said right before and immediately after morphing, respectively. The former is likely an activation phrase. Again, they commonly start the sequence with "It's morphin' time!" when morphing as a group.[[/note]]
357*** "[[Series/PowerRangersDinoFury Dino Fury]] Key activate! Link to Morphin' Grid!"[[note]]Unknown. Once again, "It's morphin' time!" is commonly said before a team morph.[[/note]]
358*** "[[Series/PowerRangersCosmicFury Cosmic Orb!]] Link to Morphin' Grid!"[[note]]Carried over from ''Dino Fury'', along with "It's morphin' time!" ahead of a collective morph.[[/note]]
359* ''Series/VRTroopers'': used the phrase "Trooper Transform! We! Are! VR!" to initiate their transformations. It's the "Trooper Transform" that's actually needed for the change.
360** Their foe, Karl Ziktor/Grimlord, did this as well, straddling the line between this trope and {{Invocation}}: "Forces of darkness, empower me! Take me back to my Virtual Reality!" We got to see the first time he ever did it in a {{Flashback}}, too: yes, he did properly omit the word "back."
361* ''Series/{{Beetleborgs}}'': "Beetle-Bonders! Beetle-Blast!" (Cue ThemeMusicPowerUp.). "Back-Blast!" reverted them to human.
362** The Metallix season had: "Data-Bonders! Input card! Beetle-Blast!" for their Beetleborg forms and "Bug out!" and "Bug-back" to go to and from their bug forms. "Input card" is said when loading any data card into any device, though. Most notably, the guns had a variety of functions depending on which card was used. Yes, the tradition of having a series of collectible trinkets that activate everything including the morphers, adopted by Power Rangers in RPM, the seventeenth season, is OlderThanTheyThink.
363* ''Series/TheMysticKnightsOfTirNaNog'': "Fire within me!" "Earth beneath me!" "Air above me!" "Water around me!" "Forest before me!"
364** Rohan, TheHero, had Battle Fury Armour, which he activated by shouting... go on, guess. [[spoiler:Battle Fury!]]
365* ''Series/SuperhumanSamuraiSyberSquad'' had "Let's Samurize, Guys!" (for Sam, TheHero), "Let's kick some Giga-butt!" (for Tanker, TheBigGuy), "Pump up the Power!" (for Sydney, [[TheSmartGuy The Smart Girl]]), and a random non sequitur (for Amp, the PluckyComicRelief) that essentially lampshaded the whole pointlessness of the henshin phrases (at least, until he was replaced: Lucky London, the second comic-relief guy, just said "[[SurferDude Surf's up!]] ")
366** In the episode where everyone's personalities changed, Tanker and Sydney actually switched phrases.
367* Franchise/{{Kamen Rider}}s traditionally use "Henshin!", simply meaning "Transform," though Showa-era Riders would occasionally use variants, such as Series/KamenRiderStronger's "Henshin Stronger".
368** The two ''Kamen Rider'' productions to completely avoid this trope are the {{deconstruction}} film ''Film/ShinKamenRiderPrologue'' (whose protagonist bore more similarity to the [[ComicBook/TheIncredibleHulk Hulk]] than a typical Rider), and ''Series/KamenRiderHibiki'' (except for some goof-ups slipping by ''Series/KamenRiderDecade'''s endgame).
369** In the scheme of things, all Riders saying "Henshin!" started fairly late in the Showa era. From the top:
370*** In the original series, Takeshi Hongo simply exposed the [[TransformationTrinket Typhoon belt]] to air pressure by revealing it when jumping or riding his CoolBike in order to transform into Kamen Rider #1 (or, at the time, just "Kamen Rider" since there weren't others to need to be distinguished from.) At first.
371*** When the actor's injury caused his temporary replacement by Hayato Ichimonji, whose belt was the same, with one difference: it had a cover. "Henshin!" was the command to open it, and he'd flip into the air to generate air pressure like his predecessor, transforming into Kamen Rider #2.
372*** When Hongo returned permanently, it was with the all the transforming ceremony that Ichimonji had brought to the franchise. As he makes the now-iconic transformation pose, he would declare "Rider Henshin!" The jumping/flipping into the air is still necessary, though, and will continue to be done by Riders for whom it ''isn't.''
373*** ''Series/KamenRiderV3'' said "Henshin! V3!"
374*** ''Series/KamenRiderX'' said "Set up!" instead of "Henshin!" for most of his series, and switched to "Dai Henshin!" (''Great'' Transformation) towards the end. His most recent ReunionShow appearance has him going back to the old call.
375*** ''Series/KamenRiderAmazon'' is another aversion, instead shouting his name; "'''[[PunctuatedForEmphasis AAAAAAAA-MAAAAAAAAA-ZOOOOONNNNNN!!!]]'''"
376*** With ''Series/KamenRiderStronger,'' it was "Henshin! Stronger!"
377*** Finally, ''Series/KamenRiderSkyrider'' came after a hiatus and was intended as a ContinuityReboot, and originally, the show and its protagonist were known only as "Kamen Rider." For the first time since Hayato Ichimonji, the call was simply "Henshin!" In both cases it's because it's not like there were other Riders to need to be distinct from. It came back into continuity in a ''big'' way by becoming a ReunionShow, with ''every'' one of his predecessors making ''multiple'' appearances, but just saying "Henshin" stuck, and was used by all of his successors to this day, with the exception of ''Film/ShinKamenRiderPrologue'', ''Film/KamenRiderTheFirst,'' and ''Film/KamenRiderTheNext,'' which were all DarkerAndEdgier films with no room for [[TransformationIsAFreeAction cute phrases and elaborate poses that monsters are polite enough to rarely interrupt.]] All transformations in those films are wordless.
378*** The first Rider since 1975's Stronger to have a phrase other than simply "Henshin" is Mach, the secondary rider of 2015's ''Series/KamenRiderDrive''. Having spent a lot of time abroad, his call is "[[GratuitousEnglish Let's Henshin!]]"
379** Shows beginning with ''Series/KamenRiderBuild'' have introduced aggressor suits which are Rider-like but not considered actual Riders, which are distinguished in part by each having their own unique phrase instead of the standard "Henshin":
380*** ''Series/KamenRiderBuild'': Transteam Gun users call "Jouketsu"[[note]]roughly "Mistify"[[/note]], while Nebula Steam Gun users call "Jundou"[[note]]roughly "Lubricate"[[/note]], although in TheMovie the users instead call the name of the form they're about to assume.
381*** ''Series/KamenRiderZeroOne'': [=RaidRiser=] users call "Jissou"[[note]]roughly "Boot Up"[[/note]].
382*** ''Series/KamenRiderGotchard'': Valvarad calls "Tekkou"[[note]]roughly "Ironize"[[/note]].
383** The Henshin belts for Heisei era Riders sometimes contribute their own phrases to accompany this (default phrase only, or we'll be here ''all day'' as the number of forms each rider gets increases. However, each form ''does'' typically get its own announcement.):
384*** ''Series/KamenRider555'': "Standing by... Complete."
385*** ''Series/KamenRiderBlade'': "Turn Up/Open Up/ Change"
386*** ''Series/KamenRiderKabuto'': "Henshin!"/"Cast off! Change (Whatever insect the Rider is)!"/"Hyper Cast Off! Change Hyper Beetle!"
387*** ''Series/KamenRiderDenO'': "Sword Form"/"Rod Form"/"Axe Form"/"Gun Form"/"Climax Form"/"Liner Form"
388*** ''Series/KamenRiderKiva'': "Gabu!"
389*** ''Series/KamenRiderDecade'': "Kamen Ride... Decade!"
390*** ''Series/KamenRiderDouble'': "Cyclone! Joker! Cyclone Joker!"
391*** ''Series/KamenRiderOOO'': "Taka! Tora! Batta! Ta-To-Ba, Tatoba TATOBA!" (Just about all of the forms get their own Jingle)
392*** ''Series/KamenRiderFourze'': "Three... Two... One..."
393*** ''Series/KamenRiderWizard'': "Shabadoobie Touch Henshin!" *repeats until he actually touches his transformation ring to the Wizard Driver. When he does...:* "Flame, please! Hi! Hi! HI HI HI!"[[note]]Pronounced "hee" and also meaning flame.[[/note]]
394*** ''Series/KamenRiderGaim'': "Lock on!" "Soiya! Orange Arms! Hanamichi[[note]]Flower Path[[/note]] On Stage!"
395*** ''Gaim'' had a lot of fun with it. After "[fruitname] Arms!" and a musical cue would come a catchphrase, different for each form of each rider, some in or containing GratuitousEnglish, some in song, etc. We also get an in-universe explanation for the talking Drivers for once: the [[MadScientist guy]] who made them was having fun, and put it in because it was ''cool.'' The higher-ups in the MegaCorp that made them for their mysterious true purpose didn't have their own Drivers say a catchphrase - that is, except for the [[PsychopathicManchild inventor]] of the Rider gear himself.
396*** ''Series/KamenRiderDrive'': "Start your engine!" "Drive: Type Speed!" [[note]] Or Type Wild, Type Technic, etc. [[/note]].
397*** ''Series/KamenRiderGhost'': Ghost and Specter have common part "Eyyye! Bachirimina!" *repeat until Eyecon is activated* followed by specific part for each: "Kaigan: Ore! Let's Go! Kakugo! G-g-g-Ghost! Go! Go! Go! Go!", "Kaigan: Specter! Ready Go! Kakugo! Doki Doki Ghost!". Necrom has a his own: "Yes, sir." *stand-by music until Eyecon is activated* "Tengan! Necrom! Mega Ulord! Crush The Invader!"
398*** ''Series/KamenRiderExAid'': "Gashatto[[note]] Combination of onomatopoeia for inserting a game cartridge and japanese word for cartridge.[[/note]]! Let's Game! Meccha Game[[note]]Good game[[/note]]! Muccha Game[[note]]Great game[[/note]]! What's your name?! I'm a Kamen Rider!"/"Gacchan! Level up! Mighty Jump! Mighty Kick! Mighty Mighty Action! X!!"[[note]]The level-up sound changes depending on the Rider Gashat used.[[/note]]/"A Gaccha! Buttobase totsugeki! Gekitotsu Punch! Gekitotsu Robots!"
399*** ''Series/KamenRiderBuild'': "Rabbit! Tank! Best Match! Are you ready?! Hagane no Moonsault! [=RabbitTank=]! YEAH!" for Build, "Wake Up Burning! Get Cross-Z Dragon! YEAH!" for Cross-Z.
400*** ''Series/KamenRiderZiO'': "Rider Time! Kamen Rider~! Zi-O!"
401*** Zi-O's final form combines all the Heisei belt calls (and sound effects for the non-speaking ones) into one long sequence, then the Riders' names.
402----> Advent, Complete, Turn Up, *ding*, Change: Beetle, Sword Form, Wake Up, Kamen Ride, Cyclone/Joker, Taka Tora Batta, 3 2 1, Shabadoobie Touch Henshin, Soiya, Drive, Kaigan, Level Up, Best Match, Grand Time! [music starts up, Zi-O's usual equipment voice sings the Riders' names] Kuuga, Agito, Ryuki, Faiz, Blade! Hibiki, Kabuto, Den-O, Kiva, Decade! W, OOO, Fourze! Wizard, Gaim, Drive! Ghost! Ex-Aid! Build! Rejoice! Kamen Rider Grand Zi-O! (Needless to say, NO, we do NOT get the whole thing or anywhere near it every single time he transforms. But the first time he got to wield the power of all main riders at once, they made sure the moment was sufficiently... grand.)
403*** The above example was parodied for Geiz's true final form, but with secondary Riders, and it was... [[Recap/KamenRiderZiONEXTTIMEGeizMajesty majestic]].
404---->Majesty Time! [music starts up, Geiz's usual equipment voice sings the secondary Riders' names] G3, Knight, Kaixa, Garren, Ibuki, Gatack! Zeronos, Ixa, Diend, Accel! Birth, Meteor, Beast, Baron! Mach, Specter, Brave! Cross-Z! Kamen Rider Geiz Majesty!
405** ''Series/KamenRiderZeroOne'': "Jump! Authorise! Progrise! To-bia ga rise! Rising Hopper! A jump to the sky turns to a Rider Kick." for Aruto.
406*** "Bullet! Authorise! KAMEN. RIDER. KAMEN. RIDER. KAMEN. RIDER. (repeated ad infinitum until transformation is triggered) *gunshot* [=ShotRise!=] Shooting Wolf! The elevation increases as the bullet is fired." for Fuwa.
407*** "Inferno Wing! [=BurnRise=]!" KAMEN. RIDER. KAMEN. RIDER. KAMEN. RIDER. (repeated ad infinitum until transformation is triggered) *slash* [=SlashRise!=] Burning Falcon! The strongest wings bearing the fire of hell." for [[spoiler:a rebuilt]] Jin.
408*** ItMakesSenseInContext, as each part of the transformation is accompanied by a phrase. You plug data cards into the Drivers to transform, so activating the card gets you its name, based on its ability - "Jump" for Aruto's default form Rising Hopper, "Bullet" for Fuwa's Shooting Wolf, and "Dash" for Yaiba's Rushing Cheetah, though they all get more forms. Scanning the card gets "Authorize," and then it's inserted and activated (followed by the "KAMEN. RIDER." chant for Vulcan and Valkyrie), and we hear "Progrise" for Zero-One or "Shotrise" for one of the others, followed by the form's name and GratuitousEnglish catchphrase as the transformation takes place. The phrase can have good English (Try to outrun this demon to get left in the dust!) or... not (The Rider Kick increases the power by adding to brightness!).
409** ''Series/KamenRiderSaber'': "Rekka Battou! Brave Dragon~! Rekka Issatsu! Yuki no Ryu to Kaenken Rekka ga Majiwaru Toki Shinku no Tsurugi ga Aku wo Tsuranuku!" for Touma.
410*** "Nagare Battou! Lion Senki~! Nagare Issatsu! Hyakuju no Ou to Suiseiken Nagare ga Majiwaru Toki Konpeki no Tsurugi ga Kiba wo Muku!" for Rintaro.
411*** "Ikazuchi Battou! Lamp do Alangina~! Ikazuchi Issatsu! Lamp no Sei to Raimeiken Ikazuchi ga Majiwaru Toki Inazuma Tsurugi ga Hikari Kagayaku!" for Kento.
412*** "Ittou Ryoudan! Buttagire! Dogo-Dogo-Dogouken Gekido! Gekido Juuhan! Zettai Soukou no Taiken ga Hokuhou Yori Ooinaru Ichigeki wo Tatakikomu!" for Ryo.
413*** "Soutou Bundan! Ichi no Te: Shuriken! Ni no Te: Nitouryuu! Fuusouken Hayate! Hayate no Maki! Kouka Fuuton no Souken ga Shinsoku wo Ninjutsu de Teki wo Utsu!" for Ren.
414*** "Juuken Gekidan! Juu de Go! Go! Ina! Ken de Ikuzo! (Sword Board Mode)/Ken de Ikuze! No! No! Juu de Go! Go! Bang Bang! (Gun Play Mode) Onjuuken Suzune! Suzune Gakushou! Amai Miwaku no Juuken ga Okashi no Rhythm de Beat wo Kirikizamu!" for Tetsuo.
415*** "Battou! Eternal Phoenix! Kyomu! Shikkoku no Tsurugi ga Mu ni Kisu!" for Bahato [[spoiler:and later, Desast]].
416*** "Ankokuken Kurayami! Get Go Under Conquer Than Get Keen! Jaaku Dragon! Kurayami Honyaku! Hikari wo Ubaishi Shikkoku no Ken ga Reikoku Mujou ni Ankoku Ryuu wo Shihai Suru!" for Calibur.
417*** "Saikou Hakkou! Who is the Shining Sword? Saikou Issho! Kingin no Chikara wo Eta Kagayaku Ken! Saikou!" for Yuri.
418*** "Noroshi Kaisen! Flying! Smog! Sting! Steam! Konchuu-chuu! Daihyakka! Tayutau Kissaki!" for Reika.
419*** "Kaiji Gyakukai! Toki wa! Toki wa! Toki wa-Toki wa-Toki wa-Toki wa Ware Nari! Ocean History! Ocean Basshaan! BASSHAAN!" for Ryoga.
420*** "Open the Omnibus! Force of the God! Kamen Rider Solomon! Fear is Coming Soon!" for Master Logos[[spoiler:/Isaac]].
421*** "Open the Grimoire! The End of the Story! Kamen Rider Storious!" for Storious.
422** ''Series/KamenRiderRevice'': "Buddy Up! Ohin! Shonin! Rolling! Going! Kamen Rider~! Revi! Vice! Revice!" for Ikki and Vice.
423*** "Versus Up! Madness! Hopeless! Darkness! Bat! Kamen Rider Evil! YAHAHA!" for Kagero.
424*** "Versus Up! Precious! Trust Us! Justice! Bat! Kamen Rider Live!" for Daiji.
425*** "Liberal Up! Ah~! Going My Way~! Kamen Rider Jea-Jea-Jea-Jeanne!" for Sakura.
426** ''Series/KamenRiderGeats'': "Get ready for Boost and Magnum! Ready? Fight!"
427** ''Series/KamenRiderGotchard'': "[=Hopper1=]! Steamliner! Gotchanko! [=SteamHopper=]!"
428** The English versions gave us--
429*** ''Series/MaskedRider'': "Ecto-Phase Activate!"
430*** ''Series/KamenRiderDragonKnight'': "Kamen Rider!"
431** In the Philippines, the first ''Kamen Rider'' to air there was ''Series/KamenRiderBlack'' and the dub use "Rider Change!" Later shows that were brought in (starting from ''Series/KamenRiderRyuki'' up to ''Series/KamenRiderHibiki'', and then back to ''Series/KamenRiderOOO'') kept "Rider Change!" Yes, even ''Hibiki'', the show that lacked a transformation call!
432* ''Series/MadanSenkiRyukendo'' has the protagonists shout out the name of their EmpathicWeapon to turn them from a portable form into full-sized weapons. Since this ''is'' Ryukendo, it was {{Lampshaded}} in one episode where Kenji is in a large, echoey cave with some civilians a little way down another passage and a SecretIdentity to maintain. He tries to whisper the name and his weapon retorts, "Can't hear you."
433* The ''Series/ChouSeiShinSeries'' series used ''"Souchaku!"'' ("Equip!") as their standard transformation phrase. ''Chou Sei Kantai Sazer X'', in keeping with their XtremeKoolLetterz, would upgrade this to ''"X Souchaku!"''
434** ''Series/TomicaHeroRescueForce'', which is actually a SpiritualSuccessor to ''Series/MadanSenkiRyukendo'', used ''"Chakusou!"'' This is the exact same word as "souchaku".
435* In ''Series/CutieHoneyTheLive'', Honey transforms by touching two fingers to a little heart charm on her neck and calling "Honey Flash!". Her transformation is a naked/sparkle scene a la ''Manga/SailorMoon'', but the catch is that the people around her can ''see'' her naked and sparkling. This goes for all animated incarnations too; she's a more tech-based MagicalGirl-like character; her transformation is caused by a device in her body that disassembles things on an atomic level and reassembles them, similar to the replicators in ''Franchise/StarTrek''. In the seconds that her clothes are temporarily ''vapor,'' she is very much naked in the real world and every character can see it all (camera angles mean you see enough to make it {{Fanservice}} instead of an outright X-rated affair.) When it comes to how she feels about this, it depends on the portrayal: the early semi-ruthless, rebellious, and pragmatic GuileHero typically couldn't care less if you saw her butt for five seconds, and if you were a male opponent, getting DistractedByTheSexy would prove ''painful.'' However, Creator/GoNagai couldn't resist putting in the odd AccidentalPervert moment with ButtMonkey detective Seiji Hayami. The more recent portrayal, including that seen in the live action version, is a FunPersonified GenkiGirl GeniusDitz who can [[MouthfulOfPi calculate Pi to the zillionth digit]] but is like a child personality-wise, which makes her hilarious, but makes the darker moments truly tragic because of who they're happening to - you ''will'' cry. ''She'' doesn't even seem to ''notice'' that people react quite differently to her when she's without clothes than when she's in them.
436* ''Series/SpaceSheriffGavan'': All he needs to say is Jouchaku. [[note]]Electroplate.[[/note]]
437* ''Franchise/SuperSentai,'' the show ''Power Rangers'' get their basic concept from. For most of the earlier series that used it, the transformation call was simply the name of the team or form, but later series started to switch it up a bit. Most of these phrases are also used along with some action done with the TransformationTrinket.[[note]]If you're wondering where ''Series/JAKQDengekitai'' is on the list, it's 'cause they don't have a phrase. Instead of hauling out their TransformationTrinket and shouting something catchy, changing was accomplished by entering a booth called a "strengthening capsule" to power up. There was a set at HQ and a set on their plane-fortress. You were in trouble if the MonsterOfTheWeek attacked and you were just out walking around town![[/note]]
438** "Go!" (''Series/HimitsuSentaiGoranger'')
439** "Fever!" (''Series/BattleFeverJ'')
440** "Denzi Spark!" (''Series/DenshiSentaiDenziman'')
441** "Vul Eagle!" "Vul Shark!" "Vul Panther!" (''Series/TaiyouSentaiSunVulcan.'' There wasn't a team call, just the individual ones. If all were together, we'd just have Red saying "Vul Eagle!" and then all would be transformed when the stock footage ended.)
442** "Goggle (color)!" or just ''[[Series/DaiSentaiGoggleFive Goggle Five]]!''
443** "Dyna (color)!" or just "[[Series/KagakuSentaiDynaman Dynaman]]!" (the gag dub had different calls entirely)
444** "[[Series/ChoudenshiBioman Bioman]]!" or "(color)(number)!"
445** "Let's Change!" (''Series/DengekiSentaiChangeman.'' Or, alternatively, "Change [animal]!" if just one is changing, or if they're feeling particularly dramatic. However, sometimes, the "Let's Change" is omitted.)
446** "Prism Flash!" (''Series/ChoushinseiFlashman'')
447** "Aura Mask!" (''Series/HikariSentaiMaskman'')
448** "[[Series/ChoujuuSentaiLiveman Liveman]]!" (though earlier on they said their designations)
449** "[[Series/KousokuSentaiTurboranger Turboranger]]!" (or alternately their titles, like Red Turbo)
450** "Five (color)!" or "[[Series/ChikyuuSentaiFiveman Fiveman]]!"
451** "Cross Changer!" (''Series/ChoujinSentaiJetman'')
452** "Dino Buckler!" (''Series/KyoryuSentaiZyuranger'')
453** "Kiryoku Tenshin![[note]]Ki Power Form Change[[/note]] Aura/Kiba Changer!" (''Series/GoseiSentaiDairanger'')
454** "Super Henkei! [[note]]Super Change! Interestingly, "henkei" is usually used for a one-robot transformation like Sixth Ranger machines usually have; it's rare to hear it used for a ''person'''s transformation.[[/note]] Doron Changer!" (''Series/NinjaSentaiKakuranger'')
455** "Chouriki Henshin!" [[note]]Super Power Transformation![[/note]] (''Series/ChourikiSentaiOhranger'')
456** "Gekisou! [[note]]Reckless Dash![[/note]] Accel Changer!" (''Series/GekisouSentaiCarranger'')
457** "Install! [[Series/DenjiSentaiMegaranger Megaranger!]]"/"Keitaizer! Install!" [[note]]Keitai meaning cell phone; his Keitaizer is a phone-based changer unlike the others' wrist-worn Digitizers.[[/note]]
458** "Ginga Tensei!"/"Kishi Tensei!" (''Series/SeijuuSentaiGingaman'') [[note]]Amusingly, the latter phrase belongs to the SixthRanger who transforms by raising his sword in the air a la ''He-Man''.[[/note]]
459** "Chakusou!" [[note]]"Equip!" Yes, it does mean the same thing as "Souchaku," also translated as "equip."[[/note]] (''Series/KyukyuSentaiGoGoV'')
460** "Chrono Changer!"/"Time Fire!" (''Series/MiraiSentaiTimeranger'')
461** "Gao Access!" [[note]]Gao = growl, roar, etc.[[/note]] (''Series/HyakujuuSentaiGaoranger'')
462** "Ninpuu / Jinrai / Tenkuu! Shinobi Change!" (''Series/NinpuuSentaiHurricaneger'')
463** "Bakuryuu Change! HA!" (''Series/BakuryuuSentaiAbaranger.'' Mikoto, on the other hand, doesn't do the last "HA!" or dramatically shout it out.)
464** "Emergency: [[Series/TokusouSentaiDekaranger Dekaranger]]!" for the core five. Other Rangers got to personalise it: "Emergency: Dekabreak / Dekamaster", etc.
465** "Heavenly Saints, grant us power! Mahou Henshin! Maagi Magi Magiiro!" / "Tenku Henshin! Goolu Golu Goldiiro!" (''Series/MahouSentaiMagiranger'')
466** "[[Series/GoGoSentaiBoukenger Boukenger]]! Start up!" / "Go Go Changer! Start up!"
467** "Boil!/Echo!/Sharpen! Power/Cry/Blade of the Beast! Beast on!" (''Series/JukenSentaiGekiranger.'' PowerTrio gets the first, violet gets the second, white gets the third.)
468** "Change soul, set! Let's Go On!" (''Series/EngineSentaiGoOnger'')
469** ''Series/SamuraiSentaiShinkenger'': "Ippitsu Soujou!"[[labelnote:*]]"Imperial Report!"[[/labelnote]] / "Ikkan Kenjou!"[[labelnote:*]]"Consistent Presentation!", but written in different kanji it can also mean "Presenting 1000 coins!"[[/labelnote]]
470** ''Series/TensouSentaiGoseiger'': "Change Card, Tensou!" ("Tensou" is used when activating any Gosei Card power, not just the transformation into Goseiger.)
471** ''Series/KaizokuSentaiGokaiger'': "Gokai Change!"
472** ''Series/TokumeiSentaiGobusters'': "Let's Morphin'." (Unique in that the phrase was only used to ''finish'' the transformation. Their devices were the one to get things rolling by declaring "It's morphin' time!"; by the time the Go-Busters say anything, the only thing left to do was form their helmet's visors.)
473** ''Series/HikoninSentaiAkibaranger'': "Juumousou!" [[note]]"Grand Delusion!" They're sentai fanboys/girls who ''want'' their series to become official, and their battles are all simulated. Well, until they aren't... Variations include Choumousou/Super Delusion and Jamousou/Dark Delusion.[[/note]]
474** ''Series/ZyudenSentaiKyoryuger'': "Brave in! Kyoryu Change! Fire!" (Although their transformation devices regularly appended the name of their dinosaur after the Kyoryuger inserted their Beast Batteries, the Kyoryuger would occasionally call out the name of their dinosaur as well.)
475** ''Series/ResshaSentaiToQger'': "[=ToQ=] Change!"
476** ''Series/ShurikenSentaiNinninger'': "Shuriken Henge!" / "Shuriken Change!"
477** ''Series/DoubutsuSentaiZyuohger'': "Honnou Kakusei!"[[labelnote:*]]Instincts Awakened![[/labelnote]]
478** ''Series/UchuSentaiKyuranger'': "Star Change!" / "Wish Upon a Star!" / "Garyou Tensei!" (Like with ''Kyoryuger'', the [[TransformationTrinket Seiza Blasters]] sometimes add extra callouts - usually the name of Ranger's constellation followed by "Seiza Change!"[[labelnote:*]]literally "Constellation Change", but it also sounds like "Say The Change" in GratuitousEnglish[[/labelnote]])
479** ''Series/KaitouSentaiLupinrangerVSKeisatsuSentaiPatranger'': "Kaitou Change!" / "Keisatsu Change!"
480** ''Series/KishiryuSentaiRyusoulger'': "Ryusoul Change!"
481** ''Series/MashinSentaiKiramager'': "Kiramei Change!"
482** ''Series/KikaiSentaiZenkaiger'': "Change Zenkai!" / "Change Tsuukai!" / "Ankoku Change!"
483** ''Series/AvataroSentaiDonbrothers'': "Avatar Change!"
484** ''Series/OhsamaSentaiKingOhger'': "Ohgai Busou!"
485** ''Series/BakuageSentaiBoonboomger'': "Boonboom Change!"
486* ''Series/SeiunKamenMachineman'': "DOLPHIN!!!"
487* Several Ultramen in ''Franchise/UltraSeries'' have them. The earliest ones said nothing or just made a stylized grunt.
488** ''Series/UltramanAce'': "Ring Touch!" Though after Minami was PutOnABus, leaving Hokuto as the sole host of Ace, this was largely dropped.
489** ''Series/UltramanTaro'': "Tarooo!"
490** ''Series/UltramanLeo'': "LEOOOOOO!"
491** ''Series/UltramanEighty'': "EIGHTY!"
492** ''Series/UltramanGaia'': "GAIA!" and "AGUL!"
493** ''Series/UltramanCosmos'': "COSMOS!"
494** ''Series/UltramanMebius'': "MEBIUS!"
495** ''Series/UltramanGinga'': "GINGA!" and "VICTORY!"
496** ''Series/UltramanX'': "X!!!"[[note]]pronounced "Ekkusu"[[/note]]
497** ''Series/UltramanOrb'' actually has several depending on what form he's going to change into, usually shouted as he pulls out the appropriate Ultra Cards.
498*** Specium Zepellion: "Series/{{Ultraman}}-san! [[Series/UltramanTiga Tiga]]-san! I'm borrowing the power of your lights!"
499*** Burnmite: "[[Series/UltramanTaro Taro]]-san! [[Series/UltramanMebius Mebius]]-san! Help me bring the heat!"
500*** Hurricane Slash: "[[Series/ReturnOfUltraman Jack]]-san! [[Franchise/UltramanZero Zero]]-san! Give me something with an edge!"
501*** Thunder Breastar: "Belial-san! Zoffy-san! I'm borrowing the power of darkness and light!"
502** ''Series/UltramanGeed'':
503*** Standard: ''(takes out first Ultra Capsule)'' "You go!" ''(takes out second Ultra Capsule)'' "I go!" ''(places them in Geed Riser)'' "Here we go! ''(transformation begins)'' GEEEEED!"
504*** Galaxy Rising: ''(takes out three Ultra Medals)'' "Live! Unite! Up!" ''(places them in Z Riser)'' "Ultraman Ginga! Ultraman X! Ultraman Orb! ''(transformation begins)'' GEEEEED!"
505** ''Series/UltramanRB'': "Select! Crystal! Enshrined by (element)! (color and source of element)!"
506** ''Series/UltramanTaiga'': "Buddy Go!"
507** ''Series/UltramanZ'' has several depending on the form, usually shouted as he inserts the appropriate Ultra Medals, preceded by a battle cry before the process.
508*** Alpha Edge: "Space martial arts, the secret divine work! Zero-shisshou! Seven-shisshou! Leo-shisshou!"
509*** Beta Smash: "Burn red, the power of courage! Man nii-san! Ace nii-san! Taro nii-san!"
510*** Gamma Future: "Phantasmagoria, the mystic lights! Tiga-senpai! Dyna-senpai! Gaia-senpai!"
511*** Delta Rise Claw: "Swallow darkness, the golden storm! Zero-shisshou! Geed-senpai! Belial!"
512*** All this is followed by Haruki proclaiming "Osu!" with Z himself calling the man to "chant his name"[[note]]Goshowa kudasai! Ware no na wo![[/note]]: "Ultraman Z!!!"
513*** Celebro would say the BossSubtitles for the monsters he was fusing (switching one of them for Belial in the case of [[Series/UltramanGeed Belial Fusion Beasts]]) followed by Kiete karekareta.[[note]]I feel good.[[/note]]
514*** [[spoiler:Jugglus Juggler]] would respectfully address each of the component monsters before saying "Let me borrow the power of darkness.
515*** Riku Asakura got a new one to go with the Z Riser and New Generation Medals: "[[Series/UltramanGinga Live!]] [[Series/UltramanX Unite!]] [[Series/UltramanOrb Up!]] Assemble, glittering stars! Geed!"
516** ''Series/UltramanTriggerNewGenerationTiga'' also has several:
517*** Multi Type: "Build the future, the light of hope!"
518*** Sky Type: "Dominate the sky, the light of speed! "
519*** Power Type: "Seize the victory, the light of strength!"
520*** Glitter Trigger Eternity: "Illuminate the universe, the Ultra-Ancient light!"
521*** ...Followed by Kengo yelling "ULTRAMAN TRIGGER!!!"
522*** For Trigger Dark, he has "Stain the future, the deep darkness! Trigger Dark!"
523** ''Series/UltramanDecker'', like Trigger, also has several:
524*** Flash Type: "Shine bright, Flash!"
525*** Miracle Type: "Jump forth, Miracle!"
526*** Strong Type: "Burst out, Strong!"
527*** ...Followed by Kanata yelling "DECKER!!!"
528* Outside of the Ultra Series, plenty of heroes from Creator/TsuburayaProductions get in on the act:
529** ''Series/{{Fireman}}'' has our protagonist transform into the titular hero by raising his Fire-Stick into the air while shouting "FAI-YA!"
530** ''Series/{{Mirrorman}}'' has our protagonist transform by looking at his reflection in a mirror (or any other reflective surface) before shouting "Mirror.... SPARK!"
531** ''Series/JumborgAce'' doesn't have our protagonist transform directly, but shouting "Jum-FIGHT!" causes his plane to transform into the titular HumongousMecha.
532* ''Series/IronKing:'' Iron Shock!
533* ''Series/BIMASatriaGaruda:'' "Berubah!", Indonesian for "Transform!"
534* ''Series/ZoneFighter'': By shouting "Zone Fight Power!", the three children of the Zone Family (Hikaru, Hotaru, and Akira) can transform into their respective super forms (Zone Fighter, Zone Angel, and Zone Junior). In addition, Zone Fighter can achieve his giant form by shouting "Zone Double Fight!"
535[[/folder]]
536
537[[folder:Podcasts]]
538* ''Podcast/{{Sequinox}}'' has, naturally, ”Sequinox Sequence!" Followed by a specific cry for each of them.
539-->'''Chell:''' Summer Fun!\
540'''Sid:''' Autumn Decay!\
541'''Yuki:''' Winter Whiteout!\
542'''Hannah:''' Spring Blossom!\
543'''Vivaldi:''' Molto Vivace!
544[[/folder]]
545
546[[folder:Pro Wrestling]]
547* Parodied: on the 29th January 2001 edition of WWF Raw, [[Wrestling/TAKAMichinoku Taka Michinoku]] (of tag team Kaientai) once invoked the Power of Grayskull while challenging the Dudley Boyz for the Tag Team Championship; they got curbstomped.
548[[/folder]]
549
550[[folder:Tabletop Games]]
551* ''TabletopGame/{{Battletech}}'': Doesn't come up much in gameplay, but at least some mechs are equipped with a voiceprint recognition system as a security measure: The pilot must say a short code-phrase, which can be anything from a PretentiousLatinMotto to a song lyric or a quote from their favourite film, in order to unlock the controls during the power-up sequence.
552[[/folder]]
553
554[[folder:Toys]]
555* In the stories featuring the 2006 storytelling toy TJ Bearytales, TJ initiates his imaginary storytime adventure by holding up the PlotCoupon of the day and chanting, "With this object that I hold, there is a story to be told!"
556* Within the ''Toys/PowerRangers'' toyline, the ''[[Series/PowerRangersBeastMorphers Beast Morphers]]'' Deluxe Morpher has a microphone that can pick up sounds. When you push the main button, the visor pops up and a voice says "Are you ready? Say 'It's Morphin Time'!," and then plays a jingle when it detects speech. The sensor can't actually detect what you are saying, so any phrase will work.
557[[/folder]]
558
559[[folder:Video Games]]
560* The main character of ''VideoGame/ViewtifulJoe'' shouts "Henshin-a-go-go, baby!" (sometimes "Henshin around!") to activate his powers and costume because he uses a [[TransformationTrinket voice-activated watch]]. (He only ''needs'' to say "Henshin" - but what fun is that?) Similarly, in the same game, Captain Blue and Sexy Silvia also shout "Henshin!", while Stylish Alastor shouts "Devil Trigger!" and "[[DoubleEntendre Trigger me, baby!]]" In ''Viewtiful Joe 2'', Silvia also shouts "Henshin-a-go-go, baby!"
561** In the anime adaptation, when Captain Blue Jr. eventually gains his own powers, he uses a variant of the phrase, saying "Henshin-a-Yo-Yo, baby!" (since he uses yo-yo's as weapons in his transformed state).
562** The main villain of the sequel, [[spoiler: Jet Black]], uses "TENSHIN!"
563* Kermit's nephew Robin in ''Muppet Monster Adventure'' can turn into monsters after collecting their amulets and getting their powers, and has a different call for each one.
564* Some of the Lumas in ''VideoGame/SuperMarioGalaxy'' transform into various objects when fed enough star bits by the player. When this happens, they shout 'Transform!!!' which appears on the screen in a speech bubble in a very large, bold font.
565** And they appear to shout something that sounds like "Henshiiin!"
566* ''VideoGame/MegaManZX'': "MEGAMERGE!/ROCK ON!"
567** In the same vein, in order to Wave Change in ''VideoGame/MegaManStarForce'', one has to first say, "EM Wave Change, (Name), On The Air!"
568** Lampshaded by Omega-Xis in the third game when Geo attempts to Wave Change and fails to before being registered with project Trans Code.
569--->'''Geo:''' Man, that's so embarrassing! I even yelled and everything!\
570'''Omega-Xis:''' That's strange, yelling makes everything work!
571* The asari of ''Franchise/MassEffect'' always say, "Open your mind, embrace eternity!" before using their mind-melding powers. It's just a religious thing.
572* Done with the "[[GratuitousSpanish Gun del Sol]]" from the ''VideoGame/{{Boktai}}'' series. Django charges it by raising the gun sky-ward and shouting '''"[[GratuitousJapanese TAIYOH!!]]"'''
573** The Gun del Sol also appears in ''VideoGame/MetalGearSolid4GunsOfThePatriots'', where it is given the less Spanglish name of "Solar Gun" and Snake now charges it by yelling "sunlight!" instead of "taiyō" (unless you're playing the Japanese version, in that case he will still yell "taiyō").
574* ''VideoGame/FireEmblemEngage''. The protagonist is able to awaken Emblems with a phrase specific to each one, such as "[[VideoGame/FireEmblemGenealogyOfTheHolyWar Provide for us, Emblem of the Holy War!]]" or "[[VideoGame/FireEmblemFates Bear your fangs, Emblem of Fates!]]" [[spoiler: This is used for a TomatoInTheMirror moment later, as it turns out only ''Fell'' Dragons invoke Emblems like this, Divine Dragons use prayers instead.]] Other characters can trigger a FusionDance with an Emblem by yelling "Emblem, Engage!"
575* In ''VideoGame/FlowerSunAndRain'', Sumio Mondo has a computer named KATHARINE (Catherine in the English), which he activates with a variety of code phrases. Here is the first one:
576-->'''Sumio:''' A mystery is concealed within this man! An endless journey -- The prey protects its soul -- While the hunter hunts the truth. A requiem solely sung for the search! Truth is singular. It's time to go to work, Catherine! The search culminates here!
577* The girls in ''VideoGame/ArcanaHeart'' all call their Arcana with such a phrase. The biggest standout being Kira's "don't ask why, just give me your powers."
578* ''VideoGame/SuperMonkeyBall 2'' and it's quite bizarre story mode where the heroes had to chant a song before they could go rolling around a level. According to the subtitles, the song had lyrics, but it all sounded like "Uki uki uki-ki-ki!"
579* Combined with a BadassCreed in ''VisualNovel/PrincessWaltz'': A sword in my hand. A vow on my finger. I am clad in white. I will become a contestant in the Waltz.
580* In ''VideoGame/BlazBlueContinuumShift'' when Ragna [[spoiler: or Terumi]] activates his Azure Grimoire (thus turning into his [[SNKBoss Unlimited form]]) he shouts "Restriction 666 released! Dimensional interface force field deployed. Code S.O.L. Blazblue activate!"
581** Similarly, when activating his Blood Kain buff normally in battle, Ragna tends to shout either "Blood Kain!" or "Unleashing Armagus!" [[VideoGame/BlazBlueChronophantasma or "Idea Engine linked!"]]
582* ''VideoGame/Persona4'' has you calling out for your Persona, then hitting a card.
583** ''VideoGame/Persona3'' would also have you calling out for your Persona before shooting yourself with an Evoker. However, it is clear that this isn't necessary since it only happens occasionally. (On a side note, there is no silenced status in ''3'' anyway.)
584* Heather's [[MagicalGirl Princess Heart]] transformation in ''VideoGame/SilentHill3'': "Henshin!... Sexy Beam shuppatsu!"
585* In ''VideoGame/WonderMomo'', when Momo transforms she says the standard "Henshin!".
586* ''VideoGame/FairyFencerF'': Activating Fury Form requires yelling out "Fairize!", and the tutorial has this exchange:
587--> '''Eryn:''' Stop talking and just shout it out! Fairize!\
588'''Fang:''' Just shout it out? Okay... Fairice!\
589'''Fang:''' ''[{{Beat}}]''\
590'''Fang:''' ''[{{Beat}}]''\
591'''Fang:''' ''[{{Beat}}]''\
592'''Fang:''' Nothing happened. I looked like an idiot just now!
593* In ''VideoGame/TheWonderful101'', a game themed off the tokutatsu genre, all the Wonderful Ones (or at least the main ones) use "Wonder-eyes, (codename)!" when they transform.
594* ''VideoGame/ShantaeAndThePiratesCurse'': Features Brandon, an AffectionateParody of [[WesternAnimation/MastersOfTheUniverse He-Man]], complete with a somewhat... ''unorthodox'' transformation phrase that lets him turn into Bran-Son.
595--> "Hey guys, we should go get matching purses! No reason they should just be for ladies anymore! Am I right, hey fellas don't leave, fellas come baaaaaack!"
596* The fictional hero Moximous Max in ''VideoGame/YokaiWatch2'' has the saying "Defender of all! The world is my friend! De de de de de, de de-- MOXIE!"
597* ''VideoGame/TheLegendOfHeroesTrailsOfColdSteel'' has Rean delivering the first line in a low voice while raising his right hand forward with a closed fist, elbow bent downward, and his thumb upward, and then raises it up to the sky with his palm facing the sky while shouting the second part.
598--> '''Rean:''' "Head my call, Valimar the Ashen Knight!"
599** Subverted with his SuperMode where he just shouts a Kiai and transforms. Played straight starting in ''Cold Steel III'' where he goes "Haa... Spirit Unification!"
600* ''VideoGame/TheLegendOfHeroesTrailsThroughDaybreak'' has “Shadow Release, Take the Grendel!”[[note]]Written as “Shadow Release! Clad the Nightmare!”[[/note]] everytime Van has to adorn his Grendel form. Though in this case it was Mare who said this instead of the protagonist because ''she'' is the one who initiate the sequence. The sequel has “Shard Erosion! Boot the Grendel!”[[note]]“Shadow Erosion! Stain with Nightmare!”[[/note]] for Grendel Zolga triggered by Altera, [[spoiler:who is actually the corrupted Lapis]].
601* ''VideoGame/DragaliaLost'' spoofs this in its associated GagComic, ''Dragalia Life''. Dragonshifting doesn't ''need'' any incantations to actually happen--the characters (and dragons) just think it's a whole lot of fun and start challenging themselves to come up with more impressive-sounding ones.
602* ''VisualNovel/MagicalWarriorDiamondHeart'':
603** Valerie has "Royal Heart Metamorphosis!"
604** The other Crystal Warriors have "Crystal Heart Revolution!"
605* This is how Servants invoke Noble Phantasms in the ''Fate'' verse. It's perhaps most on display in ''VideoGame/FateGrandOrder'', given the game's large cast. Noble Phantasm incantations range from simply shouting out the move's name to reciting a longer spell, and individual Servants will even switch up the chants now and then. Arash, for instance, usually activates his NP by just yelling "STELLA!" but occasionally recites a prayer as well.
606[[/folder]]
607
608[[folder:Web Animation]]
609* Spoofed on ''WebAnimation/HomestarRunner'' with the Strong Bad E-mail "lunch special", in which Strong Bad thinks that getting Bubs to say his name backwards without the first B (in other words, "sbu") will make him give away a free lunch special. Eventually, Bubs says it, and reveals that it doesn't make him give away a free lunch special but rather makes him lose his ability to fly (though he could really only hover a few inches above the ground anyway).
610-->'''Bubs:''' Why are you trying to get me to say Sbu?\
611'''Strong Bad:''' THERE! You said it! Now you gotta give me a free lunch special!\
612'''Bubs:''' No, no, no. Getting me to say my name backwards minus the B just makes me lose my super power!\
613'''Strong Bad:''' What super power?\
614'''Bubs:''' Being able to fly.\
615'''Strong Bad:''' You can fly!?\
616'''Bubs:''' Well... not anymore, I can't.\
617'''Strong Bad:''' Oh, right.
618** The email "shapeshifting" pokes fun at this, with Strong Bad imagining himself gaining the ability to shapeshift and, in addition to having to put up with pointless rules and restrictions, having to activate the power out loud:
619--> "Shapeshift unto... a Sumatran tiger!" '''*DWAYNE!*'''
620[[/folder]]
621
622[[folder:Webcomics]]
623* ''Webcomic/{{Beeserker}}'': The Ambroses use these phrases for transformation sequences. Other characters play off their phrases, especially in Chapter 10.
624--> '''Trigona:''' "Stinging minions, heed my call!"
625*** There's also a "smoking minions" variant, apparently used by Queenie and passed on to Trigona.
626*** [[http://www.beeserker.com/comics/analogue/ Yellow creates a variant]], calling his "digital minions".
627*** Beeserker calls for "terrestrial minions" when becoming [[http://www.beeserker.com/comics/coronation/ Queen Beeserker VII]].
628* ''Webcomic/DresdenCodak'' has the Tokamak twins, not related to the Wonder Twins, and SCIENCE.
629-->'''Alina:''' Probability distribution of... electron cloud!\
630'''Dmitri:''' Density with mass reaching boundaries of... the Chandrasekhar limit!
631* In ''Cheer,'' Jo tries to activate the mysterious (and thus far useless) wand she's found [[http://cheer.thewotch.com/index.php?date=20060706 via Grayskull phrases]], similar to Peter Parker trying to [[HowDoIShotWeb use his weblines]] in the first ''Film/SpiderMan1'' movie. She even starts to try the original, but doesn't get to finish.
632* Parodied in ''Tales of Mynarski Forest''; when the delusional Heywood raises his "magic sword" to the sky with a call of "By the Powers of Numbskull!" he gets struck by lightning with [[http://mynarskiforest.purrsia.com/xsl06_21.htm predictable results]].
633* The Ignition Weapons from ''Webcomic/TowerOfGod'' unleash their powers by a very short version of this trope, e.g.: "Narumada, Ignite!" Getting them to listen to you is often a much more complicated matter.
634* Played with in one ''Webcomic/ElGoonishShive'' [[FillerStrips filler comic]]: Ellen, having nicknamed her boobs "The Wonder Twins", yells "Wonder Twin powers... ACTIVATE!"
635-->'''Ellen:''' Damn. I was hoping [[MostCommonSuperpower they'd get bigger]].\
636'''Grace:''' Are you wearing a towel as a cape?
637* In ''Webcomic/SluggyFreelance'', Zoe's transformation powers are enacted by the words "shupid" and "kwi". However, this works whether said by her or somebody else. (Kind of has to, since her alternate form is that of a camel... which can't talk.)
638* In ''[[http://www.wcihigh.com/?p=259 WCI High]]'', plain-looking Blossom Pearl transforms into sexy Awesome Girl by using her magic word, which is actually "MAGIC WORD", [[spoiler: an acronym which stands for "Mighty Awesome Girl I Call, With Outstanding Rackage, Doll!"]]
639* ''Webcomic/PvP'' featured a comic about the minor random character Lolbat, who is shown to be a child who activates the power of ancient memes with the phrase, "It's Peanut Butter Jelly Time!"
640* At one point in ''Webcomic/BadGuyHigh'', one of the kids got a He-Man-esque suit and a bunch of powers from some magic hermit. To call his powers, he had to call the hermit's name [[note]]Moreso a parody of Shazam than He-Man, the hermit was name "The Elderly One," the hero was Captain DC (Destined Champion), the names were seven members of the Justice League: Flash, Aquaman, Wonderwoman, Green Lantern, Superman, Batman, Martian Manhunter, spelling FAWGSBM.[[/note]] and a lightning would strike him, changing him. Saying it again restored his form, so he made that mistake a couple times. [[spoiler:And once when [=SuperDan=] was holding him down on the ground, he recited the word a couple times so the lightning would strike Dan instead]].
641* In ''Webcomic/EmergencyExit'', Karl Tameron activates his couch robot by saying the phrase, "I sing the body electric," the beginning of a Walt Whitman poem. While this is not an example, it happens that later that same phrase not only transforms his couch but also seems to give him some manner of super powered electronics control, which satisfies the criteria. Fridge logic dictates that it's possible that he would have gained the super powers if he had a face the first time he said it and didn't need to use the speaking program from the portal bracelet, as he did not say the words himself that time.
642* In ''Webcomic/{{Parallax}}'', Raiments are activated by a "Key", which is essentially this trope. Unfortunately, since most Raiment users have absolutely no idea how to use the Raiment, their Key is usually some random word like "What?"
643* ''Webcomic/ParanormalMysterySquad'' lampshades this - Charlotte’s spells are accompanied by assorted random pop-culture references, but neither she nor anyone else can explain which, or why..
644* In the ''Webcomic/GeneralProtectionFault'' anime parody "Ultra Cyber Power Warriors GPF", Ki (and presumably the other Ultra Cyber Power Warriors, but they're replaced by their regular universe counterparts who don't know it, and so just get a "FWOOSH") has one:
645--> In the name of the internet, I summon the spirit of technology to answer my command and protect the innocent! Transform me into your honored servant! I am ... ULTRA CYBER POWER WARRIOR KI!"
646* ''Webcomic/TwistedTropes'': [[WesternAnimation/HeManAndTheMastersOfTheUniverse1983 Skeletor]] pays Orko to act as He-Man's dentist. When Skeletor attacks, He-Man can't transform because his jaw is still under the anesthetic.
647[[/folder]]
648
649[[folder:Web Original]]
650* In ''Literature/MagicalGirlPolicy'', each member of the Spirit Guard have a phrase that they need to say in order to transform into their super-powered personas.
651* Possibly in a reference to ''Franchise/PowerRangers'', the Dimensional Guardians from the web fiction serial ''Literature/DimensionHeroes'' must shout "Dimensional Guardians, power up!" to activate their Guardian powers.
652* ''Literature/WhateleyUniverse'': When ActionGirl Chaka gets a set of magical gloves that - once invoked - let her make four extra-hard punches, she has to choose the invocation phrase. Being a wacky teenager in a superhero world, she chose [[ComicBook/FantasticFour "It's clobberin' time!"]].
653* ''WebVideo/AtopTheFourthWall'': "INTERNET REVIEWER!"
654* ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'' and ''WesternAnimation/SheRaPrincessOfPower'' doing this was mocked by WebVideo/TheNostalgiaChick: "'''By the honor of pep-talks!'''"
655* Equally mocked by WebVideo/TheNostalgiaCritic in ''Return of the Nostalgic Commercials'', which included a 1-900 number for He-Man (yes, really).
656-->''Fabulous stories about what I may or may not be wearing will be revealed to you when you hold aloft your mighty phone and say: "I got parents' permission." '''I HAVE PERMISSION!'''''
657* ''WebVideo/TheQuestForGeekdom'': "BY THE POWER OF [[CampGay GAYSKULL!]]"
658* ''WebVideo/MyWayEntertainment'': "Black Power, motherfucker!" "Deep penetration!" "King Chili, motherfucker! Yeah~!" "Fried rice!" "Jose Canseco!" "Dragon shit!"
659* ''WebVideo/ManateeGirlTheMovie'' has "Manatee Girl Planet Saving Powers Activate!"
660* Played for laughs in "Gary and his Demons": [[ExactlyWhatItSaysOnTheTin "Sword make me better."]]
661* Parodied in ''WebVideo/YuGiOhTheAbridgedSeries'' with various shouts when Yugi transforms:
662** The most memorable one is probably "Super Special Awesome Ultra Special Sexy Transformation Sequence '''GO'''!"
663** [[Franchise/ScoobyDoo Da-da-da-ta ta-ta! Puberty Power!]]
664** "Wonder Twin Powers Activate! Form of, an Egyptian homosexual!"
665** The [[TheMovie Bonds Beyond Time Abridged movie]] takes a run with it, where the line is "Super Special Awesome Ultra Special Sexy Transformation Sequence! In '''3D'''!"
666* ''Roleplay/FireEmblemOnForums'':
667** ''[[Roleplay/FireEmblemOnForumsDemonSoulSaga Demon Soul Saga]]'': Doing this is implied to be necessary to transform into Kaijin form. For bonus points, Akihiko's call is ''Henshin'', as a ShoutOut to ''Franchise/KamenRider''.
668* "Literature/TheHeroesGuild": Mystics have to announce the name of their talisman in order to transform.
669[[/folder]]
670
671[[folder:Western Animation]]
672* ''Franchise/MastersOfTheUniverse'':
673** This trope takes its title from ''WesternAnimation/HeManAndTheMastersOfTheUniverse1983'', where that catchphrase changed unassuming Prince Adam into his titular alter-ego. In ''WesternAnimation/TheNewAdventuresOfHeMan'' it was changed to "By the power of Eternia..." In one episode of the original series, where he ventures to Orko's planet, where everything seems to work backwards (e.g. Orko's magic works correctly, and Adam's flame-throwing wrist gun spits out water instead), he had to recite the whole phrase backwards ("Grayskull of power the by!") to transform (he didn't transform when he said the phrase as normal early in the episode, then figured it out after some observing and analysis). There is also the much less known power-''down'' phrase (used once each in the 1980s series and [[WesternAnimation/HeManAndTheMastersOfTheUniverse2002 the 2000s series]]) that is "Let the power return!"
674*** Ironically (since he's the TropeNamer), it's not ''just'' the phrase that transforms him: he also needs to be hold his magic sword aloft (which he often pulls out of {{Hammerspace}}).
675** ''WesternAnimation/SheRaPrincessOfPower'': He-Man's DistaffCounterpart (and SeparatedAtBirth twin sister), She-Ra, used a minor variant - "For the honor of Grayskull!" In an episode when Adora (She-Ra's alter-ego) is rendered unable to speak, she cannot transform and is powerless until she recovers her voice. In another episode, she is also rendered unable to transform when the orb on her sword is cracked by a powerful [[WaveMotionGun beam attack]] from the Horde; fortunately, she gets it repaired after performing several difficult labors that test her resolve. The [[WesternAnimation/SheRaAndThePrincessesOfPower 2018 series]] has Adora using the same phrase (albeit "Grayskull" [[NameMeaningChange having a different meaning]] because ''Castle'' Grayskull doesn't exist in this continuity (as far as we know)), though there's no explicit indication the words are always necessary.
676** In ''WesternAnimation/HeManAndTheMastersOfTheUniverse2021'', all of the Masters of the Universe power up when Adam [[WonderTwinPowers invokes the power]] with "By the Power of Grayskull". When transforming as a group, they collectively shout "We have the power!" [[spoiler:It's eventually revealed that the Sword of Power channels the power of Grayskull into each of the Master's [[TransformationTrinket totems]], letting them transform with the invocation by themselves. Skeletor gets his ''own'' invocation when [[SuperEmpowering transforming his minions into the Dark Masters]]. "Through the purity of [[TheDarkSide Havoc]], they have ''my'' power!"]]
677* ''WesternAnimation/FiftyFiftyHeroes'': Mo and Sam activate the scepter by saying "By the power of the Spectral Scepter" and stating which power they want at the moment.
678* PlayedWith in ''WesternAnimation/DannyPhantom''. The titular protagonist usually shouts out "Going Ghost", but it isn't necessary since he can transform without saying it.
679** One time Vlad mocked him for it, and for a few episodes after that, Danny didn't say it at all.
680** In the episode "Memory Blank," Danny, who has no memory to go by, screws it up. Sam's reaction is priceless.
681* ''WesternAnimation/BeastWars'' used this extensively, with "Insert Name Here, Maximize!" for Maximals, "Insert Name Here, Terrorize!" for Predacons and "Beast Mode!" for reversing it. Later in ''Beast Wars'', some had vehicular modes with specialized names (at least once, Rattrap called his "Knieval Mode"). In ''WesternAnimation/BeastMachines'', it was implied that the voice command was required, but there were a fair number of times in the original when they didn't use the voice activation.
682** In ''WesternAnimation/BeastWars'', Dinobot specifically changed his code whenever he switched sides.
683** In one case, Megatron tricked two new fuzors (Transformers with features of multiple animals) that they were Predacons by having his computer hack into theirs and change their trigger phrases, which he then used as "proof" that they were like him. Quickstrike turns out to like being a Predacon, while [[KnightInShiningArmor Silverbolt]] doesn't even like saying "Terrorize".
684** "I Am Transformed" for the ''WesternAnimation/BeastMachines'' Maximals (a plot point in the early episodes, as the characters needed to learn how to transform, as it had previously been handled by an onboard computer in them.) "I am transformed" was more of a ''mantra'' as they tried to enter the mental state needed to transform without their computers.
685** Whereas the Vehicon Generals had their own personalized codes. "Thrust, overdrive!" "Jetstorm, afterburn!" "Tankor, pulverize!"
686* ''WesternAnimation/BionicSix'': The family shouts "Bionics, on!" when transforming.
687* The ''WesternAnimation/{{Centurions}}'' had the activation phrase, "Power-X-Treme!" (or rather "pow-ER ext-REEM!") to beam down their weapons.
688* ''WesternAnimation/CaptainPlanetAndThePlaneteers'': "[[{{Invocation}} Let our powers combine]]! [[DishingOutDirt Earth]]!"
689** "[[PlayingWithFire Fire]]!"
690** "[[BlowYouAway Wind]]!"
691** "[[MakingASplash Water]]!"
692** [[HeartIsAnAwesomePower "Heart!"]]
693** "By [[AllYourPowersCombined your powers combined]], I am Captain Planet!"
694*** And when the good deed has been done: "The Power is Yours" to make the powers uncombine.
695** It wasn't just necessary for the combination, either. To even use their powers individually, they first had to call out the name of their power. As Wheeler ([[ButtMonkey of course]]) discovered, it counts if you say the word even if you don't mean it that way.
696** Captain Planet's EvilCounterpart, Captain Pollution, is summoned the same way in the episode where Dr. Blight managed to create dark counterparts of the Planeteer's rings.
697** "[[{{Invocation}} Let our polluting powers combine]]! Super Radiation!"
698*** "Deforestation!"
699*** "Smog!"
700*** "Toxics!"
701*** "[[ThePowerOfHate Hate]]!"
702*** "By your polluting powers combined, I am Captain Pollution!"
703* ''WesternAnimation/SuperTed'' had the phrase "I'll just say my secret magic word...", which the teddy bear would then whisper, turning into [=SuperTed=]. The word itself was never revealed on-screen, and in fact a lot of people think "I'll just say my secret magic word..." ''was'' the magic word. However, in one episode [[BigBad Texas Pete's]] [[MinionWithAnFInEvil dim and not particularly villainous henchman]] Bulk overheard it and used it to turn into Super-Bulk. This seemed to ignore the fact that Mother Nature hadn't ever given Bulk a magic potion to become super powered... [[EpilepticTrees that we know of]].
704* ''WesternAnimation/ThunderCats1985'' and its [[ContinuityReboot reboot]] ''WesternAnimation/ThunderCats2011'' have several:
705** Lion-O's SituationalSword, the Sword of Omens, requires him to say "Thunder! Thunder! Thunder! [=ThunderCats=], Ho!" to cause the sword to lengthen from [[RetractableWeapon dagger to longsword length]] unlock its [[SwordBeam full combat potential]] and [[BattleCry rally the troops]] to battle with a BatSignal.
706** Parodied in one episode where Jackalman stole the Sword of Omens. He holds it up and chants, "Plundar! Plundar! Plundar! Jackalman, Ho!" Nothing happens, but then he bursts into laughter.
707** A simple "[=ThunderCats=], Ho!" or "Ho!" is sometimes sufficient to fire a bolt, temporarily grow the sword, and activate a number of other context-sensitive powers. In the original, Lion-O did occasionally grow the sword without so much as a word.
708** "Sword of Omens, give me [[{{seers}} Sight Beyond Sight]]!" allows Lion-O to use the sword's PsychicPowers. This particular example is parodied in the ''WesternAnimation/FamilyGuy'' movie, where Lion-o uses the sword to spy on Cheetara in the bathroom.
709** In the original, when separated from it, Lion-O could say "Sword of Omens, [[SummonToHand come to my hand!]]" to get it back. This even worked over interstellar distances, but [[IdiotBall he didn't use it as often as he should have.]]
710** A villainous example: BigBad Mumm-Ra transforms into a OneWingedAngel form with the incantation "Ancient Spirits of Evil, [[TransformationSequence transform]] this decayed form, ''into Mumm-Ra''... '''the Ever-Living!''' [[EvilLaugh Bwa ha ha ha HA!]]"
711** In one particularly embarrassing original series moment that Mumm-Ra will never live down, ''Snarf'' of all people takes advantage of this catchphrase to become even more beefy than Mumm-Ra himself. Snarf chanted "Ancient Spirits of Evil, transform this canine form, ''into Snarf-Ra''... '''the Ever-Living!'''" Clearly Mumm-Ra's transformation chamber could do with better security. While Snarf is feline, he said canine because he had been turned into a copy of Maa-Mutt.
712** Mumma-Ra's good counterpart Mumm-Rana uses "Ancient Spirits of Goodness, transform this gentle form to Mumm-Rana, the Ever Good."
713* The sister series ''WesternAnimation/SilverHawks'':
714** It also has a villain with a transformation speech: "Moon Star of Limbo! Give me the might! The muscle! The menace! Of MON...STARR!!" In one episode where he transformed using a broken off chuck of the Moon Star, he replaced the first part of the chant with "Moonstone of Limbo!"
715** On one occasion, the villains needed to charge a box with the energy in order to break Mon-Star out of jail. The AddedAlliterativeAppeal was changed from '''M''' to '''P''' ("Moon Star light. Enter this power pack. Give it the punch, the power, the potential, to free Mon-Star!").
716* ''WesternAnimation/WinxClub'': Before 4Kids edited it, Bloom says "Bloom Magic Winx!" some of the time before transforming, with the other fairies substituting their names instead. Around season 2, it got reduced to just "Magic Winx!" When the girls earned [[FrillyUpgrade new outfits]], 4Kids did have the girls saying "Go Enchantix!" for a while. Since the Nickelodeon dub, the girls transform by shouting, "Magic Winx! (fairy form)!" then [[TransformationNameAnnouncement each girl calling out their name and power]] (''Bloom, Fairy of the Dragon Flame! Stella, Fairy of the Shining Sun! Flora, Fairy of Nature! Musa, Fairy of Music! Tecna, Fairy of Technology! Aisha, Fairy of Waves!'').
717* Possibly similar to ''WesternAnimation/InspectorGadget's'' "Go, Go, Gadget ''X!''", a phrase that was used to activate the required gadget 80% of the time.
718* ''WesternAnimation/{{Superfriends}}''
719** ''Challenge of the Superfriends'' added Apache Chief and Samurai as token ethnic characters to their line-up. Apache Chief could grow to 50 feet tall by saying "Inekchok!", which the narrator once assured us was the Apache word for "giant man". Apache Chief's power was parodied by ''WesternAnimation/FamilyGuy''. Saying "Inekchok" makes ''Quagmire's penis grow larger''!
720** Samurai could turn into a tornado by saying "Kaze no you ni hayaku!", or turn invisible by saying "Koya ningi!" To H-B's credit, Samurai was using genuine Japanese: "Kaze no yō ni hayaku" means "As swiftly as the wind", and "Tōmei ningen" means "Invisible man".
721** The Wonder Twins had "Wonder Twin Powers, Activate!" as their starter phrase, although it also required a fist bump and then each twin would have to vocalize what they would become.
722* Used by ''WesternAnimation/{{Freakazoid}}'', without even LampshadeHanging it to any real degree. He has to say "Freak out!" to transform into Freakazoid, and "Freak in" to turn back into mild-mannered nerd Dexter Douglas. When Dexter says "freak out", he always precedes it with an extended "Ah" sound, like the chorus to the disco song "Le Freak" by CHIC.
723* In ''WesternAnimation/FredAndBarneyMeetTheThing'', young Benjy Grimm would transform into The Thing by touching his magical rings together and saying "Thing Ring, Do Your Thing!"
724* In ''WesternAnimation/DuckTales1987'', BunglingInventor Gyro Gearloose programs the Gizmoduck suit to be activated by the phrase "blatherskite", chosen for its obscurity and because Scrooge told him to pick a nonsense word, so [[LiteralMinded he went with an obscure synonym for "nonsense"]]. [[LittleDidIKnow Little did he know]] that "blathering blatherskite" was the catchphrase of mild-mannered accountant Fenton Crackshell, and indeed, Fenton first dons the suit by complete accident, saying his catchphrase while standing too close to the suit. From then on, Fenton always exclaims, "Blathering blatherskite!" when summoning the suit, never realizing that he only needs to say the second half. In another episode, Launchpad starts using the expression, leading to some SecretIdentity close calls. And in a later episode, the suit somehow shrinks in the wash... and its activation word (somehow) becomes "blab".
725** Then there's the [[WesternAnimation/DuckTales2017 2017 reboot]], which featured such gags as Fenton summoning the right gauntlet of the Gizmoduck armor by just saying "Bla".
726* The spell that serves as a modifier for Raven's powers in ''WesternAnimation/TeenTitans2003'' is "Azarath Metrion Zinthos!"
727** Lampshaded in the episode "Nevermore", when Dr. Light attacks her mid-spell and gives her the advice to "find shorter magic words". Unfortunately for Light, he then finds out Raven doesn't use the phrase to ''activate'' her magic powers, she uses it to ''control'' them, which is important since they have demonic origins. What happens to Light immediately afterward is not...pleasant.
728** Similarly, an issue of ''ComicBook/TeenTitansGo'' had the Titans' powers get juggled around, so Beast Boy ended up with Raven's magic and demonic taint. Her mantra doesn't work for him because he doesn't know what they mean, so she suggests he come up with something meaningful to him. He decides on "[[TrademarkFavoriteFood Tofu]], Gamestation, [[SugarWiki/HeartwarmingMoments Terra]]."
729* The ''WesternAnimation/{{Battletoads}}'' cartoon pilot had the three teenage protagonists shout out "Let's get warty!" to transform into their toad counterparts. A pretty stupid catchphrase, but not half as bad as what many people thought they said: "Let's get ''horny''!" (As in horny toads. Hopefully.) "Let's get normal" was used for the reverse transformation.
730* Spoofed on ''WesternAnimation/TheGrimAdventuresOfBillyAndMandy'', where in one episode, Grim uses the exact same speech as He-Man to teleport his magical scythe into his hands. He has never before, and never again does need to say those words to do that.
731** Grim may have just been having fun. Despite his usually dour demeanor, episodes have repeatedly shown that under the death's hood lurks a big goofball.
732* ''WesternAnimation/ReBoot'' has "[=ReBoot=]". [[TitleDrop Simple, eh]]?
733** Along with a tap of their symbol, usually...
734** Spoofed during ''Nullzilla'', where the characters summon vehicles for a CombiningMecha with voice commands. Bob, Dot, and Enzo get the usual speech related to the vehicles, but Frisket ''barks'' for his and Mike has to say [[ButtMonkey "Gnat, slightly annoyed, high pitched buzzing force"]].
735* ''[[WesternAnimation/{{Mask}} M.A.S.K.]]'': Both MASK and their [[NebulousEvilOrganization VENOM]] counterparts call out "[name of mask], on!" to activate their [[MaskOfPower masks]]' special powers.
736%% * ''WesternAnimation/TheAvengersUnitedTheyStand'' had Ant-Man shouting "Avengers Assemble!!" followed by the transformation sequence of 3/4 of the team putting on powered armor. Scarlet Witch, Tigra and The Vision didn't wear any, being mutants and a robot respectively, so they were left out of the transformation sequence.
737* The MerchandiseDriven show ''WesternAnimation/KingArthurAndTheKnightsOfJustice'' had Arthur and his Knights activate their magical armor by putting their fists on the Round Table and reciting their oath:
738-->'''Arthur:''' I am King Arthur.\
739'''Knights:''' And we are the Knights of Justice. We pledge fairness to all, to protect the weak and vanquish the evil!
740* ''WesternAnimation/MiraculousLadybug'': The [[TransformationTrinket Miraculouses]] are activated by speaking a verbal command. In the French version, this is uniformly "[[[MentorMascot Kwami]]'s name]! Transforme-moi!"[[note]]"Transform me!"[[/note]], but the English dub gives each Miraculous its own unique invocation: Marinette transforms into Ladybug by saying "Tikki, spots on!" and Adrien becomes Cat Noir by saying "Plagg, claws out!". There's also the rare power-down phrases (when the timer doesn't force the de-transformation) like "Spots off." and "Claws in." The "Miraculous New York" special further establishes that the transformation phrase differs depending on whether the Miraculous is being used for heroic or villainous purposes, explaining [[BigBad Hawk Moth]]'s rather ominous invocation of "dark wings rise!".
741* In ''WesternAnimation/{{Jem}}'', a rare western MagicIdolSinger series, Jerrica "transforms" into Jem by touching her earrings and whispering, "Showtime, Synergy!" The earrings enable her to communicate with the advanced computer system called Synergy, and "Showtime" is the code to tell Synergy to project the computerized hologram which change Jerrica's appearance into that of Jem. Other holograms are available with more explicit commands. "Show's over, Synergy" is the counterpart "power down" phrase.
742* The segment "Arabian Knights" from ''WesternAnimation/TheBananaSplits'' has the sorcerer Bez the Beast transform into a different creature by proclaiming, "Size of a... (dog, elephant, cow, what-have-you)!"
743* ''WesternAnimation/TeamoSupremo'''s transformation sequence, which has all three of the kids jumping with Brenda's skipping rope, is always triggered by Crandall saying, "Rope me, Brenda!" and her giving him the other end of the rope.
744* The 1990s toon, ''WesternAnimation/MummiesAlive'' has the four titular mummies proclaim "With the strength of Ra!" before [[StockFootage going through their transformation sequence]].
745* In ''WesternAnimation/DefendersOfTheEarth'', the Phantom activates his super-strength by chanting "By jungle law, the Ghost Who Walks calls forth the power of ten tigers." His transformation sequence then shows... varying numbers of tiger heads passing into his body.
746* In ''WesternAnimation/{{WITCH}}'', the team transforms when leader Will holds up the Heart of Kandrakar and calls out "Guardians Unite!", then each girl calling out their element (''Water! Fire! Earth! Air!''). Will, being the one bestowed with "WhatKindOfLamePowerIsHeartAnyway" goes through three different phases throughout the two seasons: in Season One, she was first up and just GRUNTED; the first half of Season 2, the grunt was replaced with "With Heart!"; when she FINALLY gained her element in the second half of Season 2, she's shunted to the end, but says "Quintessence!". It's also revealed that this goes the same for ALL Guardians, as Nerissa and the members of C.H.Y.K.N. say this when they transform with the Seal of Nerissa.
747** "Guardians Unite" was an invention of the animated series, as the comics only had the girls naming their powers (except for Will). Also, in most other countries, the translation of the phrase is a simple straight translation. The most notable (if not only) exception is the French dub, which uses "Cristallisation" instead (even though the show was animated in France).
748** And in the comics, after "New Powers" the four girls call their element, then Will call "The power to unite them". Could be a problem if she had to do an individual transformation.
749* ''WesternAnimation/PrincessGwenevereAndTheJewelRiders'' has "By the magic of the (X) Stone". Which however does not apply to Kale and her Dark Stone... maybe an EvilLaugh does the job?
750* The Secret Scouts in ''WesternAnimation/{{Dinosaucers}}'' would make use of their [[RingOfPower Rings of Power]] by saying, "Secret Scouts ring, power up!"
751* Zigzagged in ''WesternAnimation/GreenLanternTheAnimatedSeries'' with the character of Razer (a CanonForeigner to the Green Lantern franchise). Originally a Red Lantern, his power-up phrase was the same as his fellow Red Lanterns: ''With blood and rage of crimson red / We fill mens' souls with darkest dread / And twist your minds to pain and hate / We'll burn you all - that is your fate!''. After starting his HeelFaceTurn, however, another character provided him with an alternate phrase that would better reflect his new good guy status but still have the correct cadence to activate his ring and powers: ''The power of the crimson red / Can lead your soul away from dread / And heal the deepest wounds of hate / Let no one else decide your fate.'' Unfortunately, it was later revealed that this new phrase did not work for him, and he was forced to continue using his original phrase.
752* ''WesternAnimation/IronManTheAnimatedSeries'' had this. When it was time to fight, Stark would shout "armor up!", and the armouring sequence would begin. And when Tony needed the armor he was currently wearing to be something else, he'd call the other armor by name, and his chassis would simply change accordingly. This was a way to integrate the vast variations of Iron Man armor from the comics.
753* ''ComicBook/{{Shazam}}'': Captain Marvel can apparently '''weaponise''' his transformation sequence, if his appearance in ''WesternAnimation/JusticeLeague'' is anything to go by. While [[LetsYouAndHimFight battling]] Franchise/{{Superman}}, he caught Supes in a BearHug, called out his transformation phrase, and the bolt of lightning that would normally have transformed him back into Billy Batson instead struck Supes for damage.
754** In ''WesternAnimation/BatmanTheBraveAndTheBold'', he would ''kill Starro, the season's BigBad,'' by this manner, getting under him and saying "Shazam" repeatedly and letting the lightning do the rest. [[spoiler: However, the Faceless Hunter, Starro's herald, would use the stolen powers of the captured Bwana Beast to fuse Starro's body and its smaller star creatures into a massive conglomerate that he controlled, and ''that'' couldn't be stopped so easily.]]
755** This is an adaptation of a tactic used at least twice in UsefulNotes/{{the Silver Age|of Comic Books}} DC comics. After Dr. Sivana resurrected ComicBook/BlackAdam, the latter villain was fighting with Captain Marvel and called down the magic lightning, but used his super-speed to ''dodge'' it so that it hit Cap, transforming him into Billy. Later, in a JLA/JSA crossover, Superman had been driven into a murderous rage by red kryptonite, so Cap taunted him into attacking. Just before the two heroes collided, Cap said the secret word and the ''magic'' lightning struck, not only transforming him into Billy, but also clearing Superman's head -- just as well, because Billy was falling out of the sky!
756** Later adapted to ''ComicBook/KingdomCome'', where Captain Marvel used this tactic against Superman ([[spoiler: Billy/Cap was BrainwashedAndCrazy]]), also using super-speed to dodge the lightning and make it hurt Superman. The combat in ''WesternAnimation/JusticeLeague Unlimited'' animated series mentioned above is more likely a MythologyGag to this KC one, which, in turn, is a mythology gag to the Silver Age ones.
757*** Captain Marvel then gets to use this stunt in his [[spoiler: DyingMomentOfAwesome, sacrificing himself by using the lightning to detonate a bomb in mid-air and prevent it from reaching its intended ground zero]].
758* ''WesternAnimation/DoubleDragon1993'' has "For might!" "For right!" "We are Double Dragon!"
759* In ''WesternAnimation/AmericanDragonJakeLong'', the title character uses the phrase "Dragon up!" to change from human to dragon. He can also turn individual parts of his body to those of his dragon form by saying "[Body part] of the dragon," which prove useful for temporarily enhancing his hearing and vision.
760* This is one of the two ways to turn into WesternAnimation/SheZow, the owner of [=SheZow=]'s Glamazon Power Ring must say "You Go, Girl!". To change back, the ring owner must say "She-Yeah!"
761* InNameOnly example in ''WesternAnimation/SpongeBobSquarePants'', in the episode "Karate Choppers", the talking drop of BlazingInfernoHellfireSauce says "By the powers of naughtiness!"
762* In ''WesternAnimation/TheAdventuresOfTheAmericanRabbit'', while Rob (AKA: the American Rabbit) doesn't have a phrase for transforming into the American Rabbit, he does have a phrase for transforming back into Rob: saying his own name.
763* In ''WesternAnimation/LoliRock'', the princesses must call out their names and the names of their country (as "[Name], Princess of [Country]!" to transform into their [[MagicalGirlWarrior Magical Outfits]].
764* Parodied in the ''WesternAnimation/FanboyAndChumChum'' episode "The Sword In The Throne", when Fanboy holds up the Plunger of Power and yells, "By the power of grade school!" in an almost shot-by-shot reference to He-Man.
765* ''WesternAnimation/JadeArmor'':
766** "Beasticons, Bond! Elements of all that's made, be my armor! Make me Jade!" is what Lan Jun has to say to become Jade.
767** BigBad the Crimson Lord says "Shard of Power, Reunite! Rise my armor for the fight!" whenever he absorbs a shard of his armor.
768* In the ''WesternAnimation/LooneyTunes'' short "WesternAnimation/Transylvania65000", Count Bloodcount could change between his bat and vampire forms by saying "Hocus Pocus!" and "Abracadabra!". WesternAnimation/BugsBunny [[HoistByTheirOwnPetard uses this against him]], first by mangling the transformation phases ("Hocus-Cadabra!" and "Abraca-Pocus"), then using InherentlyFunnyWords ("Newport News" and "Walla-Walla, Washington!")
769** "WesternAnimation/LighterThanHare:" '''YOSEMITE SAM OF OUTER SPACE!!!''' JetPack activates.
770* The incantation needed to activate the Amulet's power in ''WesternAnimation/{{Trollhunters}}''. Occasionally, though not often, shortened or omitted altogether.
771-->—''For the glory of Merlin, Daylight is mine to command!''
772* ''WesternAnimation/MaxSteel2013'': Max shouts "Go Turbo" to enter Turbo mode from his civilian guise. To change Turbo modes, he shouts "Go Turbo" along with the mode he wants to change to ("Go Turbo Strength", "Go Turbo Flight" etc.).
773** In one early episode he's on stake-out and transforms from civilian to Turbo mode silently, without shouting the phrase. So did he do it in his head, or is he just being dramatic all the other times?
774* In the first two episodes of the ''WesternAnimation/GarbagePailKidsCartoon'', Trash Can Ken was able to transform Split Kit, Patty Putty, Elliot Mess, Clogged Duane, and Terri Cloth into their Garbage Pail forms by saying "Trash out!"
775* ''WesternAnimation/TheThing'': To become the Thing, Benjy Grimm touches his rings together while intoning, "Thing Rings, do your thing!"
776* The Amazo episode of ''WesternAnimation/YoungJustice2010'' has Amazo accessing its copied superpowers by saying "Access: [Hero's name]". Although for some reason it could access Martian Manhunter's with just the name.
777* Dragon Booster: "Release the Dragon!"
778* Egyxos: "Power of Egyxos!"
779[[/folder]]

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