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1%% Image kept on page per Image Pickin' thread: https://tvtropes.org/pmwiki/posts.php?discussion=1547144845077023600
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3%%
4[[quoteright:264:[[Manga/OuranHighSchoolHostClub https://static.tvtropes.org/pmwiki/pub/images/ouran_blandnameproduct_6440_6346.png]]]]
5[[caption-width-right:264:But I prefer Bepsi Cola. If not, then why not [[https://knowyourmeme.com/memes/bepis Bepis]]?]]
6
7->'''Peter:''' Hey, if we pass a [=McDaniels=] or a Burger Queen, let's hop out.\
8'''Quagmire:''' Oh, that's right, we're on television...\
9'''Joe:''' Oh, I'd love a flame-broiled Bopper!\
10'''Quagmire:''' So frustrating. We all ''know'' what we're talking about...
11-->-- ''WesternAnimation/FamilyGuy'', "[[Recap/FamilyGuyS10E8CoolHandPeter Cool Hand Peter]]"
12
13When you want to refer to a well-known brand name, but the legal department is advising you to [[WritingAroundTrademarks avoid using trademarks]] [[YouWannaGetSued in your show]], you can just change a few letters around to thinly disguise the brand name (Coca-Cola → Coke Colan) or snowclone the name (Dr Pepper → Mr Topper) or use the same color scheme.
14
15In some cases, the logo itself will be changed to something which reflects the change in name. For example, if "Mitsubishi" = "three diamonds", then "Mitsu'''boshi'''" will have a logo with three ''stars'',[[note]]there's actually a [[https://www.mitsuboshi.co.jp/english/ Mitsuboshi]] in real life[[/note]] and "'''Yotsu'''bishi" a logo with ''four'' diamonds.
16
17Contrast ShoddyKnockoffProduct (actually trying to rip people off with names similar to brand names) and ProductPlacement (when the real product name is used extensively due to an endorsement deal with the company in question). When this is done to copyrighted characters, see CaptainErsatz. When this is done to non-products (such as a company, organization, or concept), then it's a FictionalCounterpart. See also BrandX, when generic names are used, and ProductDisplacement, for when brand names are blocked out, blurred, or otherwise redacted. Compare SerialNumbersFiledOff. See also {{Prop}}.
18----
19!!A SuperTrope to:
20
21[[index]]
22* AKA47 (Various guns)
23* AlliterationAndAdventurers (AlliterativeTitle subtrope for ''Dungeons and Dragons'')
24* FauxFurby (Toys/{{Furby}})
25* {{Fauxrrari}} (Various car brands such as Ferrari, Toyota, and Honda)
26* {{iPhony}} (Creator/{{Apple}} Products)
27* MrAltDisney (Creator/WaltDisney)
28* MyLittlePhony (Franchise/MyLittlePony)
29* {{Phonymon}} (Franchise/{{Pokemon}})
30* PlayboyParody (Magazine/{{Playboy}})
31* ScoutOut (The Boy and Girl Scouts of America)
32* SeaAping (Sea Monkeys)
33* SpoofsRUs (Toys R Us)
34* SuckECheeses (Creator/ChuckECheese)
35* TheWildcats (Various sports teams)
36[[/index]]
37
38----
39!!Example subpages:
40
41[[index]]
42* BlandNameProduct/AnimeAndManga
43* BlandNameProduct/ComicBooks
44* BlandNameProduct/{{Film}}
45* BlandNameProduct/{{Literature}}
46* BlandNameProduct/LiveActionTV
47* BlandNameProduct/NewspaperComics
48* BlandNameProduct/VideoGames
49* BlandNameProduct/{{Webcomics}}
50* BlandNameProduct/WesternAnimation
51* BlandNameProduct/RealLife
52[[/index]]
53
54!!Other examples:
55
56[[foldercontrol]]
57
58[[folder:Advertising]]
59* One UK advert for Argos shows their mascot blue alien characters ordering online from Amazin-stuff.com. It's not advertising online ordering, but why you should "Argos" it instead of ordering it online. Which is just ordering something from Argos, really.
60* A [[https://www.youtube.com/watch?v=CaFR6PC820c Sprite commercial]] shows an ad for a Jooky soft drink.
61** We also got "Sun Fizz" from the same company.
62* Advertising/WheresTheBeef ads had competing restaurants given generic names like "Home of the Big Bun" or "House of Buns" to avoid referencing Wendy's actual competition.
63* In 2024, UsefulNotes/McDonalds launched a [=WcDonald's=] [[https://www.animenewsnetwork.com/interest/2024-02-21/mcdonald-turns-its-fictional-anime-counterpart-wcdonald-into-reality/.207719 campaign]] in collaboration with Acky Bright and Creator/StudioPierrot, thus turning into a bland name version of itself.
64[[/folder]]
65
66[[folder:Art]]
67* In 1997, artist Andy Cox put up a series of posters at the San Francisco State University streetcar stop, lampooning Citibank's "In Your Dreams" billboard campaign. ("The posters featured such figures as Creator/ArnoldSchwarzenegger and UsefulNotes/CheGuevara with the artist's slogans replacing the bank's ad copy. The Guevara piece, for example, states, 'In your dreams, everyone is treated equally.... And your bank sponsors socialist revolutions.'" --[=FileRoom.org=].) Cox spelled it "Citybank" and made the logo an eight-pointed starburst (instead of the real four-pointed one). (Citibank still called the university president, threatening a lawsuit, and he ordered them taken down. They were moved to the university's Art Department Gallery.)
68[[/folder]]
69
70[[folder:Asian Animation]]
71* ''Animation/{{Lamput}}'': In the episode "Diet Doc", Fat Doc goes on a diet and tries to avoid fried chicken since eating it will ruin his diet. Lamput, naturally, distracts him into visiting a fried chicken restaurant anyway; the restaurant he visits is called "MFC", referencing the UsefulNotes/KentuckyFriedChicken (KFC) chain of restaurants.
72* In the ''Animation/MotuPatlu'' episode "Flying Helmet", Motu is shown to have a page on Fakebook, a social media website which is a reference to Facebook.
73* ''Animation/SimpleSamosa'':
74** In the episode "Jalebi's Birthday", Jalebi uses a Google Maps parody called "Gargle Maps" to locate Vada when he asks her for help getting off of a non-working escalator in a mall.
75** In "Doctor D", Dhokla as the celebrity Doctor D uploads a rap video to a video website called "[[Website/YouTube GheeTube]]". Mayor Royal Falooda, upon making his own rap song under the alias of Doctor M, uploads that to the same website later in the episode.
76[[/folder]]
77
78[[folder:Eastern Animation]]
79* In ''Animation/KikoRiki'', Dokko uses the operating system "Okna 96", a parody of Windows 95/98 with a similar boot screen. ("Okna" is Russian for "Windows".)
80[[/folder]]
81
82[[folder:Fan Works]]
83* ''Fanfic/AGameOfCatAndCat'': "Prelude to Pandemonium": Franchise/HelloKitty opposite to make:
84--> Lu pointed at a novelty Goodbye Puppy™ laser clock.
85* ''Fanfic/TwoIdiots'' has Brave And Duster's, an obvious reference to Dave And Buster's. Averted, however, with the mention of Soundcloud.
86* ''[[http://www.fimfiction.net/story/234924 Undazzled]]'' has Mee Too, must likely a Bland Name variant of the Platform/WiiU.
87* ''Fanfic/AMillionMilesOfFun'' has "[[KitschyThemedRestaurant Deni's]]." In the [[WesternAnimation/TheLegendOfKorra Avatarverse]], no less.
88* [[https://www.fanfiction.net/u/3406423/ ZeroNinety]]'s ''WesternAnimation/{{Jem}}'' fanfics have this to go along with the original series' use of it. For example, ''[[https://www.fanfiction.net/s/9799761/1/Coming-to-Grips Coming To Grips]]'' has ''Friday After Dark'' instead of ''Series/SaturdayNightLive'' while ''[[https://www.fanfiction.net/s/7856944/1/At-Loose-Ends At Loose Ends]]'' has ''Speedy the Porcupine'' instead of ''VideoGame/{{Sonic The Hedgehog|1}}''.
89* ''Fanfic/RiseOfTheMinisukas'': Asuka owns a "Segatendo Dreamcube" (a portmanteau of Platform/SegaDreamcast and Platform/NintendoGamecube), and a farming sim called "Lunar Farming: A Marvelous Life".
90* In ''Fanfic/RiskItAll'', Ren uploads his first video of himself as a superhero to [="MeTube"=], an obvious spoof of Website/YouTube.
91* ''FanFic/OversaturatedWorld'': Not only are products renamed with in-jokes and horse puns, entire countries and famous theories are subjected to renaming in side stories. The author has gone on record to state that the language the characters are speaking is called Wranglish, after the Wranglo-saxons.
92* ''Fanfic/SkyholdAcademyYearbook'' usually averts this, despite being a modern AU with ''Franchise/DragonAge'' characters; for example, most if not all of the cast are big fans of Creator/{{Disney}} films. However, in ''I Must Be Going,'' Varric orders "Viscount Cola" from the local pizzeria.
93* In ''[[https://www.fanfiction.net/s/9926753/1/The-Gelatin-Store The Gelatin Store]]'', [[WesternAnimation/SecretSquirrel Scirocco Mole]] steals Secret's [[VideoGame/PokemonRedAndBlue Pouch Monsters Green]] video game, and Secret's uncle sends him a [[Platform/GameBoyColor Game Person Colored]].
94* In one chapter of ''Fanfic/InfinityTrainBlossomingTrail'', Parker is shown playing on a [[Platform/NintendoSwitch Swish console]].
95* ''Fanfic/JuniorOfficers'' has an anime streaming site called [[Website/{{Crunchyroll}} Chewybun]].
96* In the ''Manga/UruseiYatsura'' fanfic ''[[https://www.fanfiction.net/s/12855870/1/Those-Annoying-Humans Those Annoying Humans]]'', one of the advances that result from the alien invasion is the NP3 (as opposed to [=MP3=]) player.
97* In the ''VideoGame/PunchOut'' fanfic ''Fanfic/HomeSickNoonboryKedabory'', Aran and Disco Kid use a streaming service called [[Creator/{{Netflix}} Net]]-[[Creator/{{Nintendo}} Tendo]] to watch a ShowWithinAShow called "[[Series/TheGoldenGirls The Sassy Sisters of Shady Shores]]".
98* ''Fanfic/OSMUFanfictionFriction'' has [[UsefulNotes/KentuckyFriedChicken Kentucky Fred's Chicken]] and The Nutcracker (Cracker Barrel).
99* Used as a sort of RunningGag in ''Fanfic/PeekingThroughTheFourthWall'', a series of {{MST}} fics where the characters from ''WesternAnimation/TheLoudHouse'' read fanfics about themselves. Whenever one of the fanfics presented in the series makes a reference to a real life show, expect either Lincoln or Lana to ask if that show has anything to do with a similarly named in-universe counterpart (like ''[[WesternAnimation/HeyArnold Yo, Miguel!]]'' or ''[[Series/SesameStreet Poppy Avenue]]'').
100* ''Fanfic/AViciousVengefulSea'' uses a lot of Westeros-inspired brand names in its modernized setting, like Meraxes as a car manufacturer, [=WheelHaus=] as an Uber-like app, and Vhaegarade as Gatorade.
101* ''Fanfic/TheSimpsonsTeamLASH'':
102** Skein, the fashion company Liv signs with in "The Heiress Diaries", is a parody of real-life fast-fashion company [[https://en.wikipedia.org/wiki/Shein_(company) Shein]]. Like Skein, Shein is known for its low prices, and has become infamous for quality control issues and using sweatshop labor.
103** In "A Liv of Their Own", the OpposingSportsTeam ([[TheFundamentalist a private Christian school]]) is said to use a workout routine called "[=TrueCrossFit=]", a Christian-tinged parody of [=CrossFit=]. Aside from the PunnyName (a portmanteau of the "True Cross", the cross on which Jesus was crucified, and "[=CrossFit=]"), it's also said to be [[TrainingFromHell so intense that its practitioners are constantly getting injured]], which is a common criticism of [=CrossFit=].
104** While its appearance is never described in the text, [[AllThereInTheManual FlamingMercury5's artwork]] depicts Hikaru's gaming console as a Platform/NintendoDS look-alike. Because the DS was a gaming console that [=FlamingMercury5=] owned and constantly played when ''she'' was in elementary school, this is likely a case of WriteWhatYouKnow with a dash of TwoDecadesBehind.
105* ''Fanfic/IveGotYourBack'' mentions "Glooga", a spoof of Website/{{Google}} and a reference to ''Franchise/{{Splatoon}}'''s [[https://www.splatoonwiki.org/wiki/Glooga_Dualies Glooga Dualies]].
106* ''Fanfic/AMothersTouch'' brings up [=DuelTube=] as the alternative to Website/YouTube.
107[[/folder]]
108
109[[folder:Films -- Animation]]
110* ''WesternAnimation/BarbieInAMermaidTale'' features such popular stores as "Fred Seagull", "Bloomingtails", and "Seaphora".
111* ''WesternAnimation/DespicableMe1'': At the end when there is a ginormous dance recital turned party in Gru's lair, a minion is shown at a DJ booth that is labeled 'Gru-Ray Disc' complete with a similar logo.
112* ''WesternAnimation/{{Foodfight}}'': Originally written with the premise of ''showcasing'' brand-name items, the film became an infamous DevelopmentHell in which the majority of license owners refused to let their product names or mascots be used, effectively robbing the film of the majority of its cast. To work around the problem, the producers created dozens of stand-in Bland Name Product mascots--many of which were so ugly and unappealing that critics speculated they were intended as a TakeThat to the original license holders.
113* Considering that ''{{Franchise/Shrek}}'' takes place in an [[AnachronismStew Anachronistic Fairy-Tale satire world]], a good amount of its [[FunnyBackgroundEvent background humor]] comes from Far Far Away's Medieval counterparts of contemporary products. Attentive Viewers will notice stores such as Farbucks, Tower of London Records, Old Knavery, Burger Prince, Baskin Robbinhood (with the "31" as "XXXI"), Banana Kingdom, Friar's Fat Boy, Abercrombie & Witch, among others..
114* In ''WesternAnimation/OverTheHedge'', the three porcupine kids manage to steer a van using [[IKnowMortalKombat skills learned by playing]] "''[[VideoGame/GrandTheftAuto Auto Homicide 3]]''". Also, given the premise, there are also loads of other fictional brands for the junk food the gang steals (including the very prominent 'Spuddies', which was [[WhatCouldHaveBeen originally going to actually be]] [[DefiedTrope Pringles]] but the studio couldn't get the proper rights). Special mention goes to their parody of Act II popcorn, "Popcorn II: The Sequel".
115* ''WesternAnimation/{{Hoodwinked}}'': in her "The Real G" montage, there's a shot of Granny Puckett skydiving while drinking a can of "Forest Dew" Soda [[StealthPun which plays along]] with the Mountain/Forest setting of the movie).
116* The ''Franchise/{{Cars}}'' franchise brings back the Dinoco oil company from ''Toy Story'' (see below) and makes it a plot point multiple times. It also turns "Lightyear" into a parody of Goodyear, with Lightning [=McQueen=]'s tire of choice being Lightyear Buzzards (a reference to Goodyear's Eagle line).
117* ''Franchise/ToyStory'':
118** Pixar was able to score several product placement deals, allowing them to incorporate Mr. Potato Head, Slinky-Dog, and eventually Barbie as major characters (with too many minor ones to count), but limitations on these agreements forced them to use "Combat Carl" (who eventually became an actual character in ''Toy Story of Terror'') in place of G. I. Joe and "Mr. Spell" in place of Texas Instruments' Speak & Spell.
119** There's also the Pizza Planet truck, modeled after the 1980s Toyota pickups that had TOYOTA plastered across the tailgate in big letters but with all the letters peeled off except "YO" (a real thing people have been known to do with those trucks). A close look at the owners' manual that Hamm peruses in ''Toy Story 2'' reveals that the brand in-universe is actually Gyoza, which is a type of Japanese dumpling.
120** The Dinoco gas station is an interesting case: The name is probably based off gas station chains Sunoco and Amoco, but their dinosaur logo is referencing the logo for Sinclair Oil.
121* ''WesternAnimation/SharkTale'' has "Coral Cola", Newsreef (Newsweek), Kelpy Kreme Donuts (Krispy Kreme), and "Gup" (Gap).
122* ''WesternAnimation/SpiderManIntoTheSpiderVerse'' invokes this with [[Characters/MarvelComicsMilesMorales Miles Morales]]'s universe having "Koca-Soda" instead of "Coca-Cola", "[=RedEx=]" instead of "[=FedEx=]", "USB" instead of "UPS", and even the New York Police Department being abbreviated "PDNY". Peter's universe, however, does see ProductPlacement with Coca-Cola and the traditional "NYPD" abbreviation.
123* In ''WesternAnimation/ChickenRun'', when the order "Chocks away!" is given, triangular "Tasty-Choc" bars in yellow wrappers are removed from under a plane's wheels. (Interestingly, the fact that the packaging is exactly that of a Toblerone bar is properly acknowledged in the credits; it seems that the name-change wasn't so much about dodging a trademark as about making the pun work better.)
124* ''WesternAnimation/RockADoodle'': Edmund and the gang sailed through a flooded town which has a Dairy King restaurant, an obvious reference to Dairy Queen.
125* In ''WesternAnimation/TurningRed'', Mei's backpack is a [=BagSport=] ([=JanSport=]), and Stacy's cell phone is a Jokia (Nokia).
126[[/folder]]
127
128[[folder:Magazines]]
129* "Dean the Barbarian and the Bus Station of Doom" [[http://www.worldofspectrum.org/showmag.cgi?mag=SinclairUser/Issue081/Pages/SinclairUser08100064.jpg (1)]], [[http://www.worldofspectrum.org/showmag.cgi?mag=SinclairUser/Issue081/Pages/SinclairUser08100069.jpg (2)]], an RPG parody in ''Sinclair User'', has a hamburger restaurant by the name of [=MacDonagall=]'s, and a soft drink called Burpsi-Cola.
130[[/folder]]
131
132[[folder:Manhwa]]
133* ''Manhwa/{{Yureka}}'': Dexon, the developer of the Lost Saga virtual reality MMO sounds awfully similiar to Nexon, the publisher of the [[VideoGame/{{Mabinogi}} MMO game the manhwa authors plays.]]
134[[/folder]]
135
136[[folder:Music Videos]]
137* Music/OwlCity's "Fireflies" video features a Type & Speak (not Speak & Spell) toy.
138* Music/CyndiLauper's "She Bop" video takes place in a "Burger K" clone.
139* Music/FooFighters' video for "Big Me" is a parody of Mentos commercials, replacing the product in question with Footos and replacing the product's slogan of "The Freshmaker" with "The Fresh Fighter".
140* Not originally a video, but Ray Davies of Music/TheKinks had to fly back from New York to re-record a single line of "Lola", changing "Coca-Cola" to "cherry cola" because the BBC wouldn't play the song with a commercial product name in it.
141* The video for the ''Music/{{Gorillaz}}'' song "19-2000" has the band riding around in a "Geep".
142* The video for "Celebrity Status" by Music/MarianasTrench has one of the TV channels showing a Gapp commercial.
143* Played with in the music video for ''Music/{{Thriller}}'', where Music/MichaelJackson and his date are watching a horror movie that's literally just named ''Thriller''. Aside from being an in-joke, it's justified by being the very same "Thriller" which the song's lyrics refer to.
144* Music/TheChalkeaters:
145** First seen in the "It Just Works" music video, UsefulNotes/{{E3}} in The Chalkeaters' universe is renamed to "F3", which stands for Fan Frustration Festival.
146** Also from the "It Just Works" music video, one of the items found inside a chest is a condom branded "Dunmex", a pun on Dunmer (a race of dark elves in ''Franchise/TheElderScrolls'') and Durex.
147** The art for the "Lock Me Up" music video features a brand of snack called "Chalkitos".
148* Austra's "[[https://youtu.be/i2YbwIuhv0E Utopia]]" video features a Rainforest brand smart speaker standing in for Amazon Echo.
149[[/folder]]
150
151[[folder:Pinball]]
152* ''Pinball/ElviraAndThePartyMonsters'' features "Gravestone Pizza", likely a refernce to Tombstone Pizza.
153* ''Pinball/JurassicParkStern'' references the Barbasol can that plays an important role in [[Film/JurassicPark the original film]] by showing a "Schmarbasol" can near a computer screen in one display animation.
154[[/folder]]
155
156[[folder:Professional Wrestling]]
157* Wrestling/{{AAA}} wasn't on board with then Mega Champion Wrestling/JeffJarrett taking the Championship Belt to a Wrestling/{{TNA}} TV taping and Jarrett complied to their wishes, instead creating a belt that looked suspiciously similar to it called the Mexican Heavyweight Title or, alternatively, the AAA World Heavyweight title.
158[[/folder]]
159
160[[folder:Radio]]
161* In ''Radio/CabinPressure'':
162** The airline that Douglas used to work for is called Air England rather than British Airways (who presumably wouldn't appreciate the implication they'd ever employ anyone like Douglas).
163** Similarly, GERTI [[TheAllegedCar The Alleged Aeroplane]] is a Lockheed [=McDonnell=] 312, rather than a Lockheed Martin or a [=McDonnell=] Douglas plane.
164** Averted with Talisker whisky, which comes up as a plot point whenever Mr Birling is MJN Air's passenger (which happens OnceASeason); John Finnemore hadn't anticipated Birling becoming a recurring character after his first appearance, and would have made up a fictional whisky if he'd known he'd end up writing multiple episodes where everyone goes on about how delicious it is.
165* The new rail operator in ''The Train at Platform 4'' is called Arrivista, a play on Arriva which also reflects what total newcomers to the industry they are.
166[[/folder]]
167
168[[folder:Tabletop Games]]
169%% The following Administrivia/{{Zero Context Example}}(s) have been commented out and copied to Discussion. Please don't uncomment them unless you add enough information to make it clear that they're an example of this trope.
170%% * ''TabletopGame/{{Android}}'' "Diesel gives you flames".
171* ''TabletopGame/{{Shadowrun}}'':
172** [=McHugh's=] (AKA [=McDonald=]'s) is where shadowrunners go for a cheap, fast burger between runs (and to meet Mr. Johnson), according to ''The Neo-Anarchists' Guide to Real Life''. It’s also designed to provide the armed employees with a killbox so no funny business.
173** The ''Seattle Sourcebook'' has Gold Lion Inns, from the RealLife Red Lion Hotels chain.
174** ''The Neo-Anarchist's Guide to North America''.
175*** The Dallas/Fort Worth Metroplex has a department store chain called Theimann-Markles (Niemann Marcus).
176*** One of the bus lines servicing Quebec City is Whippet Bus Company (AKA Greyhound Lines).
177** ''New Seattle''. Seattle has the following stores: Lordstrungs (Nordstrom), Lacys (Macy's), Wordsworth (Woolworth), Lears (Sears) and Quickway (Safeway). It also has the company Microdeck (Microsoft).
178** The game also has a meta-example and RunningGag in the form of NERPS, or [=New Exciting Retail ProductS=], which is a generic term for any product of the type you might pick up at a Wal-Mart. Many shadowruns center around getting information about upcoming NERPS to their manufacturers' competitors.
179* Mayfair Games' ''Underground'' supplement ''Streets Tell Stories'' had Tres Equis ([[https://en.wikipedia.org/wiki/Cuauht%C3%A9moc_Moctezuma_Brewery#Dos_Equis Dos Equis]]) beer, USA Alive ([[https://en.wikipedia.org/wiki/USA_Today USA Today]]) newspaper and the Roebock Athletic Shoe Corporation ([[https://en.wikipedia.org/wiki/Reebok Reebok]]).
180* ''TabletopGame/SLAIndustries''. On Mort you can buy a Klippo (Zippo) lighter and go to Dunkem Donuts (Dunkin Donuts).
181* ''TabletopGame/{{Paranoia}} XP'' supplement ''The Underplex''. Clones could buy Lee-V-EYE's Sort-A-Blue [=PseuDenim=] Leisure pants, a reference to Levi's (Levi Strauss & Co.'s) jeans.
182* ''TabletopGame/{{Toon}}'' supplement ''Tooniversal Tour Guide'':
183** "[=CarToon=] Wars" setting. The Twisted Ridge Mall had stores such as B. Dulltoon Books (B. Dalton Books), Spacy's Department Store (Macy's), Frederick's of Hollyweird (Frederick's of Hollywood), Z-Mart (K-Mart) and Toonited Artists (United Artists).
184** "Dungeons And Toons" setting. Toonquest (''TabletopGame/RuneQuest''), Tunnels and Moles (''TabletopGame/TunnelsAndTrolls''), Dragonpants Saga (''Literature/{{Dragonlance}} Saga''), Forgotten Helms (''TabletopGame/ForgottenRealms'')
185* Classic ''TabletopGame/{{Traveller}}'', Paranoia Press supplement ''Merchants and Merchandise'' Merchandise section.
186** The Canolta XA-1 camera was made by the camera company Canolta Photographics (the Japanese camera company [[https://en.wikipedia.org/wiki/Minolta Minolta]] c.f. "Only from the mind of Minolta").
187** The [=LHeP9(Or)=] Series 12/136 computer system entry said that the manufacturer Delta Research sold programs for it through a subsidiary, Interworld Business Machines (AKA IBM, International Business Machines).
188* ''Encounter Critical'' supplement ''Asteroid 1618''. One of the restaurants in the Domed City is Rigellian Fried Poultroid (AKA [[http://en.wikipedia.org/wiki/Kentucky_Fried_Chicken Kentucky Fried Chicken]], known as KFC nowadays).
189* Creator/{{Chaosium}}'s ''TabletopGame/{{Stormbringer}}'' supplement ''Demon Magic: The Second Stormbringer Companion''. One of the businesses in the Velvet Circle is Froderik's Millinery, which sells "stunning garments of silk and cotton" that are "unsuitable for treks through the wilderness, but handy for an evening’s pleasure." ([[http://en.wikipedia.org/wiki/Frederick%27s_of_Hollywood Frederick's of Hollywood]], which sells sexy lingerie for women).
190* ''{{TabletopGame/Cyberpunk}}'':
191** The game has, among others, ''Merrill, Asukaga, & Finch'' (Merrill Lynch), and ''[=SegAtari=]'' (a portmanteau of Creator/{{Sega}} and Creator/{{Atari}}). Averted with companies such as ''Barrett'' and ''Colt'', named after and with the same business as their RealLife counterparts.
192** The game's main source of para-medics is Trauma Team. Their main competitor is [[Music/REOSpeedwagon REO Meatwagon]].
193* West End Game's ''TabletopGame/{{Ghostbusters}}'' RPG. The Ghost Toasties adventure has a number of mascot characters from various cereals: Zap, Crinkle, and Bop (Snap, Crackle and Pop, Rice Krispies), the Quix Rabbit (the Trix Rabbit, Trix cereal), Cap’n Crackle (Cap'n Crunch cereal), the Cocoa Quips Koala (the Sugar Bear from Post Super Sugar Crisp), Toucan Jack (Toucan Sam, Froot Loops) and the Lucky Chomps Leprechaun (Lucky Charms leprechaun)
194* ''TabletopGame/StarFleetBattles'' has the Federation Express (Federal Express, AKA [=FedEx=]) Corporation. Both companies deliver packages, but Federation Express does it across the known galaxy.
195[[/folder]]
196
197[[folder:Theatre]]
198* ''Theatre/FiniansRainbow'' has the catalogue of Shears and Robust. Mr. Shears and Mr. Robust themselves make an appearance.
199* ''Theatre/SeraMyu'' has Banzai as a sponsor for a ShowWithinAShow in Eien Desetsu's revised version. Bandai sponsored that run of the musicals. Subverted: they don't replace Bandai, and are said to make ''omochi'' (rice cakes) instead of ''omocha'' (toys).
200[[/folder]]
201
202[[folder:Toys]]
203* The ''Franchise/{{Transformers}}'' franchise has had to deal with some of this over the years. The original toyline featured some vehicle modes that '''strongly''' resembled real life models. When they do an anniversary toyline with an updated version, they sometimes just cannot take what the car was originally because of licensing problems. For example: the original Bumblebee was a VW beetle and Jazz was a Porsche. Both companies did not want to be associated with a violent kids' show. So instead Hasbro would create a car design that was far enough removed from the name brand but close enough that there is no problem recognizing the character. ''Film/Transformers2007'' did not have that luxury, and just changed the alternate modes. The ''Alternators'' and ''Binaltech'' lines were unique for having absolutely everything be a licensed toy, though it was mostly Ford, Chevy and Dodge.
204** The [[Franchise/TransformersGeneration1 original Mirage and Wheeljack]] toys play with this trope. Takara originally had licenses from car manufacturers for their ''Diaclone'' line, which were imported unchanged by Hasbro. As racing cars, Mirage and Wheeljack's vehicle forms were licensed from Ligier and Lancia, respectively, though their primary sponsors (Gitanes and Alitalia, respectively), not so much. The toys were rebranded "'''C'''itanes" and "Alital'''l'''a".
205*** A Diaclone-exclusive Stratos in Marlboro livery was similarly changed by Takara. "Marlboor" made a cameo in an issue of ''[[ComicBook/TransformersGenerationOne The War Within]]'' (though without the sponsor names, of course, since this was set millions of years ago on Cybertron), and later on became a canon character with the name Exhaust and recieved new figures. The first official figure of Exhaust, a retool of ''Masterpiece'' Wheeljack, didn't have any Marlboro logo on it, but the paintjob it was originally shown was still identical to the original Marlboro Stratos livery, so it got both legal issues with Philip Morris (Marlboro's parent company) and was accused to promote smoking to children. As a result, the toy deco was changed to replace the V-shaped pattern with a more squarish one (postponing its release date by a month), but it wasn't enough and the figure ended up being banned from export outside of Japan. Online store [=TFSource=] managed to circumvent the whole issue by having their entire stock of Exhaust figures further repainted to change the pattern to a straight line in order to make them legal for worldwide export.
206* [=KenSingTon=], makers of the "Vii", a [[ShoddyKnockoffProduct knockoff of the Wii]]. The Vii got the nickname "Chintendo Vii" after widespread exposure on the Internet.
207* NECA toys released a set of toys based on ''Film/TeenageMutantNinjaTurtles1990'' that included a box of "[[http://www.oafe.net/blog/?p=26818 Tile Game Pizza]]."
208* Mixing containers that go with the ''Toys/{{Poopsie}}'' toys will almost always be labeled with a ToiletHumour-themed parody of an existing soda, perfume, fast food, drink, or coffee brand. These include "Barfbucks", "Dunk'N Deuce", "Poopda Express", and "Wipe Castle". Makes you wonder [[NauseaFuel what the unicorns in the Poopsie universe]] are ''really'' consuming...
209* In ''WesternAnimation/SpiderManIntoTheSpiderVerse'', [[Characters/MarvelComicsMilesMorales Miles Morales]] wore a pair of Nike Air Jordan 1s. Due to the cost of securing the Nike license, most merchandise from the film (Such as Creator/{{Hasbro}}'s Marvel Legends action figure or even the premium Hot Toys figure) instead depicted Miles in a pair of generic red sneakers.
210* In the mid 60s, Japanese manufacturer Marusan began making vinyl toys based off popular hero and monster characters from series like Franchise/{{Godzilla}} or [[Franchise/UltraSeries Ultraman]]. One big-name monster icon they could not license, despite him appearing in [[Film/KingKongVsGodzilla a pair of]] [[Film/KingKongEscapes Japanese films]] of the time, was Franchise/KingKong. So they released a "Giant Gorilla" as part of their ''Film/OneMillionYearsBC''-inspired line of dinosaur toys, but everyone of course knew who it was supposed to be. Without the need to worry about licensing, this Giant Gorilla was reissued in later years as well.
211[[/folder]]
212
213[[folder:Visual Novels]]
214* ''VisualNovel/AceInSpace'': Enby's blog is hosted on "[[Website/{{Tumblr}} bumblr dot com]]".
215* ''VisualNovel/AsagaoAcademyNormalBootsClub'' is a huge offender. Including, but not limited to: [[VideoGame/SuperSmashBros Stupendous Stomp Sisters]], [[VideoGame/HeyYouPikachu Screw You, Pikachomp!]], the [[{{Platform/Wii}} Oui]], and [[VideoGame/AnimalCrossing Animal Intersection]].
216* Creator/ChristineLove's visual novels:
217** In ''VisualNovel/DigitalALoveStory'', Amie Computers is a transparent stand-in for Amiga.
218** ''VisualNovel/DontTakeItPersonallyBabeItJustAintYourStory'':
219*** Amie appears to be rather successful. They not only produce tablet computers à la Apple, they also run a popular social networking site called [=AmieConnect=], which is a clear stand-in for Website/{{Facebook}}.
220*** Love doesn't even pretend 12channel isn't [[Website/{{Fourchan}} 4chan]].
221** Amie is still around in the fifth millennium for ''VisualNovel/AnalogueAHateStory'', which also introduced [=keOS=] as a Unix standin.
222* The protagonist of ''VisualNovel/DoubleHomework'' has a [=GameStation=] as his main video game console.
223* ''VisualNovel/TheLetter'':
224** Isabella's mother mentions looking at her profile page at [[Website/{{Facebook}} Facenook]].
225** The characters frequently visit a coffee shop called "Czarsbucks".
226** Rebecca is mentioned to have played a lot of [[Franchise/NancyDrew Nancy Blue]] games as a child.
227* In ''VisualNovel/MarcoAndTheGalaxyDragon'', a young Marco is shown playing a Staingway (Steinway) piano in the very first scene.
228* Several examples in ''VisualNovel/{{Melody}}'':
229** Arnold orders a Heinakan at Amy’s birthday dinner.
230** Also, there’s the option of the protagonist and Melody giving Amy a Koko Shanel perfume for her birthday.
231** Melody plays Fussball with the protagonist at her favorite hangout from her childhood.
232* ''VisualNovel/MuvLuv EXTRA'' has male protagonist Takeru agonizing over the discontinuation of his beloved [[Platform/{{Dreamcast}} Dreamcost]] console, and he hopes that one of his favorite video games is ported over to the [[Platform/PlayStation2 PlayStallion 2]].
233** In general this applies to just about ''every'' defense company making [[MiniMecha TSFs]] [[AllThereInTheManual mentioned in the side material.]] Granted these are based off actual products made by their IRL counterparts. Examples include [[https://en.wikipedia.org/wiki/Lockheed_Martin Lockweed Mardin]], [[https://en.wikipedia.org/wiki/Northrop_Grumman Northrock Grunnan]], [[https://en.wikipedia.org/wiki/Sukhoi Sufoni]], and [[https://en.wikipedia.org/wiki/Russian_Aircraft_Corporation_MiG Mikoyam Guluvich]].
234* ''VisualNovel/MysticMessenger'':
235** There is a game called [[VideoGame/LeagueOfLegends LOLOL]]. There's also [[{{Platform/Steam}} Scheam]], [[{{Creator/Nintendo}} Nimtendo]] and [[Website/YouTube MeTube]].
236** One of the characters' favorite meals consists of Honey Buddha Chips and Ph D Pepper.
237* Kokichi Oma from ''VisualNovel/DanganronpaV3KillingHarmony'' holds a bottle of "Panta" grape soda in his official artwork.
238* ''VisualNovel/PrincessEvangile'' both averts and plays it straight:
239** Vincennes, the school setting, serves a real brand of tea, Fortnum & Mason.
240** Tamie is constantly seen carrying a "Nekon" brand camera (corresponding to Nikon), which matches her hat that has cat ears and a tail.
241* In ''VisualNovel/ShiningSongStarnova'', people keep track of their social media using apps like Chirper (Twitter), Ourtube (Youtube) and Spacebook (Facebook).
242[[/folder]]
243
244[[folder:Web Animation]]
245* ''WebAnimation/AstroLOLogy'': A fictional version of [=YouTube=] called "[=StarTube=]" shows up in a few episodes.
246* ''WebAnimation/BentoBanana'': Mochiflix is an anime streaming service whose name is a play on Creator/{{Netflix}} (a streaming service that serves anime).
247* ''WebAnimation/DrHavocsDiary'' has Playtoy magazine.
248* ''WebAnimation/KlayWorld'' has Co-Co Cola.
249* While most ObjectShows don't bother creating one and instead choose to use the product's actual name, ''WebAnimation/InanimateInsanity'' is a notable exception. II has the [=MePhones=], which are clearly meant to be like {{Creator/Apple}}'s iPhones as well as the [=MePad=], designed like the iPad, for its second season. "Theft and Battery" also includes a Bland Name variant of the Apple corporation, which is, as you'd expect, Meeple with the creator being Steve Cobs.
250* ''WebAnimation/MetaRunner'' has quite a few, including "Soobway" and "Wondy's", and a special episode pokes fun at this trope to hell and back.
251-->'''Tari''': Don't you mean Subwa--\
252'''WebAnimation/TheOdd1sOut''': Nope, I definitely mean Soobway.
253* ''WebAnimation/TheMightyGrandPiton'': Connie is seen with her family inside a "Yotoya" car.
254* ''WebAnimation/MoniRobo'': [[https://www.youtube.com/watch?v=dpOgb_fGc5k Mika]] auditions for a channel named Rickeloteon, a reference to Nickelodeon.
255* ''WebAnimation/MurderDrones'' has [=JCJenson=], which is a double reference to the RealLife company [=SCJohnson=] and a portmanteau of [[VideoGame/DeusEx JC Denton and Adam Jensen's names.]]
256* The ''WebAnimation/RobotboxAndCactus'' episode "Box of Wine" has a "Circle J" convenience store rather than a Circle K.
257* ''Franchise/{{Tamagotchi}}'': One ''Sorette, Kuchipatchi.'' short has Kuchipatchi dancing to a music video on [=PatchiDouga=], a reference to Website/NicoNico (formerly Nico Nico Douga).
258* Zigzagged in Steve Cutts' ''[[https://youtu.be/VlVeoPXFHEA Where Are They Now?]]'' which has both "FCK Fried Chicken" and actual KFC packaging.
259[[/folder]]
260
261[[folder:Web Original]]
262* In the fourth episode of ''WebAnimation/{{Blamimation}}'', Kris and Scott travel to the digital world of Tro-er, Fron...where they ride lightcyc-er, glowbikes for a while until Scott merges with the Master Control Frogram.
263* ''WebVideo/DrGlaucomflecken'': Actually averted. The shady health insurance company is specifically mentioned to be United Healthcare, a company well-known in the US medical community for denying insurance claims on extremely flimsy pretexts.
264* ''{{WebVideo/Gameboys}}'':
265** Screentime for Facebook in general.
266** Vidgram for Instagram
267** Gee-mail for Gmail
268** Playflix for Netflix and other similar services
269** Session for Zoom
270** Chatter for Tinder, Grindr and other similar services
271* In ''WebVideo/TheGamersNaturalOne'', the usual cast plays a session of ''Cyberrun'' -- an UrbanFantasy-slash-{{Cyberpunk}} TabletopRPG that is [[YouWannaGetSued most definitely unrelated]] to either ''TabletopGame/{{Shadowrun}}'' or ''TabletopGame/{{Cyberpunk}}''.
272* Foamy the Squirrel of ''Illwillpress'' commonly uses brand substitutes: Snell Computer company, the Fatkins Diet, or [=StarSchmucks=] Coffee.
273* The fourth-grade section of the educational game [[http://www.eduplace.com/kids/hme/k_5/proofread/proof.htm Proofreading Power]] features the shows ''[[Anime/PokemonTheSeries Picklemon]]'', ''This Old Room'', ''[[Series/AmericasFunniestHomeVideos America's Slowest Videos]]'', ''[[Series/SesameStreet Cinnamon Street]]'', ''[[WesternAnimation/TheProudFamily The Fussy Family]]'' and ''[[Series/{{Teletubbies}} Bathtubbies]]'' on a Saturday morning schedule.
274* ''WebVideo/RatsSMP'': The Halloween event on Day 16 features a trail of candy leading to the Playroom, including colourful "Scootles", "Kronch" chocolate bars, "Geese's Pieces", and "[=NicNac=]" packets.
275* ''Website/SCPFoundation'', [[http://www.scp-wiki.net/scp-1160 SCP-1160 ("Effective Containment")]]. The true nature of SCP-1160 changes depending on what people believe about it. The Foundation keeps SCP-1160 manageable by distributing "Super Coco Pows" cereal, which has an SCP-1160-like mascot that tries to steal the cereal from children. "Super Coco Pows" is based on General Mills' "Cocoa Puffs" cereal, and the mascot is based on Sonny the Cuckoo Bird, the mascot for Cocoa Puffs.
276* Froghand, from the [[https://froghand.neocities.org/vaporwavegames.html Shitty Vaporwave Indie Game Reviews]]:
277-->Maybe I'll make an actual Outrun art project, involving, shit, I don't know. Hotline Miami recreated entirely in web languages. But then I'll get striked by the copyright vultures, so I'll call it "Bob Lime Boob Slamming" or what have you.
278* One donation feature on LetsPlay/StephenPlays' Twitch streams is for Tiny Eddie, a knock-off of the snack cake brand Little Debbie's. Triggering the feature rolls a pitch for a randomly-generated snack item, though sometimes the pitched fake product can sound {{bizarre|TasteInFood}}.
279* In ''Roleplay/WeAreAllPokemonTrainers'', there are several particularly "recognizable" brands and names such as Chatter (Twitter), ''[[VideoGame/PlantsVsZombies Oddish vs. Dusknoirs]]'', ''[[VideoGame/FalloutNewVegas Fallout: New Nimbasa]]'' or ''[[Fanfic/ThirtyHs 23Js]]''.
280* ''WebVideo/YandereHighSchool'' has 'crab' as a substitute word for many things: Website/{{You|Tube}}crab, [[Platform/NintendoGamecube Gamecrab,]] etc. Also "jPhone", and "Fumblr". The second season introduces the "Galaxy Nexus Crab" somewhat subtly.
281[[/folder]]

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