| 1 | ->''"I've lived all my life in this weird wonderland;''\ |
| 2 | '' I keep buying things that I don't understand,''\ |
| 3 | '' 'Cause they promise me miracles, magic and hope,''\ |
| 4 | '' But somehow it always turns out to be soap."'' |
| 5 | -->-- "Chim Chim Cheree" by '''Creator/AllanSherman''', a parody of "Chim Chim Cheree" from ''Film/MaryPoppins'' |
| 6 | |
| 7 | An index of tropes about the advertising, marketing, and promotion of commercial products. |
| 8 | |
| 9 | These are usually TropesHiddenFromAudience, in order to compel them to act or buy. |
| 10 | |
| 11 | See {{Advertising}} for a list of works. |
| 12 | ---- |
| 13 | !!General: |
| 14 | [[index]] |
| 15 | |
| 16 | [floatboxright: |
| 17 | '''Main:''' |
| 18 | + {{Advertising}} |
| 19 | |
| 20 | '''Categories:''' |
| 21 | + BasicCommercialTypes |
| 22 | + ComingAttractions |
| 23 | + FilmPosters |
| 24 | + MistruthInMarketing |
| 25 | + {{Trailers}} |
| 26 | + WeaselWords |
| 27 | ] |
| 28 | |
| 29 | * ThirtyDayFreeTrial |
| 30 | * AbsoluteComparative |
| 31 | * AbsurdBrandName: When the name of the product or service is something you wouldn't expect a marketing team to approve. |
| 32 | * AbusiveAdvertising: Ads that threaten to harm anyone who doesn't buy the product being advertised. |
| 33 | * AdBreakDoubleTake: An establishing shot or establishing line that appears on both sides of a commercial break. |
| 34 | * AdBumpers |
| 35 | * AdDissonance |
| 36 | * AdReward: Advertisements used in lieu of paying [[{{Microtransactions}} real money]] for players to gain additional in-game bonuses. |
| 37 | * AdvertOverloadedFuture: Advertisements will be everywhere in the future. |
| 38 | * AdvertisementGame |
| 39 | * AdvertisingByAssociation |
| 40 | * AdvertisingCampaigns |
| 41 | * AdvertisingDisguisedAsNews |
| 42 | * AdvertisingOnlyContinuity: Commercials for merchandising tie-ins depict events that are not consistent with the canon of the work the merchandise is a tie-in of. |
| 43 | * AllNaturalSnakeOil |
| 44 | * AllegedlyFreeGame: A game is advertised as free, but is made so that playing it can still cost money. |
| 45 | * AnimateBodyParts |
| 46 | * AnnoyingPopUpAd |
| 47 | * ApplianceDefenestration |
| 48 | * AsbestosFreeCereal: A product advertises an irrelevant or universal feature as if it is something unique and/or special. |
| 49 | * AttackOfThePoliticalAd |
| 50 | * MediaNotes/BeerCommercials |
| 51 | * BeforeAndAfterPictures: A commercial for a dietary product or anything else that could improve physical appearance demonstrates product effectiveness by showing a picture of the customer before they used the product and a picture depicting the customer after they used the product. |
| 52 | * BetterThanNew |
| 53 | * MediaNotes/{{Billboard}} |
| 54 | * BiteTheWaxTadpole: Slogans and brand names that do not translate well overseas. |
| 55 | * {{Blipvert}} |
| 56 | * BlueLiquidAbsorbent |
| 57 | * BrandNameTakeover |
| 58 | * BrandNamesAreBetter |
| 59 | * BrandX |
| 60 | * BreakawayAdvertisement |
| 61 | * BumperSticker |
| 62 | * CableSatelliteMudslinging |
| 63 | * CharacterShill |
| 64 | * ChristmasCreep: Selling Christmas-related stuff out of season. |
| 65 | * CityShoutOuts |
| 66 | * ClarkesLawForGirlsToys |
| 67 | * ColbertBump: An obscure thing gets more attention after being referenced in a more well-known work. |
| 68 | * CommercialBreakCliffhanger: An episode of a television show ends on a cliffhanger right before the commercial break, the cliffhanger being resolved once the commercial break is over. |
| 69 | * CommercializedChristmas |
| 70 | * CommercialPopUp: A trend of a commercial blurb in the form of a "pop-up" style graphic (audio optional) during a show. |
| 71 | * CommercialSwitcheroo: It looks like they're selling one product, but it turns out the commercial is for a different product. |
| 72 | * CompetingProductPotshot |
| 73 | * ConsumerConspiracy |
| 74 | * CorporateSponsoredSuperhero |
| 75 | * {{Crunchtastic}} |
| 76 | * DadaAd |
| 77 | * DamnedByAFoolsPraise: Insulting a work by having a dumb or unpleasant character like it. |
| 78 | * DamnedByFaintPraise |
| 79 | * TheDeadRiseToAdvertise: An advertisement has the product endorsed by deceased celebrities. |
| 80 | * TheDinnermobile |
| 81 | * DeceptivelySimpleDemonstration |
| 82 | * DesignStudentsOrgasm |
| 83 | * DisneyOwnsThisTrope |
| 84 | * {{Dualvertisement}} |
| 85 | * EmbarrassingAdGig |
| 86 | * EnforcedPlug |
| 87 | * EngineeredHashtag |
| 88 | * EverythingTalks |
| 89 | * ExcuseQuestion |
| 90 | * EyeCatch |
| 91 | * FaceOnTheCover |
| 92 | * FakeFood |
| 93 | * FakeVideoCameraView |
| 94 | * ForYourPeopleByYourPeople |
| 95 | * ForcedMeme |
| 96 | * FourthWallGreeting |
| 97 | * FreePrizeAtTheBottom |
| 98 | * {{Freemium}} |
| 99 | * GetTheSensation |
| 100 | * GhostInTheMachine |
| 101 | * GourmetPetFood: Pet food is advertised as fancy. |
| 102 | * GratuitousSpecialEffects |
| 103 | * HeadAndHipPose |
| 104 | * HereComesTheScience |
| 105 | * HiveMindTestimonial |
| 106 | * HomogenousMultinationalAdCampaign |
| 107 | * HopeMongering |
| 108 | * {{iProduct}} |
| 109 | * ImagineSpot |
| 110 | * InUniverseMarketing |
| 111 | * InsaneProprietor |
| 112 | * InternetAds |
| 113 | * InvisibleAdvertising |
| 114 | * {{Itasha}}: Cars painted or stickered with cartoon characters (usually those from anime/manga). |
| 115 | * {{Japandering}} |
| 116 | * JerksUseBodySpray |
| 117 | * KitschyLocalCommercial |
| 118 | * LetsMeetTheMeat: Sentient food portrayed as eager to be eaten. |
| 119 | * Letters2Numbers |
| 120 | * LiesDamnedLiesAndStatistics |
| 121 | * LimitedSpecialCollectorsUltimateEdition |
| 122 | * LiteCreme |
| 123 | * LogoJoke |
| 124 | * MadeInCountryX |
| 125 | * MailOrderNovelty: A tchotchke advertised in a magazine or comic book, which (usually) just ends up being utterly useless. |
| 126 | * TheManIsStickingItToTheMan |
| 127 | * {{Mascot}}: A fictional character used to represent a product or company. |
| 128 | * MenBuyFromMarsWomenBuyFromVenus |
| 129 | * MerchandisingTheMonster: A dangerous villain or evil force being used for all ages marketing, but in universe. |
| 130 | * {{Microtransactions}} |
| 131 | * MisaimedMerchandising: A work of fiction has advertisements and merchandise tie-ins that appear to miss the point of the work's story or message or come off as very strange to the people who have seen the work. |
| 132 | * ModelCouple |
| 133 | * ModelingPoses |
| 134 | * NeverNeedsSharpening: A glaring design flaw is spun to make it seem like a desirable feature. |
| 135 | * NewAndImproved |
| 136 | * NewLookSameGreatTaste |
| 137 | * ObsessiveSpokesperson |
| 138 | * OfferVoidInNebraska |
| 139 | * OperatorsAreStandingBy: A product is implied to be limited time only by saying that operators are awaiting calls. |
| 140 | * OrganAutonomy: Independently sentient body parts have a good chance to appear in commercials, especially if the product advertised is food, drink or medication. |
| 141 | * OurProductSucks: The advertisement unabashedly states that the product advertised is worthless, either as SelfDeprecation or to manipulate customer interest via ReversePsychology. |
| 142 | * OurSloganIsTerrible: A slogan that stinks. |
| 143 | * OverlyCoolPlaySpace: When toys (or other things meant for children) are shown in environments kids probably didn't set up. |
| 144 | * ParityProductParadox |
| 145 | * ParodyCommercial: A comedy sketch consisting of a commercial for a fictional product. |
| 146 | * ParodyProductPlacement: A work pokes fun at the concept of ProductPlacement. |
| 147 | * PaymentPlanPitch |
| 148 | * PictorialLetterSubstitution: Replacing a letter (or part of a letter) with an image of something else with a similar shape. Often used in title logos. |
| 149 | * PistolPose |
| 150 | * PolishTheTurd: The advertisement lies about the product being better than it actually is. |
| 151 | * PovertyPorn |
| 152 | * ThePowerOfCheese |
| 153 | * PreOrderBonus: Pre-ordering a video game gets you exclusive content. |
| 154 | * ProductAsSuperhero |
| 155 | * ProductPlacement: A work of fiction features real-life products. |
| 156 | * ProductPlacementName |
| 157 | * ProductPromotionParade |
| 158 | * ProductSwitcherooAd |
| 159 | * PropagandaPiece |
| 160 | * PublicRelationsAd |
| 161 | * PublicityStunt |
| 162 | * RepeatingAd |
| 163 | * ReversePsychologyMarketing |
| 164 | * RidiculouslyLoudCommercial |
| 165 | * RiggedContest |
| 166 | * ScareCampaign |
| 167 | * ScareEmStraight: A public service announcement tries to persuade people to avoid doing bad things by convincing them that terrible things will happen to them if they end up straying from the straight and narrow. |
| 168 | * SelfPromotionDisguisedAsNews |
| 169 | * SexForProduct: The ad convinces the viewer that they'll be more successful with the gender they are attracted to if they use this product. |
| 170 | * SexSells: Ads use fanservice to try and sell the product. |
| 171 | * SexyPackaging |
| 172 | * ShavingIsScience |
| 173 | * ShoddyKnockoffProduct: A very poor ripoff of the actual product that's in high demand. |
| 174 | * SideBySideDemonstration |
| 175 | * SideEffectsInclude |
| 176 | * SigilSpam |
| 177 | * SimilarToTheShow |
| 178 | * SlicesDicesAndMakesJulienneFries |
| 179 | * {{Slogans}}: A clever statement associated with the advertised product explaining why the audience should buy it. |
| 180 | * StealthCigaretteCommercial |
| 181 | * StepfordConsumer |
| 182 | * StrawmanProduct: The advertisement tries to mislead the audience into believing that what's advertised is better than the competition. |
| 183 | * StuckOnBandAidBrand |
| 184 | * SubliminalAdvertising |
| 185 | * SubliminalSeduction |
| 186 | * SuperBowlSpecial (also known as FIFAWorldCupSpecial) |
| 187 | * SurpriseRelease: A work is released the same day it’s announced. |
| 188 | * {{Tagline}}s |
| 189 | * TalkingPest |
| 190 | * TapeSwitch |
| 191 | * ThematicSequelLogoChange |
| 192 | ** SequelLogoInRuins |
| 193 | * TokenTrio |
| 194 | * TooIncompetentToOperateABlanket: The ad tries to convince the audience the product is needed by showing people without the product being unable to do what the product is designed for. |
| 195 | * TotallyRadical: The ad uses outdated slang in a misguided attempt to appeal to the younger generations. |
| 196 | * UnfortunateIngredients |
| 197 | * UnisexSeriesGenderedMerchandise |
| 198 | * UpMarketing |
| 199 | * UpToOrMore: Deceptive discount offers. |
| 200 | * VeryFalseAdvertising |
| 201 | * ViralMarketing |
| 202 | * WantedPoster |
| 203 | * WeCare |
| 204 | * WeDontSuckAnymore |
| 205 | * WhatWereTheySellingAgain: The ad is so weird or disturbing that the audience quickly forgets what was being advertised. |
| 206 | * WolverinePublicity |
| 207 | * XtremeKoolLetterz |
| 208 | |
| 209 | !!Breakfast Cereals: |
| 210 | * AdjacentToThisCompleteBreakfast: An ad for a sugary breakfast cereal claims to be part of a complete breakfast, when it's more accurate to say that it is next to a far more healthy breakfast. |
| 211 | * CerealInducedSuperpowers |
| 212 | * CerealViceReward: The ad shows consumers indulging in immoral or even illegal behaviour in order to obtain the advertised product, supposedly because it is just that good. |
| 213 | * MagicallyDelicious |
| 214 | |
| 215 | !!Disclaimers: |
| 216 | * UsefulNotes/BatteriesNotIncluded |
| 217 | * DoNotAttempt |
| 218 | * IApprovedThisMessage |
| 219 | * MotorMouth |
| 220 | * RattlingOffLegal: The voice-over rapidly mentions legal disclaimers as the commercial nears its end. |
| 221 | * UnreadableDisclaimer |
| 222 | |
| 223 | !!Medical: |
| 224 | * ImNotADoctorButIPlayOneOnTV |
| 225 | * NineOutOfTenDoctorsAgree |
| 226 | * SideEffectsInclude |
| 227 | * SpiceRackPanacea |
| 228 | |
| 229 | !!Music: |
| 230 | * IsntItIronic: A licensed song that is used to promote a product has lyrics or a true meaning that is either irrelevant or the complete opposite of the subject matter, usually because the ad-makers didn't bother to listen to more than one line of the song, or took it at face value. |
| 231 | * {{Jingle}}: A song that is used to advertise stuff. |
| 232 | * PhoneNumberJingle |
| 233 | * RepurposedPopSong: A pre-existing song is repurposed as an advertising jingle. |
| 234 | * TopTenJingle |
| 235 | |
| 236 | !!Stock Phrases: |
| 237 | * AndNinetyNineCents |
| 238 | * ButWaitTheresMore: Telling the audience that their product has more features in case they haven't become interested yet. |
| 239 | * IfYouCallBeforeMidnightTonight |
| 240 | * ItWorksItself |
| 241 | * NotAvailableInStores |
| 242 | * NowHowMuchWouldYouPay |
| 243 | * PleaseSubscribeToOurChannel |
| 244 | * ThisProductWillChangeYourLife |
| 245 | * ViewersLikeYou |
| 246 | [[index]] |
| 247 | |
| 248 | !!Notable Venues: |
| 249 | * MediaNotes/PrimeTime |
| 250 | * SaturdayMorningCartoon |
| 251 | * UsefulNotes/SuperBowl |
| 252 | |
| 253 | !!Other: |
| 254 | * AdvertisingCampaigns |
| 255 | * BRoll: Illustrative, often publicitary footage inserted into real-time broadcasts. |
| 256 | * ''Series/MadMen'' |
| 257 | |
| 258 | !!Reactions to advertising: |
| 259 | * ''Website/AdTurds'' |
| 260 | [[/index]] |
| 261 |
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