Line #44 Main/AdDissonance


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10	[[quoteright:350:[[TheGreatDepression https://static.tvtropes.org/pmwiki/pub/images/ad_dissonance.jpg]]]]
11	[[caption-width-right:350:Selling the American Dream against the hard truth of {{the Great Depression}}. Oh, and the Ohio River Flood.]]
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16	->''"Welcome to Pandora. Your final destination, GUARANTEED!"''
17	-->-- Billboards in ''VideoGame/Borderlands1''
18
19	Happy families frolicking on a beach as a cute little jingle plays in the background. Grinning supermodels moonily discussing how wonderful the product is. A cheerful, paternal-sounding announcer going on about how its makers are dedicated to improving your life. It seems like a normal, saccharine-sweet ad.
20
21	...Until, of course, we zoom out to see it playing on a flickering TV in the middle of a war zone, displayed on a rotting UsefulNotes/{{billboard}} in a GhostCity, or being beamed into the minds of some [[CityNoir grim]] {{Dystopia}}'s residents. The ad will (almost) always be for the MegaCorp that caused the whole mess in the first place, especially if it's a {{Cyberpunk}} work.
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23	SubTrope of IronicJuxtaposition. As you see above, it's a definite TruthInTelevision. For examples from Website/ThisVeryWiki, see JustForFun/AdOfWin and DarthWiki/AdOfLose. If the product being advertised is a medication with a long list of side-effects, that's SideEffectsInclude. See ArtStyleDissonance, where it is the aesthetic and look of a work that clashes with the tone rather than an advertisement.
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25	!!Examples
26
27	[[foldercontrol]]
28
29	[[folder:Comic Books]]
30	* ''ComicBook/RedRobin'': When Tim returns to Gotham, he stands in front of a cheery ad with a smiling family declaring Gotham a great place to live right before diving into the graffiti-covered streets to deal with a mugger.
31	[[/folder]]
32
33	[[folder:Film -- Animated]]
34	* ''WesternAnimation/WallE'' does this with holographic billboards on Earth and uses them to detail the movie's backstory. Creator/{{Pixar}} then took it even further by [[AllThereInTheManual giving Buy 'n Large its own functional website]], which expands on said backstory and is packed with black humor/social commentary worthy of ''Website/TheOnion''.
35	[[/folder]]
36
37	[[folder:Film -- Live-Action]]
38	* ''Film/{{Brazil}}'': Advertisements for things like secure cruise lines ("A panic-free atmosphere!") and things to buy are all over the place, plus standard "anti-espionage" posters ("loose lips sink ships") on the offices. All of which are little more than literal window dressing to try to cover the colossally screwed-up, barely-functioning world the characters live in: one scene shows a road with an endless line of billboards on each side, which prevent anybody on the vehicles from seeing an endless arid wasteland lying beyond.
39	* [[https://www.youtube.com/watch?v=0VnIrXmdYhY Used with depressing effectiveness]] in ''Film/ChildrenOfMen''.
40	* The publicity ad for Shell Beach in ''Film/{{Dark City\|1998}}''. It is one of the few happy and bright images in the entire movie, where the city is dark and run down. It gets truly dissonant because while the main character and his uncle remember growing up and living there, no one knows how to get there. It turns out that [[spoiler:the [[RealityWarper reality-warping]] aliens have implanted FakeMemories of the place in everyone; ''it never existed'']].
41	* This was the first teaser trailer for ''Film/ResidentEvilExtinction''. It starts by showing a tourism ad for UsefulNotes/LasVegas that then starts glitching out, [[BrokenRecord repeating "where the party never dies"]] as the camera pulls out and reveals it's playing on a big screen in the sand-blasted ruins of a post-apocalyptic Vegas.
42	* ''Film/StarTrekVTheFinalFrontier'' has a cheerful real-estate ad for Nimbus III playing several times in the planet's capital, Paradise City -- even though the whole place is a CrapsackWorld on par with [[Franchise/StarWars Tatooine]].
43	[[/folder]]
44
45	[[folder:Literature]]
46	* ''Literature/RevelationSpaceSeries'': While traveling by train into Chasm City, the residents grimly ignore a holographic tourist advertisement that plays around them depicting the [[HowTheMightyHaveFallen wonders of their city before it was devastated by the Melding Plague]]. They apparently don't have any way of turning the advertisement off, so they just put up with it.
47	[[/folder]]
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49	[[folder:Live-Action TV]]
50	* ''Series/AufWiedersehenPet'' features this in its first title sequence with one of the characters walking towards the dole office in front of Saatchi & Saatchi's famous 'Labour isn't working' poster.
51	* ''Series/BabylonFive'': The episode "[[Recap/BabylonFiveS02E15AndNowForAWord And Now for a Word]]" includes an in-universe [[MutantDraftBoard [=PsiCorps=]]] commercial depicting the organization as friendly helpful people... hardly the sort to engage in some of the unpleasant business they've gotten up to in many other episodes.
52	* The ''Series/DoctorWho'' serial "[[Recap/DoctorWhoS16E6TheArmageddonFactor The Armageddon Factor]]" opens with a PatrioticFervor speech between young lovers that turns out to be a soap opera being shown on a war-ravaged world.
53	* ''Series/PenniesFromHeaven'' is all about this trope, a comedy about how during the Depression, movies just portrayed everyone as rich, happy -- and ''dancing''.
54	[[/folder]]
55
56	[[folder:Tabletop Games]]
57	* ''TabletopGame/{{Shadowrun}}'': One illustration for the adventure ''Double Exposure'' has a billboard for Project Hope, with a happy family and the words "The Bravest Future". Under the billboard, some Project Hope goons are giving a man a bloody beating.
58	[[/folder]]
59
60	[[folder:Video Games]]
61	* The various posters in ''VideoGame/BioShock1'', which advertise a wonderful {{utopia}} in contrast to [[LateToTheParty the torn-apart state you find the city in]]. The special edition of ''VideoGame/BioShock2'' even comes with some print outs of them [[spoiler:with hidden messages printed in UV ink on the front]].
62	* ''VideoGame/Borderlands1'', especially in the areas added by ''Secret Armory of General Knoxx'' DLC, has optimistic, 1920s-style billboards advertising settlement on Pandora, [[DeathWorld a planet full of aggressive wildlife and homicidal bandits]].
63	* ''VideoGame/EndlessSpace2'': The United Empire faction's intro video features a cheery propaganda montage hailing the glory of the Empire, which ends in a still that pans out to reveal it's actually a billboard on the real, highly polluted, slum-covered, United Empire homeworld.
64	* The ''Franchise/{{Fallout}}'' series uses this trope on more than one level; not only do the ads provide a blackly comic contrast to the post-apocalyptic wasteland, it's also made rather obvious that they were also rather at odds with the reality of everyday life ''before'' the war.
65	* The opening scene of ''VideoGame/RogueTrooper: Quartz Zone Massacre'' is a Nort propaganda video boasting about how much the Southers have been beaten. At the end of the scene, the camera pans out to show the TV is lying in the middle of a battlefield in which the Norts were creamed.
66	* The [[https://youtu.be/BHqZa8X7XZs story trailer]] for the ''VideoGame/{{Stellaris}}: Megacorp'' expansion pack shows slick, shiny, upbeat corporate advertising for the titular MegaCorp contrasted with what looks like a gritty, impoverished, authoritarian dystopia.
67	[[/folder]]
68
69	[[folder:Webcomics]]
70	* Somewhere in ''Webcomic/TheEnds'', which happens in good part in the eponymous hellhole city, there is billboard advertising the legendary city of Avalon that people are looking for. It's a stark contrast. [[spoiler:The Ends is actually the ruins of Avalon.]]
71	[[/folder]]
72
73	[[folder:Web Original]]
74	* In [[https://youtu.be/utv2vbDw4B4?t=104 a video]] explaining how Google [=AdSense=] works, the [=YouTuber=] Appabend invokes this trope by mentioning how he once saw an ad for ''Series/IronFist2017'' on Netflix right before a video criticizing ''Iron Fist'' for Orientalism.
75	* Norwegian skeptic blogger Gunnar Tjomlid [[https://tjomlid.com/2013/11/05/chili-tull/ once noted]] that he got ads for the diet supplement Chili Forte on his blog despite it being the exact kind of product he's inclined to debunk.[[note]]The ads were provided by a third party, so he had no control over them.[[/note]] Indeed, he showed off a screenshot of these Chili Forte ads in a blog post arguing that Chili Forte is a scam.
76	[[/folder]]
77
78	[[folder:Real Life]]
79	* The above page image is a good example. Doubly so when you consider the racial situation at the time.[[note]]It should be known that the reason why there was a line of African-Americans was not due the Great Depression but from the Great Ohio flood of 1937. The more you know.[[/note]]
80	* Website/{{Tumblr}} once ran ads for Autism Speaks, which was ironic considering the number of blogs on the site by autistic people who were extremely critical of the organization.
81	* Bridal magazines first started appearing during TheGreatDepression, encouraging brides (or rather, their families) to spend gobs of money on lavish weddings and {{Fairytale Wedding Dress}}es, as well as ads for household items (you know, for the bridal shower!) Given the time period, most of the readerships of these magazines would have found those kind of weddings difficult (or even impossible) to pay for, or have their parents pay for. And prior to this, most weddings were ''much'' simpler affairs, at least among middle and working-class people. Only the well-to-do could afford lavish weddings. This trend continues to this day.
82	* [[https://www.youtube.com/watch?v=0NdCsnok5Q4 There's a very infamous video]] of a billboard in New York City with Music/MariahCarey promoting ''Film/{{Glitter}}'', where the camera then pans up to show the burning World Trade Center towers.
83	* Back in TheSeventies, the food company Nestle began marketing baby formula. That wasn't so bad in and of itself, except that they were marketing the formula in very poor, rural, "third-world" countries. This led to several problems: for one thing, clean water wasn't available in these places, and many people were not educated about germ theory or proper sterilization of things like baby bottles. For another thing, the formula was ''expensive'' in these countries, leading to mothers diluting the formula to stretch their supply (decreasing its nutritional value). The result of this ill-advised marketing campaign was an increase in infant mortality (as babies died from malnutrition, as well as from waterborne diseases and parasites). ''[[FalseCause That]]'' led to conspiracy theories, a general mistrust of baby formula, and a push for mothers to breastfeed, even in places (like the US) that ''did not'' have these problems.
84	[[/folder]]

Context Main / AdDissonance