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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/5ed9e80c_0e06_440e_abac_56c0957268e4.png]]
2[[caption-width-right:350:He is the Lorax. He speaks for the trees.]]
3
4->''"Unless someone like you cares a whole awful lot, nothing's going to get better. It's not."''
5
6''The Lorax'' is a story written and illustrated by Creator/DrSeuss that was first published in 1971. It is an [[GreenAesop environmentally-oriented]] story about a person named the Once-ler (shown only as a pair of green arms) who caused devastation to the land and was constantly scolded for it by a creature called the Lorax, whose warnings the Once-ler had ignored until it was too late.
7
8''The Lorax'' was adapted into [[WesternAnimation/TheLorax1972 a TV special]] in 1972 by Creator/DePatieFrelengEnterprises. A [[WesternAnimation/TheLorax2012 feature-length film]] from Creator/IlluminationEntertainment was released in 2012, with Creator/DannyDeVito as the title character.
9
10Not to be confused with ''[[VideoGame/TheAdventuresOfLomax Lomax]]''.
11-----
12!!Tropes featured in ''The Lorax'' include:
13* {{Aesoptinum}}: Truffula trees. You know, the ones for which The Lorax speaks. They're used for making Thneeds.
14* AffablyEvil: The Once-ler is pretty nice when you're not on his bad side.
15* AfterTheEnd: The boy discovers the Once-ler long after he has destroyed the forest.
16* AllegoricalCharacter: The Once-ler and the Lorax represent unchecked capitalism and industry and the preservation of nature respectively.
17* AmbiguouslyHuman: All that is seen of the Once-ler are eyes and some green hands and legs. It is unclear over whether that's supposed to be clothing or his natural skin/fur color, though the [[WesternAnimation/TheLorax2012 Illumination adaptation]] interprets him as a human who wears green gloves.
18* ArcWords: UNLESS, the words that were printed on a pile of stones that the Lorax was standing on before he left. The Once-ler took those words to heart and realized that unless he did something to reverse the situation, nothing was going to get better.
19* TheAtoner: The Once-ler at the end, when he has time to think of what his business had done to the environment. His last act is to give the person who is listening to the story a Truffula Tree seed so that the forest could one day return.
20* TheBadGuyWins: Depressingly so. To put it into perspective, even ''[[MyGodWhatHaveIDone the bad guy himself]]'' [[MyGodWhatHaveIDone is horrified at his own victory.]]
21* BigBad: The Once-ler, whose greed ruins an entire ecosystem.
22* BlackAndWhiteMorality: The Lorax is white and the Once-ler and his family are black in this moral dilemma. Notably, the Once-ler gives no justification for his Thneed business beyond his slogan that everyone needs Thneeds, making it clear that he didn't really care about his business impact beyond lining up his own pockets.
23* {{Bowdlerise}}: The Lorax's line "I hear things are just as bad up in Lake Erie" was removed from the book in 1985 after two research associates from the Ohio Sea Grant Program wrote to Seuss about the clean-up of Lake Erie. However, the line is kept in the 1972 TV version (it is spoken by one of the Humming Fish), even in the VHS and DVD releases. At least one British edition of the book lets the line remain, too.
24* BystanderSyndrome: The Once-ler says "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not." It's particularly effective because this is spoken to a child, implying that kids must care about the future if they want to keep the world from being devastated.
25* ClueOfFewWords: At the end, the Once-ler mentions that after he destroyed the truffula forest, the Lorax left, leaving behind a pile of rocks with "UNLESS" written on it. He mentions he was never able to determine the meaning, but has now realised it means that nothing will improve ''unless'' somebody cares.
26* CrapsackWorld: The once-beautiful land gets turned into this after it becomes stripped of Truffula trees by the Once-ler's factories, with the pollution lingering in the wake of their ruins.
27* DarkerAndEdgier: The second darkest of Dr. Seuss's books[[note]]behind ''Literature/TheButterBattleBook''[[/note]]. Its content discusses the effects of using up natural resources, such as trees, and not being able to replace them. However, there is still a glimmer of hope in the form of the last Truffula tree seed and the implication that the trees and the Lorax will return.
28* DeadpanSnarker: The Once-ler. "Huh? Oh... It's Nature boy. The garden club member."
29* DecoyProtagonist: Despite the titular character, the story is really about the Once-ler. The Lorax basically represents the Once-ler's conscience, something to tell him he knows what is the right thing to do, but his production of business continues to eventually lead to his great downfall.
30* DespairEventHorizon: The poor Lorax crosses it when the last Truffula tree has fallen.
31* DidntThinkThisThrough: The Once-ler learns the hard way that by continuously chopping the Truffulas down, there eventually wouldn't be anymore, meaning he couldn't make any more Thneeds.
32* DownerEnding: The story ends with [[DarkestHour the forest gone, the animals gone, the settlers gone, the city gone, the factory gone, and the Lorax gone]]. Only the Once-ler remains, who regrets his actions. However, there is one ray of hope: a small pile of rocks with one word. UNLESS. If the boy can regrow the forest and protect it, maybe the Lorax will come back. What makes this even more depressing in the animated version is that the Lorax attempts to tell the Onceler family shortly after they move in that it takes ten years for a Truffula seed to sprout, and ''at least'' ten more years for the sapling to grow. (It may well be more than that, but we never find out because the Lorax starts coughing in the middle of his speech because of all the car exhaust.)
33* EcocidalAntagonist: The Once-ler is a tragically victorious example who ignores the Lorax's repeated pleas for him to stop cutting down Truffula Trees to make Thneeds, and it is only once it is too late when the last of the trees is destroyed that he regrets his actions.
34* TheFaceless: The Once-ler and his family, as well as the man who bought the first thneed.
35%%* ForestRanger: The Lorax.
36* GaiasLament: The ecology collapses as a result of Once-ler's actions.
37* {{Greed}}: Pretty much the cause of the Once-ler's actions, especially when the Thneeds start to take off.
38* GreenAesop: The Once-ler's hubris and greed turns a once-flourishing Truffula Tree forest into a polluted wasteland, though there's hope that if a Truffula Tree seed could be planted and nourished into a healthy tree, it could undo all the damage.
39* HeelRealization: The Once-ler in the end after the forest's destruction. By the time the boy visits him, he's had plenty of time to reflect on his mistakes.
40* HeroAntagonist: If you consider the Once-ler a VillainProtagonist of this story, then the Lorax would fill this role.
41* HeWhoMustNotBeSeen: The Once-ler and his family (until the film adaptation).
42* HowWeGotHere: The story starts and ends at the place where the Once-ler's Thneed factory once stood, and the Once-ler explains to the boy how it all happened.
43* HumansAreTheRealMonsters: The Once-ler and his family. They consume the territory of all its Truffula Trees and then move on when there is no more, leaving the once flourishing land a deserted polluted mess.
44* ItWillNeverCatchOn: The Lorax dismisses the Thneed, right before someone buys it.
45* LandSeaSky: The Bar-ba-loots, the Humming-Fish, and the Swomee-Swans, respectively.
46* LookOnMyWorksYeMightyAndDespair: Before the events of the story the Once-ler and his relatives ran a lucrative, though highly destructive, business turning the foliage of the Truffula Trees into Thneeds. When the last(?) Truffula Tree is felled, however, the Thneed factories shut down and the Once-ler's relatives leave for new ventures. By the time the story begins, all that remains of the forest is a field of tree stumps, the ruins of the Thneed factories, wild weeds (called Grickal Grass) growing, and the Once-ler himself. The Once-ler has become a bitter, sad old man who sits around in his home, sometimes telling his and the Lorax's story to passersby in the hope that they may be able to fix his terrible mistakes.
47* MeaningfulName: The Once-ler.
48* TheMoralSubstitute: ''The Truax'' tried to be this to the story, to dubious results.
49* MyGodWhatHaveIDone: The Once-ler, as he has seen the results of his deforestation efforts.
50* NatureSpirit: The Lorax.
51* NoAntagonist: True, the Once-ler is a VillainProtagonist, but it is made clear that he was an ambitious person and once he got big he couldn't shut down the process, displease his customers, and put many out of work. It's more of a cautionary tale of someone taking so much without seeing what they are taking away even if he originally didn't mean to cause any harm.
52* PlaceWorseThanDeath: “I hear things are just as bad up in Lake Erie.” [[note]]While in the 1970s the industrial pollution in the lake really was that bad, some years later environmental researchers informed Seuss that efforts at cleaning the lake water had been successful, and he had the line removed from subsequent printings out of fairness to their work.[[/note]]
53* PollutedWasteland: The land that was once populated by Truffula trees and various animals becomes one when all the trees are cut down, sludge is dumped into the water and pollutants are pumped into the air.
54* PyrrhicVictory: The Once-ler starts off with a factory and even makes a super axe hacker to chop down the Truffula trees four times as fast when the stock market quotes Thneeds, Inc. as up by 27 5/8 points... and then, just as the last Truffula tree has been cut down, the Lorax gave a sad backward glance and lifted himself by the seat of his pants through the smog clouds as the animals have migrated out of what was once paradise, and the Once-ler is left all alone with the lingering industrial waste pollution and the ruins of his abandoned factory.
55* RagsToRiches: The Once-ler sold his first Thneed for $3.98, and from there, he kept biggering and biggering his production and his money.
56* RichesToRags: Once the last Truffula Tree was cut down, the Once-ler's fortunes all came to an end. Now he's charging 15 cents and a nail and the shell of a great-great-great grandfather snail for people to listen to his talk about the Lorax.
57* RayOfHopeEnding: It's almost a complete DownerEnding, except for UNLESS. The Once-ler managed to save one Truffula seed and gives it to the boy who was listening to his story, telling him to plant it and start a new forest in the hopes the Lorax and the animals that once lived there will come back.
58* TheReasonYouSuckSpeech: The Lorax gives multiple ones to the Once-ler about the pollution he's causing, but after he gives one about [[spoiler:why he's polluting the Humming Fishes' pond]], the latter then reaches his RageBreakingPoint and retaliates at him with this:
59--> Now listen here, dad! \
60All you do is yap-yap and say, 'Bad! Bad! Bad! Bad!' \
61Well, I have my rights, sir, and I'm telling ''you,'' \
62I intend to go on doing just what I do! \
63And, for your information, you Lorax, I’m figgering \
64on biggering \
65and BIGGERING \
66and '''BIGGERING''' \
67and '''''BIGGERING,''''' \
68turning MORE Truffula Trees into Thneeds \
69which everyone, EVERYONE, ''EVERYONE'' needs!
70* RiddleForTheAges: ''The Lorax'' is famous for its ambiguous ending involving the boy receiving the last remaining Truffula Seed after the story and whether or not he decides to plant said seed and grow a better, cleaner world.
71** Also if the boy does plant the seed, will it bring back all the forest animals?
72** [[RuleOfThree And another thing]]: what exactly does the Once-ler look like?, It's purposely left a mystery for the audience.
73* ScareEmStraight: The entire point of the story is to do this.
74* SingleSpecimenSpecies: By the end, all that's left of the Truffula forests is a single seed, which the Once-ler gives to the boy to replant.
75* SoulfulPlantStory: Towards the end, it zeroes in on the last Truffula tree being cut down, then later on the last seed that has to be planted in order to save the day.
76* SugarBowl: The land started out as this... and became a SugarApocalypse by the time the Once-ler's story ends.
77* TemptingFate: The Once-ler does this near the end with his rant how he'll just keep growing and growing his company (it's quite jarring in the animated special as he sounds like a madman) [[spoiler: right before the final Truffula Tree is cut down. With no trees, there's no way to make Thneeds, and his company goes broke not long after.]]
78* TragicVillain: The Once-ler was just a simple, ambitious entrepreneur looking to make an good business, only for his unchecked desire to utterly destroy the land. By the time of the FramingDevice, he's a broken, remorseful recluse.
79* UnusuallyUninterestingSight: "What are you doin' in my tree stump, buddy?"
80* VillainProtagonist: Technically The Once-ler, as the story is told from his recollection.
81* VoiceForTheVoiceless: The Lorax, who speaks for the trees.

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