Line #7 Creator/Hasbro


1	[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/hasbro.png]]
2	[[caption-width-right:350:[[{{Slogans}} Making the world smile.]]]]
3
4	[[http://hasbro.com Hasbro]][[note]]a {{Portmantitle}} of the original name "'''Has'''senfeld '''Bro'''thers"[[/note]], based in Pawtucket, Rhode Island, is a global leader in the toy and games industry, and perhaps the leader in integrated [[MerchandiseDriven toy-based]] entertainment. The company was founded on December 6, 1923 as a textile remnant factory and expanded into toys in TheForties. Its first big success was Toys/MrPotatoHead, which arrived in 1952. In 1965, Hasbro created the UrExample of the action figure with ''Franchise/GIJoe''. In 1982, Hasbro launched the ''A Real American Hero'' sub-franchise, and with it, pioneered a new multimedia strategy as [[ComicBook/GIJoeARealAmericanHeroMarvel comic books]] and [[WesternAnimation/GIJoeARealAmericanHero an animated TV series]] became hugely successful, thanks to the storytelling work of Creator/MarvelComics and its animation division [[Creator/DepatieFrelengEnterprises Marvel Productions]]. Hasbro and Marvel then duplicated their success with ''Franchise/MyLittlePony'' that same year, which was a hit with girls, and in 1984 with ''The Franchise/{{Transformers}}'', using toys repurposed from two Japanese toylines[[note]]which were both spin-offs of ''Toys/{{Micro\|nauts}}man'', which in turn was a lineal descendant of Takara's license of the original ''G.I. Joe''[[/note]]. ''WesternAnimation/{{Jem}}'', Hasbro's 1986 attempt to compete with Franchise/{{Barbie}} in the doll market, failed, although the cartoon gained a cult following. The ''Maxie'' line and its animated series ''WesternAnimation/MaxiesWorld'' were only slightly more successful than ''Jem''. Hasbro's next attempts to create action figure/cartoon franchises, ''WesternAnimation/{{Inhumanoids}}'', ''WesternAnimation/{{Visionaries}}'' and ''[[WesternAnimation/COPS1988 C.O.P.S.]]'', got cult followings but weren't as successful as ''G.I. Joe'' or ''Transformers''.
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6	In 1991, Hasbro purchased Tonka, which gained them not only the truck line, but Creator/{{Kenner}} Products (one of their main competitors) and the Parker Brothers board game line, including ''TabletopGame/{{Monopoly}}'' and ''TabletopGame/CandyLand'', as a complement to Creator/MiltonBradley, a 1984 purchase; they were previously owned by Pillsbury, who have since been bought out by UsefulNotes/GeneralMills. Tonka, through Kenner, also had the toy rights to ''Franchise/StarWars'', a property which would prove valuable for the company. 1994 saw the acquisition of British game company Waddingtons, inventor of ''TabletopGame/{{Clue}}'' (which had been licensed by Parker Brothers prior). As part of Hasbro, Kenner would go on to re-ignite the ''Transformers'' brand in 1996 with ''WesternAnimation/BeastWars''. In 1998, Hasbro bought Creator/{{Galoob}}, maker of ''Star Wars'' Micro Machines, so that they would have exclusive toy rights to the franchise; also purchased that year was Creator/AvalonHill, producer of strategy-oriented tabletop games, and Tiger Electronics, a former electronic toys company whose most popular products were the Toys/{{Furby}} and their extensive line of simple LCD games. 1999 saw Hasbro buy Creator/WizardsOfTheCoast (which they integrated Avalon Hill into by 2004), giving them ''TabletopGame/MagicTheGathering'' and ''TabletopGame/DungeonsAndDragons'' along with the ''[[TabletopGame/{{Pokemon}} Pokémon Trading Card Game]]''.
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8	As a media entity, the company reached its peak in 2007, when the first Creator/MichaelBay-directed ''Film/{{Transformers\|2007}}'' film was released. The success of the film (and its sequels) enabled Hasbro to increase its mass media exposure, including film versions of ''[[Film/GIJoeTheRiseOfCobra G.I. Joe]]'' and ''Film/{{Battleship}}''. In 2008, Hasbro reclaimed the rights to its animated series from TV Loonland (which owned Creator/SunbowEntertainment). In 2010, Hasbro and Discovery Communications would launch Creator/TheHub, whose launch programming (much of it produced by Hasbro Studios, an in-house production company launched the year before) included ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', which stumbled upon massive interest from [[PeripheryDemographic older men]], and ''WesternAnimation/TransformersPrime'', a mere success within the core demographic of the franchise. In 2015, Hasbro and Creator/{{Universal}} Studios resurrected ''WesternAnimation/{{Jem}}'' as a live-action musical based off the animated series from the 80s, known as ''Film/JemAndTheHolograms2015''. They also plan a live-action comedy from Creator/AdamSandler based off the preschool-based board game ''TabletopGame/CandyLand'' in the near future, but the project has jumped from Universal to Creator/SonyPictures to Creator/WarnerBros. 2016 saw comic book partner Creator/IDWPublishing jumpstart the ComicBook/HasbroComicUniverse with the ''[[ComicBook/Revolution2016 Revolution]]'' crossover, spinning out from their ''Transformers'' and ''G.I. Joe'' series to encompass nearly all the other IDW Hasbro titles (the newly-launched ''ComicBook/MicronautsIDW'', ''[[ComicBook/RomSpaceknight ROM]]'' and ''ComicBook/ActionMan'', plus ''WesternAnimation/{{MASK}}''; ''ComicBook/JemAndTheHologramsIDW'' is also a part of the universe, but isn't involved in ''Revolution'').
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10	Then, on November 3, 2017, following the moderate success of ''[[WesternAnimation/MyLittlePonyTheMovie2017 My Little Pony: The Movie]]'', Hasbro signed an exclusive, five-year production and distribution deal with [[Creator/{{Paramount}} Paramount Pictures]] (producer of the ''Transformers'' and ''G.I. Joe'' movies) to begin producing their own slate of films and television programs under the Allspark Pictures banner, covering both live-action and animated fare. Paramount will co-own and distribute the films and shows worldwide under the deal and give Paramount access to a large number of Hasbro franchises. Due to the UsefulNotes/COVID19Pandemic, however, the [[WesternAnimation/MyLittlePonyANewGeneration pilot movie]] for the fifth generation of ''My Little Pony'' ended up [[ChannelHop shifting]] to Creator/{{Netflix}}, which took over distribution for future works in the series as well.
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12	In 2018, Hasbro acquired ''Franchise/PowerRangers'' and several other Creator/SabanBrands properties which gave Hasbro access to a number of franchises aside from ''Power Rangers'' such as ''WesternAnimation/{{Popples}}''.
13
14	In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million.[[note]]Franchises like ''Peppa'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]] The sale was completed in December of that year. Hasbro also kept their stake in Astley Baker Davies as part of the transaction.
15
16	!!Franchises created and/or owned by Hasbro [[note]]Not including Creator/WizardsOfTheCoast products[[/note]]:
17	[[index]]
18	* ''Franchise/ActionMan''
19	** ''WesternAnimation/AlphaTeensOnMachines''
20	* ''TabletopGame/{{Battleship}}''
21	** ''Film/{{Battleship}}'' (the 2012 movie)
22	* ''TabletopGame/CandyLand''
23	* ''TabletopGame/CatchPhrase1994''
24	* ''TabletopGame/{{Clue}}''
25	* ''TabletopGame/ConnectFour''
26	* ''TabletopGame/{{Cranium}}'' and all games under its brand (acquired in 2008).
27	* ''WesternAnimation/ChallengeOfTheGobots'' (with Creator/{{Bandai\|NamcoHoldings}}; acquired from Tonka)
28	* ''[[WesternAnimation/COPS1988 C.O.P.S.]]''
29	* ''Dream Life''
30	** ''Designer[='=]s World''
31	* Creator/EntertainmentOne
32	* ''Toys/FairyTails''
33	* ''Toys/{{Furby}}''
34	* ''TabletopGame/GameOfLife''
35	* ''Franchise/GIJoe''
36	** ''[[ComicBook/GIJoeARealAmericanHeroMarvel G.I. Joe: A Real American Hero]]'' (The Creator/{{Marvel}} comics)
37	** ''WesternAnimation/GIJoeARealAmericanHero'' (The animated series)
38	** ''WesternAnimation/GIJoeTheMovie''
39	** ''WesternAnimation/SgtSavageAndHisScreamingEagles''
40	** ''WesternAnimation/GIJoeExtreme''
41	** ''WesternAnimation/GIJoeSigma6''
42	** ''WesternAnimation/GIJoeRenegades''
43	* ''Girl Talk''
44	* ''[[Anime/SmilePrecure Glitter Force]]'' (Trademark for the Glitter Force dub is owned by Creator/ToeiAnimation in 2017, while in 2018 franchise acquired wholesale from Saban alongside others)
45	** ''[[Anime/DokiDokiPrecure Glitter Force Doki Doki]]''
46	* ''WebAnimation/HanazukiFullOfTreasures''
47	* ''Hit Clips'' (an electronic music player that ran on cartridges and included excerpts of popular songs)
48	* ''Toys/IDog''
49	* ''WesternAnimation/{{Inhumanoids}}''
50	* ''WesternAnimation/{{Jem}}''
51	** ''Film/JemAndTheHolograms2015''
52	* ''Lazer Tag'' (now sold as a part of their ''Toys/NERFBrand'')
53	* ''Toys/LittlestPetShop'':
54	** ''WesternAnimation/LittlestPetShop2012''
55	** ''WesternAnimation/LittlestPetShopAWorldOfOurOwn''
56	* ''WesternAnimation/{{MASK}}'' (acquired when Hasbro bought Kenner)
57	* ''WesternAnimation/MaxiesWorld''
58	* ''Toys/MrPotatoHead''
59	* ''TabletopGame/{{Monopoly}}''
60	* ''Franchise/MyLittlePony''
61	** ''WesternAnimation/MyLittlePonyAndFriends''
62	*** ''WesternAnimation/MyLittlePonyTheMovie1986''
63	** ''WesternAnimation/MyLittlePonyFriendshipIsMagic''
64	*** ''WesternAnimation/MyLittlePonyEquestriaGirls''
65	*** ''WesternAnimation/MyLittlePonyTheMovie2017''
66	** ''WesternAnimation/MyLittlePonyANewGeneration''
67	*** ''WesternAnimation/MyLittlePonyMakeYourMark''
68	* ''Toys/MyPrettyMermaids''
69	* ''TabletopGame/MysteryDate1965''
70	* ''Toys/NERFBrand''
71	** ''NERF Rebelle'' (aimed at girls)
72	* ''TabletopGame/{{Operation}}''
73	* ''WesternAnimation/PeppaPig''
74	* ''TabletopGame/PieFace''
75	* ''WesternAnimation/PJMasks''
76	* ''WesternAnimation/PoundPuppies2010''
77	* ''Franchise/PowerRangers'' (franchise acquired wholesale from Saban in 2018)
78	** ''Series/PowerRangersBeastMorphers''
79	** ''Series/PowerRangersDinoFury''
80	** ''Series/PowerRangersCosmicFury''
81	* ''Pretty Pretty Princess''
82	* ''Literature/RaggedyAnn''
83	* ''WesternAnimation/{{Robotix}}''
84	* ''TabletopGame/{{Risk}}''
85	* ''ComicBook/RomSpaceKnight''
86	* ''TabletopGame/{{Scrabble}}''
87	* ''WesternAnimation/StarFairies''
88	* ''Toys/StretchArmstrong'' (acquired when Hasbro bought Cap Toys, who bought Stretch from Kenner)
89	** ''WesternAnimation/StretchArmstrongAndTheFlexFighters''
90	* ''Series/TrailerParkBoys'' (Distributed worldwide by eOne, under license from [=SwearNet=])
91	* ''Franchise/{{Transformers}}'' (owned by Takara Tomy in Japan)
92	* ''Tinkertoy''
93	* ''TabletopGame/TrivialPursuit''
94	* ''True You''
95	* ''WesternAnimation/{{Visionaries}}''
96	* ''WesternAnimation/VorTechUndercoverConversionSquad''
97	* ''WesternAnimation/TheWuzzles'' (co-creation with Creator/DisneyTelevisionAnimation)
98	* ''Toys/{{Xevoz}}''
99	* ''TabletopGame/{{Yahtzee}}''
100	[[/index]]
101
102	!!Works that Hasbro has created toys or games for:
103	* ''WesternAnimation/TheAdventuresOfTeddyRuxpin'' (manufactured under license from Alchemy II, Inc.; sold as a Playskool electronic toy)
104	* ''Literature/{{Animorphs}}'' (under the ''Transformers'' brand)
105	* ''VideoGame/AngryBirds''
106	* ''Literature/TheBabySittersClub''
107	* ''Franchise/{{Barbie}}'' (sold as a licensed electronic ''Giga Pets'' toy)
108	* ''Series/BarneyAndFriends'' (1993-2001; currently owned by Creator/{{Mattel}})
109	* ''Franchise/{{Batman}}''
110	** ''WesternAnimation/BatmanTheAnimatedSeries'' (under ''The New Batman Adventures'' name)
111	** ''WesternAnimation/BatmanBeyond''
112	* ''Series/BeverlyHills90210''
113	* ''Anime/{{Beyblade}}''
114	** For more about the toys, click [[TabletopGame/{{Beyblade}} here]]
115	* ''WesternAnimation/BlazingTeam''
116	* ''Series/{{Blockbusters}}'' (Milton Bradley, 1982; Waddingtons, 1986/89 in the UK)
117	* ''WesternAnimation/BobTheBuilder'' (2000-2005; currently owned by Creator/{{Mattel}})
118	* ''Franchise/{{Bratz}}''
119	* ''ComicBook/BuckyOHareAndTheToadWars''
120	* ''Series/BuffyTheVampireSlayer''
121	* ''WesternAnimation/ButtUglyMartians''
122	* ''VideoGame/{{Cityville}}''
123	* ''Series/{{Concentration}}'' (Milton Bradley, 1958-1982)
124	* ''Series/CharliesAngels''
125	* ''WesternAnimation/ChipNDaleRescueRangers''
126	* ''Film/{{Clueless}}'' (sold as a licensed electronic ''Dear Diary'', based on the 1996 TV show)
127	* ''WesternAnimation/ConanTheAdventurer''
128	* ''Film/{{Descendants}}''
129	* ''Franchise/DisneyPrincess'' (2016-2022)
130	* ''WesternAnimation/DragonTales''
131	* ''Franchise/DuckTales''
132	* ''Series/EyeGuess'' (Milton Bradley, 1966-69)
133	* ''WesternAnimation/FindingNemo''
134	* ''VideoGame/{{Frogger}}'' (manufactured under license from Creator/{{Konami}})
135	* ''WesternAnimation/Frozen2013'' (2016-2022)
136	* ''VideoGame/{{Fortnite}}''
137	* ''Series/FullHouse''
138	* ''Franchise/{{Ghostbusters}}''
139	* ''Literature/{{Goosebumps}}''
140	* ''Series/HannahMontana''
141	* ''Series/HighRollers'' (Milton Bradley/ES Lowe, 1975-76; Parker Brothers, 1988)
142	* ''Series/TheHollywoodSquares'' (Milton Bradley, 1980 & 86; Parker Brothers, 1999)
143	* ''Franchise/IndianaJones''
144	* ''Series/{{Jackpot}}'' (Milton Bradley, 1975)
145	* ''WesternAnimation/JamesBondJr''
146	* ''Series/{{Jeopardy}}'' (Milton Bradley, 1964-1982; Parker Brothers, 1999)
147	* ''Franchise/JurassicPark'' (1993-2017)
148	* ''Franchise/TheLegendOfZelda''
149	* ''WesternAnimation/LiloAndStitch''
150	* ''[[WesternAnimation/TheLionKing1994 The Lion King]]''
151	* ''Series/LittleHouseOnThePrairie'' (Parker Brothers, 1978)
152	* ''Series/LizzieMcGuire''
153	* ''WesternAnimation/{{Madagascar}}''
154	* ''Literature/TheMagicSchoolBus''
155	* ''Toys/MarvelLegends'':
156	** ''Creator/MarvelComics'' (since 2007)
157	** ''Franchise/MarvelCinematicUniverse'' (since 2008)
158	** ''WesternAnimation/SpideyAndHisAmazingFriends''
159	* ''VideoGame/{{Medabots}}''
160	* ''Film/MenInBlackII''
161	* ''WesternAnimation/MonstersInc''
162	* ''WesternAnimation/TheNightmareBeforeChristmas''
163	* ''VideoGame/{{Overwatch}}''
164	* ''Series/{{Password}}'' (Milton Bradley, 1961-1987)
165	* ''WesternAnimation/ThePiratesOfDarkWater''
166	* ''Franchise/{{Pokemon}}'' (Hasbro, 1999-2005; Milton Bradley, 1999-2003; Wizards of the Coast, 1998-2004)
167	* ''Literature/{{Pollyanna}}''
168	* ''WesternAnimation/ThePowerpuffGirls''
169	* ''WesternAnimation/ThePrinceOfEgypt''
170	* ''VideoGame/RollerCoasterTycoon'' (Original game published under the Hasbro Interactive brand)
171	* ''Series/RomperRoom'' - Hasbro produced a line of merchandise for this show when they bought its production company, Claster Television.
172	* ''WesternAnimation/{{Rugrats}}'' (sold as a licensed electronic ''Giga Pets'' toy)
173	* ''Series/SabrinaTheTeenageWitch''
174	* ''Series/SesameStreet'' (2011-2022)
175	* ''WesternAnimation/Shrek2''
176	* ''WesternAnimation/TheSimpsons''
177	* ''WesternAnimation/SpongeBobSquarePants''
178	* ''Film/{{Stargate}}''
179	* ''Film/StarTrek2009''
180	* ''Franchise/StarWars'' (since 1995)
181	* ''WesternAnimation/StrawberryShortcake'' (2008-2014)
182	* ''VideoGame/StreetFighterII'' (Released as part of the ''G.I. Joe'' line)
183	* ''Literature/SweetValleyHigh''
184	* ''WesternAnimation/TeenageMutantNinjaTurtles2003''
185	* ''Film/Terminator2JudgmentDay''
186	* ''Series/ThatsSoRaven''
187	* ''Series/ThreeOnAMatch'' (Milton Bradley, 1972)
188	* ''WesternAnimation/TitanAE''
189	* ''Franchise/ToyStory''
190	** ''WesternAnimation/ToyStory3''
191	** ''WesternAnimation/ToyStory4''
192	* ''WesternAnimation/{{Trollz}}''
193	* ''WesternAnimation/{{Trolls}}'' (2016-2022)
194	* ''WesternAnimation/{{Uglydolls}}''
195	* ''WesternAnimation/WildWestCOWBoysOfMooMesa''
196	* ''Series/WheelOfFortune'' (Milton Bradley, 1975; Parker Brothers, 1999)
197	* ''Franchise/{{Zoids}}''

Context Creator / Hasbro