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1* One of the all-time great {{Establishing Character Moment}}s in sitcom history comes right in the first episode. Johnny, who was fired from another radio station for saying "booger" on the air, gets a new lease on life when Andy tells him he no longer has to follow the "beautiful music" format, and "you can say booger if you want to." With a menacing grin, he tears a record right off the player, puts on a rock & roll record, and then takes the mic and develops the personality of "Dr. Johnny Fever" on the spot.
2-->'''Johnny:''' All right, Cincinnati, it's time for this town to get ''down!!!'' You got Johnny..... ''Dr. Johnny Fever,'' and I am burning up in here, ''wooo!'' We ''all'' in critical condition, babies, but you tell me where it hurts, 'cause I got the healing prescription here from the big KRP musical medicine cabinet! Now I am talkin' about your 50,000 watt intensive care unit, babies! So just sit right down, relax, open your ears real wide, and say '''"give it to me straight, Doctor, I can take it!!!"'''
3** And just as the icing on the cake, he interrupts the rock song he just started playing with this:
4--->'''Johnny:''' And I almost forgot, fellow babies... ''BOOGERRRRRRRR''!!!
5* With his quiet, folksy personality intact and armed only with the lyrics to John Lennon's "Imagine", Arthur Carlson, generally known for being spineless, managed to reveal the hypocrisy of Richard Paul's anti-rock televangelist. Dr. Bob Halyers, a Jerry Falwell clone, was trying to strong-arm the station into banning songs that were on his religious-right organization's blacklist. He seems to object mostly to the obscene or sexual content. Dr. Bob boasted that his organization was made of millions of people who could boycott the station, and stated that the list was created by a group of religious leaders, not just by himself, and that those leaders speak for thousands of offended listeners. Arthur Carlson gets him to read the lyrics to John Lennon's "Imagine," asking if it would be added to the Blacklist or not.
6-->'''Dr. Bob''': That sounds like Communism to me. If there's no heaven, no religion and I assume no God.\
7'''Carlson''': There's not an obscene word in here.\
8'''Dr. Bob''': Not the way I see it.\
9'''Carlson''': Go on your list?\
10'''Dr. Bob''': Arthur, this is typical of the kind of secular liberal humanist point of view that gluts our airwaves.\
11'''Carlson''': Yeah. But we're not talking obscenities here anymore, Bob. We're talking about ideas, political, the philosophical ideas. First you censor a word and then you censor the ideas.\
12'''Dr. Bob''': The idea is man-centered, not God-centered. Man is an animal. The Bible tells us to put our reliance in God, not in our fellow mortals. Arthur, this song says there's no heaven.\
13'''Carlson''': Ah. No, it says just ''imagine'' there's no heaven.\
14'''Dr. Bob''': That's blasphemy.\
15'''Carlson''': On the list or not?\
16'''Dr. Bob''': I have no choice but to say "on".\
17'''Carlson''': That decision was made by ''one'' man.
18** Earlier in the episode, Johnny warning of the slippery slope of letting these kind of people getting their way.
19--->They sit there listening to the song, slower and slower, until, 'Oh, there's a naughty word!'
20* The entire "Turkeys Away" episode. Fan reaction to that was so overwhelming that it convinced the network to keep the show — which had struggled in the ratings - on the air. There's a reason "Turkeys Away" was voted the greatest episode of any show, in any genre, ever broadcast in the history of television.
21* Bailey in a first season episode telling Herb after an episode of beratement to SHUT UP.
22* One of Herb's defining moments is in season 3's "A Mile In My Shoes." When Herb's doing jury duty, Andy fills in on sales, and as he keeps hounding a local car salesman to pay his debt for advertising -- and failing -- it soon becomes apparent that he just isn't the smooth-talker required to deal with Cincinnati's hucksters. As soon as Herb finds out what happened, Herb smirks, picks up the phone, calls the car salesman, and with a little charm and a thick layer of bullshit, he gets the debt settled in a minute flat. Herb may be a sleazebag, but ''this'' is why the station needs him.
23* The episode where an old friend of Andy's comes calling... revealing that he'd been hired by Mrs. Carlson to review the station's performance without Andy's knowledge. Said friend also hints that Andy could skate on the "bad things" he's already figured about WKRP if Andy would buy his packaged-programming deal. Andy, betrayed, heads back to the station and convinces everyone there to act completely opposite of how they normally act (including Les). ''It works'': Mrs. Carlson can't believe a word of the review... and [[WorthyOpponent compliments Andy on pulling it off]].
24* The gang is in a bar:
25-->'''Jennifer:''' Hi guys!\
26'''Andy:''' Oh, what's your sign?\
27'''Venus:''' You live around here, mama?\
28'''Johnny:''' Want a little action, sugar?\
29'''Les:''' ...\
30'''Jennifer:''' Well, Les, don't you have an opening line?\
31'''Les:''' ''[Hesitates, then sits down with her and picks up a drink]'' Hi. I'm extremely wealthy.\
32'''Jennifer:''' Oooh! ''[Toasts him with her own glass.]''
33* What's considered the show's finale: Mrs. Carlson arbitrarily decides to switch to an all-news format just as the station is showing a profit. Johnny, of all people, figures out what's going on: Mrs. Carlson never intended for the station to be a success, merely a failed tax write-off. He confronts her about it, pointing out that she promised ''her own son'' that he would be the manager of the top radio station in the market. Confronted with that, Mrs. Carlson relents just as Carlson shows up to insist she keep WKRP the way it is.
34* In "Venus and the Man", in a tour-de-force performance by Tim Reid, Venus confronts a high-school drop-out who was running with a street gang and reached out to him by taking on the challenge of teaching him the structure of the atom in two minutes, framing the lesson in street-gang politics to make it stick. A rare [[AnAesop Aesop]] episode that worked without being overly sentimental.
35* In "The Contest Nobody Could Win," Johnny misreads a press release for a music contest, broadcasting for a week about the WKRP $5,000 Giveaway, when in the prize was actually only $50.00. Despite the staff's best efforts, the prize is easily won the first day of the contest. Johnny narrowly avoids getting fired for his mistake and promises to pay the station back, starting with a down payment of $7.50. Carlson still is furious and Herb sees a way to make himself look good by turning the giveaway into a PR stunt. The next morning, the contest winner shows up at the station early to claim the prize and Herb gives over the money and the man quickly leaves. A second man shows up, also claiming to be the winner and providing ten different forms of ID, commenting "I didn't think you'd be stupid enough to hand out $5,000 without asking for identification." Herb, Les and Carlson panic, thinking they've lost another $5,000 when Johnny comes sauntering in with the briefcase containing the winnings after running into the imposter in the elevator. He hands it back to Herb commenting "That guy knows less about music than you do." He then sticks his hand out to Carlson and says, "I believe you owe me $7.50."
36** There is another version of this episode where the imposter gets away with the money and the scene cuts after Herb, Les and Carlson find out that they gave the money away. This version is only included on the Shout Factory Box set. There final shot of the episode is where Johnny is in the booth asking people to send in donations of $10,000.
37* In "Filthy Pictures," Andy, Carlson, Johnny, and Venus break into a man's office to steal nude photos he took of Jennifer without her knowledge or consent and is trying to sell. Their efforts are quite slapstick and fail, but the fact that they try is a big sign of how seriously they're taking the thing.
38** In the final act, Johnny and Bailey run [[TheCon a con]] on the photographer by posing as sleazy, bickering representatives of a magazine that wants to buy his photos. They put on a complicated charade to make him hand over the pictures and negatives and end up getting $500 of his money in the bargain.

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