Line #5 Awesome/Advertising


1	Sometimes, even advertisements can contain moments of awesome!
2
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4	!Sub-pages:
5	[[index]]
6	* Awesome/TheManYourManCouldSmellLike
7	* Awesome/PublicServiceAnnouncement
8	* Awesome/SegataSanshiro
9	[[/index]]
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11	* In response to Creator/StephenColbert endorsing Mayonnaise on his show and criticizing their TotallyRadical commercials, Miracle Whip issued a press release promising to air new attacks during commercials of ''Series/TheColbertReport.'' ''And they actually went through with it.''
12	** Of course to do so they had to purchase ad time on ''his'' show. During a recession. Which he used to buy more delicious mayonnaise.
13	--->'''Stephen:''' "You... win?"
14	* In 2008, Mexican TV host Pedro Sola [[MemeticMutation went viral]] when he did a live ad for Hellmann's, during which he [[https://youtu.be/mUf2vTaRolI?si=hLsgBmbvDIm6N8dM mistakenly said McCormick instead]], and had to pay up 75 thousand pesos for his blunder. The Moment of Awesome came in February 2024, when Hellmann's decided to capitalize on the still prominent meme by bringing in Sola to redo the ad, and he not only [[https://youtu.be/CkOoFKpzyP8?si=nt2rBZ_PokbPvPbx got the brand right this time]], but did so with an outstanding performance, before sharing a victory dance with a giant jar of mayonnaise while a newscaster appeared on screen to deliver the breaking news that "Hellmann's forgives Pedro Sola!" Upon seeing the ad, people proceeded to cheer about how Sola finally [[MyGreatestSecondChance redeemed himself]].
15	* Have some well-known film villains [[VillainTeamUp team up]] and [[VillainsOutShopping spread Christmas cheer]] in [[https://www.youtube.com/watch?v=6jbysyPlIXQ this]] [=DirecTV=] ad.
16	%%* 24th January, 1984. "Hello, I am [[Platform/AppleMacintosh Macintosh]]. It sure is great to get out of that bag."
17	* Nestle had some ads for their Crunch chocolate bar where a JerkAss host would trick people into eating one, only for them to be maimed/killed by a giant boxing glove. (And the host makes an inappropriate racist comment to a sumo wrestler) The last ad, however... the host decides to trick a sweet little old lady into eating a Crunch bar. The old lady takes a bite, and then drops her purse. She bends over to pick it up, and ''[[HoistByHisOwnPetard the]] [[AssholeVictim host]]'' gets flattened by the boxing glove. Undeterred, the old lady delivers the commercial tagline, and begins singing a ragtime song.
18	* '''Every single''' Sony Bravia Commercial ever done, starting with the one with the Play-Doh Bunnies (unless your're afraid of clamation).
19	** Toryglen, a public housing tower block in Glasgow where Jim Kerr and Charlie Burchill of Music/SimpleMinds grew up, was about to be demolished. But before it was, a [[https://www.youtube.com/watch?v=KXEraLnJgUE Sony Bravia commercial/advert]] was filmed. A very special Sony Bravia commercial/advert.
20	** [[https://www.youtube.com/watch?v=do1F-Dabn1w The Walkman Project]] also counts. They got together a metric tonne of musicians of various disciplines and got them all to play a single note each in a chain of awesome.
21	** [[https://www.youtube.com/watch?v=-zOrV-5vh1A Their bouncy ball ad]] is enough to warrant a mention here, because not only is it just EPIC, but every single one of those balls are real, NO CGI, they're real!
22	* A Website/{{YouTube}}r makes a video about a glitch in the Tiger Woods '08 golf game. Creator/ElectronicArts responds: it's not a glitch. [[https://www.youtube.com/watch?v=FZ1st1Vw2kY He's just that good.]]
23	%%* [[https://www.youtube.com/watch?v=at_f98qOGY0 The world is awesome indeed.]]
24	* AT&T aired [[https://www.youtube.com/watch?v=jZMCf8B49Sw a commercial in honor of the 1996 Summer Olympics]]; which involves an athlete '''''[[BeyondTheImpossible pole vaulting across the Twin Towers of the World Trade Center.]]''''' Ignoring the...[[DistancedFromCurrentEvents/SeptemberEleventh occasionally disturbing imagery]], this ad is pretty epic. What makes it especially awesome is how it captures the immense size and scale of the towers and its rendition of "Georgia On My Mind".
25	* Dale Peterson. He didn't win the election, but his wonderfully overstated {{Eagleland}}-themed badass [[https://www.youtube.com/watch?v=jU7fhIO7DG0 commercial]] will forever be a classic of political advertising.
26	** [[https://www.youtube.com/watch?v=EXx2aADmYHw What happens when you do a parody of an already awesome ad campaign? Even more awesome.]]
27	* Creator/BruceLee [[https://www.youtube.com/watch?v=OqGQ72bre30 playing ping-pong]] in a Nokia ad. With a nunchaku.
28	%%* The Cadbury advert. With the gorilla. [[https://www.youtube.com/watch?v=Wy52yueBX_s You know the one.]]
29	%%** Not so much [[https://www.youtube.com/watch?v=nNGiUHWL630 the Cadbury Egg ad with the mouse traps]] (though it ''is'' pretty cool), but [[https://www.youtube.com/watch?v=bSQGhoJr-9Q the slow-mo bonus footage]].
30	%%* [[https://www.youtube.com/watch?v=DqUnsKMsRxM This]] Heineken advert is minute and half of pure awesome.
31	* In 1996, how did Creator/NewLineCinema introduce Creator/JackieChan to the mainstream North American movie audience? By using Creator/BenStein to provide color commentary to the [[https://www.youtube.com/watch?v=TjAGTDZawUs most kick ass US TV commercial for a martial arts film of the 1990s]].
32	* The Budweiser [[https://www.youtube.com/watch?v=udsWPmb3XO0 "Tiny Dancer"]] commercial. Anything that gets a badass like Creator/PeterStormare singing an Music/EltonJohn tune is made of win and awesome.
33	%%* [[https://www.youtube.com/watch?v=Y9znA_dwjHw He Waits. That Is What He Does.]] An ''award winning'' Guinness advert from 1998.
34	%%* [[https://www.youtube.com/watch?v=hlYZ_7DWmGg This]] JamesonIrishWhiskey ad.
35	* Even if the Platform/PlayStation3 isn't your favorite console, or you don't even play console games, the commercial [[https://www.youtube.com/watch?v=YyTlxHwuPZY "Michael"]] will make you proud of all the things you've done as a gamer. Michael was a cancer patient who lost his battle, and the ad is also a memorial to him. Then you think of all the developers who agreed to have their characters show up in one commercial and it becomes somewhat of a TearJerker.
36	** [[https://www.youtube.com/watch?v=VK03aVJekGg "Perfect Day"]], an advertisement for the Platform/PlayStation4 follows two friends competing against each other in three of the games slated for the console (as in, they're characters within the game) while they both sing the song "Perfect Day" by Lou Reed. The ad itself is just so fun and cheery despite them killing each other, ramming cars into each other, and marching armies against each other, but all with smiles on their faces. Even people who like or simply bought Xbox Ones liked it.
37	** [[https://www.youtube.com/watch?v=39pK2MV_sfs "#4ThePlayers"]], made by Sony Europe to celebrate the Playstation's then-impending 20th anniversary in the region as well as the then-upcoming Playstation 4 is a nostalgic trip through the years celebrating the history of the line, with nostalgic posters and shots of London's skyline through the years. What a way to signal the arrival of the 8th gen.
38	** [[https://www.youtube.com/watch?v=QOdW1OuZ1U0 "Who are you to deny greatness?"]]
39	* Similarly, the Platform/PlayStation advert [[https://www.youtube.com/watch?v=OuiEKm5dDrY "Double Life"]] shows gamers of various ages, genders and cultural backgrounds giving an empowering speech about how video games are essentially their second life, "full of exhileration, of missed heartbeats and adrenalin". The music really drives the point home.
40	-->''"For though I've led a double life, at least I can say - I have lived."''
41	* You think that makeup that can fully cover tattoos will never exist, right? [[https://www.youtube.com/watch?v=9mIBKifOOQQ This ad,]] featuring Mulger golden boy Rick Genest, will prove you dead wrong.
42	* [[http://youtu.be/MWX-k0_QVEU This]] Kia Optima commercial has everything from [[StuffBlowingUp exploding kickboxers]] and [[{{Pun}} submarine-sized sandwiches]] to Music/MotleyCrue and [[PitGirls bikini-clad models]]... and a [[SugarWiki/HeartwarmingMoments happy ending]].
43	* [[https://www.youtube.com/watch?v=dz1a3LHSvnY This]] Hovis bread ad of the boy running through the century (122 second ad for the 122 years the company's been around). Absolutely amazing.
44	* Just how do you adequately market the Platform/SegaSaturn to eager Japanese consumers? In the most awesomest way [[https://www.youtube.com/watch?v=lcIYDxmnKHY imaginable]]. [[Advertising/SegataSanshiro This particular series of ads]] actually has [[Awesome/SegataSanshiro its own subpage]], just in case the campaign as a whole isn't awesome enough for you.
45	* [[https://www.youtube.com/watch?v=kKTamH__xuQ The]] ad for the television broadcast of the 2012 UsefulNotes/{{Paralympic\|Games}}s made by Creator/{{Channel 4}}'s in-house advertising firm. An awesome punch to the face does not cover it. Using Music/PublicEnemy as the soundtrack does not hurt.
46	* Anyone familiar with the Go Compare adverts will know how annoying the opera singing guy is. Well, in a new string of adverts released, celebrities get their own back on him. [[https://www.youtube.com/watch?v=tOimeRod4TY Including]] Creator/StephenHawking.
47	%%* Gnomes in gardening adverts are boring. But when Ikea does it? [[https://www.youtube.com/watch?v=S9xROONPy6Y IT IS EPIC.]]
48	%%* Music/{{Queen\|Band}} + Music/DavidBowie + [[Franchise/TheMuppets Muppets]] + Website/{{Google}} = [[https://www.youtube.com/watch?v=o0X7-ztBiNI The greatest TV ad ever.]]
49	* The Robert Carlyle-starring [[https://www.youtube.com/watch?v=d9-PIH9JtJk "The Man Who Walked Around the World"]] advert outlining the history of Johnnie Walker whiskey (explaining such things as why the bottles are square and have the label at an angle) is five minutes of awesome in ''one continuous shot''.
50	* The [[https://www.youtube.com/watch?v=QpoBISQmu8M commercial]] for ''Magazine/NintendoPower''.
51	* This [[https://www.youtube.com/watch?v=M-wRNDumeJk TV ad]] from Rexona, in which EverybodyWasKungFuFighting against the main character, [[FoeTossingCharge trying to stop him]] from getting to his date with his girlfriend and his in-laws. A WorldOfBadass with one of the most HotBlooded love songs in Spanish.
52	* [[https://www.youtube.com/watch?v=T2jO6k3NR4o This]] [=MetroPCS=] commercial.
53	* Nespresso colors [[https://www.youtube.com/watch?v=mH-WqhhbU5s Brussels]], a fantastic painting experience that you just want to check out.
54	* Coca Cola's "[[Advertising/AmericaTheBeautiful America, the Beautiful]]" [[https://www.youtube.com/watch?v=443Vy3I0gJs campaign]], where they showed Americans of different nationalities, races, ethnicities, and sexual orientations enjoying life, all while "America, the Beautiful" was sung in different languages. After a slew of severely bigoted backlash, Coca Cola put out [[https://www.youtube.com/watch?v=ilxRtxqYWt0 a recut version]] of the commercial...[[InsultBackfire that's thirty seconds longer, and shows an additional gay couple with their kids]].
55	* The 2003 Honda Accord [[https://www.youtube.com/watch?v=bl2U1p3fVRk "Cog"]] advert. At first it's cool, about a minute in you start to think it's cool CGI...at the end you realise that, no, they actually disassembled an Accord to use its component parts in a fantastic take on a domino run. It took about a million pounds and over 600 takes to get it right.
56	* [[https://www.youtube.com/watch?v=7KBddGaOJAQ This commercial]] Creator/StanFreberg wrote for Jeno's Pizza Rolls literally takes some jabs at other commercials airing at the same time. A party hostess' attempts to serve and shill the pizza rolls get interrupted by salespeople (most of whom are personified as disembodied male voices) promoting products that promise to make her coffee tastier, her breath fresher, her blouses cleaner. The hostess responds by shoving the first salesperson out of the party, slapping the second one while saying ''he'' suffers from bad breath, and karate chopping the third one before ordering him to leave. When a guest witnessing all this exclaims, "This is a wild party!", she dryly responds, "In this neighborhood, we get all the nuts."
57	* Nike is currently not an official sponsor of the UsefulNotes/OlympicGames nor UsefulNotes/TheWorldCup, the two biggest sporting events and the two biggest audiences in the world. So what do they do? They engage in a tactic known as [[http://en.wikipedia.org/wiki/Ambush_marketing ambush marketing]]. Their [[https://youtu.be/DBrA6LNx0cE Write the Future]] campaign for the 2010 Fifa World Cup was so good that not only did it win the prestigious Cannes Lion Film Grand Prix [[note]]think advertising's Oscars[[/note]] but it overshadowed official sponsor's [[https://youtu.be/ks9vBiL4SkA Adidas' efforts]].
58	* [[UsefulNotes/EnglishPremierLeague Swansea City's]] [[https://www.youtube.com/watch?v=ij8l7ZYbs1Y 2015/2016 home kit launch]] advert. Men in mining outfits walk through fire and enter the Liberty Stadium's pitch. There, they pay homage to the Welsh city's copper mining industry by carving out the kit and pouring molten copper onto the field. Once the kit unites, the miners unveil themselves as the club's players wearing the new white-and-copper kits. With an epic advert like that, it's hard to see Swansea fans ''not'' being awed into buying these replicas.
59	* Hardee's [[https://www.youtube.com/watch?v=FCQBUzFcUUo All-American Thick Burger]] advert. Start with a close-up on a really tall hamburger with a burger patty, lettuce, tomato, pickles, cheese, a hot dog and potato chips. Pull back the camera repeatedly in jumps showing:
60	** A blonde female model (the hamburger is about as big as her entire face),
61	** Dressed in an American flag bikini,
62	** Sitting in a hot tub,
63	** Which is sitting in the back of a pickup truck,
64	** Which is being driven by (voice-over states that the male model wearing a cowboy shirt and hat is) an American bull rider,
65	** Which is sitting on an aircraft carrier,
66	** Which is in New York City harbor, being watched by the Statue of Liberty,
67	** With jet aircraft taking off from the carrier, and fireworks going off,
68	** With the final voice over saying "So why eat the Hardee's All American Thick Burger? Because, America!"
69	* Chrysler's UsefulNotes/SuperBowl commercials in the early 2010s:
70	** In [[https://www.youtube.com/watch?v=mYsFUFgOEmM 2011]], the narrator tells a comeback story of UsefulNotes/{{Detroit}}, backed by an instrumental of Music/{{Eminem}}'s "Lose Yourself".
71	** Following up in [[https://www.youtube.com/watch?v=8iXdsvgpwc8 2012]], Creator/ClintEastwood gives a RousingSpeech about the comeback of America following the Great Recession.
72	%%* In this Rolo ad, [[https://www.youtube.com/watch?v=cp8vWUEO3Ms an elephant never forgets]].
73	* Creator/{{Nintendo}} announcing the release of the ''[[VideoGame/DonkeyKongCountry Donkey Kong Country Trilogy]]'' [[https://www.youtube.com/watch?v=UWDFolSymws on the Wii U Virtual Console.]] Bonus points for the launch video paying homage to [[https://www.youtube.com/watch?v=IM5rYucoQRU the advertisement of the original game.]]
74	* Starbucks: [[https://www.youtube.com/watch?v=mNSLTwPobFE Make today the day.]]
75	* The Cheerios [[https://www.youtube.com/watch?v=M7KYubfMXQU Game On! commercial]] celebrates everything gaming. With pieces of Cheerios recreating scenes from ''{{VideoGame/Pong}}'', ''{{VideoGame/Centipede}}'', ''{{VideoGame/Tetris}}'', ''VideoGame/SuperMarioBros1'', and ending on ''VideoGame/{{Minecraft}}''. Advertsing successfully all while paying homage to the trendsetters of the gaming landscape.
76	* The [[https://www.youtube.com/watch?v=gHE0QEi6Ldc Japanese commercial]] for ''VideoGame/MarioKart64'' features amazingly slick animation of Mario and company burning rubber.
77	* A Advertising/GotMilk ad starring The Rock Features Him finding out there's no more milk in his fridge so he goes out and gets some more upon seeing a milk truck passing by. The Rock foregoes cats in trees, bank robberies, escaped zoo animals and alien invasions all to catch a milk truck. After he gets some of his desired milk, he goes home and delivers THE MOTHER of all one-liners after drinking a glass.
78	-->'''The Rock:'''Ladies gotta go to work. ({{Offhand Backhand}}s an alien in the background.)
79	* A Toys "R" Us commercial for Christmas 2017 consists of a montage of Christmas commercials from then all the way to now, with a special medley.
80	* [[https://www.youtube.com/watch?v=g4xW9aCg2zY This advertisement]] for ''VideoGame/SuperMarioOdyssey'' puts a Broadway spin on the game's ExpositoryThemeTune, "Jump Up, Super Star". It feels just like a UsefulNotes/SuperBowl commercial, right down to the production values. Really goes to show that Creator/{{Nintendo}} learned their lesson from [[AudienceAlienatingEra the Wii U era]], don't you think?

Context Awesome / Advertising