History Wrestling / VinceRusso

2nd Nov '17 7:00:16 AM JamesAustin
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* ButterflyEffect: The straw that broke the camel's back as far as Russo's time in WWF went, that caused him to jump ship to WCW, which ruined WCW, which caused WWF to win the Monday Night Wars, which lead to the creation of TNA and contributed to the decline of pro wrestling's popularity? ''Beaver Cleavage.'' [[note]]A particularly crude parody of LiveActionTV/LeaveItToBeaver as played by Headbanger Mosh. After two weeks and terrible fan reaction, [=Vince McMahon=] personally axed the character, which Russo fiercely resented.[[/note]]

to:

* ButterflyEffect: The straw that broke the camel's back as far as Russo's time in WWF went, that caused him to jump ship to WCW, which ruined WCW, which caused WWF to win the Monday Night Wars, which lead to the creation of TNA and contributed to the decline of pro wrestling's popularity? ''Beaver Cleavage.'' [[note]]A particularly crude parody of LiveActionTV/LeaveItToBeaver ''Series/LeaveItToBeaver'' as played by Headbanger Mosh. Mosh that, among other things, implied that he commited incest with his mother. After two weeks and terrible fan reaction, [=Vince McMahon=] Vince [=McMahon=] personally axed the character, which Russo fiercely resented.[[/note]]
2nd Nov '17 12:25:51 AM McJeff
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Added DiffLines:

* ButterflyEffect: The straw that broke the camel's back as far as Russo's time in WWF went, that caused him to jump ship to WCW, which ruined WCW, which caused WWF to win the Monday Night Wars, which lead to the creation of TNA and contributed to the decline of pro wrestling's popularity? ''Beaver Cleavage.'' [[note]]A particularly crude parody of LiveActionTV/LeaveItToBeaver as played by Headbanger Mosh. After two weeks and terrible fan reaction, [=Vince McMahon=] personally axed the character, which Russo fiercely resented.[[/note]]
1st Nov '17 11:00:33 AM system
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29th Oct '17 8:11:57 AM jakearmitage
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## At one point, Russo seemingly showed up with a giant file folder labeled "Rejected {{Wrestlking/Kane]} ideas." He scratched out Kane and wrote Vampiro.

to:

## At one point, Russo seemingly showed up with a giant file folder labeled "Rejected {{Wrestlking/Kane]} {{Wrestling/Kane}} ideas." He scratched out Kane and wrote Vampiro.
28th Oct '17 7:59:00 PM jakearmitage
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Vincent "Vince" Russo (born January 24, 1961) is a former head writer for [[{{Wrestling/WWE}} World Wrestling Entertainment]], [[{{Wrestling/WCW}} World Championship Wrestling]], and [[{{Wrestling/TNA}} Total Nonstop Action Wrestling]]. He is also one of the few ''non''-wrestlers in the business who generates controversy: when it was announced that he had been re-hired by WWE in 2002, the writing staff threatened a walk-out. He is also the primary reason for why TNA was dropped from [[Creator/SpikeTV Spike]], based purely on his reputation.

Russo's biggest success came when he turned the Wrestling/MondayNightWars around with the Wrestling/AttitudeEra branding, resulting in WWE's biggest period of success since Hulk Hogan and a resurgence in popularity for [[ProfessionalWrestling pro wrestling]] in the U.S. When Russo and Wrestling/JimCornette were booking ''[[Wrestling/WWERaw Raw]]'', it pulled 7.3 million viewers.

to:

Vincent "Vince" Russo (born January 24, 1961) is a former head writer for [[{{Wrestling/WWE}} World Wrestling Entertainment]], [[{{Wrestling/WCW}} World Championship Wrestling]], and [[{{Wrestling/TNA}} Total Nonstop Action Wrestling]]. He is also one of the few ''non''-wrestlers ''non''-[[ProfessionalWrestling wrestlers]] in the business who generates controversy: when it was announced that he had been re-hired by WWE in 2002, the writing staff threatened a walk-out. He is also the primary reason for why TNA was dropped from [[Creator/SpikeTV Spike]], based purely on his reputation.

Russo's biggest success came when he turned the Wrestling/MondayNightWars around with the Wrestling/AttitudeEra branding, resulting in WWE's biggest period of success since Hulk Hogan and a resurgence in popularity for [[ProfessionalWrestling pro wrestling]] wrestling in the U.S. When Russo and Wrestling/JimCornette were booking ''[[Wrestling/WWERaw Raw]]'', it pulled 7.3 million viewers.



--->"I guess [[ThisIsThePartWhere dis is da paht]] where I'm supposed da play da chickenshit heel, right?"

to:

--->"I -->'''Russo''': "I guess [[ThisIsThePartWhere dis is da paht]] where I'm supposed da play da chickenshit heel, {{heel}}, right?"



--->'''Vince Russo''': I guess dis is da paht where I'm supposed da play da chickenshit heel, right?



** ''New Blood Rising'' is quintessential WCW 2000. There are multiple worked shoots, everyone breaks character, the announcers talk about the script and use real names. The entire build was Nash, Steiner,and Goldberg fighting about who was gonna "go over", using that exact same phrase more than once. The announcers completely dropped {{kayfabe}} at the start of the match to talk about booking decisions and who would agree to be the one to job. They floated in and out of that for the rest of the match, with the smarkiest commentary this side of Matt Striker. ("Goldberg was supposed to go up for the Jacknife, but he swerved Kevin Nash!") To be clear, the given excuse for Goldberg no-showing was that he was injured; the announcers say that is awfully convenient, and imply that it's a fake injury to get him out of having to "job." They literally had a line about Goldberg refusing to follow the script and lose a match when he refused to be powerbombed by Nash. There was also the 4-team tag team match: It ended because someone puts on a ref shirt, which apparently automatically makes him a ref, and counted three.

to:

** ''New Blood Rising'' is quintessential WCW 2000. There are multiple worked shoots, everyone breaks character, the announcers talk about the script and use real names. The entire build was Nash, Steiner,and Steiner, and Goldberg fighting about who was gonna "go over", using that exact same phrase more than once. The announcers completely dropped {{kayfabe}} at the start of the match to talk about booking decisions and who would agree to be the one to job. They floated in and out of that for the rest of the match, with the smarkiest commentary this side of Matt Striker. ("Goldberg was supposed to go up for the Jacknife, but he swerved Kevin Nash!") To be clear, the given excuse for Goldberg no-showing was that he was injured; the announcers say that is awfully convenient, and imply that it's a fake injury to get him out of having to "job." They literally had a line about Goldberg refusing to follow the script and lose a match when he refused to be powerbombed by Nash. Nash.
** Also from NBR:
There was also the 4-team tag team match: match. It ended because someone puts on a ref shirt, which apparently automatically makes him a ref, and counted three.



* ViewersAreGoldfish: Instead of doing it in a traditional way, with big matches or angles, he would always resort to title changes or a gimmick match every week. There were 23 world title changes in 2000. At first it was a winning formula: They had that big [[ContinuityReboot reboot]] angle in 2000, followed by a tournament to find out who would challenge Jarrett at ''[=SuperBrawl=]. But his ideas got weirder as time went on, proving you can't really book "big TV" from week-to-week. If Russo limited himself to one big blowoff per month and one PPV a month, his legacy would be a lot better.

to:

* ViewersAreGoldfish: Instead of doing it in a traditional way, with big matches or angles, he would always resort to title changes or a gimmick match every week. There were 23 world title changes in 2000. At first it was a winning formula: They had that big [[ContinuityReboot reboot]] angle in 2000, followed by a tournament to find out who would challenge Jarrett at ''[=SuperBrawl=].''[=SuperBrawl=]''. But his ideas got weirder as time went on, proving you can't really book "big TV" from week-to-week. If Russo limited himself to one big blowoff per month and one PPV a month, his legacy would be a lot better.
28th Oct '17 4:33:13 PM jakearmitage
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28th Oct '17 4:32:26 PM jakearmitage
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Russo's biggest success came when he turned the Wrestling/MondayNightWars around with the Wrestling/AttitudeEra branding, resulting in WWE's biggest period of success since Hulk Hogan and a resurgence in popularity for [[ProfessionalWrestling pro wrestling]] in the U.S. When Russo and Wrestling/JimCornette were booking ''[[Wrestling/WWERaw Raw]], it pulled 7.3 million viewers.

to:

Russo's biggest success came when he turned the Wrestling/MondayNightWars around with the Wrestling/AttitudeEra branding, resulting in WWE's biggest period of success since Hulk Hogan and a resurgence in popularity for [[ProfessionalWrestling pro wrestling]] in the U.S. When Russo and Wrestling/JimCornette were booking ''[[Wrestling/WWERaw Raw]], Raw]]'', it pulled 7.3 million viewers.



** When Russo first crossed over to WCW, he came up with the "New Blood" angle. It was supposed to help new talent get over the established stars, who formed the "Millionaires' Club" in response. Wrestling/BillyKidman was part of the New Blood faction who set out to kill [[Wrestling/HulkHogan Hulkamania]]. Russo booked Kidman to pin Hogan (after Wrestling/EricBischoff hit him with a chair) in a 2-on-1 handicap match. Hogan, of course, went on to beat Kidman in two straight PPV matches. This angle failed for a few other reasons:

to:

** When Russo first crossed over to WCW, he came up with the "New Blood" New Blood angle. It was supposed to help new talent get over the established stars, who formed the "Millionaires' Club" Millionaires' Club in response. Wrestling/BillyKidman was part of the New Blood faction who set out to kill [[Wrestling/HulkHogan Hulkamania]]. Russo booked Kidman to pin Hogan (after Wrestling/EricBischoff hit him with a chair) in a 2-on-1 handicap match. Hogan, of course, went on to beat Kidman in two straight PPV matches. This angle failed for a few other reasons:



* NerdInEvilSHelmet:

to:

* NerdInEvilSHelmet:NerdInEvilsHelmet:



* NoFourthWall:

to:

* NoFourthWall:NoFourthWall: Russo came about in the [=90s=], when the Hulkamanics from the 80s began to see that wrestling is not real. Cornette is on the other end of the spectrum, wishing every audience was like Louisville, Kentucky in the 70s. It's basically the same argument, though: Russo's outlook was it's all fake, and Cornette's was you've got to make the "[[SmartMark marks]]" think it's all a "[[WorkedShoot shoot]]." The thing to take from both of them is that they think wrestling is dead--and maybe for them, it is:
--->"I guess [[ThisIsThePartWhere dis is da paht]] where I'm supposed da play da chickenshit heel, right?"



** New Blood Rising is quintessential WCW 2000. There are multiple worked shoots, everyone breaks character, the announcers talk about the script and use real names. The entire build was Nash, Steiner,and Goldberg fighting about who was gonna "go over", using that exact same phrase more than once. The announcers completely dropped {{kayfabe}} at the start of the match to talk about booking decisions and who would agree to be the one to job. They floated in and out of that for the rest of the match, with the smarkiest commentary this side of Matt Striker. ("Goldberg was supposed to go up for the Jacknife, but he swerved Kevin Nash!") To be clear, the given excuse for Goldberg no-showing was that he was injured; the announcers say that is awfully convenient, and imply that it's a fake injury to get him out of having to "job." They literally had a line about Goldberg refusing to follow the script and lose a match when he refused to be powerbombed by Nash. There was also the 4-team tag team match: It ended because someone puts on a ref shirt, which apparently automatically makes him a ref, and counted three.



** ''New Blood Rising'' is quintessential WCW 2000. There are multiple worked shoots, everyone breaks character, the announcers talk about the script and use real names. The entire build was Nash, Steiner,and Goldberg fighting about who was gonna "go over", using that exact same phrase more than once. The announcers completely dropped {{kayfabe}} at the start of the match to talk about booking decisions and who would agree to be the one to job. They floated in and out of that for the rest of the match, with the smarkiest commentary this side of Matt Striker. ("Goldberg was supposed to go up for the Jacknife, but he swerved Kevin Nash!") To be clear, the given excuse for Goldberg no-showing was that he was injured; the announcers say that is awfully convenient, and imply that it's a fake injury to get him out of having to "job." They literally had a line about Goldberg refusing to follow the script and lose a match when he refused to be powerbombed by Nash. There was also the 4-team tag team match: It ended because someone puts on a ref shirt, which apparently automatically makes him a ref, and counted three.



* Red Baron: "The Powers That Be," "Vic Venom."
* Refuge in Audacity: In his book, Wrestling/BobHolly claimed that Russo wanted to rename his finisher the Hollycaust. It was definitely called on-air by J.R. once--and never again. It's also used in one of the ''[=SmackDown=]'' video games as his Falcon Arrow finisher. Then he changed his finish to the Alabama Slam full-time. Holly says he wouldn't have been surprised if Russo wanted him to use it on Kidman, Goldberg, Wrestling/PaulHeyman, and basically all the Jews in WWE. (Russo did not see a problem with this and believed it was a final solution to the ratings slump.)

to:

* Red Baron: RedBaron: "The Powers That Be," "Vic Venom."
* Refuge in Audacity: RefugeInAudacity: In his book, Wrestling/BobHolly claimed that Russo wanted to rename his finisher the Hollycaust. It was definitely called on-air by J.R. once--and never again. It's also used in one of the ''[=SmackDown=]'' video games as his Falcon Arrow finisher. Then he changed his finish to the Alabama Slam full-time. Holly says he wouldn't have been surprised if Russo wanted him to use it on Kidman, Goldberg, Wrestling/PaulHeyman, and basically all the Jews in WWE. (Russo did not see a problem with this and believed it was a final solution to the ratings slump.)
28th Oct '17 10:27:52 AM jakearmitage
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[[caption-width-right:300:Vince Russo (right): Former [[http://www.wrestling-titles.com/wcw/wcw-h.html WCW World Heavyweight Champion]].]]

to:

[[caption-width-right:300:Vince Russo (right): Former [[http://www.wrestling-titles.com/wcw/wcw-h.html [[caption-width-right:300:Pictured: A one-time WCW World Heavyweight Champion]].]]
Champion.\\
What's he looking at?[[note]]The ratings.[[/note]]]]



Vincent "Vince" Russo (born January 24, 1961) is a former head writer for the [[Wrestling/{{WWE}} WWF]], Wrestling/{{WCW}}, and Wrestling/{{TNA}}, and is one of the most controversial figures in ProfessionalWrestling history (and one of the few non-wrestlers in the business who generates such controversy).

Russo's biggest success was when he (along with Wrestling/VinceMcMahon) was able to turn the WWF around during the Wrestling/MondayNightWars with its [[Wrestling/AttitudeEra "Attitude" branding]], resulting in the company's biggest period of success since the Wrestling/HulkHogan era, and a resurgence in popularity for the industry on US television.

He would try to emulate this success when he, along with writing partner Ed Ferrara, jumped ship to WCW in 1999. However, [[ProtectionFromEditors without McMahon's editing and input]], his storylines were...variable in their quality. And that's putting it kindly. Not only that, he failed to realize that the WCW audience had different expectations than the WWF audience: instead of catering to them, he attempted to transform WCW into a poor man's WWF, which alienated the existing fanbase and put off any new viewers (who just switched over to ''Raw''). Although the biggest factor in WCW's death was probably AOL-Time Warner executive Jamie Kellner (who made no bones that he hated wrestling) being in charge of their programming, Russo's angles during 1999-2000 didn't help.

His infamy is such that when it was announced that he had been re-hired by the WWE in 2002, the rest of the writing staff threatened a walk-out. As it turned out, Russo was swiftly demoted a few days later after a "big idea" he proposed bombed horribly; rumor has it that it would've been a restart of WWE's own failed WCW "Invasion" angle led by Wrestling/EricBischoff. He left for greener pastures at the fledgling Wrestling/{{TNA}} shortly afterward. (As a point of interest, Bischoff was hired by WWE a month after Russo's dismissal, though he eventually joined Russo at TNA.) In 2012, Dixie Carter announced that TNA and Russo had mutually parted ways and that he would be replaced by [[Characters/WWEManagers Bruce "Brother Love" Pritchard]]. However, it was revealed two years later that Russo was still working for the company as an unofficial consultant, most likely because Carter [[VetinariJobSecurity had no one to replace him]]. [[note]](This incurred a much more serious problem for TNA, unfortunately: Spike TV has apparently not sat well with Russo and when he left in 2012, Spike's directive to TNA was not to bring him back at any point following. The discovery Russo had been indeed filling a seat at TNA caused enough of a backlash at Spike for them to break any further renewal negotiations for ''Impact Wrestling'' and TNA's premiere television show moved to the Destination America channel in 2015. Russo attempted to get hired independetly by Destination America and made the weird mistake of throwing TNA under the bus on his sales pitch. Destination America decided to not renovate TNA's contract and the show has moved to Pop TV as of 2016. It has been revealed Russo has attempted the same sale pitch to Pop TV. If it will have the same effect is unknown.)[[/note]]

Having been a ProfessionalWrestling fan for so long that he proclaims to have "SeenItAll,"[[note]](or so he claimed; in truth, Russo had never attended a wrestling match before being promoted to Cornette's partner at the WWF)[[/note]] Vince Russo's booking ethos is to try to shock and surprise the fans with something new. Unfortunately this usually amounts to something that doesn't make sense rather than something that is original, or something that the fans want to see. There's a reason why he's the {{Trope Namer|s}} for ShockingSwerve. Another issue is that he constantly tries to outsmart the SmartMark fans: the problem here is that the Smarks - due to ''being Smarks'' - don't buy it, and regular fans are just confused by things like wrestlers "breaking character" or references to backstage incidents that only hardcore fans would know.

Ultimately, Russo's "creative" output will give an observer the idea that his writing is done from a play book (or trope book, if you prefer) the size of a religious pamphlet, and that he's relied on this limited source of potential ideas for the majority of his career within professional wrestling, rehashing the same concepts and ideas from multiple companies with multiple (and sometimes, the very same) characters.

Nowadays he hosts his own podcast, ''The Brand'', where he shares his thoughts on modern wrestling. You can check it out. Some of his archived interviews are available through paywalls on various sites. Vince himself has posted the highlights on his [=YouTube=] [[https://www.youtube.com/watch?v=FVX8-jwqPPM page.]]
----
!!Tropes and {{Signature Style}}s associated with Vince Russo:

* AbortedArc: Near the end of WCW, the Miss Hancock (Wrestling/StacyKeibler) pregnancy angle was started, and went precisely nowhere. Russo was the one who booked her kayfabe pregnancy, putting a quick end to her wedding to David Flair. Flair went on the warpath, challenging any wrestler he suspected of fathering Keibler's "baby". The plan was, according to rumor, that Vince Russo had booked himself as the daddy[!], but AOL-Time Warner pulled the plug on WCW before it could play out; instead, the angle was abandoned and she was made Shawn Stasiak's valet for a brief feud with Wrestling/BamBamBigelow as the promotion died. This would've been followed by Ric Flair "announcing" that Stacy was the "product" of an "affair" he had some 20 years before, which would've made her and his son David [[IncestSubtext "half-siblings"]].
* AchievementsInIgnorance:
** Nearing the end of his tenure at WCW, he "won" the World Heavyweight Championship belt, [[{{Slapstick}} pratfalling]] his way to victory over Wrestling/BookerT in a cage match filmed in Russo's hometown of Long Island.
** As a downside, Russo -- a layperson -- suffered post-concussion syndrome as a result of his many matches against the likes of Wrestling/{{Goldberg}} (who speared Russo through a cage wall in the aforementioned match), Wrestling/ScottSteiner, and others. Yes, wrestling's most colorful and unpredictable booker suffered brain damage on the job.
* AlliterativeName: '''V'''ic '''V'''enom.
* AnswersToTheNameOfGod: Once drove out to the ring in a vehicle that looked like a Popemobile, driven by Jeremy Borash, to stay safe from Wrestling/{{Goldberg}}.
* AlternateCompanyEquivalent: Like Wrestling/PaulHeyman, Russo began in journalism, and is one of the few (non-wrestler) bookers that most people can identify by name. Both men were collectively responsible for the Attitude Era. Funny how a pair of New Yorkers had such massive influence on a traditionally southern pastime. The main difference between them is that Heyman is considered an EvilGenius of wrestling booking, while Russo is considered a complete hack.
* ArchEnemy: Wrestling/JimCornette ''loathes'' Russo with such vicious, searing passion that if hate could be weaponised, Russo would have been zipped up in a body bag ''years'' ago. Cornette has stated that his biggest ambition in life is to live long enough to piss on Russo's grave, and knowing Cornette, that's probably NotHyperbole. Cornette's hatred for Russo is so bad that he made amends with Eric Bischoff (someone else Cornette has had a long-standing grudge against) mainly because, as Cornette said, he hates Russo as much as Cornette does so he can't be all bad.
* AscendedExtra: Perhaps the biggest example in the industry, rivaled only by Bischoff and Wrestling/PaulHeyman. Like Paul E., Russo began in journalism, and is one of the few (non-wrestler) bookers that most people can identify by name. Under [=McMahon's=] moderating influence, Russo was a useful sounding board for the company's demographic. Russo got his start by operating and hosting an AM Radio show called ''Vicious Vincent's World of Wrestling''; the program folded within a year after the crank calling from listeners got out of hand. From there he got hired as a writer for ''WWE Magazine'' under the pen name "Vic Venom", had his own segment on the show ''Livewire'', and even commentated on a handful of episodes of ''Shotgun Saturday Night''.
* AuthorAppeal:
** Russo loves pole matches. For some reason he thinks that all non-gimmick singles matches are exactly alike, and so he puts objects on poles to make the matches different from each other. This means he doesn't just book pole matches for titles, but for the strangest things - a pet rat, a pinata, Viagra, Judy Bagwell (no, really...though this was on a forklift), and the keys to Wrestling/MickFoley's office are just a few of the things that have been at stake in those matches. One particularly strange storyline from towards the end of Russo's time with the WWF revolved around the Wrestling/BigBossman kidnapping and ''cooking'' Wrestling/AlSnow's pet dog Pepper. This inevitably culminated in a "Pepper on a Pole" match, with the leftovers in a styrofoam container on top of a pole. Interestingly enough, the "Pink Slip on a Pole" match between Mankind and Wrestling/TheRock was the only well-received match of the kind (not in kayfabe for obvious reasons) and it took place after Russo was shown the door.
** Even as far back as his early WWF days, Russo's hunger for behind-the-scenes drama was powerful, and it reflected in his angles. This would prove a natural fit for ''Impact'' and its faux-{{reality TV}} gimmick.
* AwesomeButImpractical: His ''many'' {{Shocking Swerve}}s. While they're definitely memorable whether you like them or you hate them (or you just find them [[{{Narm}} hilarious]]), they're also frequently inconsistent, and him overusing them ultimately costs his respective company at the time tons of ratings due to more and more confused fans over time just going ScrewThisImOuttaHere.
* BastardlySpeech. Russo finding God and confessing his past sins to the Impact Zone, claiming that he "sold his soul for ratings." (Russo really did become a born-again Christian in real life. One of the billions of reasons militant atheist Jim Cornette hates him.)
* BodyguardBabes: Russo's stacked bodyguards, whom he deployed against Wrestling/ScottHall in an October 1999 episode of ''Nitro''. Yes, they won.
* BrooklynRage: Russo doesn't need a gimmick in the ring; his voice ''is'' his gimmick, in the [[Film/TheWarriors David Patrick Kelly]] tradition. He's almost never without his trademark NY sports team paraphernalia.
* CatchPhrase:

to:

Vincent "Vince" Russo (born January 24, 1961) is a former head writer for the [[Wrestling/{{WWE}} WWF]], Wrestling/{{WCW}}, [[{{Wrestling/WWE}} World Wrestling Entertainment]], [[{{Wrestling/WCW}} World Championship Wrestling]], and Wrestling/{{TNA}}, and [[{{Wrestling/TNA}} Total Nonstop Action Wrestling]]. He is one of the most controversial figures in ProfessionalWrestling history (and also one of the few non-wrestlers ''non''-wrestlers in the business who generates such controversy).

controversy: when it was announced that he had been re-hired by WWE in 2002, the writing staff threatened a walk-out. He is also the primary reason for why TNA was dropped from [[Creator/SpikeTV Spike]], based purely on his reputation.

Russo's biggest success was came when he (along with Wrestling/VinceMcMahon) was able to turn the WWF around during turned the Wrestling/MondayNightWars around with its [[Wrestling/AttitudeEra "Attitude" branding]], the Wrestling/AttitudeEra branding, resulting in the company's WWE's biggest period of success since the Wrestling/HulkHogan era, Hulk Hogan and a resurgence in popularity for [[ProfessionalWrestling pro wrestling]] in the industry on US television.

U.S. When Russo and Wrestling/JimCornette were booking ''[[Wrestling/WWERaw Raw]], it pulled 7.3 million viewers.

Russo is also blamed for WCW going under, but that iceberg hit long before he was called in.
He would try tried to emulate this replicate his success when he, along on ''Raw'' with writing partner Ed Ferrara, jumped ship ''[[Wrestling/WCWMondayNitro Nitro]]'': get as many wrestlers over as possible, make it so fast-paced that it overloads the brain, and people will just have to WCW in 1999. However, [[ProtectionFromEditors see more. But without McMahon's the editing and input]], his storylines input he had in WWE, the results were...variable in their quality. And that's putting it kindly. Not only that, he failed to realize that the WCW Also, ''Nitro''[='=]s audience had different expectations than the WWF audience: from ''Raw''[='=]s audience; instead of catering to them, he attempted to transform WCW turned it into a poor man's WWF, which alienated ''Raw'', alienating the existing fanbase fans and put off any new viewers (who just switched over to ''Raw''). Although the biggest factor in WCW's death was probably AOL-Time Warner executive Jamie Kellner (who made no bones that he hated wrestling) being in charge of their programming, Russo's angles during 1999-2000 didn't help.

His infamy is such that when it was announced that he had been re-hired by the WWE in 2002, the rest of the writing staff threatened a walk-out. As it turned out, Russo was swiftly demoted a few days later after a "big idea" he proposed bombed horribly; rumor has it that it would've been a restart of WWE's own failed WCW "Invasion" angle led by Wrestling/EricBischoff. He left for greener pastures at the fledgling Wrestling/{{TNA}} shortly afterward. (As a point of interest, Bischoff was hired by WWE a month after Russo's dismissal, though he eventually joined Russo at TNA.) In 2012, Dixie Carter announced that TNA and Russo had mutually parted ways and that he would be replaced by [[Characters/WWEManagers Bruce "Brother Love" Pritchard]]. However, it was revealed two years later that Russo was still working for the company as an unofficial consultant, most likely because Carter [[VetinariJobSecurity had no one to replace him]]. [[note]](This incurred a much more serious problem for TNA, unfortunately: Spike TV has apparently not sat well with
Russo and when he left in 2012, Spike's directive to TNA was not to bring him back at any point following. The discovery Russo had been indeed filling a seat at TNA caused enough of a backlash at Spike for them to break any further renewal negotiations for ''Impact Wrestling'' and TNA's premiere television show moved to the Destination America channel in 2015. Russo attempted to get hired independetly by Destination America and made the weird mistake of throwing TNA under the bus on his sales pitch. Destination America decided to not renovate TNA's contract and the show has moved to Pop TV as of 2016. It has been revealed Russo has attempted the same sale pitch to Pop TV. If it will have the same effect is unknown.)[[/note]]

Having been a ProfessionalWrestling fan for so long that he proclaims to have "SeenItAll,"[[note]](or so he claimed; in truth, Russo had never attended a wrestling match before being promoted to Cornette's partner at the WWF)[[/note]] Vince Russo's booking ethos is to try to shock and surprise the fans with something new. Unfortunately this usually amounts to something that doesn't make sense rather than something that is original, or something that the fans want to see. There's a reason why he's the {{Trope Namer|s}} for ShockingSwerve. Another issue is that he constantly tries to outsmart the SmartMark fans: the problem here is that the Smarks - due to ''being Smarks'' - don't buy it, and regular fans
Cornette are just confused by things like wrestlers "breaking character" or references to backstage incidents that only hardcore fans would know.

Ultimately, Russo's "creative" output will give an observer the idea that his writing is done from a play book (or trope book, if you prefer) the size of a religious pamphlet, and that he's relied on this limited source of potential ideas for the majority of his career within professional wrestling, rehashing the same concepts and ideas from multiple companies with multiple (and sometimes, the very same) characters.

Nowadays
somehow bonded in whatever our core existence is.

Nowadays,
he hosts his own podcast, ''The Brand'', where he shares his thoughts on modern wrestling. You can check it out. Some of his archived interviews are available through paywalls on various sites. Vince himself has posted the highlights on his [=YouTube=] [[https://www.youtube.com/watch?v=FVX8-jwqPPM page.]]
----
!!Tropes and {{Signature Style}}s associated
Creator/YouTube channel.

!!Vince Russo's work provides examples of
* AbortedArc:
** When Russo first crossed over to WCW, he came up
with the "New Blood" angle. It was supposed to help new talent get over the established stars, who formed the "Millionaires' Club" in response. Wrestling/BillyKidman was part of the New Blood faction who set out to kill [[Wrestling/HulkHogan Hulkamania]]. Russo booked Kidman to pin Hogan (after Wrestling/EricBischoff hit him with a chair) in a 2-on-1 handicap match. Hogan, of course, went on to beat Kidman in two straight PPV matches. This angle failed for a few other reasons:
### It was a company-wide feud, which is actually something which doesn't work too well, since everyone on the roster will be involved in something similar to everyone else.
### The crowd didn't take the New Blood seriously. They were viewed as rip-offs of the men they were trying to "replace" rather than people who were trying to make a name for themselves.
### Members of the Millionaires' Club were reluctant to job cleanly. The history books will show that Billy Kidman is the only man in history to have 3 consecutive pinfall victories over Hogan, but no one remembers that, because in reality they were all screwjob finishes where Hogan dominated 99% of the time. {{Wrestling/Sting}} didn't do many favors for Vampiro, either.
** At one point, Wrestling/StacyKeibler (billed as "Miss Hancock") was a regular on ''Nitro'', and her gimmick according to Wikipedia was to "stand on top of the announcers' table and dance sensually." She was later linked to David Flair, inside and outside the ring, so Russo thought it would be a good idea to promote this with a pregnancy angle. The original plan was that the child was gonna be
Vince Russo:

* AbortedArc: Near the end of WCW, the
Russo's; furthermore, it was supposed be revealed that Miss Hancock (Wrestling/StacyKeibler) pregnancy angle was started, and went precisely nowhere. Russo was the one who booked her kayfabe pregnancy, putting a quick end to her wedding to actually Wrestling/RicFlair's illegitimate daughter, so technically David Flair. Flair went on had been trying to marry his half-sister. (If you think that's bad, Plan B was for the warpath, challenging any wrestler he suspected of fathering Keibler's "baby". The plan was, according kid to rumor, that Vince Russo had booked himself as the daddy[!], but actually be Ric's.) AOL-Time Warner pulled the plug on WCW it before it could play out; instead, be revealed. Instead, Hancock feuded with the angle [[https://imgur.com/xOHaLqd always-classy]] Major Gunns. It ended in a mud wrestling match, during which Ms. Gunns kicked Ms. Hancock in the stomach. A few weeks later it was abandoned and revealed that she was made the entire pregnancy thing up, and it was never mentioned again. Instead, she became Shawn Stasiak's valet for a brief feud with Wrestling/BamBamBigelow as until the promotion died. This would've been followed by Ric company folded.
* AllYourBaseAreBelongToUs: Russo and David
Flair "announcing" that Stacy were aligned at the time. There was the "product" a video of an "affair" he had some 20 years before, which would've made her him invading Ric Flair's home and creeping at a young {{Wrestling/Charlotte}}. Russo also stole one of Ric's robes, before his wife and his son David [[IncestSubtext "half-siblings"]].
* AchievementsInIgnorance:
** Nearing the end of his tenure at WCW, he "won" the World Heavyweight Championship belt, [[{{Slapstick}} pratfalling]] his way to victory over Wrestling/BookerT in a cage match filmed in Russo's hometown of Long Island.
** As a downside, Russo -- a layperson -- suffered post-concussion syndrome as a result of his many matches against the likes of Wrestling/{{Goldberg}} (who speared Russo through a cage wall in the aforementioned match), Wrestling/ScottSteiner,
other children arrived home and others. Yes, wrestling's most colorful and unpredictable booker suffered brain damage on the job.
kicked him out.
* AlliterativeName: '''V'''ic '''V'''enom.
Vic Venom.
* AnswersToTheNameOfGod: Once drove out to the ring in a vehicle that looked like a Russo building his own Popemobile, driven by Jeremy Borash, to stay safe from Wrestling/{{Goldberg}}.
* AlternateCompanyEquivalent: Like Wrestling/PaulHeyman, Russo began in journalism, and is one of the few (non-wrestler) bookers
{{Wrestling/Goldberg}}. But that most people can identify by name. Both men were collectively responsible for the Attitude Era. Funny how a pair of New Yorkers had such massive influence on a traditionally southern pastime. The main difference between them is that Heyman is considered an EvilGenius of wrestling booking, while Russo is considered a complete hack.
* ArchEnemy: Wrestling/JimCornette ''loathes'' Russo with such vicious, searing passion that if hate could be weaponised, Russo would have been zipped up in a body bag ''years'' ago. Cornette has stated that his biggest ambition in life is to live long
car isn't swerving enough to piss on for Russo's grave, and knowing Cornette, that's probably NotHyperbole. Cornette's hatred for liking.
* AscendedMeme:
** That famous shoot in which
Russo is so bad that he made amends with Eric Bischoff (someone else Cornette has had a long-standing grudge against) mainly because, as Cornette said, he hates Russo as much as Cornette does so he can't be all bad.
* AscendedExtra: Perhaps the biggest example in the industry, rivaled only by Bischoff and Wrestling/PaulHeyman. Like Paul E., Russo began in journalism, and is one of the few (non-wrestler) bookers that most people can identify by name. Under [=McMahon's=] moderating influence, Russo was a useful sounding board for the company's demographic. Russo got his start by operating and hosting an AM Radio show called ''Vicious Vincent's World of Wrestling''; the program folded within a year after the crank calling from listeners got out of hand. From there he got hired as a writer for ''WWE Magazine'' under the pen name "Vic Venom", had his own segment on the show ''Livewire'', and even commentated on a handful of episodes of ''Shotgun Saturday Night''.
* AuthorAppeal:
** Russo loves pole matches. For some reason he thinks that all non-gimmick singles matches are exactly alike, and so he puts objects on poles to make the matches different from each other. This means he doesn't just book pole matches for titles, but for the strangest things - a pet rat, a pinata, Viagra, Judy Bagwell (no, really...though this was on a forklift), and the keys to Wrestling/MickFoley's office are just a few of the things that have been at stake in those matches. One particularly strange storyline from towards the end of Russo's time with the WWF revolved around the Wrestling/BigBossman kidnapping and ''cooking'' Wrestling/AlSnow's pet dog Pepper. This inevitably culminated in a "Pepper on a Pole" match, with the leftovers in a styrofoam container on top of a pole. Interestingly enough, the "Pink Slip on a Pole" match between Mankind and Wrestling/TheRock was the only well-received match of the kind (not in kayfabe for obvious reasons) and it took place after Russo was shown the door.
** Even as far back as his early WWF days, Russo's hunger for behind-the-scenes drama was powerful, and it reflected in his angles. This
bellowed, "You want Lucha Libres [sic]? GO TO JAPAN!" The term "Lucha Libres" would prove a natural fit for actually be taken up by the Rudos in Mexico.
** "SWERVE" and "FIRE RUSSO!", both of which were acknowledged on
''Impact'' and its faux-{{reality TV}} gimmick.
* AwesomeButImpractical: His ''many'' {{Shocking Swerve}}s. While they're definitely memorable whether
in his podcast. He's even worn a "FIRE RUSSO" T-shirt.
** And for ''{{Website/Botchamania}}'' #300, he accepted their offer to do the introduction:
--->'''Vince Russo''': Well I'm gonna give ya ''Botchamania'' another day, I'm here to swerve ya. I'm gonna give
you like them or you hate them (or you just find them [[{{Narm}} hilarious]]), they're also frequently inconsistent, and him overusing them ultimately costs his respective company at the time tons old reruns of ratings due to more and more confused fans over time just going ScrewThisImOuttaHere.
* BastardlySpeech. Russo finding God and confessing his past sins to the Impact Zone, claiming that he "sold his soul for ratings." (Russo really did become a born-again Christian in real life. One
''{{Series/Roseanne}}'', how's that? [the intro of ''Roseanne'' is played instead of the billions intro to ''Botchamania'']
* AuthorAppeal:
** For all
of reasons militant atheist Jim Cornette hates him.his faults, Russo did always at least try and push young talent. It never worked, but an effort was made, at least. (And when Russo booked himself into angles, the younger guys went over.)
** For some unknowable reason, Russo loves pole matches. He puts different objects on poles to make the matches distinct from each other. Sometimes he'll even make a match with two separate gimmick matches stacked on top of one another, usually with ridiculous stipulations attached.
** Vince Russo loves angles involving vehicles probably even more than his pole matches.
** Wrestlers jumping off high things. At ''Slamboree 2000'', Russo had Wrestling/MikeAwesome launch {{Wrestling/Kanyon}} off the top of a cage onto the ramp. The PPV ended with everyone acting like Kanyon was dead and being ambulanced out. It was exactly one year after the Wrestling/OwenHart incident and in the same arena (Kemper Arena in Kansas City, MO). There was also the time that Hawk threatened to jump off the [=TitanTron=] in an alcoholic stupor, only to have Droz shove him off. This was around the time Russo was still writing WWF TV.
* BodyguardBabes: Russo's stacked bodyguards, whom he He deployed them against Wrestling/ScottHall in an October 1999 episode of ''Nitro''.Nitro. Yes, they won.
* BrooklynRage: Russo doesn't need a gimmick in the ring; his voice ''is'' his gimmick, in the [[Film/TheWarriors David Patrick Kelly]] tradition. He's almost is never seen without his trademark NY sports team paraphernalia.
paraphernalia, and in WCW, he seemed to prefer bellowing out his promos.
* CatchPhrase: {{Catchphrase}}:



** "Can I be honest with you for a second...?"

to:

** "Can I be honest with you witchu for a second...?"



* ChallengingTheChief: In 1999, [=Vince McMahon=] got a call from his head writer informing him that ''not only'' was he no-showing at ''Raw'' that night, he'd just jumped ship to his competitor. Russo had just entered into talks with TNT wherein he claimed responsibility for the WWE's renaissance. He also expressed his frustration with the politics in Connecticut, believing that [=McMahon=] had screwed him out of credit. Viewers would soon see for themselves what Russo would do with total financial and artistic freedom.
* CreatorThumbprint: From its first PPV till its jump to Fox Sports Net, TNA Impact became gradually less Russo-like; by 2003, one could even argue that most of the angles made sense (the occasional Monty Brown in Planet Jarrett aside). Then, in late 2006, well, the prints started to become visible again [[http://www.voicesofwrestling.com/2015/06/18/bound-for-nothing-or-how-tna-died-on-october-22-2006/ after Russo was seen in the audience.]]
* CryingWolf: His reputation is such that, in response to a series of (very real) backstage incidents between Wrestling/JeffJarrett and Wrestling/KurtAngle over the latter's ex-wife, many observers claimed initially that it was all an angle devised by Russo and refused to believe it was real.
* DiabolicalMastermind: As the Dr. Claw-like booker of 1999 ''Nitro''. At first, they didn't show Russo or mention him by name (although months earlier, WWF's head writer jumping ship to its competition made [[OpenSecret a fair amount of noise]]), but you could tell it was him by his accent and constantly peppering his speech with insider terms. For instance, Russo's hand would gesture furiously at his "Mid-caw-dahs" to go "book it!" His heel stable was even named "Creative Control".
* DiscontinuityNod: When Wrestling/ReyMysterioJr won the 2006 Royal Rumble as the #2 entry, the WWE said it was the first time that someone won the Rumble as the #2 entry. This was a reference to the widely hated 1999 Royal Rumble where Vince [=McMahon=] [[ShockingSwerve won the Royal Rumble]]. The booker for the 1999 Rumble was Vince Russo.
* DistinctionWithoutADifference: Russo has defended himself from accusations that he just hates pro wrestling by insisting that he only hates "fake wrestling". [[{{Kayfabe}} So, um, yeah,]] by his own admission Vince Russo actually does hate ProfessionalWrestling.
* DramaticUnmask: During the November 2002 [[Wrestling/NationalWrestlingAlliance NWA-TNA]] pay-per-view, "Mr. Wrestling III" revealed himself to be Russo in disguise.
* EveryoneHasStandards:
** The infamous ''Bash at the Beach 2000''. After promising the crowd that Hogan would never darken WCW's door again (a promise he kept) and burying him as best he could, [[PetTheDog he booked Booker T. vs. Jarrett in the main event]]. See "Worked Shoot", below.
** Whilst the angle would appear to be his doing, Russo isn't actually to blame for the Immortal angle. In a [=ReAction=] interview in 2015, Russo said he knew this storyline would bomb, and was just being pressured by Wrestling/HulkHogan and Bischoff to rehash the [=nWo=]. When Vince Russo, ''the campiest booker in existence'', is getting cold feet? Chances are you shouldn't do it.
* EvilMentor: That goofy bit on ''Nitro'' where Russo became David Flair's "father figure", turning him against the fair-weather Naitch. Ric accused him of living vicariously through David (or more accurately, his trust fund) because, as a "skinny kid from the Bronx", he didn't have what it takes Be The Man.
* FleetingDemographicRule: Despite becoming renowned for his unorthodox swerves, most of his angles are reheated versions of memorable WCW/WWE storylines from a year before, such as the New Blood aping the WWF's blood-falling-from-the-ceiling spot (which most fans recognized as being The Brood's gimmick). As covered by ''[[http://www.ddtdigest.com/updates/2001034m.htm DDT]]'' at the time, Russo also gave us:
## The Filthy Animals as [[Wrestling/DGenerationX DX]] using the hidden [[Wrestling/BillyKidman Kid-cam]] (G-TV) to catch the Nitro Girls in a compromising position;
## Wrestling/{{Madusa}} v. [[Characters/WCWFemaleTalent Spice]] as Wrestling/{{Chyna}} v. [[Wrestling/StacyCarter Miss Kitty]] (and Asya in [[CaptainErsatz a similar role to Chyna]]);
## Ed "Oklahoma" Ferrera as a BBQ sauce-shilling Wrestling/JimRoss;
## [[Characters/WWEAttitude Shawn Stasiak]] as [[Wrestling/CurtHennig Mr. Perfect]] (okay, so Perfect was late 80's-early 90's, but still let's be original);
## Referees going on strike, and the list goes on.
* FunWithAcronyms:
** Does the WWF's '''T'''erri '''I'''nvitational '''T'''ournament, WCW's '''S'''askatchewan '''H'''ardcore '''I'''nternational '''T'''itle, or TNA's '''S'''ports '''E'''ntertainment '''X'''treme and '''V'''oodoo '''K'''in '''M'''afia [[note]]([[Wrestling/VinceMcMahon Vincent Kennedy McMahon]])[[/note]] ring a bell to anyone?
** '''J'''ust '''O'''ver '''B'''roke. [[ThisIsGonnaSuck Best of luck, fellas.]]
** The "'''P'''retty '''M'''ean '''S'''isters" moniker didn't go over with Wrestling/TerriRunnels, who [[http://www.reddit.com/r/IAmA/comments/24th69/i_am_former_wwewcw_diva_terri/ begged]] [=McMahon=] ''and'' Russo to change it... to no avail.
** He's also credited with creating the name for TNA; he chose the acronym to help differentiate the company from WWE as a more adult-oriented product, since the company originally broadcast shows strictly on pay-per-view.
* GeorgeJetsonJobSecurity: Just three months into Russo's tenure at WCW, Time-Warner accountant Bill Busch had had enough of his car crash TV and offered him a new creative "[[ReassignedToAntarctica position]]" in a committee of non-entities, i.e., he went home and kept collecting checks. The final straw was apparently when Russo suggested putting the belt on serial felon Tank Abbott. But Russo's replacements failed to deliver, and a month later he and Bischoff were flown back to Orlando to "reboot" ''Nitro''.
* GimmickMatches: Russo doesn't believe that one regular match can be better than another. Therefore, he uses these with damn-near obsessive regularity, especially "[X] on a Pole" matches, as stated above. Sometimes he'll even make a match with two separate gimmick matches stacked on top of one another, and usually with ridiculous stipulations attached.
-->'''Website/{{WrestleCrap}}:''' After all, this was the man who would go on to create the [[OppositeDay Reverse Battle Royal]] and would probably have invented the [[GravityScrew Upside-Down Battle Royal]] if he had figured out how to cram cameras and lighting rigs under the ring.
* GlobalIgnorance: The infamous {{worked shoot}} in which Russo addressed his critics. On the topic of Russo's push of all-American wrestlers, he responded "You you want [[MaskedLuchador Lucha Libres]] [sic]? [[http://www.youtube.com/watch?v=C7HTAeHZsFM Go to Japan.]]"
* GreyAndGrayMorality:
** Russo believes that wrestling should be like this - that all characters should be shades of gray, with no purely heroic faces or purely villainous heels. The problem with this potentially intriguing idea is that he's really not any good at it, and the characters he crafts tend to just seem wildly inconsistent in their behavior rather than morally complex.
** A related issue is that jobbers need titles to get over, but they're not getting heat with the methods they use to obtain the belt. Heels cheat, yes, but they need to go over cleanly in big matches to gain credibility, something which rarely happens in Russo's world.
* HeManWomanHater: Evidently taking notes from fellow heel Creator/AndyKaufman. Ditto for Russo's booking partner, Ed Ferrera, who wrestled Madusa and others as "Oklahoma".
* HeelFaceRevolvingDoor: A trademark of his booking. It was so bad in TNA that not even Wrestling/JeffHardy had been immune to turning eventually, and by the time he did he hadn't played heel for almost a ''decade''.
* IRejectYourReality:
** He still defends giving himself the WCW World Heavyweight Championship belt, he defends giving Creator/DavidArquette the WCW World Heavyweight Championship belt, he insists that no American wrestling fan wants to see non-American wrestlers, and he ''doesn't believe in {{Face}} and {{Heel}}''.
*** When he was [[http://www.wrestlezone.com/news/749785-vince-russo-rants-on-kevin-owens-as-universal-champ-says-wrestling-is-at-rock-bottom-david-arquette-was-more-over-than-owens-ever-will-be criticising WWE]] for putting the Universal Championship on [[Wrestling/KevinSteen Kevin Owens]], he brought up criticisms off his Creator/DavidArquette swerve again, claiming that Creator/DavidArquette "was more over than Kevin Owens will ever be". Just... '''''[[EnragedByIdiocy what?!?!]]'''''
** He more recently defended his love of pole matches by proclaiming that it's impossible for any one non-gimmick singles match to be better than a gimmick match(!).
--->'''[[https://www.youtube.com/watch?v=_2MNLK7JJSg&t=790s Wrestle! Wrestle!:]]''' Of course, whenever weird stuff like this happens in wrestling, I always like to picture the Pope sitting at home or sitting in a strip club, 'cause that's where he usually is when he's not in the Impact Zone. "You know what, daddy? I hate that Abyss guy. You know what I'm gonna do? [[OutOfCharacterMoment I'm gonna go buy a casket.]]" So he goes to a rest home and he buys a casket. Now, one wonders, he's shopping for a casket--he's [[PimpDuds wearing his Pope gear]], because wouldn't you be?
** Tell him you want longer wrestling segments and less of everything else and he'll tell you everything else is what resulted in the high ratings. Yet when ''Nitro'' decided to cut back on wrestling segments to test this, ''Raw'' [[WritersCannotDoMath slaughtered it by a 2.5 margin]].
** The first week of the "Second Monday Night War", ''[[Wrestling/{{WWERaw}} Raw]]'' got a 3.6 rating. ''[[Wrestling/{{TNA}} TNA Impact]]'' got a 1.5, leading to Russo including the following in his blog:
--->"The bottom line is, TNA WON-- period."
* LoadsAndLoadsOfCharacters: One thing Russo did which was extremely important was to make the undercard matter. He drafts a large number of parallel angles that involve everybody in the roster in some facet of the story. If Russo's writing the show, everybody will have ''something'' to do, even if it's antithetical to their character or just plain silly. (Unless they're Japanese; see "Patriotic Fervor" below.)
-->'''[[WebVideo/OSWReview Jay Hunter]]:''' Oddly enough, Russo is throwing Liz back into the Millionaries' bus with Luger in the drivers' seat. (What the hell was ''he'' doin' there? He's like, ''"[[WrestlingDoesntPay All abooooooooooooard!]])"''
* TheMenInBlack: Creative Control, which was Russo's outfit (no pun intended). Wrestling/CurtHennig was a member. Then again, so was Wrestling/{{Virgil}}...
* {{Nepotism}}: The only reason he had a job in TNA was because of Jeff Jarrett (something Jerry Jarrett greatly regrets). Jeff, to his credit, did a lot of editing of his ideas alongside Dutch Mantell -- unfortunately, some of the crap filtered through because Vinny Ru proceeded to endear himself to Dixie Carter, which owed to his rehiring in 2013-2014. For how that turned out, see OpenSecret.
* NerdInEvilsHelmet: Babyfaces beware - the man knows his wrestling trivia, including your old ring names, past gimmicks, and every embarrassing angle you've ever been involved in. Also, his entrance music? "[[Music/BlackSabbath Iron Man.]]"

to:

* ChallengingTheChief: In 1999, [=Vince McMahon=] got a call from DenserAndWackier: Simply put, what made Russo so notorious as booker was his stubborn refusal to suspend disbelief and write logical extensions for his characters. Any wrestler under his guidance was a walking time bomb, capable of spouting complete nonsense at the drop of a hat, and switching allegiances for no reason other than it suited Creative's fancy. Then Russo would wink and nod and nudge everyone watching to let them in on the joke.
* DiabolicalMastermind:
** The Dr. Claw-like booker of ''Nitro'' around 1999. At first, they didn't show Russo or mention him by name (although months earlier, WWF's
head writer informing him that ''not only'' was he no-showing at ''Raw'' that night, he'd just jumped jumping ship to made a fair amount of noise), but you could tell it was him by his competitor. accent and peppering his lines with insider terms. For instance, Russo's hand would gesture furiously at his "midcawdahs" to go "book it!" His heel stable was also named "Creative Control".
** Vince
Russo had just entered into talks with TNT wherein he claimed responsibility only lost one match in his entire career, a TNA tag team match from 2002. He also went over 16-time champion Ric Flair 3 times in either singles or tag matches. After Sting joined WWE, David Arquette and Vince Russo are the only two WCW World Heavyweight Champions who have never competed at ''[[Wrestling/WrestleMania WrestleMania]]''. It's worth noting noting that Russo suffered post-concussion syndrome after getting speared by Goldberg, Wrestling/ScottSteiner, and others. Yes, wrestling's most colorful booker suffered brain damage on the job. And if it weren't for the WWE's renaissance. He also expressed his frustration with the politics in Connecticut, believing that [=McMahon=] had screwed him out of credit. Viewers would soon see for themselves what football helmet he wore, Russo would do with total financial be a vegetable today.
* DramaticUnmask: In the November 2002 NWA-TNA pay-per-view, "Mr. Wrestling III" was revealed to be Russo in disguise.
* EvilMentor: Russo tried to corrupt David Flair
and artistic freedom.
* CreatorThumbprint: From its first PPV till its jump to Fox Sports Net, TNA Impact became gradually less Russo-like; by 2003, one could even argue that most of the angles made sense (the occasional Monty Brown in Planet Jarrett aside). Then, in late 2006, well, the prints started to
become visible again [[http://www.voicesofwrestling.com/2015/06/18/bound-for-nothing-or-how-tna-died-on-october-22-2006/ after Russo was seen in his "father figure". Ric accused him of living vicariously through David because, as a "skinny kid from the audience.Bronx", he didn't have what it takes be The Man.
* FleetingDemographicRule: Ultimately, Russo's playbook (or trope book, if you prefer) is the size of a religious pamphlet, one he's relied for the entirety of his career in professional wrestling, rehashing the same concepts and ideas from multiple companies with multiple (and sometimes, the very same) characters:
## The New Blood copying the WWF's blood-falling-from-the-ceiling spot, which most fans recognized as being The Brood's gimmick.
## The Filthy Animals as Wrestling/DGenerationX, using a hidden "Kid-cam" (G-TV) to catch the Nitro Girls in a compromising position.
## The Misfits in Action dressing up as the members of Team Canada to mock them v. D-X doing it to The Nation.
## {{Wrestling/Madusa}} v. Spice as {{Wrestling/Chyna}} v. Miss Kitty. (And "Asya" in a similar role).
## Ed Ferrera as [[Wrestling/JimRoss a barbeque sauce-shilling announcer.
]]
* CryingWolf: His reputation is such that, in response to ## Wrestling/DiamondDallasPage briefly imitated [[Wrestlking/DwayneJohnson The Rock]] for a series of (very real) backstage incidents between Wrestling/JeffJarrett while, doing the poses and Wrestling/KurtAngle over the latter's ex-wife, many observers claimed initially that rapping about how Flair likes to "spank it, whack it was all an angle devised by Russo and refused to believe it was real.
* DiabolicalMastermind: As the Dr. Claw-like booker of 1999 ''Nitro''. At first, they didn't show Russo or mention him by name (although months earlier, WWF's head writer jumping ship to its competition made [[OpenSecret a fair amount of noise]]), but you could tell it was him by his accent and constantly peppering his speech with insider terms. For instance, Russo's hand would gesture furiously at his "Mid-caw-dahs" to go "book it!" His heel stable was even named "Creative Control".
* DiscontinuityNod: When Wrestling/ReyMysterioJr won the 2006 Royal Rumble as the #2 entry, the WWE said it was the first time that someone won the Rumble as the #2 entry. This was a reference to the widely hated 1999 Royal Rumble where Vince [=McMahon=] [[ShockingSwerve won the Royal Rumble]]. The booker for the 1999 Rumble was Vince Russo.
* DistinctionWithoutADifference: Russo has defended himself from accusations that he just hates pro wrestling by insisting that he only hates "fake wrestling". [[{{Kayfabe}} So, um, yeah,]] by his own admission Vince Russo actually does hate ProfessionalWrestling.
* DramaticUnmask: During the November 2002 [[Wrestling/NationalWrestlingAlliance NWA-TNA]] pay-per-view, "Mr. Wrestling III" revealed himself to be Russo in disguise.
* EveryoneHasStandards:
** The infamous ''Bash at the Beach 2000''. After promising the crowd that Hogan would never darken WCW's door again (a promise he kept) and burying him as best he could, [[PetTheDog he booked Booker T. vs. Jarrett in the main event]]. See "Worked Shoot", below.
** Whilst the angle would appear to be his doing, Russo isn't actually to blame for the Immortal angle. In a [=ReAction=] interview in 2015, Russo said he knew this storyline would bomb, and was just being pressured by Wrestling/HulkHogan and Bischoff to rehash the [=nWo=]. When Vince Russo, ''the campiest booker in existence'', is getting cold feet? Chances are you shouldn't do it.
* EvilMentor: That goofy bit on ''Nitro'' where Russo became David Flair's "father figure", turning him against the fair-weather Naitch. Ric accused him of living vicariously through David (or more accurately, his trust fund) because, as a "skinny kid from the Bronx", he didn't have what it takes Be The Man.
* FleetingDemographicRule: Despite becoming renowned for his unorthodox swerves, most of his angles are reheated versions of memorable WCW/WWE storylines from a year before, such as the New Blood aping the WWF's blood-falling-from-the-ceiling spot (which most fans recognized as being The Brood's gimmick). As covered by ''[[http://www.ddtdigest.com/updates/2001034m.htm DDT]]'' at the time, Russo also gave us:
jack it!"
## The Filthy Animals as [[Wrestling/DGenerationX DX]] using the hidden [[Wrestling/BillyKidman Kid-cam]] (G-TV) to catch the Nitro Girls in a compromising position;
## Wrestling/{{Madusa}} v. [[Characters/WCWFemaleTalent Spice]] as Wrestling/{{Chyna}} v. [[Wrestling/StacyCarter Miss Kitty]] (and Asya in [[CaptainErsatz a similar role to Chyna]]);
## Ed "Oklahoma" Ferrera as a BBQ sauce-shilling Wrestling/JimRoss;
## [[Characters/WWEAttitude
Shawn Stasiak]] Stasiak as [[Wrestling/CurtHennig [[Wrestlking/CurtHennig Mr. Perfect]] (okay, Perfect]]. (Okay, so Perfect was late 80's-early 90's, but still still, let's be original);
original.)
## Referees going on strike, "on strike".
## At one point, Russo seemingly showed up with a giant file folder labeled "Rejected {{Wrestlking/Kane]} ideas." He scratched out Kane
and wrote Vampiro.
## David Arquette wasn't
the list goes on.
first non-wrestler to win a world title on the B-Show. Shortly before he left the WWF, he booked Wrestling/VinceMcMahon winning the WWF Championship on ''[[Wrestling/WWESmackDown SmackDown]]''. The reason why the former is remembered and bagged on far more than the latter is the execution: Vince won the title from Wrestling/TripleH (a heel) with the aid of Wrestling/StoneColdSteveAustin (a face), and spent most of the match getting the crap beaten out of him. Furthermore, the "Mr. [=McMahon=]" character is probably one of the most famous heels in wrestling, and certainly the best non-wrestler heel character (though [=McMahon=] was already associated with body-building and had worked several matches during the Attitude Era). In both instances, it was to give his character heat and furthered the story of WWE. That's very different from putting the title on a celebrity or on Russo, who had no reason to be on TV other than the fact that he was writing the storylines.
* FunWithAcronyms:
FunWithAcronyms:
** Russo always had an obsession with acronyms. Does the WWF's '''T'''erri '''I'''nvitational '''T'''ournament, Terri Invitational Tournament, WCW's '''S'''askatchewan '''H'''ardcore '''I'''nternational '''T'''itle, Saskatchewan Hardcore International Title, or TNA's '''S'''ports '''E'''ntertainment '''X'''treme Sports Entertainment Xtreme and '''V'''oodoo '''K'''in '''M'''afia [[note]]([[Wrestling/VinceMcMahon Vincent Voodoo Kin Mafia note (Vincent Kennedy McMahon]])[[/note]] [=McMahon=]) ring a bell to anyone?
** '''J'''ust '''O'''ver '''B'''roke. [[ThisIsGonnaSuck Just Over Broke. [[{{Jobber}} Best of luck, fellas.]]
** The "'''P'''retty '''M'''ean '''S'''isters" moniker didn't go over with Wrestling/TerriRunnels, who [[http://www.reddit.com/r/IAmA/comments/24th69/i_am_former_wwewcw_diva_terri/ begged]] [=McMahon=] ''and'' "Pretty Mean Sisters". Wrestling/TerriRunnels HATED the pun and lobbied for [=McMachon=] and Russo to change it... it, to no avail.
** He's also credited with creating the name for TNA; TNA: he chose the acronym to help differentiate the company from WWE as a more adult-oriented product, since the company originally broadcast shows strictly on pay-per-view.
* GeorgeJetsonJobSecurity: Just three months into GimmickMatches:
** He doesn't just book pole matches for titles, but for the strangest things: a pet rat, a pinata, Viagra, Judy Bagwell (that was on a forklift, no pole was big enough for Mrs. Bagwell), and the keys to Mick Foley's office are just a few of the things that have been at stake. One particularly strange storyline from towards the end of
Russo's tenure at WCW, Time-Warner accountant Bill Busch had had enough of his car crash TV time with the WWF revolved around the Big Bossman kidnapping and offered him a new creative "[[ReassignedToAntarctica position]]" cooking Al Snow's dog Pepper. This inevitably culminated in a committee of non-entities, i.e., he went home and kept collecting checks. The final straw was apparently when Russo suggested putting the belt on serial felon Tank Abbott. But Russo's replacements failed to deliver, and a month later he and Bischoff were flown back to Orlando to "reboot" ''Nitro''.
* GimmickMatches: Russo doesn't believe that one regular match can be better than another. Therefore, he uses these with damn-near obsessive regularity, especially "[X]
"Pepper on a Pole" matches, as stated above. Sometimes he'll even make a match match, with two separate gimmick matches stacked the leftovers in a Styrofoam container on top of one another, a pole. Interestingly enough, the "Pink Slip on a Pole" match between Mankind and usually with ridiculous stipulations attached.
-->'''Website/{{WrestleCrap}}:''' After all, this
The Rock was the man who would go on to create the [[OppositeDay Reverse Battle Royal]] part of an excellent storyline, and would probably have invented the [[GravityScrew Upside-Down Battle Royal]] if he had figured out how to cram cameras and lighting rigs under the ring.
* GlobalIgnorance: The infamous {{worked shoot}} in which
it took place after Russo addressed his critics. On was shown the topic door.
** TNA actually did a variant on this, inspired by ''Wrestling/MoneyInTheBank'': the "Feast or Fired" match. Basically, it starts with a bunch
of Russo's push of all-American wrestlers, he responded "You guys in the ring and four briefcases on poles. You leave the match if you want [[MaskedLuchador Lucha Libres]] [sic]? [[http://www.youtube.com/watch?v=C7HTAeHZsFM Go to Japan.]]"
get a case, and they're opened after the match. Three cases had contracts for a world, X Division, or tag title shot and the fourth had a pink slip.
* GreyAndGrayMorality:
**
GreyAndGreyMorality: Russo believes that wrestling should be like this - that all characters should be shades of gray, with no purely heroic purely-heroic faces or purely villainous heels. The problem with this potentially intriguing idea is that he's really not any good at it, and the characters he crafts tend to just seem wildly inconsistent in their behavior rather than morally complex.
purely-villainous heels.
* HeManWomanHater:
** A related issue is that jobbers need titles to get over, but they're not getting heat with the methods they use to obtain the belt. Heels cheat, yes, but they need to go over cleanly in big matches to gain credibility, something which rarely happens in Russo's world.
* HeManWomanHater: Evidently taking notes
He didn't sound too different from fellow heel Creator/AndyKaufman. Ditto for Russo's booking how Andy Kaufman wrestled: the cowardly Hollywood heel. His writing partner, Ed Ferrera, who even wrestled Madusa and others as under the ring name "Oklahoma".
** When Wrestling/MissElizabeth returned from her sabbatical, she insisted on a clause in her contract allowing her to abstain from matches. (She was then forty years old.).Russo still managed to book her into some brawls with the Nitro Girls and, later, Hogan and Wrestling/LexLuger. Russo himself had a short-lived feud with the stable Elizabeth managed, Team Package, and he fought her twice in May 2000: once in a cage match, and again in a tables match. Both ended with Liz kicking him in the nuts.
* HeelFaceRevolvingDoor: A trademark of his booking. It was so bad in TNA that not even Wrestling/JeffHardy had been Wrestlking/JeffHardy was immune to turning eventually, and by the time he did did, he hadn't played heel for almost a ''decade''.
decade.
* IRejectYourReality:
** He still defends giving himself
IAteWhat: Rusoo wrote the WCW World Heavyweight Championship belt, he defends giving Creator/DavidArquette the WCW World Heavyweight Championship belt, he insists that no American wrestling fan wants to see non-American wrestlers, and he ''doesn't believe in {{Face}} and {{Heel}}''.
*** When he was [[http://www.wrestlezone.com/news/749785-vince-russo-rants-on-kevin-owens-as-universal-champ-says-wrestling-is-at-rock-bottom-david-arquette-was-more-over-than-owens-ever-will-be criticising WWE]] for putting the Universal Championship
Wrestlking/BigBossman[=/=]Al Snow feud centering on [[Wrestling/KevinSteen Kevin Owens]], he brought up criticisms off his Creator/DavidArquette swerve again, claiming that Creator/DavidArquette "was more over than Kevin Owens will ever be". Just... '''''[[EnragedByIdiocy what?!?!]]'''''
** He more recently defended his love of pole matches by proclaiming that it's impossible for any one non-gimmick singles match to be better than a gimmick match(!).
--->'''[[https://www.youtube.com/watch?v=_2MNLK7JJSg&t=790s Wrestle! Wrestle!:]]''' Of course, whenever weird stuff like this happens in wrestling, I always like to picture the Pope sitting at home or sitting in a strip club, 'cause that's where he usually is when he's not in the Impact Zone. "You know what, daddy? I hate that Abyss guy. You know what I'm gonna do? [[OutOfCharacterMoment I'm gonna go buy a casket.]]" So he goes to a rest home and he buys a casket. Now, one wonders, he's shopping for a casket--he's [[PimpDuds wearing his Pope gear]], because wouldn't you be?
** Tell him you want longer wrestling segments and less of everything else and he'll tell you everything else is what resulted in the high ratings. Yet when ''Nitro'' decided to cut back on wrestling segments to test this, ''Raw'' [[WritersCannotDoMath slaughtered
Snow's dog Pepper. "Does it by a 2.5 margin]].
** The first week of the "Second Monday Night War", ''[[Wrestling/{{WWERaw}} Raw]]'' got a 3.6 rating. ''[[Wrestling/{{TNA}} TNA Impact]]'' got a 1.5, leading to Russo including the following in his blog:
--->"The bottom line is, TNA WON-- period."
taste like... PEPPER? MUAHAHAHAHAHAHAHA!"
* LoadsAndLoadsOfCharacters: One thing Russo did which was extremely important was to make the undercard matter. He drafts a large number of parallel angles that involve everybody in the roster in some facet of the story. If Credit when credit is due, Russo's writing the show, everybody will have ''something'' main goal behind his booking decisions was that he wanted every second to do, be interesting. So even if it's antithetical he had to their character work with jobbers, he tried to make the jobbers do interesting things. Val Venis, D'Lo Brown, APA, Al Snow, {{Wrestlking/Edge}}, Christian, {{Wrestlking/Gangrel}}, The Hardy Boyz, etc. Everyone had a storyline when he was writing. (Russo's podcast is pretty interesting in this vein.) Sooner or just plain silly. (Unless they're Japanese; see "Patriotic Fervor" below.)
later, people doing interesting stuff on TV week-after-week gets them over.
-->'''[[WebVideo/OSWReview Jay Hunter]]:''' Hunter]]''': Oddly enough, Russo is throwing Liz back into the Millionaries' bus with Luger in the drivers' driver's seat. (What the hell was ''he'' he doin' there? He's like, ''"[[WrestlingDoesntPay All abooooooooooooard!]])"''
''[[WrestlingDoesntPay "All abooooooooooooard..."]]'')
* TheMenInBlack: Creative Control, which was Russo's outfit (no pun intended). Wrestling/CurtHennig was a member. Then again, so was Wrestling/{{Virgil}}...
Control dressed in all-black suits.
* {{Nepotism}}: NerdInEvilSHelmet:
**
The only reason he had a job in TNA was because of Jeff Jarrett (something Jerry Jarrett greatly regrets). Jeff, to his credit, did a lot of editing of his ideas alongside Dutch Mantell -- unfortunately, some of the crap filtered through because Vinny Ru proceeded to endear himself to Dixie Carter, which owed to his rehiring in 2013-2014. For how that turned out, see OpenSecret.
* NerdInEvilsHelmet: Babyfaces beware - the
man knows his wrestling trivia, including trivia--including your old ring names, past gimmicks, and every any embarrassing angle you've you were ever been involved in. Also, his entrance music? "[[Music/BlackSabbath Iron [[Music/BlackSabbath "Iron Man.]]""]]
** At ''Spring Stampede 2000'', Russo cut a promo calling himself "Batman" because he had hit Ric Flair with a bat.
* NegativeContinuity: You could watch ''Nitro'' to see a storyline start, and by ''Thunder'' it was forgotten.



** Likes to use meta phrases. A lot. Something expressively forbidden in other venues. He even had the commentators and wrestlers make mention of the "creative team", or the "two idiots in the back [[WhoWritesThisCrap writing this crap]]".
--->'''Vince Russo:''' I guess [[ThisIsThePartWhere dis is da paht where]] I'm supposed da play da [[{{Heel}} chickenshit heel]], right?
** The J.O.B. Squad. They are [[ExactlyWhatItSaysOnTheTin jobbers... who job]]. '''GENIUS.'''
** [[invoked]] The best example of Russo's influence on WCW could be seen with Jeff Jarrett weeks into his debut. Jarrett declared himself the "[[CreatorsPet Chosen One]]" and renamed his finisher "[[WagTheDirector The Stroke.]]"
** Buff Bagwell vs. Wrestling/LaParka, ''Nitro'', 1999. ([[http://www.dailymotion.com/video/x1tz0f_buff-bagwell-vs-la-parka_sport#.UPxkc568fHo Seen here.]]) Bagwell, glancing at an invisible watch, stood there like a store mannequin and [[NoSell refused to sell anything]], before finally signaling La Parka to hit him and lying down for the pin, complete with a comical {{shrug take}}. After the bell rang, Bagwell could be spotted borrowing a headset to query "Russo, did I do a good ''job'' for you? Who else do you want to beat me?"
** ''Always. Be. Shooting.'' This is the ultimate tool in Russo's arsenal, as well as the perfect shield: when the smarks start complaining, and all else fails, tear the whole universe down. Russo deployed this tactic to justify some of his more radical decisions, such as placing the Championship Belt (or "prop", as Russo emphasized it) on actor Creator/DavidArquette. WWE is no stranger to this type of controversy, inducting such luminaries as Creator/DrewCarey into the Hall of Fame, yet the company refused to drop the act even for a second.
* NoSuchThingAsBadPublicity: He invoked it while defending the Creator/DavidArquette title reign by arguing that since people are still talking about the angle (and Russo himself) nearly a decade later, it was a success and a "money-maker". Because nobody ever talks about or makes movies about [[SoWasX bad things that have happened in history]]...
* OpenSecret: TNA's "secret" rehiring of him in early 2014. A lot of his tells were there in the booking of ''Impact!'' at the time, but because nobody had proof it had mostly been denounced as a rumor at best. Then, in true stupidity, Russo would CC an email with commentary instructions for Tazz and Mike Tenay to a journalist at [=PWInsider=], outing himself. TNA tried to do damage control and make it seem like a work, only to give up when Russo came clean. There was speculation as to ''why'' it was kept a secret; the obvious one was, of course, that Wrestle-1 hated him for his perceived racism (not without merit), but Dave Meltzer claimed the main reason was because ''Creator/SpikeTV'', who was renegotiating a new TV deal for ''Impact!'' at the time, hated him too and actually pointedly instructed Dixie ''not'' to rehire him. Spike denied this, but seeing that they announced that the deal fell through and they wouldn't be renewing the deal shortly after Russo's rehiring was revealed, it was highly doubtful anyone believed them. John Gaburick (head of TNA creative) firing Russo days later, likely in a vain attempt to save the deal, lends weight to the fact that Russo had a ''lot'' to do with the decision. Russo himself believes that the real reason Dixie kept his rehiring a secret was the fact that she feared the InternetBackdraft.
* PatrioticFervor: From the fountain pen of Vinnie Ru himself, ''Wrestling/{{WCW}} booker (1999)'':
-->'''Vince Russo:''' I'm going to tell you something right now that you will absolutely not agree with, but I've been a wrestling fan my whole life and I will live and die by this. It's hard enough, believe me, I write this shit, it is hard enough to get somebody over. You will never ever, ever, ever, ever see the Japanese wrestlers or the Mexican wrestlers over in American mainstream wrestling. I'm an American. If I'm watching wrestling here in America, I don't give a shit about a Japanese guy. I don't give a shit about a Mexican guy. I'm from America, and that's what I want to see.
* PoesLaw: Anumber of wrestlers interviewed in ''The Rise and Fall of WCW'' have claimed that, at the time, they suspected Russo was sent in undercover by [=McMahon=] as a "poison pill" to sabotage the company. He was so bad at his job, people thought he was trying to fail.
* PostModernism:
** Frequently attempts this by blurring the line between {{Kayfabe}} and reality. The problem is that he's just not that good at it. Other, smaller promotions, like Wrestling/{{Chikara}}, have experimented with post-modernism in wrestling with much more critical success.
** It falls on both sides of the fence. Believing his audience was composed of people who "figured out" pro wrestling, all he has to do is monkey wrench their expectations and do something that leaves people saying "I don't think I've ever seen something like that before!" Detractors like to claim that Russo's reliance on style over substance disguises the fact that booking ''matches'' is one of his biggest weaknesses. Hence, "Always Be Shooting." Hence, gimmicks that effectively break the framework of the show we're watching. And that's something no one wants to see.
* PowerStable: He was the BigBad in WCW for the Powers That Be and the New Blood. For [[FunWithAcronyms Sports Entertainment Xtreme]] in TNA.
* RandomEventsPlot: If you're lucky, you may see an explanation for one of Vince Russo's plot twists, but don't count on it. He values stories that are confusing over stories that make sense.
* RatingsStunt: The issue with Russo was he relied on this type of thing to make ''Nitro'' seem big. Instead of doing it in a traditional way (like having a big match or a big angle), he [[WhenAllYouHaveIsAHammer would always resort to title changes]] or a massive PPV-style gimmick match week-to-week. At first it was a winning formula, since they had that big [[ContinuityReboot reboot]] angle in 2000 followed by a tournament to find out who would challenge Jarrett at ''[=SuperBrawl=]''. But his ideas [[DenserAndWackier got crazier and crazier]] as time went on, proving you can't really book "big TV" week to week. If Russo limited himself to one big blowoff per month and one big PPV a month, his legacy would be a lot better.
* RedBaron: The Powers That Be, Vic Venom (sometimes pronouned ''[[ItIsPronouncedTroPAY VEE]]''-nom).
* RefugeInAudacity: He wrote the Big Bossman/Al Snow feud centered on Snow's dog Pepper, which ended with Bossman kidnapping and ''cooking'' Pepper.
-->'''Big Bossman:''' Does it taste like... ''PEPPER? MUAHAHAHAHAHAHAHA!!!''
* SexSells: Thanks to his FunWithAcronyms approach for naming his PowerStable in TNA, this was the name of their entrance theme.
* TakeThat:
** After Russo left WWE, he's apparently been obsessed with bashing them every chance he gets, both in WCW and TNA.
** And before that, he was doing the same thing to WCW when he was working for the WWF in 1997-99.
* ThrowTheDogABone: While WCW's website was rigged to give the match of night votes Wrestling/BillyKidman might have won to Hogan, Bischoff and Russo did book Kidman to beat Hogan later.
* TreacherousAdvisor: Upon becoming WCW's booker for the second time, Russo claimed that the misuse of cruiserweights was the biggest problem in the company, without acknowledging that he had put the belt on Oklahoma during his first run as booker. Despite this, cruiserweight wrestlers talked about Russo as if he was on their side, though many of them did so [[NoFourthWall for angles in companies where Russo had the book]].
* UnexplainedRecovery: Had [[Wrestling/SidEudy Sid Vicious]] return to WCW seemingly healthy after being ran over by a monster truck by Wrestling/BretHart.
* UnknownRival: Wrestling/JimCornette hates Russo so much, he ceased consumption of his [[TrademarkFavoriteFood trademark]] Wendy's triple cheeseburgers and went on a diet. Why? So he can live long enough to outlast Russo ''[[AndThereWasMuchRejoicing and piss on the man's grave]].''Although the "unknown" part is debatable now [[http://whatculture.com/wwe/vince-russo-claims-jim-cornette-pulled-a-gun-out-on-him-cornette-responds.php if Russo's claim of Cornette pulling a gun on him is anything to go by.]]

to:

** Likes Russo liked to use pro wrestling meta phrases.phases in WCW. A lot. Something expressively forbidden in other venues. He even had the commentators and wrestlers make mention of the "creative team", or the "two idiots in the back [[WhoWritesThisCrap writing this crap]]".
--->'''Vince Russo:''' I guess [[ThisIsThePartWhere dis is da paht where]] I'm supposed da play da [[{{Heel}} chickenshit heel]], right?
** The J.O.B. Squad. They are [[ExactlyWhatItSaysOnTheTin jobbers... who job]]. '''GENIUS.'''
** [[invoked]] The best example of Russo's influence on WCW could be seen with Jeff Jarrett weeks into his debut. Jarrett declared himself the "[[CreatorsPet Chosen One]]" and renamed his finisher "[[WagTheDirector The Stroke.
crap.]]"
--->'''Vince Russo''': I guess dis is da paht where I'm supposed da play da chickenshit heel, right?
** Russo's influence could be seen with Wrestling/JeffJarrett weeks into his WCW debut. Jarrett declared himself the "Chosen One" and renamed his finisher "The Stroke." The word "stroke" has a number of secondary meanings, like an act of hitting or striking someone. Also, when he adopted the name during his WCW run, people would also use it as a slang term for clout (influence or power). Interestingly enough, clout also has a secondary meaning of "a heavy blow". It's also a guitar reference. When you strum a guitar, you alternate up strokes and down strokes, and it fit with his country singer gimmick. Jeff also gets hated on by fans who believe he got more TV time than what was earned, most likely due to his relation to Jerry Jarrett, one of the biggest promoters at the time.
** New Blood Rising is quintessential WCW 2000. There are multiple worked shoots, everyone breaks character, the announcers talk about the script and use real names. The entire build was Nash, Steiner,and Goldberg fighting about who was gonna "go over", using that exact same phrase more than once. The announcers completely dropped {{kayfabe}} at the start of the match to talk about booking decisions and who would agree to be the one to job. They floated in and out of that for the rest of the match, with the smarkiest commentary this side of Matt Striker. ("Goldberg was supposed to go up for the Jacknife, but he swerved Kevin Nash!") To be clear, the given excuse for Goldberg no-showing was that he was injured; the announcers say that is awfully convenient, and imply that it's a fake injury to get him out of having to "job." They literally had a line about Goldberg refusing to follow the script and lose a match when he refused to be powerbombed by Nash. There was also the 4-team tag team match: It ended because someone puts on a ref shirt, which apparently automatically makes him a ref, and counted three.
** Buff Bagwell vs. Wrestling/LaParka, La Parka, ''Nitro'', 1999. ([[http://www.dailymotion.com/video/x1tz0f_buff-bagwell-vs-la-parka_sport#.UPxkc568fHo Seen here.]]) Bagwell, glancing at an invisible watch, stood there like a store mannequin and [[NoSell refused to sell anything]], anything, before finally signaling La Parka to hit him and lying down for the pin, complete with a comical {{shrug take}}. After the bell rang, Bagwell could be spotted borrowing borrowed a headset mic to query ask, "Russo, did I do a good ''job'' for you? Who else do you want to beat me?"
** ''Always. Be. Shooting.'' This is There was also the ultimate tool infamous San Francisco [=49ers=] Match, in Russo's arsenal, as well as which Wrestlking/BookerT won the perfect shield: when the smarks start complaining, and all else fails, tear the whole universe down. Russo deployed this tactic to justify some of his more radical decisions, such as placing the World Heavyweight Championship Belt (or "prop", as Russo emphasized it) on actor Creator/DavidArquette. WWE is no stranger to this type out of controversy, inducting such luminaries as Creator/DrewCarey into the Hall of Fame, yet the company refused to drop the act even for a second.
* NoSuchThingAsBadPublicity: He invoked it while defending the Creator/DavidArquette title reign by arguing that since people are still talking
box. You can read about the angle (and Russo himself) nearly that one at ''[[{{Website/Wrestlecrap}} WrestleCrap]]''.
** ''Halloween Havoc '99'': Madusa comes out in
a decade later, it bikini. She's carrying WCW Nitro Cologne. This was a success real product. Wrestling/BobbyHeenan immediately buries it for smelling horrible. Madusa grabs a mic and a "money-maker". Because nobody ever talks about or makes movies about [[SoWasX bad things screams that have happened in history]]...
* OpenSecret: TNA's "secret" rehiring of him in early 2014. A lot of his tells were there in the booking of ''Impact!'' at the time, but because nobody had proof it had mostly been denounced as a rumor at best. Then, in true stupidity, Russo would CC an email with commentary instructions for Tazz and Mike Tenay to a journalist at [=PWInsider=], outing himself. TNA tried to do damage control and make it seem like a work, only to give up when Russo came clean. There was speculation as to ''why'' it was kept a secret; the obvious one was, of course, that Wrestle-1 hated him for his perceived racism (not without merit), but Dave Meltzer claimed the main reason was because ''Creator/SpikeTV'', who was renegotiating a new TV deal for ''Impact!'' at the time, hated him too and actually pointedly instructed Dixie ''not'' to rehire him. Spike denied this, but seeing that they announced that the deal fell through and they wouldn't be renewing the deal shortly after Russo's rehiring was revealed, it was highly doubtful anyone believed them. John Gaburick (head of TNA creative) firing Russo days later, likely in a vain attempt to save the deal, lends weight to the fact that Russo had a ''lot'' to do with the decision. Russo himself believes that the real reason Dixie kept his rehiring a secret was the fact that she feared the InternetBackdraft.
* PatrioticFervor: From the fountain pen of Vinnie Ru himself, ''Wrestling/{{WCW}} booker (1999)'':
-->'''Vince Russo:''' I'm going to tell you something right now that you will absolutely not agree with, but I've been a wrestling fan my whole life and I will live and die by this. It's hard enough, believe me, I write
her role on this shit, it show is hard enough to get somebody over. You will never ever, ever, ever, ever see "BULLSHIT", before dumping the Japanese wrestlers or the Mexican wrestlers cologne all over in American mainstream wrestling. I'm an American. If I'm watching wrestling here in America, I don't give a shit about a Japanese guy. I don't give a shit about a Mexican guy. I'm from America, and that's what I want to see.
* PoesLaw: Anumber of wrestlers interviewed in
Heenan.
** At
''The Rise and Fall of WCW'' have claimed that, at Great American Bash'' 2000, Vampiro set a "Fake Sting" stuntman on fire, sending him tumbling head-over-heels from the time, they suspected Russo was sent in undercover by [=McMahon=] as a "poison pill" to sabotage top of the company. He was so bad at [=TitanTron=] to the ramp below. The commentary started referring to Sting by his job, people thought he was trying to fail.
* PostModernism:
** Frequently attempts this by blurring the line between {{Kayfabe}} and reality. The problem is that
real name. "Steve Borden...he's a father, man..."
** Arquette was a total outsider who won the title in a tag team match, with the stipulation was that whoever got the pin was the champion. This is relevant because the man Arquette won the title from was his tag team partner: Arquette passed out from exhaustion and pinned Eric Bischoff (who, like him, was a non-wrestler), by accident. That alone ensured that no one was going to forget that moment for a while. The fact that it was for the World Heavyweight Championship meant it was going to be immortalized for all time.
* {{Postmodernism}}: Russo has defended himself from accusations that he
just not that good at it. Other, smaller promotions, like Wrestling/{{Chikara}}, have experimented with post-modernism in hates pro wrestling with much more critical success.
** It falls on both sides of the fence.
by insisting that he only hates "fake wrestling". Believing his audience was composed of people who "figured out" 'figured out' pro wrestling, all he has to do is monkey wrench their expectations and do something that leaves people saying "I don't think I've ever seen something expectations. Other, smaller promotions, like that before!" Detractors like to claim that Russo's reliance on style over substance disguises the fact that booking ''matches'' is one of his biggest weaknesses. Hence, "Always Be Shooting." Hence, gimmicks that effectively break the framework of the show we're watching. And that's something no one wants to see.
{{Wrestling/Chikara}}, have experimented with post-modernism with much more critical success.
* PowerStable: He In WCW, he was the BigBad in WCW for the leader of The Powers That Be and the New Blood. For [[FunWithAcronyms In TNA, he led Sports Entertainment Xtreme]] in TNA.
Xtreme.
* RandomEventsPlot: WCW from about 1999-2001. Every show felt like a fever dream, and the booking was all over the place. If you're lucky, you may see an explanation for one of Vince Russo's plot twists, but don't count on it. He values stories that are confusing unpredictable over stories that make sense.
* RatingsStunt: The issue with Russo was he relied on this type of thing to make ''Nitro'' seem big. Instead of doing it in a traditional way (like having a big match or a big angle), he [[WhenAllYouHaveIsAHammer would always resort to title changes]] or a massive PPV-style gimmick match week-to-week. At first it was a winning formula, since they had that big [[ContinuityReboot reboot]] angle in 2000 followed by a tournament to find out who would challenge Jarrett at ''[=SuperBrawl=]''. But his ideas [[DenserAndWackier got crazier and crazier]] as time went on, proving you can't really book "big TV" week to week. If Russo limited himself to one big blowoff per month and one big PPV a month, his legacy would be a lot better.
* RedBaron: The
Red Baron: "The Powers That Be, Vic Venom (sometimes pronouned ''[[ItIsPronouncedTroPAY VEE]]''-nom).
Be," "Vic Venom."
* RefugeInAudacity: He wrote Refuge in Audacity: In his book, Wrestling/BobHolly claimed that Russo wanted to rename his finisher the Big Bossman/Al Snow feud centered Hollycaust. It was definitely called on-air by J.R. once--and never again. It's also used in one of the ''[=SmackDown=]'' video games as his Falcon Arrow finisher. Then he changed his finish to the Alabama Slam full-time. Holly says he wouldn't have been surprised if Russo wanted him to use it on Snow's dog Pepper, which ended Kidman, Goldberg, Wrestling/PaulHeyman, and basically all the Jews in WWE. (Russo did not see a problem with Bossman kidnapping this and ''cooking'' Pepper.
-->'''Big Bossman:''' Does
believed it taste like... ''PEPPER? MUAHAHAHAHAHAHAHA!!!''
was a final solution to the ratings slump.)
* SexSells: Thanks The problem with trying to his FunWithAcronyms approach for naming his PowerStable in TNA, this was give the name of their entrance theme.
* TakeThat:
** After
fans something new is: you have to know they've seen before. And it is clear Vince Russo left WWE, he's apparently been obsessed does not know his wrestling history. His plan for TNA was to make to offer pay-per-view porn wrestling, with bashing them every chance he gets, both in WCW more nudity and TNA.
** And before that, he was doing
sex. Problem was, Women's Extreme Wrestling did the same thing to WCW when he two months before TNA even existed. XPW in 1999 was working for the WWF in 1997-99.
* ThrowTheDogABone: While WCW's website was rigged
even closer to give the match of night votes Wrestling/BillyKidman might have won to Hogan, Bischoff Russo's pitch. (Both XPW and WEW went under.) Meanwhile, while Russo did book Kidman to beat Hogan later.
* TreacherousAdvisor: Upon becoming WCW's booker
was writing for TNA, Carmen Electra launched an "adult" wrestling show, and "Full Throttle Wrestling" premiered. They both went under too. In fact, one of the second time, few "adult" promotions to have more staying power than "just another wrestling show" TNA, nearly thirty years of it at that point, was Steel Kittens Productions, and it was significantly more tasteful than what Russo claimed got to do in TNA. (Unless you find polygamy, trashcan sex, molestation, forced prostitution, rape, crack whores and incest less offensive than the occasional torn shirt, that the misuse of cruiserweights was the biggest problem in the company, without acknowledging is). History has already shown that he had put the belt shows that stay relatively tasteful and focus on Oklahoma during his first run as booker. Despite this, cruiserweight wrestlers talked about Russo as if he was on their side, though many of them did so [[NoFourthWall for angles in companies where Russo had the book]].
wrestling outlast those that do not, and that "adult" wrestling has been around since before WCW and has ''never'' posed a challenge to WWE.
* UnexplainedRecovery: Had [[Wrestling/SidEudy Sid Vicious]] return Wrestling/SidVicious returning to WCW seemingly healthy work, completely healthy, after being ran run over by a monster truck by Wrestling/BretHart.
* UnknownRival: Wrestling/JimCornette hates Russo so much, he ceased consumption of his [[TrademarkFavoriteFood trademark]] Wendy's triple cheeseburgers and went on a diet. Why? So he can live long enough to outlast Russo ''[[AndThereWasMuchRejoicing and piss on the man's grave]].''Although the "unknown" part is debatable now [[http://whatculture.com/wwe/vince-russo-claims-jim-cornette-pulled-a-gun-out-on-him-cornette-responds.php if Russo's claim of Cornette pulling a gun on him is anything to go by.]]
Wrestling/BretHart.



* ViewersAreGoldfish: Russo's booking moves at an extremely fast clip, often cramming weeks' worth of swerves and feuds into a 3-hour block of television, with titles changing hands so fast you'd need a speed camera to count them all (23 title changes in 2000 ''alone''). Almost nobody ever wins cleanly, with constant screwjobs and interferences. For example: Russo's BFF Jeff Jarrett became ''a four-time WCW World Heavyweight Champion in the span of a month and a half'': Ric Flair beats Jarrett (2nd reign) to win the title. One week later Russo strips Flair of the title and gives it back to Jarrett (3rd reign) on ''Nitro''. Nash beats Jarrett to win the title on ''Thunder'', the following Monday Nash hands the title to Flair who then turns around and loses it back to Jarrett (4th reign) the same night. The title changed hands five times in fourteen days.
* WalkAndTalk: His WCW promos are conspicuous in how often they involved Russo and his cronies in the back (Read: blank, white corridors). Walking and talking.
-->Goldberg is... PACING!
* WorkedShoot:
** Especially during his time in WCW, even though few if anyone really ''believed'' that what they were seeing was supposed to have been "real".
** His public firing of Wrestling/HulkHogan at the 2000 edition of WCW's ''Bash at the Beach'' event in Daytona Beach is his [[Awesome/ProfessionalWrestling crowning achievement]] - though it still resulted in Hogan suing WCW. The lawsuit was eventually dismissed in 2002.
** According to Eric Bischoff's book, Russo firing Hogan was a shoot. In the ''[=WrestleCrap=]'' book, it is claimed that Daytona was a worked shoot turned real shoot-[[Film/AustinPowers "Oh no, I've gone cross-eyed."]] Regardless, almost everything went to plan, but Russo's shoot on Hogan was ''far'' more biting than they previously agreed on; it topped with Russo calling Hogan a "big, bald son of a bitch" - and [[BerserkButton Hogan's notoriously touchy about bald jokes]].
** Also, the ludicrous Wrestling/KevinNash vs. Wrestling/ScottSteiner vs Wrestling/BillGoldberg match at the ''New Blood Rising 2000'' pay-per-view. Russo promoted this as a "real fight" between the three men. Not a Street Fight, or some other no-disqualification type match; but a shoot involving an actual, 3-way brawl between wrestlers who hated each others' guts (in real life) and refused to job (i.e. willingly lose) to one another in the ring - so they would "just fight", instead. This blew any sort of SuspensionOfDisbelief for casual fans, because if it was a "real" fight then what about all the other matches on the card between supposed rivals (and for that matter, ''every other Pro Wrestling match ever'') - were they all fake, then? If you've read this far, you know the answer. Then came the match itself, which played out in standard [[{{Kayfabe}} Pro-Wrestling style]], with no hint of spontaneity. The only nod towards "reality" was Goldberg, who didn't come out at the start of the match and, when he did arrive, "refused to cooperate" with Kevin Nash, not letting Nash Powerbomb him. He then walked out on the match, which led the commentators to remark that he had "deviated from the script." So just to be clear, this was a real-life fight between three men who hated each other except it was actually a scripted wrestling match which became real when one of them deviated from the script and then became fake again when the other participants finished the match, but it was [[AchievementsInIgnorance still more real than any of the countless other fake wrestling matches the company had staged]]. Apparently this idea was so ingenious he used it again ''[[https://www.youtube.com/watch?v=2cZtuwjdPJU the very next month.]]''
* TheWonka:
** Russo was ''de facto'' vice-president of WCW for a year after Bischoff's suspension from Turner Broadcasting, answering directly to a Time-Warner figurehead.
** When he left WWE for greener pastures, he parlayed his experience as an Monday Night Wars veteran to bargain for more creative freedom than ever, and was revived as booker for the EV 2.0 promotion. At one time in the company's history, he was rumored to be TNA's third-in-command, beneath Dixie Carter and Jeff Jarrett (and also Hulk Hogan, once he became TNA's GM) between 2002-12; possibly beyond even that, judging by in-company correspondence.
--->'''Jerry Jarrett:''' He obviously has qualities that I don't recognize or understand. How can a person who has a 15-year history of failure still keep a job?
* WriterOnBoard: Especially throughout his run in WCW, and his 2002-04 run in TNA. This may have been due to him thinking he could recreate the magic of the Mr. [=McMahon=] character. He even awarded himself the WCW Heavyweight Title belt! He only lost one match in his entire career, a TNA tag team match from 2002. He also went over 16-time champion Ric Flair three times in either singles or tag matches.

to:

* ViewersAreGoldfish: Russo's booking moves at an extremely fast clip, often cramming weeks' worth Instead of swerves and feuds into doing it in a 3-hour block of television, traditional way, with titles changing hands so fast you'd need a speed camera big matches or angles, he would always resort to count them all (23 title changes or a gimmick match every week. There were 23 world title changes in 2000 ''alone''). Almost nobody ever wins cleanly, with constant screwjobs and interferences. For example: Russo's BFF Jeff 2000. At first it was a winning formula: They had that big [[ContinuityReboot reboot]] angle in 2000, followed by a tournament to find out who would challenge Jarrett became ''a four-time WCW World Heavyweight Champion in the span of a at ''[=SuperBrawl=]. But his ideas got weirder as time went on, proving you can't really book "big TV" from week-to-week. If Russo limited himself to one big blowoff per month and one PPV a half'': Ric Flair beats Jarrett (2nd reign) to win the title. One week later Russo strips Flair of the title and gives it back to Jarrett (3rd reign) on ''Nitro''. Nash beats Jarrett to win the title on ''Thunder'', the following Monday Nash hands the title to Flair who then turns around and loses it back to Jarrett (4th reign) the same night. The title changed hands five times in fourteen days.
* WalkAndTalk: His WCW promos are conspicuous in how often they involved Russo and
month, his cronies in the back (Read: blank, white corridors). Walking and talking.
-->Goldberg is... PACING!
legacy would be a lot better.
* WorkedShoot:
** Especially during his time in WCW, even though few if anyone really ''believed'' that what they were seeing was supposed to have been "real".
**
WorkedShoot: His public firing of Wrestling/HulkHogan Hogan at the 2000 edition of WCW's ''Bash Daytona Beach (''Bash at the Beach'' event in Daytona Beach 2000) is considered by some to be his [[Awesome/ProfessionalWrestling crowning achievement]] - though it still resulted in finest hour. After promising the crowd that Hogan suing WCW. The lawsuit was eventually dismissed in 2002.
**
would never darken WCW's door again (a promise he kept) and burying him as best he could, he booked Booker T vs. Jarrett as the main event. According to Eric Bischoff's book, Russo firing Hogan was a shoot. In the ''[=WrestleCrap=]'' book, However, in ''The Death of WCW'', it is claimed that Daytona was a worked shoot turned real shoot-[[Film/AustinPowers "Oh no, I've gone cross-eyed."]] Regardless, almost everything went to plan, but shoot-turned-real shoot: Russo's shoot on Hogan was ''far'' far more biting than they previously agreed on; on, and it was topped with Russo calling Hogan a "big, bald son of a bitch" - and [[BerserkButton Hogan's bitch"—and Hulk is notoriously touchy about bald jokes]].
** Also, the ludicrous Wrestling/KevinNash vs. Wrestling/ScottSteiner vs Wrestling/BillGoldberg match at the ''New Blood Rising 2000'' pay-per-view. Russo promoted this as a "real fight" between the three men. Not a Street Fight, or some other no-disqualification type match; but a shoot involving
jokes. It even resulted in Hogan suing WCW. Later, on an actual, 3-way brawl between wrestlers who hated each others' guts (in real life) and refused to job (i.e. willingly lose) to one another in the ring - so they would "just fight", instead. This blew any sort 2004 episode of SuspensionOfDisbelief for casual fans, because if it was a "real" fight then what about all the other matches on the card between supposed rivals (and for that matter, ''every other Pro Wrestling match ever'') - were they all fake, then? If you've read this far, you know the answer. Then came the match itself, which played out in standard [[{{Kayfabe}} Pro-Wrestling style]], with no hint of spontaneity. The only nod towards "reality" was Goldberg, who didn't come out at the start of the match and, when he did arrive, "refused to cooperate" with Kevin Nash, not letting Nash Powerbomb him. He then walked out on the match, which led the commentators to remark that he had "deviated from the script." So just to be clear, this was a real-life fight between three men who hated each other except it was actually a scripted wrestling match which became real when one of them deviated from the script and then became fake again when the other participants finished the match, but it was [[AchievementsInIgnorance still more real than any of the countless other fake wrestling matches the company had staged]]. Apparently this idea was so ingenious he used it again ''[[https://www.youtube.com/watch?v=2cZtuwjdPJU the very next month.]]''
* TheWonka:
** Russo was ''de facto'' vice-president of WCW for a year after Bischoff's suspension from Turner Broadcasting, answering directly to a Time-Warner figurehead.
** When he left WWE for greener pastures, he parlayed his experience as an Monday Night Wars veteran to bargain for more creative freedom than ever, and was revived as booker for the EV 2.0 promotion. At one time in the company's history, he was rumored to be TNA's third-in-command, beneath Dixie Carter and
''Impact'', Jeff Jarrett (and also attacked Hulk Hogan, once he became Hogan at a press conference. The attack was supposed to lead into TNA's GM) between 2002-12; possibly beyond even that, judging by in-company correspondence.
--->'''Jerry Jarrett:''' He obviously has qualities that I don't recognize or understand. How can
first-ever $30 supercard PPV, with a person who has a 15-year history main event of failure still keep a job?
* WriterOnBoard: Especially throughout his run in WCW, and his 2002-04 run in TNA. This may have been due to him thinking he could recreate the magic
Jarrett vs. Hogan, but Hogan pulled out of the Mr. [=McMahon=] character. deal and later re-signed with WWE. He even awarded himself the WCW Heavyweight Title belt! He only lost one match didn't appear in his entire career, a TNA tag team match ring until 2010. Part of the issue with Hogan coming in went back to his defamation suit, which prevented him and Russo from 2002. He also went over 16-time champion Ric Flair three times working together; it was still in either singles or tag matches.effect four years later.
16th Oct '17 2:13:37 PM JamesAustin
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* ArchEnemy: Wrestling/JimCornette ''loathes'' Russo with such vicious, searing passion that if hate could be weaponised, Russo would have been zipped up in a body bag ''years'' ago. Cornette has stated that his biggest ambition in life is to live long enough to piss on Russo's grave, and knowing Cornette, that's probably NotHyperbole.
** Cornette's hatred for Russo is so bad that he made amends with Eric Bischoff (someone else Cornette has had a long-standing grudge against) mainly because, as Cornette said, he hates Russo as much as Cornette does so he can't be all bad.

to:

* ArchEnemy: Wrestling/JimCornette ''loathes'' Russo with such vicious, searing passion that if hate could be weaponised, Russo would have been zipped up in a body bag ''years'' ago. Cornette has stated that his biggest ambition in life is to live long enough to piss on Russo's grave, and knowing Cornette, that's probably NotHyperbole.
**
NotHyperbole. Cornette's hatred for Russo is so bad that he made amends with Eric Bischoff (someone else Cornette has had a long-standing grudge against) mainly because, as Cornette said, he hates Russo as much as Cornette does so he can't be all bad.



* PoesLaw:
** A number of wrestlers interviewed in ''The Rise and Fall of WCW'' have claimed that, at the time, they suspected Russo was sent in undercover by [=McMahon=] as a "poison pill" to sabotage the company. He was so bad at his job, people thought he was trying to fail.
** ''[[ARareSentence A wrestler wins the world title from 1 of 4 mystery boxes with the help of a midget dressed as Superman, and while celebrating is attacked by Scott Steiner with a pole, and then Steiner chokes out the midget Superman, all in the space of 2 minutes! THIS MONDAY NITE ON NITRO]]''

to:

* PoesLaw:
** A number
PoesLaw: Anumber of wrestlers interviewed in ''The Rise and Fall of WCW'' have claimed that, at the time, they suspected Russo was sent in undercover by [=McMahon=] as a "poison pill" to sabotage the company. He was so bad at his job, people thought he was trying to fail.
** ''[[ARareSentence A wrestler wins the world title from 1 of 4 mystery boxes with the help of a midget dressed as Superman, and while celebrating is attacked by Scott Steiner with a pole, and then Steiner chokes out the midget Superman, all in the space of 2 minutes! THIS MONDAY NITE ON NITRO]]''
fail.



-->'''Big Bossman:''' Does it taste like... ''PEPPER? MUAHAHAHAHAHAHAHA''

to:

-->'''Big Bossman:''' Does it taste like... ''PEPPER? MUAHAHAHAHAHAHAHA''MUAHAHAHAHAHAHAHA!!!''



* UnknownRival: Wrestling/JimCornette hates Russo so much, he ceased consumption of his [[TrademarkFavoriteFood trademark]] Wendy's triple cheeseburgers and went on a diet. Why? So he can live long enough to outlast Russo ''[[AndThereWasMuchRejoicing and piss on the man's grave]].''Although the "unknown" part is debatable now [[spoiler:[[http://whatculture.com/wwe/vince-russo-claims-jim-cornette-pulled-a-gun-out-on-him-cornette-responds.php if Russo's claim of Cornette pulling a gun on him is anything to go by]].]]

to:

* UnknownRival: Wrestling/JimCornette hates Russo so much, he ceased consumption of his [[TrademarkFavoriteFood trademark]] Wendy's triple cheeseburgers and went on a diet. Why? So he can live long enough to outlast Russo ''[[AndThereWasMuchRejoicing and piss on the man's grave]].''Although the "unknown" part is debatable now [[spoiler:[[http://whatculture.[[http://whatculture.com/wwe/vince-russo-claims-jim-cornette-pulled-a-gun-out-on-him-cornette-responds.php if Russo's claim of Cornette pulling a gun on him is anything to go by]].by.]]



* ViewersAreGoldfish:
** Russo's booking moves at an extremely fast clip, often cramming weeks' worth of swerves and feuds into a 3-hour block of television, with titles changing hands so fast you'd need a speed camera to count them all (23 title changes in 2000 ''alone''). Almost nobody ever wins cleanly, with constant screwjobs and interferences.
** Russo's BFF Jeff Jarrett became ''a four-time WCW World Heavyweight Champion in the span of a month and a half'': Ric Flair beats Jarrett (2nd reign) to win the title. One week later Russo strips Flair of the title and gives it back to Jarrett (3rd reign) on ''Nitro''. Nash beats Jarrett to win the title on ''Thunder'', the following Monday Nash hands the title to Flair who then turns around and loses it back to Jarrett (4th reign) the same night. The title changed hands five times in fourteen days.
* WalkAndTalk:
** His WCW promos are conspicuous in how often they involved Russo and his cronies in the back (Read: blank, white corridors). Walking and talking.
** Goldberg is... PACING!

to:

* ViewersAreGoldfish:
**
ViewersAreGoldfish: Russo's booking moves at an extremely fast clip, often cramming weeks' worth of swerves and feuds into a 3-hour block of television, with titles changing hands so fast you'd need a speed camera to count them all (23 title changes in 2000 ''alone''). Almost nobody ever wins cleanly, with constant screwjobs and interferences.
**
interferences. For example: Russo's BFF Jeff Jarrett became ''a four-time WCW World Heavyweight Champion in the span of a month and a half'': Ric Flair beats Jarrett (2nd reign) to win the title. One week later Russo strips Flair of the title and gives it back to Jarrett (3rd reign) on ''Nitro''. Nash beats Jarrett to win the title on ''Thunder'', the following Monday Nash hands the title to Flair who then turns around and loses it back to Jarrett (4th reign) the same night. The title changed hands five times in fourteen days.
* WalkAndTalk:
**
WalkAndTalk: His WCW promos are conspicuous in how often they involved Russo and his cronies in the back (Read: blank, white corridors). Walking and talking.
** Goldberg -->Goldberg is... PACING!
16th Oct '17 2:10:30 PM JamesAustin
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Vince Russo, also known by his ring name Vic Venom, is a former head writer for the [[Wrestling/{{WWE}} WWF]], Wrestling/{{WCW}}, and Wrestling/{{TNA}}, and is one of the most controversial figures in ProfessionalWrestling history (and one of the few non-wrestlers in the business who generates such controversy).

to:

Vince Russo, also known by his ring name Vic Venom, Vincent "Vince" Russo (born January 24, 1961) is a former head writer for the [[Wrestling/{{WWE}} WWF]], Wrestling/{{WCW}}, and Wrestling/{{TNA}}, and is one of the most controversial figures in ProfessionalWrestling history (and one of the few non-wrestlers in the business who generates such controversy).



* AnswersToTheNameOfGod: Once drove out to the ring in a Popemobile.

to:

* AnswersToTheNameOfGod: Once drove out to the ring in a Popemobile.vehicle that looked like a Popemobile, driven by Jeremy Borash, to stay safe from Wrestling/{{Goldberg}}.



** Russo loves pole matches. For some reason he thinks that all non-gimmick singles matches are exactly alike, and so he puts objects on poles to make the matches different from each other. This means he doesn't just book pole matches for titles, but for the strangest things - a pet rat, a pinata, Viagra, Judy Bagwell (no, really...though this was on a forklift), and the keys to Wrestling/MickFoley's office are just a few of the things that have been at stake in those matches. One particularly strange storyline from towards the end of Russo's time with the WWF revolved around [[Wrestling/BigBossman the Big Bossman]] kidnapping and ''cooking'' Wrestling/AlSnow's pet dog Pepper. This inevitably culminated in a "Pepper on a Pole" match, with the leftovers in a styrofoam container on top of a pole.
*** Interestingly enough, the "Pink Slip on a Pole" match between Mankind and Wrestling/TheRock was the only well-received match of the kind (not in kayfabe for obvious reasons) and it took place after Russo was shown the door.

to:

** Russo loves pole matches. For some reason he thinks that all non-gimmick singles matches are exactly alike, and so he puts objects on poles to make the matches different from each other. This means he doesn't just book pole matches for titles, but for the strangest things - a pet rat, a pinata, Viagra, Judy Bagwell (no, really...though this was on a forklift), and the keys to Wrestling/MickFoley's office are just a few of the things that have been at stake in those matches. One particularly strange storyline from towards the end of Russo's time with the WWF revolved around [[Wrestling/BigBossman the Big Bossman]] Wrestling/BigBossman kidnapping and ''cooking'' Wrestling/AlSnow's pet dog Pepper. This inevitably culminated in a "Pepper on a Pole" match, with the leftovers in a styrofoam container on top of a pole.
***
pole. Interestingly enough, the "Pink Slip on a Pole" match between Mankind and Wrestling/TheRock was the only well-received match of the kind (not in kayfabe for obvious reasons) and it took place after Russo was shown the door.



* DiabolicalMastermind[=/=]WriterOnBoard: As the Dr. Claw-like booker of 1999 ''Nitro''. At first, they didn't show Russo or mention him by name (although months earlier, WWF's head writer jumping ship to its competition made [[OpenSecret a fair amount of noise]]), but you could tell it was him by his accent and constantly peppering his speech with insider terms. For instance, Russo's hand would gesture furiously at his "Mid-caw-dahs" to go "book it!" His heel stable was even named "Creative Control".

to:

* DiabolicalMastermind[=/=]WriterOnBoard: DiabolicalMastermind: As the Dr. Claw-like booker of 1999 ''Nitro''. At first, they didn't show Russo or mention him by name (although months earlier, WWF's head writer jumping ship to its competition made [[OpenSecret a fair amount of noise]]), but you could tell it was him by his accent and constantly peppering his speech with insider terms. For instance, Russo's hand would gesture furiously at his "Mid-caw-dahs" to go "book it!" His heel stable was even named "Creative Control".



## Wrestling/{{Madusa}} v. [[Characters/WCWFemaleTalent Spice]] as Wrestling/{{Chyna}} v. [[Wrestling/StacyCarter Miss Kitty]] (and Asya in [[CaptainErsatz a similar role]]);

to:

## Wrestling/{{Madusa}} v. [[Characters/WCWFemaleTalent Spice]] as Wrestling/{{Chyna}} v. [[Wrestling/StacyCarter Miss Kitty]] (and Asya in [[CaptainErsatz a similar role]]);role to Chyna]]);



* {{Misblamed}}[=/=]ScapegoatCreator:
** The Impact Zone CrowdChant of "[[PhraseCatcher FIRE RUSSO!]]" at poorly-conceived matches or skits, regardless of whether Russo had a hand in it or not.
** People also forget that Vince Russo is usually ''not'' the only person involved in writing or booking. In an interview regarding his disastrous decision to put the [[http://www.wrestling-titles.com/wcw/wcw-h.html WCW World Heavyweight Championship belt]] on an actor [[note]](DAVID ARQUETTE!)[[/note]], Russo recalls that he proposed the idea (originally from an off-hand comment by Tony Schiavone) at a booking meeting filled with industry veterans and staff workers alike. Everyone involved not named Vince Russo recalls that the room erupting into laughter at Tony Schiavone's joke - and it was only afterwards that Russo decided that the joke was actually a great idea. Sadly, no one with the authority to veto the plan did so. Arquette himself hated the idea; as a wrestling fan, he thought the idea insulting. He ended up donating all the money he made to the families of deceased wrestlers and the then-recently paralyzed Darren Drozdov.
** Russo himself claims that all the times the "Fire Russo" chant has been heard have been with segments he's not involved with. Of course at the same time he claims that all the negative things attributed to him during his stint in WCW are wrong, and he defended the "No contest in a steel cage match" fiasco.
** A tragic example: Some people, like Wrestling/JimCornette and Wrestling/RoddyPiper, blamed Vince Russo for the death of Wrestling/OwenHart. While Russo came up with the harnessing spot, no one could have foreseen the tragedy that happened at the 1999 Over the Edge PPV. Hell, even Russo blames himself to this day for letting Owen do that spot (Steve Austin even mentioned comforting him and reminding him it wasn't his fault during the Owen tribute show). [[RuleofCautiousEditingJudgement But it was an accident and let's leave it at that.]]
** A more lighthearted example: He wasn't responsible for angles like Katie Vick or Mae Young giving birth to a hand, as he'd left the WWE by the time these angles hit the screen. He also wasn't responsible for the Claire Lynch angle during the Wrestling/AJStyles vs. Wrestling/ChristopherDaniels & Wrestling/FrankieKazarian feud, considered the "Katie Vick" of TNA -- that happened later in the year, after Russo left the company.



* RefugeInAudacity: ''Does it taste like... PEPPER? MUAHAHAHAHAHAHAHA''

to:

* RefugeInAudacity: ''Does He wrote the Big Bossman/Al Snow feud centered on Snow's dog Pepper, which ended with Bossman kidnapping and ''cooking'' Pepper.
-->'''Big Bossman:''' Does
it taste like... PEPPER? ''PEPPER? MUAHAHAHAHAHAHAHA''



* WriterOnBoard: Especially throughout his run in WCW, and his 2002-04 run in TNA. This may have been due to him thinking he could recreate the magic of the Mr. [=McMahon=] character. He even awarded himself the WCW Heavyweight Title belt!

to:

* WriterOnBoard: Especially throughout his run in WCW, and his 2002-04 run in TNA. This may have been due to him thinking he could recreate the magic of the Mr. [=McMahon=] character. He even awarded himself the WCW Heavyweight Title belt!belt! He only lost one match in his entire career, a TNA tag team match from 2002. He also went over 16-time champion Ric Flair three times in either singles or tag matches.
This list shows the last 10 events of 474. Show all.
http://tvtropes.org/pmwiki/article_history.php?article=Wrestling.VinceRusso