History UsefulNotes / TheRuralPurge

31st Jan '15 2:30:34 PM TheUnsquished
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It should be noted that had Nielsen's finer-grained information become available a few years earlier, ''StarTrekTheOriginalSeries'' and ''Series/TheSmothersBrothersComedyHour'' would no doubt have run longer; they attracted the well-educated younger viewers advertisers crave, but nobody knew it at the time and saw only mediocre total-viewership numbers for the former and the latter's battles with ExecutiveMeddling would have been easier to endure if the network had the later audience priorities.
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It should be noted that had Nielsen's finer-grained information become available a few years earlier, ''StarTrekTheOriginalSeries'' ''Series/StarTrekTheOriginalSeries'' and ''Series/TheSmothersBrothersComedyHour'' would no doubt have run longer; they attracted the well-educated younger viewers advertisers crave, but nobody knew it at the time and saw only mediocre total-viewership numbers for the former and the latter's battles with ExecutiveMeddling would have been easier to endure if the network had the later audience priorities.
22nd Dec '14 2:29:57 PM Random888
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Added DiffLines:
!!Some of the shows which the purge made room for included: * ''Series/AllInTheFamily'' (CBS, 1971-79) * ''Series/TheBobNewhartShow'' (CBS, 1972-78) * ''Series/TheJeffersons'' (CBS, 1975-85) * ''Series/{{MASH}}'' (CBS, 1972-83) * ''Series/TheMaryTylerMooreShow'' (CBS, 1970-77) * ''{{Series/Maude}}'' (CBS, 1972-78)
30th Sep '14 9:39:18 AM Lirodon
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Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence, and ''Bonanza'' itself was facing declining ratings due to the death of co-star Dan Blocker) and variety shows (such as ''The Jackie Gleason Show'' and ''The Red Skelton Show''; the latter got SavedByTheNetwork for one more season on Creator/{{NBC}}), while CBS and Creator/{{ABC}} each killed two birds with one stone by cancelling the rural variety shows ''Hee Haw'' and ''The JohnnyCash Show''. ''Hee Haw'' however, got UnCancelled and proved to be popular in syndication, lasting all the way through 1992.
to:
Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence, and ''Bonanza'' itself was facing declining ratings due to the death of co-star Dan Blocker) and variety shows (such as ''The Jackie Gleason Show'' Show'', ''The Lawrence Welk Show'', and ''The Red Skelton Show''; the latter got SavedByTheNetwork for one more season on Creator/{{NBC}}), while CBS and Creator/{{ABC}} each killed two birds with one stone by cancelling the rural variety shows ''Hee Haw'' and ''The JohnnyCash Show''. Both ''Hee Haw'' and ''The Lawrence Welk Show'', however, got UnCancelled and proved to be popular in syndication, with ''Hee Haw'' lasting all the way through 1992. 1992.
22nd Aug '14 2:30:11 AM Arivne
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A notable movement in US television around the turn of TheSeventies when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''GreenAcres'' and ''HeeHaw'') were rural-themed, and were skewing more towards viewers from rural areas or just an older demographic in general (as opposed to younger "urban" viewers, who wanted more contemporary and innovative programs). That, along with the implementation of the Prime Time Access Rule in 1971 (which made the 7:00 PM ET hour off-limits to network programming, forcing the traditional start of primetime to move from 7:30 PM to 8:00 PM, and making the 7:00 PM hour a lot more lucrative for syndicated shows), led the networks to perform some Spring cleaning to make room for more modern fare.
to:
A notable movement in US television around the turn of TheSeventies when the AC Nielsen company made changes to give networks and advertisers a clearer picture of just who (as well as how many people) watched which shows. At the time, many popular programs (such as ''GreenAcres'' and ''HeeHaw'') were rural-themed, and were skewing more towards viewers from rural areas or just an older demographic in general (as opposed to younger "urban" viewers, who wanted more contemporary and innovative programs). That, along with the implementation of the Prime Time Access Rule in 1971 (which made the 7:00 PM ET hour off-limits to network programming, forcing the traditional start of primetime to move from 7:30 PM to 8:00 PM, and making the 7:00 PM hour a lot more lucrative for syndicated shows), led the networks to perform some Spring spring cleaning to make room for more modern fare.
21st Jun '14 10:33:58 AM Lirodon
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Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence, and ''Bonanza'' itself was facing declining ratings due to the death of co-star Dan Blocker) and variety shows (such as ''The Jackie Gleason Show'' and ''The Red Skelton Show''; the latter got SavedByTheNetwork for one more season on Creator/{{NBC}}), while CBS and Creator/{{ABC}} each killed two birds with one stone by cancelling the rural variety shows ''Hee Haw'' and ''The JohnnyCash Show''. ''Hee Haw'' however, proved to be popular in syndication, lasting all the way through 1992.
to:
Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence, and ''Bonanza'' itself was facing declining ratings due to the death of co-star Dan Blocker) and variety shows (such as ''The Jackie Gleason Show'' and ''The Red Skelton Show''; the latter got SavedByTheNetwork for one more season on Creator/{{NBC}}), while CBS and Creator/{{ABC}} each killed two birds with one stone by cancelling the rural variety shows ''Hee Haw'' and ''The JohnnyCash Show''. ''Hee Haw'' however, got UnCancelled and proved to be popular in syndication, lasting all the way through 1992.
1st Jun '14 8:49:04 PM glickmam
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Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence) and variety shows (such as ''The Jackie Gleason Show'' and ''The Red Skelton Show''; the latter got SavedByTheNetwork for one more season on Creator/{{NBC}}), while CBS and Creator/{{ABC}} each killed two birds with one stone by cancelling the rural variety shows ''Hee Haw'' and ''The JohnnyCash Show''. ''Hee Haw'' however, proved to be popular in syndication, lasting all the way through 1992.
to:
Despite its name, the resulting carnage was not exclusively aimed towards rural shows; the casualties of the purge included several long-running [[TheWestern westerns]] (including ''Series/{{Bonanza}}'', though the genre had been in a decline due to MoralGuardians complaining about their violence) violence, and ''Bonanza'' itself was facing declining ratings due to the death of co-star Dan Blocker) and variety shows (such as ''The Jackie Gleason Show'' and ''The Red Skelton Show''; the latter got SavedByTheNetwork for one more season on Creator/{{NBC}}), while CBS and Creator/{{ABC}} each killed two birds with one stone by cancelling the rural variety shows ''Hee Haw'' and ''The JohnnyCash Show''. ''Hee Haw'' however, proved to be popular in syndication, lasting all the way through 1992.
4th Mar '14 9:27:24 PM Aiguille
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* ''TheAndyGriffithShow'' / ''MayberryRFD'' (CBS, 1960-68/1968-71) * ''TheBeverlyHillbillies'' (CBS, 1962-71) * ''{{Bewitched}}'' (ABC, 1964-72)
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* ''TheAndyGriffithShow'' ''Series/TheAndyGriffithShow'' / ''MayberryRFD'' (CBS, 1960-68/1968-71) * ''TheBeverlyHillbillies'' ''Series/TheBeverlyHillbillies'' (CBS, 1962-71) * ''{{Bewitched}}'' ''Series/{{Bewitched}}'' (ABC, 1964-72)

* ''TheBradyBunch'' (ABC, 1969-74)
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* ''TheBradyBunch'' ''Series/TheBradyBunch'' (ABC, 1969-74)

* ''GreenAcres'' (CBS, 1965-71) * ''{{Gunsmoke}}'' (CBS, 1955-75)
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* ''GreenAcres'' ''Series/GreenAcres'' (CBS, 1965-71) * ''{{Gunsmoke}}'' ''Series/{{Gunsmoke}}'' (CBS, 1955-75)

* ''HogansHeroes'' (CBS, 1965-71)
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* ''HogansHeroes'' ''Series/HogansHeroes'' (CBS, 1965-71)

* ''{{Lassie}}'' (CBS, 1954-71)
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* ''{{Lassie}}'' ''Series/{{Lassie}}'' (CBS, 1954-71)
1st Dec '13 7:02:57 PM nombretomado
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* ''{{Bonanza}}'' (NBC, 1959-73)
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* ''{{Bonanza}}'' ''{{Series/Bonanza}}'' (NBC, 1959-73)
18th Nov '13 12:50:42 PM kchishol
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It should be noted that had Nielsen's finer-grained information become available a few years earlier, ''StarTrekTheOriginalSeries'' and ''TheSmothersBrothersComedyHour'' would no doubt have run longer; they attracted the well-educated younger viewers advertisers crave, but nobody knew it at the time and saw only mediocre total-viewership numbers for the former and the latter's battles with ExecutiveMeddling would have been easier to endure if the network had the later audience priorities.
to:
It should be noted that had Nielsen's finer-grained information become available a few years earlier, ''StarTrekTheOriginalSeries'' and ''TheSmothersBrothersComedyHour'' ''Series/TheSmothersBrothersComedyHour'' would no doubt have run longer; they attracted the well-educated younger viewers advertisers crave, but nobody knew it at the time and saw only mediocre total-viewership numbers for the former and the latter's battles with ExecutiveMeddling would have been easier to endure if the network had the later audience priorities.
18th Nov '13 12:49:49 PM kchishol
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It should be noted that had Nielsen's finer-grained information become available a few years earlier, ''StarTrekTheOriginalSeries'' and ''TheSmothersBrothersComedyHour'' would no doubt have run longer; they attracted the well-educated younger viewers advertisers crave, but nobody knew it at the time and saw only mediocre total-viewership numbers.
to:
It should be noted that had Nielsen's finer-grained information become available a few years earlier, ''StarTrekTheOriginalSeries'' and ''TheSmothersBrothersComedyHour'' would no doubt have run longer; they attracted the well-educated younger viewers advertisers crave, but nobody knew it at the time and saw only mediocre total-viewership numbers. numbers for the former and the latter's battles with ExecutiveMeddling would have been easier to endure if the network had the later audience priorities.
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