History UsefulNotes / McDonalds

12th Feb '17 10:42:18 AM dmcreif
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* {{Mondegreen}}: Their "Food Folks and Fun" ad campaign from the 1990s. Due to the way it's said in the ads, it comes off as "Food, ''Fucks'' and Fun".

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* {{Mondegreen}}: Their "Food Folks and Fun" ad campaign from the 1990s. Due to the way it's said in the ads, TheNostalgiaCritic pointed out that it comes off as "Food, ''Fucks'' and Fun".
12th Feb '17 10:41:04 AM dmcreif
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It all started in 1954 when Ray Kroc, a milkshake mixer salesman, found out that one of his customers brought many more mixers than usual for a business. He traveled to San Bernardino, California, to find that two brothers, Dick and Mac [=McDonald=], ran their diner at an amazing rate, serving way more customers than a usual restaurant should by the simple expedient of ''not'' making each burger to order; instead of putting veggies and condiments according to each customer's preference, every burger was made to a more-or-less uniform standard to maximize efficiency while the restaurant had a [[NewerThanTheyThink condiment bar]] where customers could then add ketchup and mustard on their own. He pitched them the idea of creating [=McDonald's=] restaurants all over the U.S. The [=McDonald's=] Corporation was founded the next year. By 1958, [=McDonald's=] had sold 100 million hamburgers. By 1960, Kroc bought exclusive rights to the [=McDonald's=] name.

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It all started in 1954 when Ray Kroc, a milkshake mixer salesman, found out that one of his customers brought many more mixers than usual for a business. He traveled out to San Bernardino, California, to find that two brothers, Dick Richard and Mac Maurice [=McDonald=], ran their diner at an amazing rate, serving way more customers than a usual restaurant should by the simple expedient of ''not'' making each burger to order; instead of putting veggies and condiments according to each customer's preference, every burger was made to a more-or-less uniform standard to maximize efficiency while the restaurant had a [[NewerThanTheyThink condiment bar]] where customers could then add ketchup and mustard on their own. He pitched them the idea of creating [=McDonald's=] restaurants all over the U.S. The [=McDonald's=] Corporation was founded the next year. By 1958, [=McDonald's=] had sold 100 million hamburgers. By 1960, Kroc bought exclusive rights to the [=McDonald's=] name.
12th Feb '17 10:28:06 AM dmcreif
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* GoneHorriblyWrong: Or [[GoneHorriblyRight right]] to some, depending on what happens and which side you're on. Some of their advertisement and promotions have ended up backfiring in their face over the years. Quite possibly the most (in)famous one was their promotion for the Summer Olympics in Los Angeles in 1984. To wit, in celebration of it, they ran a promotion for every game won by the U.S.A., they would give away free food or the chance to win a ton of money in the process. To make sure they wouldn't go bankrupt, they mostly offered it for events Russia usually sweeps up in... however, they did all this ''before Russia announced they were boycotting the Olympics that year''[[note]]In retaliation for the United States' boycott of the 1980 Moscow Olympics (which was in protest of the Soviet invasion of Afghanistan) [[/note]]. The end result was team U.S.A. sweeping most of the events Russia usually wins, and [=McDonalds=] losing millions of dollars in the process.

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* GoneHorriblyWrong: Or [[GoneHorriblyRight right]] to some, depending on what happens and which side you're on. Some of their advertisement and promotions have ended up backfiring in their face over the years. Quite possibly the most (in)famous one was their promotion for the Summer Olympics in Los Angeles in 1984. To wit, in celebration of it, they The restaurant ran a promotion for every game won by an "If the U.S.A., they would give away free food or the chance to win a ton of money in the process. To make sure they wouldn't go bankrupt, they mostly offered it for events Russia usually sweeps up in... however, they did all this ''before Russia announced they wins, you win!" promotion where customers were boycotting given a scratch card with an Olympic event on it; if the Olympics that year''[[note]]In retaliation for the United States' boycott of the 1980 Moscow Olympics (which was in protest of the Soviet invasion of Afghanistan) [[/note]]. The end result was team U.S.A. sweeping most of won a medal in that event, the customer would get a free Big Mac (for gold), fries (for silver) or drink (for bronze). To make sure they wouldn't go bankrupt, they mostly offered it for events Russia usually wins, swept up in... however, they did all this ''before Russia announced they were boycotting the Olympics that year''[[note]]In retaliation for the United States' boycott of the 1980 Moscow Olympics in protest of the Soviet invasion of Afghanistan[[/note]]. Without the Soviet Union and [=McDonalds=] losing millions of dollars in their allies (the U.S.'s biggest rivals), this led to the process. American team winning a '''lot''' more medals than they would have otherwise, including more than twice as many gold medals as they did in 1976 (83 in 1984 compared to 34 competing against Russia in 1976), and [=McDonald's=] had to give away a '''lot''' of valuable Big Macs for free.
12th Feb '17 10:21:21 AM dmcreif
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** The [=McAfrika=] (beef, cheese, tomatoes and salad in a pitta-style sandwich) was a product that wasn't exactly ''bad'', but a victim of bad timing and a bad name. It was sold in Norway exclusively, in honor of the 2002 Olympic games. Seeing as Southern Africa was undergoing a famine at the time where starvation was causing a bad death toll, a place promoting fast food sandwiches seemed incredibly poor judgement. They apologized, and tried to make amends with donation boxes in their restaurants, but they didn't learn their lesson; it returned for the 2008 Beijing Olympic Games, and got the same response.

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** The [=McAfrika=] (beef, cheese, tomatoes and salad in a pitta-style sandwich) was a product that wasn't exactly ''bad'', [[TooSoon but a victim of bad timing and a bad name. name]]. It was sold in Norway exclusively, in honor of the 2002 Winter Olympic games. Seeing as Southern Africa was undergoing a famine at the time where starvation was causing a bad death toll, a place promoting fast food sandwiches seemed incredibly poor judgement. They apologized, and tried to make amends with donation boxes in their restaurants, but they didn't learn their lesson; it returned for the 2008 Beijing Olympic Games, and got the same response.
28th Jan '17 10:51:34 AM LadyJaneGrey
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Did somebody say [=McDonald's=]?

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[[TagLine Did somebody say [=McDonald's=]?
[=McDonald's=]?]]
25th Jan '17 1:40:05 PM LadyJaneGrey
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** The [=McAfrika=] was a product that wasn't exactly ''bad'', but a victim of bad timing and a bad name. It was sold in Norway exclusively, in honor of the 2002 Olympic games. Seeing as Southern Africa was undergoing a famine at the time where starvation was causing a bad death toll, a place promoting fast food sandwiches seemed incredibly poor judgement. They apologized, and tried to make amends with donation boxes in their restaurants, but they didn't learn their lesson; it returned for the 2008 Beijing Olympic Games, and got the same response.

to:

** The [=McAfrika=] (beef, cheese, tomatoes and salad in a pitta-style sandwich) was a product that wasn't exactly ''bad'', but a victim of bad timing and a bad name. It was sold in Norway exclusively, in honor of the 2002 Olympic games. Seeing as Southern Africa was undergoing a famine at the time where starvation was causing a bad death toll, a place promoting fast food sandwiches seemed incredibly poor judgement. They apologized, and tried to make amends with donation boxes in their restaurants, but they didn't learn their lesson; it returned for the 2008 Beijing Olympic Games, and got the same response.


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** The Filet of Fish has always been a hit, but other than that, they've had no luck with seafood. Case in point, the [=McGratin=] Croquette, designed with Japanese markets in mind. It was sort of a combination of chopped shrimp, mashed potatoes, and deep fried macaroni made into a patty and fried hamburger style. Japanese consumers were clearly put off by it.
25th Jan '17 4:58:16 AM LadyJaneGrey
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Added DiffLines:

** The Chopped Beefsteak Sandwich (a steak sandwich with onions and tangy steak sauce) was another idea that failed because of the price. Most critics and consumers from the 70s remember it as ''delicious''. Thing is, the $1.29 price tag (at a time when the regular burgers were 40 cents) made it unaffordable to the average customer, and it was discontinued.
25th Jan '17 4:53:57 AM LadyJaneGrey
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** Mighty Wings could well have been a lesson in what a company should ''not'' do when they overstock. While consumers didn't consider them bad as far as chicken wings went, they really didn't stand out against other brands of buffalo wings, and certainly not worth the dollar a wing price tag that was slapped on them. Even after lowering the price to 60 cents a wing in order to accommodate the high hopes for the ''tons'' of wings the company had acquired for the promotion, they never broke even.

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** Mighty Wings Wings, buffalo wings they pitched in 2014 with the Super Bowl in mind, could well have been a lesson in what a company should ''not'' do when they overstock.for corporations about the danger of overstocking. While consumers didn't consider them bad as far as chicken wings went, they really didn't stand out against other brands of buffalo wings, and certainly not worth the dollar a wing price tag that was slapped on them. Even after lowering the price to 60 cents a wing in order to accommodate liquidate the high hopes for the ''tons'' '' ten tons'' of wings the company had acquired for the promotion, in stock, they never broke even.
25th Jan '17 4:51:51 AM LadyJaneGrey
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Added DiffLines:

** Mighty Wings could well have been a lesson in what a company should ''not'' do when they overstock. While consumers didn't consider them bad as far as chicken wings went, they really didn't stand out against other brands of buffalo wings, and certainly not worth the dollar a wing price tag that was slapped on them. Even after lowering the price to 60 cents a wing in order to accommodate the high hopes for the ''tons'' of wings the company had acquired for the promotion, they never broke even.
23rd Jan '17 9:48:09 PM Az_Tech341
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** [=McSpaghetti=] was a bad idea from the start, seeing as whoever pitched it clearly didn't know that the whole reason anyone comes to McDonalds is to ''avoid'' having spaghetti for the third day in a row. They also tried pitching it ''in Italy'', thinking they'd go for having one of their traditional foods served in some fast food place. America wasn't impressed either, as it took too long to prepare and wasn't all-too good, compared to "spaghetti with ketchup". (It ''was'' somewhat popular in the Philippines, however.)

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** They tried pitching the [=McSpaghetti=] was a bad idea from the start, seeing as whoever pitched it clearly didn't know that the whole reason anyone comes to McDonalds is to ''avoid'' having spaghetti for the third day in a row. They also tried pitching it ''in Italy'', thinking they'd go for having one of their traditional foods served in some fast food place. America wasn't impressed either, as it took too long to prepare and wasn't all-too good, compared to "spaghetti with ketchup". (It ''was'' somewhat popular in the Philippines, however.)
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