History SoYouWantTo / BeABooker

15th Nov '17 7:24:12 PM Laevatein
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# It you're a small promotion (and let's face it, if you're reading this it's safe to assume you're not part of the WWE booking team), your options are to try and copy the big promotions (and let's face it, it's gonna be an uphill battle to try and beat WWE or even Ring of Honor at their own game), or find your own niche by doing something they're not. For example, Wrestling/{{CZW}} specializes in hardcore wrestling that WWE doesn't do in the PG era, while Wrestling/{{Chikara}} goes for a more lighthearted, even comedic approach.

to:

# It you're a small promotion (and let's face it, if you're reading this it's safe to assume you're not part of the WWE booking team), your options are to try and copy the big promotions (and let's face it, it's gonna be an uphill battle to try and beat WWE or even Ring of Honor at their own game), or find your own niche by doing something they're not. For example, Wrestling/{{CZW}} specializes in hardcore wrestling that WWE doesn't do in the PG era, while Wrestling/{{Chikara}} goes for a more lighthearted, even comedic approach.
15th Nov '17 7:22:43 PM Laevatein
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to:

# It you're a small promotion (and let's face it, if you're reading this it's safe to assume you're not part of the WWE booking team), your options are to try and copy the big promotions (and let's face it, it's gonna be an uphill battle to try and beat WWE or even Ring of Honor at their own game), or find your own niche by doing something they're not. For example, Wrestling/{{CZW}} specializes in hardcore wrestling that WWE doesn't do in the PG era, while Wrestling/{{Chikara}} goes for a more lighthearted, even comedic approach.
6th Nov '17 12:25:28 PM KYCubbie
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** This is the #1 mistake WWE continues to make year after year. ''Wrestling/SummerSlam 2017'' contained no less than ''four'' examples of wrestlers being intentionally buried because of real-life issues: Wrestling/BaronCorbin (after already having been made to look like a moron by squandering his Money in the Bank briefcase cash-in on a ''spectacularly'' inept failed attempt on Wrestling/JinderMahal) was squashed by good ol' [[Wrestling/JohnCena Big Match John]] as punishment for making a tactless tweet denigrating a detractor he ''did not know was an American soldier'' even though he promptly took back the denigrating parts of his remark after being told such; Wrestling/{{Naomi}} lost her ''Wresling/SmackDown'' Women's Championship to Wrestling/{{Natalya}} in a mystifyingly pointless bit of booking that apparently stemmed from notorious bully Wrestling/JohnBradshawLayfield being upset about a misstep she made on commentary with him and complaining to people upstairs; [[Wrestling/EnzoAndCass Enzo Amore]] was thoroughly humiliated during his part in a dull match between ex-partner Big Cass and new ally Wrestling/TheBigShow, being left lying in the ring in a pool of baby oil, stripped to his underwear presumably as a consequence of backstage heat he'd earned; and Wrestling/{{Rusev|AndLana}} was beaten ''[[SquashMatch with a single RKO]]'' by Wrestling/RandyOrton, supposedly in response to him asking for his release from the company in the wake of horrible booking he'd already received as a result of marrying Lana. While the event overall was saved by a number of big, exciting matches, the booking of up-and-coming talent into oblivion as a result of backstage politics came under considerable criticism.
# [[StuntCasting Celebrities]] should be used carefully; never pay more than they can bring, and remember your core business. This is the difference between William Shatner and Bob Barker producing two of the best ''Wrestling/WWERaw'' guest-host gigs of 2009, and countless other "celebs" showing up [[ReadingStageDirectionsOutLoud unprepared]], [[INeedAFreakingDrink slightly tipsy]], and merely using the show to shill their latest project. It's all in how they relate to the ''wrestling''.

to:

** This is the #1 mistake WWE continues to make year after year. ''Wrestling/SummerSlam 2017'' contained no less than ''four'' examples of wrestlers being intentionally buried because of real-life issues: Wrestling/BaronCorbin (after already having been made to look like a moron by squandering his Money in the Bank briefcase cash-in on a ''spectacularly'' inept failed attempt on Wrestling/JinderMahal) was squashed by good ol' [[Wrestling/JohnCena Big Match John]] as punishment for making a tactless tweet denigrating a detractor he ''did not know was an American soldier'' even though he promptly took back the denigrating parts of his remark after being told such; Wrestling/{{Naomi}} lost her ''Wresling/SmackDown'' ''Wrestling/SmackDown'' Women's Championship to Wrestling/{{Natalya}} in a mystifyingly pointless bit of booking that apparently stemmed from notorious bully Wrestling/JohnBradshawLayfield being upset about a misstep she made on commentary with him and complaining to people upstairs; [[Wrestling/EnzoAndCass Enzo Amore]] was thoroughly humiliated during his part in a dull match between ex-partner Big Cass and new ally Wrestling/TheBigShow, being left lying in the ring in a pool of baby oil, stripped to his underwear presumably as a consequence of backstage heat he'd earned; and Wrestling/{{Rusev|AndLana}} was beaten ''[[SquashMatch with a single RKO]]'' by Wrestling/RandyOrton, supposedly in response to him asking for his release from the company in the wake of horrible booking he'd already received as a result of marrying Lana. While the event overall was saved by a number of big, exciting matches, the booking of up-and-coming talent into oblivion as a result of backstage politics came under considerable criticism.
# [[StuntCasting Celebrities]] should be used carefully; never pay more than they can bring, and remember your core business. This is the difference between William Shatner Creator/WilliamShatner and Bob Barker producing two of the best ''Wrestling/WWERaw'' guest-host gigs of 2009, and countless other "celebs" showing up [[ReadingStageDirectionsOutLoud unprepared]], [[INeedAFreakingDrink slightly tipsy]], and merely using the show to shill their latest project. It's all in how they relate to the ''wrestling''.



** Remember that while [[RuleOfCool cool spots are great]] for the fans to watch, they should be balanced with their effect on your performers' bodies. A leading theory behind Wrestling/ChrisBenoit's behavior during his family's tragic incident is the fact that he had suffered repeated concussions from years of diving headbutts and German suplexes. The NFL has been learning to take brain damage more seriously, with examinations after every serious hit and ''they'' compete wearing state-of-the-art helmets and protective gear! None but the most ruthless fans would rather see an extra couple feet of elevation on the latest broken table spot ''du jour'' than a slightly less impressive, but much less dangerous maneuver.

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** Remember that while [[RuleOfCool cool spots are great]] for the fans to watch, they should be balanced with their effect on your performers' bodies. A leading theory behind Wrestling/ChrisBenoit's behavior during his family's tragic incident is the fact that he had suffered repeated concussions from years of diving headbutts and German suplexes. The NFL [[UsefulNotes/NationalFootballLeague NFL]] has been learning to take brain damage more seriously, with examinations after every serious hit and ''they'' compete wearing state-of-the-art helmets and protective gear! None but the most ruthless fans would rather see an extra couple feet of elevation on the latest broken table spot ''du jour'' than a slightly less impressive, but much less dangerous maneuver.



** It is worth noting here that Benoit's problems were much exacerbated by brain damage caused by his diving headbutts from the top turnbuckle and chairshots to the back of the head. One neurologist described his brain as the brain of a 85-yeasr-old man with Alzheimer's. Know what he could have used? Better and more thorough health care to catch the warning signs of drug ''and'' bodily abuse before they lead to catastrophic damage; see Rule #5 above.

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** It is worth noting here that Benoit's problems were much exacerbated by brain damage caused by his diving headbutts from the top turnbuckle and chairshots to the back of the head. One neurologist described his brain as the brain that of a 85-yeasr-old man with Alzheimer's. Know what he could have used? Better and more thorough health care to catch the warning signs of drug ''and'' bodily abuse before they lead to catastrophic damage; see Rule #5 above.



# The majority of wrestling should be simple, one-on-one or tag-team matches with no interference; {{Face}} vs. {{Heel}}. This is the basic product you are selling, and it’s what the audience wants. One stipulation can be a good thing — a steel cage match instead of a regular match can drum up business — and the capper to a truly well-crafted feud. When you have a Contract-On-a-Pole, Two Out of Three Falls, lumberjack match contested in a steel cage under a time limit, it gets ridiculous. The more [[ShockingSwerve swerves]], [[GimmickMatches gimmicks]], run-ins, etc. you add to a match, [[GambitPileup the more confusing it becomes]]. Confused audiences are bored audiences, and bored audiences don't come back, costing you both fans and money. "Angle" was the preferred terminology over "storyline" among bookers for decades specifically because it was a constant reminder to keep things simple. A match or build up to one rarely needs more than one "hook".
** As a side note, it may seem strange, but good taste should generally prevail when it comes to most storylines and simple angles. The more [[HilarityEnsues "out-there"]] a storyline becomes, generally the less interest the fanbase has (because they're interested in wrestling), [[ValuesDissonance the more you make yourself look unpalatable to the mainstream]], and the less business in the long run. There are [[Website/{{WrestleCrap}} too many cases demonstrating this principle to go into detail]]. As a general rule, [[{{Squick}} necrophilia, incest]] and similar themes are the purview of 18 certificate {{Euroshlock}}, not a fight between two big angry foes. There is a reason that even mentioning the [[OldShame Katie Vick]] saga will make those fans who remember it feel a little ashamed of their love for the "sport." Additionally, an individual wrestler who's tarred with a particularly distasteful gimmick can have his career permanently damaged by association with it. If your promotion gains a reputation for doing this, it becomes that much harder to hire new talent.
# "Protecting" your wrestlers ''(that is, to take your franchise players and keep them from losing or to lose via outside factors)'' is something that is a very fine line to walk. One the one hand, Wrestling/NewJapanProWrestling can be very much a crapshoot where even the top tier superstars on the roster can lose clean to a lowly midcard performer at any given event (especially during its round robin {{tournament arc}}s where they don't want someone to go undefeated). On the other, WWE takes a lot of flack for booking several matches a card to end inconclusively or with a distraction leading to a quick pin in an effort to keep both sides looking equal in the eyes of the fans, with the end result being a kind of status quagmire where all wrestlers are made to look strong and therefore none of them do. There is no right answer as far as which direction to take things, but keep in mind that fans are very understanding of the "any given Sunday" aspect of matches wherein sometimes, even for a superior wrestler, it's just not their night. When fans can predict a winner of a match because of the wrestler's relative positions in the company hierarchy, you've gone too far. But if you have a position where the Wrestling/{{John Cena}}s of the world lose clean to the Wrestling/{{Santino Marella}}s without any shenanigans, you've ''also'' gone too far. The lesson is to protect, but not coddle.
# Clearly observe your wrestlers, and make a note of their strengths and weaknesses. Play to your wrestlers’ strengths, and hide their [[FiveMovesOfDoom weaknesses]]. Learn who you've got working for you and don't just throw opponents together. This was something that was done particularly well in ECW. Playing to your wrestlers' strengths can be the difference between [[Wrestling/DeanMalenko Malenko]] vs. [[Wrestling/EddieGuerrero Guerrero]] (a feud of two completely evenly-matched technical wrestlers, widely regarded as one of the best sets of matches ECW ever produced) and Wrestling/TheBigShow vs. Wrestling/{{Batista}} (a WCW giant and a WWE power-face, neither of which were known for their technical skill, booked as the "best" in ECW).

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# The majority of wrestling should be simple, one-on-one or tag-team matches with no interference; {{Face}} vs. {{Heel}}. This is the basic product you are selling, and it’s what the audience wants. One stipulation can be a good thing — a steel cage match instead of a regular match can drum up business — and the capper to a truly well-crafted feud. When you have a Contract-On-a-Pole, Two Out of Three Falls, lumberjack match contested in a steel cage under a time limit, it gets ridiculous. The more [[ShockingSwerve swerves]], [[GimmickMatches gimmicks]], {{gimmick|Matches}}s, run-ins, etc. you add to a match, [[GambitPileup the more confusing it becomes]]. Confused audiences are bored audiences, and bored audiences don't come back, costing you both fans and money. "Angle" was the preferred terminology over "storyline" among bookers for decades specifically because it was a constant reminder to keep things simple. A match or build up to one rarely needs more than one "hook".
** As a side note, it may seem strange, but good taste should generally prevail when it comes to most storylines and simple angles. The more [[HilarityEnsues "out-there"]] a storyline becomes, generally the less interest the fanbase has (because they're interested in wrestling), [[ValuesDissonance the more you make yourself look unpalatable to the mainstream]], and the less business in the long run. There are [[Website/{{WrestleCrap}} too many cases demonstrating this principle to go into detail]]. As a general rule, [[{{Squick}} necrophilia, incest]] and similar themes are the purview of 18 certificate {{Euroshlock}}, not a fight between two big angry foes. There is a reason that even mentioning the [[OldShame Katie Vick]] saga will make those fans who remember it feel a little ashamed of their love for the "sport." "sport". Additionally, an individual wrestler who's tarred with a particularly distasteful gimmick can have his career permanently damaged by association with it. If your promotion gains a reputation for doing this, it becomes that much harder to hire new talent.
# "Protecting" your wrestlers ''(that is, to take your franchise players and keep them from losing or to lose via outside factors)'' is something that is a very fine line to walk. One the one hand, Wrestling/NewJapanProWrestling can be very much a crapshoot where even the top tier superstars on the roster can lose clean to a lowly midcard performer at any given event (especially during its round robin {{tournament arc}}s where they don't want someone to go undefeated). On the other, WWE takes a lot of flack flak for booking several matches a card to end inconclusively or with a distraction leading to a quick pin in an effort to keep both sides looking equal in the eyes of the fans, with the end result being a kind of status quagmire where all wrestlers are made to look strong and therefore none of them do. There is no right answer as far as which direction to take things, but keep in mind that fans are very understanding of the "any given Sunday" aspect of matches wherein sometimes, even for a superior wrestler, it's just not their night. When fans can predict a winner of a match because of the wrestler's relative positions in the company hierarchy, you've gone too far. But if you have a position where the Wrestling/{{John Cena}}s of the world lose clean to the Wrestling/{{Santino Marella}}s without any shenanigans, you've ''also'' gone too far. The lesson is to protect, but not coddle.
# Clearly observe your wrestlers, and make a note of their strengths and weaknesses. Play to your wrestlers’ strengths, and hide their [[FiveMovesOfDoom weaknesses]]. Learn who you've got working for you and don't just throw opponents together. This was something that was done particularly well in ECW. Playing to your wrestlers' strengths can be the difference between [[Wrestling/DeanMalenko Malenko]] vs. [[Wrestling/EddieGuerrero Guerrero]] (a feud of two completely evenly-matched technical wrestlers, widely regarded as one of the best sets of matches ECW ever produced) and Wrestling/TheBigShow vs. Wrestling/{{Batista}} (a WCW giant and a WWE power-face, neither of which whom were known for their technical skill, booked as the "best" in ECW).



** On the flip side, this is the mistake WWE is persistently making with Wrestling/RomanReigns. Hand-picked as the next big face by Wrestling/VinceMcMahon and given a monster push after Wrestling/TheShield broke up, crowds roundly rejected Roman when his shortcomings and limitations became apparent, constantly booing him at every opportunity. Rather than turn him heel to play off the crowd's hatred of him, WWE continued pushing Roman as a face harder and harder, giving him more main events, hanging more titles on him and positioning him as TheHero of WWE even as the fans continued to boo. While Roman's abilities and performances have drastically improved since his solo career began to the point that all but his most ardent haters have to admit that he's a very competent wrestler, his constant face push is still receiving a terrible response. Countless people within the industry have all but ''begged'' Vince to turn Roman heel and let him work his way back into favour (which worked famously well when Rocky Maivia was rebranded as Wrestling/TheRock in the 90s) but Vince persists in insisting that ''he'' rather than the fans decides who is face and who is heel, resulting in Roman becoming possibly [[TheScrappy the most-hated face in wrestling history]]. Fortunes may be changing for him, however, as he's now playing a much more aggressive [[WildCard Tweener]], though only time will tell if this will be enough for him to be RescuedFromTheScrappyHeap.

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** On the flip side, this is the mistake WWE is persistently making with Wrestling/RomanReigns. Hand-picked as the next big face by Wrestling/VinceMcMahon and given a monster push after Wrestling/TheShield broke up, crowds roundly rejected Roman when his shortcomings and limitations became apparent, constantly booing him at every opportunity. Rather than turn him heel to play off the crowd's hatred of him, WWE continued pushing Roman as a face harder and harder, giving him more main events, hanging more titles on him and positioning him as TheHero of WWE even as the fans continued to boo. While Roman's abilities and performances have drastically improved since his solo career began to the point that all but his most ardent haters have to admit that he's a very competent wrestler, his constant face push is still receiving a terrible response. Countless people within the industry have all but ''begged'' Vince to turn Roman heel and let him work his way back into favour (which worked famously well when Rocky Maivia was rebranded as Wrestling/TheRock [[Wrestling/DwayneJohnson The Rock]] in the 90s) but Vince persists in insisting that ''he'' rather than the fans decides who is face and who is heel, resulting in Roman becoming possibly [[TheScrappy the most-hated face in wrestling history]]. Fortunes may be changing for him, however, as he's now playing a much more aggressive [[WildCard Tweener]], though only time will tell if this will be enough for him to be RescuedFromTheScrappyHeap.



*** As an extension, no wrestler on your roster should be neglected because Creative has no plans for them. A pro wrestler represents years of training and a skill suite that is not easy to duplicate and unless they're just not any good, they should be put to use whenever possible. This is not to say that a wrestler can't go a few weeks without being on television, or that every wrestler on your roster should be utilized all the time; after all, injuries and [[RealLifeWritesThePlot real life]] happen and it helps to have a fair number of performers on "standby" at any given time. But when a wrestler goes months on end without performing because your creative department can't come up with anything interesting for them to do, that's less the fault of the wrestler and more the fault of your creative team. It's their job to be creative; if they can't come up with any ideas, then ''they'' are the ones that should be future endeavored. If all else fails, ask the wrestler; after a few months of sitting on his couch, it's a good bet that he's bursting with ideas to get himself back on screen, some of which might actually be good.

to:

*** As an extension, no wrestler on your roster should be neglected because Creative has no plans for them. A pro wrestler represents years of training and a skill suite set that is not easy to duplicate and unless they're just not any good, they should be put to use whenever possible. This is not to say that a wrestler can't go a few weeks without being on television, or that every wrestler on your roster should be utilized all the time; after all, injuries and [[RealLifeWritesThePlot real life]] happen and it helps to have a fair number of performers on "standby" at any given time. But when a wrestler goes months on end without performing because your creative department can't come up with anything interesting for them to do, that's less the fault of the wrestler and more the fault of your creative team. It's their job to be creative; if they can't come up with any ideas, then ''they'' are the ones that should be future endeavored. If all else fails, ask the wrestler; after a few months of sitting on his couch, it's a good bet that he's bursting with ideas to get himself back on screen, some of which might actually be good.
6th Nov '17 11:54:07 AM SomeoneElse17
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** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year — right before the next ''Franchise/PiratesOfTheCaribbean'' release. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and the uptick in that period of the vampire genre ''not'' reaching peak territory yet (which Vince couldn't have known at the time even if he had understood the vampire thing), [[Wrestling/DavidHeath Gangrel]] never stood a chance.

to:

** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year — right before [[Film/PiratesOfTheCaribbeanDeadMansChest the next second]] ''Franchise/PiratesOfTheCaribbean'' release. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and the uptick in that period of the vampire genre ''not'' reaching peak territory yet (which Vince couldn't have known at the time even if he had understood the vampire thing), [[Wrestling/DavidHeath Gangrel]] never stood a chance.
6th Nov '17 11:52:50 AM SomeoneElse17
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** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and the uptick in that period of the vampire genre ''not'' reaching peak territory yet (which Vince couldn't have known at the time even if he had understood the vampire thing), [[Wrestling/DavidHeath Gangrel]] never stood a chance.

to:

** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year.year — right before the next ''Franchise/PiratesOfTheCaribbean'' release. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and the uptick in that period of the vampire genre ''not'' reaching peak territory yet (which Vince couldn't have known at the time even if he had understood the vampire thing), [[Wrestling/DavidHeath Gangrel]] never stood a chance.
25th Oct '17 2:45:59 PM Laevatein
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# [[AmazonBrigade Women can wrestle]], so take advantage of this. And those who can't, can still be interesting in other ways not exclusive to their bodies. [[{{Fanservice}} Lingerie matches and their ilk]] should be used sparingly; they're fine as a once-in-a-blue-moon BreatherEpisode type segment, but making them a staple of your product insults 51% of the population, and can therefore hurt 51% of your potential sales. [[ThereAreNoGirlsOnTheInternet Don't make the mistake of thinking your demographic is entirely either men or thirsty fangirls who only care about the men.]] Thinking long term, more female wrestling fans (especially young ones) means more girls wanting to become wrestlers, which means more depth of talent in the future. Wrestling/AllJapanWomensProWrestling's incredible depth of talent in the 90s was due to hordes of Japanese schoolgirls who idolised the Crush Gals in the 80s, and before them, the Beauty Pair in the 70s.\\

to:

# [[AmazonBrigade Women can wrestle]], so take advantage of this. And those who can't, can still be interesting in other ways not exclusive to their bodies. [[{{Fanservice}} Lingerie matches and their ilk]] should be used sparingly; they're fine as a once-in-a-blue-moon BreatherEpisode type segment, but making them a staple of your product insults 51% of the population, and can therefore hurt 51% of your potential sales. [[ThereAreNoGirlsOnTheInternet Don't make the mistake of thinking your demographic is entirely either men or thirsty fangirls who only care about the men.]] Thinking long term, more female wrestling fans (especially young ones) means more girls [[AscendedFangirl wanting to become wrestlers, wrestlers]], which means more depth of talent in the future. Wrestling/AllJapanWomensProWrestling's incredible depth of talent in the 90s was due to hordes of Japanese schoolgirls who idolised the Crush Gals in the 80s, and before them, the Beauty Pair in the 70s.\\
24th Oct '17 11:56:17 PM SomeoneElse17
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** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and the uptick in that period of the vampire genre ''not'' reaching peak territory yet (which Vince couldn't have known at the time even if he had understood the vampire thing), [[Wrestling/DavidHeath Gangrel]] never had a chance.

to:

** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and the uptick in that period of the vampire genre ''not'' reaching peak territory yet (which Vince couldn't have known at the time even if he had understood the vampire thing), [[Wrestling/DavidHeath Gangrel]] never had stood a chance.
24th Oct '17 11:56:04 PM SomeoneElse17
Is there an issue? Send a Message


** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and existing in the period right ''before'' (as opposed to ''during'') an uptick in the vampire genre, [[Wrestling/DavidHeath Gangrel]] never had a chance.

to:

** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and existing in the period right ''before'' (as opposed to ''during'') an uptick in that period of the vampire genre, genre ''not'' reaching peak territory yet (which Vince couldn't have known at the time even if he had understood the vampire thing), [[Wrestling/DavidHeath Gangrel]] never had a chance.
24th Oct '17 11:51:11 PM SomeoneElse17
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** To add to this, try to keep up on what's popular with your target demographic at the moment. Use this as fodder for angles and gimmicks, and to determine which celebrities might draw attention to your product (but always make sure they will actually contribute to your core business; see Business Ethics, rule #3). For example, if pirates happen to be popular at the moment, try packaging a wrestler in a tongue-in-cheek pirate gimmick; if they can get the gimmick over, it will draw attention immediately, and if they really make it their own, it will remain over long after the fad has passed (see Wrestling/TheUndertaker). Another example of this being done very well in recent years: when superheroes and agent soldiers like ComicBook/TheAvengers and ComicBook/{{SHIELD}} start spiking in popularity again thanks to the Franchise/MarvelCinematicUniverse, what better way to debut [[Wrestling/SethRollins three]] [[Wrestling/RomanReigns solid]] [[Wrestling/DeanAmbrose athletes]] than to have them wreck shop dressed in riot gear declaring they're about justice and calling themselves Wrestling/TheShield while doing [[JitterCam impromptu mission reports]] [[SomethingCompletelyDifferent instead of standardized interviews]] for their backstage promos?

to:

** To add to this, try to keep up on what's popular with your target demographic at the moment. Use this as fodder for angles and gimmicks, and to determine which celebrities might draw attention to your product (but always make sure they will actually contribute to your core business; see Business Ethics, rule #3). For example, if pirates happen to be popular at the moment, try packaging a wrestler in a tongue-in-cheek pirate gimmick; if they can get the gimmick over, it will draw attention immediately, and if they really make it their own, it will remain over long after the fad has passed (see Wrestling/TheUndertaker). Another example passed. Examples:
** From Western morticians to zombies to gothic warriors to demonic monsters to real fucking dudes, Wrestling/TheUndertaker from 1990 to 2003 cycled through a number
of this being done very well different fads all the while coming back to a single unifying theme of vengeance and death. From 2004 on, he became a well-blended pastiche of all these fads that ultimately formed a [[TheCowl champion of cause from the shadows]] with a [[{{Psychopomp}} grim reaper image]] and occasional [[WhatTheHellHero dangerous tendencies]], much like Wrestling/{{Sting}} since 1997 but far more solitary than Sting was even then. His ability to adapt to the times both in his look and in his wrestling style ended up creating a legend that far outlives his previous aura of invincibility or any one of the appearances he took on, and those have all been memorable.
** For more
recent years: success, when superheroes and agent soldiers like ComicBook/TheAvengers and ComicBook/{{SHIELD}} start spiking in popularity again thanks to the Franchise/MarvelCinematicUniverse, what better way to debut [[Wrestling/SethRollins three]] [[Wrestling/RomanReigns solid]] [[Wrestling/DeanAmbrose athletes]] than to have them wreck shop dressed in riot gear declaring they're about justice and calling themselves Wrestling/TheShield while doing [[JitterCam impromptu mission reports]] [[SomethingCompletelyDifferent instead of standardized interviews]] for their backstage promos?promos?
** The pirate example is an example of what happens when a gimmick is either too stuck to its fad or isn't given a chance to breathe beyond it. Vince [=McMahon=] didn't understand Paul Burchill's pirate gimmick so he had it axed within the year. Another such "bust" is that between being used ultimately as a vehicle to push Wrestling/{{Edge}}, being on a roster stacked with absolute superstars including two true franchise players at the same time, and existing in the period right ''before'' (as opposed to ''during'') an uptick in the vampire genre, [[Wrestling/DavidHeath Gangrel]] never had a chance.
24th Oct '17 11:31:06 PM SomeoneElse17
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** To add to this, try to keep up on what's popular with your target demographic at the moment. Use this as fodder for angles and gimmicks, and to determine which celebrities might draw attention to your product (but always make sure they will actually contribute to your core business; see Business Ethics, rule #3). For example, if pirates happen to be popular at the moment, try packaging a wrestler in a tongue-in-cheek pirate gimmick; if they can get the gimmick over, it will draw attention immediately, and if they really make it their own, it will remain over long after the fad has passed (see Wrestling/TheUndertaker). Another example of this being done very well in recent years: when superheroes and agent soldiers like ComicBook/TheAvengers and ComicBook/{{SHIELD}} start spiking in popularity again thanks to the Franchise/MarvelCinematicUniverse, what better way to debut [[Wrestling/SethRollins three]] [[Wrestling/RomanReigns solid]] [[Wrestling/DeanAmbrose athletes]] than to have them wreck shop dressed in riot gear declaring they're about justice and calling themselves Wrestling/TheShield while doing [[JokerCam impromptu mission reports]] [[SomethingCompletelyDifferent instead of standardized interviews]] for their backstage promos?

to:

** To add to this, try to keep up on what's popular with your target demographic at the moment. Use this as fodder for angles and gimmicks, and to determine which celebrities might draw attention to your product (but always make sure they will actually contribute to your core business; see Business Ethics, rule #3). For example, if pirates happen to be popular at the moment, try packaging a wrestler in a tongue-in-cheek pirate gimmick; if they can get the gimmick over, it will draw attention immediately, and if they really make it their own, it will remain over long after the fad has passed (see Wrestling/TheUndertaker). Another example of this being done very well in recent years: when superheroes and agent soldiers like ComicBook/TheAvengers and ComicBook/{{SHIELD}} start spiking in popularity again thanks to the Franchise/MarvelCinematicUniverse, what better way to debut [[Wrestling/SethRollins three]] [[Wrestling/RomanReigns solid]] [[Wrestling/DeanAmbrose athletes]] than to have them wreck shop dressed in riot gear declaring they're about justice and calling themselves Wrestling/TheShield while doing [[JokerCam [[JitterCam impromptu mission reports]] [[SomethingCompletelyDifferent instead of standardized interviews]] for their backstage promos?
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