History Series / MadMen

15th May '16 9:36:15 PM DavidDelony
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* LateArrivalSpoiler: It would be very hard to start watching the show now and completely avoid the knowledge that Don will eventually marry Megan.

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* LateArrivalSpoiler: It would be very hard to start watching the show now and completely avoid the knowledge that Don will eventually marry Megan. Also, Don's real identity.
11th Apr '16 11:53:54 PM DavidDelony
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* VitriolicBestBuds: Peggy and Joan have this dynamic, sniping at each other on occasion but holding a deep respect for each other.

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* VitriolicBestBuds: Peggy and Joan have this dynamic, sniping at each other on occasion but holding a deep respect for each other. At the very end, they're genuinely happy for each other's success in their careers.
2nd Apr '16 5:13:56 AM TrollBrutal
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'''''Mad Men''''' is an American [[PeriodPiece period drama]] involving an advertising firm on Madison Avenue, UsefulNotes/NewYorkCity, during the 1960s. The show explores the changing American landscape through the eyes of Sterling-Cooper Advertising and the world of advertising at the dawn of [[TheSixties the decade]] that would change America forever.

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'''''Mad Men''''' is an American [[PeriodPiece period drama]] involving an advertising firm on Madison Avenue, UsefulNotes/NewYorkCity, during the 1960s. The show series deconstructs "good old days" of America's past and explores the changing American landscape through the eyes of Sterling-Cooper Advertising and the world of advertising at the dawn of [[TheSixties the decade]] that would change America forever.
29th Feb '16 12:46:31 PM DavidDelony
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* NeverLiveItDown: InUniverse: Don's anti-tobacco ad. Two and a half seasons later, it's still costing the agency business.

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* NeverLiveItDown: InUniverse: InUniverse:
**
Don's anti-tobacco ad. Two and a half seasons later, it's still costing the agency business.business.
** In Season 7, his Hershey's proposal fiasco is making the rounds in the ad industry rumor mill.
21st Jan '16 7:56:28 PM karstovich2
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* BigApplesauce: The show makes frequent use of its setting and NYC's history. Pete Campbell's New York blue blood ancestry gets him an apartment. The destruction of the old Penn Station in 1963 to make way for Madison Square Garden (which opened five years later) is a plot point in an episode, and SCDP moves into offices in the then-new Time-Life Building. Lane Pryce has a New York Mets pennant in his office (the baseball team began play in 1962) along with other New York-related tchotchkes ([[ImmigrantPatriotism he has the love of being a New Yorker only an immigrant can have]]). When Peggy is apartment-hunting, the agent notes that the value will increase dramatically when the Second Avenue Subway is finished...something only New Yorkers would realize is a joke (the SAS currently has an estimated opening date of 2016. You heard us.)

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* BigApplesauce: The show makes frequent use of its setting and NYC's history. Pete Campbell's New York blue blood ancestry gets him an apartment. The destruction of the old Penn Station in 1963 to make way for Madison Square Garden (which opened five years later) is a plot point in an episode, and SCDP moves into offices in the then-new Time-Life Building. Lane Pryce has a New York Mets pennant in his office (the baseball team began play in 1962) along with other New York-related tchotchkes ([[ImmigrantPatriotism he has the love of being a New Yorker only an immigrant can have]]). When Peggy is apartment-hunting, the agent notes that the value will increase dramatically when the [[UsefulNotes/NewYorkSubway Second Avenue Subway Subway]] is finished...something only New Yorkers would realize is a joke (the SAS currently has an estimated opening date of 2016. You heard us.)
21st Jan '16 7:52:50 PM karstovich2
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** One particularly crucial one: In "A Night to Remember" (Season 2, Episode 8), Don and Duck have a disagreement about how to market Heineken. Duck -- along with the clients themselves -- just want to increase the brand's bar exposure. But Don has the idea to do some UpMarketing: play on the "[[MadeInCountryX imported from Holland]]" angle and set it off as "better" than other beer, to be presented to well-off, educated housewives as something to serve at parties (like wine), rather than hide in the garage like the cold ones her husband drinks. To prove his point, Don makes sure the store that Betty (who is definitely part of the target demographic) shops at is part of the test market, and invites Duck along to dinner at his place (along with the Sterlings and some other friends). Sure enough, when Betty is running through her "tour-of-the-world" selection of courses, she presents the Heineken "from Holland" as an alternative to the French wine also on offer. Everyone laughs heartily...except for Betty, who resents being used as a guinea pig. As a result, although the plan works perfectly from a business perspective (they even consider using Betty's menu verbatim), it's a catastrophe for Don personally: it leads to Don being ExiledToTheCouch for the first time.

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** One particularly crucial one: In "A Night to Remember" (Season 2, Episode 8), Don and Duck have a disagreement about how to market Heineken. Duck -- along with the clients themselves -- just want to increase the brand's bar exposure. But Don has the idea to do some UpMarketing: play on the "[[MadeInCountryX imported from Holland]]" angle and set it off as "better" than other beer, to be presented to well-off, educated housewives as something to serve at parties (like wine), rather than hide in the garage like the cold ones her husband drinks. To prove his point, Don makes sure the store that Betty (who as wife of an ad executive and graduate of Bryn Mawr College is definitely part of the target demographic) shops at is part of the test market, and invites Duck along to dinner at his place (along with the Sterlings and some other friends). Sure enough, when Betty is running through her "tour-of-the-world" selection of courses, she presents the Heineken "from Holland" as an alternative to the French wine also on offer. Everyone laughs heartily...except for Betty, who resents being used as a guinea pig. As a result, although the plan works perfectly from a business perspective (they even consider using Betty's menu verbatim), it's a catastrophe for Don personally: it leads to Don being ExiledToTheCouch for the first time.
18th Jan '16 12:29:07 PM MikeW
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Added DiffLines:

* WrongGenreSavvy: It's soon clear that after being assigned as Don's secretary, Maureen labors under the belief the two are going to engage in a series of bantering that will culminate in an epic romance and Don is just "playing the game" to be professional in the office. The truth, of course, is that Don has no idea of Maureen's feelings and is baffled when, after a bad deal, she gives him a kiss and says "we'll get through this together."
16th Jan '16 1:30:39 PM Anddrix
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* ViewersAreMorons: Very much, in-universe; perfectly straightforward advertising pitches are often rejected on the assumption that potential consumers would be either confused or bored. The series itself is a noteworthy aversion, as one of the most understated and subtle works of fiction currently being produced.

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* ViewersAreMorons: Very much, in-universe; perfectly straightforward advertising pitches are often rejected on the assumption that potential consumers would be either confused or bored. The series itself is a noteworthy aversion, as one of the most understated and subtle works of fiction currently being produced.
11th Jan '16 2:23:07 PM Temmere
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Added DiffLines:

** It's also often {{subverted}}. A number of instances of cheating (like Pete's one night stand with a model, or Don and Betty sleeping together at Bobby's camp) result in no consequences and are not discovered by their spouses.
2nd Jan '16 6:19:28 PM nombretomado
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The series is the brainchild of {{showrunner}} Matthew Weiner, at one point Number Two man on ''Series/TheSopranos''. Weiner originally pitched to {{Creator/HBO}}--with whom he had a working relationship, after all--but they turned it down. He then turned to Creator/{{AMC}}, which has run with the ball as far as ''Mad Men'' being to AMC as ''Series/TheShield'' (or ''SonsOfAnarchy'') is to FX Network.

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The series is the brainchild of {{showrunner}} Matthew Weiner, at one point Number Two man on ''Series/TheSopranos''. Weiner originally pitched to {{Creator/HBO}}--with whom he had a working relationship, after all--but they turned it down. He then turned to Creator/{{AMC}}, which has run with the ball as far as ''Mad Men'' being to AMC as ''Series/TheShield'' (or ''SonsOfAnarchy'') ''Series/SonsOfAnarchy'') is to FX Network.
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