History Main / ViralMarketing

23rd May '16 7:11:27 AM UmbrellasWereAwesome
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* ilovebees for ''VideoGame/{{Halo 2}}'' was so covert, Bungie was forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for Halo 3's viral marketing campaign, thus dampening the effect. It should be noted that, besides "The Beast", this thing was pretty huge and sparked a new wave of ARG tie ins to various merchandise.

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* ilovebees ''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Bungie Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for Halo 3's ''VideoGame/{{Halo 3}}[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, besides alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie ins tie-ins to various merchandise.



* Consider the now-defunct www.whoissuicide.com. Well, to answer the question posed by the address, as the website was flashed for about half a second during every ''{{TNA}} Impact!'' broadcast, fans soon found out that he was the main story mode character in the franchise's 2008 video game that, since he was an original character, could ''really'' be mistreated by the plot. Since then, the character has shown up in-ring portrayed by at least five different wrestlers under the mask. Incidentally, the site originally linked to a then-blank [=MySpace=] page that was likely going to be another part of the marketing scheme...until a few posters from 420chan's wrestling board managed to get access to the page and defaced it. The link was removed less than 48 hours later.

to:

* Consider the now-defunct www.whoissuicide.com. Well, to answer the question posed by the address, as the website was flashed for about half a second during every ''{{TNA}} ''Wrestling/{{TNA}} Impact!'' broadcast, fans soon found out that he was the main story mode character in the franchise's 2008 video game that, since he was an original character, could ''really'' be mistreated by the plot. Since then, the character has shown up in-ring portrayed by at least five different wrestlers under the mask. Incidentally, the site originally linked to a then-blank [=MySpace=] page that was likely going to be another part of the marketing scheme...until a few posters from 420chan's wrestling board managed to get access to the page and defaced it. The link was removed less than 48 hours later.
23rd May '16 6:56:42 AM UmbrellasWereAwesome
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** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; it just so happened that one of the creators of ''PB'' and ''BSB'' liked the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.

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** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; it just so happened that one of the ''Bear Stearns Bravo''[='s=] creators of ''PB'' and ''BSB'' liked the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.
23rd May '16 6:54:25 AM UmbrellasWereAwesome
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** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; one of the creators of ''PB'' and ''BSB'' just happened to like the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.

to:

** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; it just so happened that one of the creators of ''PB'' and ''BSB'' just happened to like liked the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.
23rd May '16 6:50:39 AM UmbrellasWereAwesome
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** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; the creators of ''PB'' and ''BSB'' just happened to like the surrealism of its glitched tweets so much that they secretly bought the account from its original owner. To keep up the charade, they kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.

to:

** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; one of the creators of ''PB'' and ''BSB'' just happened to like the surrealism of its glitched tweets so much that they he secretly bought the account from its original owner. To keep up the charade, they he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.
23rd May '16 6:49:46 AM UmbrellasWereAwesome
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* The Youtube account ''ARG/PronunciationBook'' and the infamous Twitter account [[https://twitter.com/Horse_ebooks Horse_ebooks]] were eventually revealed to have been part of a multi-year project culminating in the AMV adventure game ''[[http://www.bearstearnsbravo.com/ Bear Stearns Bravo]]''.
** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; the creators of ''PB'' and ''BSB'' just happened to like the surrealism of its glitched tweets so much that they secretly bought the account from its original owner. To keep up the charade, they kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.
11th May '16 10:42:35 AM erforce
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* FOX Television used a very interesting form of viral promotion during the promotion of the first season of ''Series/TheSarahConnorChronicles''. Online ads and episodes of several different FOX shows had a barely-visible pair of glowing red eyes that could briefly be seen before disappearing. These glowing eyes appeared directly after the commercial break for several series, and the appearances were eventually posted online by fans, fueling speculation and driving viewer interest.

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* FOX Television used a very interesting form of viral promotion during the promotion of the first season of ''Series/TheSarahConnorChronicles''.''Series/TerminatorTheSarahConnorChronicles''. Online ads and episodes of several different FOX shows had a barely-visible pair of glowing red eyes that could briefly be seen before disappearing. These glowing eyes appeared directly after the commercial break for several series, and the appearances were eventually posted online by fans, fueling speculation and driving viewer interest.
10th Apr '16 10:20:54 PM aye_amber
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* Adverts for with the slogan: "Your own personal Jesus" were placed in British newspapers, with no indication that it was a song (until a number was also printed which when dialed would let you listen to the song) to advertize the DepecheMode single "Personal Jesus".

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* Adverts for with the slogan: "Your own personal Jesus" were placed in British newspapers, with no indication that it was a song (until a number was also printed which when dialed would let you listen to the song) to advertize the DepecheMode Music/DepecheMode single "Personal Jesus".Jesus."
9th Apr '16 10:45:02 PM MrInitialMan
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[[folder: Other]]
* One of the earliest is Advertising/BurmaShave, which used small signs that spelled out short poems to advertize their products. The company went out of business in 1963. The signs, however, were remembered long, long after that.
[[/folder]]
23rd Mar '16 6:01:03 AM AsForMyHandle
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->''"When done right, the Internet can break down that barrier between the creators and the audience, effectively removing the thick wall of suits in between. And make no mistake, those suits are [[ExecutiveMeddling the number one killers of creativity]] on this planet."''

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->''"When done right, the Internet can break down that barrier between the creators and the audience, effectively removing the thick wall of suits in between. And make no mistake, those suits are [[ExecutiveMeddling the number one killers of creativity]] creativity on this planet."''
25th Feb '16 11:00:12 PM jormis29
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* FOX Television used a very interesting form of viral promotion during the promotion of the first season of ''TheSarahConnorChronicles''. Online ads and episodes of several different FOX shows had a barely-visible pair of glowing red eyes that could briefly be seen before disappearing. These glowing eyes appeared directly after the commercial break for several series, and the appearances were eventually posted online by fans, fueling speculation and driving viewer interest.

to:

* FOX Television used a very interesting form of viral promotion during the promotion of the first season of ''TheSarahConnorChronicles''.''Series/TheSarahConnorChronicles''. Online ads and episodes of several different FOX shows had a barely-visible pair of glowing red eyes that could briefly be seen before disappearing. These glowing eyes appeared directly after the commercial break for several series, and the appearances were eventually posted online by fans, fueling speculation and driving viewer interest.
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http://tvtropes.org/pmwiki/article_history.php?article=Main.ViralMarketing