History Main / ViralMarketing

2nd Jan '17 2:58:29 PM Kartoonkid95
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* To promote ''[[WesternAnimation/RockyAndBullwinkle The Bullwinkle Show]]'', Creator/JayWard and company launched "Operation Loudmouth", a series of outlandish stunts meant to get the word out; among them included the mailing of humorous flyers, a mock protest in front of network Creator/{{NBC}}'s headquarters, and the unveiling of a Bullwinkle statue on Sunset Boulevard (which stood there until 2013). Their most elaborate stunt was the "Statehood for Moosylvania" campaign, which ended prematurely when they tried to get UsefulNotes/JohnFKennedy to sign the petition, only to discover that they had arrived at the height of the Cuban Missile Crisis.

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* To promote ''[[WesternAnimation/RockyAndBullwinkle The Bullwinkle Show]]'', Creator/JayWard and company launched "Operation Loudmouth", a series of outlandish stunts meant to get the word out; among them these stunts included the mailing of humorous flyers, staging a mock protest in front of network Creator/{{NBC}}'s headquarters, and holding a block party featuring the unveiling of a Bullwinkle statue (which stood on Sunset Boulevard (which stood there until 2013). Their The most elaborate stunt was the "Statehood for Moosylvania" campaign, which ended prematurely when they tried to get President UsefulNotes/JohnFKennedy to sign the petition, only to discover that they had arrived at the height of the Cuban Missile Crisis.
2nd Jan '17 2:54:56 PM Kartoonkid95
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Added DiffLines:

* To promote ''[[WesternAnimation/RockyAndBullwinkle The Bullwinkle Show]]'', Creator/JayWard and company launched "Operation Loudmouth", a series of outlandish stunts meant to get the word out; among them included the mailing of humorous flyers, a mock protest in front of network Creator/{{NBC}}'s headquarters, and the unveiling of a Bullwinkle statue on Sunset Boulevard (which stood there until 2013). Their most elaborate stunt was the "Statehood for Moosylvania" campaign, which ended prematurely when they tried to get UsefulNotes/JohnFKennedy to sign the petition, only to discover that they had arrived at the height of the Cuban Missile Crisis.
27th Oct '16 4:51:27 PM siberia82
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* ''Film/XmenApocalypse'' has websites for [[http://tandeminitiative.com/ Tendem Initiative]] and [[http://m-underground.com/ M Underground]]

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* ''Film/XmenApocalypse'' The Blu-Ray/DVD release for ''Film/XMenDaysOfFuturePast'' has websites for [[http://tandeminitiative.com/ Tendem Initiative]] and [[http://m-underground.com/ M Underground]]Underground.]]
16th Oct '16 5:28:14 PM Mullon
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* [=GameScience=] dice can be found being advertised on sites like the /tg/ board of [[ImageBoards 4chan]], by people who ''know'' it's viral marketing and are playing this for laughs.

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* [=GameScience=] dice can be found being advertised on sites like the /tg/ board of [[ImageBoards 4chan]], Website/FourChan, by people who ''know'' it's viral marketing and are playing this for laughs.
16th Oct '16 1:06:21 PM Diask
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The political equivalent is "[[AstroTurf astroturfing]]" which is a fake grass-roots movement.

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The political equivalent is "[[AstroTurf astroturfing]]" "{{astroturf}}ing" which is a fake grass-roots movement.



[[folder: Anime and Manga]]

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[[folder: Anime [[folder:Anime and Manga]]



* Although not directly related, ''Anime/TengenToppaGurrenLagann'' has a character ''actually named 'Viral''', leading to much MemeticMutation.
** [[http://cdimg3.crunchyroll.com/i/spire1/01172008/0/5/c/9/05c91a99e9e1a0_full.jpg So easy a Beastman can do it.]]



[[folder: Comic Books]]

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[[folder: Comic [[folder:Comic Books]]



* Prior to the wide adoption of the web (1977), the original ''StarWars'' used viral marketing in the SF specialty magazines, which caused enough of a buzz to get picked up by the mainstream media, which actually covered the opening of the movie as a news event.
* The rival conspiracy websites run by Leo and Simmons from ''[[TransformersFilmSeries Transformers: Revenge of the Fallen]]'', [[http://www.therealeffingdeal.com/ The Real Effing Deal]] and [[http://www.gianteffingrobots.com/ Giant Effing Robots]], exist on the real internet, complete with phony Website/YouTube videos of barely-visible Transformers.
* ''Film/{{District 9}}'', while being advertised through standard movie trailers (as more of a documentary at that), established websites and social networking pages for both [[MegaCorp MNU]] and an unnamed resistance group. Staying completely in character, the [[http://www.d-9.com website]] is a detailed satellite overview of what is presumably Jo-Burg complete with highlighted "non-human zones," "Restricted Areas," and reports of possible non-human illegal activity across the city.

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* Prior to the wide adoption of the web (1977), the original ''StarWars'' ''[[Film/ANewHope Star Wars]]'' used viral marketing in the SF specialty magazines, which caused enough of a buzz to get picked up by the mainstream media, which actually covered the opening of the movie as a news event.
* The rival conspiracy websites run by Leo and Simmons from ''[[TransformersFilmSeries ''[[Film/TransformersFilmSeries Transformers: Revenge of the Fallen]]'', [[http://www.therealeffingdeal.com/ The Real Effing Deal]] and [[http://www.gianteffingrobots.com/ Giant Effing Robots]], exist on the real internet, complete with phony Website/YouTube videos of barely-visible Transformers.
* ''Film/{{District 9}}'', ''Film/District9'', while being advertised through standard movie trailers (as more of a documentary at that), established websites and social networking pages for both [[MegaCorp MNU]] {{M|egaCorp}}NU and an unnamed resistance group. Staying completely in character, the [[http://www.d-9.com website]] is a detailed satellite overview of what is presumably Jo-Burg complete with highlighted "non-human zones," "Restricted Areas," and reports of possible non-human illegal activity across the city.



* The first-to-third new series of ''Series/DoctorWho'' were accompanied by a slew of fake websites concerned with aspects of the show. Notably, [[http://www.whoisdoctorwho.co.uk the ''Who is Doctor Who'' website]], featured extensively in Series One and Two, and updated with each episode. Series Three had a [[http://www.haroldsaxon.co.uk/ "Vote Saxon" website]], obliquely referenced in the show when one character, being imprisoned by Saxon's agents, ''almost'' [[BreakingTheFourthWall breaks the fourth wall]] by yelling at observers, "It's your fault! All of you! You voted Saxon! You did this!"
* ''Sherlock'' has four tie-in websites: John Watson's blog, The Science of Deduction (Sherlokc's website), Molly Hooper's diary, and Connie Prince's website.

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* The first-to-third new series of ''Series/DoctorWho'' were accompanied by a slew of fake websites concerned with aspects of the show. Notably, [[http://www.the ''[[http://www.whoisdoctorwho.co.uk the ''Who Who is Doctor Who'' website]], Who]]'' website, featured extensively in Series One and Two, and updated with each episode. Series Three had a [[http://www.haroldsaxon.co.uk/ "Vote Saxon" website]], obliquely referenced in the show when one character, being imprisoned by Saxon's agents, ''almost'' [[BreakingTheFourthWall breaks the fourth wall]] by yelling at observers, "It's your fault! All of you! You voted Saxon! You did this!"
* ''Sherlock'' ''Series/{{Sherlock}}'' has four tie-in websites: John Watson's blog, The Science of Deduction (Sherlokc's (Sherlock's website), Molly Hooper's diary, and Connie Prince's website.



*** Now the first website is just an ad for the [[{{Defictionalization}} defictionized]] Tru Blood blood orange drink.

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*** Now the first website is just an ad for the [[{{Defictionalization}} defictionized]] {{defictionaliz|ation}}ed Tru Blood blood orange drink.



* The ''Series/{{Battlestar Galactica|2003}}'' {{Spinoff}} series ''Series/{{Caprica}}'' did this with ''The Caprican'', a fictional online news and lifestyle magazine written in an in-universe style. It has numerous articles and offers an expanded look into life on 12 Colonies. Readers can participate in the website through the comments section and are heavily encouraged to roleplay someone living in the 12 Colonies. It is actually quite fun reading stuff written by some of the more creative commentators who have built themselves an entire persona.

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* The ''Series/{{Battlestar Galactica|2003}}'' {{Spinoff}} series ''Series/{{Caprica}}'' did this with ''The Caprican'', a fictional online news and lifestyle magazine written in an in-universe style. It has numerous articles and offers an expanded look into life on 12 Colonies. Readers can participate in the website through the comments section and are heavily encouraged to roleplay someone living in the 12 Colonies. It is actually quite fun reading stuff written by some of the more creative commentators who have built themselves an entire persona.



* ''VideoGame/CommandAndConquer'': KANE [[http://kanelives.org/index.php LIVES]].

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* ''VideoGame/CommandAndConquer'': KANE [[http://kanelives.org/index.php KANE LIVES]].



* Before the launch of ''VideoGame/{{Portal}}'', Valve created a web site for the in-game company Aperture Laboratories, encouraging people to try to guess the username and password and find out more about the game. [[http://www.aperturescience.com/ The site is still up.]]

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* Before the launch of ''VideoGame/{{Portal}}'', ''VideoGame/Portal1'', Valve created a web site for the in-game company Aperture Laboratories, encouraging people to try to guess the username and password and find out more about the game. [[http://www.aperturescience.com/ The site is still up.]]



* [[VideoGame/BobsGame "What is 'bob's game'?"]]

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* [[VideoGame/BobsGame "What is 'bob's game'?"]]'VideoGame/BobsGame'?"



** Also, ANYONE who wants to talk about ''KatawaShoujo'' on /jp/ is a [=KSdev=].

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** Also, ANYONE who wants to talk about ''KatawaShoujo'' ''VisualNovel/KatawaShoujo'' on /jp/ is a [=KSdev=].



** UnwittingPawn. Due to /v/ falling so hard for the ''Borderlands'' viral it now regularly garners the attention of viral marketers abroad because Gearbox's endeavors were [[EvilOnlyHasToWinOnce so notably successful]], this success invited in good old fashioned shameless advertising which in turn forced /v/ into a state of [[ProperlyParanoid reactionary perpetual paranoia]].

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** UnwittingPawn. Due to /v/ falling so hard for the ''Borderlands'' viral it now regularly garners the attention of viral marketers abroad because Gearbox's endeavors were [[EvilOnlyHasToWinOnce so notably successful]], successful, this success invited in good old fashioned shameless advertising which in turn forced /v/ into a state of [[ProperlyParanoid reactionary perpetual paranoia]].



* VideoGame/BlackMesa: Prior to the steam release, there was an [[http://www.bmrf.us/ official website]] for the Black Mesa Research Facility. In the days leading up to the official release, this intermittantly switched between a test pattern, a fake EmergencyBroadcast from the [[GovernmentAgencyOfFiction New Mexico Department of Emergency Services]], a picture of the G-man, before finally settling on an advertisement/psa for the BMRF.

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* VideoGame/BlackMesa: Prior to the steam release, release of ''VideoGame/BlackMesa'', there was an [[http://www.bmrf.us/ official website]] for the Black Mesa Research Facility. In the days leading up to the official release, this intermittantly switched between a test pattern, a fake EmergencyBroadcast from the [[GovernmentAgencyOfFiction New Mexico Department of Emergency Services]], a picture of the G-man, before finally settling on an advertisement/psa for the BMRF.



[[folder: Web Original]]

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[[folder: Web [[folder:Web Comics]]
* In ''Webcomic/{{xkcd}}'' strip [[http://xkcd.com/125/ Marketing Interview]], an interviewer questions Blackhat's validity in marketing business, seeing as he never led any major campaign. Then he realizes he heard about him through word of mouth, hiring him on the spot.
[[/folder]]

[[folder:Web
Original]]



[[folder: Western Animation]]

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[[folder: Western [[folder:Western Animation]]



[[folder: Other]]

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[[folder: Other]][[folder:Other]]
11th Oct '16 2:15:39 AM Saveelich
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** ''Film/TheDarkKnightRises'' exployed techniques, including a similar reveal of Creator/TomHardy as Bane, as well as "doucments" relating to Dr. Leonid Pavel, and wanted posters of Batman.

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** ''Film/TheDarkKnightRises'' exployed techniques, including a similar reveal of Creator/TomHardy as Bane, as well as "doucments" "documents" relating to Dr. Leonid Pavel, and wanted posters of Batman.



** ''Film/ManOfSteel'' released [[https://www.youtube.com/watch?v=5QkfmqsDTgY Zod's message to the world]].

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** ''Film/ManOfSteel'' released ''Film/ManOfSteel'': [[https://www.youtube.com/watch?v=5QkfmqsDTgY Zod's message to the world]].world]] was released prior to the movie.
11th Oct '16 2:14:29 AM Saveelich
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* ''Film/TheDarkKnight'' got a huge viral marketing push, starting with the "I Believe In Harvey Dent" teaser site in 2007 (which showed a pre-production photograph of Creator/HeathLedger in makeup as the Joker, revealed one pixel at a time). Afterwards, tons of sites (over 30, by last count) based on Gotham landmarks, a newspaper (called The Gotham Times), Harvey Dent's campaign and the Gotham vigilantes appeared. The 2007 San Diego Comi-Con had fans dressing up as Joker and going on scavenger hunts to get prizes and reveal more information about the film. This led to pictures and video clips (including the first glimpse of Two-Face) being revealed, and finally, a massive scavenger hunt that ended in a site being revealed where people in several cities across North America could sign up to attend a pre-release screening.
** Not to mention:
** Cell phones hidden in cakes hidden in lockers at bowling alleys.
** Said phones containing messages by Heath Ledger & Aaron Eckhart themselves.
** "I Believe In Harvey Dent" campaign trucks handing out flyers, t-shirts et al.
** Certain cities offered free pizzas courtesy of Domino's.
** Some cities offered a viewing of a "Jokerized" trailer; some lucky people even got to take the reel home.
* Its sequel, ''Film/TheDarkKnightRises'' exployed techniques, including a similar reveal of Creator/TomHardy as Bane, as well as "doucments" relating to Dr. Leonid Pavel, and wanted posters of Batman.

to:

* ''Film/TheDarkKnightTrilogy'':
**
''Film/TheDarkKnight'' got a huge viral marketing push, starting with the "I Believe In Harvey Dent" teaser site in 2007 (which showed a pre-production photograph of Creator/HeathLedger in makeup as the Joker, revealed one pixel at a time). Afterwards, tons of sites (over 30, by last count) based on Gotham landmarks, a newspaper (called The Gotham Times), Harvey Dent's campaign and the Gotham vigilantes appeared. The 2007 San Diego Comi-Con had fans dressing up as Joker and going on scavenger hunts to get prizes and reveal more information about the film. This led to pictures and video clips (including the first glimpse of Two-Face) being revealed, and finally, a massive scavenger hunt that ended in a site being revealed where people in several cities across North America could sign up to attend a pre-release screening.
**
screening. Not to mention:
** *** Cell phones hidden in cakes hidden in lockers at bowling alleys.
** *** Said phones containing messages by Heath Ledger & Aaron Eckhart themselves.
** *** "I Believe In Harvey Dent" campaign trucks handing out flyers, t-shirts et al.
** *** Certain cities offered free pizzas courtesy of Domino's.
** *** Some cities offered a viewing of a "Jokerized" trailer; some lucky people even got to take the reel home.
* Its sequel, ** ''Film/TheDarkKnightRises'' exployed techniques, including a similar reveal of Creator/TomHardy as Bane, as well as "doucments" relating to Dr. Leonid Pavel, and wanted posters of Batman.
* ''Film/DCExtendedUniverse'':
** ''Film/ManOfSteel'' released [[https://www.youtube.com/watch?v=5QkfmqsDTgY Zod's message to the world]].
** A site for A.R.G.U.S. (the government organisation [[Film/SuicideSquad2016 Amanda Waller]] is part of) has been launched in October 2016, seemingly to be updated with future content as the shared universe expands.
8th Sep '16 10:48:58 AM twilicorn
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[[folder:Other]]
* [[http://www.subservientchicken.com/ The Subservient Chicken]] is a viral advertising site by Burger King that proved surprisingly effective.
* On the other hand, Domino's Pizza's [[http://www.youtube.com/user/MacKenzieheartsu "spoiled teenage girl freaks out that her new car is RED instead of blue"]] series of obviously scripted videos mostly attracted waves of Internet-rage in just plain creepy video comments, and barely any apparently bother with the final video, where Domino's finally gets their ProductPlacement.
* Hotmail may have been one of the first to use the Internet this way when they attached ads urging people to use their email service to every outgoing email. This model was appropriated by almost every other free, web-based email client, until Gmail came along and made the lack of such ads a selling point.
* The [=SportKa=] ads that depicted a cat being decapitated by a sunroof may or may not have been an intentional viral marketing campaign. In response to angry protests, Ford claimed that the clip was "accidentally" leaked by an ad company and hadn't been approved. On the other hand, the ads released at the same time that depicted a pigeon getting squashed by the hood were [[WhatMeasureIsANonCute far better received]].
* ''Advertising/WillItBlend'': A series of web shorts designed to promote Blendtec Blenders.
* [=GameScience=] dice can be found being advertised on sites like the /tg/ board of [[ImageBoards 4chan]], by people who ''know'' it's viral marketing and are playing this for laughs.
* ''Advertising/CompareTheMeerkat'', a series of adverts designed to sell car insurance became insanely popular in the UK.
* The [[http://www.youtube.com/watch?v=D28iUMvHU6c Counter Counterfeit Commission]] for the BMW Mini Cooper.
* Another backfire in the world of viral marketing: IBM's "[[http://usatoday30.usatoday.com/tech/news/2001-04-25-ibm-linux-graffiti.htm Peace, Love, and Linux]]" ad campaign from 2001, in which artists would stencil images of a heart, a piece sign, and {{Linux}}'s penguin mascot Tux across the streets of San Francisco and Chicago to promote the operating system on IBM computers. The biodegradable paint was supposed to only last a couple of days from footsteps and weather, but they were far more permanent than once thought, charging IBM with vandalism and forcing the company to pay thousands of dollars to remove the hundreds of stencils across the cities.
[[/folder]]


Added DiffLines:

* [[http://www.subservientchicken.com/ The Subservient Chicken]] is a viral advertising site by Burger King that proved surprisingly effective.
* On the other hand, Domino's Pizza's [[http://www.youtube.com/user/MacKenzieheartsu "spoiled teenage girl freaks out that her new car is RED instead of blue"]] series of obviously scripted videos mostly attracted waves of Internet-rage in just plain creepy video comments, and barely any apparently bother with the final video, where Domino's finally gets their ProductPlacement.
* Hotmail may have been one of the first to use the Internet this way when they attached ads urging people to use their email service to every outgoing email. This model was appropriated by almost every other free, web-based email client, until Gmail came along and made the lack of such ads a selling point.
* The [=SportKa=] ads that depicted a cat being decapitated by a sunroof may or may not have been an intentional viral marketing campaign. In response to angry protests, Ford claimed that the clip was "accidentally" leaked by an ad company and hadn't been approved. On the other hand, the ads released at the same time that depicted a pigeon getting squashed by the hood were [[WhatMeasureIsANonCute far better received]].
* ''Advertising/WillItBlend'': A series of web shorts designed to promote Blendtec Blenders.
* [=GameScience=] dice can be found being advertised on sites like the /tg/ board of [[ImageBoards 4chan]], by people who ''know'' it's viral marketing and are playing this for laughs.
* ''Advertising/CompareTheMeerkat'', a series of adverts designed to sell car insurance became insanely popular in the UK.
* The [[http://www.youtube.com/watch?v=D28iUMvHU6c Counter Counterfeit Commission]] for the BMW Mini Cooper.
* Another backfire in the world of viral marketing: IBM's "[[http://usatoday30.usatoday.com/tech/news/2001-04-25-ibm-linux-graffiti.htm Peace, Love, and Linux]]" ad campaign from 2001, in which artists would stencil images of a heart, a piece sign, and {{Linux}}'s penguin mascot Tux across the streets of San Francisco and Chicago to promote the operating system on IBM computers. The biodegradable paint was supposed to only last a couple of days from footsteps and weather, but they were far more permanent than once thought, charging IBM with vandalism and forcing the company to pay thousands of dollars to remove the hundreds of stencils across the cities.
18th Aug '16 5:40:23 PM twilicorn
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** As part of the promotional lead-up to [[Series/TheMuppets the 2015 Muppet series]] on Creator/{{ABC}}, reports came to social media and other websites that Miss Piggy broke up with Kermit. [[http://comicbook.com/2015/08/04/kermit-the-frog-and-miss-piggy-officially-break-up/?utm_source=Comicbook.com&utm_campaign=cdfb258090-2015_08_04%3A17%3A54%3A07Comicbook.com+Daily+Newsletter&utm_medium=email&utm_term=0_7a2d10cb6e-cdfb258090-268720229 Seriously.]][[note]]This serves as a SpiritualSuccessor to an early [[http://muppet.wikia.com/wiki/The_Pig_of_the_Nineties viral marketing campaign]] that Creator/JimHenson himself was toying with in 1989-90 to repackage Miss Piggy as a quintessential gossip figure. The first stage of the campaign - a ''People'' magazine newsbit that also dealt with Piggy breaking up with Kermit - was published on May 14, 1990... [[AuthorExistenceFailure then Henson died two days after the issue was published]], thus halting the project.[[/note]] And it worked - its premiere got the highest ratings for a new ABC comedy show in the 8pm Tuesday timeslot in all of 2015.

to:

** As part of the promotional lead-up to [[Series/TheMuppets the 2015 Muppet series]] on Creator/{{ABC}}, reports came to social media and other websites that Miss Piggy broke up with Kermit. [[http://comicbook.com/2015/08/04/kermit-the-frog-and-miss-piggy-officially-break-up/?utm_source=Comicbook.com&utm_campaign=cdfb258090-2015_08_04%3A17%3A54%3A07Comicbook.com+Daily+Newsletter&utm_medium=email&utm_term=0_7a2d10cb6e-cdfb258090-268720229 Seriously.]][[note]]This serves as a SpiritualSuccessor to an early [[http://muppet.wikia.com/wiki/The_Pig_of_the_Nineties viral marketing campaign]] that Creator/JimHenson himself was toying with in 1989-90 to repackage Miss Piggy as a quintessential gossip figure. The first stage of the campaign - a ''People'' magazine newsbit that also dealt with Piggy breaking up with Kermit - was published on May 14, 1990... [[AuthorExistenceFailure then Henson died two days after the issue was published]], thus halting the project.[[/note]] And it worked - its premiere got the highest ratings for a new ABC comedy show in the 8pm Tuesday timeslot in all of 2015. Sadly, the hype wore off fairly quickly and the show quietly ended after a {{retool}} failed to grab new viewers.



* Italian network "Italia Uno" has aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "[[Series/{{Glee}} GLEE-talia Uno!]]" Evidently Mediaset wants to surprise anyone who doesn't have internet and/or anyone who's never heard of Glee. It's almost sickening.

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* When ''Series/Glee}}'' first came to the Italian network "Italia Uno" has Uno", they aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "[[Series/{{Glee}} GLEE-talia Uno!]]" "GLEE-talia Uno!". Evidently Mediaset wants wanted to surprise anyone who doesn't have internet and/or anyone who's never heard of Glee.''Glee''. It's almost sickening.
14th Aug '16 2:54:45 PM UmbrellasWereAwesome
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* ''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for ''VideoGame/{{Halo 3}}''[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie-ins to various merchandise.

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* ''Franchise/{{Halo}}'':
**
''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for ''VideoGame/{{Halo 3}}''[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie-ins to various merchandise.merchandise.
** ''ARG/HuntTheTruth'', made to advertise ''VideoGame/Halo5Guardians'', is done as a series of in-universe recordings. One episode even played messages sent by real life fans, but done in an in-universe style.
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http://tvtropes.org/pmwiki/article_history.php?article=Main.ViralMarketing