History Main / ViralMarketing

18th Aug '16 5:40:23 PM twilicorn
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** As part of the promotional lead-up to [[Series/TheMuppets the 2015 Muppet series]] on Creator/{{ABC}}, reports came to social media and other websites that Miss Piggy broke up with Kermit. [[http://comicbook.com/2015/08/04/kermit-the-frog-and-miss-piggy-officially-break-up/?utm_source=Comicbook.com&utm_campaign=cdfb258090-2015_08_04%3A17%3A54%3A07Comicbook.com+Daily+Newsletter&utm_medium=email&utm_term=0_7a2d10cb6e-cdfb258090-268720229 Seriously.]][[note]]This serves as a SpiritualSuccessor to an early [[http://muppet.wikia.com/wiki/The_Pig_of_the_Nineties viral marketing campaign]] that Creator/JimHenson himself was toying with in 1989-90 to repackage Miss Piggy as a quintessential gossip figure. The first stage of the campaign - a ''People'' magazine newsbit that also dealt with Piggy breaking up with Kermit - was published on May 14, 1990... [[AuthorExistenceFailure then Henson died two days after the issue was published]], thus halting the project.[[/note]] And it worked - its premiere got the highest ratings for a new ABC comedy show in the 8pm Tuesday timeslot in all of 2015.

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** As part of the promotional lead-up to [[Series/TheMuppets the 2015 Muppet series]] on Creator/{{ABC}}, reports came to social media and other websites that Miss Piggy broke up with Kermit. [[http://comicbook.com/2015/08/04/kermit-the-frog-and-miss-piggy-officially-break-up/?utm_source=Comicbook.com&utm_campaign=cdfb258090-2015_08_04%3A17%3A54%3A07Comicbook.com+Daily+Newsletter&utm_medium=email&utm_term=0_7a2d10cb6e-cdfb258090-268720229 Seriously.]][[note]]This serves as a SpiritualSuccessor to an early [[http://muppet.wikia.com/wiki/The_Pig_of_the_Nineties viral marketing campaign]] that Creator/JimHenson himself was toying with in 1989-90 to repackage Miss Piggy as a quintessential gossip figure. The first stage of the campaign - a ''People'' magazine newsbit that also dealt with Piggy breaking up with Kermit - was published on May 14, 1990... [[AuthorExistenceFailure then Henson died two days after the issue was published]], thus halting the project.[[/note]] And it worked - its premiere got the highest ratings for a new ABC comedy show in the 8pm Tuesday timeslot in all of 2015. Sadly, the hype wore off fairly quickly and the show quietly ended after a {{retool}} failed to grab new viewers.



* Italian network "Italia Uno" has aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "[[Series/{{Glee}} GLEE-talia Uno!]]" Evidently Mediaset wants to surprise anyone who doesn't have internet and/or anyone who's never heard of Glee. It's almost sickening.

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* When ''Series/Glee}}'' first came to the Italian network "Italia Uno" has Uno", they aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "[[Series/{{Glee}} GLEE-talia Uno!]]" "GLEE-talia Uno!". Evidently Mediaset wants wanted to surprise anyone who doesn't have internet and/or anyone who's never heard of Glee.''Glee''. It's almost sickening.
14th Aug '16 2:54:45 PM UmbrellasWereAwesome
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* ''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for ''VideoGame/{{Halo 3}}''[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie-ins to various merchandise.

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* ''Franchise/{{Halo}}'':
**
''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for ''VideoGame/{{Halo 3}}''[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie-ins to various merchandise.merchandise.
** ''ARG/HuntTheTruth'', made to advertise ''VideoGame/Halo5Guardians'', is done as a series of in-universe recordings. One episode even played messages sent by real life fans, but done in an in-universe style.
11th Jul '16 10:40:41 PM UmbrellasWereAwesome
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* Advertising/WillItBlend A series of web shorts designed to promote Blendtec Blenders.

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* Advertising/WillItBlend ''Advertising/WillItBlend'': A series of web shorts designed to promote Blendtec Blenders.



* ''Advertising/CompareTheMeerkat'' a series of adverts designed to sell car insurance became insanely popular in the UK.

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* ''Advertising/CompareTheMeerkat'' ''Advertising/CompareTheMeerkat'', a series of adverts designed to sell car insurance became insanely popular in the UK.
11th Jul '16 10:39:39 PM UmbrellasWereAwesome
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* ''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for ''VideoGame/{{Halo 3}}[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie-ins to various merchandise.

to:

* ''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for ''VideoGame/{{Halo 3}}[='s=] 3}}''[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie-ins to various merchandise.
11th Jul '16 10:38:47 PM UmbrellasWereAwesome
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* ''Manga/ElfenLied'' was actually spread almost completely by word of mouth. Not intentionally, what happened is pretty much the same.

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* ''Manga/ElfenLied'' was actually spread almost completely by word of mouth. Not intentionally, but what happened is was pretty much the same.



* ''Advertising/CompareTheMeerkat'' a series of adverts designed to sell car insurance has become insanely popular in the UK recently.

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* ''Advertising/CompareTheMeerkat'' a series of adverts designed to sell car insurance has become became insanely popular in the UK recently.UK.



** All I Want for Christmas is a PSP provides an excellent InstructiveExample of how '''not''' to engage in Viral Marketing: pretending to be a normal person, insulting to the audience in a bad way and, if you'll forgive the marketing speak, more interested in selling product than building the brand.

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** All ''All I Want for Christmas is a PSP PSP'' provides an excellent InstructiveExample example of how '''not''' to engage in Viral Marketing: pretending to be a normal person, insulting to the audience in a bad way and, if you'll forgive the marketing speak, being more interested in selling the product than building the brand.



* A Website/YouTube video of an attractive woman in a t-shirt and her underwear playing ''Wii Fit's'' hula-hoop game with the camera aimed squarely at [[{{Fanservice}} her backside]] was accused of viral marketing by Nintendo. They, of course, [[PlausibleDeniability denied the claim]].

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* A Website/YouTube video of an attractive woman in a t-shirt and her underwear playing ''Wii Fit's'' hula-hoop game with the camera aimed squarely at [[{{Fanservice}} her backside]] was accused of being viral marketing by Nintendo. They, of course, [[PlausibleDeniability denied the claim]].
5th Jun '16 3:45:17 PM nombretomado
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* ''PushingDaisies'' has an in-character example of how not to do this, with a character who runs in and shouts about the candy store that opened up across the street, and then denies that he works there, saying "I'm just some guy. Some guy who loves candy!"

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* ''PushingDaisies'' ''Series/PushingDaisies'' has an in-character example of how not to do this, with a character who runs in and shouts about the candy store that opened up across the street, and then denies that he works there, saying "I'm just some guy. Some guy who loves candy!"
23rd May '16 7:11:27 AM UmbrellasWereAwesome
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* ilovebees for ''VideoGame/{{Halo 2}}'' was so covert, Bungie was forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for Halo 3's viral marketing campaign, thus dampening the effect. It should be noted that, besides "The Beast", this thing was pretty huge and sparked a new wave of ARG tie ins to various merchandise.

to:

* ilovebees ''ARG/ILoveBees'' for ''VideoGame/{{Halo 2}}'' was so covert, Bungie Creator/{{Bungie}} was subsequently forced to put the requisite Microsoft/Bungie copyright data at the bottom of pages for Halo 3's ''VideoGame/{{Halo 3}}[='s=] viral marketing campaign, thus dampening the effect. It should be noted that, besides alongside "The Beast", this thing was pretty huge and sparked a new wave of ARG tie ins tie-ins to various merchandise.



* Consider the now-defunct www.whoissuicide.com. Well, to answer the question posed by the address, as the website was flashed for about half a second during every ''{{TNA}} Impact!'' broadcast, fans soon found out that he was the main story mode character in the franchise's 2008 video game that, since he was an original character, could ''really'' be mistreated by the plot. Since then, the character has shown up in-ring portrayed by at least five different wrestlers under the mask. Incidentally, the site originally linked to a then-blank [=MySpace=] page that was likely going to be another part of the marketing scheme...until a few posters from 420chan's wrestling board managed to get access to the page and defaced it. The link was removed less than 48 hours later.

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* Consider the now-defunct www.whoissuicide.com. Well, to answer the question posed by the address, as the website was flashed for about half a second during every ''{{TNA}} ''Wrestling/{{TNA}} Impact!'' broadcast, fans soon found out that he was the main story mode character in the franchise's 2008 video game that, since he was an original character, could ''really'' be mistreated by the plot. Since then, the character has shown up in-ring portrayed by at least five different wrestlers under the mask. Incidentally, the site originally linked to a then-blank [=MySpace=] page that was likely going to be another part of the marketing scheme...until a few posters from 420chan's wrestling board managed to get access to the page and defaced it. The link was removed less than 48 hours later.
23rd May '16 6:56:42 AM UmbrellasWereAwesome
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** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; it just so happened that one of the creators of ''PB'' and ''BSB'' liked the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.

to:

** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; it just so happened that one of the ''Bear Stearns Bravo''[='s=] creators of ''PB'' and ''BSB'' liked the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.
23rd May '16 6:54:25 AM UmbrellasWereAwesome
Is there an issue? Send a Message


** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; one of the creators of ''PB'' and ''BSB'' just happened to like the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.

to:

** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; it just so happened that one of the creators of ''PB'' and ''BSB'' just happened to like liked the surrealism of its glitched tweets so much that he secretly bought the account from its original owner. To keep up the charade, he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.
23rd May '16 6:50:39 AM UmbrellasWereAwesome
Is there an issue? Send a Message


** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; the creators of ''PB'' and ''BSB'' just happened to like the surrealism of its glitched tweets so much that they secretly bought the account from its original owner. To keep up the charade, they kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.

to:

** Unusually, Horse_ebooks was originally a ''genuine bot'' for an e-book site; one of the creators of ''PB'' and ''BSB'' just happened to like the surrealism of its glitched tweets so much that they he secretly bought the account from its original owner. To keep up the charade, they he kept the account tweeting on a 24/7 basis (despite having to personally type out each tweet) and even continued to advertise the original owner's website.
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