History Main / ViralMarketing

16th Oct '17 7:55:39 AM fruitstripegum
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* When ''Series/Glee}}'' first came to the Italian network "Italia Uno", they aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "GLEE-talia Uno!". Evidently Mediaset wanted to surprise anyone who doesn't have internet and/or anyone who's never heard of ''Glee''. It's almost sickening.

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* When ''Series/Glee}}'' ''Series/{{Glee}}'' first came to the Italian network "Italia Uno", they aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "GLEE-talia Uno!". Evidently Mediaset wanted to surprise anyone who doesn't have internet and/or anyone who's never heard of ''Glee''. It's almost sickening.
23rd Sep '17 10:10:17 AM nombretomado
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* Website/FourChan's /v/ board tends to be a frequent stomping ground for viral marketers. In the past, {{Atlus}} employees would frequent the site to advertise its lesser-known games, and Gearbox Software did the same for ''VideoGame/{{Borderlands}}''. This caused MemeticMutation where talking about any hyped game meant you were a "viral marketer". Why anyone would try to advertise their game on a board populated primarily by pirates remains a mystery.

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* Website/FourChan's /v/ board tends to be a frequent stomping ground for viral marketers. In the past, {{Atlus}} Creator/{{Atlus}} employees would frequent the site to advertise its lesser-known games, and Gearbox Software did the same for ''VideoGame/{{Borderlands}}''. This caused MemeticMutation where talking about any hyped game meant you were a "viral marketer". Why anyone would try to advertise their game on a board populated primarily by pirates remains a mystery.
31st Aug '17 3:40:29 AM Doug86
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* KyotoAnimation is particularly well known for this, especially with regards to their breakout hit ''[[LightNovel/HaruhiSuzumiya The Melancholy of Haruhi Suzumiya]]''.

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* KyotoAnimation Creator/KyotoAnimation is particularly well known for this, especially with regards to their breakout hit ''[[LightNovel/HaruhiSuzumiya The Melancholy of Haruhi Suzumiya]]''.
27th Jul '17 9:56:12 PM TheJayman49
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* ''Film/CannibalHolocaust'' did something similar to ''The Blair Witch'' directly above (despite being made [[OlderThanTheyThink about 19 years prior]]). Basically, the film was marketed as being based on a true story and the actors were forced to go into hiding to truly convince people. It worked... [[GoneHorriblyRight a little]] ''[[GoneHorriblyRight too]]'' [[GoneHorriblyRight well]]. ''Cannibal Holocaust'' was infamous at the time of its release for its graphic violence, usage of real indigenous tribesmen, and having actual live animals being killed onscreen. As a result, it was mistaken for a SnuffFilm and got director Ruggero Deodato arrested until he could prove that the actors were alive and okay.
7th Jul '17 3:59:47 PM SammyDragon92
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* Before the launch of ''VideoGame/Portal1'', Valve created a web site for the in-game company Aperture Laboratories, encouraging people to try to guess the username and password and find out more about the game. [[http://www.aperturescience.com/ The site is still up.]]

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* Before the launch of ''VideoGame/Portal1'', Valve created a web site for the in-game company Aperture Laboratories, encouraging people to try to guess the username and password and find out more about the game. [[http://www.aperturescience.com/ The site is still up.]]]] (Although it hasn't been updated since the 2011 Holiday Season.)
12th May '17 8:12:53 PM jormis29
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*** Said phones containing messages by Heath Ledger & Aaron Eckhart themselves.

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*** Said phones containing messages by Heath Ledger Creator/HeathLedger & Aaron Eckhart Creator/AaronEckhart themselves.
29th Apr '17 4:04:55 PM nombretomado
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* Word of mouth was a key element of ''[[VideoGame/TokimekiMemorial Tokimeki Memorial 1]]'' 's surprise massive success in Japan.

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* Word of mouth was a key element of ''[[VideoGame/TokimekiMemorial ''[[VisualNovel/TokimekiMemorial Tokimeki Memorial 1]]'' 's surprise massive success in Japan.
2nd Jan '17 2:58:29 PM Kartoonkid95
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* To promote ''[[WesternAnimation/RockyAndBullwinkle The Bullwinkle Show]]'', Creator/JayWard and company launched "Operation Loudmouth", a series of outlandish stunts meant to get the word out; among them included the mailing of humorous flyers, a mock protest in front of network Creator/{{NBC}}'s headquarters, and the unveiling of a Bullwinkle statue on Sunset Boulevard (which stood there until 2013). Their most elaborate stunt was the "Statehood for Moosylvania" campaign, which ended prematurely when they tried to get UsefulNotes/JohnFKennedy to sign the petition, only to discover that they had arrived at the height of the Cuban Missile Crisis.

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* To promote ''[[WesternAnimation/RockyAndBullwinkle The Bullwinkle Show]]'', Creator/JayWard and company launched "Operation Loudmouth", a series of outlandish stunts meant to get the word out; among them these stunts included the mailing of humorous flyers, staging a mock protest in front of network Creator/{{NBC}}'s headquarters, and holding a block party featuring the unveiling of a Bullwinkle statue (which stood on Sunset Boulevard (which stood there until 2013). Their The most elaborate stunt was the "Statehood for Moosylvania" campaign, which ended prematurely when they tried to get President UsefulNotes/JohnFKennedy to sign the petition, only to discover that they had arrived at the height of the Cuban Missile Crisis.
2nd Jan '17 2:54:56 PM Kartoonkid95
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Added DiffLines:

* To promote ''[[WesternAnimation/RockyAndBullwinkle The Bullwinkle Show]]'', Creator/JayWard and company launched "Operation Loudmouth", a series of outlandish stunts meant to get the word out; among them included the mailing of humorous flyers, a mock protest in front of network Creator/{{NBC}}'s headquarters, and the unveiling of a Bullwinkle statue on Sunset Boulevard (which stood there until 2013). Their most elaborate stunt was the "Statehood for Moosylvania" campaign, which ended prematurely when they tried to get UsefulNotes/JohnFKennedy to sign the petition, only to discover that they had arrived at the height of the Cuban Missile Crisis.
27th Oct '16 4:51:27 PM siberia82
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* ''Film/XmenApocalypse'' has websites for [[http://tandeminitiative.com/ Tendem Initiative]] and [[http://m-underground.com/ M Underground]]

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* ''Film/XmenApocalypse'' The Blu-Ray/DVD release for ''Film/XMenDaysOfFuturePast'' has websites for [[http://tandeminitiative.com/ Tendem Initiative]] and [[http://m-underground.com/ M Underground]]Underground.]]
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