History Main / ViralMarketing

6th May '18 1:59:53 PM FlakyPorcupine
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* ''VideoGame/{{SUPERHOT}}'' is an interesting invoked example: [[spoiler:at the end of the game, the System tells the player that it needs more people to assimilate. It compels you to tell your friends about the game and have them play it for themselves using the phrase "it's the most innovative shooter I've played in years". Naturally, plenty of reviews followed suit.]]
29th Apr '18 1:46:23 PM nombretomado
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* ''Film/DCExtendedUniverse'':

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* ''Film/DCExtendedUniverse'':''Franchise/DCExtendedUniverse'':
24th Mar '18 11:31:29 PM nombretomado
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* The former website mir12.com claimed to be a shadowy group called [[ExactlyWhatItSaysOnTheTin Mir-12]] working to reveal a massive conspiracy perpetrated by cold war-era Russia with the cover up still continuing. It did a fairly good job of staying incognito until it posted a design, hypothesising that it was a glove for handling the chemical agent which is the basis for the conspiracy. Not at all coincidentally, the glove looks exactly like the TMD or Time Manipulation Device to be used by the player in an upcoming FPS called ''{{Singularity}}''. The site went down because the game went through several changes to its story, and the viral marketing no longer fits the plot, since Mir-12 only exists in an alternate, ''very'' different timeline, and not ours. For posterity, the videos can still be found [[http://www.youtube.com/user/MIR12Truth#p/u here]], with plenty of comments from viewers who not only believe it, but a few who ''still'' believe it despite the final video breaking the illusion.

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* The former website mir12.com claimed to be a shadowy group called [[ExactlyWhatItSaysOnTheTin Mir-12]] working to reveal a massive conspiracy perpetrated by cold war-era Russia with the cover up still continuing. It did a fairly good job of staying incognito until it posted a design, hypothesising that it was a glove for handling the chemical agent which is the basis for the conspiracy. Not at all coincidentally, the glove looks exactly like the TMD or Time Manipulation Device to be used by the player in an upcoming FPS called ''{{Singularity}}''.''VideoGame/{{Singularity}}''. The site went down because the game went through several changes to its story, and the viral marketing no longer fits the plot, since Mir-12 only exists in an alternate, ''very'' different timeline, and not ours. For posterity, the videos can still be found [[http://www.youtube.com/user/MIR12Truth#p/u here]], with plenty of comments from viewers who not only believe it, but a few who ''still'' believe it despite the final video breaking the illusion.
6th Mar '18 11:25:22 AM Usagi1992
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* ''Film/Metropolis'' is another very early example; during March 1928, a pre-publicity stunt in Melbourne, Australia went as follows: Frederick Ward, the director of marketing for the film, placed a number of newspaper teaser advertisements in the form of editorials, asking questions of mothers, workers, clergy, business men and others about the dangers of technological advancement and becoming too dependent on machines, but without mentioning Fritz Lang's film. These editorials got people talking.

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* ''Film/Metropolis'' ''Metropolis (1927)'' is another very early example; during March 1928, a pre-publicity stunt in Melbourne, Australia went as follows: Frederick Ward, the director of marketing for the film, placed a number of newspaper teaser advertisements in the form of editorials, asking questions of mothers, workers, clergy, business men and others about the dangers of technological advancement and becoming too dependent on machines, but without mentioning Fritz Lang's film. These editorials got people talking.
6th Mar '18 11:23:26 AM Usagi1992
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Added DiffLines:

* ''Film/Metropolis'' is another very early example; during March 1928, a pre-publicity stunt in Melbourne, Australia went as follows: Frederick Ward, the director of marketing for the film, placed a number of newspaper teaser advertisements in the form of editorials, asking questions of mothers, workers, clergy, business men and others about the dangers of technological advancement and becoming too dependent on machines, but without mentioning Fritz Lang's film. These editorials got people talking.
3rd Feb '18 10:55:08 AM nombretomado
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* The movie ''Film/{{Cloverfield}}'' was extensively advertised through anonymous videos, MySpace pages, and websites.

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* The movie ''Film/{{Cloverfield}}'' was extensively advertised through anonymous videos, MySpace Website/MySpace pages, and websites.
23rd Jan '18 11:55:15 AM Abodos
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* ''[[VideoGame/MetroidPrime Metroid Prime 2: Echoes]]'' had two viral promo sites: "Orbis Labs", a weapons-designer creating a "battle sphere" which soldiers could roll up into (which was stated to be [[SamusIsAGirl unsuitable for male body types]]), and "Channel 51", a conspiracy-theory site from "[[SueDonym Samantha Manus]]" of "[[SignificantAnagram Sumas]], WA" investigating alien footage which consisted of blurred-up clips from the game. A third, "Athena Astronautics", which advertised sending women into space, offered job positions for bounty hunters - 25 people who replied to the offer received a copy of ''Echoes'' as an "interactive training manual".
** There was a secret fourth site involved in Echoes' viral marketing. It was the ''Luminoth Temple'', a special site with forums meant for those that earned access from the other viral sites. Those worthy to gain access could discuss more mature things and games that couldn't be discussed on Nintendo of America's ''[=NSider=] Forums''. The ''Luminoth Temple'' also was a way for the special fans to connect with the people of ''Creator/RetroStudios''. Unfortunately, leaks from the ''Luminoth Temple'' (including a leak of an interview about ''Metroid Prime 3: Corruption'') eventually [[WhyFandomCantHaveNiceThings led to this site being closed]]. You can read up more about the ''Luminoth Temple'' from former forum members [[http://forums.chozosanctuary.com/topic/7518-a-brief-history-of-the-luminoth-temple/ here]].

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* ''[[VideoGame/MetroidPrime Metroid Prime 2: Echoes]]'' ''VideoGame/MetroidPrime2Echoes'' had two viral promo sites: "Orbis Labs", a weapons-designer creating a "battle sphere" which soldiers could roll up into (which was stated to be [[SamusIsAGirl unsuitable for male body types]]), and "Channel 51", a conspiracy-theory site from "[[SueDonym Samantha Manus]]" of "[[SignificantAnagram Sumas]], WA" investigating alien footage which consisted of blurred-up clips from the game. A third, "Athena Astronautics", which advertised sending women into space, offered job positions for bounty hunters - 25 people who replied to the offer received a copy of ''Echoes'' as an "interactive training manual".
** There was a secret fourth site involved in Echoes' viral marketing. It was the ''Luminoth Temple'', a special site with forums meant for those that earned access from the other viral sites. Those worthy to gain access could discuss more mature things and games that couldn't be discussed on Nintendo of America's ''[=NSider=] Forums''. The ''Luminoth Temple'' also was a way for the special fans to connect with the people of ''Creator/RetroStudios''. Unfortunately, leaks from the ''Luminoth Temple'' (including a leak of an interview about ''Metroid Prime 3: Corruption'') ''VideoGame/MetroidPrime3Corruption'') eventually [[WhyFandomCantHaveNiceThings led to this site being closed]]. You can read up more about the ''Luminoth Temple'' from former forum members [[http://forums.chozosanctuary.com/topic/7518-a-brief-history-of-the-luminoth-temple/ here]].
27th Nov '17 7:13:47 PM nombretomado
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* Another backfire in the world of viral marketing: IBM's "[[http://usatoday30.usatoday.com/tech/news/2001-04-25-ibm-linux-graffiti.htm Peace, Love, and Linux]]" ad campaign from 2001, in which artists would stencil images of a heart, a piece sign, and {{Linux}}'s penguin mascot Tux across the streets of San Francisco and Chicago to promote the operating system on IBM computers. The biodegradable paint was supposed to only last a couple of days from footsteps and weather, but they were far more permanent than once thought, charging IBM with vandalism and forcing the company to pay thousands of dollars to remove the hundreds of stencils across the cities.

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* Another backfire in the world of viral marketing: IBM's "[[http://usatoday30.usatoday.com/tech/news/2001-04-25-ibm-linux-graffiti.htm Peace, Love, and Linux]]" ad campaign from 2001, in which artists would stencil images of a heart, a piece sign, and {{Linux}}'s UsefulNotes/{{Linux}}'s penguin mascot Tux across the streets of San Francisco and Chicago to promote the operating system on IBM computers. The biodegradable paint was supposed to only last a couple of days from footsteps and weather, but they were far more permanent than once thought, charging IBM with vandalism and forcing the company to pay thousands of dollars to remove the hundreds of stencils across the cities.
16th Oct '17 7:55:39 AM fruitstripegum
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* When ''Series/Glee}}'' first came to the Italian network "Italia Uno", they aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "GLEE-talia Uno!". Evidently Mediaset wanted to surprise anyone who doesn't have internet and/or anyone who's never heard of ''Glee''. It's almost sickening.

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* When ''Series/Glee}}'' ''Series/{{Glee}}'' first came to the Italian network "Italia Uno", they aired some [[https://www.youtube.com/watch?v=Jgt3BfIVTbs rather awkward bumpers]] which they dubbed "GLEE-talia Uno!". Evidently Mediaset wanted to surprise anyone who doesn't have internet and/or anyone who's never heard of ''Glee''. It's almost sickening.
23rd Sep '17 10:10:17 AM nombretomado
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* Website/FourChan's /v/ board tends to be a frequent stomping ground for viral marketers. In the past, {{Atlus}} employees would frequent the site to advertise its lesser-known games, and Gearbox Software did the same for ''VideoGame/{{Borderlands}}''. This caused MemeticMutation where talking about any hyped game meant you were a "viral marketer". Why anyone would try to advertise their game on a board populated primarily by pirates remains a mystery.

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* Website/FourChan's /v/ board tends to be a frequent stomping ground for viral marketers. In the past, {{Atlus}} Creator/{{Atlus}} employees would frequent the site to advertise its lesser-known games, and Gearbox Software did the same for ''VideoGame/{{Borderlands}}''. This caused MemeticMutation where talking about any hyped game meant you were a "viral marketer". Why anyone would try to advertise their game on a board populated primarily by pirates remains a mystery.
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http://tvtropes.org/pmwiki/article_history.php?article=Main.ViralMarketing