History Main / ViewersareMorons

12th May '16 9:35:20 AM Morgenthaler
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* In ''VideoGame/AssassinsCreedIVBlackFlag'', Abstergo Entertainment, a newly formed division of Abstergo Industries which is the modern front for TheKnightsTemplar, is seeking to produce a feature film based on UsefulNotes/TheGoldenAgeOfPiracy. Their approach to the project is to use their GeneticMemory research technology to discover what life was really like back in that era, then edit and sanitize it until it's another piece of Creator/MichaelBay-esque schlock, believing that that will sell more tickets. This functions as both a [[SelfDeprecation Take That Me]] at the real entertainment industry and as a reflection of the Templars' attempts to [[InvokedTrope turn everyone into the kinds of mindless zombies that are easily swayed by media]].

to:

* In ''VideoGame/AssassinsCreedIVBlackFlag'', Abstergo Entertainment, a newly formed division of Abstergo Industries which is the modern front for TheKnightsTemplar, UsefulNotes/TheKnightsTemplar, is seeking to produce a feature film based on UsefulNotes/TheGoldenAgeOfPiracy. Their approach to the project is to use their GeneticMemory research technology to discover what life was really like back in that era, then edit and sanitize it until it's another piece of Creator/MichaelBay-esque schlock, believing that that will sell more tickets. This functions as both a [[SelfDeprecation Take That Me]] at the real entertainment industry and as a reflection of the Templars' attempts to [[InvokedTrope turn everyone into the kinds of mindless zombies that are easily swayed by media]].
3rd Apr '16 1:46:47 PM merotoker
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* {{Lampshaded}} by the Authors of ''ComicBook/ActionPhilosophers'' as the reason for the creation of these comics. A TruthInTelevision example is mentioned in the recommended books of the Freud-Jung-Campbell issue where it turns out that [[spoiler: Jung wrote a book for his students, simplifying his ideas, because he wanted them to actually understand what he was teaching]].

to:

* {{Lampshaded}} {{Lampshade|Hanging}}d by the Authors of ''ComicBook/ActionPhilosophers'' as the reason for the creation of these comics. A TruthInTelevision example is mentioned in the recommended books of the Freud-Jung-Campbell issue where it turns out that [[spoiler: Jung wrote a book for his students, simplifying his ideas, because he wanted them to actually understand what he was teaching]].



* On ''Series/GarthMarenghisDarkplace'', Garth has a ''very'' low opinion of [[HypocriticalHumour pretty much everyone]] that isn't him, and treats the audience and many of the people he works with like they have single-digit [=IQ=]s.

to:

* On ''Series/GarthMarenghisDarkplace'', Garth has a ''very'' low opinion of [[HypocriticalHumour [[HypocriticalHumor pretty much everyone]] that isn't him, and treats the audience and many of the people he works with like they have single-digit [=IQ=]s.



* In the ''Series/{{Supernatural}}'' episode [[Recap/SupernaturalS02E18HollywoodBabylon Hollywood Babylon]], the network executive Brad Redding is concerned the audience will not understand how the ghosts in Hell could hear the chanting. Marty agrees to add in an [[{{exposition}} "explainer"]], and the next time the scene is filmed the following additional dialogue has been inserted.

to:

* In the ''Series/{{Supernatural}}'' episode [[Recap/SupernaturalS02E18HollywoodBabylon "[[Recap/SupernaturalS02E18HollywoodBabylon Hollywood Babylon]], Babylon]]", the network executive Brad Redding is concerned the audience will not understand how the ghosts in Hell could hear the chanting. Marty agrees to add in an [[{{exposition}} "explainer"]], and the next time the scene is filmed the following additional dialogue has been inserted.



* Parodied in a sketch on ''Series/ThatMitchellAndWebbLook''. Creator/GilbertAndSullivan are facing critical failure and try to recapture their past glory with new works such as [[Film/{{Jaws}} "Shark With Big Teeth"]] and [[Film/TheExorcist "The Girl With A Demon That Was Removed By a Vicar"]]. When all of these prove to be even ''more'' unsuccessful, Gilbert and Sullivan decide the shows weren't "accessible" enough and they need something more in the style of their last popular hit ''Theatre/TheMikado'' - so they write an incredibly crude and racist operetta about [[HollywoodNatives natives in the jungle]], which is a smash. [[LampshadedTrope Lampshaded]] as Sullivan asks "you don't think we've ... cheapened ourselves?" and Gilbert replies "Nah."

to:

* Parodied in a sketch on ''Series/ThatMitchellAndWebbLook''. Creator/GilbertAndSullivan are facing critical failure and try to recapture their past glory with new works such as [[Film/{{Jaws}} "Shark With Big Teeth"]] and [[Film/TheExorcist "The Girl With A Demon That Was Removed By a Vicar"]]. When all of these prove to be even ''more'' unsuccessful, Gilbert and Sullivan decide the shows weren't "accessible" enough and they need something more in the style of their last popular hit ''Theatre/TheMikado'' - so they write an incredibly crude and racist operetta about [[HollywoodNatives natives in the jungle]], which is a smash. [[LampshadedTrope Lampshaded]] {{Lampshade|Hanging}}d as Sullivan asks "you don't think we've ... cheapened ourselves?" and Gilbert replies "Nah."



* In the ''Magazine/{{Mad}}'', Film/PearlHarbor parody, this trope is suggested to be the reason why the film included a bombing mission on Tokyo; the way history is taught, viewers might have left theaters with the impression that the Japanese won the war after bombing Pearl Harbor.

to:

* In the ''Magazine/{{Mad}}'', Film/PearlHarbor ''Film/PearlHarbor'' parody, this trope is suggested to be the reason why the film included a bombing mission on Tokyo; the way history is taught, viewers might have left theaters with the impression that the Japanese won the war after bombing Pearl Harbor.



* In ''VideoGame/AssassinsCreedIVBlackFlag'', Abstergo Entertainment, a newly formed division of Abstergo Industries which is the modern front for TheKnightsTemplar, is seeking to produce a feature film based on UsefulNotes/TheGoldenAgeOfPiracy. Their approach to the project is to use their GeneticMemory research technology to discover what life was really like back in that era, then edit and sanitize it until it's another piece of Creator/MichaelBay-esque schlock, believing that that will sell more tickets. This functions as both a TakeThatMe at the real entertainment industry and as a reflection of the Templars' attempts to [[InvokedTrope turn everyone into the kinds of mindless zombies that are easily swayed by media]].

to:

* In ''VideoGame/AssassinsCreedIVBlackFlag'', Abstergo Entertainment, a newly formed division of Abstergo Industries which is the modern front for TheKnightsTemplar, is seeking to produce a feature film based on UsefulNotes/TheGoldenAgeOfPiracy. Their approach to the project is to use their GeneticMemory research technology to discover what life was really like back in that era, then edit and sanitize it until it's another piece of Creator/MichaelBay-esque schlock, believing that that will sell more tickets. This functions as both a TakeThatMe [[SelfDeprecation Take That Me]] at the real entertainment industry and as a reflection of the Templars' attempts to [[InvokedTrope turn everyone into the kinds of mindless zombies that are easily swayed by media]].



* Parodied in the ColdOpen of ''Machinima/TheGmodIdiotBox'' Episode 7, where an unscrupulous [=YouTube=] user asks about a song in an ''Idiot Box'' episode, despite the very clear notice that songs are listed in the description. #1 is quick to express his disapproval.
* On ''WebVideo/HistoryOfPowerRangers'', Linkara conjectures that the Rangers on ''Series/PowerRangersSamurai'' shout out their names during the ThemeSong because the production team assumed little kids would be too stupid to remember them otherwise.

to:

* Parodied in the ColdOpen [[TheTeaser Cold Open]] of ''Machinima/TheGmodIdiotBox'' Episode 7, where an unscrupulous [=YouTube=] user asks about a song in an ''Idiot Box'' episode, despite the very clear notice that songs are listed in the description. #1 is quick to express his disapproval.
* On ''WebVideo/HistoryOfPowerRangers'', Linkara conjectures that the Rangers on ''Series/PowerRangersSamurai'' shout out their names during the ThemeSong [[ThemeTune Theme Song]] because the production team assumed little kids would be too stupid to remember them otherwise.



* In the ''WebVideo/TheNostalgiaCritic'' [[Recap/TheNostalgiaCriticS7E9 review]] of ''WesternAnimation/TheLorax'', the Analysts state that the reason the film was so heavy-handed with its GreenAesop was so that the audience wouldn't be confused. The Critic argues that like the book, the film should try challenging the audience and make them think, and it's shown that the audience quickly lose interest in the film due to how forgettable it was.

to:

* In the ''WebVideo/TheNostalgiaCritic'' [[Recap/TheNostalgiaCriticS7E9 review]] of ''WesternAnimation/TheLorax'', the Analysts state that the reason the film was so heavy-handed with its GreenAesop was so that the audience wouldn't be confused. The Critic argues that like the book, the film should try challenging the audience and make them think, and it's shown that the audience quickly lose interest in the film due to how forgettable it was.



* ''WebVideo/StuartAshen'' takes offense at the PlayStationVita's "Welcome Park" tutorial program, which has the voiceover of a children's show. He doesn't even give it 10 seconds before he [[PrecisionFStrike rudely cuts it off]].

to:

* ''WebVideo/StuartAshen'' takes offense at the PlayStationVita's UsefulNotes/{{PlayStation Vita}}'s "Welcome Park" tutorial program, which has the voiceover of a children's show. He doesn't even give it 10 seconds before he [[PrecisionFStrike rudely cuts it off]].



** PlayedForLaughs, and almost always lampshades. It is meant to parody how commonly the ''Irate Gamer'' would circle every little detail on the screen in a green circle.

to:

** PlayedForLaughs, and almost always lampshades. lampshaded. It is meant to parody how commonly the ''Irate Gamer'' ''WebVideo/TheIrateGamer'' would circle every little detail on the screen in a green circle.



** His review of Super Mario Bros. 1 and 2, which features two different stories in parallel timelines, has the message "Pay attention now because my fans are morons" at the beginning. This parodies the warning at the beginning of the Irate Gamer's review of Mario is Missing/Mario's Time Machine, which also featured the same type of parallel timelines storytelling.

to:

** His review of Super ''Super Mario Bros. 1 1'' and 2, ''2'', which features two different stories in parallel timelines, has the message "Pay attention now because my fans are morons" at the beginning. This parodies the warning at the beginning of the Irate Gamer's review of Mario ''Mario is Missing/Mario's Time Machine, Machine'', which also featured the same type of parallel timelines storytelling.
29th Feb '16 4:24:59 PM poi99
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-->'''Rittenhome:''' See, the audience didn't tune in to watch some amazing display of intellectual ability. [[JustHereForGodzilla They just wanted to watch the money.]]

to:

-->'''Rittenhome:''' See, the The audience didn't tune in to watch some amazing display of intellectual ability. [[JustHereForGodzilla They just wanted to watch the money.]]
23rd Jan '16 4:33:13 AM Anddrix
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[[folder:Advertising]]
* Ads for [[http://en.wikipedia.org/wiki/Song_poem Song Poems]], lyrics set to music for a fee, frequently avoided using the term "lyrics" because it was assumed that most of the audience wouldn't know what it meant.
* A kitchen appliance repair company has a radio ad that says "you wouldn't perform your own root canal, and you wouldn't change the brakes on your car, so ''why even try'' to repair your kitchen appliances? Call the pros at [...]" The italicized portion sounds like it's being said sarcastically, but nope, they're being sincere. Also, ''many'' people change the brakes on their cars.
* An ad for a trail of a new cosmetic product says the first 100 callers will get a free sample, it then shows in the bottom left corner a counter with "callers" and a progressively rising number. Do they honestly believe viewers think there is a dynamic, connected system for displaying that information, better yet that the number returns to zero every time the commercial airs again?
** Similarly, a commercial being shown recently will display the 800 number to call, and the announcer will say "If the number is blinking, it means that lines are open."
* A series of radio [=PSAs=] featuring an inept superhero (the ads note that unlike saving the world, saving a life, by giving blood, is easy). The hero chucks a meteor into space and accidentally destroys the moon. A horrified witness notes "that means no more tides" then feels the need to have them clarify "tides are created by the moon" after it. (But then again, the Sun creates tides too.)
* Video-game themed ads for Collin's College. "Can you believe we get paid to do this?"
* A Finnish commercial for a tax-free shop with "Tax free, without VAT".
* Defrosting trays are advertised as using "space-age technology" to magically thaw your food. In reality, conducting heat is a ''fundamental property of metal'' that we've known about since prehistory. The trays are made of a cheap aluminum alloy that simply does a good job of it. There's nothing "space-age" about it, except maybe the price.
* For a while several ads promised you a better deal if you saw something on the screen. One was for a watch with LCD "hands" and they made a big deal about "did you see the hands disappear", which the small print at the bottom of the screen told you that it all happens too fast for the human eye to see.
* ''Franchise/GIJoe'' was not allowed to advertise their action figures during [[WesternAnimation/GIJoeARealAmericanHero the show]], because [[CensorshipBureau the FTC]] determined that kids couldn't tell the ads were not part of the program. This is the case with all American children's programming on broadcast television; many television stations had to take an FCC fine because one mention during an ad on Pokémon that Pikachu-shaped Eggo waffles were available meant that the FCC classified it as the equivalent of an {{Infomercial}} and was an offense that threatened their license to broadcast. It has also happened with other kids' shows, from other programs aimed at the same audience like ''WesternAnimation/GarfieldAndFriends'' and ''WesternAnimation/GoofTroop'' to preschool shows like ''BananasInPajamas'' and ''WesternAnimation/MagicAdventuresOfMumfie''. Cable networks aren't extempt from this rule--Creator/ABCFamily, another cable network, got fined for showing Power Rangers toy ads during Power Rangers itself, and Creator/{{Nickelodeon}} got fined for showing an ad for ''WesternAnimation/{{SpongeBob SquarePants}}'' macaroni and cheese on the show of the same name.
* Advertising/HeadOn is a placebo/homeopathic remedy, so they can't say it will relieve pain. But they can say apply to forehead, since that makes no claims about the product other than how to use it. They are not allowed to claim to cure specific medical conditions without FDA approval, but they are however allowed to make structure-function claims. Popular claims relate to boosting the immune system, removing nondescript toxins, or just whatever made-up babble seems to lead to the desired effect.
--> "Head On! Apply directly to the forehead! Head On! Apply directly to the forehead! Head On! Apply directly to the forehead!"
* An advert for Heinz (estd. 1869) pointed out that "nobody knows what 'estd.' means".[[note]]established[[/note]]
* In American advertising regulations, it is required that hands be shown in toy ads operating toys. In Japan, MerchandiseDriven series based on giant robots or Tokusatsu heroes can have ads with the toys folding and merging via CG or stop-motion. This was allowed in America until the early 1990's, when consumer advocates insisted that such ads made children believe the toys could drive, fly, or transform on their own. Now American ads have to show hands manipulating the toys.
** In some Japanese toy [=CMs=], they do sometimes show the kids doing the thing manually. An example being for the [=CM=] for ''Series/KaizokuSentaiGokaiger'''s DX [=GoJyuJin=], before the [=CM=] ends, they show a kid doing it. Another was an ad for Ultra-Act Ultraman Tiga, showing the actor of the show he represents playing with the figure.
** Similarly, in Brazil, there was some hatred towards the ''Franchise/{{Barbie}}'' rip-off ''Susi'', which had commercials animated via stop-motion. At first a little caption saying "Susi can't move on her own" appeared on the bottom. After more complaints, a long, huge, voice-acted screen reading "SUSI CAN'T MOVE ON HER OWN. SHE NEEDS YOUR IMAGINATION!" aired before each and every one of the commercials.
*** ''Transformers'' commercials of the last couple years now have a line at the bottom stating "ACTUAL CHANGE TIME MAY VARY" ...which really seems a given since the commercials are only 15 to 30 seconds long, doesn't it?
** Italian commercials for ''Franchise/{{Barbie}}'' and ''Franchise/MonsterHigh'' dolls have a caption on the bottom saying "The dolls can't move or stand up of their own". ''When the hands holding the dolls are in plain sight''.
* One of the truisms of advertising is that young men 15-25 are the most likely of any group to be swayed by advertising. This is partly because older people's buying choices are usually already set in stone and women tend to buy what their mothers or friends buy, but numerous studies also show that young men are actually more likely to ''believe'' an advertiser's pitch, especially if the advertiser appeals to their masculinity or ego. This leads to fiftysomething advertising executives trying to use tropes of which ''they have no understanding'' in a desperate attempt to attract that desirable target market, and treating viewers like morons in the process. Cue marketing fiascoes like the [[http://listverse.com/2009/06/08/top-10-worst-marketing-gaffs-ever/ McDonald's "I'd Hit It"]] bus ads.
* Pick an infomercial. Any infomercial. They always start off with a segment showing just how hard life is without their product, always assuming their viewers are TooIncompetentToOperateABlanket.
* Ads for the Russian military: [[http://www.youtube.com/watch?v=BGUT9jX6en8 There is a series of commercials]] featuring all of Russia fawning over a hauntingly beautiful recruit named Vasily which implies that if you join the Russian army, you'll earn the respect of your family and neighborhood, be reunited with your childhood friends, date gorgeous blonds, make ridiculous amounts of money and ''meet Santa.'' The commercials also really love to beat you over the head with how much cash Vasily has to throw around (did he just buy his father a Rolex?) which seems especially cynical and predatory considering how poor many Russians are. If you were or are, or know or knew people who were or are involved in Chechnya, it will make you [[BerserkButton distinctly uncomfortable.]]
* The infamous ads for the U.S. military: A couple for the Air Force will be about piloting [=UAV=]'s or engineering aircraft, but the rest will make service look like a summer camp that teaches you to twirl a rifle and then sends you off to college for free. There were even ads for the U.S. Marine Corps (now discontinued) featuring a marine battling various mythological monsters.
* Averted in a marvelous triple-barrelled-trope example from an advert for Citroën. It's against EU law to promote a car at high speed in an ad. In practice that means actually showing a figure in km/h or MPH. So they pull a LoopholeAbuse, saying that if we quote a distance and a time we can leave it for the viewer to figure out the speed. It is presented in the form of yet another trope -- namely: ConvictionByContradiction. The scene is a courtroom and the defendant's alibi is that he has a witness putting him 50km away in under twenty minutes! As the representative for the defense remarked "Fifty kilometres in nineteen minutes in a normal saloon [sedan] -- impossible." Then the ConvictionByContradiction is subverted when the defendant is cleared and he and his representative step outside to his car (the product) and she says "I thought you said it was a normal saloon?"
* Parodied in a series of Disaronno Amaretto commercials in which the viewer is taught the "secret" recipes for mixed drinks as "Disaronno on the rocks with lemon"[[note]](You pour Disaronno in a glass with ice, then add lemon.)[[/note]], "Disaronno with milk"[[note]](You pour Disaronno & milk into the same glass.)[[/note]], and even just "Disaronno on the rocks"[[note]]You really had to click this?[[/note]].
* In 2014, [=StoveTop=] (a food brand) ran a Thanksgiving-themed ad for their stuffing, featuring a man who took the holiday too seriously, complaining that his family was using a different brand of stuffing at the Thanksgiving dinner; his exact words being, "I have waited an entire year -- 364 days -- to taste delicious [=StoveTop=] stuffing." As Thanksgiving is always a Thursday, one wonders if an alternate version saying "371 days" will be filmed for the year 2019...
* A U.S. anti-allergy spray, Flonase, mentions that there are six things causing allergy symptoms but without mentioning what they are. Anyone having allergies or has seen anti-allergy ads knows these 'things' are antihistamines. Then it presumes that nobody understands arithmetic, because it mentions that its competitors only handle one of these 'things' and that "6 is greater than 1," which they repeat. Yeah, something most of us learned in first grade of school, except the makers of this product probably think people can't count.
* Since about 2013, many TV spots for movies have had the name of the film advertised at the top of the screen (possibly along with some hashtags) for the ad's entire duration - because who has time to wait 30 seconds to see what movie is being advertised?
[[/folder]]

to:

%% [[folder:Advertising]]
* Ads for [[http://en.wikipedia.org/wiki/Song_poem Song Poems]], lyrics set to music for a fee, frequently avoided using the term "lyrics" because it was assumed that most of the audience wouldn't know what it meant.
* A kitchen appliance repair company has a radio ad that says "you wouldn't perform your own root canal, and you wouldn't change the brakes on your car, so ''why even try'' to repair your kitchen appliances? Call the pros at [...]" The italicized portion sounds like it's being said sarcastically, but nope, they're being sincere. Also, ''many'' people change the brakes on their cars.
* An ad for a trail of a new cosmetic product says the first 100 callers will get a free sample, it then shows in the bottom left corner a counter with "callers" and a progressively rising number. Do they honestly believe viewers think there is a dynamic, connected system for displaying that information, better yet that the number returns to zero every time the commercial airs again?
** Similarly, a commercial being shown recently will display the 800 number to call, and the announcer will say "If the number is blinking, it means that lines are open."
* A series of radio [=PSAs=] featuring an inept superhero (the ads note that unlike saving the world, saving a life, by giving blood, is easy). The hero chucks a meteor into space and accidentally destroys the moon. A horrified witness notes "that means no more tides" then feels the need to have them clarify "tides are created by the moon" after it. (But then again, the Sun creates tides too.)
* Video-game themed ads for Collin's College. "Can you believe we get paid to do this?"
* A Finnish commercial for a tax-free shop with "Tax free, without VAT".
* Defrosting trays are advertised as using "space-age technology" to magically thaw your food. In reality, conducting heat is a ''fundamental property of metal'' that we've known about since prehistory. The trays are made of a cheap aluminum alloy that simply does a good job of it. There's nothing "space-age" about it, except maybe the price.
* For a while several ads promised you a better deal if you saw something on the screen. One was for a watch with LCD "hands" and they made a big deal about "did you see the hands disappear", which the small print at the bottom of the screen told you that it all happens too fast for the human eye to see.
* ''Franchise/GIJoe'' was not allowed to advertise their action figures during [[WesternAnimation/GIJoeARealAmericanHero the show]], because [[CensorshipBureau the FTC]] determined that kids couldn't tell the ads were not part of the program. This is the case with all American children's programming on broadcast television; many television stations had to take an FCC fine because one mention during an ad on Pokémon that Pikachu-shaped Eggo waffles were available meant that the FCC classified it as the equivalent of an {{Infomercial}} and was an offense that threatened their license to broadcast. It has also happened with other kids' shows, from other programs aimed at the same audience like ''WesternAnimation/GarfieldAndFriends'' and ''WesternAnimation/GoofTroop'' to preschool shows like ''BananasInPajamas'' and ''WesternAnimation/MagicAdventuresOfMumfie''. Cable networks aren't extempt from this rule--Creator/ABCFamily, another cable network, got fined for showing Power Rangers toy ads during Power Rangers itself, and Creator/{{Nickelodeon}} got fined for showing an ad for ''WesternAnimation/{{SpongeBob SquarePants}}'' macaroni and cheese on the show of the same name.
* Advertising/HeadOn is a placebo/homeopathic remedy, so they can't say it will relieve pain. But they can say apply to forehead, since that makes no claims about the product other than how to use it. They are not allowed to claim to cure specific medical conditions without FDA approval, but they are however allowed to make structure-function claims. Popular claims relate to boosting the immune system, removing nondescript toxins, or just whatever made-up babble seems to lead to the desired effect.
--> "Head On! Apply directly to the forehead! Head On! Apply directly to the forehead! Head On! Apply directly to the forehead!"
* An advert for Heinz (estd. 1869) pointed out that "nobody knows what 'estd.' means".[[note]]established[[/note]]
* In American advertising regulations, it is required that hands be shown in toy ads operating toys. In Japan, MerchandiseDriven series based on giant robots or Tokusatsu heroes can have ads with the toys folding and merging via CG or stop-motion. This was allowed in America until the early 1990's, when consumer advocates insisted that such ads made children believe the toys could drive, fly, or transform on their own. Now American ads have to show hands manipulating the toys.
** In some Japanese toy [=CMs=], they do sometimes show the kids doing the thing manually. An example being for the [=CM=] for ''Series/KaizokuSentaiGokaiger'''s DX [=GoJyuJin=], before the [=CM=] ends, they show a kid doing it. Another was an ad for Ultra-Act Ultraman Tiga, showing the actor of the show he represents playing with the figure.
** Similarly, in Brazil, there was some hatred towards the ''Franchise/{{Barbie}}'' rip-off ''Susi'', which had commercials animated via stop-motion. At first a little caption saying "Susi can't move on her own" appeared on the bottom. After more complaints, a long, huge, voice-acted screen reading "SUSI CAN'T MOVE ON HER OWN. SHE NEEDS YOUR IMAGINATION!" aired before each and every one of the commercials.
*** ''Transformers'' commercials of the last couple years now have a line at the bottom stating "ACTUAL CHANGE TIME MAY VARY" ...which really seems a given since the commercials are only 15 to 30 seconds long, doesn't it?
** Italian commercials for ''Franchise/{{Barbie}}'' and ''Franchise/MonsterHigh'' dolls have a caption on the bottom saying "The dolls can't move or stand up of their own". ''When the hands holding the dolls are in plain sight''.
* One of the truisms of advertising is that young men 15-25 are the most likely of any group to be swayed by advertising. This is partly because older people's buying choices are usually already set in stone and women tend to buy what their mothers or friends buy, but numerous studies also show that young men are actually more likely to ''believe'' an advertiser's pitch, especially if the advertiser appeals to their masculinity or ego. This leads to fiftysomething advertising executives trying to use tropes of which ''they have no understanding'' in a desperate attempt to attract that desirable target market, and treating viewers like morons in the process. Cue marketing fiascoes like the [[http://listverse.com/2009/06/08/top-10-worst-marketing-gaffs-ever/ McDonald's "I'd Hit It"]] bus ads.
* Pick an infomercial. Any infomercial. They always start off with a segment showing just how hard life is without their product, always assuming their viewers are TooIncompetentToOperateABlanket.
* Ads for the Russian military: [[http://www.youtube.com/watch?v=BGUT9jX6en8 There is a series of commercials]] featuring all of Russia fawning over a hauntingly beautiful recruit named Vasily which implies that if you join the Russian army, you'll earn the respect of your family and neighborhood, be reunited with your childhood friends, date gorgeous blonds, make ridiculous amounts of money and ''meet Santa.'' The commercials also really love to beat you over the head with how much cash Vasily has to throw around (did he just buy his father a Rolex?) which seems especially cynical and predatory considering how poor many Russians are. If you were or are, or know or knew people who were or are involved in Chechnya, it will make you [[BerserkButton distinctly uncomfortable.]]
* The infamous ads for the U.S. military: A couple for the Air Force will be about piloting [=UAV=]'s or engineering aircraft, but the rest will make service look like a summer camp that teaches you to twirl a rifle and then sends you off to college for free. There were even ads for the U.S. Marine Corps (now discontinued) featuring a marine battling various mythological monsters.
* Averted in a marvelous triple-barrelled-trope example from an advert for Citroën. It's against EU law to promote a car at high speed in an ad. In practice that means actually showing a figure in km/h or MPH. So they pull a LoopholeAbuse, saying that if we quote a distance and a time we can leave it for the viewer to figure out the speed. It is presented in the form of yet another trope -- namely: ConvictionByContradiction. The scene is a courtroom and the defendant's alibi is that he has a witness putting him 50km away in under twenty minutes! As the representative for the defense remarked "Fifty kilometres in nineteen minutes in a normal saloon [sedan] -- impossible." Then the ConvictionByContradiction is subverted when the defendant is cleared and he and his representative step outside to his car (the product) and she says "I thought you said it was a normal saloon?"
* Parodied in a series of Disaronno Amaretto commercials in which the viewer is taught the "secret" recipes for mixed drinks as "Disaronno on the rocks with lemon"[[note]](You pour Disaronno in a glass with ice, then add lemon.)[[/note]], "Disaronno with milk"[[note]](You pour Disaronno & milk into the same glass.)[[/note]], and even just "Disaronno on the rocks"[[note]]You really had to click this?[[/note]].
* In 2014, [=StoveTop=] (a food brand) ran a Thanksgiving-themed ad for their stuffing, featuring a man who took the holiday too seriously, complaining that his family was using a different brand of stuffing at the Thanksgiving dinner; his exact words being, "I have waited an entire year -- 364 days -- to taste delicious [=StoveTop=] stuffing." As Thanksgiving is always a Thursday, one wonders if an alternate version saying "371 days" will be filmed for the year 2019...
* A U.S. anti-allergy spray, Flonase, mentions that there are six things causing allergy symptoms but without mentioning what they are. Anyone having allergies or has seen anti-allergy ads knows these 'things' are antihistamines. Then it presumes that nobody understands arithmetic, because it mentions that its competitors only handle one of these 'things' and that "6 is greater than 1," which they repeat. Yeah, something most of us learned in first grade of school, except the makers of this product probably think people can't count.
* Since about 2013, many TV spots for movies have had the name of the film advertised at the top of the screen (possibly along with some hashtags) for the ad's entire duration - because who has time to wait 30 seconds to see what movie is being advertised?
%% [[/folder]]



* An early episode of ''Manga/{{Claymore}}'' had Raki thinking to himself about how Claire is [[HalfHumanHybrid half-human, half-yoma.]] Then he immediately restates that Claire is a HalfHumanHybrid with different wording. Then he restates a third time that Claire is [[HalfHumanHybrid half-human, half-yoma]], just in case the viewers didn't get it. Did we mention that Claire is a HalfHumanHybrid? Because she's [[HalfHumanHybrid half-human, half-yoma, you see.]] She's a yoma, [[OverlyLongGag but part of her is human, too.]]
* The author's notes for ''Manga/EerieQueerie'' can become almost insulting by pointing out things that have already been explained numerous times over. A particular example is when Mitsuo is drawing a picture of a ghost ([[ISeeDeadPeople that only he can see]]) so Hasunuma can "see" what she looks like. There's an arrow pointing to Hasunuma that says "he can't see her".
* Every episode of the ''Manga/InuYasha'' dub has ridiculous amounts of exposition, to the point of flashing back to things ''in the same episode '''more than once''''' and having the characters explain the ''simplest'' occurrences (such as a character returning from having left on a mission earlier in the episode) repeatedly to each other ''while it's happening''. It's almost like they're all practicing to be ''sports announcers'' or something.
** When you can recite Kikyo's last lines ''word for word'', you're flashing back too much. And there's the dialogue:
--> "Sango was possessed by a salamander egg!'"\\
"''Sango'' was possessed by a salamander egg?"
** There's also the Japanese version of the anime, which shows the name of every secondary character at the bottom of the screen...''every. Single. Episode,'' whether the character is newly introduced or not (though that only happened in the broadcast version).
* ''Manga/{{Naruto}}'' tends to do this quite often too...even in the manga. It once flashed back to an event that had occurred just minutes earlier, multiple times within the very same episode!
** This is half [[ViewersAreGoldfish assuming the viewer has the memory of a goldfish]] and half [[{{Filler}} an attempt to prolong the episode.]]
** It gets even [[FromBadToWorse worse]] in Shippuden when they sometimes have entire ''episodes'' where the action is broken up by flashbacks to derail any sense of pacing. And no, they aren't flashbacks of new things or flashbacks with new animation, no, they're showing past episodes for no reason. During Naruto, Bee, and Itachi vs Nagato, for example, for a ''particularly bad'' flashback cut. For no reason, we flash back unexpectedly to (seeing the far superior animation of the Sasuke vs Itachi arc) of Orochimaru being consumed by the Totsuka Blade...so Itachi can tell us what's happening after the jarring flashback ends.
* The ''Anime/{{Pokemon}}'' anime feels the need to have the characters (usually Brock) comment on almost every Pokémon, type, or move used in a battle. For some uncommon weaknesses, like maybe Bug types over Dark types, it's OK, but not when it's over types that any fan who has played the games could guess. Every single battle has a discussion like this:
--> '''Brock''': "(Insert Pokémon here) is a (Insert Pokémon's type here) type."\\
'''Whoever''': "That means it should be good/bad against (Insert opponent's Pokémon here), right?"\\
'''Brock''': "Right. But who knows what will happen."[[note]]Hint: Ash will manage to win, regardless of the types. Unless it's against his rival of the region, or he needs to learn a lesson in humility for the 50th or so time.[[/note]]
** The anime doesn't really talk about more advanced concepts that more experienced players of the game use either. That said, Pokémon battles in the anime work on a completely different level than they do in games. Though it doesn't excuse why everyone uses the most basic moves, strategies, and type match-ups. Sometimes, the characters tend to forget or simply not know how dual-type Pokémon work in terms of weakness and resistance.
** The series based on the original, main series Generation V games was called ''Best Wishes!'' in Japan. Apparently, they didn't think anyone would get it, and the name was changed to ''Black and White'' internationally.
** "Who's That Pokémon?" segments, especially in the (English) 1st season and all "Black and White" seasons. 99% of the time, the silhouetted Pokémon will be the main focus of the episode, meaning you'd absolutely have to not be paying attention to get it wrong.
*** It gets worse in XY, where they show a silhouette of a Pokémon, then, it shows four cards also with silhouettes, and the viewer is supposed to pick the same Pokémon. The answer is the same thing as the big one on the screen.
** In the very early seasons of the show, almost every instance of Japanese culture was either completely ignored, or turned into a stupid American equivalent. For instance, Brock would often present the group with "jelly doughnuts" that were actually rice balls.
** For the animated trailer for ''VideoGame/PokemonBlack2AndWhite2'', they show "Not Actual Gameplay" in the corner of the screen.
* In ''Manga/{{Rinne}}'', small notes at the side tell us the purpose of whatever supernatural object is being used. Even if said object has already been used (and noted) several times in the past.
* This was the primary reason for the 7-Zark-7 sequences which Sandy Frank added to ''Anime/ScienceNinjaTeamGatchaman'' when it was brought over to the US (as ''Anime/BattleOfThePlanets'', of course). While these scenes were partly to paper over scenes that were edited out for content (mostly violence) that might upset the parents of the kids watching the show, there was also a certain assumption that American kids wouldn't understand the plot unless it was constantly explained and re-explained to them.
* In ''Anime/SpiritedAway'', the English version has Chihiro saying early on that she saw Haku [[spoiler:as a dragon]], when in the Japanese version she just stays silent and realizes later on (through ThePowerOfLove) that [[spoiler:Dragon=Haku]].
* In the second season of ''Anime/YuGiOh'', in the finals of the Battle City Tournament, the villain Marik Ishtar repeats his evil scheme and that he hides behind a decoy at least five times per episode, for about 10 episodes, saying something like "These fools don't realise that I am Marik!"
** ''Franchise/YuGiOh'' in general is like this. Not only do the characters constantly tell you what their cards do, but apparently no one in the show has ever actually played the game before and must periodically binge drink in order to forget everything they learn in an episode. The first season with duel monsters is excusable because there were no actual cards until later. It gets a little grating when [[ShowDontTell they constantly tell you how skilled someone is]] but their big strategy consists of simply summoning a monster with higher attack power.
** Pot of Greed is one of the simplest cards in the game. Pot of Greed is one of the most commonly-used cards in the game. Pot of Greed appears in over a hundred episodes. Yet every single time it gets played, even if it got played ''earlier in the episode'', the character will loudly announce "I PLAY POT OF GREED WHICH ALLOWS ME TO DRAW TWO CARDS FROM MY DECK."
** [[Creator/FourKidsEntertainment 4Kids]] also had the habit of making perfectly clear when a character was being brainwashed (which happens all the time in the Battle City season). They were also very creative - they would alternately add a golden border around the character, give him red or golden pupils, add an echo effect to the character's voice and went as far as to superimpose the image of the brainwasher on screen, just to make ''clear'' that said character is definitely being brainwashed. In the original Japanese version, they just got the usual MindControlEyes.
* ''Anime/YuGiOh5Ds'':
** In the 4Kids dub, there's a little segment that happens during the duel sometimes when someone plays a card. This is meant to give info on the card just played. Sometimes if it's a monster, the segment will give you information on the card's attribute, level, attack and defense points. Something you can learn by looking at the card. Thanks, 4Kids.
*** Made even worse when that little segment gets the attribute WRONG like in episode 66...
** This dialogue happened during Crow's duel with Brave:
--> '''Crow:''' "I activate the Trap Card, Black Wing, from the graveyard!"\\
'''Brave:''' "Activating a Trap Card from the graveyard?!"\\
'''Dragan:''' "From the graveyard?!"\\
'''Harald:''' "A Trap from the graveyard?"\\
'''Aki:''' "A Trap from the graveyard..."\\
'''Master of Ceremonices:''' "H-H-H-He activated a Trap from his graveyard!"



* ''[[http://www.platypuscomix.net/otherpeople/worstcomixever/theactionfiles.html The Action Files]]'' was created to help schoolchildren become interested in comic books. The first page informs readers that word balloons contain dialogue, and they must read panels from left to right. The last page defines words the publishers thought readers might not know, such as "accident" and "future." Apparently, 4th-8th graders can't understand the concept of a word balloon, and have not learned those words in grade school.
* Some translations of ''[[{{ComicBook/Asterix}} Astérix en Hispanie]]'' and ''Astérix chez les Helvètes'', including the English ones, are titled ''Asterix in Spain'' and ''Asterix in Switzerland'', respectively, using the present-day name of the land in question. Likewise, ''Le Tour de Gaule'' became ''TourDeFrance'' in Germany, while the English version was given a CompletelyDifferentTitle (''Asterix and the Banquet'').
* The first issue of the comic ''Comicbook/{{Marville}}'' decides to [[DontExplainTheJoke explain some things to help you understand jokes]], including the backstories for Superman, Batman, and Spider-Man. This comic was made in 2002. [[ViewersAreGeniuses Then it flips around]] and the first few pages expect you to know who Ron Perelman (not [[Creator/RonPerlman him]]) is and be aware of controversy around the Atlanta Braves.
* Crossed with DumbIsGood, InUniverse, in ''ComicBook/ElvisShrugged.'': Col. Tom Parker preaches this on TV, before Elvis interrupts. The setting is a CrapsackWorld where all libraries are closed.

to:

* ''[[http://www.platypuscomix.net/otherpeople/worstcomixever/theactionfiles.html The Action Files]]'' was created to help schoolchildren become interested {{Lampshaded}} by the Authors of ''ComicBook/ActionPhilosophers'' as the reason for the creation of these comics. A TruthInTelevision example is mentioned in comic books. The first page informs readers the recommended books of the Freud-Jung-Campbell issue where it turns out that word balloons contain dialogue, and they must read panels from left [[spoiler: Jung wrote a book for his students, simplifying his ideas, because he wanted them to right. The last page defines words the publishers thought readers might not know, such as "accident" and "future." Apparently, 4th-8th graders can't actually understand the concept of a word balloon, and have not learned those words in grade school.
* Some translations of ''[[{{ComicBook/Asterix}} Astérix en Hispanie]]'' and ''Astérix chez les Helvètes'', including the English ones, are titled ''Asterix in Spain'' and ''Asterix in Switzerland'', respectively, using the present-day name of the land in question. Likewise, ''Le Tour de Gaule'' became ''TourDeFrance'' in Germany, while the English version
what he was given a CompletelyDifferentTitle (''Asterix and the Banquet'').
* The first issue of the comic ''Comicbook/{{Marville}}'' decides to [[DontExplainTheJoke explain some things to help you understand jokes]], including the backstories for Superman, Batman, and Spider-Man. This comic was made in 2002. [[ViewersAreGeniuses Then it flips around]] and the first few pages expect you to know who Ron Perelman (not [[Creator/RonPerlman him]]) is and be aware of controversy around the Atlanta Braves.
teaching]].
* Crossed with DumbIsGood, InUniverse, in ''ComicBook/ElvisShrugged.'': Col. Tom Parker preaches this on TV, before Elvis interrupts. The setting is a CrapsackWorld where all libraries are closed.closed.
* In ''ComicStrip/HsuAndChan'', the brothers believe this especially when it comes to RPG gamers who they consider too stubborn to admit they can't beat a broken game the Tanaka's market to them. This trope is also employed when the brother's explore creating an illusion of depth and consequence in a video game.
* J. Jonah Jameson from ''ComicBook/UltimateSpiderMan'' subscribes to this, whole-heartedly, giving it as his reason for being so unfair towards Spider-Man when Peter asks.
* Inverted in ''ComicBook/{{Viz}}'' by Roger Mellie; the TV executives are usually the ones insisting that viewers want to watch highbrow material, whereas Roger's pornographic retoolings of popular shows inevitably end up being massive hits.
---> '''Roger Mellie:''' Why bother feeding the pigs cherries when they are happy with shit?



* In an in-universe example, the LemonyNarrator to [[FanFic/EquestriaAHistoryRevealed Equestria: A History Revealed]] certainly believes the readers are morons, and that it is her duty by writing this essay to "enlighten them". She also directly calls them stupid a couple of times in the essay too. But it's not that the readers are actually morons, but rather she thinks [[{{Narcissist}} so strongly about herself]] that compared to her [[BlatantLies genius intellect]] they simply can't compare.
* [[FanFic/MSLNTestDummies Admiral Tigerclaw]] manages to do this with references, bizarrely enough. Whenever one is made, he will do everything he can to drive the fact that he made a ShoutOut into your apparently thick skull, including at one point having the ''characters themselves'' comment on something being a reference in-story. None of them have really been anything remotely obscure, so it's pretty silly.
* ''FanFic/PartiallyKissedHero'' and indeed, most of [[http://www.fanfiction.net/u/1318171/Perfect_Lionheart Perfect Lionheart's]] fics are filled to the brim with the characters explaining everything going on as though the readers were idiots, and multiple author filibusters wherein the author waxes long and repetitively about everything going on to the point that there is little actual action to be found. With most of it barely even related to the story itself...

to:

* In an in-universe example, the LemonyNarrator to [[FanFic/EquestriaAHistoryRevealed ''[[FanFic/EquestriaAHistoryRevealed Equestria: A History Revealed]] Revealed]]'' certainly believes the readers are morons, and that it is her duty by writing this essay to "enlighten them". She also directly calls them stupid a couple of times in the essay too. But it's not that the readers are actually morons, but rather she thinks [[{{Narcissist}} so strongly about herself]] that compared to her [[BlatantLies genius intellect]] they simply can't compare.
* [[FanFic/MSLNTestDummies Admiral Tigerclaw]] manages to do this with references, bizarrely enough. Whenever one is made, he will do everything he can to drive the fact Tropers/ThatKidInTheBasement points out [[FanFic/MyInnerLifeAdaptations in his]] {{MST}} of ''FanFic/MyInnerLife'' that he made a ShoutOut into your apparently thick skull, including at one point having the ''characters themselves'' comment on something being a reference in-story. None of them have really been anything remotely obscure, so it's pretty silly.
* ''FanFic/PartiallyKissedHero'' and indeed, most of [[http://www.fanfiction.net/u/1318171/Perfect_Lionheart Perfect Lionheart's]] fics are filled to the brim with the characters explaining everything going on as though the readers were idiots, and multiple author filibusters wherein
the author waxes long and repetitively about everything going on seems to the point think this, since she has to describe things that there is little actual action to be found. With most of it barely even related to the story itself...are common knowledge, like ''dreams.''



* The American dub of ''ComicBook/{{Asterix}} and the Big Fight'' added a narrator to explain every single plot point.



* In the 1978 version of ''WesternAnimation/TheLordOfTheRings'', ExecutiveMeddling had Saruman's name changed to Aruman, for fear that viewers would have trouble differentiating between his name and that of Sauron. This was apparently only decided after about half the dialogue was recorded, however, leading to the ironic situation that the character is referred to as Saruman and Aruman interchangably in the film.
* One of the trailers for 1997's Disney's ''Disney/{{Hercules}}'' shows the year of the movie production as MCMXCVII and then immediately replaces this ''incomprehensible'' Roman numeral with '1997'.



* The HistoricalDrama ''Agora'' obviously assumed no one knows what the difference between a Socratic philosopher and an engineer is. And it's probably right, sadly.
* In the trailers for ''Film/AngelsAndDemons'', we see the word "Illuminati". Then, it spins upside down, and turns out to be an ambigram, so it still says "Illuminati". Then, Tom Hanks or somebody says "It's the Illuminati!". Inspired.
* In ''Film/BackToTheFuturePartII'', Doc Brown has to go to the board to explain to the audience the principle of parallel realities attached to time travel. In fact this is a time where the audience is taken for a moronic bunch of popcorn eaters. Justified in-story, as it is ''Marty'' who is looking for a simpler explanation.
-->'''Doc Brown:''' Obviously the time continuum has been disrupted, creating a new temporal event sequence resulting in this alternate reality.
-->'''Marty:''' ''English'', Doc!
* A good example of this trope causing ExecutiveMeddling can be seen in the climax of ''Film/BatmanBegins''. Batman exposits to Gordon that if the train carrying the MacGuffin reaches Wayne Tower, the whole city will be covered in fear toxin. Executives were convinced that audiences needed to have this information repeated to them ''every two minutes'' during the train chase, and so the action climax repeatedly cut away to water technicians repeating this information over and over. This is the MacGuffin that emits magic microwave radiation which only affects liquid water. The viewer is expected not to figure out that people are mostly water and should sizzle like reheated meat when it goes off nearby. How's that for FridgeLogic?
* ''Film/BlackHawkDown'': SPC John Grimes is based on a desk clerk who was sent into action as a last minute replacement - and fought very well. However, Pentagon requested his name be changed, because the guy was dishonorably discharged from the military and was sentenced to 30 years in prison for raping his underage daughter. So far, so good. However, the filmmakers obviously thought that the audience are idiots - every time Grimes appears on screen, someone calls him "Grimes" (whether it makes sense or not), the guy uses the name "Grimes" referring to himself, or is seen writing his name on his helmet, letter-by-letter - G-R-I-M-E-S.
* ''{{Film/Contagion}}'': Multiple times when explaining what the virus is in several scenes, they use very layman explanations. A little jarring for those who have studied viruses or biochemistry, because sometimes it's a doctor, talking to another doctor, having to explain something they would have learned in first year of college. It's obviously there for the benefit of the audience.



* ''Film/EnemyMine'' was apparently forced to include subplot about their enemies operating a mine. On the basis that people wouldn't understand the title could be rephrased as "My Enemy", and would want to know where the mine was. Maybe they could have had someone [[LandMineGoesClick step on one too]].
* ''Film/TheEvilDead1981'' was originally to be called ''Book of the Dead'', until producer Irvin Shapiro argued that the title was too "literary": as he famously said to them, "Nobody wants to watch a movie about a ''book''!" While that's a pretty bizarre claim (the book in question is a TomeOfEldritchLore), ''Franchise/EvilDead'' series creators Creator/SamRaimi and Creator/BruceCampbell have both agreed since that the "The Evil Dead" really has worked better. Also, both the Egyptian and Tibetan textbooks we call ''The Book of the Dead'' are extremely serious manuals on how to navigate the afterlife.
* Creator/HalleBerry's character in ''Film/TheFlintstones'' was supposed to be named Rosetta Stone, but the studio executives thought that no one would get the joke. She was renamed Creator/SharonStone (with the actress' permission).
* ''Film/GIJoeTheRiseOfCobra'': When the Doctor says "We eliminated all self-preservation in them." Destro's response is "English, doctor?"
* ''Film/TheGoldenCompass'' began with an opening narration with many spoilers for the end of the series that spelled out the otherwise elegant metaphors for the soul, identity, consciousness, and individuality.
** Due to ExecutiveMeddling, they changed the name of Iofur Raknison (head bad [[ProudWarriorRaceGuy polar bear]]) because it was deemed too similar to main good polar bear Iorek Byrnison.
* In keeping with how the original novel was handled (see Literature, below), the American version of ''Film/HarryPotterAndThePhilosophersStone'' was retitled ''Harry Potter and the Sorcerer's Stone''. This required every scene in which the term "Philosopher's Stone" was mentioned to be shot twice, with the actors changing the words to "Sorcerer's Stone". Viewers in Canada and the UK can see examples of these alternate scenes in the making-up featurettes on the DVD/Blu-ray release.
* The first ''Film/{{Hellboy}}'' has this problem. The film's story was dumbed-down to the point that a lot of stuff that would have been explained no longer makes sense, and it has an annoying habit of giving us location tags even when it's obvious where the characters are. Do we really need a tag telling us they're in an abandoned subway area when we saw the same area ten minutes ago? And its location was also tagged? At one point in the movie, a character is given a vision of the Apocalypse, which the villains are trying to bring about. We see a destroyed world with hellish creatures flying about, and no trace of human life anywhere. Just in case the viewers are too thick to get the message, we also see a handy newspaper with the headline "APOCALYPSE!" on it.
* The American edition of the ''Film/{{Highlander}}'' film had the scenes at the beginning cut out because {{executive|Meddling}}s thought the cuts between Present Connor at and Past Connor would be too confusing. Naturally, the European and Japanese versions retained the scenes.
* ''Film/JennifersBody'' stars Creator/AmandaSeyfried as a [[HollywoodHomely plain Jane]]. In case the constant dialogue that about her appearance wasn't enough for the viewers to figure out that she's unattractive, the character is named Needy. Later, [[spoiler:Needy breaks out of the insane asylum and plots to kill Low Shoulder, the Satan-worshiping band that sacrificed Jennifer to Satan. When she explains while hitchhiking that she needs to get to a concert because it's going to be the band's last show, the camera pans over to a road sign reading "Low Shoulder," just in case you didn't get it]].
* The American remake of ''Film/LetTheRightOneIn'', ''Film/LetMeIn'', goes out of its way to explain everything that was left subtle in the Swedish film. One of the most ridiculous examples: in the Swedish film a character leaves a letter quoting ''Theatre/RomeoAndJuliet'', the American remake adds a scene right after of the character reading the play just so the viewer knows ''exactly'' where it comes from. Then there is the case where the ''subtitle translator'' is a moron and doesn't know it's a ''Theatre/RomeoAndJuliet'' quote, therefore mis-phrased the whole quote and lost the audiences.
* There's a drinking game where every time Orlando Bloom as [[Film/TheLordOfTheRings Legolas]] says something unnecessary, you have a shot.
** "So, it's a drinking game?"
** "So, Orlando Bloom's contract specified he get a lot of dialog?"
** "A diversion!"
* ''Film/TheMadnessOfKingGeorge'' is an adaptation of the play ''Theatre/TheMadnessOfGeorgeIII''. Nigel Hawthorne stated (possibly as a joke) that the change was to prevent people from thinking the film was the third in a series, but the author and the director insist that it was to make George's royalty more prominent in the advertising, especially in areas where George III isn't instantly known by that name. In America, George III of the United Kingdom is commonly known as simply "King George," since the first two (along with the fourth, fifth and sixth) don't figure anywhere near as [[UsefulNotes/TheAmericanRevolution prominently in American history]].
* A few crop up in ''Franchise/TheMatrix'' trilogy:
** [[ExecutiveMeddling Complaints from higher ups]] that no one would understand the original purpose of ''The Matrix'' (a computer that uses the brain and nerve cells of its inhabitants) meant they had to change it to a blatantly impossible idea that they are an energy source.
** Executives also had Neo's ending speech changed, as they figured not everyone would understand the word "chrysalis." This makes you wonder how the Architect's talk of "systemic anomalies" got through.
*** By the time a movie series gets to its third release, its usually successful enough that the writers/directors have more leverage to fight executive meddling....alternatively, it's such a failure that the budget has been reduced to whatever the film-crew has in their pockets and the executives just don't care anymore. Obviously the second one doesn't apply here, but it does happen, from time to time.
** And in [[Film/TheMatrixRevolutions the third film]], the Oracle was recast because of the previous actress dying. The in-universe reason for the change in her appearance was explained in a dialogue in her first scene. And then the explanation was repeated every single time she appeared after that in case the audience was too thick to wrap its heads around it.
* The main plot of ''Film/MenInBlack'' was toned down to something not very logical because the original plot was about two alien species about to enter war, and the bug (a 3rd race) was there to provoke it. The audience will obviously be confused about THREE alien races.
* The 1997 LiveActionAdaptation of ''Film/MrMagoo'' ended with the disclaimer: "The preceding film is not intended as an accurate portrayal of blindness or poor eyesight. Blindness or poor eyesight does not imply an impairment of one's ability to be employed in a wide range of jobs, raise a family, perform important civic duties or engage in a well-rounded life. All people with disabilities deserve a fair chance to live and work without being impeded by prejudice."
* In ''Film/ThePatriot'', Tavington's light dragoon regiment was based on that of Banestre Tarleton, a real life British commander, and are even referred to in dialogue as "Green Dragoons" in reference to the green coats worn by the 1st Dragoon Guards. However, someone in charge of the film decided that viewers would have been confused if the British did not all wear primarily red, and to that end the uniform was changed to a green waistcoat under a red frock coat.
* ''Film/WilliamShakespearesRomeoAndJuliet'' by Baz Luhrmann has a habit of doing this. For example, the Capulet Party is given a location subtitle, even though those who don't understand the dialect could likely deduce the 'where' and 'what' from the scene itself. No viewer has ''ever'' been forced to study ''Romeo and Juliet'' before, or been presented with an adaptation, or is just familiar with the story through PopCulturalOsmosis.
* In ''Film/{{Stardust}}'', Michelle Pfeiffer and another witch are both hunting the same girl, Yvaine. When they meet, Michelle gets mad and puts a curse on the other woman, saying, among other things, that she will not be able to see/hear/touch the girl, and that she will not perceive her even if she's right there. Later on the witch puts a spell on Yvaine's companion, which angers her and she starts trying to hit and kick the witch. However, this does not work, and there is almost a force-field type thing around the witch. Cue the voice-over of the curse, just in case we forgot about it and were utterly confused as to why Yvaine couldn't touch her.

to:

* ''Film/EnemyMine'' was apparently forced to include subplot about their enemies operating Subverted in ''Film/EdWood''; while Wood shows a mine. On the basis blatant disregard for things like visual continuity and set quality, and justifies this by saying that people wouldn't understand the title could be rephrased as "My Enemy", and would want to know where the mine was. Maybe they could have had someone [[LandMineGoesClick step on one too]].
* ''Film/TheEvilDead1981'' was originally to be called ''Book of the Dead'', until producer Irvin Shapiro argued that the title was too "literary": as he famously said to them, "Nobody wants to watch a movie about a ''book''!" While that's a pretty bizarre claim (the book in question is a TomeOfEldritchLore), ''Franchise/EvilDead'' series creators Creator/SamRaimi and Creator/BruceCampbell have both agreed since that the "The Evil Dead"
no-one really has worked better. Also, both pays attention to the Egyptian and Tibetan textbooks we call ''The Book of the Dead'' are extremely serious manuals on how to navigate the afterlife.
* Creator/HalleBerry's character in ''Film/TheFlintstones'' was supposed to be named Rosetta Stone, but the studio executives thought that no one would get the joke. She was renamed Creator/SharonStone (with the actress' permission).
* ''Film/GIJoeTheRiseOfCobra'': When the Doctor says "We eliminated all self-preservation in them." Destro's response is "English, doctor?"
* ''Film/TheGoldenCompass'' began with an opening narration with many spoilers for the end of the series that spelled out the otherwise elegant metaphors for the soul, identity, consciousness, and individuality.
** Due to ExecutiveMeddling, they changed the name of Iofur Raknison (head bad [[ProudWarriorRaceGuy polar bear]])
smaller details, he does so because it was deemed too similar to main good polar bear Iorek Byrnison.
* In keeping with how
he's projecting his own way of watching films onto the original novel was handled (see Literature, below), the American version of ''Film/HarryPotterAndThePhilosophersStone'' was retitled ''Harry Potter and the Sorcerer's Stone''. This required every scene in which the term "Philosopher's Stone" was mentioned audiences, rather than considering them to be shot twice, with the actors changing the words to "Sorcerer's Stone". Viewers in Canada and the UK can see examples of these alternate scenes in the making-up featurettes on the DVD/Blu-ray release.
be... well, morons.
* The first ''Film/{{Hellboy}}'' has ''Film/FatHead'' points out this problem. The film's story was dumbed-down to the point that is a driving factor in a lot of stuff that would have been explained no longer makes sense, and it has an annoying habit of giving us location tags even when it's obvious where reform movements targeted at the characters are. Do we really need a tag telling us they're in an abandoned subway area when we saw the same area ten minutes ago? And its location was also tagged? At fast food industry, so at one point in Naughton interviews several people to reveal that the movie, ability to recognize that fries and a character cheeseburger is given a vision of the Apocalypse, which the villains are high calorie meal is [[SubvertedTrope pretty much universal]].
* In ''Film/ALetterToThreeWives'', George goes on a rant about how advertising treats customers like this.
* In ''Ride/MuppetVision3D'', this is Rizzo's justification for
trying to bring about. We see pose as [[spoiler:Mickey Mouse -- "They're tourists, what do they know?"]]
* Wayne Gale from ''Film/NaturalBornKillers'' is
a destroyed world with hellish creatures flying about, and no trace firm believer in this; he even explicitly calls his millions of human life anywhere. Just in case the viewers are too thick "morons".
* In ''Film/QuizShow'', Rittenhome makes it clear
to get Goodwin he's not intimidated by the message, we also see a handy newspaper with the headline "APOCALYPSE!" on it.
* The American edition
prospect of the ''Film/{{Highlander}}'' film had the scenes at the beginning cut out being exposed, because {{executive|Meddling}}s thought nobody cares if the cuts between Present Connor at and Past Connor would be too confusing. Naturally, quiz shows are honest or if the European and Japanese versions retained the scenes.
* ''Film/JennifersBody'' stars Creator/AmandaSeyfried as a [[HollywoodHomely plain Jane]]. In case the constant dialogue that about her appearance wasn't enough for the viewers to figure out that she's unattractive, the character is named Needy. Later, [[spoiler:Needy breaks out of the insane asylum and plots to kill Low Shoulder, the Satan-worshiping band that sacrificed Jennifer to Satan. When she explains while hitchhiking that she needs to get to a concert because it's going to be the band's last show, the camera pans over to a road sign reading "Low Shoulder," just in case you didn't get it]].
* The American remake of ''Film/LetTheRightOneIn'', ''Film/LetMeIn'', goes out of its way to explain everything that was left subtle in the Swedish film. One of the most ridiculous examples: in the Swedish film a character leaves a letter quoting ''Theatre/RomeoAndJuliet'', the American remake adds a scene right after of the character reading the play just so the viewer knows ''exactly'' where it comes from. Then there is the case where the ''subtitle translator'' is a moron and doesn't know it's a ''Theatre/RomeoAndJuliet'' quote, therefore mis-phrased the whole quote and lost the audiences.
* There's a drinking game where every time Orlando Bloom as [[Film/TheLordOfTheRings Legolas]] says something unnecessary, you have a shot.
** "So, it's a drinking game?"
** "So, Orlando Bloom's contract specified he get a lot of dialog?"
** "A diversion!"
* ''Film/TheMadnessOfKingGeorge'' is an adaptation of the play ''Theatre/TheMadnessOfGeorgeIII''. Nigel Hawthorne stated (possibly as a joke) that the change was to prevent people from thinking the film was the third in a series, but the author and the director insist that it was to make George's royalty more prominent in the advertising, especially in areas where George III isn't instantly known by that name. In America, George III of the United Kingdom is commonly known as simply "King George," since the first two (along with the fourth, fifth and sixth) don't figure anywhere near as [[UsefulNotes/TheAmericanRevolution prominently in American history]].
* A few crop up in ''Franchise/TheMatrix'' trilogy:
** [[ExecutiveMeddling Complaints from higher ups]] that no one would understand the original purpose of ''The Matrix'' (a computer that uses the brain and nerve cells of its inhabitants) meant they had to change it to a blatantly impossible idea that they are an energy source.
** Executives also had Neo's ending speech changed, as they figured not everyone would understand the word "chrysalis." This makes you wonder how the Architect's talk of "systemic anomalies" got through.
*** By the time a movie series gets to its third release, its usually successful enough that the writers/directors have more leverage to fight executive meddling....alternatively, it's such a failure that the budget has been reduced to whatever the film-crew has in
contestants aren't really earning their pockets fame and the executives just don't care anymore. Obviously the second one doesn't apply here, but it does happen, from time to time.
** And in [[Film/TheMatrixRevolutions the third film]], the Oracle was recast because of the previous actress dying. The in-universe reason for the change in her appearance was explained in a dialogue in her first scene. And then the explanation was repeated every single time she appeared after that in case
fortune.
-->'''Rittenhome:''' See,
the audience was too thick didn't tune in to wrap its heads around it.
* The main plot
watch some amazing display of ''Film/MenInBlack'' was toned down to something not very logical because the original plot was about two alien species about to enter war, and the bug (a 3rd race) was there to provoke it. The audience will obviously be confused about THREE alien races.
* The 1997 LiveActionAdaptation of ''Film/MrMagoo'' ended with the disclaimer: "The preceding film is not intended as an accurate portrayal of blindness or poor eyesight. Blindness or poor eyesight does not imply an impairment of one's ability to be employed in a wide range of jobs, raise a family, perform important civic duties or engage in a well-rounded life. All people with disabilities deserve a fair chance to live and work without being impeded by prejudice."
* In ''Film/ThePatriot'', Tavington's light dragoon regiment was based on that of Banestre Tarleton, a real life British commander, and are even referred to in dialogue as "Green Dragoons" in reference to the green coats worn by the 1st Dragoon Guards. However, someone in charge of the film decided that viewers would have been confused if the British did not all wear primarily red, and to that end the uniform was changed to a green waistcoat under a red frock coat.
* ''Film/WilliamShakespearesRomeoAndJuliet'' by Baz Luhrmann has a habit of doing this. For example, the Capulet Party is given a location subtitle, even though those who don't understand the dialect could likely deduce the 'where' and 'what' from the scene itself. No viewer has ''ever'' been forced to study ''Romeo and Juliet'' before, or been presented with an adaptation, or is
intellectual ability. [[JustHereForGodzilla They just familiar with wanted to watch the story through PopCulturalOsmosis.
* In ''Film/{{Stardust}}'', Michelle Pfeiffer and another witch are both hunting the same girl, Yvaine. When they meet, Michelle gets mad and puts a curse on the other woman, saying, among other things, that she will not be able to see/hear/touch the girl, and that she will not perceive her even if she's right there. Later on the witch puts a spell on Yvaine's companion, which angers her and she starts trying to hit and kick the witch. However, this does not work, and there is almost a force-field type thing around the witch. Cue the voice-over of the curse, just in case we forgot about it and were utterly confused as to why Yvaine couldn't touch her.
money.]]



* After a few test screenings the producers decided that the story of ''Film/SuperMarioBros'' wasn't "tracking" too well, namely the concept of a [[ParallelUniverse parallel world]]. Numerous subplots and expanded scenes were then cut out to focus more on the story at-hand while important concepts were conveyed through [[{{Infodump}} exposition]] added by later [[LoopingLines ADR-looping]] every time a character was offscreen or facing the other way. Most atrociously, the animated intro was added to the beginning of the movie to explicitly explain the parallel world and its evolved dinosaurs, which otherwise would have been a surprise second act.
* In the otherwise excellent ''Film/SympathyForMrVengeance'', the deaf character's girlfriend is often shown spouting anarchist slogans and handing out pamphlets. When the factory owner kidnaps her, she tries to threaten him with claims that she's part of an anarchno-terrorist underground that will find and kill him if he messes with her. [[spoiler:It sounds completely hollow, and he kills her anyway. At the very end, when it looks like the factory owner has come out on top of the cycle of vengeance, he's suddenly confronted by a mysterious group of toughs, who promptly murder him. In a perfectly unnecessary bit of audience hand-holding, the film ''repeats the girl's threats'' in voice-over, completely spoiling the moment.]]
* In an example similar to ''Film/BatmanBegins'' above, the makers of ''Film/ThereWillBeBlood'' apparently assumed that viewers would not remember that Daniel Plainview's plan was to cut a deal with Union Oil and lay a pipeline to the coast so that he would no longer have to pay rail-tanker fees to Standard Oil unless this fairly simple plan were explained again and again every five minutes or so for the entire length of the film.
* At the end of ''Film/TheThreeStooges'' movie adaptation, the Farrely Brothers '''have to blatantly explain to the audience that all of the slapstick and violence was faked''', most notably to the kids (even though it wasn't even targeted toward children, it was targeted toward the adults that grew up on the original B&W shorts). And the sad part? They seemed dead serious about it.
* In Creator/MichaelBay's ''Film/{{Transformers}}'', the first thing Megatron does upon being revived is to loudly announce "'''I am MEGATRON!!!'''" Just in case we hadn't figured that out. Justified in-story: Almost everyone at the facility had been calling him either "Mega-Man," "Ice-Man," or "N.B.E.-1" for ''YEARS.'' So he was probably trying to get it into the thick skulls of the Sector Seven staff, and not the thick skulls of the audience.
* Something of a {{lampshade|Hanging}}d subversion occurs in ''Film/TwentyFourHourPartyPeople'', which begins with Tony Wilson crashing a hang-glider. He turns to the camera and tells us that was symbolic of what will happen to him. "I'll just say one word: 'Icarus'. If you get it, great. If you don't, that's fine too. But you should probably read more." The movie expects that most people will get the (not particularly novel or obscure) reference, but also feels the need to be really proud of the fact that it doesn't explain itself.
** It's more of a reference to how Tony Wilson really acted, as can be seen throughout the film.
* The marketing for the sequels to ''Literature/{{Twilight}}'' is a bit like this. Despite the fact that all three sequels use the main characters on the posters, and the title is in the same UsefulNotes/{{font|s}}, it uses the handle 'The Twilight Saga' which never appears onscreen in the credit sequences.
* The advertising for ''West is West'' goes out of its way to tell viewers that it's a sequel to ''Film/EastIsEast''. Because that wasn't obvious from the name.
* A variant occurs in the 1939 film adaptation of ''Film/TheWizardOfOz'' when [[ExecutiveMeddling studio brass]] forced the producers to make Dorothy's adventures in Oz AllJustADream. Apparently they thought [[SciFiGhetto viewers were too sophisticated to accept that a fantasy land like Oz could be real.]] Go figure.
* Originally in ''Film/X2XMenUnited'', Xavier's hallucination of him returning to the mansion was much more convincing, with scenes of him teaming up with Jason to free Scott and hypnotizing a guard into helping them escape via a helicopter. The problem was, the screening audiences mistook the hallucination for the reality of the movie and were confused by how later scenes conflicted with that.
* Clearly the belief of [[Creator/SeltzerAndFriedberg Jason Friedberg and Aaron Seltzer]]; their movies only contain references to movies made in the past year, presumably in the belief that no one has memories past a year, and wouldn't know the reference of, say, ''TheSmurfs'' (unless they're referencing the movie). And if there's a reference, you can bet somebody will immediately mention what the reference is to.
* Lest, with all these examples, one believes that this trope is nothing but a viewer myth perpetrated in the wrong belief that ExecutiveMeddling is '''often''' caused by this, and people in Hollywood don't really think we're idiots, one blog writer told this (allegedly) true story on the /Film podcast: When director Creator/PaulThomasAnderson was making his 2002 film ''Film/PunchDrunkLove'', the man from the studio marketing department charged with making the film's trailer showed the finished product to Paul before release. Anderson was displeased with it, to say the very least, [[NeverTrustATrailer because the trailer was very generic and did not showcase the fact that the movie is]] ''[[NeverTrustATrailer anything]]'' [[NeverTrustATrailer but your typical romantic comedy/Adam Sandler vehicle]].The marketer's response? To very condescendingly tell Paul, "Paul, Paul, you have to understand, the people watching your movies aren't very bright, so we have to tell them what to think and what to feel or they won't know what to do with the movie." Anderson demanded the marketer be removed from the project, and to this day, he has a large hand in what the trailers/marketing look like for his films. But, allegedly, the guy he fired still has a job in his field. Lovely.
* There are a number of 1950s sci-fi [[BMovie B movies]] that go so far as to put definitions of words used in their exposition ''in the exposition''. The classic example is when a scientist describes a monster growing at "an accelerated, or speeded-up, rate." This is justified by the assumption on the filmmakers' part that their primary audience would be young boys. Films that illustrate this abound on the ''Series/MysteryScienceIndex3000'', including ''Film/TheAmazingColossalMan'' and ''Film/ItConqueredTheWorld''.
* In ''Film/TheWolfOfWallStreet'', Jordan Belfort gives lengthy explanations [[BreakingTheFourthWall to the camera]] of how pump-and-dump schemes and money laundering work, something that might have been justifiable in the time frame of when the movie is set but seems a little unnecessary with the degree of financial literacy in the general public nowadays. It's subtly lampshaded when he begins to explain what an initial public offering is, but then just drops it midway through.



* In ''Literature/AtlasShrugged'', Dr. Floyd Ferris writes the propaganda piece ''Why Do You Think You Think?'' for the general public, whom he believes have the intellectual ability of "drunken louts", and Dr. Stadler agrees with his premise enough to not publicly protest his methods, even though Ferris has cited Stadler's own research, completely out of context, to prove his points. Stadler's agreement with this trope is also why he had the State Science Institute founded in the first place. Many regular people in this universe seem to play this trope straight, although it is also hinted that acting on it is actually [[SelfFulfillingProphecy causing it to become true]].
* Invoked in the Creator/FrederikPohl short story ''Day Million'', as an omniscient narrator who's describing life in the 28th century grows increasingly angry with what he assumes to be the present day reader's ignorant disbelief.
* In ''Literature/InTheKeepOfTime'', repeatedly applied to the tourists who come to visit Kelso and especially Smailholm Tower, even to the point where they are mocked by the children for thinking there's "not much to this place". Granted, even in its ruined state it seems a bit ignorant to assume there was never any significance to it, and dismissing it does come across as insulting. But it isn't as if they can tell what role it used to play merely by looking at it, let alone know about the TimeTravel aspect. Still, the statement that the tourists had "brought with them to Smailholm Tower the interest and imagination they would take to all the other places on their tour", that they "look at a lot of places and never see anything" sadly has some TruthInTelevision in it.
* ''Literature/TheRealFrankZappaBook'':
-->''The more your musical experience, the easier it is to define for yourself what you like and what you don't like. American radio listeners, raised on a diet of _____ ([[{{Disco}} fill in the blank]]), have experienced a musical universe so small they cannot begin to know what they like.''



* Invoked in the Creator/FrederikPohl short story "Day Million", as an omniscient narrator who's describing life in the 28th century grows increasingly angry with what he assumes to be the present day reader's ignorant disbelief.
* The book ''The Design of Everyday Things'' was originally titled ''The Psychology of Everyday Things''. The author, Donald A. Norman, even liked the acronym, POET. However, while the academic community liked the title, the business community did not. Bookstores placed the book in their psychology section, apparently oblivious to its ''contents''.
* ''Literature/HarryPotter''
** The American edition of ''Literature/HarryPotterAndThePhilosophersStone'' was renamed to ''Harry Potter and the Sorcerer's Stone''. Apparently this is because the US publisher thought American kids would reject a book that sounded as though it was about philosophy, and demanded a title that was less "misleading". This despite the fact that the Philosopher's Stone is an actual (theoretical) alchemical artifact, and is explicitly explained in the book, and that there's just no such thing as a Sorcerer's Stone at all. Which makes the Internet firestorms surrounding what to call the book[[note]]If you are being polite, the accepted abbreviation is PS/SS[[/note]] especially bizarre.
** In French the title has been changed to mean "Harry Potter at the Wizards School".
** There are a number of scenes in the books where Hermione has to break down and explain rather simple concepts to Harry and Ron so they can understand it. She's not doing it because Harry and Ron are idiots, but more because the writer was afraid the kids reading might not be able to follow along without help. Sometimes, it's ''Ron'' who does the explaining, especially when it comes to an aspect of wizard culture. Justified as Harry and Hermione were raised among Muggles, while Ron grew up in a wizard family.
* The mid-20th-century novel ''Ten North Frederick'' was mainly set in the present. But one segment is a flashback to the turn of the (20th) century when the main characters' grandfathers were young men. One of these young men tells a friend something about his social interactions with a woman at a dance. Even though it is obvious from context that he is talking about one of his contemporaries, the author interrupts the narrative to explain in his own voice that at the time, "it was customary to refer to girls as women". (For modern readers, the implicit ValuesDissonance is just an added extra.)
* A certain best-selling British novelist was invited to write a short story for a magazine. In the story, the author wrote that the main character and a friend meet in a coffee shop and drink lattes. The editor insisted that latte be changed to cappuccino, because he thought that the readership, who were mainly from the lower/working class, wouldn't know what a latte was.



* Played for laughs in the second episode of Season 5 of ''Series/TheApprentice'' -- Trump starts to explain at length what text messaging is, before stopping and admitting that everyone else knows exactly what text messaging is, and that he's the only person who needs someone to explain it to him, getting a few chuckles from the candidates.



* As the deleted scenes show, the ''Series/ChappellesShow ''skit "Black Bush" was edited to not refer to John Ashcroft and Jeb Bush by name, and instead referred to their black counterparts in the edited skit as "Black Head of the CIA" and "Some Black Dude" respectively, to remind you of their jobs. Ashcroft and "Black Dick Cheney"'s roles were likewise almost entirely cut from the skit.
* All the ''Series/{{CSI}}'' shows consistently insist their viewers are morons by using special effects to illustrate the events implied by the evidence. Even something as simple as a car making a turn requires a demonstration of how it happened.
** The shows also seem to think the viewers are too idiotic to notice over-used plot points. The now almost mandatory "twist" that the twin did it has been done half to death, but not only has the ''Series/{{CSI}}'' franchise used it at least once every season, ''they always draw it out like it's a huge twist''. "The DNA matches!" "But the fingerprints don't/someone saw them somewhere else!" "How is this possible?" Typically after a commercial break, one of the characters will state matter-of-factly that it's twins, as though this is an obscure enough twist that viewers won't know what's going on and will hang around an entire commercial break for the dramatic reveal.
** One episode had them explain why a dog would be drawn to someone who had rubbed their hands with bacon.
* Like ''TOS'' below, ''Series/{{Firefly}}'s'' pilot "Serenity" was deemed too cerebral by Fox executives, who told Creator/JossWhedon and Creator/TimMinear to write a more action-oriented first episode, which became "The Train Job".
* In ''Series/FlashForward2009'', the audience was never trusted to remember even one of the characters' flashforwards. So every single time something happened that had to do with one, we were once again shown that flashforward, usually in its entirety.
** This is probably more about allowing new viewers to drop into the show, than questioning the viewers' intelligence.
** An unfortunate amount of this sort of thing is probably due to exactly that effect: not assuming that your existing viewers are stupid, but that any NEW viewers will be hopelessly lost if the entire situation isn't explained to them every episode. It's one of the reasons that networks are so reluctant to greenlight very arc-heavy shows.
*** It also helps if the [[{{Padding}} episode runs a little short]].
* A brief moment in ''Series/{{Fringe}}'', specifically the episode "August" has Astrid analyzing an Observer's notebook. She points out that there are thousands of symbols and not a single one repeats even once. Peter, [[InformedAbility who is supposed to have an IQ of 190, by the way,]] asks what that means, and Astrid has to explain that language is based on a limited number of repeating symbols. Thanks J.J. We'll figure out all this time travel/interdimensional/genetic engineering/mind melding nonsense ourselves, but please explain to us how the alphabet works.
* Creator/GrantMorrison claims that a planned ''[[Comicbook/TheInvisibles Invisibles]]'' TV series was cancelled because an executive thought no one could understand the concept of telepathy. Or maybe just trying to understand [[MindScrew EVERYTHING ELSE ABOUT THE INVISIBLES.]]
* ''Series/{{Heroes}}'' does this quite often, especially when the dubiously highly intelligent character Mohinder is involved. Complete with set-ups of characters asking questions to prompt the explanation.

to:

* As Discussed and then subverted on ''Series/{{Chopped}}''. In the deleted scenes show, the ''Series/ChappellesShow ''skit "Black Bush" was edited to not refer to John Ashcroft and Jeb Bush by name, and instead referred to their black counterparts in the edited skit as "Black Head of the CIA" and "Some Black Dude" respectively, to remind you of their jobs. Ashcroft and "Black Dick Cheney"'s roles were likewise almost entirely cut from the skit.
* All the ''Series/{{CSI}}'' shows consistently insist their viewers are morons by using special effects to illustrate the events implied by the evidence. Even something as simple as a car making a turn requires a demonstration of how it happened.
** The shows also seem to think the viewers are too idiotic to notice over-used plot points. The now almost mandatory "twist" that the twin did it has been done half to death, but not only has the ''Series/{{CSI}}'' franchise used it at least once every season, ''they always draw it out like it's a huge twist''. "The DNA matches!" "But the fingerprints don't/someone saw them somewhere else!" "How is this possible?" Typically after a commercial break, one of the characters will state matter-of-factly that it's twins, as though this is an obscure enough twist that viewers won't know what's going on and will hang around an entire commercial break for the dramatic reveal.
** One episode had them explain why a dog would be drawn to someone who had rubbed their hands with bacon.
* Like ''TOS'' below, ''Series/{{Firefly}}'s'' pilot "Serenity" was deemed too cerebral by Fox executives, who told Creator/JossWhedon and Creator/TimMinear to write a more action-oriented first
[[AudienceParticipation Viewer's Choice]] episode, which became "The Train Job".
* In ''Series/FlashForward2009'',
Geoffrey Zakarian was ''very'' surprised at the audience was never trusted to remember even one of ingredients the characters' flashforwards. So every single time something happened that had to do with one, we were once again shown that flashforward, usually in its entirety.
** This is probably more about allowing new
home viewers to drop into chose for the show, than questioning contestants, thinking, "They could NOT possibly know about those kinds of ingredients."
* Delightfully mocked in
the viewers' intelligence.
** An unfortunate amount of this sort of thing is probably due to exactly that effect: not assuming that your existing viewers are stupid, but that any NEW viewers will be hopelessly lost if
''Series/DoctorWho'' story ''The Daemons'', which shows the entire situation isn't explained to them every episode. It's one production of the reasons that networks are so reluctant to greenlight very arc-heavy shows.
*** It also helps if the [[{{Padding}} episode runs
a little short]].
* A brief moment in ''Series/{{Fringe}}'', specifically the episode "August" has Astrid analyzing
TV broadcast from an Observer's notebook. She points out that archaeological dig.
-->'''Professor Horner:''' Six inches behind
there are thousands of symbols and not a single one repeats even once. Peter, [[InformedAbility who is supposed to have an IQ of 190, by lies the way,]] asks what that means, and Astrid greatest archaeological find this country has known since Sutton Hoo..\\
'''Fergus (TV Presenter):''' Would you like
to explain that language is based on a limited number of repeating symbols. Thanks J.J. We'll figure out all this time travel/interdimensional/genetic engineering/mind melding nonsense ourselves, but please reference, Professor?\\
'''Horner:''' No. *Fergus then attempts to
explain to us how the alphabet works.
viewers what Sutton Hoo is, but is firmly talked over*
* Creator/GrantMorrison Occasionally embodied by the various [[ExecutiveMeddling Meddling Executives]] in ''Series/{{Episodes}}'';
-->'''Myra:''' Will people know who Creator/RudyardKipling is?\\
'''Sean/Beverly:''' Yes.\\
'''Myra:''' Are you sure?\\
'''Beverly:''' Do you know who he is?\\
'''Myra:''' ...The writer guy?\\
'''Beverly:''' There you go! [[StealthInsult See? People aren't as stupid as you might think!]]
* On ''Series/GarthMarenghisDarkplace'', Garth has a ''very'' low opinion of [[HypocriticalHumour pretty much everyone]] that isn't him, and treats the audience and many of the people he works with like they have single-digit [=IQ=]s.
* On ''Series/HaveIGotNewsForYou'', Victoria Coren claimed the BBC's coverage of the Diamond Jubilee Pageant was this, with it being aimed at "some imaginary idiot".
* A DiscussedTrope in the ''Series/ItsAlwaysSunnyInPhiladelphia'' episode "The Gang Makes Lethal Weapon 6." Mac keeps improvising AsYouKnow dialogue and has to be repeatedly told that the viewers aren't as dumb as he is.
* In ''Series/KennyVsSpenny'', during "Who can produce a better commercial" Spenny
claims that a planned ''[[Comicbook/TheInvisibles Invisibles]]'' TV series was cancelled it doesn't matter if the pizza he's making doesn't taste good because an executive thought no one could understand the concept of telepathy. Or maybe just trying to understand [[MindScrew EVERYTHING ELSE ABOUT THE INVISIBLES.]]
* ''Series/{{Heroes}}'' does this quite often, especially when the dubiously highly intelligent character Mohinder is involved. Complete with set-ups of characters asking questions to prompt the explanation.
kids can't tell what good food tastes like.



* ''Series/{{Game of Thrones}}'':
** This caused much disappointment for fans when the show changed the ending of the Moon Door speech to "Your sister" from "ONLY CAT!"
** There's a justified example in the first episode. We're told quite repetitively that JAIME AND CERSEI ARE SIBLINGS, YOU HEAR, including a particularly awkward dubbed-in sentence where Arya randomly says "Look, it's the queen's brother!" for no real reason. As it turns out, however, it was actually necessary for the producers to do this--viewers of the early shoots didn't quite grasp it, and therefore failed to recognize the significance and implications of [[BrotherSisterIncest Jaime and Cersei getting it on in the last scene.]]
* The scenes of ''Series/{{Lost}}'' in which Daniel Faraday (or almost any character) explains time travel are slow-paced and overly pronounced with a head tilt and dramatic music ("we just don't know where we are - dum dum dum - in time!" for the millionth-time-over "explanation"). In a show where audiences are expected to believe an oft-parodied amount of wacky situations and plot lines, time travel must be thoroughly explained, lest the skeptics start wars on the internets. There's also the conversation between Miles and Hurley where Hurley seems unable to grasp that, despite the StableTimeLoop, since this isn't ''their'' past, they can still die.
** The conversation was meant to parody the sort of arguments that often occur between Lost fans, and was not intended to be an explanation at all. Notably, both Hurley and Miles wind up being wrong, but in different ways.
** Also, Nestor Carbonell (Richard Alpert) got a role in ''Cane'', on opposing network CBS. They said he wouldn't be allowed for guest spots in ''Lost'' because viewers would be confused by him being in two shows. (''Cane'' got the axe in just one season because of the writer's strike; Carbonell returned to ''Lost'', and in season 6 was promoted to the main cast).
** There's also the unnatural way that some characters talk when a long forgotten plot point or character is brought back as though the writers forgot that the first four seasons take place in an ExtremelyShortTimespan. For instance, in season 4 Michael returns and this is mentioned by Ben. Sawyer immediately says "the same Michael that killed two women and betrayed us?", when it's only been a couple of weeks in the show's timeline.
* Viewers of “The [=McLaughlin=] Group” are advised of the next topic of discussion by a full-screen title card with accompanying music. Then there is a cutaway to a close-up of John [=McLaughlin=], now with the topic super-imposed at the bottom. Then John, just to be sure we’re all on the same page, sonorously announces the topic that his panel will now discuss.
* Parodied in a sketch on ''Series/ThatMitchellAndWebbLook''. Creator/GilbertAndSullivan are facing critical failure and try to recapture their past glory with new works such as [[Film/{{Jaws}} "Shark With Big Teeth"]] and [[Film/TheExorcist "The Girl With A Demon That Was Removed By a Vicar"]]. When all of these prove to be even ''more'' unsuccessful, Gilbert and Sullivan decide the shows weren't "accessible" enough and they need something more in the style of their last popular hit ''Theatre/TheMikado'' - so they write an incredibly crude and racist operetta about [[HollywoodNatives natives in the jungle]], which is a smash. [[LampshadedTrope Lampshaded]] as Sullivan asks "you don't think we've ... cheapened ourselves?" and Gilbert replies "Nah."

to:

* ''Series/{{Game In ''Series/MadeInCanada'', this is apparently one of Thrones}}'':
** This caused much disappointment for fans when
Pyramid's mission statements, as they knowingly produce programming that is some combination of crass, obvious, or stupid but which still draws big audiences. For example, after Alan changes the show changed the ending of the Moon Door speech to "Your sister" from "ONLY CAT!"
** There's a justified example
title series in the first episode. We're told quite repetitively that JAIME AND CERSEI ARE SIBLINGS, YOU HEAR, including Series 5 episode "Dock Cops" from a particularly awkward dubbed-in sentence where Arya randomly says "Look, it's the queen's brother!" for no real reason. As it turns out, however, it was actually necessary for the producers to do this--viewers of the early shoots didn't quite grasp it, and therefore failed to recognize the significance and implications of [[BrotherSisterIncest Jaime and Cersei getting it on in the last scene.]]
* The scenes of ''Series/{{Lost}}'' in which Daniel Faraday (or almost any character) explains time travel are slow-paced and overly pronounced
gritty detective series with a head tilt and dramatic music ("we just don't know where we middle-aged male lead to a campy action series with two young female leads, audience figures skyrocket.
* In ''Series/MadMen'', perfectly straightforward advertising pitches
are - dum dum dum - in time!" for the millionth-time-over "explanation"). In a show where audiences are expected to believe an oft-parodied amount of wacky situations and plot lines, time travel must be thoroughly explained, lest the skeptics start wars often rejected on the internets. There's also the conversation between Miles and Hurley where Hurley seems unable to grasp that, despite the StableTimeLoop, since this isn't ''their'' past, they can still die.
** The conversation was meant to parody the sort of arguments
assumption that often occur between Lost fans, and was not intended to be an explanation at all. Notably, both Hurley and Miles wind up being wrong, but in different ways.
** Also, Nestor Carbonell (Richard Alpert) got a role in ''Cane'', on opposing network CBS. They said he wouldn't be allowed for guest spots in ''Lost'' because viewers
potential consumers would be either confused by him being in two shows. (''Cane'' got the axe in just one season because of the writer's strike; Carbonell returned to ''Lost'', and in season 6 was promoted to the main cast).
** There's also the unnatural way that some characters talk when a long forgotten plot point
or character is brought back as though the writers forgot that the first four seasons take place in an ExtremelyShortTimespan. For instance, in season 4 Michael returns and this is mentioned by Ben. Sawyer immediately says "the same Michael that killed two women and betrayed us?", when it's only been a couple of weeks in the show's timeline.
* Viewers of “The [=McLaughlin=] Group” are advised of the next topic of discussion by a full-screen title card with accompanying music. Then there is a cutaway to a close-up of John [=McLaughlin=], now with the topic super-imposed at the bottom. Then John, just to be sure we’re all on the same page, sonorously announces the topic that his panel will now discuss.
* Parodied in a sketch on ''Series/ThatMitchellAndWebbLook''. Creator/GilbertAndSullivan are facing critical failure and try to recapture their past glory with new works such as [[Film/{{Jaws}} "Shark With Big Teeth"]] and [[Film/TheExorcist "The Girl With A Demon That Was Removed By a Vicar"]]. When all of these prove to be even ''more'' unsuccessful, Gilbert and Sullivan decide the shows weren't "accessible" enough and they need something more in the style of their last popular hit ''Theatre/TheMikado'' - so they write an incredibly crude and racist operetta about [[HollywoodNatives natives in the jungle]], which is a smash. [[LampshadedTrope Lampshaded]] as Sullivan asks "you don't think we've ... cheapened ourselves?" and Gilbert replies "Nah."
bored.



* Played straight and subverted multiple times in ''Series/{{NCIS}}''. [=McGee=], Ducky, or Abby will sometimes go off into {{technobabble}} while explaining what they have just found. Gibbs will either cut them off and demand the bottom line, or ask for a translation. Sometimes, they will cut themselves off.
--> '''Abby:''' The hair's missing a protein called -- You know what, it doesn't matter what it's called, the important thing is it's not there.
** It was called ''Navy NCIS'' [[DepartmentOfRedundancyDepartment (Navy Naval Criminal Investigative Service)]] in its first season because execs were worried that viewers would think it was part of the CSI franchise. Never mind that you'd have to assume that the "CIS" part stands for "Crime Investigation Scene". Never mind that the different number and order of the letters would actually be an easy way to indicate to someone who is only semi-literate that they ''aren't'' the same show. This was lampshaded by Tony early on when someone asked him if NCIS is like CSI - "only if you're dyslexic" - but even that's a stretch. More like "only if you don't know the alphabet and can't count to four".
* An episode of ''Series/NewsRadio'' involved the use of a polygraph. The executives didn't think the average person would know what a polygraph was, so they made the writers put something in that explained it. The writers got even though, because whenever someone mentions the polygraph, Dave chimes in that a polygraph is a lie detector. Whoever he was talking to always responds, "Dave, I'm not an idiot."
* This belief is ultimately what led to ''Series/NowhereMan'''s cancellation.
* In ''Series/{{Numb3rs}}'', it may be true that there are cases where really sophisticated math are used in the show. "Self Organized Criticality" and "Cake Cutting Algorithm" are some major examples and most people would require analogies to understand them. But the analogies don't stop there. The producers pretty much use analogies for everything that would even be common sense. Even a simple task such as trial and error.
* Although perhaps not considered such at the time, a tedious explanation of DNA and forensic science can be found in some episodes of ''Series/{{Quincy}}''.
* Those damn locational tags in ''Series/RobinHood''. Presumably, the show spent a lot of money on the software that had a shooting arrow flit across the screen and display a subtitle such as "Locksley" or "Sherwood" every time there was a change of scenery, because they use them ''all the time''. Especially irritating is when they stated the obvious, such as "Nottingham Castle" swishing across whenever there's an establishing shot of the castle; or when Kate tells Robin that Isabella wants to meet him in the meadow: cut straight to the meadow which is helpfully subtitled: "The Meadow." Thanks, show.
* ''Series/{{Seinfeld}}''

to:

* Played straight Discussed in ''Series/TheNewsroom'', between Will and subverted multiple times Mackenzie during their first meeting. Will is a seasoned professional who believes in ''Series/{{NCIS}}''. [=McGee=], Ducky, its validity or Abby will sometimes go off into {{technobabble}} inevitable applicability, while explaining what Mac is a defier who thinks there is room for intelligent content in the news. She manages to convince Will of his error, but they have just found. Gibbs will either cut them off and demand to [[LowestCommonDenominator compromise]] on one occasion when the bottom line, or ask for a translation. Sometimes, they will cut themselves off.
--> '''Abby:''' The hair's missing a protein called -- You know what, it doesn't matter what it's called,
ratings plummet.
* ''Series/{{QI}}'':
** Phill Jupitus derides
the important thing is it's not there.
** It was called ''Navy NCIS'' [[DepartmentOfRedundancyDepartment (Navy Naval Criminal Investigative Service)]] in its first season because execs were worried
fact that viewers would think it was part of the CSI franchise. Never mind that you'd have to assume that the "CIS" part stands for "Crime Investigation Scene". Never mind that the different number and order of the letters would actually be an easy way to indicate to someone who is only semi-literate that they ''aren't'' the same show. This was lampshaded by Tony early on when someone asked discussing Cpt. Flint, the parrot in ''Literature/TreasureIsland'', the picture of him if NCIS is like CSI - "only if you're dyslexic" - but even that's a stretch. More like "only if you don't know on Long John Silver's shoulder had the alphabet and can't count to four".
* An episode of ''Series/NewsRadio'' involved the use
parrot circled.
** Lampshaded repeatedly whenever a picture
of a polygraph. The executives didn't think the average person would common object is shown when Stephen goes, "There's a picture of a _____, in case you wanted to know what a polygraph was, so they made the writers put something in that explained it. The writers got even though, because whenever someone mentions the polygraph, Dave chimes in that a polygraph is a lie detector. Whoever he was talking to always responds, "Dave, I'm not an idiot.one looked like."
* This belief is ultimately what led ''Series/{{Rome}}'':
** Caesar rehearses how
to ''Series/NowhereMan'''s cancellation.
* In ''Series/{{Numb3rs}}'', it may be true
favorably spin and manipulate a peace proposal in terms accessible and understandable by the ''hoi polloi'' (a derogatory word for the masses, the riff-raff).
** Antony affably taunts Brutus for giving a speech "too cerebral for
that there are cases where really sophisticated math are used in kind of audience". ManipulativeBastard Antony instead delivers (offscreen) the show. "Self Organized Criticality" other famous [[Theatre/JuliusCaesar Shakespearean speech]] full of energy, [[BastardlySpeech demagoguery]] and "Cake Cutting Algorithm" are some major examples and most people would require analogies to understand them. But the analogies don't stop there. The producers pretty much use analogies for everything dramatic effect that would even be common sense. Even a simple task such as trial and error.
* Although perhaps not considered such at
[[RoaringRampageOfRevenge infuriates the time, a tedious explanation of DNA and forensic science can be found in some episodes of ''Series/{{Quincy}}''.
* Those damn locational tags in ''Series/RobinHood''. Presumably, the show spent a lot of money on the software that had a shooting arrow flit across the screen and display a subtitle such as "Locksley" or "Sherwood" every time there was a change of scenery, because they use them ''all the time''. Especially irritating is when they stated the obvious, such as "Nottingham Castle" swishing across whenever there's an establishing shot of the castle; or when Kate tells Robin that Isabella wants to meet him in the meadow: cut straight to the meadow which is helpfully subtitled: "The Meadow." Thanks, show.
masses against Caesar's assassins]].
* ''Series/{{Seinfeld}}'' :



* Probably ''should'' be invoked by ''Series/{{Smallville}}'', if the message boards are any indication…
--> '''Fan 1:''' How did the Fortress get repaired? Brainiac infected it!
--> '''Fan 2:''' When Brainiac was killed, the Fortress obviously [[NoOntologicalInertia slowly recovered and went back to normal]].
--> '''Fan 1:''' ...They should just say that instead of making the fans assume that.
* Simultaneously used and subverted in ''Series/StargateSG1''. Super-scientist Carter would often pause to lecture in {{technobabble}} to O'Neill, the leader and least eggheaded member of the team, about fairly basic real-world scientific principles. Not only did this make sure that less-knowledgeable audience members wouldn't be completely lost, it also provided some amusement for sci-fi fans who are already familiar with this stuff, when O'Neill would cut off Carter and have her get to the point. To paraphrase a typical example:
-->'''Carter:''' First, sir, we dial the Stargate out to the world orbiting the black hole, then launch it towards the star from a minimum safe distance. When it comes close enough to the star's surface, it will begin siphoning off matter from the photosphere, imbalancing...\\
'''O'Neill:''' Yes, yes, it'll suck away the sun's gas. Which will do what, exactly?\\
'''Carter:''' Make the star go boom.\\
'''O'Neill:''' Cool. That's what I needed to know.
** Another example:
--->'''Carter:''' That might just excite the phase particles enough to bring them into our visible light spectrum.\\
'''O'Neill:''' Carter?\\
'''Carter:''' Sir, the invisibility field must operate-\\
'''O'Neill:''' Are you about to tell me that you can make the invisible guy visi-\\
'''Carter:''' Yes, sir.\\
'''O'Neill:''' That's all I need.
** This trope was also reverse lampshaded in the comedy episode ''200'', in which Marty proposes several ridiculous ideas for a Stargate movie that rip off other science-fiction shows. Mitchell tells him off:
-->'''Mitchell''': Never underestimate your audience. They're generally sensitive, intelligent people who respond positively to quality entertainment. [beat]
** Richard Dean Anderson (O'Neill) told us what he thought of this trope in one of the DVD featurettes:
--->"I remember hearing that you have to dumb down material to meet the audience, which I thought was one of the more offensive things I ever heard. That's ludicrous. I mean, give us all the benefit of the doubt, if nothing else, but certainly give us some credit for being intelligent beings."
* When classic ''Series/{{Star Trek|The Original Series}}'' was first getting started, its first proposed pilot was rejected by executives for this reason. Said executives seemed convinced that the intelligent writing of the original pilot, "The Cage", would have been impossible for viewers to understand, and that more action was needed to draw modern viewers in. There's no telling how things might have gone had they not done this. Presumably, Jeffrey Hunter would have been the captain of the Enterprise, as opposed to Shatner. Some of the producers later said that NBC's problem with "The Cage" wasn't the intelligence but the ''sex'' -- but in any case, one of the reasons for ''Star Trek'''s appeal is that Roddenberry did ''not'' believe viewers were stupid. He often expressed faith that people would be able to grasp even his more radical ideas: "there is an intelligent life form at the other end of this tube."
* Lampshaded in ''Series/Studio60OnTheSunsetStrip'', partially as a TakeThat from Creator/AaronSorkin. Whether or not it was truly averted on the show, is somewhat debatable, as characters talk about how viewers aren't morons, but other parts of it consist of Sorkin preaching to the audience.
* In ''Series/{{Supernatural}}'', "Weekend at Bobby's" uses this to a staggering extent. In the start [[spoiler: Bobby threatens a demon that he'll burn a bag containing "hers", which she claims is a myth, but when he does burn it the demon is destroyed.]] The moderately awake will remember that [[spoiler: ghosts can be killed by burning their bones and that demons are actually the spirits of the damned dead (a fact that is also made clear in the episode), so the bag must have contained her bones and the process works on demons]]. In the end [[spoiler: Bobby threatens to burn Crowley's bones]]. Do you get it now? Well in case you didn't [[spoiler: Crowley repeats the claim that it's a myth, while Bobby references the demon he destroyed at the beginning of the episode as evidence that it's not.]] In case you'd forgotten. Though it does at least make sense for him to bring it up again under the circumstances. But then the show proceeds to have a FLASHBACK to the starting scene, this time showing more clearly that [[spoiler: the bag contained bones, and how the demon burned up when he destroyed them]]. Then Bobby [[spoiler: specifically calls demons "ghosts with ego", just to make things ''absolutely clear'']]. With all that, it's astonishing they didn't feel the need to remind everyone that ghosts can be destroyed by burning their bones. After all, it's only happened on the show about 30 times.
** ''Supernatural'' generally has a bad case of this trope. As well as explaining the obvious, it isn't internally consistent and the writers seem to work on the assumption that nobody's going to think too hard about any of it. But there are [[MrFanservice other reasons]] [[HolyShitQuotient for watching it]], so it all works out fine in the end.
* The creators of the highly {{speculative|Documentary}} ''Series/WalkingWithDinosaurs'' and its follow-ups faced many angry criticisms by people who feared the audience might think that the computer-animated dinosaurs in the program are real, and be "fooled" into believing that everything the {{Narrator}} says is a true, scientific fact. They replied that people aren't that dumb -- they know that a lot of guesswork is involved. Sadly, many people ''did'' fall for everything, though the complementary books (which tried to justify the show's most [[ArtisticLicensePaleontology shakiest of science]]) sure helped in this.
** In TheFilmOfTheSeries, extremely intrusive narration and dialogue got added very late in production onto what was originally meant to be a silent film. The execs' reasoning is that they wanted to gear the film towards kids, but they feared that they wouldn't understand what was going on unless everything was clearly spelled out. Do mind, the animation, movements and facial expressions of the dinosaurs were made slightly anthropomorphic for this reason to begin with, yet they still insisted on dubbing in a hastily-written voiceover.
* In an episode of ''Series/TheWeirdAlShow'', The Hooded Avenger mentions a bunch of impressing-sounding achievements he has, including a [=PhD=]. The network demanded that [=PhD=] be defined for kids who wouldn't understand the term (although they made no such requests for any of the other obscure/made up information), so Al explains it to Bobby...who replies with "Duh, I'm not an idiot."
* ''Series/TheBernieMacShow'' has to spell out literally everything in the script.
* On the reality show ''Whodunit'', they started to show exit interviews from the eliminated contestants (who were shown being "murdered") solely to inform viewers that the contestant wasn't actually killed. Unfortunately, this was a justified example because some viewers actually did think the eliminated contestants were really killed.
* In ''Series/TheWildWildWest'' episode "The Night of the Golden Cobra," the BigBad takes Jim, Artie and the daughter of Mr. Singh (Creator/BorisKarloff) to the cellar of Mr. S's palace [[spoiler: under which is part of the huge expanse of oil that he wants, and in which he ends up drowning]] and says out loud "We are in the cellar of the palace." It's moments like this that make you understand ''Series/WonderWoman'' always using onscreen captions.
* Amazingly averted at NBC during Sylvester L. Weaver, Jr.'s tenure as president there. Weaver believed so deeply that broadcasting should educate as well as entertain that he typically required NBC shows to include at least one sophisticated cultural reference or performance per installment. Unfortunately, this led to disputes with David Sarnoff, chairman of the board of NBC corporate parent RCA, as Sarnoff generally found Weaver's ideas to be either too expensive or too highbrow for company tastes.
* Documentary shows often do this, because again, they don't know whether you're a twelve year old who has never taken a physics class before in their lives or a grad student getting their Ph.D in physics. For just ''one'' example.
* Did you forget what show you're watching despite the fact that every newer cable box or digital TV displays the title and synopsis immediately after changing the channel? Not to worry, for many networks now display the program's name on-screen either coming out of break or for the entire episode. And now with Website/{{Twitter}}, said plug is now in "[=#=]CamelCase" with a convenient hashtag ready to go for online discussion.
* Every American SoapOpera known to man falls under this. Any time there is a mystery, the most obvious answer is nearly ''always'' the right one and horribly blatant clues are provided to the audience to spell it out. Despite this, it doesn't stop some hardcore fans from theorizing all sorts of possibilities that make '''''much''''' better sense than what ends up being revealed later on, in an often quite disappointing way. This happens quite often especially on the CBS series ''Series/TheYoungAndTheRestless'', and ''Series/TheBoldAndTheBeautiful''.
* Many game shows (e.g., ''Series/{{Survivor}}'') explain the rules of the game ''repeatedly'' to players and viewers alike as if hosts don't know which people have [[RealityShowGenreBlindness never seen the show before yet are playing regardless]] or in case someone just randomly tuned in to find the game show on and they've never seen it before. Justifiable in some games like ''Series/ThePriceIsRight'' or ''Series/{{Survivor}}'' where they play different challenges each game, especially if it's a ''new'' challenge or game that was added to the game.
** This overlaps with OurLawyersAdvisedThisTrope: ''Series/{{Survivor}}'', ''Series/TheAmazingRace'', ''Series/AmericasNextTopModel'' and all the rest are ''required'' to state the prizes and rules in every episode due to laws regulating transparency, competition, and lotteries. Whether or not Viewers Are Morons, the federal government isn't, so the repetitions will remain.
** British MP Ann Widdecombe called the presenter on ITV's The Chase out on this. When the host said he had to explain the rules again for people who'd forgotten them, she did so for him, quickly, simply and precisely so she could get back on with the game.
* The BBC documentary series ''Planet Earth'' is originally narrated by David Attenborough, but when the show was adapted to American audiences, the narration was dumbed down, boasting more about the expenses and challenges behind the shots with less educational material, narrated by Sigourney Weaver. The original BBC version can be bought on DVD or Blu Ray though.
* French Channel [=TF1=] likes to re-order episodes to put in sequence two episodes featuring the same MonsterOfTheWeek. Because the PreviouslyOn intro is not enough for the viewer to remember who that guy from last month is.
* ''Series/{{Primeval}}'': When [[BigBad Helen Cutter]] is killed by a raptor at the end of series 3, Danny Quinn was to start whistling [[TheWizardOfOz "Ding Dong, the Witch is Dead"]]. This was taken out because it was felt the viewers wouldn't get the reference.
* Delightfully mocked in the ''Series/DoctorWho'' story ''The Daemons'', which shows the production of a TV broadcast from an archaeological dig.
-->'''Professor Horner:''' Six inches behind there lies the greatest archaeological find this country has known since Sutton Hoo..\\
'''Fergus (TV Presenter):''' Would you like to explain that reference, Professor?\\
'''Horner:''' No. *Fergus then attempts to explain to the viewers what Sutton Hoo is, but is firmly talked over*

to:

* Probably ''should'' be invoked by ''Series/{{Smallville}}'', if In the message boards are any indication…
--> '''Fan 1:''' How did the Fortress get repaired? Brainiac infected it!
--> '''Fan 2:''' When Brainiac was killed, the Fortress obviously [[NoOntologicalInertia slowly recovered and went back to normal]].
--> '''Fan 1:''' ...They should just say that instead of making the fans assume that.
* Simultaneously used and subverted in ''Series/StargateSG1''. Super-scientist Carter would often pause to lecture in {{technobabble}} to O'Neill, the leader and least eggheaded member of the team, about fairly basic real-world scientific principles. Not only did this make sure that less-knowledgeable audience members wouldn't be completely lost, it also provided some amusement for sci-fi fans who are already familiar with this stuff, when O'Neill would cut off Carter and have her get to the point. To paraphrase a typical example:
-->'''Carter:''' First, sir, we dial the Stargate out to the world orbiting the black hole, then launch it towards the star from a minimum safe distance. When it comes close enough to the star's surface, it will begin siphoning off matter from the photosphere, imbalancing...\\
'''O'Neill:''' Yes, yes, it'll suck away the sun's gas. Which will do what, exactly?\\
'''Carter:''' Make the star go boom.\\
'''O'Neill:''' Cool. That's what I needed to know.
** Another example:
--->'''Carter:''' That might just excite the phase particles enough to bring them into our visible light spectrum.\\
'''O'Neill:''' Carter?\\
'''Carter:''' Sir, the invisibility field must operate-\\
'''O'Neill:''' Are you about to tell me that you can make the invisible guy visi-\\
'''Carter:''' Yes, sir.\\
'''O'Neill:''' That's all I need.
** This trope was also reverse lampshaded in the comedy
''Series/{{Supernatural}}'' episode ''200'', in which Marty proposes several ridiculous ideas for a Stargate movie that rip off other science-fiction shows. Mitchell tells him off:
-->'''Mitchell''': Never underestimate your audience. They're generally sensitive, intelligent people who respond positively to quality entertainment. [beat]
** Richard Dean Anderson (O'Neill) told us what he thought of this trope in one of
[[Recap/SupernaturalS02E18HollywoodBabylon Hollywood Babylon]], the DVD featurettes:
--->"I remember hearing that you have to dumb down material to meet the audience, which I thought was one of the more offensive things I ever heard. That's ludicrous. I mean, give us all the benefit of the doubt, if nothing else, but certainly give us some credit for being intelligent beings."
* When classic ''Series/{{Star Trek|The Original Series}}'' was first getting started, its first proposed pilot was rejected by executives for this reason. Said executives seemed convinced that the intelligent writing of the original pilot, "The Cage", would have been impossible for viewers to understand, and that more action was needed to draw modern viewers in. There's no telling how things might have gone had they not done this. Presumably, Jeffrey Hunter would have been the captain of the Enterprise, as opposed to Shatner. Some of the producers later said that NBC's problem with "The Cage" wasn't the intelligence but the ''sex'' -- but in any case, one of the reasons for ''Star Trek'''s appeal
network executive Brad Redding is that Roddenberry did ''not'' believe viewers were stupid. He often expressed faith that people would be able to grasp even his more radical ideas: "there is an intelligent life form at the other end of this tube."
* Lampshaded in ''Series/Studio60OnTheSunsetStrip'', partially as a TakeThat from Creator/AaronSorkin. Whether or not it was truly averted on the show, is somewhat debatable, as characters talk about how viewers aren't morons, but other parts of it consist of Sorkin preaching to the audience.
* In ''Series/{{Supernatural}}'', "Weekend at Bobby's" uses this to a staggering extent. In the start [[spoiler: Bobby threatens a demon that he'll burn a bag containing "hers", which she claims is a myth, but when he does burn it the demon is destroyed.]] The moderately awake will remember that [[spoiler: ghosts can be killed by burning their bones and that demons are actually the spirits of the damned dead (a fact that is also made clear in the episode), so the bag must have contained her bones and the process works on demons]]. In the end [[spoiler: Bobby threatens to burn Crowley's bones]]. Do you get it now? Well in case you didn't [[spoiler: Crowley repeats the claim that it's a myth, while Bobby references the demon he destroyed at the beginning of the episode as evidence that it's not.]] In case you'd forgotten. Though it does at least make sense for him to bring it up again under the circumstances. But then the show proceeds to have a FLASHBACK to the starting scene, this time showing more clearly that [[spoiler: the bag contained bones, and how the demon burned up when he destroyed them]]. Then Bobby [[spoiler: specifically calls demons "ghosts with ego", just to make things ''absolutely clear'']]. With all that, it's astonishing they didn't feel the need to remind everyone that ghosts can be destroyed by burning their bones. After all, it's only happened on the show about 30 times.
** ''Supernatural'' generally has a bad case of this trope. As well as explaining the obvious, it isn't internally consistent and the writers seem to work on the assumption that nobody's going to think too hard about any of it. But there are [[MrFanservice other reasons]] [[HolyShitQuotient for watching it]], so it all works out fine in the end.
* The creators of the highly {{speculative|Documentary}} ''Series/WalkingWithDinosaurs'' and its follow-ups faced many angry criticisms by people who feared
concerned the audience might think that the computer-animated dinosaurs in the program are real, and be "fooled" into believing that everything the {{Narrator}} says is a true, scientific fact. They replied that people aren't that dumb -- they know that a lot of guesswork is involved. Sadly, many people ''did'' fall for everything, though the complementary books (which tried to justify the show's most [[ArtisticLicensePaleontology shakiest of science]]) sure helped in this.
** In TheFilmOfTheSeries, extremely intrusive narration and dialogue got added very late in production onto what was originally meant to be a silent film. The execs' reasoning is that they wanted to gear the film towards kids, but they feared that they wouldn't
will not understand what was going on unless everything was clearly spelled out. Do mind, how the animation, movements and facial expressions of ghosts in Hell could hear the dinosaurs were made slightly anthropomorphic for this reason chanting. Marty agrees to begin with, yet they still insisted on dubbing add in a hastily-written voiceover.
* In
an episode of ''Series/TheWeirdAlShow'', The Hooded Avenger mentions a bunch of impressing-sounding achievements he has, including a [=PhD=]. The network demanded that [=PhD=] be defined for kids who wouldn't understand the term (although they made no such requests for any of the other obscure/made up information), so Al explains it to Bobby...who replies with "Duh, I'm not an idiot."
* ''Series/TheBernieMacShow'' has to spell out literally everything in the script.
* On the reality show ''Whodunit'', they started to show exit interviews from the eliminated contestants (who were shown being "murdered") solely to inform viewers that the contestant wasn't actually killed. Unfortunately, this was a justified example because some viewers actually did think the eliminated contestants were really killed.
* In ''Series/TheWildWildWest'' episode "The Night of the Golden Cobra," the BigBad takes Jim, Artie
[[{{exposition}} "explainer"]], and the daughter of Mr. Singh (Creator/BorisKarloff) to next time the cellar of Mr. S's palace [[spoiler: under which scene is part of filmed the huge expanse of oil that he wants, and in which he ends up drowning]] and says out loud "We are in the cellar of the palace." It's moments like this that make you understand ''Series/WonderWoman'' always using onscreen captions.
* Amazingly averted at NBC during Sylvester L. Weaver, Jr.'s tenure as president there. Weaver believed so deeply that broadcasting should educate as well as entertain that he typically required NBC shows to include at least one sophisticated cultural reference or performance per installment. Unfortunately, this led to disputes with David Sarnoff, chairman of the board of NBC corporate parent RCA, as Sarnoff generally found Weaver's ideas to be either too expensive or too highbrow for company tastes.
* Documentary shows often do this, because again, they
following additional dialogue has been inserted.
-->'''Kendra:''' But I
don't know whether you're a twelve year old who has never taken a physics class before understand. [[LampshadeHanging If they were in hell, how could they hear our chanting]]?
-->'''[[MrExposition Mitch]]:''' They must have super-hearing!
* Parodied in a sketch on ''Series/ThatMitchellAndWebbLook''. Creator/GilbertAndSullivan are facing critical failure and try to recapture
their lives or past glory with new works such as [[Film/{{Jaws}} "Shark With Big Teeth"]] and [[Film/TheExorcist "The Girl With A Demon That Was Removed By a grad student getting Vicar"]]. When all of these prove to be even ''more'' unsuccessful, Gilbert and Sullivan decide the shows weren't "accessible" enough and they need something more in the style of their Ph.D last popular hit ''Theatre/TheMikado'' - so they write an incredibly crude and racist operetta about [[HollywoodNatives natives in physics. For just ''one'' example.
* Did you forget what show you're watching despite
the fact that every newer cable box or digital TV displays the title and synopsis immediately after changing the channel? Not to worry, for many networks now display the program's name on-screen either coming out of break or for the entire episode. And now with Website/{{Twitter}}, said plug is now in "[=#=]CamelCase" with a convenient hashtag ready to go for online discussion.
* Every American SoapOpera known to man falls under this. Any time there
jungle]], which is a mystery, the most obvious answer is nearly ''always'' the right one and horribly blatant clues are provided to the audience to spell it out. Despite this, it doesn't stop some hardcore fans from theorizing all sorts of possibilities that make '''''much''''' better sense than what ends up being revealed later on, in an often quite disappointing way. This happens quite often especially on the CBS series ''Series/TheYoungAndTheRestless'', and ''Series/TheBoldAndTheBeautiful''.
* Many game shows (e.g., ''Series/{{Survivor}}'') explain the rules of the game ''repeatedly'' to players and viewers alike
smash. [[LampshadedTrope Lampshaded]] as if hosts Sullivan asks "you don't know which people have [[RealityShowGenreBlindness never seen the show before yet are playing regardless]] or in case someone just randomly tuned in to find the game show on think we've ... cheapened ourselves?" and they've never seen it before. Justifiable in some games like ''Series/ThePriceIsRight'' or ''Series/{{Survivor}}'' where they play different challenges each game, especially if it's a ''new'' challenge or game that was added to the game.
** This overlaps with OurLawyersAdvisedThisTrope: ''Series/{{Survivor}}'', ''Series/TheAmazingRace'', ''Series/AmericasNextTopModel'' and all the rest are ''required'' to state the prizes and rules in every episode due to laws regulating transparency, competition, and lotteries. Whether or not Viewers Are Morons, the federal government isn't, so the repetitions will remain.
** British MP Ann Widdecombe called the presenter on ITV's The Chase out on this. When the host said he had to explain the rules again for people who'd forgotten them, she did so for him, quickly, simply and precisely so she could get back on with the game.
* The BBC documentary series ''Planet Earth'' is originally narrated by David Attenborough, but when the show was adapted to American audiences, the narration was dumbed down, boasting more about the expenses and challenges behind the shots with less educational material, narrated by Sigourney Weaver. The original BBC version can be bought on DVD or Blu Ray though.
* French Channel [=TF1=] likes to re-order episodes to put in sequence two episodes featuring the same MonsterOfTheWeek. Because the PreviouslyOn intro is not enough for the viewer to remember who that guy from last month is.
* ''Series/{{Primeval}}'': When [[BigBad Helen Cutter]] is killed by a raptor at the end of series 3, Danny Quinn was to start whistling [[TheWizardOfOz "Ding Dong, the Witch is Dead"]]. This was taken out because it was felt the viewers wouldn't get the reference.
* Delightfully mocked in the ''Series/DoctorWho'' story ''The Daemons'', which shows the production of a TV broadcast from an archaeological dig.
-->'''Professor Horner:''' Six inches behind there lies the greatest archaeological find this country has known since Sutton Hoo..\\
'''Fergus (TV Presenter):''' Would you like to explain that reference, Professor?\\
'''Horner:''' No. *Fergus then attempts to explain to the viewers what Sutton Hoo is, but is firmly talked over*
Gilbert replies "Nah."



* According to [[http://snichael.com/2008/06/27/ this]] blog post, now-former ''Magazine/{{Mad}}'' writer Mike Snider recalls that his first printed piece in the magazine, a parody of "Let the Punishment Fit the Crime" from ''Theatre/TheMikado'', was greatly altered after submission because the editors thought that readers wouldn't "get" it:
-->Turns out that the editors had decided, after all of my work, that the lyrical meter of the original “Let the Punishment Fit the Crime” was so irregular (which is true) that only readers who actually knew the tune would be able to “get it.” And then they concluded that MAD-reading kids of the 1980s were far less likely to be familiar with Gilbert & Sullivan than, say, those of the 50s or 60s (also probably true). So, the editors themselves proceeded to rewrite the entire thing in regular, standard verse, as if it were just any old poem that never even met Gilbert & Sullivan…except that the article’s title itself (along with the great Jack Davis “Mikado”-artwork) would naturally lead everyone who did know the tune to try and sing these new “lyrics” to them — to their utter confusion and frustration!

to:

* According to [[http://snichael.com/2008/06/27/ this]] blog post, now-former ''Magazine/{{Mad}}'' writer Mike Snider recalls that his first printed piece in In the magazine, a parody of "Let ''Magazine/{{Mad}}'', Film/PearlHarbor parody, this trope is suggested to be the Punishment Fit reason why the Crime" from ''Theatre/TheMikado'', was greatly altered after submission because film included a bombing mission on Tokyo; the editors thought that readers wouldn't "get" it:
-->Turns out
way history is taught, viewers might have left theaters with the impression that the editors had decided, Japanese won the war after all of my work, that the lyrical meter of the original “Let the Punishment Fit the Crime” was so irregular (which is true) that only readers who actually knew the tune would be able to “get it.” And then they concluded that MAD-reading kids of the 1980s were far less likely to be familiar with Gilbert & Sullivan than, say, those of the 50s or 60s (also probably true). So, the editors themselves proceeded to rewrite the entire thing in regular, standard verse, as if it were just any old poem that never even met Gilbert & Sullivan…except that the article’s title itself (along with the great Jack Davis “Mikado”-artwork) would naturally lead everyone who did know the tune to try and sing these new “lyrics” to them — to their utter confusion and frustration!bombing Pearl Harbor.



* HilariousInHindsight: Keith Moon turned down an offer to form a band with Jimmy Page and Robert Plant, saying an idea like that would "go down like a lead zeppelin." Page & Plant thought that sounded like AGoodNameForARockBand, but decided to deliberately misspell it as "Music/LedZeppelin" because they assumed people would mispronounce it as "Leed" (as in "zeppelin that leads").
* Music/{{Nile}} wrote "Call to Destruction" as a look through the eyes of an [[TheFundamentalist Islamic extremist]] destroying pre-Islamic artifacts. While the band is obviously very much against said destruction (because, you know, ''pre-Islamic history is their main focus''), Karl Sanders suspected that plenty of people would be dumb enough to think that the song reflected the band's actual views and put a disclaimer at the beginning of the video stating that the song was not at all reflective of their actual views. Of course, plenty of morons ignored this and showered the band with accusations of supporting extremism, thereby proving Sanders right.

to:

* HilariousInHindsight: Keith Moon turned down an offer to form a band with Jimmy Page and Robert Plant, saying an idea like that would "go down like a lead zeppelin." Page & Plant thought that sounded like AGoodNameForARockBand, but decided to deliberately misspell it as "Music/LedZeppelin" because they assumed people would mispronounce it as "Leed" (as Discussed in "zeppelin that leads").
* Music/{{Nile}} wrote "Call to Destruction" as a look through the eyes of an [[TheFundamentalist Islamic extremist]] destroying pre-Islamic artifacts. While the band is obviously very much against said destruction (because, you know, ''pre-Islamic history is
Music/TenThousandManiacs’ "Candy Everybody Wants":
-->"So
their main focus''), Karl Sanders suspected that plenty of people would be dumb enough to think that the song reflected the band's actual views and put a disclaimer at the beginning of the video stating that the song was not at all reflective of eyes are growing hazy\\
Cause they wanna turn it on\\
So
their actual views. Of course, plenty of morons ignored this minds are soft and showered the band with accusations of supporting extremism, thereby proving Sanders right.lazy\\
Well who do, who do, who do you wanna blame?"



* In ''ComicStrip/CalvinAndHobbes'', a raccoon was replaced with a rabbit for British readers, who apparently have no knowledge of what a raccoon is, nor the ability to look it up or infer it from context.
* Gary Larson, regarding why he changed the caption of a ''[[ComicStrip/TheFarSide Far Side]]'' cartoon from his first idea: "Of course, almost everyone knows that "ungulate" is the collective term for hoofed mammal, but then why risk confusion among a handful of illiterates?"
** Larson also reports, in "The Prehistory of the Far Side," that an editor once encouraged him to change a caption reading "Auntie Em! Auntie Em! There's no place like home!" for fear that readers would not recognize the reference to ''Film/TheWizardOfOz''.



%%[[folder:Theater]]
%%[[/folder]]

to:

%%[[folder:Theater]]
%%[[/folder]]
[[folder:Theater]]
* In ''Theatre/AMidsummerNightsDream'', this is what Bottom thinks that the audience of his SoBadItsGood play is and takes things too literally, because he thinks that they don't have a WillingSuspensionOfDisbelief.
[[/folder]]



* Nintendo:
** Many gamers accuse Creator/{{Nintendo}} of treating them like idiots for things such as [[ForcedTutorial the constant reminders and encouragement]] of using the Wii Remote Strap and Wii Remote Jacket; a wrist-strap connected to the remote, and a silicone shell that cushions the remote from impact, respectively. [[JustifiedTrope However,]] the jacket and wrist-strap only came into fruition due to a handful of people breaking their [=TVs=] through careless usage and attempting to sue Nintendo. Still, most gamers don't appreciate the constant patronizing reminders and game-interrupting messages [[WhyFandomCantHaveNiceThings all for the sake of these people]]. Many other gamers take this one step further and think that this is actually Nintendo's problem in general.
** ''Franchise/TheLegendOfZelda'' is very ''very'' concerned over the player having forgotten the sudden plot twist or their next targeted location...about 30 seconds after hearing it. And they repeat it about two or three times, just to make sure you don't forget again. ''Then'' [[ShallIRepeatThat ask if you want to hear it once again!]] Thanks [[MostAnnoyingSound Navi]]. Taken even further in ''VideoGame/TheLegendOfZeldaSkywardSword'' with Fi. She would beep on EVERYTHING, right down to telling you your health is low and how to replenish it. Despite the fact that Nintendo have yet to remove the signature beeping that occurs when your health gets too low.
** Joked about in ''VideoGame/SuperPaperMario'', where an NPC in Flipside will, as he put it, "completely blow your mind" with completely basic knowledge like "press this button to jump!" about four or five chapters into the game. On the reverse, his equal in Flopside will tell you somewhat obscure tips about quirks in the controls that you actually may not have realized yet, and then says "Aw but you probably already knew that. I'll just be quiet."
** Franchise/{{Pokemon}}: Much dialogue and quite a few of the mechanics, including the infamous [[ForcedTutorial forced tutorials]] omnipresent in most of the games. Also, the boxart for the games since Gen III have a little footnote in the back that says "Basic reading ability required to fully enjoy the game".
** Wii Sports Resort forces the first person to play to sit through [[ForcedTutorial a 3 minute unskippable instructional video]] on how to attach and detach the Wii Motion Plus... and forces you to watch the video again [[ViewersAreGoldfish again if you haven't played in a while.]] Thankfully, the latter requirement has since been withdrawn through a software update.
** Nintendo's release of the Wii U can be seen as a clumsy reverse of this. Their lack of marketing and clarification to the mainstream has lead many ill informed consumers to believe that the console was simply either another version of the Wii or an add-on for it. Nintendo now has to go out of their way to basically say "The Wii U is a brand new gaming console and is not an add-on for the Wii!" Similarly, since the tablet appears on the console's box, it's possible that some potential customers don't realize that, yes, it's a console and plugs into your TV.
** A ''lot'' of Samus' dialogue in ''VideoGame/MetroidOtherM'' is her [[ThatMakesMeFeelAngry blatantly describing how she's feeling at the moment]], rather than letting the audience infer that for themselves. Granted, Samus being a bit of a blank slate was something the game was meant to change, but this makes her feel less a full character and more a parrot.
** ''VideoGame/SuperSmashBros for [=3DS=]/[=Wii U=]'' got criticism from some for their on-the-nose names, even though they were most likely given to prevent disinterested parents and retailers from being confused, rather than actual players, as both games released around the same time. Also, it resulted in a nice StealthPun (the games are collectively the fourth in the series).
** North America was the only region to not get both sizes of the New [=3DS=], only getting the XL, apparently because North Americans are so dumb that they would just get hopelessly confused by having so many available options to choose from (or at least all of the tech-illiterate parents/grandparents doing their Christmas shopping would be). After much complaining from North Americans, they are finally releasing the regular size, but only in a limited edition ''Animal Crossing'' bundle.
* ''VideoGame/KingdomHeartsII'' has one. During the second visit to Agrabah, Iago leads our heroes into a trap, then reveals that he did so because Jafar threatened his life. Sora then explains what Iago did through clunky exposition.

to:

* Nintendo:
** Many gamers accuse Creator/{{Nintendo}}
In ''VideoGame/AssassinsCreedIVBlackFlag'', Abstergo Entertainment, a newly formed division of treating them like idiots Abstergo Industries which is the modern front for things such as [[ForcedTutorial the constant reminders and encouragement]] of using the Wii Remote Strap and Wii Remote Jacket; TheKnightsTemplar, is seeking to produce a wrist-strap connected feature film based on UsefulNotes/TheGoldenAgeOfPiracy. Their approach to the remote, and a silicone shell that cushions the remote from impact, respectively. [[JustifiedTrope However,]] the jacket and wrist-strap only came into fruition due project is to a handful of people breaking use their [=TVs=] through careless usage and attempting GeneticMemory research technology to sue Nintendo. Still, most gamers don't appreciate the constant patronizing reminders and game-interrupting messages [[WhyFandomCantHaveNiceThings all for the sake of these people]]. Many other gamers take this one step further and think discover what life was really like back in that this is actually Nintendo's problem in general.
** ''Franchise/TheLegendOfZelda'' is very ''very'' concerned over the player having forgotten the sudden plot twist or their next targeted location...about 30 seconds after hearing it. And they repeat it about two or three times, just to make sure you don't forget again. ''Then'' [[ShallIRepeatThat ask if you want to hear it once again!]] Thanks [[MostAnnoyingSound Navi]]. Taken even further in ''VideoGame/TheLegendOfZeldaSkywardSword'' with Fi. She would beep on EVERYTHING, right down to telling you your health is low and how to replenish it. Despite the fact that Nintendo have yet to remove the signature beeping that occurs when your health gets too low.
** Joked about in ''VideoGame/SuperPaperMario'', where an NPC in Flipside will, as he put it, "completely blow your mind" with completely basic knowledge like "press this button to jump!" about four or five chapters into the game. On the reverse, his equal in Flopside will tell you somewhat obscure tips about quirks in the controls that you actually may not have realized yet, and
era, then says "Aw but you probably already knew that. I'll just be quiet."
** Franchise/{{Pokemon}}: Much dialogue
edit and quite a few of the mechanics, including the infamous [[ForcedTutorial forced tutorials]] omnipresent in most of the games. Also, the boxart for the games since Gen III have a little footnote in the back that says "Basic reading ability required to fully enjoy the game".
** Wii Sports Resort forces the first person to play to sit through [[ForcedTutorial a 3 minute unskippable instructional video]] on how to attach and detach the Wii Motion Plus... and forces you to watch the video again [[ViewersAreGoldfish again if you haven't played in a while.]] Thankfully, the latter requirement has since been withdrawn through a software update.
** Nintendo's release of the Wii U can be seen as a clumsy reverse of this. Their lack of marketing and clarification to the mainstream has lead many ill informed consumers to believe that the console was simply either another version of the Wii or an add-on for it. Nintendo now has to go out of their way to basically say "The Wii U is a brand new gaming console and is not an add-on for the Wii!" Similarly, since the tablet appears on the console's box,
sanitize it until it's possible another piece of Creator/MichaelBay-esque schlock, believing that some potential customers don't realize that, yes, it's a console and plugs into your TV.
** A ''lot'' of Samus' dialogue in ''VideoGame/MetroidOtherM'' is her [[ThatMakesMeFeelAngry blatantly describing how she's feeling at the moment]], rather than letting the audience infer
that for themselves. Granted, Samus being a bit of a blank slate was something the game was meant to change, but this makes her feel less a full character and will sell more a parrot.
** ''VideoGame/SuperSmashBros for [=3DS=]/[=Wii U=]'' got criticism from some for their on-the-nose names, even though they were most likely given to prevent disinterested parents and retailers from being confused, rather than actual players,
tickets. This functions as both games released around a TakeThatMe at the same time. Also, it resulted in real entertainment industry and as a nice StealthPun (the games are collectively the fourth in the series).
** North America was the only region to not get both sizes
reflection of the New [=3DS=], only getting Templars' attempts to [[InvokedTrope turn everyone into the XL, apparently because North Americans are so dumb kinds of mindless zombies that they would just get hopelessly confused by having so many available options to choose from (or at least all of the tech-illiterate parents/grandparents doing their Christmas shopping would be). After much complaining from North Americans, they are finally releasing the regular size, but only in a limited edition ''Animal Crossing'' bundle.
* ''VideoGame/KingdomHeartsII'' has one. During the second visit to Agrabah, Iago leads our heroes into a trap, then reveals that he did so because Jafar threatened his life. Sora then explains what Iago did through clunky exposition.
easily swayed by media]].



* When ''VideoGame/CallOfDuty: VideoGame/ModernWarfare 2'' was released, features such as dedicated servers, the developer console, and modding ability were abandoned for the PC release, with the proprietary IWNET being the only way to play online. The devs claimed it was for the sake of, they say, the 'casual gamer' who is apparently too dumb to operate those things, despite those features being in every FPS released since ''VideoGame/{{Quake}}''. More cynical observers speculated the game would be easier to control, and could be shut down when they wanted the players to move onto the next game.
* Taken to its logical extremes with ''VideoGame/{{Ehrgeiz}}'''s Quest Mode. The guy who gives you the tutorial gives you such helpful tips as, "To avoid a monster's attack use the R1 button. [[CaptainObvious Normally, you'd use your right index finger to press it.]]" and ''Use the L1 button [to jump]. [[CaptainObvious That will be pressed by your left index finger.]]"
* Surprisingly averted in the first ''VideoGame/GoldenSun'' game, there's a town where everyone has been turned into a tree, you can even walk around and read the tree's minds but there's no cut-scenes nor any dialogue along the lines of "seems like everyone in the town was turned into a tree", you have to go and beat the crap out of an angry tree, after doing so the characters demand him to turn the people back to normal.
* In ''VideoGame/HalfLife2: Episode Two'', the developer commentary at one point claims that Valve had play testers who, when reaching a fork in their path that circled around back to itself, literally walked in circles for over 30 minutes because they kept picking the wrong path. Because of it, Valve now makes their games have more broader visuals that cues the player on where they need to go next. This is most apparent in the ''VideoGame/Left4Dead'' series where there are literally arrows telling you where you need to go, even though ''Left 4 Dead'' is a strictly linear game[[note]]said arrows are most apparent during events in which you need to run as fast as you can, however; trying to figure out where to go with a horde of zombies on your heels is a pretty quick path to getting overrun and killed[[/note]].
* Playtesters of ''VideoGame/{{Dishonored}}'' found themselves stumped on a certain mission just because a guard told them they weren't allowed to go upstairs. They accepted this completely at face value and did not even attempt to go upstairs. What do these people do whenever they play a game where the villain says "You cannot defeat me"? Shut the game off, thinking that he must really be unbeatable and there's no point in trying?
* The infamous CD-i game ''VideoGame/HotelMario'' regularly assumes that the people playing the game have no clue about how to play. This includes BreakingTheFourthWall to tell the player to read the instruction book, or asking them if they "get the hint" when the pre-level cutscenes hint toward the level's gimmick.
* The ''VideoGame/MegaManX'' series is notorious for "navigator" characters stopping the action to tell you things you should already know through common sense. Like "spikes are bad for you, don't touch them." The ''VideoGame/MegaManBattleNetwork'' games get bonus points for their [[ForcedTutorial forced tutorials]].
* The ''VideoGame/{{Okami}}'' hinting system, not content with considering the players as pre-schoolers and telling you ''exactly'' what to do the instant you're faced with a puzzle, will also repeat it a few times while you're "solving" it, interrupting you in the process. Making this even worse is that the game is rated "T"...
* In the game ''Petz: Catz/Dogz 2'', the characters often feel the need to tell you how to get to a place you've been to a billion times already - the very first place you can explore is Dolphin Coast, and yet right before the final boss you'll still get characters telling you "To get to Dolphin Coast, take the path on the right closest to the ocean…."
* ''VideoGame/AssassinsCreedIVBlackFlag'': In an InUniverse example, Abstergo Entertainment, a newly formed division of Abstergo Industries which is the modern front for TheKnightsTemplar, is seeking to produce a feature film based on UsefulNotes/TheGoldenAgeOfPiracy. Their approach to the project is to use their GeneticMemory research technology to discover what life was really like back in that era, then edit and sanitize it until it's another piece of Creator/MichaelBay-esque schlock, believing that that will sell more tickets. This functions as both a TakeThatMe at the real entertainment industry and as a reflection of the Templars' attempts to [[InvokedTrope turn everyone into the kinds of mindless zombies that are easily swayed by media]].
* In ''VideoGame/BioshockInfinite'', the lighthouse at the start of the game has three bells that have to be rung in a certain order. Minutes earlier, you're given a card that has the instructions on it... and when you get to that point, Booker immediately whips out the card so you can see the order. [[https://www.youtube.com/watch?v=l_u18_BKczg Finally, a game for smart people!]]

to:

* When ''VideoGame/CallOfDuty: VideoGame/ModernWarfare 2'' was released, features such as dedicated servers, the developer console, and modding ability were abandoned for the PC release, with the proprietary IWNET being the only way to play online. The devs claimed it was for the sake of, they say, the 'casual gamer' who is apparently too dumb to operate those things, despite those features being Invoked in every FPS released since ''VideoGame/{{Quake}}''. More cynical observers speculated the game would be easier to control, and could be shut down when they wanted the players to move onto the next game.
* Taken to its logical extremes with ''VideoGame/{{Ehrgeiz}}'''s Quest Mode. The guy who gives you the tutorial gives you such helpful tips as, "To avoid a monster's attack use the R1 button. [[CaptainObvious Normally, you'd use your right index finger to press it.]]" and ''Use the L1 button [to jump]. [[CaptainObvious That will be pressed by your left index finger.]]"
* Surprisingly averted in the first ''VideoGame/GoldenSun'' game, there's a town where everyone has been turned into a tree,
''VideoGame/DeusExHumanRevolution''. There's an email you can even walk around and read at Picus where one of the tree's minds but there's no cut-scenes nor any dialogue along the lines of "seems like everyone in the town was turned into a tree", you corporations execs reminds their writers that people have to go the collective emotional maturity of a five year old and beat that Picus should treat them as such.
* Spoofed in ''VideoGames/SamAndMaxFreelancePolice''. The otherwise ordinary-looking apartment set on ''[[ShowWithinAShow Midtown Cowboys]]'' has a potted cactus in front of
the crap out of an angry tree, after doing so window to remind viewers that the main characters demand him to turn (who are, naturally, the people back to normal.
* In ''VideoGame/HalfLife2: Episode Two'', the developer commentary at one point claims that Valve had play testers who, when reaching a fork in their path that circled around back to itself, literally walked in circles for over 30 minutes because they kept picking the wrong path. Because of it, Valve now makes their games have more broader visuals that cues the player on where they need to go next. This is most apparent in the ''VideoGame/Left4Dead'' series where there
apartment's tenants) are literally arrows telling you where you need to go, even though ''Left 4 Dead'' is a strictly linear game[[note]]said arrows are most apparent during events in which you need to run as fast as you can, however; trying to figure out where to go with a horde of zombies on your heels is a pretty quick path to getting overrun and killed[[/note]].
* Playtesters of ''VideoGame/{{Dishonored}}'' found themselves stumped on a certain mission just because a guard told them they weren't allowed to go upstairs. They accepted this completely at face value and did not even attempt to go upstairs. What do these people do whenever they play a game where the villain says "You cannot defeat me"? Shut the game off, thinking that he must really be unbeatable and there's no point in trying?
* The infamous CD-i game ''VideoGame/HotelMario'' regularly assumes that the people playing the game have no clue about how to play. This includes BreakingTheFourthWall to tell the player to read the instruction book, or asking them if they "get the hint" when the pre-level cutscenes hint toward the level's gimmick.
* The ''VideoGame/MegaManX'' series is notorious for "navigator" characters stopping the action to tell you things you should already know through common sense. Like "spikes are bad for you, don't touch them." The ''VideoGame/MegaManBattleNetwork'' games get bonus points for their [[ForcedTutorial forced tutorials]].
* The ''VideoGame/{{Okami}}'' hinting system, not content with considering the players as pre-schoolers and telling you ''exactly'' what to do the instant you're faced with a puzzle, will also repeat it a few times while you're "solving" it, interrupting you in the process. Making this even worse is that the game is rated "T"...
* In the game ''Petz: Catz/Dogz 2'', the characters often feel the need to tell you how to get to a place you've been to a billion times already - the very first place you can explore is Dolphin Coast, and yet right before the final boss you'll still get characters telling you "To get to Dolphin Coast, take the path on the right closest to the ocean…."
* ''VideoGame/AssassinsCreedIVBlackFlag'': In an InUniverse example, Abstergo Entertainment, a newly formed division of Abstergo Industries which is the modern front for TheKnightsTemplar, is seeking to produce a feature film based on UsefulNotes/TheGoldenAgeOfPiracy. Their approach to the project is to use their GeneticMemory research technology to discover what life was really like back in that era, then edit and sanitize it until it's another piece of Creator/MichaelBay-esque schlock, believing that that will sell more tickets. This functions as both a TakeThatMe at the real entertainment industry and as a reflection of the Templars' attempts to [[InvokedTrope turn everyone into the kinds of mindless zombies that are easily swayed by media]].
* In ''VideoGame/BioshockInfinite'', the lighthouse at the start of the game has three bells that have to be rung in a certain order. Minutes earlier, you're given a card that has the instructions on it... and when you get to that point, Booker immediately whips out the card so you can see the order. [[https://www.youtube.com/watch?v=l_u18_BKczg Finally, a game for smart people!]]
"cowboys."



[[folder:Web Animation]]
* In Episode 60 of ''WebAnimation/BonusStage'', while Joel explains why they're not doing a Bonus Stage episode that week.
-->'''Joel:''' "Now, as you folks know, our show is created by the ''INTERNET!'' But what you may not know is that our show is also powered by ''COMPUTERS!''
-->'''Phil:''' [[SarcasmMode "Be sure to tell them that the show is also done "IN FLASH!"]]
-->'''Joel:''' "Good idea. The show is also done ''IN FLASH.''"
* Invoked by Green Guy's voice actor after [[spoiler: his character is killed in episode 3]] of ''WebAnimation/GirlChanInParadise''.
--> These stupid kids ''cannot'' tell the difference, you ''know'' they can't!
* In ''WebAnimation/SonicForHire'', Mario watches the news [[spoiler:after killing Sonic]] and they say that there is total world peace. However, they say "Not since Oedipus freed Theseus from the Curse of the Sphinx ..." until being interrupted and told to "dumb it down a bit" (Assuming most viewers won't understand historical references), so he says "Not since Papa Smurf thwarted the Evil Gargamel ..." instead.
[[/folder]]



* ''WebComic/JoeLovesCrappyMovies'':
** Joe's reaction when certain movies are reviewed negatively, and he asks how that was worse than Film/TheWickerMan remake.
** George attacked a movie theater that enjoyed Larry the Cable Guy: Health Inspector ''because'' of this trope.



* Discussed in [[http://www.penny-arcade.com/comic/2013/01/09/iconography this]] ''Webcomic/PennyArcade'' strip, in which Gabe uses the ''VideoGame/CallOfDutyBlackOps'' emblem editor to recreate one of the pictures in Claude Monet's ''Haystacks'' series (it's never shown which one). Tycho immediately tries to invoke the trope in his own way ("I think this may be lost on its intended audience."), but is immediately shot down when two [=VoIP=] players not only recognize the work, but also compliment Gabe's artistic skills.



* Often times, while Webcomic/{{xkcd}} emphasizes ViewersAreGeniuses, it feels the need to explain the mathematic/scientific/programming joke to the audience, creating a scenario where it can be an example of both tropes. There is even [[http://www.explainxkcd.com/ a Wiki to explain the comics]]. Their motto is: "explain xkcd: [[ThisLoserIsYou It's 'cause you're dumb]]".
* Discussed in [[http://www.penny-arcade.com/comic/2013/01/09/iconography this]] ''Webcomic/PennyArcade'' strip, in which Gabe uses the ''VideoGame/CallOfDutyBlackOps'' emblem editor to recreate one of the pictures in Claude Monet's ''Haystacks'' series (it's never shown which one). Tycho immediately tries to invoke the trope in his own way ("I think this may be lost on its intended audience."), but is immediately shot down when two [=VoIP=] players not only recognize the work, but also compliment Gabe's artistic skills.



* ''WebVideo/TheAngryVideoGameNerd'' notes this in ''Back to the Future'' Re-Revisited when most of the levels are the same running stage only colored differently. "Do they think we're idiots?"
* Maddox from ''Website/TheBestPageInTheUniverse'' heavily believes this, specifically playing this viewpoint up in "[[http://www.thebestpageintheuniverse.net/c.cgi?u=your_stupid_ideas I am a genius, you are not]]" and "[[http://www.thebestpageintheuniverse.net/c.cgi?u=aliens Wireless internet may very well destroy our chances of contacting intelligent life]]", wherein he rips apart moronic mail. Also the focus of [[http://www.thebestpageintheuniverse.net/c.cgi?u=puns "Nobody cares if your puns were intended"]].
* ''WebVideo/{{Caddicarus}}'':
** By Caddy's own interpretation, on occasion. Firstly in the ''Series/CoronationStreet'' "[[TheProblemWithLicensedGames game]]", where the hint system is more like, "Can't find it? Here it is, you twat!". The second time is the patronizing clown he uses to state the obvious in ''3, 2, 1, Smurf''. The third time is the sarcastic hints in ''BratzRockAngelz''.
** Games aimed at kids that treat the player as an idiot are a general BerserkButton for him. He points out "Kids may be easily amused, but they are ''not stupid''" and excessive hand-holding is just insulting to their intelligence.
* On ''Blog/DasSporking'', sporkers tend not to appreciate being treated like this by the fics they spork.
** In particular, Mervin ran a "Hand-Holding" count through ''Literature/{{Twilight}}'', for when [[Creator/StephenieMeyer Meyer]] sat down and outright spelled out for her readers what was happening.
** The "Belladonna Poisoning" count for the Literature/{{Fifty Shades|OfGrey}} sporking--given when [[AscendedFanfic E.L. James' plots, characters or writing bear a striking resemblance to Meyer's work]]--counts egregious hand-holding as a similarity to the Twilight series.
* How Creator/{{Nintendo}} views its fanbase according to Adam Buckley of ''WebVideo/ADoseOfBuckley''.
* Parodied in the ColdOpen of ''Machinima/TheGmodIdiotBox'' Episode 7, where an unscrupulous [=YouTube=] user asks about a song in an ''Idiot Box'' episode, despite the very clear notice that songs are listed in the description. #1 is quick to express his disapproval.
* On ''WebVideo/HistoryOfPowerRangers'', Linkara conjectures that the Rangers on ''Series/PowerRangersSamurai'' shout out their names during the ThemeSong because the production team assumed little kids would be too stupid to remember them otherwise.
* According to ''WebVideo/KeyOfAwesome'', Music/{{Kesha}}'s fans perform the careless, drug-heavy behavior promoted in her songs and become dumb.
* Many comments are made by ''LetsPlay/KungFuJesus'' on how the game seems to assume this.



* Peter Paltridge of Website/PlatypusComix, in an installment of "The Worst Comix Ever!", uncovers an example of this in ''[[http://www.platypuscomix.net/otherpeople/worstcomixever/theactionfiles.html The Action Files Part One: Picture Not So Perfect]]''. The comic, written for young kids, begins with a couple pages of a character explaining such elementary concept as word balloons, caption boxes, and panels. Then at the end, it has a glossary that has to explain such words as "accident", "future", "photograph", and "weird" as if kids would not already know what those words mean. To quote Peter himself:

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* In ''LetsPlay/LetsDrownOut SmashTV'', Yahtzee berated Gabriel by assuming that the audience knows nothing about SmashTV, while Gabriel averted it by explaining that the game was out in 1990 and a fair chunk of their viewership were either born then or after that and they have no reason to learn about its existence.
* ''WebVideo/TheNostalgiaChick'':
** In her review of ''Film/{{Showgirls}}''. "Because movie viewers are stupid and can't deduce success or failure based on what's been shown onscreen, we have Molly dictate from the sidelines whether or not Nomi is succeeding."
** Her theory for why, unlike the first movie, ''Disney/LadyAndTheTrampIIScampsAdventure'' keeps showing the faces of the humans.
** She will, from time to time, use a couple of archetypal moronic viewers (Joanne and Cleatus) as an example of the Lowest Common Denominator that most studios aim at. She'll point out stupid stuff in movies that probably exists to cater to their limited intellect, and comment on concepts that might be too difficult for them to grasp (such as humanity being of little real importance in her review of ''Film/MenInBlack'').
* In the ''WebVideo/TheNostalgiaCritic'' [[Recap/TheNostalgiaCriticS7E9 review]] of ''WesternAnimation/TheLorax'', the Analysts state that the reason the film was so heavy-handed with its GreenAesop was so that the audience wouldn't be confused. The Critic argues that like the book, the film should try challenging the audience and make them think, and it's shown that the audience quickly lose interest in the film due to how forgettable it was.
* Peter Paltridge of Website/PlatypusComix, ''Website/PlatypusComix'', in an installment of "The Worst Comix Ever!", uncovers an example of this in ''[[http://www.platypuscomix.net/otherpeople/worstcomixever/theactionfiles.html The Action Files Part One: Picture Not So Perfect]]''. The comic, written for young kids, begins with a couple pages of a character explaining such elementary concept as word balloons, caption boxes, and panels. Then at the end, it has a glossary that has to explain such words as "accident", "future", "photograph", and "weird" as if kids would not already know what those words mean. To quote Peter himself:



* ''WebVideo/{{Retsupurae}}'':
** Justified in ''[[http://www.youtube.com/watch?v=EyK3UNb4I80 Nightmare House]]'' where the solution to a puzzle is blatantly told to you on a nearby note, due to it being another MoonLogicPuzzle. Which kind of defeats the purpose.
-->'''slowbeef:''' Now, seriously--you remade the game and you kept these shit puzzles in? Like, you had the whole opportunity!\\
'''General Ironicus:''' It would be really clever and keep people out if he didn't just tape the instructions to the wall right next to it.
** Pointed out in the Cobra Wrongupurae when the game showed a flashback to something right after the game told Cobra what had happened
-->'''Diabetus''': You had to flash back to this? How stupid do you think we are!?
* The audience that many of the shorts mocked by ''Podcast/RiffTrax'' were originally created for. Some of these include how to draw a rectangle and how to boil water.
-->'''Bill Corbett:''' Should a person who doesn't know what "boil" means even be allowed near an open flame?
* On ''WebVideo/{{Sequelitis}}'', Egoraptor explains how the modern game developers portray this with tutorials for obvious things in the ''Mega Man X'' episode.
** He pretends to be a complete moron ([[TakeThat like modern game developers assume]]).
** He also points out the UnfortunateImplications that as games have become more and more 'adult' in tone (i.e. BloodierAndGorier) the tutorials have treated the gamers more and more like complete morons incapable of thinking for themselves.
* As noted by ''WebVideo/SFDebris'', Franchise/{{Star Trek}}’s repeated use of the word "[[YouKeepUsingThatWord Ancient]]" to describe ''anything'' in Earth's past, which he points out is seemingly done to remind us that this is the future. Because all the starships, aliens and phasers, didn't make it clear to the audience ''before?!''
* ''WebVideo/SpencerBedlam'' thinks it is why kryptonite always glows near Clark in ''Series/{{Smallville}}''.
* ''WebVideo/StuartAshen'' takes offense at the PlayStationVita's "Welcome Park" tutorial program, which has the voiceover of a children's show. He doesn't even give it 10 seconds before he [[PrecisionFStrike rudely cuts it off]].



* Prevalent on [[Wiki/{{TVTropes}} This Very Wiki]] with troper-created puns, which will be pointed out with a Administrivia/{{sinkhole}} to {{Pun}} or its former name IncrediblyLamePun, no matter how obvious they are. SarcasmMode and BlatantLies almost always receive the same treatment.
* PlayedForLaughs and almost always lampshaded with the WebVideo/ThirdRateGamer.
--> ''"Hopefully, if I circle these words, it will enhance the video because my viewers don't know how to read."''
* At one point in time, Website/YouTube may have thought that average users (the kind who don't upload any videos and only write comments) didn't realize they had a channel, so they decided that it would be a good idea to make it so that, at some point when you posted a comment, a message would pop up asking you "Did you know you have your own [=YouTube=] channel?" along with a brief description. Not only would this have been entirely useless to anyone who doesn't upload videos, but this would show up ''regardless'' if you used your channel regularly or not. This meant everyone, from minor users to big-time channels, would get this message at some point when they posted a comment, even if you knew it very well since the site began. [[http://www.youtube.com/watch?v=_CXcoHU7QpE/ Alex Day began a video by mocking this.]]

to:

* Prevalent on [[Wiki/{{TVTropes}} This Very Wiki]] with troper-created puns, which will be pointed out with a Administrivia/{{sinkhole}} to {{Pun}} or its former name IncrediblyLamePun, no matter how obvious they are. SarcasmMode and BlatantLies almost always receive the same treatment.
* PlayedForLaughs
''WebVideo/ThirdRateGamer'':
** PlayedForLaughs,
and almost always lampshaded with lampshades. It is meant to parody how commonly the WebVideo/ThirdRateGamer.
''Irate Gamer'' would circle every little detail on the screen in a green circle.
--> ''"Hopefully, "Hopefully if I circle these words, words as I read them, it will enhance the video because my viewers fans don't know how to read."''
* At one point in time, Website/YouTube may have thought that average users (the kind who don't upload any videos
"
** His review of Super Mario Bros. 1
and only write comments) didn't realize they had a channel, so they decided that it would be a good idea to make it so that, at some point when you posted a comment, a 2, which features two different stories in parallel timelines, has the message would pop up asking you "Did you know you have your own [=YouTube=] channel?" along with a brief description. Not only would this have been entirely useless to anyone who doesn't upload videos, but this would show up ''regardless'' if you used your channel regularly or not. "Pay attention now because my fans are morons" at the beginning. This meant everyone, from minor users to big-time channels, would get this message parodies the warning at some point the beginning of the Irate Gamer's review of Mario is Missing/Mario's Time Machine, which also featured the same type of parallel timelines storytelling.
* II Neige of ''WebVideo/WhatWeHadToWatch'' especially hates it
when they posted a comment, even if you knew it very well since works aimed at kids talk down to their audience and/or are condenscending in manner (such as the site began. [[http://www.youtube.com/watch?v=_CXcoHU7QpE/ Alex Day began a video by mocking this.]]musical segments being mediocre to bad just because they're aimed at children).



* In the first half of the series ''WesternAnimation/TheBatman'', Batman comments every alarm of the Batwave with the words "The Batwave". Mind you, this could have been a case of aggressively shilling TheMerch.
* Parodied in an episode of ''WesternAnimation/FamilyGuy''; Peter rebuts the argument that British men are charming by saying "That's what they said about Creator/BenjaminDisraeli." Cut to Disraeli writing at his desk, then looking straight into the camera and saying "You don't even know who I am!"



* Creator/DisneyChannel aired a commercial for the ''WesternAnimation/GravityFalls'' website during a commercial break of ''Gravity Falls''. At one point in it, a subtitle is shown and it says "Watch Gravity Falls on Disney Channel". Y'know, the same show that is technically on and the exact same network that's showing it. In fact, most website ads for Disney Channel shows from the past half-decade have the same issue.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** Prince Blueblood from [[Recap/MyLittlePonyFriendshipIsMagicS1E26TheBestNightEver "The Best Night Ever"]] was originally going to be a Duke, but was changed to Prince because [[ExecutiveMeddling the higher-ups]] felt kids would have no idea what a Duke was.
** In [[Recap/MyLittlePonyFriendshipIsMagicS2E1TheReturnOfHarmonyPart1 "The Return Of Harmony"]], Discord says out his riddle in that the Mane Six were to retrieve the Elements by finding them back where they began. It sounds completely hollow for Twilight Sparkle and she straight out guesses that the Elements were in the maze, which involves what she thought were "twists and turns". By the time the [[Recap/MyLittlePonyFriendshipIsMagicS2E2TheReturnOfHarmonyPart2 second part of the episode rolls]], all of her friends were broken and brainwashed. In a perfectly unnecessary bit of audience hand-holding, especially for those who had remembered watching the pilot episode, this episode ''repeats Discord's riddle'' in flashback, completely spoiling the moment.
*** To be completely fair, when the episodes originally aired, the second part was aired a week later. It's completely possible that anyone watching may had forgotten about it by then.
** An in-universe example occurs in "[[Recap/MyLittlePonyFriendshipIsMagicS5E14CanterlotBoutique Canterlot Boutique]]". Rarity's original name for her signature dress, "Reign in Stain" (inspired by the ''stain''ed-glass window of a ''reign''ing princess), is clever wordplay that is declared by her new manager Sassy Saddles to be "very confusing", and she [[ExecutiveMeddling renames it]] to the simpler "Princess Dress" to make it more marketable to the masses.
* If you want bad, try seeing an episode of the 1960s ''WesternAnimation/TheNewAdventuresOfSuperman''. Every episode has the narrator [[NarratingTheObvious explaining everything that is happening...even if it's the simplest action which you are, at the moment, watching.]]
* The ''ComicStrip/{{Peanuts}}'' holiday specials almost didn't have their now-famous jazz themes. ExecutiveMeddling tried to nix them and/or have them recomposed in a different style, on the grounds that "kids don't get jazz".

to:

* Creator/DisneyChannel aired a commercial for In the ''WesternAnimation/GravityFalls'' website during a commercial break of ''Gravity Falls''. At one point in it, a subtitle is shown and it says "Watch Gravity Falls on Disney Channel". Y'know, the same show that is technically on and the exact same network that's showing it. In fact, most website ads for Disney Channel shows from the past half-decade have the same issue.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** Prince Blueblood from [[Recap/MyLittlePonyFriendshipIsMagicS1E26TheBestNightEver "The Best Night Ever"]] was originally going to be a Duke, but was changed to Prince because [[ExecutiveMeddling the higher-ups]] felt kids would have no idea what a Duke was.
** In [[Recap/MyLittlePonyFriendshipIsMagicS2E1TheReturnOfHarmonyPart1 "The Return Of Harmony"]], Discord says out his riddle in that the Mane Six were to retrieve the Elements by finding them back where they began. It sounds completely hollow for Twilight Sparkle and she straight out guesses that the Elements were in the maze, which involves what she thought were "twists and turns". By the time the [[Recap/MyLittlePonyFriendshipIsMagicS2E2TheReturnOfHarmonyPart2 second part of the
''WesternAnimation/{{Gargoyles}}'' episode rolls]], all [[Recap/GargoylesS1TheThrilloftheHunt "Thrill of her friends were broken and brainwashed. In a perfectly unnecessary bit of audience hand-holding, especially for those who had remembered watching The Hunt"]], despite the pilot episode, this "Evil Ninjas" being the Pack's recurring nemeses, the creators of the Pack always think they have to remind audiences that they are the villains.
* Occurs in the ''WesternAnimation/MyLittlePonyFriendshipIsMagic''
episode ''repeats Discord's riddle'' in flashback, completely spoiling the moment.
*** To be completely fair, when the episodes originally aired, the second part was aired a week later. It's completely possible that anyone watching may had forgotten about it by then.
** An in-universe example occurs in "[[Recap/MyLittlePonyFriendshipIsMagicS5E14CanterlotBoutique Canterlot Boutique]]".
[[Recap/MyLittlePonyFriendshipIsMagicS5E14CanterlotBoutique "Canterlot Boutique"]]. Rarity's original name for her signature dress, "Reign in Stain" (inspired by the ''stain''ed-glass window of a ''reign''ing princess), is clever wordplay that is declared by her new manager Sassy Saddles to be "very confusing", and she [[ExecutiveMeddling renames it]] to the simpler "Princess Dress" to make it more marketable to the masses.
* If you want bad, try seeing an episode of Done in ''WesternAnimation/TheRealGhostbusters'' when CorruptCorporateExecutive Paul Smart displays Robo-Buster's apparently superior ghostbusting abilities by seemingly ''destroying'' ghosts rather than just capturing them the 1960s ''WesternAnimation/TheNewAdventuresOfSuperman''. Every episode has way the narrator [[NarratingTheObvious explaining everything Ghostbusters do. Egon protests that is happening...even if it's the simplest action which you are, at the moment, watching.]]
* The ''ComicStrip/{{Peanuts}}'' holiday specials almost didn't have their now-famous jazz themes. ExecutiveMeddling tried to nix them and/or have them recomposed in a different style, on the grounds that "kids
Smart's claims are impossible, because ectoplasmic physics don't get jazz".work that way, but no one at the press conference where Smart is showing off Robo-Buster understands what he's talking about, and they don't believe him.



* ''WesternAnimation/TheSpectacularSpiderMan'' had Green Goblin mention that he had possession of a "[[ShapedLikeItself portable flash drive]]". In fact, this seems to be a common habit of any TV character ''whenever'' a flash drive is mentioned, even when they should know the person they're talking to has more than a passing familiarity with computers.
* Parodied in "WesternAnimation/TheTick vs. Arthur's Bank Account":

to:

* ''WesternAnimation/TheSpectacularSpiderMan'' had Green Goblin mention that he had possession of a "[[ShapedLikeItself portable flash drive]]". In fact, this seems to be a common habit of any TV character ''whenever'' a flash drive is mentioned, even when they should know the person they're talking to has more than a passing familiarity with computers.
*
''WesternAnimation/TheTick'':
**
Parodied in "WesternAnimation/TheTick "The Tick vs. Arthur's Bank Account":



* Subverted in an episode of ''[[WesternAnimation/TransformersGeneration1 The Transformers]]'', "Autobot Spike", where Spike comments on Autobot X being a "real metal Frankenstein" and is asked by Bumblebee about what Frankenstein is; Spike then goes on to say it would take too long to explain. However, Wheeljack patches Teletraan into a TV station to make Spike feel better, and the first thing Spike sees is an old Frankenstein movie. Plus, Spike refers to Autobot X, and later himself as Autobot Spike, as a Frankenstein monster ''several times'', to the point where it becomes laboured.
** In an episode of ''WesternAnimation/TransformersPrime'' [[spoiler: while Megatron is using the Forge of Solus Prime to build himself a sword powerful enough to rival Optimus Prime's Star Saber, Dreadwing blatantly reminds the audience of the Forge's purpose as if they didn't already know at this point]].
* Creator/CartoonNetwork's ill-fated "Tickle U" block of programming for preschoolers featured a ticker at the bottom of the screen with messages targeted at moms, thus simultaneously discounting the idea of anyone in the target audience being able to read and the possibility of stay-at-home fathers.
* The vast majority of kids' cartoons have an annoying habit of having a character [[SoundingItOut always read any onscreen text out-loud.]] Because God forbid kids should have to do any ''reading''.
** This was lampshaded on ''WesternAnimation/SheepInTheBigCity''. Since the creators couldn't get Cartoon Network to drop their request for all onscreen text to be read aloud, they introduced a character, a goofy little man known as "[[EveryoneCallsHimBarkeep the man who likes to read things out loud]]." Whenever there's a sign or some text, he shows up out of nowhere, reads it out loud, then remarks about how much he enjoys doing that.
** This is also [[PlayingWithATrope played with]] in an episode of the {{Saturday morning|Cartoon}} ''WesternAnimation/{{Beetlejuice}}'' series. A group of other characters are attempting to get Beetlejuice to say a particular phrase out loud, one of whom flies a airplane overhead with a banner displaying the phrase. Beetlejuice looks up at the banner for a few seconds, then [[BreakingTheFourthWall turns to the viewer]] and says that fortunately he knows how to read without doing so aloud.
** The ScriptFic ''Fanfic/CalvinAndHobbesTheSeries'' also rather pointedly subverted this. Early on, [[DoAnythingRobot the MTM]] communicated entirely through holographic messages. This was later changed to an actual voice, and the final bonus chapter reveals that this was because the creators realized that, if it were an actual TV show, the studios would force them to have it read out loud.
* For the Brazilian dub of ''WesternAnimation/LittlestPetShop2012'', Sunil's species was changed from mongoose to weasel because kids might not know what a mongoose is.
3rd Jan '16 11:43:45 AM ladililn
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** The American edition of ''Literature/HarryPotterAndThePhilosophersStone'' was renamed to ''Harry Potter and the Sorcerer's Stone''. Apparently this is because the US publisher thought American kids would reject a book that sounded as though it was about philosophy, and demanded a title that was less "misleading". This despite the fact that the Philosopher's Stone is an actual (theoretical) alchemical artifact, and is explicitly explained in the book, and that there's just no such thing as a Sorcerer's Stone at all. Which makes the Internet firestorms surrounding what to call the book[[note]]If you are being polite, the accepted abbreviation is PS/SS[[/note]] especially bizarre. Surely US readers should reject a title that was chosen essentially because a publisher thought they were all idiots?

to:

** The American edition of ''Literature/HarryPotterAndThePhilosophersStone'' was renamed to ''Harry Potter and the Sorcerer's Stone''. Apparently this is because the US publisher thought American kids would reject a book that sounded as though it was about philosophy, and demanded a title that was less "misleading". This despite the fact that the Philosopher's Stone is an actual (theoretical) alchemical artifact, and is explicitly explained in the book, and that there's just no such thing as a Sorcerer's Stone at all. Which makes the Internet firestorms surrounding what to call the book[[note]]If you are being polite, the accepted abbreviation is PS/SS[[/note]] especially bizarre. Surely US readers should reject a title that was chosen essentially because a publisher thought they were all idiots?
30th Dec '15 9:43:21 PM Kid
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* Like ''TOS'' above, ''Series/{{Firefly}}'s'' pilot "Serenity" was deemed too cerebral by Fox executives, who told Creator/JossWhedon and Creator/TimMinear to write a more action-oriented first episode, which became "The Train Job".

to:

* Like ''TOS'' above, below, ''Series/{{Firefly}}'s'' pilot "Serenity" was deemed too cerebral by Fox executives, who told Creator/JossWhedon and Creator/TimMinear to write a more action-oriented first episode, which became "The Train Job".



* When classic ''Series/{{Star Trek|The Original Series}}'' was first getting started, its first proposed pilot was rejected by executives for this reason. Said executives seemed convinced that the intelligent writing of the original pilot; "The Cage," would have been impossible for viewers to understand, and that more action was needed to draw modern viewers in. There's no telling how things might have gone, had they not done this. Presumably, Jeffrey Hunter would have been the captain of the Enterprise, as opposed to Shatner. Some of the producers later said that NBC's problem with "The Cage" wasn't the intelligence but the ''sex'' -- but in any case, one of the reasons for ''Star Trek'''s appeal is that Roddenberry did ''not'' believe viewers were stupid. He often expressed faith that people would be able to grasp even his more radical ideas: "there is an intelligent life form at the other end of this tube."

to:

* When classic ''Series/{{Star Trek|The Original Series}}'' was first getting started, its first proposed pilot was rejected by executives for this reason. Said executives seemed convinced that the intelligent writing of the original pilot; pilot, "The Cage," Cage", would have been impossible for viewers to understand, and that more action was needed to draw modern viewers in. There's no telling how things might have gone, gone had they not done this. Presumably, Jeffrey Hunter would have been the captain of the Enterprise, as opposed to Shatner. Some of the producers later said that NBC's problem with "The Cage" wasn't the intelligence but the ''sex'' -- but in any case, one of the reasons for ''Star Trek'''s appeal is that Roddenberry did ''not'' believe viewers were stupid. He often expressed faith that people would be able to grasp even his more radical ideas: "there is an intelligent life form at the other end of this tube."
30th Dec '15 9:31:58 PM Kid
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* Lest, with all these examples, one believes that this trope is nothing but a viewer myth perpetrated in the wrong belief that ExecutiveMeddling is '''often''' caused by this, and people in Hollywood don't really think we're idiots, one blog writer told this (allegedly) true story on the /Film podcast: When director Creator/PaulThomasAnderson was making his 2002 film ''Film/PunchDrunkLove'', the man from the studio marketing department charged with making the film's trailer showed the finished product to Paul before release. Anderson was displeased with it, to say the very least, [[NeverTrustATrailer because the trailer was very generic and did not showcase the fact that the movie is ''anything'' but your typical romantic comedy/Adam Sandler vehicle]].The marketer's response? To very condescendingly tell Paul, "Paul, Paul, you have to understand, the people watching your movies aren't very bright, so we have to tell them what to think and what to feel or they won't know what to do with the movie." Anderson demanded the marketer be removed from the project, and to this day, he has a large hand in what the trailers/marketing look like for his films. But, allegedly, the guy he fired still has a job in his field. Lovely.

to:

* Lest, with all these examples, one believes that this trope is nothing but a viewer myth perpetrated in the wrong belief that ExecutiveMeddling is '''often''' caused by this, and people in Hollywood don't really think we're idiots, one blog writer told this (allegedly) true story on the /Film podcast: When director Creator/PaulThomasAnderson was making his 2002 film ''Film/PunchDrunkLove'', the man from the studio marketing department charged with making the film's trailer showed the finished product to Paul before release. Anderson was displeased with it, to say the very least, [[NeverTrustATrailer because the trailer was very generic and did not showcase the fact that the movie is ''anything'' is]] ''[[NeverTrustATrailer anything]]'' [[NeverTrustATrailer but your typical romantic comedy/Adam Sandler vehicle]].The marketer's response? To very condescendingly tell Paul, "Paul, Paul, you have to understand, the people watching your movies aren't very bright, so we have to tell them what to think and what to feel or they won't know what to do with the movie." Anderson demanded the marketer be removed from the project, and to this day, he has a large hand in what the trailers/marketing look like for his films. But, allegedly, the guy he fired still has a job in his field. Lovely.
30th Dec '15 9:19:02 PM Kid
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* In keeping with how the original novel was handled (see Literature, below), the American version of ''Film/HarryPotterAndThePhilosophersStone'', was retitled ''Harry Potter and the Sorcerer's Stone''. This required every scene in which the term "Philosopher's Stone" was mentioned to be shot twice, with the actors changing the words to "Sorcerer's Stone". Viewers in Canada and the UK can see examples of these alternate scenes in the making-up featurettes on the DVD/Blu-ray release.

to:

* In keeping with how the original novel was handled (see Literature, below), the American version of ''Film/HarryPotterAndThePhilosophersStone'', ''Film/HarryPotterAndThePhilosophersStone'' was retitled ''Harry Potter and the Sorcerer's Stone''. This required every scene in which the term "Philosopher's Stone" was mentioned to be shot twice, with the actors changing the words to "Sorcerer's Stone". Viewers in Canada and the UK can see examples of these alternate scenes in the making-up featurettes on the DVD/Blu-ray release.
30th Dec '15 8:52:19 PM Kid
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* ''Franchise/GIJoe'' was not allowed to advertise their action figures during [[WesternAnimation/GIJoeARealAmericanHero the show]], because [[CensorshipBureau the FTC]] determined that kids couldn't tell the ads were not part of the program. This is the case with all American children's programming on broadcast television; many television stations had to take an FCC fine because one mention during an ad on Pokémon that Pikachu-shaped Eggo waffles were available meant that the FCC classified it as the equivalent of an {{Infomercial}} and was an offense that threatened their license to broadcast. It has also happened with other kids' shows, from other programs aimed at the same audience like ''WesternAnimation/GarfieldAndFriends'' and ''WesternAnimation/GoofTroop'' to preschool shows like ''BananasInPajamas'' and ''WesternAnimation/MagicAdventuresOfMumfie''. Cable networks aren't extempt from this rule-Creator/ABCFamily, another cable network, got fined for showing Power Rangers toy ads during Power Rangers itself, and Creator/{{Nickelodeon}} got fined for showing an ad for ''WesternAnimation/{{SpongeBob SquarePants}}'' macaroni and cheese on the show of the same name.

to:

* ''Franchise/GIJoe'' was not allowed to advertise their action figures during [[WesternAnimation/GIJoeARealAmericanHero the show]], because [[CensorshipBureau the FTC]] determined that kids couldn't tell the ads were not part of the program. This is the case with all American children's programming on broadcast television; many television stations had to take an FCC fine because one mention during an ad on Pokémon that Pikachu-shaped Eggo waffles were available meant that the FCC classified it as the equivalent of an {{Infomercial}} and was an offense that threatened their license to broadcast. It has also happened with other kids' shows, from other programs aimed at the same audience like ''WesternAnimation/GarfieldAndFriends'' and ''WesternAnimation/GoofTroop'' to preschool shows like ''BananasInPajamas'' and ''WesternAnimation/MagicAdventuresOfMumfie''. Cable networks aren't extempt from this rule-Creator/ABCFamily, rule--Creator/ABCFamily, another cable network, got fined for showing Power Rangers toy ads during Power Rangers itself, and Creator/{{Nickelodeon}} got fined for showing an ad for ''WesternAnimation/{{SpongeBob SquarePants}}'' macaroni and cheese on the show of the same name.
20th Dec '15 4:58:29 PM dissembly14b
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** There's a subverted example in the first episode. We're told quite repetitively that JAIME AND CERSEI ARE SIBLINGS, YOU HEAR, including a particularly awkward dubbed-in sentence where Arya randomly says "Look, it's the queen's brother!" for no real reason. As it turns out, however, it was actually necessary for the producers to do this--viewers of the early shoots didn't quite grasp it, and therefore failed to recognize the significance and implications of [[BrotherSisterIncest Jaime and Cersei getting it on in the last scene.]]

to:

** There's a subverted justified example in the first episode. We're told quite repetitively that JAIME AND CERSEI ARE SIBLINGS, YOU HEAR, including a particularly awkward dubbed-in sentence where Arya randomly says "Look, it's the queen's brother!" for no real reason. As it turns out, however, it was actually necessary for the producers to do this--viewers of the early shoots didn't quite grasp it, and therefore failed to recognize the significance and implications of [[BrotherSisterIncest Jaime and Cersei getting it on in the last scene.]]
This list shows the last 10 events of 255. Show all.
http://tvtropes.org/pmwiki/article_history.php?article=Main.ViewersareMorons