History Main / ScareCampaign

8th Feb '18 2:51:54 PM TSims
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* [[https://www.vice.com/en_us/article/nzpjxz/please-stop-smearing-victims-of-police-brutality Some critics]] have pointed out there's a element of this in regards to victims of police brutality, and how they're portrayed in the media. Especially if the victim is black.
28th Jan '18 7:14:12 AM WaterBlap
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However as mentioned in the page quote this is more used by politics than commercial advertising. The reason is that a commercial product -while obviously desirable- doesn't need to convince the majority of the consumers to still be viable, but a politician who doesn't convince a majority (or plurality, depending on the system) of the voters loses the election. For the same reason politicians frequently avoid being too specific about what they stand for, to appeal to as many voters as possible - but they can be specific about what their ''opponents'' (supposedly) stand for. Furthermore most commercial products stand little to gain by demonizing their competition, while politicians (especially in two party systems like [[WeAllLiveInAmerica the US]]) can be sure that people who are convinced their opponent is evil will at the very least stay home or possibly vote for them as the "lesser evil" - both outcomes a politician can live with. On the other hand - say - Apple won't necessarily benefit from the reputation fo Microsoft tanking as [[TakeAThirdOption there are still Android and Linux products]] people who are not sold on Apple could buy.

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However as mentioned in the page quote this is more used by politics than commercial advertising. The reason is that a commercial product -while -- while obviously desirable- desirable -- doesn't need to convince the majority of the consumers to still be viable, but a politician who doesn't convince a majority (or plurality, depending on the system) of the voters loses the election. For the same reason politicians frequently avoid being too specific about what they stand for, to appeal to as many voters as possible - -- but they can be specific about what their ''opponents'' (supposedly) stand for. Furthermore most commercial products stand little to gain by demonizing their competition, while politicians (especially in two party systems like [[WeAllLiveInAmerica the US]]) can be sure that people who are convinced their opponent is evil will at the very least stay home or possibly vote for them as the "lesser evil" - -- both outcomes a politician can live with. On the other hand - say - hand, say, Apple won't necessarily benefit from the reputation fo of Microsoft tanking as [[TakeAThirdOption there are still Android and Linux products]] people who are not sold on Apple could buy.



** Of course, in Quebec, Bloc Quebecois won most seats and the NDP won only one - and that was solely on the strength of their local candidate.

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** Of course, in Quebec, Bloc Quebecois won most seats and the NDP won only one - -- and that was solely on the strength of their local candidate.



* Parodied by the Rick Mercer Report during the 2006 Canadian election - [[http://www.youtube.com/watch?v=-2E-r7MKNzU see here]]. There's a second one that accuses Stephen Harper of giving live grenades to children.

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* Parodied by the Rick Mercer Report during the 2006 Canadian election - -- [[http://www.youtube.com/watch?v=-2E-r7MKNzU see here]]. There's a second one that accuses Stephen Harper of giving live grenades to children.



** There was little mudslinging between the Conservatives and the NDP. However, the entire Conservative strategy was essentially portraying the Liberal leader Michael Ignatieff as evil for having lived in the United States while teaching at Harvard. (And, not living in Canada for several decades - and describing himself as an American)

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** There was little mudslinging between the Conservatives and the NDP. However, the entire Conservative strategy was essentially portraying the Liberal leader Michael Ignatieff as evil for having lived in the United States while teaching at Harvard. (And, not living in Canada for several decades - -- and describing himself as an American)



* As the page image shows, in the run up to the 1997 General Election in the U.K. the Conservative party opted for 100% NightmareFuel while trying to discredit the Labour Party. Their party political broadcast featured a pair of [[ByTheLightsOfTheirEyes giant, scowling red eyes]] following around the hard working UK public - glaring up at them from [=ATMs=], frowning down at them from the sky, and (used in most of the billboard adverts) peering evilly out from the black gap between two red curtains. In the television adverts, a voice listed the scary, scary things the Labour party would do (like raising taxes) before repeating "New Labour -- New Danger". It's worth noting that the actual "dangers" were pretty run-of-the-mill political policies; it was campaign's ''presentation'' that was designed to make them as scary as possible.

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* As the page image shows, in the run up to the 1997 General Election in the U.K. the Conservative party opted for 100% NightmareFuel while trying to discredit the Labour Party. Their party political broadcast featured a pair of [[ByTheLightsOfTheirEyes giant, scowling red eyes]] following around the hard working UK public - -- glaring up at them from [=ATMs=], frowning down at them from the sky, and (used in most of the billboard adverts) peering evilly out from the black gap between two red curtains. In the television adverts, a voice listed the scary, scary things the Labour party would do (like raising taxes) before repeating "New Labour -- New Danger". It's worth noting that the actual "dangers" were pretty run-of-the-mill political policies; it was campaign's ''presentation'' that was designed to make them as scary as possible.



* Then there was the 2005 UK Independence Party (or UKIP) [[http://www.youtube.com/watch?v=UgfQwhKkVR8 Party Political Broadcast]] - a Euro Sceptic party - which portrayed the EU as a [[GiantSquid Giant Blue Octopus]] [[{{Kaiju}} attacking London]] with its CombatTentacles. This was coupled with ominous threats about how the EU was damaging British culture.

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* Then there was the 2005 UK Independence Party (or UKIP) [[http://www.youtube.com/watch?v=UgfQwhKkVR8 Party Political Broadcast]] - -- a Euro Sceptic party - -- which portrayed the EU as a [[GiantSquid Giant Blue Octopus]] [[{{Kaiju}} attacking London]] with its CombatTentacles. This was coupled with ominous threats about how the EU was damaging British culture.



*** Or don't - you'd likely develop cirrhosis or a good case of Dead if you tried.

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*** Or don't - -- you'd likely develop cirrhosis or a good case of Dead if you tried.



* In one of the more infamous moments of the 2002 election season, Georgia Senator Saxby Chambliss ran an ad against contender Max Cleland - a Vietnam war veteran who'd lost three limbs to a grenade - questioning his dedication to national security... and framing his photo between Osama bin Laden and Saddam Hussein. He was called out by both Democrats and Republicans for the ad, but still won the election.

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* In one of the more infamous moments of the 2002 election season, Georgia Senator Saxby Chambliss ran an ad against contender Max Cleland - -- a Vietnam war veteran who'd lost three limbs to a grenade - -- questioning his dedication to national security... and framing his photo between Osama bin Laden and Saddam Hussein. He was called out by both Democrats and Republicans for the ad, but still won the election.



* The Weimar Republic election campaigns were practically built on this trope - from long-nosed money grubbing Jews to bloated and evil capitalists, everyone was doing it. In the case of anti-Nazi campaigns, it was even true. However, back in those days there were no TV ads, so it was all done in billboards or party run newspapers

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* The Weimar Republic election campaigns were practically built on this trope - -- from long-nosed money grubbing Jews to bloated and evil capitalists, everyone was doing it. In the case of anti-Nazi campaigns, it was even true. However, back in those days there were no TV ads, so it was all done in billboards or party run newspapers



* The infamous [[http://www.youtube.com/watch?v=vFV0qDSPB4o Doberman 1996 campaign]] from the Spanish Socialist Party, which had been ruling for 14 straight years by then. To the point that, decades later, scare campaigns are still known in Spain as "Doberman Campaigns". It did work, somewhat- the Socialists recovered from a 15-point deficit and lost by barely 300,000 votes.

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* The infamous [[http://www.youtube.com/watch?v=vFV0qDSPB4o Doberman 1996 campaign]] from the Spanish Socialist Party, which had been ruling for 14 straight years by then. To the point that, decades later, scare campaigns are still known in Spain as "Doberman Campaigns". It did work, somewhat- somewhat; the Socialists recovered from a 15-point deficit and lost by barely 300,000 votes.



** The Swedish right used to be quite fond of these kinds of statements. Just from the 1928 election to the second chamber of parliament: "You who vote for the "Workers Party", your vote goes to Moscow!" "MEN OF THE DALES! Your forefathers have once saved Sweden from the danish tyrant. Repeat your great feat once again:Ever vote on the "Workers Party" stands for the destruction of society and the introduction of Bolshevism. SAVE THE FATHERLAND!" "You who vote for the "Workers Party" vote for the confiscation of private property. YOU will lose your savings!" "A Vote for the Freeminded Peoples Party might promote incompetence - a vote for the Workers Party might be for a communist - vote with The Liberals."

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** The Swedish right used to be quite fond of these kinds of statements. Just from the 1928 election to the second chamber of parliament: "You who vote for the "Workers Party", your vote goes to Moscow!" "MEN OF THE DALES! Your forefathers have once saved Sweden from the danish tyrant. Repeat your great feat once again:Ever vote on the "Workers Party" stands for the destruction of society and the introduction of Bolshevism. SAVE THE FATHERLAND!" "You who vote for the "Workers Party" vote for the confiscation of private property. YOU will lose your savings!" "A Vote for the Freeminded Peoples Party might promote incompetence - -- a vote for the Workers Party might be for a communist - -- vote with The Liberals."



* [[UsefulNotes/RepublicanItaly Italy]]'s 1948 general election set a record for hysteria and meddling due to the fact that it pitted the ruling centre-right Christian Democracy (DC) against the leftist Popular Democratic Front coalition composed of the Italian Communist Party (PCI) and Italian Socialist Party (PSI) at the height of the UsefulNotes/ColdWar, coming only months after the Soviet-supported coup that brought the Czechoslovak Communist Party to power in Czechoslovakia. The USA not only donated about $1 million to DC and its allies, it had the CIA run letter-writing campaigns, make extensive shortwave radio broadcasts and publish material meant to scare the Italians about a potential PCI victory (''Time'' magazine even pronounced Italy to be "on the brink of catastrophe" as the election campaign entered its last month), while the Soviets, not to be outdone, also threw money at PCI, the total sum being estimated to be $8-10 million by former CIA operative F. Mark Wyatt (who was extensively involved in the funding procedure and played a role in operation Gladio). Unsurprisingly, the DC's tactic during the campaign was to scare the shit out of the Italian electorate: their materials threw out ludicrously over-the-top accusations that if the Front won, Italy would be stricken by disaster, become a [[RedScare communist country where "children send their parents to jail", "children are owned by the state"]] and [[EatsBabies "people eat their own children"]]. One of their posters played on the religious sentiment of voters by proclaiming that "In the secrecy of the polling booth, God sees you - Stalin doesn't!". The DC ultimately won the election by 48,5% of the vote to the Front's 31%, but even with the fanatical scare campaign atmosphere, the Front still managed to increase their number of seats in Parliament.

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* [[UsefulNotes/RepublicanItaly Italy]]'s 1948 general election set a record for hysteria and meddling due to the fact that it pitted the ruling centre-right Christian Democracy (DC) against the leftist Popular Democratic Front coalition composed of the Italian Communist Party (PCI) and Italian Socialist Party (PSI) at the height of the UsefulNotes/ColdWar, coming only months after the Soviet-supported coup that brought the Czechoslovak Communist Party to power in Czechoslovakia. The USA not only donated about $1 million to DC and its allies, it had the CIA run letter-writing campaigns, make extensive shortwave radio broadcasts and publish material meant to scare the Italians about a potential PCI victory (''Time'' magazine even pronounced Italy to be "on the brink of catastrophe" as the election campaign entered its last month), while the Soviets, not to be outdone, also threw money at PCI, the total sum being estimated to be $8-10 million by former CIA operative F. Mark Wyatt (who was extensively involved in the funding procedure and played a role in operation Gladio). Unsurprisingly, the DC's tactic during the campaign was to scare the shit out of the Italian electorate: their materials threw out ludicrously over-the-top accusations that if the Front won, Italy would be stricken by disaster, become a [[RedScare communist country where "children send their parents to jail", "children are owned by the state"]] and [[EatsBabies "people eat their own children"]]. One of their posters played on the religious sentiment of voters by proclaiming that "In the secrecy of the polling booth, God sees you - -- Stalin doesn't!". The DC ultimately won the election by 48,5% of the vote to the Front's 31%, but even with the fanatical scare campaign atmosphere, the Front still managed to increase their number of seats in Parliament.



* These aren't always political per se--for instance, an ads Newsweek accusing PETA of terrorism. Incidentally, no information was given as to who was ''paying'' for the ad, namely the [[http://www.consumerfreedom.com/ Center for Consumer Freedom]], an anti-regulatory AstroTurf lobbying organization for the fast food, meat and tobacco industries. (Hm. So the [[Film/ThankYouForSmoking Merchants of Death]] are real. [[RealityIsUnrealistic Go figure]].)

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* These aren't always political per se--for se -- for instance, an ads Newsweek accusing PETA of terrorism. Incidentally, no information was given as to who was ''paying'' for the ad, namely the [[http://www.consumerfreedom.com/ Center for Consumer Freedom]], an anti-regulatory AstroTurf lobbying organization for the fast food, meat and tobacco industries. (Hm. So the [[Film/ThankYouForSmoking Merchants of Death]] are real. [[RealityIsUnrealistic Go figure]].)



** In a ''Series/SaturdayNightLive'' ParodyCommercial of same, it showed a woman who men were constantly kicking down her door to rape - her boyfriend, her father, her ''grand''father, the spokesperson of the ad...

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** In a ''Series/SaturdayNightLive'' ParodyCommercial of same, it showed a woman who men were constantly kicking down her door to rape - -- her boyfriend, her father, her ''grand''father, the spokesperson of the ad...



* A staple among the opposition against UsefulNotes/HighSpeedRail (besides the classics noise and cost) is the supposed disturbance of livestock - particularly cows - [[https://www.youtube.com/watch?v=IJwrKtd33kY Here's]] how RealLife cows react to a train passing by at high speed. Probably one of the less interesting videos linked to from this site.

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* A staple among the opposition against UsefulNotes/HighSpeedRail (besides the classics noise and cost) is the supposed disturbance of livestock - -- particularly cows - -- [[https://www.youtube.com/watch?v=IJwrKtd33kY Here's]] how RealLife cows react to a train passing by at high speed. Probably one of the less interesting videos linked to from this site.
31st Dec '17 11:14:12 AM nombretomado
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-->-- '''Petro Georgiou''', quoted on ''[[TheGruenTransfer Gruen Nation]]''

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-->-- '''Petro Georgiou''', quoted on ''[[TheGruenTransfer ''[[Series/TheGruenTransfer Gruen Nation]]''
6th Sep '17 9:17:45 AM CosmicFerret
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* Just about every GlobalWarming commercial ever. One involves children running while the floor cracks ending with [[FinalGirl a little girl]] hanging on to a tree as the floor crumbles below her. We won't even [[TheDayAfterTomorrow talk about]] [[Film/TheHappening the movies discussing this subject]].

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* Just about every GlobalWarming commercial ever. One involves children running while the floor cracks ending with [[FinalGirl a little girl]] hanging on to a tree as the floor crumbles below her. We won't even [[TheDayAfterTomorrow [[Film/TheDayAfterTomorrow talk about]] [[Film/TheHappening the movies discussing this subject]].
8th Jul '17 9:51:45 AM nombretomado
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** However, it must be noted that, according to TheOtherWiki, that wasn't really his campaign slogan and there is no evidence that his party was responsible for it. He was running on an anti-immigration plank and the slogan, which was erected around the area, benefited his campaign, although he wasn't responsible by it. Griffiths would later write his own book on the election, "''A Question of Colour. The Smethwick Election of 1964''".

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** However, it must be noted that, according to TheOtherWiki, Wiki/TheOtherWiki, that wasn't really his campaign slogan and there is no evidence that his party was responsible for it. He was running on an anti-immigration plank and the slogan, which was erected around the area, benefited his campaign, although he wasn't responsible by it. Griffiths would later write his own book on the election, "''A Question of Colour. The Smethwick Election of 1964''".



** The "Daisy" ad only aired one time, on NBC in prime time two months before the election, and was pulled by the Johnson campaign amid a storm of protest. The point had been made however, and (according to TheOtherWiki) [[NoSuchThingAsBadPublicity some thought this was the Johnson campaign's strategy from the beginning]].

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** The "Daisy" ad only aired one time, on NBC in prime time two months before the election, and was pulled by the Johnson campaign amid a storm of protest. The point had been made however, and (according to TheOtherWiki) Wiki/TheOtherWiki) [[NoSuchThingAsBadPublicity some thought this was the Johnson campaign's strategy from the beginning]].
11th Mar '17 2:27:29 PM Dialh
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* In 1988, the Liberal Party ran the famous [[https://www.youtube.com/watch?v=jKQPw9vmG04 "Border" ad,]] depicting American negotiators erasing the Canada-US border and effectively merging Canada into the United States. The Progressive Conservatives retaliated with an ad depicting the border being drawn back on, and won the election.
1st Mar '17 12:23:56 PM ILoveDogs
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* Following Donald Trump's victory and election, the media doubled down ''hard'' on their notions that Trump is going to destroy America and that he's nothing more than a misogynist, xenophobic bigot. Twitter actively goes after many people who support him or say anything positive in his tweet threads, and more recently, it's gotten to a point where ''how he eats his steak''[[http://www.eater.com/2017/2/28/14753248/trump-steak-well-done-ketchup-personality]] has been used as a way to shove him in a negative light. ''That'' is how badly they want to push the scare campaign.
** Then there's all the calls to have Trump impeached, even though (at the time of this writing), he's done nothing to legally warrant that while in office.
1st Mar '17 10:31:18 AM Jhonny
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** Then there's all the calls to have Trump impeached, even though (at the time of this writing), he's done nothing to legally warrant that.

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** Then there's all the calls to have Trump impeached, even though (at the time of this writing), he's done nothing to legally warrant that.that while in office.
1st Mar '17 5:15:48 AM Brickmaster4496
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* Following Donald Trump's victory and election, the media doubled down ''hard'' on their notions that Trump is going to destroy America and that he's nothing more than a misogynist, xenophobic bigot. Twitter actively goes after many people who support him or say anything positive in his tweet threads, and more recently, it's gotten to a point where {{http://www.eater.com/2017/2/28/14753248/trump-steak-well-done-ketchup-personality''how he eats his steak''}} has been used as a way to shove him in a negative light. ''That'' is how badly they want to push the narrative.

to:

* Following Donald Trump's victory and election, the media doubled down ''hard'' on their notions that Trump is going to destroy America and that he's nothing more than a misogynist, xenophobic bigot. Twitter actively goes after many people who support him or say anything positive in his tweet threads, and more recently, it's gotten to a point where {{http://www.''how he eats his steak''[[http://www.eater.com/2017/2/28/14753248/trump-steak-well-done-ketchup-personality''how he eats his steak''}} com/2017/2/28/14753248/trump-steak-well-done-ketchup-personality]] has been used as a way to shove him in a negative light. ''That'' is how badly they want to push the narrative.scare campaign.
1st Mar '17 5:14:08 AM Brickmaster4496
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* Following Donald Trump's victory and election, the media doubled down ''hard'' on their notions that Trump is going to destroy America and that he's nothing more than a misogynist, xenophobic bigot. Twitter actively goes after many people who support him or say anything positive in his tweet threads, and more recently, it's gotten to a point where [[http://www.eater.com/2017/2/28/14753248/trump-steak-well-done-ketchup-personality''how he eats his steak'']] has been used as a way to shove him in a negative light. ''That'' is how badly they want to push the narrative.

to:

* Following Donald Trump's victory and election, the media doubled down ''hard'' on their notions that Trump is going to destroy America and that he's nothing more than a misogynist, xenophobic bigot. Twitter actively goes after many people who support him or say anything positive in his tweet threads, and more recently, it's gotten to a point where [[http://www.{{http://www.eater.com/2017/2/28/14753248/trump-steak-well-done-ketchup-personality''how he eats his steak'']] steak''}} has been used as a way to shove him in a negative light. ''That'' is how badly they want to push the narrative.
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