History Main / ScareCampaign

22nd Aug '16 11:35:21 AM Jhonny
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However as mentioned in the page quote this is more used by politics than commercial advertising. The reason is that a commercial product -while obviously desirable- doesn't need to convince the majority of the consumers to still be viable, but a politician who doesn't convince a majority of the voters loses the election. For the same reason politicians frequently avoid being too specific about what they stand for, to appeal to as many voters as possible - but they can be specific about what their ''opponents'' (supposedly) stand for.

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However as mentioned in the page quote this is more used by politics than commercial advertising. The reason is that a commercial product -while obviously desirable- doesn't need to convince the majority of the consumers to still be viable, but a politician who doesn't convince a majority (or plurality, depending on the system) of the voters loses the election. For the same reason politicians frequently avoid being too specific about what they stand for, to appeal to as many voters as possible - but they can be specific about what their ''opponents'' (supposedly) stand for. \n Furthermore most commercial products stand little to gain by demonizing their competition, while politicians (especially in two party systems like [[WeAllLiveInAmerica the US]]) can be sure that people who are convinced their opponent is evil will at the very least stay home or possibly vote for them as the "lesser evil" - both outcomes a politician can live with. On the other hand - say - Apple won't necessarily benefit from the reputation fo Microsoft tanking as [[TakeAThirdOption there are still Android and Linux products]] people who are not sold on Apple could buy.
21st Aug '16 11:39:28 AM eedwardgrey3
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However as mentioned in the page quote this is more used by politics than commercial advertising. The reason is that a commercial product -while obviously desirable- doesn't need to convince the majority of the consumers to still be viable, but a politician who doesn't convince a majority of the voters loses the election. For the same reason politicians frequently avoid being too specific about what they stand for, to appeal to as many voters as possible - but they can be specific about what their ''opponents'' (supposedly) stands for.

to:

However as mentioned in the page quote this is more used by politics than commercial advertising. The reason is that a commercial product -while obviously desirable- doesn't need to convince the majority of the consumers to still be viable, but a politician who doesn't convince a majority of the voters loses the election. For the same reason politicians frequently avoid being too specific about what they stand for, to appeal to as many voters as possible - but they can be specific about what their ''opponents'' (supposedly) stands stand for.
21st Aug '16 11:26:49 AM eedwardgrey3
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* Carly Fiorina's truly bizarre [[http://www.youtube.com/watch?v=KRY7wBuCcBY Demon Sheep Commercial]], where she compares moderate Republican California Senate Primary rival Tom Campbell to a "Wolf In Sheep's Clothing" for his moderate fiscal policy. Fair enough, but the guy in a sheep costume with the glowing red Terminator eyes was probably a step too far. Fiorina would win the primary, but lose the main election.

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* Carly Fiorina's truly bizarre [[http://www.[[https://www.youtube.com/watch?v=KRY7wBuCcBY com/watch?v=rKWlOxhSIKk Demon Sheep Commercial]], where she compares moderate Republican California Senate Primary rival Tom Campbell to a "Wolf In Sheep's Clothing" for his moderate fiscal policy. Fair enough, but the guy in a sheep costume with the glowing red Terminator eyes was probably a step too far. Fiorina would win the primary, but lose the main election.
21st Aug '16 11:02:08 AM eedwardgrey3
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However as mentioned in the page quote this is more used by politics than commercial advertising. The reason is that a commercial product -while obviously desirable- doesn't need to convince the majority of the consumers to still be viable, but a politician who doesn't convince a majority of the voters loses the election. For the same reason politicians frequently avoid being too specific about what they stand for, to appeal to as many voters as possible - but they can be specific about what their ''opponents'' (supposedly) stands for.
14th Aug '16 12:37:47 PM karstovich2
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* This sort of thing goes way back. In 1920s Mexico, producers of beer successfully scared the population from drinking the traditional drink [[http://en.wikipedia.org/wiki/Pulque Pulque]] by claiming that it was produced using bags of animal and human feces (''muñecas'') to speed the fermentation process, while beer was "rigorously hygienic" and "modern". The accusation wasn't true (it may have once been true decades earlier in a few backwaters), but the damage was done: what was once Mexico's national tipple became nigh-universally shunned in the span of a few short years.

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* This sort of thing goes way back. In 1920s Mexico, producers of beer successfully scared the population from drinking the traditional drink [[http://en.wikipedia.org/wiki/Pulque Pulque]] by claiming that it was produced using bags of animal and human feces (''muñecas'') to speed the fermentation process, while beer was "rigorously hygienic" and "modern". The accusation wasn't true (it (''muñecas'' with animal feces may have once been true decades earlier used in a few backwaters), backwaters into the late 19th century, but by the 1920s not even the most backwards producers used them anymore), but the damage was done: what was once Mexico's national tipple became nigh-universally shunned in the span of a few short years.
26th Jul '16 1:22:09 PM RoseAndHeather
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* In [[https://en.wikipedia.org/wiki/Virginia_gubernatorial_election,_2005 the 2005 Virginia gubernatorial election]], the Republican candidate Jerry Kilgore ran an ad with a woman saying that Kilgore's opponent (Tim Kaine) wouldn't have favored [[GodwinsLaw giving Adolf Hitler the death penalty]]. As if that wasn't enough, the ad was released on Yom Kippur. It backfired, badly.

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* In [[https://en.wikipedia.org/wiki/Virginia_gubernatorial_election,_2005 the 2005 Virginia gubernatorial election]], the Republican candidate Jerry Kilgore ran an ad with a woman saying that Kilgore's opponent (Tim Kaine) wouldn't have favored [[GodwinsLaw giving Adolf Hitler the death penalty]]. As if that wasn't enough, the ad was released on Yom Kippur. It backfired, badly.badly -- not least because the staunchly Roman Catholic Kaine objects to the death penalty on ''any'' grounds.
24th Jul '16 3:23:06 PM JamesAustin
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* The Church of Scientology -- er, [[ChurchOfHappyology Happylogy]] -- uses this as a default tactic against its many critics. It's based on what founder LRonHubbard called the "Fair Game" policy, in which Scientologists use any means necessary to smear and discredit anyone who critiques their practices. Scientology has gone to such lengths as false rumors, verbal and physical harassment in public, and even ''framing people for serious crimes'' in order to force them into silence.

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* The Church of Scientology -- er, [[ChurchOfHappyology Happylogy]] -- uses this as a default tactic against its many critics. It's based on what founder LRonHubbard Creator/LRonHubbard called the "Fair Game" policy, in which Scientologists use any means necessary to smear and discredit anyone who critiques their practices. Scientology has gone to such lengths as false rumors, verbal and physical harassment in public, and even ''framing people for serious crimes'' in order to force them into silence.
6th Jul '16 1:28:43 PM Berrenta
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A [[ScareCampaign Scare Campaign]] is a political advertising campaign based around the terrible things the other party or candidate will do if they get into/retain power. This is based around the idea that a voter who is on the fence is more likely to believe negative messages about one's opponent than positive messages about oneself. Studies have shown this to be one of the most effective types of political campaigns. For obvious reasons this kind of campaign works better in countries with only two (relevant) parties. In a country with - say - five parties that have a legitimate shot at getting enough votes to matter the reaction to a candidate of party D tearing down Party A and vice versa will probably be: Well, [[TakeAThirdOption I'll take party C then]].

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A [[ScareCampaign Scare Campaign]] Campaign is a political advertising campaign based around the terrible things the other party or candidate will do if they get into/retain power. This is based around the idea that a voter who is on the fence is more likely to believe negative messages about one's opponent than positive messages about oneself. Studies have shown this to be one of the most effective types of political campaigns. For obvious reasons this kind of campaign works better in countries with only two (relevant) parties. In a country with - say - five parties that have a legitimate shot at getting enough votes to matter the reaction to a candidate of party D tearing down Party A and vice versa will probably be: Well, [[TakeAThirdOption I'll take party C then]].
13th Jun '16 7:08:45 AM bwehehehe
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[[AC:Philippines]]
* The Philippine presidential election of 2016 saw an [[https://www.youtube.com/watch?v=TwnXofEQMD0 ad against Rodrigo Duterte]] and his [[SirSwearsALot mouth]] paid by a senator running for the vice-presidential post. Said senator stirred controversy earlier by accusing the Davao City mayor of stashing away about $4.78 million (2016 dollars) in secret bank accounts. InternetBackdraft followed to say it gently, considering AllElectionsAreSeriousBusiness in the Philippines. The ad came in [[YouAreTooLate too late]] to stop Duterte from winning the elections with over 16 million votes, as it was aired only mere days before the elections itself.
30th May '16 8:38:02 AM Jhonny
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* The Mexican elections of 2006 featured the conservative PAN saying "Vote for Andrés Manuel López Obrador, and his populist politics will bring Mexico to a new era of crisis, devaluation, unemployment, hunger, starvation, crime, and poverty!"; the liberal PRD eventually fired back, saying "Felipe Calderón is a corrupt bastard who plunged Mexico into crisis in 1994, giving later his brother-in-law a suspicious job!". However, since the Mexican people as of 2008 are still scared of economical crisis after ''three'' of them in 10 years (1982, 1985 and 1994), the PAN finally won, and Felipe Calderón is currently the president in office.

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* The Mexican elections of 2006 featured the conservative PAN saying "Vote for Andrés Manuel López Obrador, and his populist politics will bring Mexico to a new era of crisis, devaluation, unemployment, hunger, starvation, crime, and poverty!"; the liberal leftist PRD eventually fired back, saying "Felipe Calderón is a corrupt bastard who plunged Mexico into crisis in 1994, giving later his brother-in-law a suspicious job!". However, since the Mexican people as of 2008 are still scared of economical crisis after ''three'' of them in 10 years (1982, 1985 and 1994), the PAN finally won, and Felipe Calderón is currently the president was succeeded by a PRI candidate in office.
2012.
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http://tvtropes.org/pmwiki/article_history.php?article=Main.ScareCampaign