History Main / ScareCampaign

1st Apr '16 7:37:46 AM AwSamWeston
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** Not from any official campaign, but the Creator/{{Fictosophy}} short [[https://www.youtube.com/watch?v=IE5hxnXivxI "The Best Case Scenario"]] ends up being an attack ad on Donald Trump's campaign.
23rd Mar '16 8:08:18 PM Jhonny
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* The Weimar Republic election campaigns were practically built on this trope - from long-nosed money grubbing Jews to bloated and evil capitalists, everyone was doing it. In the case of anti-Nazi campaigns, it was even true.

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* The Weimar Republic election campaigns were practically built on this trope - from long-nosed money grubbing Jews to bloated and evil capitalists, everyone was doing it. In the case of anti-Nazi campaigns, it was even true.
true. However, back in those days there were no TV ads, so it was all done in billboards or party run newspapers
* In general German election campaigns are relatively tame, the one exception is street advertising, which can get overly direct at times. A particularly nasty RedScare one was done by the conservatives claiming [[https://www.google.de/search?q=alle+wege+des+marxismus&client=ubuntu&hs=a9c&channel=fs&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjE2uq6q9jLAhWld5oKHUH9ANEQsAQILg&biw=1301&bih=673 all paths of Marxism lead to Moscow]] at the height of the ColdWar. There is even a German term for this particular type of smear "rote Socken Kampagne" or red stocking campaign, after another notable billboard campaign. However, TV ads are incredibly boring and only minor party ads (which are guaranteed slots on TV by law) are worth watching for their SoBadItsGood tendencies.[[note]]which is not to say the main parties are immune to cringeworthy ads, they are just less obviously badly made[/note]]
23rd Mar '16 7:06:19 PM Jhonny
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A [[ScareCampaign Scare Campaign]] is a political advertising campaign based around the terrible things the other party or candidate will do if they get into/retain power. This is based around the idea that a voter who is on the fence is more likely to believe negative messages about one's opponent than positive messages about oneself. Studies have shown this to be one of the most effective types of political campaigns.

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A [[ScareCampaign Scare Campaign]] is a political advertising campaign based around the terrible things the other party or candidate will do if they get into/retain power. This is based around the idea that a voter who is on the fence is more likely to believe negative messages about one's opponent than positive messages about oneself. Studies have shown this to be one of the most effective types of political campaigns.
campaigns. For obvious reasons this kind of campaign works better in countries with only two (relevant) parties. In a country with - say - five parties that have a legitimate shot at getting enough votes to matter the reaction to a candidate of party D tearing down Party A and vice versa will probably be: Well, [[TakeAThirdOption I'll take party C then]].
20th Mar '16 3:14:01 PM StevieG
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* The 2016 Presidential campaign looks set to be an example of this. An early example is [[https://www.youtube.com/watch?v=UFa0dNY3QtU this senate ad]] attacking sitting Senator John Mccain for refusing to rule out endorsing DonaldTrump, should he become the Republican Party's Presidential nominee. If Trump becomes the Republican nominee, expect to see a lot of attack ads highlighting the more controversial things he's said during the Primaries.
20th Mar '16 12:28:42 PM faunas
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Naturally, political candidates will believe that many of their opponents' policies are wrong; that's why they're opponents. And in some sense, tearing down the opponent's position is just as important as building up your own. But let's face it: the vast majority of Scare Campaigns are about creating fear rather than debating. Most of them are based on wild conjecture, [[YouFailLogicForever playing up a candidate's links]] [[DamnedByAFoolsPraise to "bad people"]] [[HitlerAteSugar no matter how tenuous]], and sometimes just plain lies. Even when a valid point is made, expect the same creepy scary music and disturbing voiceover. This may even extend to DeliberatelyMonochrome techniques in the case of outrageous claims.

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Naturally, political candidates will believe that many of their opponents' policies are wrong; that's why ''why'' they're opponents.''opponents''. And in some sense, tearing down the opponent's position is just as important as building up your own. But let's face it: the vast majority of Scare Campaigns are about creating fear rather than debating. Most of them are based on wild conjecture, [[YouFailLogicForever playing up a candidate's links]] [[DamnedByAFoolsPraise to "bad people"]] [[HitlerAteSugar no matter how tenuous]], and sometimes just plain lies. Even when a valid point is made, expect the same creepy scary music and disturbing voiceover. This may even extend to DeliberatelyMonochrome techniques in the case of outrageous claims.



'''Announcer:''' Vote for President Johnson on November 3. The stakes are too high for you to stay home.

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'''Announcer:''' '''Announcer (Chris Schenker):''' Vote for President Johnson on November 3. The stakes are too high for you to stay home.
17th Mar '16 7:03:13 PM Adept
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** The "Three AM" ads put out by HillaryClinton in the 2008 primaries. And there was much lampooning to follow, most notably from ''the little girl in the StockFootage the ad used'', who at that point was seventeen years old and a supporter of Obama.

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** The "Three AM" ads put out by HillaryClinton UsefulNotes/HillaryClinton in the 2008 primaries. And there was much lampooning to follow, most notably from ''the little girl in the StockFootage the ad used'', who at that point was seventeen years old and a supporter of Obama.
12th Mar '16 12:10:29 AM GrammarNavi
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** The really sad thing (revealed in [[http://www.thisamericanlife.org/radio-archives/episode/376/wrong-side-of-history an episode]] of ''ThisAmericanLife'') is that Epton was actually a fairly liberal Republican, certainly on race issues (he had been part of the civil rights marches and so on), and was extremely uncomfortable with the tone of his campaign. He was so ''not'' racist, in fact, that he apparently didn't catch that "before it's too late" was a dog-whistle phrase until it had already become the campaign's main slogan.

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** The really sad thing (revealed in [[http://www.thisamericanlife.org/radio-archives/episode/376/wrong-side-of-history an episode]] of ''ThisAmericanLife'') ''Radio/ThisAmericanLife'') is that Epton was actually a fairly liberal Republican, certainly on race issues (he had been part of the civil rights marches and so on), and was extremely uncomfortable with the tone of his campaign. He was so ''not'' racist, in fact, that he apparently didn't catch that "before it's too late" was a dog-whistle phrase until it had already become the campaign's main slogan.
14th Feb '16 11:49:13 AM johnsmithxxi
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* Facing the prospect of losing the 2015 federal election, Stephen Harper's Conservatives tried to pander to Islamophobes by pledging to ban Muslim women from wearing the niqab during citizenship ceremonies, denying Syrian refugees asylum for fear that they could be terrorists, and even setting up a telephone hotline for Canadians to report "barbaric cultural practices" by their immigrant neighbors. Despite polls showing that most Canadians agreed with Harper on the niqab issue, they saw the xenophobic ploy for what it was and ousted the already-unpopular Harper in favor of Justin Trudeau's Liberals.
** To a lesser extent, Justin Trudeau was subject to a relentless smear campaign by the Conservatives as an immature, intellectual lightweight, culminating in the slogan, "Just Not Ready." However, this campaign backfired considering that it lowered expectations about Trudeau so low in the public eyes, his first appearance in the 2015 federal election debates impressed many by how intelligent, articulate and charming, in short like his father, UsefulNotes/PierreTrudeau, he really was.

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* Facing In the prospect 2006 election, the Liberal Party, afraid of losing government, ran ads against the 2015 federal election, Conservative Party and Conservative leader Stephen Harper in particular. The ads featured a cold female voice-over, Radio personality Bill Carroll on CFRB 1010 noted the "Paid for by the Liberal Party" text in some appeared above Harper's Conservatives tried to pander to Islamophobes by pledging to ban Muslim women from wearing lips, in effect giving his a mustache like Adolf Hitler.
** Most controversial of
the niqab during citizenship ceremonies, denying Syrian refugees asylum for fear ads, was one alleging that they could be terrorists, Harper would deploy Canadian troops into Canadian cities. "Soldier with guns. In our cities." This was quickly withdrawn. Not only was it completely false, but the military and even setting up a telephone hotline for Canadians veterans considered it to report "barbaric cultural practices" by be a grave insult to be portrayed (and many other Canadian on their immigrant neighbors. Despite polls showing that most Canadians agreed behalf) as some jackboot occupying force.
** The ads failed,
with Harper going on the niqab issue, they saw the xenophobic ploy for what it was to win three consecutive and ousted the already-unpopular Harper in favor serving ten successful years as Prime Minister of Justin Trudeau's Liberals.
** To a lesser extent, Justin Trudeau was subject to a relentless smear campaign by the Conservatives as an immature, intellectual lightweight, culminating in the slogan, "Just Not Ready." However, this campaign backfired considering that it lowered expectations about Trudeau so low in the public eyes, his
Canada (the longest serving Conservative since Canada's first appearance in Prime Minister, Sir John A. Macdonald, and the 2015 federal election debates impressed many by how intelligent, articulate and charming, in short like his father, UsefulNotes/PierreTrudeau, he really was. most number of consecutives wins since John Diefenbaker).



** This is Stephen Harper's default tactic. The Conservative attack ads were attacks first on Stephane Dion (who is still a candidate in Saint-Laurent riding in Quebec), then Michael Ignatieff, and later Justin Trudeau. Some involved quoting magazine interviews from years back in which Ignatieff says he's an intellectual. Then, it cuts to Mr. Harper in his Blue Sweatervest of Family Values. By the 2015 campaign, Harper was so loathed by too much of the Canadian public that ads featuring him eventually had to begin with "It's not about me..." in order to promote the Conservative party.



** There was little mudslinging between the Conservatives and the NDP. However, the entire Conservative strategy was essentially portraying the Liberal leader Michael Ignatieff as evil for having lived in the United States while teaching at Harvard.

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** There was little mudslinging between the Conservatives and the NDP. However, the entire Conservative strategy was essentially portraying the Liberal leader Michael Ignatieff as evil for having lived in the United States while teaching at Harvard. (And, not living in Canada for several decades - and describing himself as an American)
6th Feb '16 3:14:57 PM BrendanRizzo
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* The [[https://en.wikipedia.org/wiki/United_States_presidential_election,_2012 2012 presidential campaign]] was one of the most negative -- if not ''the'' most negative -- campaign seasons ever. Setting aside the clusterfuck that was the Republican primary, UsefulNotes/BarackObama did his damnedest to portray Mitt Romney as a tax-evading, job-destroying, plutocratic, oligarchic hypocrite, and Romney tried to counter by saying "You screwed up the economy." Alas, ''both'' resorted to QuoteMining and occasionally even [[TwistingTheWords willful misinterpretation]] of the other's statements, to a degree that enraged anyone in America with half a brain. Some specifics:

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* The [[https://en.wikipedia.org/wiki/United_States_presidential_election,_2012 2012 presidential campaign]] was one of the most negative -- if not ''the'' most negative -- campaign seasons ever.since the invention of television. Setting aside the clusterfuck that was the Republican primary, UsefulNotes/BarackObama did his damnedest to portray Mitt Romney as a tax-evading, job-destroying, plutocratic, oligarchic hypocrite, and Romney tried to counter by saying "You screwed up the economy." Alas, ''both'' resorted to QuoteMining and occasionally even [[TwistingTheWords willful misinterpretation]] of the other's statements, to a degree that enraged anyone in America with half a brain. Some specifics:



* [[http://www.youtube.com/watch?v=EZ3B8WvVjL4&feature=player_embedded This]] political advertisement for the 2010 Los Angeles City Council election is some strange mixture of gangsta rap, pole dancing and communist propaganda, all [[DadaAd without telling you just who the hell its trying to get you to vote for]].

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* [[http://www.youtube.com/watch?v=EZ3B8WvVjL4&feature=player_embedded This]] political advertisement for the 2010 Los Angeles City Council election is some strange mixture of gangsta rap, pole dancing and communist propaganda, all [[DadaAd without telling you just who the hell its it's trying to get you to vote for]].
2nd Feb '16 11:09:31 AM DDRMASTERM
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* [[http://www.youtube.com/watch?v=bWdyf9eSkqQ Taliban Dan]]. Most glaringly his "Submit to me it's in the Bible" quote is the ''[[ManipulativeEditing exact]] [[http://www.youtube.com/watch?v=yKqxBInCPF0 opposite]]'' when heard in context. It didn't work.

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* [[http://www.youtube.com/watch?v=bWdyf9eSkqQ Taliban Dan]]. Most glaringly his "Submit to me it's in the Bible" [[QuoteMining quote is the the]] ''[[ManipulativeEditing exact]] [[http://www.youtube.com/watch?v=yKqxBInCPF0 opposite]]'' when heard in context. It didn't work.
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