History Main / RoadshowTheatricalRelease

Unlike today's limited releases, there was no question that a film getting such treatment would later be released wide, even the flops. However, they would often be recut for a shorter length for that release. As you might expect, this format was an expensive proposition that could be really embarrassing if the film turned out to be a turkey like ''Film/DoctorDolittle'', but it could pay off with classic big films like ''Film/TheTenCommandments'' and ''[[Film/BenHur1959 Ben-Hur]]'', which could run for more than a year in that format.

Unlike today's limited releases, there was no question that a film getting such treatment would later be released wide, even the flops. However, they would often be recut for a shorter length for that release. As you might expect, this format was an expensive proposition that could be really embarrassing if the film turned out to be a turkey like ''Film/DoctorDolittle'', but it could pay off with classic big films like ''Film/TheTenCommandments'' and ''Film/BenHur'', which could run for more than a year in that format.

In the 2010s, Creator/QuentinTarantino attempted to revive this for the special 70mm-format version of his film ''Film/TheHatefulEight'', but reaction was generally negative. In 2021, Creator/ZackSnyder has planned a few Creator/{{IMAX}} screenings of his four hours version of ''[[Film/ZackSnydersJusticeLeague Justice League]]'' with a 10 minutes musical intermission courtesy of Music/JunkieXL, with the profit going to suicide prevention charity.

In the 2010s, Creator/QuentinTarantino attempted to revive this for the special 70mm-format version of his film ''Film/TheHatefulEight'', but reaction was generally negative. In 2021, Creator/ZackSnyder has planned a few Creator/{{IMAX}} screenings of his four hours version of ''[[Film/ZackSnydersJusticeLeague Justice League]]'' with a 10 minutes music intermission courtesy of Music/JunkieXL, with the profit going to suicide prevention charity.

In the 2010s, Creator/QuentinTarantino attempted to revive this for the special 70mm-format version of his film ''Film/TheHatefulEight'', but reaction was generally negative. In 2021, Creator/ZackSnyder has planned a few Creator/{{IMAX}} screenings of his four hours version of ''[[Film/ZackSnydersJusticeLeague Justice League]]'' with a 10 minutes music intermission courtesy of Music/JunkieXL with the profit going to suicide prevention charity.

In the 2010s, Creator/QuentinTarantino attempted to revive this for the special 70mm-format version of his film ''Film/TheHatefulEight'', but reaction was generally negative. Creator/ZackSnyder has planned a few Creator/{{IMAX}} screenings of his ''[[Film/ZackSnydersJusticeLeague Justice League]]'' film with a 10 minutes music intermission courtesy of Music/JunkieXL with the profit going to suicide prevention charity.

In the 2010s, Creator/QuentinTarantino attempted to revive this for the special 70mm-format version of his film ''Film/TheHatefulEight'', but reaction was generally negative.

What separated them from a regular or limited release was that they usually opened in a few select theatres and tickets were sold strictly on a reserved seating basis for a premium price and always in advance, often with stereo sound and [[AspectRatio Widescreen]]. The films' length was typically longer than usual with an {{Intermission}} in the runtime (and with an additional music-only "overture" before and "exit music" after the film) with typically no ShortFilm or {{Trailer}}s on the schedule, which was usually just twice a day for Wednesdays, Saturdays and Sundays and just one a day for the rest of the week. Furthermore, people attending would usually receive a program for the film, just like a regular stage show.

What separated them from a regular or limited release was that they usually opened in a few select theatres and tickets were sold strictly on a reserved seating basis for a premium price and always in advance, often with stereo sound and {{Widescreen}}. The films' length was typically longer than usual with an {{Intermission}} in the runtime (and with an additional music-only "overture" before and "exit music" after the film) with typically no ShortFilm or {{Trailer}}s on the schedule, which was usually just twice a day for Wednesdays, Saturdays and Sundays and just one a day for the rest of the week. Furthermore, people attending would usually receive a program for the film, just like a regular stage show.

This format had its heyday from TheFifties to TheSeventies as the Hollywood studios desperately tried to draw audiences from their [=TVs=] to the cinemas. However, a series of flops in the 1970s finally killed interest in the format while stereo sound and widescreen became standard equipment in even the cheapest theatres. Today, when an epic movie is shown like ''Film/{{Titanic}}'', it is on a general release with no intermission.

Eventually, had this format had its heyday from TheFifties to TheSeventies as the Hollywood studios desperately tried to draw audiences from their [=TVs=] to the cinemas. However, a series of flops in the 1970s finally killed interest in the format while stereo sound and widescreen became standard equipment in even the cheapest theatres. Today, when an epic movie is shown like ''Film/{{Titanic}}'', it is on a general release with no intermission.

What separated them from a regular or limited release was that they usually opened in a few select theatres and tickets were sold strictly on a reserved seating basis for a premium price and always in advance, often with stereo sound and {{Widescreen}}. The films' length was typically longer than usual with an {{Intermission}} in the runtime with typically no ShortFilm or {{Trailer}}s on the schedule, which was usually just twice a day for Wednesdays, Saturdays and Sundays and just one a day for the rest of the week. Furthermore, people attending would usually receive a program for the film, just like a regular stage show.

Eventually, had this format had its heyday from TheFifties to the TheSeventies as the Hollywood studios desperately tried to draw audiences from their TVs to the cinemas. However, a series of flops in the 1970s finally killed interest in the format while stereo sound and widescreen became standard equipment in even the cheapest theatres. Today, when an EpicMovie is shown like ''{{Titanic}}'', it is on a general release with no intermission.