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* In ''VisualNovel/NineHoursNinePersonsNineDoors'''s "Safe" ending, [[spoiler:Junpei pulls one on Ace, revealing the latter as the villain. Justified in that Ace suffers from prosopagnosia (better explained in the Real Life subpage) and cannot tell faces apart at all, which means Junpei only needed to get the clothes of another "player" to impersonate that person successfully.]]
''VisualNovel/NineHoursNinePersonsNineDoors'''s "Safe" ending, [[spoiler:Junpei pulls one on Ace, revealing the latter as the villain. Justified in that Ace suffers from prosopagnosia (better explained in the Real Life subpage) and cannot tell faces apart at all, which means Junpei only needed to get the clothes of another "player" to impersonate that person successfully.]]
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The external reason for the flimsy disguise may be that the creators want to signal the presence of a disguise to the audience before the other characters catch on (a sort of ReverseWhodunnit). Sometimes, the character may also be a SpecialGuest the director wants to get their money out of. All the same, you often get TheReveal staged in such a way to make it clear that the director really thought [[ViewersAreMorons you wouldn't have worked it out by now]]. For the more perceptive viewers, it's a case of TheUntwist.
The external reason for the flimsy disguise may be that the creators want to signal the presence of a disguise to the audience before the other characters catch on (a sort of ReverseWhodunnit). Sometimes, the character may also be a SpecialGuest the director wants to get their money out of. All the same, you often get TheReveal staged in such a way to make it clear that the director really thought
[[ViewersAreMorons you wouldn't have worked it out by now]]. For the more perceptive viewers, it's a case of TheUntwist.
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Moved to new subpage.
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[[folder:Advertising]] * The Trix rabbit has tried about a million of these. Subverted in that they never work for more than a few seconds, and the few that do work are foiled by the Rabbit's [[GRatedDrug undeniable addiction]] to the cereal. ** One ''good'' disguise the Trix Rabbit once used was to somehow turn himself into a cute, adorable bunny (they used a ''real'' rabbit in the commercial) and changed tactics, not talking at all and simply trying to sneak up on the kids. Unfortunately, his addiction to it gave him away as it always did. ** Similarly, [[WesternAnimation/TheFlintstones Barney Rubble]] in the Pebbles commercials, who's been doing this ''since 1978''. Though Barney has had his share of [[LatexPerfection ultra-realistic disguises involving rubber masks]]; the only time the Trix rabbit did so was in [[http://www.youtube.com/watch?v=plmFkZHjt6Y this infamous commercial]]. *** This 1972 commercial was one of the first to show Barney pulling this stunt. In this case the '''ONLY''' change was putting a fake beard on. [[https://www.youtube.com/watch?v=BrlxFBGdrzw And he still managed to fool Fred]]. * An ad for cheap cell phone service featured a woman who was saving money for her expensive cell plan by having her son travel free on a plane trip. She'd dressed him in a floppy-eared Halloween costume and stuffed him inside a pet carrier; hearing them converse, a baggage handler marvels at the "talking dog". * The dog from the Bush's Baked Beans commercials once appeared in a labcoat and false mustache, posing as a food science researcher. For those who haven't seen these ads, be aware that the dog is a ''real'' golden retriever, not a cartoon mascot. He's also shown up as a BedsheetGhost of the recipe owner's grandfather, but is revealed when the man explains, "Grandpa didn't have a tail." * Seen in a TV ad for Speedway, featuring a contest for their Speedy Rewards card loyalty card. A man keeps coming in and using his card, wearing a series of ridiculous disguises. Finally, the clerk, who isn't fooled for a minute, tells the customer that he can use the same card as many times as he wants and still be entered in the contest each time. MST3KMantra, since if you think about it for more than a few seconds, you realize that no matter how well he disguises ''himself'', the card always carries the same computerized details about his identification. (Then again, he might not be smart enough to realize that.) * A Dunkin' Donuts ad had Fred the Baker(who's a portly little guy with a moustache) spying at a rival donut place dressed as a woman, coyly holding a hand over his moustache and not fooling the anxious counter man. * In one UsefulNotes/McDonalds commercial from the '70s, Ronald dresses up as a mailman to thwart an attempt by Grimace ([[CharacterizationMarchesOn who was evil at this time]]) to steal some milkshakes. The disguise is little more than a hat. * One of the ''[[Film/TheNakedGun Naked Gun]]''-type ads for Red Rock Cider has the ComedicHero working undercover in an ice cream van called "Mr Policey" and labelled UNMARKED POLICE CAR. This naturally leads to a VisualPun where a customer asks for a couple of cones and gets two traffic cones instead. -->'''Frank Drebin:''' A hot tip led Sgt. Doughray and me to Ascot. We mingled unobtrusively for a while before dividing forces. ''(Doughray and Drebin are wearing dark men's suits and fancy ladies' hats.)'' * Subverted in a commercial bumper for Creator/CartoonNetwork. A cop is chasing a thief down the street and the thief ducks in an alley. The cop follows him to find the thief dressed in drag, and tries to flirt with him. [[RealityEnsues The cop isn't fooled for a second and promptly arrests him.]] A caption then appears saying "You are not WesternAnimation/BugsBunny." * At the 2012 Spike Video Game Awards, newbie game developer Joakim Mogren and his studio, [[MeaningfulName Moby Dick]], surprised everyone by showing a trailer for what seemed to be a stealth/horror game called The Phantom Pain. By the end of the trailer, fans had deduced that [[spoiler:Joakim was an anagram for [[Creator/HideoKojima Kojima]] and Mogren was a reference to his mysterious Project Ogre, identifying the main character from the trailer as Naked Snake. Finally, the negative space in The Phantom Pain's logo? It happens to perfectly fit the words [[MetalGearSolidVThePhantomPain Metal Gear Solid V]].]] Despite all this being figured out immediately, [[spoiler:Kojima]] kept the ruse up until the real game and the real developer, [[spoiler:Kojima Productions, obviously,]] was finally announced at GDC 2013. [[/folder]]
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* It's not unusual for disguises to ''seem'' paper-thin on stage, a dramatic convention to make allowance for limited props and budget. WillingSuspensionOfDisbelief is encouraged in this scenario. * In Ken Ludwig's ''Lend Me a Tenor'', the theater manager's assistant Max disguises himself as the visiting tenor Tito Merelli after Tito is found dead in his hotel room. This works on the opera's audience, as they have never seen the real Tito and won't know the difference. However, Tito's NotQuiteDead, and is running around Cleveland in the same costume Max is wearing (Tito brought two identical costumes). Saunders, the manager, runs into Tito several times without realizing the costumed tenor is not Max, despite Max and Tito, even in costume, looking nothing alike.
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