[[folder:Literature]]
* Played with in ''Literature/{{Discworld}}'''s recurring phrase "Personal isn't the same as Important".
* In the AndrewVachss Burke book ''Strega'', one of the child sex offenders tries to call his child pornography "just business". This is contrasted with an earlier self-proclaimed pedophile [[EnemyMine that Burke is forced to speak civilly with,]] who speaks disdainfully of those who are "commercial" with child pornography and waxes lyrical about emotional bonds and being personal.
* In PercyJacksonAndTheOlympians, Ares does this, telling Percy that "you just might get those hardheaded idiots to listen to you. So I have to kill you. Nothing personal." It seems to be being used humorously, though.
* In ''[[XWingSeries Starfighters of Adumar]]'', Wedge's Red Flight is attacked by several Adumari ships before ever reaching the planet. After touching down Wedge speaks to the diplomatic liaison for an explanation.
--> "They were probably young, undisciplined pilots trying to achieve some [[ProudWarriorRaceGuy personal honor by killing you in a fair dogfight]]. I doubt it was anything personal."
--> "''You'' do. I take it very personally. We just had to [[StuffBlowingUp vape]] four pilots in what is theoretically a friendly zone."
* In the novel that inspired the movie, [[Film/TheGodfather Michael Corleone]] himself takes the trope apart, making this a shining example of an UnbuiltTrope:
-->'''Michael:''' Tom, don't let anybody kid you. It's all personal, every bit of business. Every piece of shit every man has to eat every day of his life is personal. They call it business. OK. But it's personal as hell. You know where I learned that from? The Don. My old man. The Godfather. If a bolt of lightning hit a friend of his the old man would take it personal. He took my going into the Marines personal. That's what makes him great. The Great Don. He takes everything personal. Like God. He knows every feather that falls from the tail of a sparrow or however the hell it goes. Right? And you know something? [[MakeItLookLikeAnAccident Accidents don't happen to people who take accidents as a personal insult.]]
* In ''{{Unwind}}'', Risa is consigned to being "unwound" (to donate ''all'' her organs) because of ''budget cuts'' at the state children's home where she lives.
* Mentioned in Creator/JonStewart's ''Literature/EarthTheBook'' (written to aliens) that humans often believed that trade was, for some strange reason, exempt from normal moral codes of conduct.
* In ''[[Literature/HonorHarrington Shadow of Freedom]]'', [[spoiler:Firebrand]] notes to himself that he has nothing personal against the agents for the [[spoiler:Seraphim Independence Movement]] he meets in Chapter Four. He even wishes them well, even if he doesn't expect "well" to be what actually happens.
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19th Mar '13 10:44:35 AM LongLiveHumour

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