History Main / NotableCommercialCampaigns

27th Aug '13 12:08:51 PM SeptimusHeap
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[[quoteright:300:[[Creator/AudreyHepburn http://static.tvtropes.org/pmwiki/pub/images/audrey_hepburn_blackglama.jpg]]]] [[caption-width-right:300:This campaign achieved iconic status by, well, using icons.]] %%The word "iconic" is just for a pun. It's not trying to pass an opinion as fact. No advertising campaign wants to be forgettable. That would defeat the purpose. The point is to stick in the mind, to of course make people remember the product. There are many ways to do this, but this trope is for when the campaign works exceptionally. It's when people quote it. It's when it's mentioned or parodied in various media. Then the advertising agency can pat themselves on the back for a CrowningMomentOfAwesome. It's of course hard to tell exactly what makes a campaign stand out. A catchy slogan or a mascot are the most common forms, but even then it's hard to pin down exactly what makes either one work. Regardless of what makes them work, they are memorable (although [[WhatWereTheySellingAgain not always for the right reasons]]). ---- !!Examples: [[foldercontrol]] [[folder:United States]] * Apple Computer's "1984" ad, directed by Ridley Scott and broadcast exactly once during the 1984 Main/SuperBowl, is widely considered one of the greatest television advertisements of all time. ** In order to qualify for advertising awards, it had to be shown twice, so Apple ran it beforehand locally on some tiny station somewhere in Montana or Idaho so almost no one would see it except a few hundred to a few thousand who lived within the broadcast area of that one small station. * Budweiser had the famous Budweiser Frogs ("Bud..." "...weis..." "...er.") and their brief rivalry with a pair of talking lizards. ** Before that, it was a series of ads about the Budweiser Clydesdales (horses) that pull the cart. ** [[http://www.youtube.com/watch?v=L38wthA4Ld0 Wassup.]] * More famous are the series of "Less filling! Tastes great!" commercials for Lite Beer from Miller (now Miller Lite), whose tagline is [[Memes/{{Advertising}} still referenced]] over twenty years after their airing. You know you've earned your place in pop culture when even [[SesameStreet Cookie Monster]] quotes your commercial. And you're not even aiming at the same ''demographic.'' The line has also recently been used in a series of Subway ads. * {{GEICO}}, an automobile insurance company, has several memorable series: ** One 'BadNewsIrrelevantNews' parody; the bad news was always something horrible like "You have cancer", "but I've got good news: I just saved a bunch of money on my car insurance by SwitchingToGEICO!" ** A series of CommercialSwitcheroo ads. It slices, it dices, it regrows hair, it grates cheese, "but it won't save you any money on car insurance." ** One [[ShowWithinAShow fictional series]] with the tagline "So easy a caveman could do it," with the real series following the cavemen offended by it. They somehow got their own sitcom, though it was quickly cancelled. Notably, the caveman has been in GEICO commercials for years, but without re-telling the original joke or using the slogan. Unless one were familiar with the original ad, they'd have no idea why a hairy guy keeps getting offended at the mere mention of GEICO. ** Famous actors, singers, and other well-known personalities being hired to tell the stories of normal customers, in their characteristic styles. The more memorable ads from this campaign feature Peter Graves, Little Richard, [[Main/AustinPowers Verne Troyer]], Don La Fontaine (Main/InAWorld where both of our cars were totally underwater...), James Lipton, Peter Frampton, MichaelWinslow, and Mrs. Butterworth. *** The one starring fitness guru Tony Little managed to reach MemeticMutation. --->[[BigYes YEAH]], BABEE! YOUCANDOIIIIT!! ** Fictional exposes on well-known TV characters, such as revealing that [[TheBeverlyHillbillies Jed]] ''really'' made his fortune from the money he saved on his car insurance. ** And of course, the Geico gecko, who would originally complain about people mistaking the word "gecko" for the word "Geico", but has since become a more amiable mascot, talking intelligently about the virtues of Geico. They're different geckos. How can you tell? The new gecko has a Cockney accent; the old one's accent was more upper-class. When the gecko became a real mascot rather than a one off joke, they eventually changed the accent from "refined" to a more common accent, so that he would sound more appealing...replacing [[HeyItsThatVoice Kelsey]] [[KelseyGrammer Grammer]] in the process. ** Also, before even the gecko, there was a crudely drawn cartoon character who takes some kind of Main/SchmuckBait, and gets slapsticked for it. Geico logo comes up; "We all do dumb things. Paying too much for car insurance shouldn't be one of them." ** A car drives along a twisty mountain road. A squirrel darts into its path and the car swerves to miss it, careening off the road. A second squirrel appears and slaps paws with the first one as if to say, "You da squirrel!" ** "[[http://www.youtube.com/watch?v=Lomy7xAVDKE I just want to make an omelette!]]" ** A stack of bills with plastic googly eyes sitting on top, representing "the money you could be saving with Geico." Hey, nobody bats a thousand. ** MichaelMcglone asking "Could switching to GEICO really save you 15% or more on car insurance?" followed by a [[IsTheAnswerToThisQuestionYes random question]]: "Is Ed "Too Tall" Jones too tall? Does [[WesternAnimation/LooneyTunes Elmer Fudd]] have trouble with [[ElmuhFuddSyndwome the letter R]]?"... "Did the cavemen invent fire?" [[CallBack *cuts to the GEICO caveman on a couch]], who uses a remote to 'turn on' the flame in his fireplace after looking at the camera and making a 'goddammit leave me alone' face* ** The "Get Happier, Get GEICO" commercials, which indicate that people who save money with GEICO are happier than a humorous example: *** The Pillsbury Doughboy goes through airport security but can't resist being tickled when the security guard tries to pat him down *** Dikembe Mutumbo blocks random things that people throw, like coins for the toll or a box of cereal. *** {{Gallaghar}} runs amok at a farmer's market, smashing watermelons with a giant mallet and cackling maniacally. * Esurance had ads featuring the animated adventures of [[http://www.youtube.com/watch?v=HZ7JSlWdDD0 Erin Esurance]], a secret agent who fights both crime and the expense and red tape of ''[[Main/BrandX other]]'' [[Main/BrandX car insurance companies]], and featured slick Flash animation by Ghostbot. Esurance had to retire Erin once it became glaringly clear that people were watching the commercials [[RuleThirtyFour really]] [[WhatWereTheySellingAgain for]] [[DistractedByTheSexy her]], not because they wanted to quote, print, or buy. ** It's okay to be yourself because [[WordSaladLyrics you are...you]] / It's okay to release your [[PainfulRhyme pwrfl]]...power.... / 'cause it [[HollywoodToneDeaf feeeeeeeeeels goooooooo-hoooooood~!]]! ♪ ** In the 2010-11 commercials, Erin came back, though only [[TheArtifact as a still graphic on a wall]] in the call center they showed. ** Now that Allstate owns Esurance, the call center commercials have been dropped in favor of a new campaign narrated by [[Series/TheOfficeUS John Krasinski]]. Erin is completely gone, and that fact is somewhat {{lampshaded}} in one commercial where Krasinski intones that Esurance [[TakeThat doesn't need a mascot to sell insurance.]] * On the subject of insurance companies: Progressive Insurance has been running a series of ads featuring Flo, an {{Adorkable}} {{Cloudcuckoolander}} with a '60s hairstyle and a big, tricked-out name tag. Unlike Erin's commercials, Flo's are still trucking, likely because her commercials contain much less blatant {{Fanservice}}. * Allstate's "Mayhem" ads, featuring a guy in a suit describing himself as a person or object that then causes something to be damaged or destroyed, with the note that a low-grade insurance policy might not cover the damage and the tagline "Get Allstate, and be better protected from mayhem...like me." ** And, more recently, commercial line where one person's voice suddenly changes to that of Dennis Haysbert, Allstate's spokesman. * Like a good neighbor, State Farm is there! ♪ ** The State Farm campaign where agents materialize out of nowhere to help their clients. Not recommended for losers with ''other'' insurers. --->"I have {{blah blah|blah}} insurance, [[BrownNote please come and help]]! ♪" * ErnestPWorrell got his start as a spokesman for practically everything under the sun. * From a 1970s ad for Calgon water softener: "How do you get shirts so clean, [[ChineseLaunderer Mr. Lee?]]" "[[StopBeingStereotypical Ancient Chinese secret!]]" (Cue the questioner discovering his Calgon bottle: "Ancient Chinese secret, ''huh''?") * "Mom, do you ever feel, um, [[NoPeriodsPeriod not so fresh?]]" Only in TheSeventies... * [[BadassBaritone HO HO HO]]. Green Giant. ** Ho, hum, hi, he's, the jolly Green Giant you see on the label with golden corn and tender peas, the jolly Green Giant will set up your table [[DepartmentOfRedundancyDepartment with golden corn and tender peas]], [[http://www.youtube.com/watch?v=M_fxLZb_qXY the jolly Green Giant is he...]] * Pardon me, do you have any Grey Poupon? * Taco Bell is still remembered for the Taco Bell Chihuahua, a tan short-hair with a Mexican accent, voiced by Creator/CarlosAlazraqui, extolling the virtues of Taco Bell. Though wildly popular, when a small regional Mexican restaurant insisted they had come up with a similar ad campaign with a chihuahua mascot, sued and won, the chain took the opportunity to drop the little guy like a hot chalupa. It eventually emerged that the Chihuahua had to say adios chiefly because it was determined that people really only cared about the character, not so much the brand he was representing (similar to what happened with Erin Esurance). ** This didn't stop him from making a cameo appearance in a Geico commercial. -->''"Oh, great...a talking gecko."'' * Alka-Seltzer: "Plop, plop, fizz, fizz, oh, what a relief it is..." ** Their later "I can't believe I ate the ''whole thing''" ad is still remembered nearly 30 years after its creation. (It was remade in 2005 with actors from ''Main/EverybodyLovesRaymond''.) ** Similarly, an Alka-Seltzer commercial featuring an Italian man repeatedly screwing up a "Spicy Meat-a-ball" commercial and requiring the product after a number of takes, usually finds its way near the top of "best commercials" lists. Unfortunately, though hilarious, most viewers thought it was an advertisement for the meatballs. This ad was parodied in the movie ''Film/TheMask'' when Jim Carrey (wearing The Mask, so he was able to do this) swallows a bomb, which explodes in his stomach, he then blows a smoke ring and announces "Now that's a spicy meat-a-ball!". * '''[[http://www.youtube.com/watch?v=bZIzRqDOSZo WHOA, Robert Loggia!]]'''... technically, at least, for Minute Maid juice. ** This too was referenced by ''Everyone Loves Raymond'', in an episode where Loggia guest-stars. * The television ad for the console version of the first ''Main/MortalKombat'' (involving teenage boys yelling in a deep voice for the game) was so well-known and famous for its deep-throated yell that it was sampled for the theme to Main/TheMovie. * The "Hi, I'm Joe Isuzu" campaign with David Leisure. While wildly successful at making fun of sleazy car salesmen, the ads were unpopular with Isuzu dealers for obvious reasons, and didn't work very well at selling Isuzus, either. * Guinness's US ads: ** "Thirty-second reels promoting our product? Brilliant!" ** My Goodness, My Guinness! "That animal is choking on a zookeeper's beer!" * The original Main/CommercialSwitcheroo-based Energizer bunny commercials where they did fake commercials for nonexistent products, then interrupted them with their character. Though that particular campaign is dead, it propelled to prominence a mascot who keeps going, and going, and going, and... ** Of note was that Eveready could dish it out, but they couldn't take it. When Coors Beer decided to hire Leslie Nielsen to wear a pink bunny outfit in order to satirize the Energizer Bunny campaign, Eveready ''sued'' Coors to stop the ad. The judge in the case ruled Coors' ad was a valid parody, in part saying in his decision, "Mr. Nielsen is not a toy, and does not run on batteries." ** Also interestingly, the Energizer bunny was a direct spoof of a series of ads for competitor Duracell which featured a toy bunny. This has led to an interesting situation where Energizer is associated with bunnies in the US and Canada, but Duracell has that distinction in most other countries. ** ''SaturdayNightLive'' did a parody where someone holds up a picture of his son who was killed by a DrunkDriver...and then the bunny crosses the screen. * In the realm of print ads, Eva Herzigov's "HelloBoys" ad for Wonderbra a few years ago. A lot of people thought [[DistractedByTheSexy it would cause car accidents]]. * Ad agency Doyle Dane Bernbach's ads for the original VW Beetle (print and TV) have become textbook examples (literally). Not only did VW adopt the format for their ads worldwide, but they changed the ''entire look of print advertising'' in the course of five years or so. Incidentally, DDB was a Jewish-owned company known for "Yiddish wit", in a WASP-dominated industry. Applying that to a German product founded by the Nazi regime in an era when memories of WorldWarTwo were just beginning to fade removed a lot of UnfortunateImplications. These ads actually managed to coin THE catchphrase for the Beetle in Germany: "It runs and runs and runs..." * [=DeBeers=] developed the slogan "A diamond is forever", specifically to reduce the diamond after-market. If a diamond really is "forever", then obviously you can't pawn it or resell it. And certainly you can't give your love a ''used'' "forever". * There's a Heineken beer ad that involves a live lobster, a naked woman and a bath full of salty water... * Fosters: Australian for beer... and translated it means "beer that we sell the tourists so we can keep the good stuff for ourselves". Within Australia, Fosters is barely even advertised much at all, because it is widely considered to be a low quality beer compaired to the other Australian brands. Indeed, pubs in Australia that even sell the stuff are now few and far between, and it's nigh-on impossible to find a place that has it on tap. ** How to speak Australian: -->[guy is crushed by boulder] [-[[MajorInjuryUnderreaction "ow."]]-]\\ '''CRYBABY.''' * Coca-Cola spends big time on ad campaigns and has hit home runs multiple times: ** The "I'd Like to Teach the World to Sing" commercial that was so popular that a partially rewritten pop song version was released for radio. ** The Mean Joe Greene ad, in which a little kid shyly offers the surly NFL superstar a post-game bottle after a loss. Was so popular that a TVMovie was made to expand on it. Also a Coke Zero-supporting re-make for the 2009 Super Bowl, featuring Troy Polamalu. ** The Polar Bear campaign, famous as an early -- thus strikingly unique -- mainstream use of CGI. ** Coke even popularized the modern appearance of Santa Claus with their advertisements. How's ''that'' for a lasting ad campaign? ** Dunno if it had a very long run, but one of the best commercials of the 2007 Super Bowl was a Coke ad that started like a VideoGame/GrandTheftAuto style game. Car swerves through the streets, stops, badass gets out, walks into a convenience store, takes a Coke out of the cooler, and takes a drink. It turns into a CrowningMomentOfHeartwarming pretty quickly; link [[http://www.youtube.com/watch?v=ROEfC5-OA4w here]]. ** The catchy 'Always Coca-Cola' campaign of the early 90's, which -- for reasons probably not entirely unrelated to the then-recent New Coke debacle -- traded on the sheer iconic-ness of the brand: -->"Whenever there's a pool, there's always a flirt -->Whenever there is school, there'll always be homework -->Whenever there's a beat, there's always a drum -->And whenever there's fun, there's always Coca-Cola!" * The Taster's Choice commercial campaign that made an engaging romance about a couple bantering about coffee. * In a similar vein, [[CrackPairing Teri Hatcher and Howie Long]] (?) flirted in a series of ads for Radio Shack. * Electronic Data Systems' 2000 Superbowl commercial. [[http://www.youtube.com/watch?v=YdwrYiNJc_E Herding Cats]] * Arrow Shirts' classic commercial. The perfect way to smash a stogy image with a joyful, colorful noise [[http://www.youtube.com/watch?v=eFA5-H9D3CQ Youtube]] * "Got Milk?" -- developed in 1993 by ad agency Goodby, Silverstein & Partners for the California Milk Processor Board. "Got Milk?" was just the latest of a string of campaigns the CMPB commissioned in hopes to stop the slow but steady decline in milk sales that had plagued CMPB dairies for decades. It worked. By 2000, sales figures had leveled off, but sales increases were almost non-existent. In an interview regarding the campaign, a CMPB spokesman said the group was thrilled with flat sales figures after so many years of losses. GS&P and the CMPB later licensed the ad campaign to other state milk boards.[[note]]California is a milk monopoly state, meaning it is one of many states that restricts the importation of fluid milk from other states. In 2000, when the price of a gallon of milk in non-monopoly states averaged about $2.00, the price of a gallon in California was about $3.75. Yet, tellingly, because the federal WIC program mandated that beneficiaries of the program be allowed to buy two gallons for $4.00, the CMPB allowed California supermarkets to sell one gallon for $3.75 and then a second for 25 cents. In non-monopoly states, milk sales never experienced the declining milk sales that milk monopoly states have. So, if you've seen a lot of "Got Milk?" commercials in your lifetime, you were probably living in a milk monopoly state at the time.[[/note]] ** The first commercial was the "Awwon Buww," ad by Creator/MichaelBay. And starring Creator/RobPaulsen. ** Nintendo even took a part in the ad for a short time during the Nintendo 64 days. Mario would be [[CutsceneIncompetence trying to jump up to a high platform in his game world and then get exhausted from hitting his head repeatedly on the side of it]]. He then jumped out of the TV screen and walk into the kitchen to drink some milk, which made him '''huge!''' Mario then went back into the TV and continued the game as a giant, being able to climb up said platform. *** This became HilariousInHindsight after a few games (including the DS version of ''VideoGame/SuperMario64'', the game featured in the ad) that gave Mario the ability to grow super-large, though usually through some sort of mushroom rather than drinking milk. Got mushrooms? ** Other pictorial Got Milk? ads featured various Ms. Fanservices from various industries (movie, music, video games) with rather... suggestive appearances involving milk. ** A particularly memorable ad featured the Trix rabbit, in a live-action and realistic setting, claiming victory in buying Trix (which the cashier recognizes is for kids) from a grocery store (in a human costume), an emotion which soon turned to sadness as he forgot to buy milk. * "[[PunctuatedForEmphasis Don't. Squeeze. The. Charmin!!]]" ...or [[http://en.wikipedia.org/wiki/Mr._Whipple Mr Whipple]] will come and get you in your sleep. * Quiznos' commercials featuring the Spongmonkeys are notable in that it's the first time that an [[MemeticMutation Internet meme]] was commercially exploited. You either loved or hated the commercials that resulted; the ''Modern Humorist'' commented that they are "what you see before you die." On the other hand, "they've got a pepper bar!" * [=MasterCard=]'s oft-parodied "Priceless" commercials. * American Express's "do you know me?" campaign in the 1980's, which was [[ParodiedTrope parodied]] by a {{Whammy}} on ''PressYourLuck'', as well as in the movie ''MajorLeague''. "Hi! Do you know us? We're a Major League Baseball team!" * There was Nissan's briefly notorious 1989 series of Infiniti commercials, which slowly faded through a series of beautifully photograph landscape shots while ''[[WhatWereTheySellingAgain never showing the car]]'' [[WhatWereTheySellingAgain or even telling the viewers what an "Infiniti" was]]. Gorgeous but fundamentally content-free car advertisements have a [[http://www.wcroberts.org/Paige_History/Images/1923-06-23%20Jordan%20Playboy.html long and respected history]]... sales of the Infiniti didn't increase much, though. "I guess the advertising isn't working," quipped Jay Leno on the Tonight Show, "although I understand the sales of rocks and trees are up 300%". * "Hello, I'm a [[AppleMacintosh Mac.]]" "And I'm a [[IBMPersonalComputer PC]]..." ** One of the most memorable ads in this campaign features PC stuffed up with [[HotelMario lotsa]] programs and he's running slow. Somehow, this means when he's a human, he's super fat. ** It got a bit morbid in one ad, with virus-ridden [=PC=]s being led away on a cabinet (re: morgue slab). ** An antivirus program resembles an {{MIB}}, preempting everything PC says or does with a command Yes/No prompt. --->'''Antivirus''': [[AC:You are coming to a crushing realization. [[RunningGag Allow?]]]]\\ '''PC:''' [sigh] Allow. ** In fact, this campaign is so successful, it's spawned [[YaoiFangirl a Livejournal community dedicated to slashing]] [[FoeYay the guys playing PC/Mac.]] ** [[LampshadeHanging Lampshaded]] in a CrowningMomentOfFunny for John Hodgman (the 'PC'); when he discussed the "Net Neutrality: act on ''Series/TheDailyShow'', [[http://www.thedailyshow.com/watch/wed-july-19-2006/net-neutrality-act Jon coerced him into saying, "I'm a PC."]] ** Microsoft later responded with their "I'm a PC" ads. ** "...and Windows 7 was my idea." ** T-Mobile used the campaign against Apple and AT&T while debuting their new spokesmodel, Carly Foulkes, who was replacing Creator/CatherineZetaJones. * M&Ms candy-coated chocolate: "Melts in Your Mouth, Not in Your Hand." ** And the commercials with the talking, walking M&Ms. * [[CerealViceReward "Silly rabbit, Trix are for kids!"]] ** For awhile there in the late 20th-century, it was impossible to sell cereal to American children ''except'' via whacky mascot. Other iconic examples included Cap'n Crunch, Frankenberry, Count Chocula, a little bird who was perpetually 'Cuckoo for Cocoa Puffs' and a harassed leprechaun who instead of gold hoarded delicious marshmallows from devious kids: "They're always after me Lucky Charms!" * Wendy's "Where's the beef?" campaign became one of the most widely quoted {{catchphrase}}s in the 1984 US Presidential election campaign. * "I've fallen, and I can't get up!" For all the serious nature of the product, the Life Alert call button, it was an unforgettable line. ** The line was so memorable, it actually survived the original company's demise. Life Alert is actually the ''second'' company to use the trademarked line (after buying the trademark from the now defunct [=LifeCall=]. * [=NBC=] has a couple, such as: "Must See TV", "[[AndKnowingIsHalfTheBattle The More You Know]]", and the infamous "[[http://www.youtube.com/watch?v=DsxW06anUPo Proud as a Peacock]]" (which in turn was [[TakeThatUs parodied]] on ''SaturdayNightLive'' as "[[http://www.youtube.com/watch?v=mN9wJ75DjdA We're Loud!]]"). And then there's this: -->''"The world of\\ [=NBC=], let's all be there\\ [=NBC=], let's all be there\\ People come together in the moments that they share\\ Ooon [=NBC=], [[http://www.youtube.com/watch?v=qbVcx5Jv2ds let's all be there!]]"'' * "I dreamed I wrote this example in my Maidenform Bra." * The Marlboro Man, although that's loaded with UnfortunateImplications now. Especially after a couple of the models involved later sued the company whilst dying of lung cancer. * The very, very lonely Maytag (appliance) Repairman. * Oddly enough, this doesn't often overlap with {{Celebrity Endorsement}}s. Usually it's just an individual ad that becomes iconic. "What Becomes a Legend Most?" for [[PrettyInMink Blackglama Mink]] is an example of a whole campaign, because the very premise of the campaign was celebrities selling the product. And as the slogan states, these were the legends (like Creator/AudreyHepburn in the picture), not any up-and-comers. * The Pets.com sock puppet dog. Most notable for claiming copyright infringement on ConanOBrien's "Triumph, the insult comic dog", then subsequently going out of business. * "Riiiii-co-laaaaa!" * Nike reminds you to "Just do it". * "Beef. It's what's for dinner." You now have Creator/AaronCopland's "Hoedown" playing in your head. * The wannabe Foster Farms chickens. * The American Dairy Association once ran a series of ads with the {{catchphrase}} "Behold the power of cheese" (Later changed to "Ah, the power of cheese"). While the various ads varied wildly in effectiveness, one particularly brilliant one started out by showing multiple scenes of a city being destroyed by [[AlienInvasion aliens]] or {{Kaiju}} monsters. Halfway through one civilian mutters "Isn't it time for 'here I come to save the day'?!!" We then cut to a scene of MightyMouse calmly eating cheese while the city is being pummeled, and even at one point holding up a single finger while people pound on the window to get his attention. Cue the catchphrase. * Dost thou love [[http://en.wikipedia.org/wiki/Life_%28cereal%29 Life]]? Well, "Mikey likes it". (Something of a BeamMeUpScotty -- the actual line is "He likes it! Hey, Mikey!!") * We've secretly replaced this TV Tropes page with Folgers Crystals. Let's see if anyone can tell the difference. ** This was hilariously spoofed in a ''SaturdayNightLive'' sketch with an outtake where a customer played by Chris Farley [[BerserkButton completely loses his mind]] [[GoMadFromTheRevelation upon being told this was not the coffee he ordered.]] ** [[http://penny-arcade.com/comic/2002/3/25/ This]] Penny Arcade comic imitates this format to slight the hugeness of the original Xbox controller. * The Discovery Channel thinks the world is just so ''awesome'', it deserves its own theme song. [[http://www.youtube.com/watch?v=at_f98qOGY0 ("Boom-de-yada!")]] * [[http://www.youtube.com/watch?v=bcmq1FPDmoA McDonaldLand.]] ** Also: "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" for [=McDonald's=] Big Mac. ** In the same vein, the "Menu Song" from the late 1980s, to the tune of Reunion's "Life is a Rock (But the Radio Rolled Me)". ** '''[=McWORLD=]~!'''♪ (Hey, it could happen.) ** "You deserve a break today...", which premiered around 1981 but has come back a few times since. ** "It's a good time for the great taste of [=McDonald's=]." ** [[{{Scatting}} Bah bah bah bah BAH!]] [[JustinTimberlake I'm lovin' it.]] * Domino's Pizza introduced the 'Noid, an odd man in a rabbit costume who makes it his business to stomp on pizzas. * "My bologna has a first name/ It's O-S-C-A-R. My bologna has a second name/ It's M-A-Y-E-R." Couple that with the iconic Weinermobile (for Oscar Meyer's hot dogs). ** Hilariously parodied on TheSimpsons with an commercial starring a young [[CaptainErsatz Rainer Wolfcastle]]. ---> '''Rainer Wolfcastle''': [singing] Mein bratwurst has a first name, it's F-R-I-T-Z / Mein bratwurst has a second name, it's S-C-H-N-A-C-K-E-N-P-F-E-F-F-E-R-H-A-U-S-E-N. * The "[[Advertising/TheMostInterestingManInTheWorld most interesting man in the world]]" commercials by Dos Equis. [[http://www.youtube.com/watch?v=U18VkI0uDxE&feature=related See for yourself]]. * Bartles & Jaymes wine coolers: "...and thank you for your support." * Star-Kist Tuna's Charlie the Tuna, and his hilarious if vaguely [[LetsMeetTheMeat disturbing obsession]] with being classy enough to be put in a can. "Sorry Charlie, Star-Kist doesn't want tuna with good taste... Star-Kist wants tuna that tastes good!" * ''This cooling shave\\ Will never fail\\ To stamp\\ Its user\\ First class male\\ [[Advertising/BurmaShave Burma-Shave]]'' ** (xkcd had [[http://xkcd.com/491/ something to say about that one.]]) ** ''A Miss\\ A Curve\\ He Kissed the Miss\\ And Missed the Curve\\ [[Advertising/BurmaShave Burma-Shave]]'' * ''YoshisIsland'' is crammed with features, enemies, and levels up the wazoo. Thus begs the question, "[[http://www.youtube.com/watch?v=4AyE3EXTj58 When is too much too much?]]"[[note]]Inspired by [[Film/MontyPythonsTheMeaningOfLife Mr. Creosote]] and the WaferThinMint.[[/note]] * [[SegaGenesis Genesis]] [[http://www.youtube.com/watch?v=k7nsBoqJ6s8 does]] [[TakeThat what]] [[{{NES}} Nintendon't!]] -->W E L C O\\ M E T O T\\ H E N E X\\ T LE V EL ** '''''[[BigWordShout SEGA]]!''''' ** The SegaSaturn launch ad, "Theater of the Eye". Famous for scaring people away from buying a Saturn rather than making people want to buy one. ** SegaDreamcast. ''Advertising/ItsThinking...'' * Sony Playstation: [[{{Sony}} U]] [[PlayStation R]] Not [[color:red:E]] ** The Japanese tagline at the end of some of the early Playstation ads ("pureisuteishon!"), which later gets used in later PS3 ads as well. ** Live in your world, play in ours. ** The PS3 ads with Advertising/KevinButler. * "Mr. Owl, how many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?" At one point, counters were sold so that you could find out. * [[http://www.youtube.com/watch?v=mSxnieYctVM "Hey, this picante sauce was made in New York City!"]] ** '''[[SpeakInUnison NEW YORK CITY?!!]]''' ** [[NoTrueScotsman "Get a]] [[DisproportionateRetribution rope."]] * The ''This is Your Brain on Drugs'' PSA, which used a frying egg to make its point, has been widely parodied in other media. E.g. "And this is your brain with a side of bacon and hash browns." Any questions? ** Over a decade later, a second ad was made starring Rachel Leigh Cook, which started similarly, but then continues with her swinging the frying pan around and destroying the kitchen ("And this is what your family goes through! And your friends! And your money!"). This ad was also widely parodied, including one segment on RobotChicken, with Rachel Leigh Cook herself voicing the role. * Who are you calling [[BigStupidDooDooHead a cootie queen]], [[http://www.youtube.com/watch?v=WEJJUGJZxpU you lint licker]]?! * Old Spice's ''Advertising/TheManYourManCouldSmellLike'' ad campaign. OK, look back to those other commercials. Now, back to me. Sadly, those other commercials don't feature me. [[NonSequitur Also, I'm on a horse.]] ** [[http://www.youtube.com/watch?v=zkd5dJIVjgM "Moo." "Cow."]] ** Which replaced this long-running campaign: "Old Spice means quality, said the Captain to the Bosun, So look for the package with the ship that sails the ocean. Yo ho, yo ho." * '''HI, [[BillyMays BILLY MAYS]] HERE!!'''...for miracle stain remover [=OxiClean=], among many other things. ** Hilariously parodied on, of all things, UK children's series ''Series/HorribleHistories'': "HI, I'M A SHOUTY MAN!!" * The Piels Bros. beer commercials of the late 50's, featuring animated OddCouple siblings Bert and Harry Piel, as voiced by then-hot comics [[BobAndRay Bob & Ray]]. Widely conceded to be far superior to the product itself; at the campaign's peak, upcoming spots were actually ''listed in [=TVGuide=]''. * The Pepsi [[http://www.youtube.com/watch?v=vdafSHne5wM 'Forever Young']] adverts. Pretty much SweetDreamsFuel. ** Before which, they would like to invite you to become part of the hip, young Pepsi Generation. ** And before ''that''... "Pepsi-Cola hits the spot/Twelve full ounces, that's a lot!" * Samsonite demonstrates the durabilty of its luggage by literally locking it into a cage with an alpha male gorilla and filming the results. * Timex watches spawned a mid-20th century MemeticMutation: "Takes a licking and keeps on ticking!" * "Hey, dude, you're gettin' a Dell!" Though Dell Computer denies it, and says they were ready to retire that line of commercials, most still think that that guy shot himself in the foot when he was arrested for drug possession. * The [=FreeCreditReport.com=] band. ** And their successors, the [=FreeCreditScore.com=] band. They, in turn, were replaced by... the [=FreeCreditReport.com=] band... as the ''new'' [=FreeCreditScore.com=] band. * Jack Gilford for Cracker Jack, and the jingle: Lip-smacking Whip-crackin Paddywhackin Knickaknackin Silabawhackin Scalawhackin Crackerjackin ... Cracker Jack! * Gillette razor blades: "Look sharp, feel sharp, be sharp", "Gillette, the best a man can get", "How are you fixed for blades?" * Arthur Godfrey for Creamo Cigars. * ''bob-white bird call'' Rinso White and Rinso bright. * "I want my Maypo!" * Choo Choo Charlie for Good'n'Plenty candies. * "It walks the stairs, without a care, and shoots so high in the sky..." for Slinky. Parodied in RenAndStimpy with an ad for "Log" * "Call for Philip Morr-eee-yis...!" * "You can trust your car to the man who wears the star" for Texaco gas stations. * "The bigger the burger, the better the burger, the burgers are bigger at Burger King." ** In the same vein: "Have it your way, have it your way, have it your way at Burger King" ** There's also the campaign starring 'Herb, the one man in America who has never eaten at a Burger King', which is memorable for just how spectacularly it ''failed''. ** More recent campaigns have focused simply on Advertising/TheBurgerKing. [[MemeticMolester Don't go to bed before he does.]] * "We love baseball, hot dogs, apple pie and Chevrolet." * Coors Light has a series of commercials in which two fans would ask football coaches questions and the "responses" would be spliced in, usually from an infamous or memetic press conference. Jim Mora's "Playoffs?" rant came into play, as did one of Bill Parcells'. * The old commercials where Fred Flintstone and Barney Rubble ''promoted smoking cigarettes''. Mitigated somewhat when you realise ''TheFlintstones'' was considered an adult sitcom at the time (it aired in prime-time, not Saturday morning), but still... ** What cigarette brand were these modern Stone Age families advertising? "Winston tastes good like a cigarette should." * Advertising/HeadOn. [[MemeticMutation Apply directly to the forehead.]] [[BrokenRecord HeadOn.]] [[DepartmentOfRedundancyDepartment Apply directly to the forehead.]] [[DisasterMovie HeadOn.]] [[YouTubePoop Apply directly to the forehead.]] Advertising/HeadOn. Available at Walgreens. * Reebok introduced a mascot called "Terry Tate, Office Linebacker," a man who would lay out vicious tackles on his office mates for minor infractions. His character became so popular that Epic basically made him a playable character in ''GearsOfWar''. --> ''(Man takes last cup of coffee, Terry tackles him)'' '''Terry Tate''': You can't break that weak-ass **** up in this humpty-bumpty! You kill the joe, you make some mo'! ''WOOOOOOOOOOO!'' * The adventures of Jack Box, mascot CEO of the Jack In The Box fast-food chain, the longest-running campaign in television history. * The current generation will never, ever, ever forget the Empire phone number. 800 588 2300. [[EarWorm IT WILL NEVER LEAVE]]. ** There was a local variant, ask anyone from Northern Ohio about the phone number "Garfield 1-2323, Garfield 1-2323," and they'll finish the tune for you, even if no one can recall the product -- supposedly aluminum siding. * Back in the 1980s, when they were still Federal Express (and the very idea of cross-country, overnight delivery was still pretty novel), [=FedEx=] briefly vaulted John Moschitta, the World's Fastest Talker, to bonafide celebrity status. Later on, he also showed up in commercials for Galoob's MicroMachines toys. * If you watched any television at all in the 1970s, you may remember the commercials for Wisk. One of the very first mass-marketed liquid laundry detergents, Wisk's advertising executives built nearly a decade of commercials around being able to pretreat collar stains with it -- with a side dose of horror and looming insanity. The initial run of ads seemed innocuous enough: housewives being embarrassed by children dancing around their drying laundry and chanting "Ring around the collar! Ring around the collar!" at the white dress shirts hanging there. But within a couple of years, the ''shirts themselves'', fresh from the laundry, would [[http://www.youtube.com/watch?v=e3N_skYSGoY taunt increasingly distressed homemakers]] over their inability to remove the grey line from inside collars using "ordinary" powder detergents. Eventually the campaign escalated to the point where the shirts would hurl themselves out of the dryer or laundry basket, flailing through the air as though demonically possessed while shrieking "Ring around the collar! Ring around the collar!" at the poor women while they cowered, fearing for both life and sanity. Naturally, the campaign was ripe for parody, and eventually it seemed the advertising agency realized this; by 1980, the commercials had abandoned the possessed shirts and had ramped the hysteria down into a much more low-key approach, while ''still'' staying rather psychotically fixated on the horrors of collar stains. (A problem which, more than one satirist pointed out, could be solved much easier by ''making the wearer of the shirts wash his neck better''.) * The Norelco Christmas ad has been running annually since at least the late 1960s. Animated in StopMotion, it features a Santa gliding smoothly over snow-covered hills and dales in a giant Norelco razor, and ends with the announcer declaring, "Even our name says 'Merry Christmas'", while "Norelco" appears on the screen. * Pizza Hut's Pizza Face- [[SaturdayNightLive Mr. Bill]] if he were a slice of pizza (a pizza cutter assumes the role of Mr. Sluggo). * [[http://www.youtube.com/watch?v=qf3oOQq9KFU This]] pantyhose commercial is even funnier if you know that [[spoiler: Joe Namath got a lot of flack for having long hair which was considered extremely girly by older people in TheSixties. By making this commercial, he was intentionally invoking StupidSexyFlanders as a TakeThat.]] * "[[ConnectFour Here. Diagonally.]]" "[[http://www.youtube.com/watch?v=9KsfiqAdSW0 Pretty sneaky, sis!]]" * "[[http://www.youtube.com/watch?v=708T5yzO_yQ&feature=endscreen Get Met.]] [[{{Peanuts}} It Pays.]]" * ''CALL J.G. WENTWORTH! 877-CASH-NOW!'' * "Beep! Troper's phone here. Troper doesn't have AT&T .. " * Anita Bryant's mid-70s orange juice commercials are notable not for the content of the ads themselves, but because her anti-gay stance at the time resulted in a massive backlash and a boycott of Florida oranges forcing the Florida Orange Growers Association to pull the ads. * IrishSpring deodorant soap: gets you fresh and (wolf whistle) clean as a whistle! * Pepsodent: gets your teeth their whitest. ** "[[http://www.youtube.com/watch?v=iPsoxmXjtfc You'll wonder where the yellow went when you brush your teeth with Pepsodent.]]" * Brad Pitt for Chanel No. 5, to the point where Series/{{Conan}} regularly mocked it for a while: --> '''Brad''': It's not a journey; every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are. My luck, my fate, my fortune. Chanel No. 5. Inevitable. [[/folder]] [[folder:Canada]] * The ''Canada Heritage Minutes'' series of short vignettes, showing notable moments from Canada's history, and playing randomly on Canadian stations for more than 15 years. ** ''ThisHourHasTwentyTwoMinutes'' lampooned those [[NostalgiaFilter back in the day]]: "Unintelligible Quebecois humor: A proud part of our Canadian Heritage" comes to mind. * The long-running Christmas "Give like Santa... Save like Scrooge" ads for Canadian Tire. More recent, but (much) more despised, are the ads with the smug superior bearded guy smugly rescuing his doofus neighbors with his superior [=MasterCraft=] gadgets (available '''only''' at Canadian Tire). * Concerned Children's Advertisers, a television monitoring group in Canada, did this with a anti-drug commercial where a man visits his incredibly sick brother in the hospital, set to The Hollies' "He Ain't Heavy, He's My Brother." * Another hugely popular Concerned Children's Advertisers spot was about [[http://www.youtube.com/watch?v=NBfi8OEz0rA house hippos]]. Basically the point was to get kids to question what they saw on TV. The result was a generation or two of kids who will jokingly blame house hippos for missing mittens. * Labatt promoted its Ice and Maximum Ice brands by using Michael Ironside ([[http://www.poetv.com/video.php?vid=54465 in an ad that seemed to be influenced by Highlander 2]]) and Alexander Godunov (Karl from ''Die Hard'') to pimp the brand. ** Also, great though Neil Diamond is, Labatt is single-handedly responsible for why "Sweet Caroline" remains popular to younger people. ** A brief-but-popular mid-eighties campaign traded on both the brand name and Canada's multiculturalism: "So I go into La bar, and I order La beer..." * Molson Canadian's [[http://www.youtube.com/watch?v=BRI-A3vakVg 'I Am Canadian']] ad. Basically an average Canadian gets on a stage and systematically refutes pervasive stereotypes of Canadians. ** Molson does this a lot actually. Some of the more popular ones include: *** [[http://www.youtube.com/watch?v=bpj1zgyfScM Attack beaver]] (ExactlyWhatItSaysOnTheTin) *** [[http://www.youtube.com/watch?v=WZrNWEPUsH0&feature=related What to drink when you're chasing beaver]] *** [[http://www.youtube.com/watch?v=F-5hP9qDVwI being made fun of by Americans]] *** And the 'I am Canadian' [[http://www.youtube.com/watch?v=zWDXE9Pbjic song]] as a sequel to the rant, which including several historic [[CrowningMomentOfAwesome Crowning Moments of Awesome]] (Summit series anyone?) * "Mr. Christie, you make ''good'' cookies!" (like Oreos and Chips Ahoy, for instance...) * Oliver's Jewelry, a small trade-in shop in Toronto, influenced television in Ontario for the last 15+ years thanks to the efforts of its owner, Russell Oliver. He shoots commercials in one take, standing outside his store and throwing piles of money at the camera while telling the audience how they can bring in their jewelery for "COLD HARD CASH!", and finishes with a trademark, "OH YEAH!!!" ** BECAUSE: [[MostAnnoyingSound I'm the Cash Man! I give you money for your- GOLD, oh yeah! Yes, I'm the Cash Man! I give you money for your- GOLD OOOOHHH YEEEAAAH!]] * ''When you eat your Smarties, do you eat the red ones last?\\ Do you suck them very slowly, or crunch them very fast?\\ Eat those candy-coated chocolates, but tell me when I ask:\\ When you eat your Smarties, do you eat the red ones last?'' * Canada's iconic coffee'n'donut chain has equally pervasive taglines: "You've always got time for Tim Hortons!". Alternatively, "Always Fresh at Tim Hortons!" ** Not to mention the recent, almost unbearably CrowningMomentOfHeartwarming campaign linking Tim's iconic status to warm family memories... * "Sleep Country Can-a-da! Why buy a mattress anywhere else?" ** Bizarrely, that jingle is know widely outside of Canada; in the U.S. Pacific Northwest, that is (just replace the "Can-a-da!" part of the jingle with "U.S.A.!"). For some reason, Sleep Country decided to expand its brand.... but only into Washington and Oregon, where the jingle is very much a local in-joke, with one of Sleep Country's commercials [[http://www.youtube.com/watch?v=BbUvchOdb4Q being parodied]] by a Western Washington company who themselves are well known for ''their'' commercials. * "Who's better than Bad Boy?" "Noooooooooooooooooooo BODY!!" Became even more ubiquitious when the founder and president of this furniture-store chain -- Mel Lastman -- actually managed to become mayor of Toronto. We don't like to talk about it, thanks. * The War Amps commercial featuring the android running through the DeathCourse. "I can put my arm back on, you can't." The live action version is considered superior to the later CGI version. * Similar to the Canadian Heritage Minute are the ''Hinterland Who's Who'' vignettes. The original versions were a brief description of a notable Canadian animal, the more recent ones are more explicitly environmental. * In the last several years, there's been a campaign where a character is about to leave the house and starts having a hallucination giving the message "You are way too high to drive." Notable in that the message is ''not'' the simplistic "Don't use drugs", but "Don't toke up/snort/inject and drive." * We see your American and Australian Coke commercials and give you [[http://www.youtube.com/watch?v=99msEwWpJBE this]]. * Pepsi ran ads a few years ago in Quebec that used the slogan "Ici c'est Pepsi" (''"It's Pepsi here"''). They either featured oblivious English-Canadians in Quebec asking for a Coke and being handed a Pepsi with an angry look, or a bunch of young Quebecers listing seemingly awesome Quebecers stereotypes, finishing with shouting "Ici c'est Pepsi". Pepsi being blue - the color associated with the Quebec sovereignty movement, in opposition to Coke's red - helps a lot to boost the soft drink's popularity. * Canuck AT&T-analog Rogers Cable ran a series of ads featuring three French-Canadian friends in Montreal, having hilarious and often absurd adventures featuring Rogers Mobility features. * The Dairy Farmers of Ontario gave us the ''[[MundaneMadeAwesome epic]]'' [[http://www.youtube.com/watch?v=vwB4DbKWrhU Milk Rap]]. * The Get A Load of Milk campaign. Short (5 seconds) [[http://www.youtube.com/watch?v=GTA4Jp2ifbA clips]] showing what milk can do you for you. They always end with that cowbell sound. * The [[http://www.youtube.com/watch?v=F93RIR0vvNk Grey Power auto insurance commercial]] featuring the slogan, "You don't [[WomenDrivers drive like her]], so why are you paying the same insurance premiums as her?" It ran for years in Ontario. ** It was such an ubiquitous campaign, TheRickMercerReport [[http://www.youtube.com/watch?v=3NIKkzSFmFI did a parody sketch]]. [[/folder]] [[folder:United Kingdom]] * Guinness ads are particularly well known, with "Surfer" ("he waits, that's what he does"), "Noitulove" (which features three men backwards evolving to the tune of "The Rhythm of Life") and a long chain of dominoes ad. "You don't pour a Guinness, you bring it to life." The ad itself is pretty awesome though. * Halifax has achieved some notability in recent years with its rewritten pop songs featuring real staff from the company. Most Halifax ads traditionally feature a large crowd of people forming an X in the middle of a wide open area. * Honda's "Cog" ad- a 2-minute long Rube Goldberg machine constructed from car parts. It was actually two sequences spliced together, but otherwise used no tricks. They're known as a 'Heath Robinson' contraption, in the UK. ** "Cog" was also notable because all the parts came from one Civic - a pre-production prototype that was precisely-engineered, hand-crafted, and worth a few million dollars before the ad company took it apart. * Hovis bread had a campaign featuring nostalgic reconstructions of Britain in the 1920s and '30s, with the tagline "still as good for you today as it's always been". Ironically they were accompanied by a brass band playing Dvorak's ''New World Symphony'', a piece of music which had been inspired by the American West. ** The irony is that the adverts have turned a piece of music written by a Czech about America into the unofficial Yorkshire national anthem. *** Even more ironic as the best-known of these depicted a boy pushing a bicycle up a steep hill in Shaftesbury, Dorset. ** [[http://www.youtube.com/watch?v=S4tFzuFGUOI An anniversary advert]] had a boy go to pick up a loaf in the nineteenth century, then pass through every era since then as he brings it home. * Fairy Liquid detergent used the same jingle for decades: "Now hands that do dishes can feel soft as your face, with mild green Fairy Liquid". ** You Brits clean your dishes with absinthe???? * R. White's Lemonade introduced its "secret lemonade drinker" campaign in the early 1970s. The second ad, which featured a man sneaking downstairs to raid the fridge in an (unsuccessful) attempt to prevent his wife from discovering his secret habit, was so successful that it was still running more than a decade later. * Another long running campaign was for Cadbury's Flake bars, which featured various young ladies enjoying the sensual pleasure of crumbly chocolate in private. "Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before." Recently brought back, with Joss Stone. * P. G. Tips Tea had a very long-running campaign featuring [[EverythingsBetterWithMonkeys "talking" chimpanzees]], until the concept became politically incorrect. The best-remembered ad (possibly inspired by a Creator/LaurelAndHardy short) featured two chimps as removal men trying to push a piano upstairs. -->'''Son''': Dad, do you know the piano's on my foot? -->'''Dad''': You hum it, son - I'll play it. ** These days, they use Monkey, a cuddly tiny sock monkey who was earlier on the (now-defunct) ITV Digital adverts. Strangely the 'Al and Monkey' adverts (Al being played by comedian Johnny Vegas) managed to be incredibly popular while at the same time apparently managing not to sell any ITV Digiboxes at all. * TheBBC's own digital adverts from the TurnOfTheMillennium featured celebrities ripping their faces off via CGI to become other celebrities. These were widely criticised--TheBBC briefly obtained rights to ITV's "Monkey" after ITV Digital went bust and combined the two, featuring monkeys ripping their faces off and turning into celebrities. * Later TheBBC had another criticised set of adverts in a similar mode, advertising digital radio using people who did idiotic things like not getting dressed in the morning 'to make time for digital radio'. * However, TheBBC (to say they don't carry other people's adverts at all) have also made some of the best of all time, such as "[[http://www.youtube.com/watch?v=RIG2-sccZWI Small People]]", which goes through almost every children's programme TheBBC made in fifty years. * Cadbury's "Milk Tray Man" adverts. * I bet he drinks Carling black Label. * "Happiness is a cigar called Hamlet's" is still remembered over 20 years after the UK banned tobacco advertising on TV. * The OXO stock cube adds involving Lynda Bellingham are so well known, she's become known as the "OXO cube mum", despite a considerable career with other roles. * The [=eSure=] adverts with Michael Winner, best known for their copious MemeticMutation - "calm down, dear", "[[HiMom Hello, Mum!]]" and "It's only a commercial". * Cillit Bang managed to make an extremely well-known advert on practically zero budget. How? HI! [[http://uk.youtube.com/watch?v=1gKjjEctWuo&feature=related I'M BARRY SCOTT]]! [[http://uk.youtube.com/watch?v=qM98wbXFAzc&feature=related LIP-SYNCED SHOUTING]] AND [[http://uk.youtube.com/watch?v=lrMD_z_FnNk&feature=related CHEESY FORCED DIALOGUE]]! [[http://uk.youtube.com/watch?v=ZwVaLFbLFOM&feature=related LOOK HOW IT GETS THIS PENNY]]! Hey, it's notable, I never said it was ''good''. * Directory Enquiries service 118 118 have done some memorable ones, but the one where they re-wrote the lyrics to the ThemeTune to ''Film/{{Ghostbusters}}'' and got Roy Parker Jr. to sing the modified lyrics tops the lot. The relevant ads included many a pun on "I ain't afraid of no ghosts!": ** "I ain't afraid of no goats!" ** "I ain't afraid of no coast!" * The Coca Cola Christmas adverts aired over here that featured branded lorries travelling throughout a snowy landscape causing Christmas lights to magically light up as they drove by (complete with "holidays are coming" {{jingle}}). ** One version emphasised Coca-Cola's long history by having Father Christmas (who never ages) drinking it with a little girl every Christmas as she grows up and lives her life. ** These Adverts are so part of British culture that many people believe Christmas begins when this advert turns up on TV each year. *** So some time in August then. * The [[http://www.youtube.com/watch?v=asXw2a4kQLc "Whooaah Bodyform"]] advert. * "For Mash Get Smash!" * The Alliance & Leicester bank used to run commercials where HughLaurie acted like his bank, Sproggit and Sylvester, was superior to A&L, until StephenFry deflated his ego. It usually ended with the slogan "You get a wiser investor at Alliance & Leicester" although it was once changed to "You get a dafter investor at Sproggit and Sylvester". * "Advertising/CompareTheMeerkat Dot Com; Compare The ''Market'' Dot Com. Simples!" * [[http://www.youtube.com/watch?v=I8CTscW3dpI You do the shake and vac, and put the freshness back.]] * Vic's Sinex "Course you can, Malcolm!" adverts became MemeticMutation in TheSeventies. * Churchill Car Insurance, after years of fairly straightforward adverts, became notable after they adopted a WinstonChurchill-like bulldog asked questions about insurance by an unseen narrator (originally voiced by [[TheSmellOfReevesAndMortimer Vic Reeves and Bob Mortimer]]) who replies "Oh, yes!" ** A later variation featured an ordinary person asking the questions, while another tells them not to believe Churchill because he said he was doing something unlikely at the weekend--GilliganCut to him, of course, doing just that. * Like America above and Japan below, Britain had its share of crazy {{Sega}} adverts, most notably the completely demented [[http://www.youtube.com/watch?v=sdBi2_19WVw Sega Pirate TV]] campaign. * Scotch brand videotapes were sold by an UncannyValley animated skeleton. * Walker's Crisps, which feature former footballer Gary Lineker belying his nice-guy image by portraying an arch-villain who will stop at nothing to get his hands on the product. The campaign began with [[http://www.youtube.com/watch?v=0734Zo0pwu0 this one]] in 1995, when Lineker returned to the UK after playing in Japan. It was such a success that new ones are still being produced in 2011. * A series of Levi's Jeans commercials in the late 90's followed the adventures of Flat Eric, a yellow, monkey-like puppet who liked techno music, and Angel, his human partner, who always seemed to have a bored look on his face. The two drove around California, the audience never really knowing what it was they were up to (although it was confirmed at one point that they were wanted for something or other). Despite this, the character of Flat Eric became quite popular in the late 90's, and the song that he dances to in [[http://m.youtube.com/watch?v=N1ULFr0_Xpo this ad]] became a hit. * "Love Over Gold", the Nescafe originals of the US Tasters Choice ad series (with AnthonyStewartHead and Sharon Maughan), which became so big that newspapers used to advertise ''the adverts''. [[/folder]] [[folder:Japan]] * The success of the Sega Saturn in Japan tends to be attributed to one man: Advertising/SegataSanshiro (HiroshiFujioka), a BadAss judo master who trains in the mountains with a giant Saturn console, beats up people for not playing enough Saturn games, and [[StuffBlowingUp turns unfortunate opponents into human bombs by throwing them hella far]]. He was eventually retired with the Saturn in a glorious manner, by [[HeroicSacrifice saving Sega from a terrorist attack]], but not before he was given his own action figure, music video, and video game. "Segata Sanshiro~! Segata Sanshiro~! Sega Saturn shiro~!" * Interestingly, the '''[[http://www.youtube.com/watch?v=PD-_oLjmCGY MORNING RESUCE]]''' was kept for the overseas release of ''Anime/PuellaMagiMadokaMagica'' subs, and it reached [[MemeticMutation memetic status]] due to the SoundtrackDissonance when compared to the anime. [[http://knowyourmeme.com/memes/morning-rescue Know Your Meme goes more in-depth]]. [[/folder]] [[folder:Mexico]] * The Telmex long distance ads, featuring a man saying "CALL HIM!" ("¡HBLELE!") in a ludicrously overblown Monterrey accent (which, for the record, is equivalent to Texan/Deep South). * The Saladitas salty crackers ad, featuring a Chinese boy in a Mexican family saying "People, I have to tell you something... I think I'm adopted", but everybody ignores him and keeps commenting on the crackers. In a sweet, awesome case of meta-advertising, the [[SuperBowlSpecial Beijing Olympics 2008 Special]] features the same commercial, ''but reversed,'' starring a Mexican boy in a Chinese family saying exactly the same lines in Mandarin. [[/folder]] [[folder:Ireland]] * The 1970s "pint of Harp" ads. * Guinness campaigns in general. * Miss Kennedy and the handsome French teacher sharing a bit of Kerrygold. * David Kelly's Brennan's bread ads. Inspired this parody: [http://www.youtube.com/watch?v=-G9mionv_KE] * The classic Financial Regulator ad: "I don't know what a tracker mortgage is!" [[/folder]] [[folder:Australia]] * We See Your American Coca Cola Ads, and say that we can do one better. Bask in [[http://www.youtube.com/watch?v=nlpZRK2Yfd0 This.]] * Victoria Bitter had an ad campaign that began late-80s/early-90s that is still recognizable today. * Australian Yellow Pages has had a few memorable ads, including the Goggomobile Guy and "Not Happy, Jan!" * Carlton Draught's ads since the mid 2000s have been widely popular, mostly for their tongue-in-check parodying of other beer ads. Apparently, their beer is brewed in a big metal thing and driven around by horses. It also brought us, at the height of LordOfTheRings mania, "It's a big ad! Very big ad!" (to the tune of "[[OminousLatinChanting O Fortuna]]") * And then there's the Telstra ad which teaches us that Emperor Nasi Goreng build the Great Wall of China to keep the rabbits out. * Qantas has run various versions over the years of their now iconic ads, involving a children's choir sing "I Still Call Australia Home" at various places around the world. Watch it [strike:[[http://www.youtube.com/watch?v=K9bbzvdYi7g&feature=related here]] (deleted for TOS violation), instead [[http://www.youtube.com/watch?v=QX5UR2leYHA go here!]] [[http://www.youtube.com/watch?v=yRIIxRQjmbk or here]] * Parodied by the Chaser [[http://www.youtube.com/watch?v=6WSJop5sG2c here]]. * Now, everybody: "We're happy little Vegemites, as bright as bright can be...!" * The EarWorm qualities of this jingle are demonstrated by the ''GoodNewsWeek'' audience [[http://www.youtube.com/watch?v=f3MLY135xoU here]]. * "I like Aeroplane Jelly! Aeroplane Jelly for me..." * Then there's Mortein's "Louie the fly" and all of its descendants, which like the Vegemite and Aeorplane Jelly jingles cited above date back to before television. And the Mortein ads are in Tv Tropes, ironicaly. As those male singers say: #More smart, more safe, MOOOOARTIIIEEN!!# * In a series of ads for Boag's Draught, they show that the pure waters of Tasmania have some...[[http://www.youtube.com/watch?v=94syGYcdGcU rather]] [[http://www.youtube.com/watch?v=V0D38ODmciw&NR=1 interesting]] [[http://www.youtube.com/watch?v=M8w8ye46D6w&feature=relmfu effects.]] * There's nothing like / Auss-tray-lee-yah / There's [[http://www.youtube.com/watch?v=bvH4vSeGz4I nothing like AUSS-TRAY-LEE-YAAAAAAAAAH~]] ♪ -->"There's nothing like this bear!"\\ "[-[[SomewhereAMammalogistIsCrying That's not a bear]]-]." * [[http://www.youtube.com/watch?v=Ri-Pl-njZM8 "You look so hot today like a sunrise." "Kiss me Ketut..."]] [[/folder]] [[folder:France]] * The swedish company Krisprolls was made very famous in France by its late 90's advertising campaign, which told of one Swede's struggle to eat Krisprolls toasts behind his wife's back. The ads ended either with said wife catching him red-handed (uttering a suspicious "Ingmar...") or with her ''almost'' catching him, in which case he would pretend to totally not be eating toast by, say, ''acting like the toast is a bird, throwing it into the air and looking at the sky in awe while the toast falls down on the ground''. [[http://www.pagen.com/ingmar/poster.htm It should be seen]]. * The Advertising/{{Orangina}} commercials featuring a variety of [[FurryFandom anthropomorphic animals]] in what appears to be a juice fuelled orgy, and then there's the parody of the Gillette advert they did with the gay puma fur. It's all based on the fact the french word for "pulpy" can also mean "voluptuous", so it's a StealthPun as well. [[/folder]] [[folder:Sweden]] * Back in the late nineties, [[http://www.youtube.com/watch?v=B_6Zkz1BX_A a guy dressed up to look like a tablet sung a stupid little ditty on how the painkiller Ipren is intelligent enough to know which part of your body hurts]]. Everybody loved it except the government, who decided it was false advertisement to call a brand of painkillers "intelligent". Of course, this caused people to love it even more, and the melody of the ditty to appear in the background of that company's commercials for ''years''. It was only the text that was banned, you see... * The commercials for the retailing company ICA, which portrays a floorwalker, his employees, and their regular trials in a regular retail store (while the camera highlights several products and their prices). Has been going on since 2001, with over 300 episodes. [[/folder]] [[folder:Russia]] * [[http://en.wikipedia.org/wiki/World_History._Bank_Imperial World History. Bank Imperial]]. Unsurpassed to this day epic masterpieces of storytelling each just one of one minute long, with characters and lines becoming part of the modern cultural background. The impact and quality of these ads look even more fantastic today considering when and where they were made (chaos of the middle 90s in Russia, and that was one of very first tv ads ex-soviet audience saw). [[/folder]] [[folder:International]] --> Also known as HomogenousMultinationalAdCampaign. * In Argentina, the Telecom ads [[http://www.losmejoresanunciosdetelevision.com/2007/01/04/la-llama-que-llama/ featuring "la llama que llama"]] (the llama that calls). Full of lame jokes, but funny all the same. * "Mentos, the ''freshmaker''!" * [[{{Superman}} "You will believe a man can fly."]] * "L'Oreal, because I'm worth it!" * [--maybe she's born with it.--] Maybe it's Maybelline~! ♪ * "Try Frosted Flakes/Frosties. They're GRRRRREAT!" * The Coca-Cola Happiness Factory ads, premiered as the [[SuperBowlSpecial 2006 FIFA World Cup Special]]. * The Axe/Lynx Effect. * Heineken knows that [[http://www.youtube.com/watch?v=yIutgtzwhAc every man wants a walk-in beer fridge.]] * Both people in the U.S. and the U.K. fear Advertising/TheBurgerKing. * iPod's dancing silhouettes against multicolored backgrounds. ** Other commercials have copied the style. There is one where the silhouettes are holding Franchise/CareBears, not iPods. ** ''Webcomic/SquareRootOfMinusGarfield'' had silhouettes of Garfield and Jon hold the iPod in [[http://www.mezzacotta.net/garfield/?comic=346 iField]]. * "[[http://www.youtube.com/watch?v=X21mJh6j9i4 Never Say No to Panda.]]" * "[[http://www.youtube.com/watch?v=dIYvD9DI1ZA I've been internalising a really complicated situation in my head.]]" [[/folder]] ---- ...going, and going, and going, and going...
to:
[[quoteright:300:[[Creator/AudreyHepburn http://static.tvtropes.org/pmwiki/pub/images/audrey_hepburn_blackglama.jpg]]]] [[caption-width-right:300:This campaign achieved iconic status by, well, using icons.]] %%The word "iconic" is just for a pun. It's not trying to pass an opinion as fact. No advertising campaign wants to be forgettable. That would defeat the purpose. The point is to stick in the mind, to of course make people remember the product. There are many ways to do this, but this trope is for when the campaign works exceptionally. It's when people quote it. It's when it's mentioned or parodied in various media. Then the advertising agency can pat themselves on the back for a CrowningMomentOfAwesome. It's of course hard to tell exactly what makes a campaign stand out. A catchy slogan or a mascot are the most common forms, but even then it's hard to pin down exactly what makes either one work. Regardless of what makes them work, they are memorable (although [[WhatWereTheySellingAgain not always for the right reasons]]). ---- !!Examples: [[foldercontrol]] [[folder:United States]] * Apple Computer's "1984" ad, directed by Ridley Scott and broadcast exactly once during the 1984 Main/SuperBowl, is widely considered one of the greatest television advertisements of all time. ** In order to qualify for advertising awards, it had to be shown twice, so Apple ran it beforehand locally on some tiny station somewhere in Montana or Idaho so almost no one would see it except a few hundred to a few thousand who lived within the broadcast area of that one small station. * Budweiser had the famous Budweiser Frogs ("Bud..." "...weis..." "...er.") and their brief rivalry with a pair of talking lizards. ** Before that, it was a series of ads about the Budweiser Clydesdales (horses) that pull the cart. ** [[http://www.youtube.com/watch?v=L38wthA4Ld0 Wassup.]] * More famous are the series of "Less filling! Tastes great!" commercials for Lite Beer from Miller (now Miller Lite), whose tagline is [[Memes/{{Advertising}} still referenced]] over twenty years after their airing. You know you've earned your place in pop culture when even [[SesameStreet Cookie Monster]] quotes your commercial. And you're not even aiming at the same ''demographic.'' The line has also recently been used in a series of Subway ads. * {{GEICO}}, an automobile insurance company, has several memorable series: ** One 'BadNewsIrrelevantNews' parody; the bad news was always something horrible like "You have cancer", "but I've got good news: I just saved a bunch of money on my car insurance by SwitchingToGEICO!" ** A series of CommercialSwitcheroo ads. It slices, it dices, it regrows hair, it grates cheese, "but it won't save you any money on car insurance." ** One [[ShowWithinAShow fictional series]] with the tagline "So easy a caveman could do it," with the real series following the cavemen offended by it. They somehow got their own sitcom, though it was quickly cancelled. Notably, the caveman has been in GEICO commercials for years, but without re-telling the original joke or using the slogan. Unless one were familiar with the original ad, they'd have no idea why a hairy guy keeps getting offended at the mere mention of GEICO. ** Famous actors, singers, and other well-known personalities being hired to tell the stories of normal customers, in their characteristic styles. The more memorable ads from this campaign feature Peter Graves, Little Richard, [[Main/AustinPowers Verne Troyer]], Don La Fontaine (Main/InAWorld where both of our cars were totally underwater...), James Lipton, Peter Frampton, MichaelWinslow, and Mrs. Butterworth. *** The one starring fitness guru Tony Little managed to reach MemeticMutation. --->[[BigYes YEAH]], BABEE! YOUCANDOIIIIT!! ** Fictional exposes on well-known TV characters, such as revealing that [[TheBeverlyHillbillies Jed]] ''really'' made his fortune from the money he saved on his car insurance. ** And of course, the Geico gecko, who would originally complain about people mistaking the word "gecko" for the word "Geico", but has since become a more amiable mascot, talking intelligently about the virtues of Geico. They're different geckos. How can you tell? The new gecko has a Cockney accent; the old one's accent was more upper-class. When the gecko became a real mascot rather than a one off joke, they eventually changed the accent from "refined" to a more common accent, so that he would sound more appealing...replacing [[HeyItsThatVoice Kelsey]] [[KelseyGrammer Grammer]] in the process. ** Also, before even the gecko, there was a crudely drawn cartoon character who takes some kind of Main/SchmuckBait, and gets slapsticked for it. Geico logo comes up; "We all do dumb things. Paying too much for car insurance shouldn't be one of them." ** A car drives along a twisty mountain road. A squirrel darts into its path and the car swerves to miss it, careening off the road. A second squirrel appears and slaps paws with the first one as if to say, "You da squirrel!" ** "[[http://www.youtube.com/watch?v=Lomy7xAVDKE I just want to make an omelette!]]" ** A stack of bills with plastic googly eyes sitting on top, representing "the money you could be saving with Geico." Hey, nobody bats a thousand. ** MichaelMcglone asking "Could switching to GEICO really save you 15% or more on car insurance?" followed by a [[IsTheAnswerToThisQuestionYes random question]]: "Is Ed "Too Tall" Jones too tall? Does [[WesternAnimation/LooneyTunes Elmer Fudd]] have trouble with [[ElmuhFuddSyndwome the letter R]]?"... "Did the cavemen invent fire?" [[CallBack *cuts to the GEICO caveman on a couch]], who uses a remote to 'turn on' the flame in his fireplace after looking at the camera and making a 'goddammit leave me alone' face* ** The "Get Happier, Get GEICO" commercials, which indicate that people who save money with GEICO are happier than a humorous example: *** The Pillsbury Doughboy goes through airport security but can't resist being tickled when the security guard tries to pat him down *** Dikembe Mutumbo blocks random things that people throw, like coins for the toll or a box of cereal. *** {{Gallaghar}} runs amok at a farmer's market, smashing watermelons with a giant mallet and cackling maniacally. * Esurance had ads featuring the animated adventures of [[http://www.youtube.com/watch?v=HZ7JSlWdDD0 Erin Esurance]], a secret agent who fights both crime and the expense and red tape of ''[[Main/BrandX other]]'' [[Main/BrandX car insurance companies]], and featured slick Flash animation by Ghostbot. Esurance had to retire Erin once it became glaringly clear that people were watching the commercials [[RuleThirtyFour really]] [[WhatWereTheySellingAgain for]] [[DistractedByTheSexy her]], not because they wanted to quote, print, or buy. ** It's okay to be yourself because [[WordSaladLyrics you are...you]] / It's okay to release your [[PainfulRhyme pwrfl]]...power.... / 'cause it [[HollywoodToneDeaf feeeeeeeeeels goooooooo-hoooooood~!]]! ♪ ** In the 2010-11 commercials, Erin came back, though only [[TheArtifact as a still graphic on a wall]] in the call center they showed. ** Now that Allstate owns Esurance, the call center commercials have been dropped in favor of a new campaign narrated by [[Series/TheOfficeUS John Krasinski]]. Erin is completely gone, and that fact is somewhat {{lampshaded}} in one commercial where Krasinski intones that Esurance [[TakeThat doesn't need a mascot to sell insurance.]] * On the subject of insurance companies: Progressive Insurance has been running a series of ads featuring Flo, an {{Adorkable}} {{Cloudcuckoolander}} with a '60s hairstyle and a big, tricked-out name tag. Unlike Erin's commercials, Flo's are still trucking, likely because her commercials contain much less blatant {{Fanservice}}. * Allstate's "Mayhem" ads, featuring a guy in a suit describing himself as a person or object that then causes something to be damaged or destroyed, with the note that a low-grade insurance policy might not cover the damage and the tagline "Get Allstate, and be better protected from mayhem...like me." ** And, more recently, commercial line where one person's voice suddenly changes to that of Dennis Haysbert, Allstate's spokesman. * Like a good neighbor, State Farm is there! ♪ ** The State Farm campaign where agents materialize out of nowhere to help their clients. Not recommended for losers with ''other'' insurers. --->"I have {{blah blah|blah}} insurance, [[BrownNote please come and help]]! ♪" * ErnestPWorrell got his start as a spokesman for practically everything under the sun. * From a 1970s ad for Calgon water softener: "How do you get shirts so clean, [[ChineseLaunderer Mr. Lee?]]" "[[StopBeingStereotypical Ancient Chinese secret!]]" (Cue the questioner discovering his Calgon bottle: "Ancient Chinese secret, ''huh''?") * "Mom, do you ever feel, um, [[NoPeriodsPeriod not so fresh?]]" Only in TheSeventies... * [[BadassBaritone HO HO HO]]. Green Giant. ** Ho, hum, hi, he's, the jolly Green Giant you see on the label with golden corn and tender peas, the jolly Green Giant will set up your table [[DepartmentOfRedundancyDepartment with golden corn and tender peas]], [[http://www.youtube.com/watch?v=M_fxLZb_qXY the jolly Green Giant is he...]] * Pardon me, do you have any Grey Poupon? * Taco Bell is still remembered for the Taco Bell Chihuahua, a tan short-hair with a Mexican accent, voiced by Creator/CarlosAlazraqui, extolling the virtues of Taco Bell. Though wildly popular, when a small regional Mexican restaurant insisted they had come up with a similar ad campaign with a chihuahua mascot, sued and won, the chain took the opportunity to drop the little guy like a hot chalupa. It eventually emerged that the Chihuahua had to say adios chiefly because it was determined that people really only cared about the character, not so much the brand he was representing (similar to what happened with Erin Esurance). ** This didn't stop him from making a cameo appearance in a Geico commercial. -->''"Oh, great...a talking gecko."'' * Alka-Seltzer: "Plop, plop, fizz, fizz, oh, what a relief it is..." ** Their later "I can't believe I ate the ''whole thing''" ad is still remembered nearly 30 years after its creation. (It was remade in 2005 with actors from ''Main/EverybodyLovesRaymond''.) ** Similarly, an Alka-Seltzer commercial featuring an Italian man repeatedly screwing up a "Spicy Meat-a-ball" commercial and requiring the product after a number of takes, usually finds its way near the top of "best commercials" lists. Unfortunately, though hilarious, most viewers thought it was an advertisement for the meatballs. This ad was parodied in the movie ''Film/TheMask'' when Jim Carrey (wearing The Mask, so he was able to do this) swallows a bomb, which explodes in his stomach, he then blows a smoke ring and announces "Now that's a spicy meat-a-ball!". * '''[[http://www.youtube.com/watch?v=bZIzRqDOSZo WHOA, Robert Loggia!]]'''... technically, at least, for Minute Maid juice. ** This too was referenced by ''Everyone Loves Raymond'', in an episode where Loggia guest-stars. * The television ad for the console version of the first ''Main/MortalKombat'' (involving teenage boys yelling in a deep voice for the game) was so well-known and famous for its deep-throated yell that it was sampled for the theme to Main/TheMovie. * The "Hi, I'm Joe Isuzu" campaign with David Leisure. While wildly successful at making fun of sleazy car salesmen, the ads were unpopular with Isuzu dealers for obvious reasons, and didn't work very well at selling Isuzus, either. * Guinness's US ads: ** "Thirty-second reels promoting our product? Brilliant!" ** My Goodness, My Guinness! "That animal is choking on a zookeeper's beer!" * The original Main/CommercialSwitcheroo-based Energizer bunny commercials where they did fake commercials for nonexistent products, then interrupted them with their character. Though that particular campaign is dead, it propelled to prominence a mascot who keeps going, and going, and going, and... ** Of note was that Eveready could dish it out, but they couldn't take it. When Coors Beer decided to hire Leslie Nielsen to wear a pink bunny outfit in order to satirize the Energizer Bunny campaign, Eveready ''sued'' Coors to stop the ad. The judge in the case ruled Coors' ad was a valid parody, in part saying in his decision, "Mr. Nielsen is not a toy, and does not run on batteries." ** Also interestingly, the Energizer bunny was a direct spoof of a series of ads for competitor Duracell which featured a toy bunny. This has led to an interesting situation where Energizer is associated with bunnies in the US and Canada, but Duracell has that distinction in most other countries. ** ''SaturdayNightLive'' did a parody where someone holds up a picture of his son who was killed by a DrunkDriver...and then the bunny crosses the screen. * In the realm of print ads, Eva Herzigov's "HelloBoys" ad for Wonderbra a few years ago. A lot of people thought [[DistractedByTheSexy it would cause car accidents]]. * Ad agency Doyle Dane Bernbach's ads for the original VW Beetle (print and TV) have become textbook examples (literally). Not only did VW adopt the format for their ads worldwide, but they changed the ''entire look of print advertising'' in the course of five years or so. Incidentally, DDB was a Jewish-owned company known for "Yiddish wit", in a WASP-dominated industry. Applying that to a German product founded by the Nazi regime in an era when memories of WorldWarTwo were just beginning to fade removed a lot of UnfortunateImplications. These ads actually managed to coin THE catchphrase for the Beetle in Germany: "It runs and runs and runs..." * [=DeBeers=] developed the slogan "A diamond is forever", specifically to reduce the diamond after-market. If a diamond really is "forever", then obviously you can't pawn it or resell it. And certainly you can't give your love a ''used'' "forever". * There's a Heineken beer ad that involves a live lobster, a naked woman and a bath full of salty water... * Fosters: Australian for beer... and translated it means "beer that we sell the tourists so we can keep the good stuff for ourselves". Within Australia, Fosters is barely even advertised much at all, because it is widely considered to be a low quality beer compaired to the other Australian brands. Indeed, pubs in Australia that even sell the stuff are now few and far between, and it's nigh-on impossible to find a place that has it on tap. ** How to speak Australian: -->[guy is crushed by boulder] [-[[MajorInjuryUnderreaction "ow."]]-]\\ '''CRYBABY.''' * Coca-Cola spends big time on ad campaigns and has hit home runs multiple times: ** The "I'd Like to Teach the World to Sing" commercial that was so popular that a partially rewritten pop song version was released for radio. ** The Mean Joe Greene ad, in which a little kid shyly offers the surly NFL superstar a post-game bottle after a loss. Was so popular that a TVMovie was made to expand on it. Also a Coke Zero-supporting re-make for the 2009 Super Bowl, featuring Troy Polamalu. ** The Polar Bear campaign, famous as an early -- thus strikingly unique -- mainstream use of CGI. ** Coke even popularized the modern appearance of Santa Claus with their advertisements. How's ''that'' for a lasting ad campaign? ** Dunno if it had a very long run, but one of the best commercials of the 2007 Super Bowl was a Coke ad that started like a VideoGame/GrandTheftAuto style game. Car swerves through the streets, stops, badass gets out, walks into a convenience store, takes a Coke out of the cooler, and takes a drink. It turns into a CrowningMomentOfHeartwarming pretty quickly; link [[http://www.youtube.com/watch?v=ROEfC5-OA4w here]]. ** The catchy 'Always Coca-Cola' campaign of the early 90's, which -- for reasons probably not entirely unrelated to the then-recent New Coke debacle -- traded on the sheer iconic-ness of the brand: -->"Whenever there's a pool, there's always a flirt -->Whenever there is school, there'll always be homework -->Whenever there's a beat, there's always a drum -->And whenever there's fun, there's always Coca-Cola!" * The Taster's Choice commercial campaign that made an engaging romance about a couple bantering about coffee. * In a similar vein, [[CrackPairing Teri Hatcher and Howie Long]] (?) flirted in a series of ads for Radio Shack. * Electronic Data Systems' 2000 Superbowl commercial. [[http://www.youtube.com/watch?v=YdwrYiNJc_E Herding Cats]] * Arrow Shirts' classic commercial. The perfect way to smash a stogy image with a joyful, colorful noise [[http://www.youtube.com/watch?v=eFA5-H9D3CQ Youtube]] * "Got Milk?" -- developed in 1993 by ad agency Goodby, Silverstein & Partners for the California Milk Processor Board. "Got Milk?" was just the latest of a string of campaigns the CMPB commissioned in hopes to stop the slow but steady decline in milk sales that had plagued CMPB dairies for decades. It worked. By 2000, sales figures had leveled off, but sales increases were almost non-existent. In an interview regarding the campaign, a CMPB spokesman said the group was thrilled with flat sales figures after so many years of losses. GS&P and the CMPB later licensed the ad campaign to other state milk boards.[[note]]California is a milk monopoly state, meaning it is one of many states that restricts the importation of fluid milk from other states. In 2000, when the price of a gallon of milk in non-monopoly states averaged about $2.00, the price of a gallon in California was about $3.75. Yet, tellingly, because the federal WIC program mandated that beneficiaries of the program be allowed to buy two gallons for $4.00, the CMPB allowed California supermarkets to sell one gallon for $3.75 and then a second for 25 cents. In non-monopoly states, milk sales never experienced the declining milk sales that milk monopoly states have. So, if you've seen a lot of "Got Milk?" commercials in your lifetime, you were probably living in a milk monopoly state at the time.[[/note]] ** The first commercial was the "Awwon Buww," ad by Creator/MichaelBay. And starring Creator/RobPaulsen. ** Nintendo even took a part in the ad for a short time during the Nintendo 64 days. Mario would be [[CutsceneIncompetence trying to jump up to a high platform in his game world and then get exhausted from hitting his head repeatedly on the side of it]]. He then jumped out of the TV screen and walk into the kitchen to drink some milk, which made him '''huge!''' Mario then went back into the TV and continued the game as a giant, being able to climb up said platform. *** This became HilariousInHindsight after a few games (including the DS version of ''VideoGame/SuperMario64'', the game featured in the ad) that gave Mario the ability to grow super-large, though usually through some sort of mushroom rather than drinking milk. Got mushrooms? ** Other pictorial Got Milk? ads featured various Ms. Fanservices from various industries (movie, music, video games) with rather... suggestive appearances involving milk. ** A particularly memorable ad featured the Trix rabbit, in a live-action and realistic setting, claiming victory in buying Trix (which the cashier recognizes is for kids) from a grocery store (in a human costume), an emotion which soon turned to sadness as he forgot to buy milk. * "[[PunctuatedForEmphasis Don't. Squeeze. The. Charmin!!]]" ...or [[http://en.wikipedia.org/wiki/Mr._Whipple Mr Whipple]] will come and get you in your sleep. * Quiznos' commercials featuring the Spongmonkeys are notable in that it's the first time that an [[MemeticMutation Internet meme]] was commercially exploited. You either loved or hated the commercials that resulted; the ''Modern Humorist'' commented that they are "what you see before you die." On the other hand, "they've got a pepper bar!" * [=MasterCard=]'s oft-parodied "Priceless" commercials. * American Express's "do you know me?" campaign in the 1980's, which was [[ParodiedTrope parodied]] by a {{Whammy}} on ''PressYourLuck'', as well as in the movie ''MajorLeague''. "Hi! Do you know us? We're a Major League Baseball team!" * There was Nissan's briefly notorious 1989 series of Infiniti commercials, which slowly faded through a series of beautifully photograph landscape shots while ''[[WhatWereTheySellingAgain never showing the car]]'' [[WhatWereTheySellingAgain or even telling the viewers what an "Infiniti" was]]. Gorgeous but fundamentally content-free car advertisements have a [[http://www.wcroberts.org/Paige_History/Images/1923-06-23%20Jordan%20Playboy.html long and respected history]]... sales of the Infiniti didn't increase much, though. "I guess the advertising isn't working," quipped Jay Leno on the Tonight Show, "although I understand the sales of rocks and trees are up 300%". * "Hello, I'm a [[AppleMacintosh Mac.]]" "And I'm a [[IBMPersonalComputer PC]]..." ** One of the most memorable ads in this campaign features PC stuffed up with [[HotelMario lotsa]] programs and he's running slow. Somehow, this means when he's a human, he's super fat. ** It got a bit morbid in one ad, with virus-ridden [=PC=]s being led away on a cabinet (re: morgue slab). ** An antivirus program resembles an {{MIB}}, preempting everything PC says or does with a command Yes/No prompt. --->'''Antivirus''': [[AC:You are coming to a crushing realization. [[RunningGag Allow?]]]]\\ '''PC:''' [sigh] Allow. ** In fact, this campaign is so successful, it's spawned [[YaoiFangirl a Livejournal community dedicated to slashing]] [[FoeYay the guys playing PC/Mac.]] ** [[LampshadeHanging Lampshaded]] in a CrowningMomentOfFunny for John Hodgman (the 'PC'); when he discussed the "Net Neutrality: act on ''Series/TheDailyShow'', [[http://www.thedailyshow.com/watch/wed-july-19-2006/net-neutrality-act Jon coerced him into saying, "I'm a PC."]] ** Microsoft later responded with their "I'm a PC" ads. ** "...and Windows 7 was my idea." ** T-Mobile used the campaign against Apple and AT&T while debuting their new spokesmodel, Carly Foulkes, who was replacing Creator/CatherineZetaJones. * M&Ms candy-coated chocolate: "Melts in Your Mouth, Not in Your Hand." ** And the commercials with the talking, walking M&Ms. * [[CerealViceReward "Silly rabbit, Trix are for kids!"]] ** For awhile there in the late 20th-century, it was impossible to sell cereal to American children ''except'' via whacky mascot. Other iconic examples included Cap'n Crunch, Frankenberry, Count Chocula, a little bird who was perpetually 'Cuckoo for Cocoa Puffs' and a harassed leprechaun who instead of gold hoarded delicious marshmallows from devious kids: "They're always after me Lucky Charms!" * Wendy's "Where's the beef?" campaign became one of the most widely quoted {{catchphrase}}s in the 1984 US Presidential election campaign. * "I've fallen, and I can't get up!" For all the serious nature of the product, the Life Alert call button, it was an unforgettable line. ** The line was so memorable, it actually survived the original company's demise. Life Alert is actually the ''second'' company to use the trademarked line (after buying the trademark from the now defunct [=LifeCall=]. * [=NBC=] has a couple, such as: "Must See TV", "[[AndKnowingIsHalfTheBattle The More You Know]]", and the infamous "[[http://www.youtube.com/watch?v=DsxW06anUPo Proud as a Peacock]]" (which in turn was [[TakeThatUs parodied]] on ''SaturdayNightLive'' as "[[http://www.youtube.com/watch?v=mN9wJ75DjdA We're Loud!]]"). And then there's this: -->''"The world of\\ [=NBC=], let's all be there\\ [=NBC=], let's all be there\\ People come together in the moments that they share\\ Ooon [=NBC=], [[http://www.youtube.com/watch?v=qbVcx5Jv2ds let's all be there!]]"'' * "I dreamed I wrote this example in my Maidenform Bra." * The Marlboro Man, although that's loaded with UnfortunateImplications now. Especially after a couple of the models involved later sued the company whilst dying of lung cancer. * The very, very lonely Maytag (appliance) Repairman. * Oddly enough, this doesn't often overlap with {{Celebrity Endorsement}}s. Usually it's just an individual ad that becomes iconic. "What Becomes a Legend Most?" for [[PrettyInMink Blackglama Mink]] is an example of a whole campaign, because the very premise of the campaign was celebrities selling the product. And as the slogan states, these were the legends (like Creator/AudreyHepburn in the picture), not any up-and-comers. * The Pets.com sock puppet dog. Most notable for claiming copyright infringement on ConanOBrien's "Triumph, the insult comic dog", then subsequently going out of business. * "Riiiii-co-laaaaa!" * Nike reminds you to "Just do it". * "Beef. It's what's for dinner." You now have Creator/AaronCopland's "Hoedown" playing in your head. * The wannabe Foster Farms chickens. * The American Dairy Association once ran a series of ads with the {{catchphrase}} "Behold the power of cheese" (Later changed to "Ah, the power of cheese"). While the various ads varied wildly in effectiveness, one particularly brilliant one started out by showing multiple scenes of a city being destroyed by [[AlienInvasion aliens]] or {{Kaiju}} monsters. Halfway through one civilian mutters "Isn't it time for 'here I come to save the day'?!!" We then cut to a scene of MightyMouse calmly eating cheese while the city is being pummeled, and even at one point holding up a single finger while people pound on the window to get his attention. Cue the catchphrase. * Dost thou love [[http://en.wikipedia.org/wiki/Life_%28cereal%29 Life]]? Well, "Mikey likes it". (Something of a BeamMeUpScotty -- the actual line is "He likes it! Hey, Mikey!!") * We've secretly replaced this TV Tropes page with Folgers Crystals. Let's see if anyone can tell the difference. ** This was hilariously spoofed in a ''SaturdayNightLive'' sketch with an outtake where a customer played by Chris Farley [[BerserkButton completely loses his mind]] [[GoMadFromTheRevelation upon being told this was not the coffee he ordered.]] ** [[http://penny-arcade.com/comic/2002/3/25/ This]] Penny Arcade comic imitates this format to slight the hugeness of the original Xbox controller. * The Discovery Channel thinks the world is just so ''awesome'', it deserves its own theme song. [[http://www.youtube.com/watch?v=at_f98qOGY0 ("Boom-de-yada!")]] * [[http://www.youtube.com/watch?v=bcmq1FPDmoA McDonaldLand.]] ** Also: "Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" for [=McDonald's=] Big Mac. ** In the same vein, the "Menu Song" from the late 1980s, to the tune of Reunion's "Life is a Rock (But the Radio Rolled Me)". ** '''[=McWORLD=]~!'''♪ (Hey, it could happen.) ** "You deserve a break today...", which premiered around 1981 but has come back a few times since. ** "It's a good time for the great taste of [=McDonald's=]." ** [[{{Scatting}} Bah bah bah bah BAH!]] [[JustinTimberlake I'm lovin' it.]] * Domino's Pizza introduced the 'Noid, an odd man in a rabbit costume who makes it his business to stomp on pizzas. * "My bologna has a first name/ It's O-S-C-A-R. My bologna has a second name/ It's M-A-Y-E-R." Couple that with the iconic Weinermobile (for Oscar Meyer's hot dogs). ** Hilariously parodied on TheSimpsons with an commercial starring a young [[CaptainErsatz Rainer Wolfcastle]]. ---> '''Rainer Wolfcastle''': [singing] Mein bratwurst has a first name, it's F-R-I-T-Z / Mein bratwurst has a second name, it's S-C-H-N-A-C-K-E-N-P-F-E-F-F-E-R-H-A-U-S-E-N. * The "[[Advertising/TheMostInterestingManInTheWorld most interesting man in the world]]" commercials by Dos Equis. [[http://www.youtube.com/watch?v=U18VkI0uDxE&feature=related See for yourself]]. * Bartles & Jaymes wine coolers: "...and thank you for your support." * Star-Kist Tuna's Charlie the Tuna, and his hilarious if vaguely [[LetsMeetTheMeat disturbing obsession]] with being classy enough to be put in a can. "Sorry Charlie, Star-Kist doesn't want tuna with good taste... Star-Kist wants tuna that tastes good!" * ''This cooling shave\\ Will never fail\\ To stamp\\ Its user\\ First class male\\ [[Advertising/BurmaShave Burma-Shave]]'' ** (xkcd had [[http://xkcd.com/491/ something to say about that one.]]) ** ''A Miss\\ A Curve\\ He Kissed the Miss\\ And Missed the Curve\\ [[Advertising/BurmaShave Burma-Shave]]'' * ''YoshisIsland'' is crammed with features, enemies, and levels up the wazoo. Thus begs the question, "[[http://www.youtube.com/watch?v=4AyE3EXTj58 When is too much too much?]]"[[note]]Inspired by [[Film/MontyPythonsTheMeaningOfLife Mr. Creosote]] and the WaferThinMint.[[/note]] * [[SegaGenesis Genesis]] [[http://www.youtube.com/watch?v=k7nsBoqJ6s8 does]] [[TakeThat what]] [[{{NES}} Nintendon't!]] -->W E L C O\\ M E T O T\\ H E N E X\\ T LE V EL ** '''''[[BigWordShout SEGA]]!''''' ** The SegaSaturn launch ad, "Theater of the Eye". Famous for scaring people away from buying a Saturn rather than making people want to buy one. ** SegaDreamcast. ''Advertising/ItsThinking...'' * Sony Playstation: [[{{Sony}} U]] [[PlayStation R]] Not [[color:red:E]] ** The Japanese tagline at the end of some of the early Playstation ads ("pureisuteishon!"), which later gets used in later PS3 ads as well. ** Live in your world, play in ours. ** The PS3 ads with Advertising/KevinButler. * "Mr. Owl, how many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?" At one point, counters were sold so that you could find out. * [[http://www.youtube.com/watch?v=mSxnieYctVM "Hey, this picante sauce was made in New York City!"]] ** '''[[SpeakInUnison NEW YORK CITY?!!]]''' ** [[NoTrueScotsman "Get a]] [[DisproportionateRetribution rope."]] * The ''This is Your Brain on Drugs'' PSA, which used a frying egg to make its point, has been widely parodied in other media. E.g. "And this is your brain with a side of bacon and hash browns." Any questions? ** Over a decade later, a second ad was made starring Rachel Leigh Cook, which started similarly, but then continues with her swinging the frying pan around and destroying the kitchen ("And this is what your family goes through! And your friends! And your money!"). This ad was also widely parodied, including one segment on RobotChicken, with Rachel Leigh Cook herself voicing the role. * Who are you calling [[BigStupidDooDooHead a cootie queen]], [[http://www.youtube.com/watch?v=WEJJUGJZxpU you lint licker]]?! * Old Spice's ''Advertising/TheManYourManCouldSmellLike'' ad campaign. OK, look back to those other commercials. Now, back to me. Sadly, those other commercials don't feature me. [[NonSequitur Also, I'm on a horse.]] ** [[http://www.youtube.com/watch?v=zkd5dJIVjgM "Moo." "Cow."]] ** Which replaced this long-running campaign: "Old Spice means quality, said the Captain to the Bosun, So look for the package with the ship that sails the ocean. Yo ho, yo ho." * '''HI, [[BillyMays BILLY MAYS]] HERE!!'''...for miracle stain remover [=OxiClean=], among many other things. ** Hilariously parodied on, of all things, UK children's series ''Series/HorribleHistories'': "HI, I'M A SHOUTY MAN!!" * The Piels Bros. beer commercials of the late 50's, featuring animated OddCouple siblings Bert and Harry Piel, as voiced by then-hot comics [[BobAndRay Bob & Ray]]. Widely conceded to be far superior to the product itself; at the campaign's peak, upcoming spots were actually ''listed in [=TVGuide=]''. * The Pepsi [[http://www.youtube.com/watch?v=vdafSHne5wM 'Forever Young']] adverts. Pretty much SweetDreamsFuel. ** Before which, they would like to invite you to become part of the hip, young Pepsi Generation. ** And before ''that''... "Pepsi-Cola hits the spot/Twelve full ounces, that's a lot!" * Samsonite demonstrates the durabilty of its luggage by literally locking it into a cage with an alpha male gorilla and filming the results. * Timex watches spawned a mid-20th century MemeticMutation: "Takes a licking and keeps on ticking!" * "Hey, dude, you're gettin' a Dell!" Though Dell Computer denies it, and says they were ready to retire that line of commercials, most still think that that guy shot himself in the foot when he was arrested for drug possession. * The [=FreeCreditReport.com=] band. ** And their successors, the [=FreeCreditScore.com=] band. They, in turn, were replaced by... the [=FreeCreditReport.com=] band... as the ''new'' [=FreeCreditScore.com=] band. * Jack Gilford for Cracker Jack, and the jingle: Lip-smacking Whip-crackin Paddywhackin Knickaknackin Silabawhackin Scalawhackin Crackerjackin ... Cracker Jack! * Gillette razor blades: "Look sharp, feel sharp, be sharp", "Gillette, the best a man can get", "How are you fixed for blades?" * Arthur Godfrey for Creamo Cigars. * ''bob-white bird call'' Rinso White and Rinso bright. * "I want my Maypo!" * Choo Choo Charlie for Good'n'Plenty candies. * "It walks the stairs, without a care, and shoots so high in the sky..." for Slinky. Parodied in RenAndStimpy with an ad for "Log" * "Call for Philip Morr-eee-yis...!" * "You can trust your car to the man who wears the star" for Texaco gas stations. * "The bigger the burger, the better the burger, the burgers are bigger at Burger King." ** In the same vein: "Have it your way, have it your way, have it your way at Burger King" ** There's also the campaign starring 'Herb, the one man in America who has never eaten at a Burger King', which is memorable for just how spectacularly it ''failed''. ** More recent campaigns have focused simply on Advertising/TheBurgerKing. [[MemeticMolester Don't go to bed before he does.]] * "We love baseball, hot dogs, apple pie and Chevrolet." * Coors Light has a series of commercials in which two fans would ask football coaches questions and the "responses" would be spliced in, usually from an infamous or memetic press conference. Jim Mora's "Playoffs?" rant came into play, as did one of Bill Parcells'. * The old commercials where Fred Flintstone and Barney Rubble ''promoted smoking cigarettes''. Mitigated somewhat when you realise ''TheFlintstones'' was considered an adult sitcom at the time (it aired in prime-time, not Saturday morning), but still... ** What cigarette brand were these modern Stone Age families advertising? "Winston tastes good like a cigarette should." * Advertising/HeadOn. [[MemeticMutation Apply directly to the forehead.]] [[BrokenRecord HeadOn.]] [[DepartmentOfRedundancyDepartment Apply directly to the forehead.]] [[DisasterMovie HeadOn.]] [[YouTubePoop Apply directly to the forehead.]] Advertising/HeadOn. Available at Walgreens. * Reebok introduced a mascot called "Terry Tate, Office Linebacker," a man who would lay out vicious tackles on his office mates for minor infractions. His character became so popular that Epic basically made him a playable character in ''GearsOfWar''. --> ''(Man takes last cup of coffee, Terry tackles him)'' '''Terry Tate''': You can't break that weak-ass **** up in this humpty-bumpty! You kill the joe, you make some mo'! ''WOOOOOOOOOOO!'' * The adventures of Jack Box, mascot CEO of the Jack In The Box fast-food chain, the longest-running campaign in television history. * The current generation will never, ever, ever forget the Empire phone number. 800 588 2300. [[EarWorm IT WILL NEVER LEAVE]]. ** There was a local variant, ask anyone from Northern Ohio about the phone number "Garfield 1-2323, Garfield 1-2323," and they'll finish the tune for you, even if no one can recall the product -- supposedly aluminum siding. * Back in the 1980s, when they were still Federal Express (and the very idea of cross-country, overnight delivery was still pretty novel), [=FedEx=] briefly vaulted John Moschitta, the World's Fastest Talker, to bonafide celebrity status. Later on, he also showed up in commercials for Galoob's MicroMachines toys. * If you watched any television at all in the 1970s, you may remember the commercials for Wisk. One of the very first mass-marketed liquid laundry detergents, Wisk's advertising executives built nearly a decade of commercials around being able to pretreat collar stains with it -- with a side dose of horror and looming insanity. The initial run of ads seemed innocuous enough: housewives being embarrassed by children dancing around their drying laundry and chanting "Ring around the collar! Ring around the collar!" at the white dress shirts hanging there. But within a couple of years, the ''shirts themselves'', fresh from the laundry, would [[http://www.youtube.com/watch?v=e3N_skYSGoY taunt increasingly distressed homemakers]] over their inability to remove the grey line from inside collars using "ordinary" powder detergents. Eventually the campaign escalated to the point where the shirts would hurl themselves out of the dryer or laundry basket, flailing through the air as though demonically possessed while shrieking "Ring around the collar! Ring around the collar!" at the poor women while they cowered, fearing for both life and sanity. Naturally, the campaign was ripe for parody, and eventually it seemed the advertising agency realized this; by 1980, the commercials had abandoned the possessed shirts and had ramped the hysteria down into a much more low-key approach, while ''still'' staying rather psychotically fixated on the horrors of collar stains. (A problem which, more than one satirist pointed out, could be solved much easier by ''making the wearer of the shirts wash his neck better''.) * The Norelco Christmas ad has been running annually since at least the late 1960s. Animated in StopMotion, it features a Santa gliding smoothly over snow-covered hills and dales in a giant Norelco razor, and ends with the announcer declaring, "Even our name says 'Merry Christmas'", while "Norelco" appears on the screen. * Pizza Hut's Pizza Face- [[SaturdayNightLive Mr. Bill]] if he were a slice of pizza (a pizza cutter assumes the role of Mr. Sluggo). * [[http://www.youtube.com/watch?v=qf3oOQq9KFU This]] pantyhose commercial is even funnier if you know that [[spoiler: Joe Namath got a lot of flack for having long hair which was considered extremely girly by older people in TheSixties. By making this commercial, he was intentionally invoking StupidSexyFlanders as a TakeThat.]] * "[[ConnectFour Here. Diagonally.]]" "[[http://www.youtube.com/watch?v=9KsfiqAdSW0 Pretty sneaky, sis!]]" * "[[http://www.youtube.com/watch?v=708T5yzO_yQ&feature=endscreen Get Met.]] [[{{Peanuts}} It Pays.]]" * ''CALL J.G. WENTWORTH! 877-CASH-NOW!'' * "Beep! Troper's phone here. Troper doesn't have AT&T .. " * Anita Bryant's mid-70s orange juice commercials are notable not for the content of the ads themselves, but because her anti-gay stance at the time resulted in a massive backlash and a boycott of Florida oranges forcing the Florida Orange Growers Association to pull the ads. * IrishSpring deodorant soap: gets you fresh and (wolf whistle) clean as a whistle! * Pepsodent: gets your teeth their whitest. ** "[[http://www.youtube.com/watch?v=iPsoxmXjtfc You'll wonder where the yellow went when you brush your teeth with Pepsodent.]]" * Brad Pitt for Chanel No. 5, to the point where Series/{{Conan}} regularly mocked it for a while: --> '''Brad''': It's not a journey; every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are. My luck, my fate, my fortune. Chanel No. 5. Inevitable. [[/folder]] [[folder:Canada]] * The ''Canada Heritage Minutes'' series of short vignettes, showing notable moments from Canada's history, and playing randomly on Canadian stations for more than 15 years. ** ''ThisHourHasTwentyTwoMinutes'' lampooned those [[NostalgiaFilter back in the day]]: "Unintelligible Quebecois humor: A proud part of our Canadian Heritage" comes to mind. * The long-running Christmas "Give like Santa... Save like Scrooge" ads for Canadian Tire. More recent, but (much) more despised, are the ads with the smug superior bearded guy smugly rescuing his doofus neighbors with his superior [=MasterCraft=] gadgets (available '''only''' at Canadian Tire). * Concerned Children's Advertisers, a television monitoring group in Canada, did this with a anti-drug commercial where a man visits his incredibly sick brother in the hospital, set to The Hollies' "He Ain't Heavy, He's My Brother." * Another hugely popular Concerned Children's Advertisers spot was about [[http://www.youtube.com/watch?v=NBfi8OEz0rA house hippos]]. Basically the point was to get kids to question what they saw on TV. The result was a generation or two of kids who will jokingly blame house hippos for missing mittens. * Labatt promoted its Ice and Maximum Ice brands by using Michael Ironside ([[http://www.poetv.com/video.php?vid=54465 in an ad that seemed to be influenced by Highlander 2]]) and Alexander Godunov (Karl from ''Die Hard'') to pimp the brand. ** Also, great though Neil Diamond is, Labatt is single-handedly responsible for why "Sweet Caroline" remains popular to younger people. ** A brief-but-popular mid-eighties campaign traded on both the brand name and Canada's multiculturalism: "So I go into La bar, and I order La beer..." * Molson Canadian's [[http://www.youtube.com/watch?v=BRI-A3vakVg 'I Am Canadian']] ad. Basically an average Canadian gets on a stage and systematically refutes pervasive stereotypes of Canadians. ** Molson does this a lot actually. Some of the more popular ones include: *** [[http://www.youtube.com/watch?v=bpj1zgyfScM Attack beaver]] (ExactlyWhatItSaysOnTheTin) *** [[http://www.youtube.com/watch?v=WZrNWEPUsH0&feature=related What to drink when you're chasing beaver]] *** [[http://www.youtube.com/watch?v=F-5hP9qDVwI being made fun of by Americans]] *** And the 'I am Canadian' [[http://www.youtube.com/watch?v=zWDXE9Pbjic song]] as a sequel to the rant, which including several historic [[CrowningMomentOfAwesome Crowning Moments of Awesome]] (Summit series anyone?) * "Mr. Christie, you make ''good'' cookies!" (like Oreos and Chips Ahoy, for instance...) * Oliver's Jewelry, a small trade-in shop in Toronto, influenced television in Ontario for the last 15+ years thanks to the efforts of its owner, Russell Oliver. He shoots commercials in one take, standing outside his store and throwing piles of money at the camera while telling the audience how they can bring in their jewelery for "COLD HARD CASH!", and finishes with a trademark, "OH YEAH!!!" ** BECAUSE: [[MostAnnoyingSound I'm the Cash Man! I give you money for your- GOLD, oh yeah! Yes, I'm the Cash Man! I give you money for your- GOLD OOOOHHH YEEEAAAH!]] * ''When you eat your Smarties, do you eat the red ones last?\\ Do you suck them very slowly, or crunch them very fast?\\ Eat those candy-coated chocolates, but tell me when I ask:\\ When you eat your Smarties, do you eat the red ones last?'' * Canada's iconic coffee'n'donut chain has equally pervasive taglines: "You've always got time for Tim Hortons!". Alternatively, "Always Fresh at Tim Hortons!" ** Not to mention the recent, almost unbearably CrowningMomentOfHeartwarming campaign linking Tim's iconic status to warm family memories... * "Sleep Country Can-a-da! Why buy a mattress anywhere else?" ** Bizarrely, that jingle is know widely outside of Canada; in the U.S. Pacific Northwest, that is (just replace the "Can-a-da!" part of the jingle with "U.S.A.!"). For some reason, Sleep Country decided to expand its brand.... but only into Washington and Oregon, where the jingle is very much a local in-joke, with one of Sleep Country's commercials [[http://www.youtube.com/watch?v=BbUvchOdb4Q being parodied]] by a Western Washington company who themselves are well known for ''their'' commercials. * "Who's better than Bad Boy?" "Noooooooooooooooooooo BODY!!" Became even more ubiquitious when the founder and president of this furniture-store chain -- Mel Lastman -- actually managed to become mayor of Toronto. We don't like to talk about it, thanks. * The War Amps commercial featuring the android running through the DeathCourse. "I can put my arm back on, you can't." The live action version is considered superior to the later CGI version. * Similar to the Canadian Heritage Minute are the ''Hinterland Who's Who'' vignettes. The original versions were a brief description of a notable Canadian animal, the more recent ones are more explicitly environmental. * In the last several years, there's been a campaign where a character is about to leave the house and starts having a hallucination giving the message "You are way too high to drive." Notable in that the message is ''not'' the simplistic "Don't use drugs", but "Don't toke up/snort/inject and drive." * We see your American and Australian Coke commercials and give you [[http://www.youtube.com/watch?v=99msEwWpJBE this]]. * Pepsi ran ads a few years ago in Quebec that used the slogan "Ici c'est Pepsi" (''"It's Pepsi here"''). They either featured oblivious English-Canadians in Quebec asking for a Coke and being handed a Pepsi with an angry look, or a bunch of young Quebecers listing seemingly awesome Quebecers stereotypes, finishing with shouting "Ici c'est Pepsi". Pepsi being blue - the color associated with the Quebec sovereignty movement, in opposition to Coke's red - helps a lot to boost the soft drink's popularity. * Canuck AT&T-analog Rogers Cable ran a series of ads featuring three French-Canadian friends in Montreal, having hilarious and often absurd adventures featuring Rogers Mobility features. * The Dairy Farmers of Ontario gave us the ''[[MundaneMadeAwesome epic]]'' [[http://www.youtube.com/watch?v=vwB4DbKWrhU Milk Rap]]. * The Get A Load of Milk campaign. Short (5 seconds) [[http://www.youtube.com/watch?v=GTA4Jp2ifbA clips]] showing what milk can do you for you. They always end with that cowbell sound. * The [[http://www.youtube.com/watch?v=F93RIR0vvNk Grey Power auto insurance commercial]] featuring the slogan, "You don't [[WomenDrivers drive like her]], so why are you paying the same insurance premiums as her?" It ran for years in Ontario. ** It was such an ubiquitous campaign, TheRickMercerReport [[http://www.youtube.com/watch?v=3NIKkzSFmFI did a parody sketch]]. [[/folder]] [[folder:United Kingdom]] * Guinness ads are particularly well known, with "Surfer" ("he waits, that's what he does"), "Noitulove" (which features three men backwards evolving to the tune of "The Rhythm of Life") and a long chain of dominoes ad. "You don't pour a Guinness, you bring it to life." The ad itself is pretty awesome though. * Halifax has achieved some notability in recent years with its rewritten pop songs featuring real staff from the company. Most Halifax ads traditionally feature a large crowd of people forming an X in the middle of a wide open area. * Honda's "Cog" ad- a 2-minute long Rube Goldberg machine constructed from car parts. It was actually two sequences spliced together, but otherwise used no tricks. They're known as a 'Heath Robinson' contraption, in the UK. ** "Cog" was also notable because all the parts came from one Civic - a pre-production prototype that was precisely-engineered, hand-crafted, and worth a few million dollars before the ad company took it apart. * Hovis bread had a campaign featuring nostalgic reconstructions of Britain in the 1920s and '30s, with the tagline "still as good for you today as it's always been". Ironically they were accompanied by a brass band playing Dvorak's ''New World Symphony'', a piece of music which had been inspired by the American West. ** The irony is that the adverts have turned a piece of music written by a Czech about America into the unofficial Yorkshire national anthem. *** Even more ironic as the best-known of these depicted a boy pushing a bicycle up a steep hill in Shaftesbury, Dorset. ** [[http://www.youtube.com/watch?v=S4tFzuFGUOI An anniversary advert]] had a boy go to pick up a loaf in the nineteenth century, then pass through every era since then as he brings it home. * Fairy Liquid detergent used the same jingle for decades: "Now hands that do dishes can feel soft as your face, with mild green Fairy Liquid". ** You Brits clean your dishes with absinthe???? * R. White's Lemonade introduced its "secret lemonade drinker" campaign in the early 1970s. The second ad, which featured a man sneaking downstairs to raid the fridge in an (unsuccessful) attempt to prevent his wife from discovering his secret habit, was so successful that it was still running more than a decade later. * Another long running campaign was for Cadbury's Flake bars, which featured various young ladies enjoying the sensual pleasure of crumbly chocolate in private. "Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before." Recently brought back, with Joss Stone. * P. G. Tips Tea had a very long-running campaign featuring [[EverythingsBetterWithMonkeys "talking" chimpanzees]], until the concept became politically incorrect. The best-remembered ad (possibly inspired by a Creator/LaurelAndHardy short) featured two chimps as removal men trying to push a piano upstairs. -->'''Son''': Dad, do you know the piano's on my foot? -->'''Dad''': You hum it, son - I'll play it. ** These days, they use Monkey, a cuddly tiny sock monkey who was earlier on the (now-defunct) ITV Digital adverts. Strangely the 'Al and Monkey' adverts (Al being played by comedian Johnny Vegas) managed to be incredibly popular while at the same time apparently managing not to sell any ITV Digiboxes at all. * TheBBC's own digital adverts from the TurnOfTheMillennium featured celebrities ripping their faces off via CGI to become other celebrities. These were widely criticised--TheBBC briefly obtained rights to ITV's "Monkey" after ITV Digital went bust and combined the two, featuring monkeys ripping their faces off and turning into celebrities. * Later TheBBC had another criticised set of adverts in a similar mode, advertising digital radio using people who did idiotic things like not getting dressed in the morning 'to make time for digital radio'. * However, TheBBC (to say they don't carry other people's adverts at all) have also made some of the best of all time, such as "[[http://www.youtube.com/watch?v=RIG2-sccZWI Small People]]", which goes through almost every children's programme TheBBC made in fifty years. * Cadbury's "Milk Tray Man" adverts. * I bet he drinks Carling black Label. * "Happiness is a cigar called Hamlet's" is still remembered over 20 years after the UK banned tobacco advertising on TV. * The OXO stock cube adds involving Lynda Bellingham are so well known, she's become known as the "OXO cube mum", despite a considerable career with other roles. * The [=eSure=] adverts with Michael Winner, best known for their copious MemeticMutation - "calm down, dear", "[[HiMom Hello, Mum!]]" and "It's only a commercial". * Cillit Bang managed to make an extremely well-known advert on practically zero budget. How? HI! [[http://uk.youtube.com/watch?v=1gKjjEctWuo&feature=related I'M BARRY SCOTT]]! [[http://uk.youtube.com/watch?v=qM98wbXFAzc&feature=related LIP-SYNCED SHOUTING]] AND [[http://uk.youtube.com/watch?v=lrMD_z_FnNk&feature=related CHEESY FORCED DIALOGUE]]! [[http://uk.youtube.com/watch?v=ZwVaLFbLFOM&feature=related LOOK HOW IT GETS THIS PENNY]]! Hey, it's notable, I never said it was ''good''. * Directory Enquiries service 118 118 have done some memorable ones, but the one where they re-wrote the lyrics to the ThemeTune to ''Film/{{Ghostbusters}}'' and got Roy Parker Jr. to sing the modified lyrics tops the lot. The relevant ads included many a pun on "I ain't afraid of no ghosts!": ** "I ain't afraid of no goats!" ** "I ain't afraid of no coast!" * The Coca Cola Christmas adverts aired over here that featured branded lorries travelling throughout a snowy landscape causing Christmas lights to magically light up as they drove by (complete with "holidays are coming" {{jingle}}). ** One version emphasised Coca-Cola's long history by having Father Christmas (who never ages) drinking it with a little girl every Christmas as she grows up and lives her life. ** These Adverts are so part of British culture that many people believe Christmas begins when this advert turns up on TV each year. *** So some time in August then. * The [[http://www.youtube.com/watch?v=asXw2a4kQLc "Whooaah Bodyform"]] advert. * "For Mash Get Smash!" * The Alliance & Leicester bank used to run commercials where HughLaurie acted like his bank, Sproggit and Sylvester, was superior to A&L, until StephenFry deflated his ego. It usually ended with the slogan "You get a wiser investor at Alliance & Leicester" although it was once changed to "You get a dafter investor at Sproggit and Sylvester". * "Advertising/CompareTheMeerkat Dot Com; Compare The ''Market'' Dot Com. Simples!" * [[http://www.youtube.com/watch?v=I8CTscW3dpI You do the shake and vac, and put the freshness back.]] * Vic's Sinex "Course you can, Malcolm!" adverts became MemeticMutation in TheSeventies. * Churchill Car Insurance, after years of fairly straightforward adverts, became notable after they adopted a WinstonChurchill-like bulldog asked questions about insurance by an unseen narrator (originally voiced by [[TheSmellOfReevesAndMortimer Vic Reeves and Bob Mortimer]]) who replies "Oh, yes!" ** A later variation featured an ordinary person asking the questions, while another tells them not to believe Churchill because he said he was doing something unlikely at the weekend--GilliganCut to him, of course, doing just that. * Like America above and Japan below, Britain had its share of crazy {{Sega}} adverts, most notably the completely demented [[http://www.youtube.com/watch?v=sdBi2_19WVw Sega Pirate TV]] campaign. * Scotch brand videotapes were sold by an UncannyValley animated skeleton. * Walker's Crisps, which feature former footballer Gary Lineker belying his nice-guy image by portraying an arch-villain who will stop at nothing to get his hands on the product. The campaign began with [[http://www.youtube.com/watch?v=0734Zo0pwu0 this one]] in 1995, when Lineker returned to the UK after playing in Japan. It was such a success that new ones are still being produced in 2011. * A series of Levi's Jeans commercials in the late 90's followed the adventures of Flat Eric, a yellow, monkey-like puppet who liked techno music, and Angel, his human partner, who always seemed to have a bored look on his face. The two drove around California, the audience never really knowing what it was they were up to (although it was confirmed at one point that they were wanted for something or other). Despite this, the character of Flat Eric became quite popular in the late 90's, and the song that he dances to in [[http://m.youtube.com/watch?v=N1ULFr0_Xpo this ad]] became a hit. * "Love Over Gold", the Nescafe originals of the US Tasters Choice ad series (with AnthonyStewartHead and Sharon Maughan), which became so big that newspapers used to advertise ''the adverts''. [[/folder]] [[folder:Japan]] * The success of the Sega Saturn in Japan tends to be attributed to one man: Advertising/SegataSanshiro (HiroshiFujioka), a BadAss judo master who trains in the mountains with a giant Saturn console, beats up people for not playing enough Saturn games, and [[StuffBlowingUp turns unfortunate opponents into human bombs by throwing them hella far]]. He was eventually retired with the Saturn in a glorious manner, by [[HeroicSacrifice saving Sega from a terrorist attack]], but not before he was given his own action figure, music video, and video game. "Segata Sanshiro~! Segata Sanshiro~! Sega Saturn shiro~!" * Interestingly, the '''[[http://www.youtube.com/watch?v=PD-_oLjmCGY MORNING RESUCE]]''' was kept for the overseas release of ''Anime/PuellaMagiMadokaMagica'' subs, and it reached [[MemeticMutation memetic status]] due to the SoundtrackDissonance when compared to the anime. [[http://knowyourmeme.com/memes/morning-rescue Know Your Meme goes more in-depth]]. [[/folder]] [[folder:Mexico]] * The Telmex long distance ads, featuring a man saying "CALL HIM!" ("¡HBLELE!") in a ludicrously overblown Monterrey accent (which, for the record, is equivalent to Texan/Deep South). * The Saladitas salty crackers ad, featuring a Chinese boy in a Mexican family saying "People, I have to tell you something... I think I'm adopted", but everybody ignores him and keeps commenting on the crackers. In a sweet, awesome case of meta-advertising, the [[SuperBowlSpecial Beijing Olympics 2008 Special]] features the same commercial, ''but reversed,'' starring a Mexican boy in a Chinese family saying exactly the same lines in Mandarin. [[/folder]] [[folder:Ireland]] * The 1970s "pint of Harp" ads. * Guinness campaigns in general. * Miss Kennedy and the handsome French teacher sharing a bit of Kerrygold. * David Kelly's Brennan's bread ads. Inspired this parody: [http://www.youtube.com/watch?v=-G9mionv_KE] * The classic Financial Regulator ad: "I don't know what a tracker mortgage is!" [[/folder]] [[folder:Australia]] * We See Your American Coca Cola Ads, and say that we can do one better. Bask in [[http://www.youtube.com/watch?v=nlpZRK2Yfd0 This.]] * Victoria Bitter had an ad campaign that began late-80s/early-90s that is still recognizable today. * Australian Yellow Pages has had a few memorable ads, including the Goggomobile Guy and "Not Happy, Jan!" * Carlton Draught's ads since the mid 2000s have been widely popular, mostly for their tongue-in-check parodying of other beer ads. Apparently, their beer is brewed in a big metal thing and driven around by horses. It also brought us, at the height of LordOfTheRings mania, "It's a big ad! Very big ad!" (to the tune of "[[OminousLatinChanting O Fortuna]]") * And then there's the Telstra ad which teaches us that Emperor Nasi Goreng build the Great Wall of China to keep the rabbits out. * Qantas has run various versions over the years of their now iconic ads, involving a children's choir sing "I Still Call Australia Home" at various places around the world. Watch it [strike:[[http://www.youtube.com/watch?v=K9bbzvdYi7g&feature=related here]] (deleted for TOS violation), instead [[http://www.youtube.com/watch?v=QX5UR2leYHA go here!]] [[http://www.youtube.com/watch?v=yRIIxRQjmbk or here]] * Parodied by the Chaser [[http://www.youtube.com/watch?v=6WSJop5sG2c here]]. * Now, everybody: "We're happy little Vegemites, as bright as bright can be...!" * The EarWorm qualities of this jingle are demonstrated by the ''GoodNewsWeek'' audience [[http://www.youtube.com/watch?v=f3MLY135xoU here]]. * "I like Aeroplane Jelly! Aeroplane Jelly for me..." * Then there's Mortein's "Louie the fly" and all of its descendants, which like the Vegemite and Aeorplane Jelly jingles cited above date back to before television. And the Mortein ads are in Tv Tropes, ironicaly. As those male singers say: #More smart, more safe, MOOOOARTIIIEEN!!# * In a series of ads for Boag's Draught, they show that the pure waters of Tasmania have some...[[http://www.youtube.com/watch?v=94syGYcdGcU rather]] [[http://www.youtube.com/watch?v=V0D38ODmciw&NR=1 interesting]] [[http://www.youtube.com/watch?v=M8w8ye46D6w&feature=relmfu effects.]] * There's nothing like / Auss-tray-lee-yah / There's [[http://www.youtube.com/watch?v=bvH4vSeGz4I nothing like AUSS-TRAY-LEE-YAAAAAAAAAH~]] ♪ -->"There's nothing like this bear!"\\ "[-[[SomewhereAMammalogistIsCrying That's not a bear]]-]." * [[http://www.youtube.com/watch?v=Ri-Pl-njZM8 "You look so hot today like a sunrise." "Kiss me Ketut..."]] [[/folder]] [[folder:France]] * The swedish company Krisprolls was made very famous in France by its late 90's advertising campaign, which told of one Swede's struggle to eat Krisprolls toasts behind his wife's back. The ads ended either with said wife catching him red-handed (uttering a suspicious "Ingmar...") or with her ''almost'' catching him, in which case he would pretend to totally not be eating toast by, say, ''acting like the toast is a bird, throwing it into the air and looking at the sky in awe while the toast falls down on the ground''. [[http://www.pagen.com/ingmar/poster.htm It should be seen]]. * The Advertising/{{Orangina}} commercials featuring a variety of [[FurryFandom anthropomorphic animals]] in what appears to be a juice fuelled orgy, and then there's the parody of the Gillette advert they did with the gay puma fur. It's all based on the fact the french word for "pulpy" can also mean "voluptuous", so it's a StealthPun as well. [[/folder]] [[folder:Sweden]] * Back in the late nineties, [[http://www.youtube.com/watch?v=B_6Zkz1BX_A a guy dressed up to look like a tablet sung a stupid little ditty on how the painkiller Ipren is intelligent enough to know which part of your body hurts]]. Everybody loved it except the government, who decided it was false advertisement to call a brand of painkillers "intelligent". Of course, this caused people to love it even more, and the melody of the ditty to appear in the background of that company's commercials for ''years''. It was only the text that was banned, you see... * The commercials for the retailing company ICA, which portrays a floorwalker, his employees, and their regular trials in a regular retail store (while the camera highlights several products and their prices). Has been going on since 2001, with over 300 episodes. [[/folder]] [[folder:Russia]] * [[http://en.wikipedia.org/wiki/World_History._Bank_Imperial World History. Bank Imperial]]. Unsurpassed to this day epic masterpieces of storytelling each just one of one minute long, with characters and lines becoming part of the modern cultural background. The impact and quality of these ads look even more fantastic today considering when and where they were made (chaos of the middle 90s in Russia, and that was one of very first tv ads ex-soviet audience saw). [[/folder]] [[folder:International]] --> Also known as HomogenousMultinationalAdCampaign. * In Argentina, the Telecom ads [[http://www.losmejoresanunciosdetelevision.com/2007/01/04/la-llama-que-llama/ featuring "la llama que llama"]] (the llama that calls). Full of lame jokes, but funny all the same. * "Mentos, the ''freshmaker''!" * [[{{Superman}} "You will believe a man can fly."]] * "L'Oreal, because I'm worth it!" * [--maybe she's born with it.--] Maybe it's Maybelline~! ♪ * "Try Frosted Flakes/Frosties. They're GRRRRREAT!" * The Coca-Cola Happiness Factory ads, premiered as the [[SuperBowlSpecial 2006 FIFA World Cup Special]]. * The Axe/Lynx Effect. * Heineken knows that [[http://www.youtube.com/watch?v=yIutgtzwhAc every man wants a walk-in beer fridge.]] * Both people in the U.S. and the U.K. fear Advertising/TheBurgerKing. * iPod's dancing silhouettes against multicolored backgrounds. ** Other commercials have copied the style. There is one where the silhouettes are holding Franchise/CareBears, not iPods. ** ''Webcomic/SquareRootOfMinusGarfield'' had silhouettes of Garfield and Jon hold the iPod in [[http://www.mezzacotta.net/garfield/?comic=346 iField]]. * "[[http://www.youtube.com/watch?v=X21mJh6j9i4 Never Say No to Panda.]]" * "[[http://www.youtube.com/watch?v=dIYvD9DI1ZA I've been internalising a really complicated situation in my head.]]" [[/folder]] ---- ...going, and going, and going, and going...[[redirect:AdvertisingCampaigns]]
8th Aug '13 8:42:17 AM FalseProphet
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Added DiffLines:
* The [[http://www.youtube.com/watch?v=F93RIR0vvNk Grey Power auto insurance commercial]] featuring the slogan, "You don't [[WomenDrivers drive like her]], so why are you paying the same insurance premiums as her?" It ran for years in Ontario. ** It was such an ubiquitous campaign, TheRickMercerReport [[http://www.youtube.com/watch?v=3NIKkzSFmFI did a parody sketch]].
23rd Jul '13 10:16:59 PM MHarrington
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* "Don't. Squeeze. The. Charmin!!" ...or [[http://en.wikipedia.org/wiki/Mr._Whipple Mr Whipple]] will come and get you in your sleep.
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* "Don't."[[PunctuatedForEmphasis Don't. Squeeze. The. Charmin!!" ...Charmin!!]]" ...or [[http://en.wikipedia.org/wiki/Mr._Whipple Mr Whipple]] will come and get you in your sleep.

** "It's a good time for the great taste of McDonald's."
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** "It's a good time for the great taste of McDonald's.[=McDonald's=]."
8th Jul '13 8:34:08 PM FordPrefect
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** [[NoTrueScotsman "Get a rope."]]
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** [[NoTrueScotsman "Get a a]] [[DisproportionateRetribution rope."]]
26th Jun '13 5:38:28 AM Prfnoff
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Namespace
** T-Mobile used the campaign against Apple and AT&T while debuting their new spokesmodel, Carly Foulkes, who was replacing CatherineZetaJones.
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** T-Mobile used the campaign against Apple and AT&T while debuting their new spokesmodel, Carly Foulkes, who was replacing CatherineZetaJones.Creator/CatherineZetaJones.
11th Jun '13 7:30:35 PM dmcreif
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** One 'BadNewsIrrelevantNews' parody; the bad news was always something horrible like "You have cancer" and the "good" news was always "I just saved a bunch of money on my car insurance by SwitchingToGEICO"
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** One 'BadNewsIrrelevantNews' parody; the bad news was always something horrible like "You have cancer" and the "good" news was always "I cancer", "but I've got good news: I just saved a bunch of money on my car insurance by SwitchingToGEICO"SwitchingToGEICO!"

** MichaelMcglone asking "Could switching to GEICO really save you 15% or more on car insurance?" followed by a [[IsTheAnswerToThisQuestionYes random question]]: "Is Ed "Too Tall" Jones too tall? Does [[WesternAnimation/LooneyTunes Elmer Fudd]] have trouble with [[ElmuhFuddSyndwome the letter R]]?"... "Did the cavemen invent fire?" [[CallBack *switch to GEICO caveman on a couch]], who uses a remote to 'turn on' the flame in his fireplace after looking at the camera and making a 'goddammit leave me alone' face*
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** MichaelMcglone asking "Could switching to GEICO really save you 15% or more on car insurance?" followed by a [[IsTheAnswerToThisQuestionYes random question]]: "Is Ed "Too Tall" Jones too tall? Does [[WesternAnimation/LooneyTunes Elmer Fudd]] have trouble with [[ElmuhFuddSyndwome the letter R]]?"... "Did the cavemen invent fire?" [[CallBack *switch *cuts to the GEICO caveman on a couch]], who uses a remote to 'turn on' the flame in his fireplace after looking at the camera and making a 'goddammit leave me alone' face*face* **The "Get Happier, Get GEICO" commercials, which indicate that people who save money with GEICO are happier than a humorous example: ***The Pillsbury Doughboy goes through airport security but can't resist being tickled when the security guard tries to pat him down ***Dikembe Mutumbo blocks random things that people throw, like coins for the toll or a box of cereal. ***{{Gallaghar}} runs amok at a farmer's market, smashing watermelons with a giant mallet and cackling maniacally.
25th May '13 8:08:41 AM nlpnt
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** ''SaturdayNightLive'' did a parody where someone holds up a picture of his son who was killed by a DrunkDriver...and then the bunny crosses the screen.
21st May '13 10:06:56 AM speedyboris
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* Brad Pitt for Chanel No. 5, to the point where Series/{{Conan}} regularly mocked it for a while: --> '''Brad''': It's not a journey; every journey ends, but we go on. The world turns and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are. My luck, my fate, my fortune. Chanel No. 5. Inevitable.
20th May '13 10:32:14 PM Rethkir
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* GEICO, an automobile insurance company, has several memorable series:
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* GEICO, {{GEICO}}, an automobile insurance company, has several memorable series:
18th May '13 11:15:34 PM arnoldmcguire335
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** The Japanese tagline at the end of some of the early Playstation ads ("pureisuteishon!")
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** The Japanese tagline at the end of some of the early Playstation ads ("pureisuteishon!")("pureisuteishon!"), which later gets used in later PS3 ads as well.
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