History Main / MerchandiseDriven

7th Feb '17 4:23:20 AM Chabal2
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* Parodied in ''WebVideo/YuGiOhAbridged'''s first movie, where the climactic scene (the BigBad getting his attack laughed off then getting pulverized by a giant dragon with Music/OdeToJoy blaring in the background) is [[https://www.youtube.com/watch?v=-J12zTCrF1U#t=5m29s only slightly marred]] by the fact that half the action is obscured by a screen-filling "BUY YU-GI-OH CARDS TODAY".
5th Feb '17 3:24:02 PM DragonRanger
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*** Later seasons (''Series/PowerRangersDinoCharge'' and ''Series/PowerRangersNinjaSteel'') would follow ''Samurai''[='s=] example and have the Rangers continue to don new armor and weapons in the Megazord cockpits. On the plus side, these were better justified in-show as assisting in powering and operating the Megazord (''Samurai'' had no such explanation) and were strictly ''secondary'' merch where the ''Samurai'' toyline focused on the zord armor at the expense of the regular suits.



*** ''Super Sentai'' and by proxy ''Power Rangers'' has followed suit, with power cells in ''Series/EngineSentaiGoOnger'' and ''Series/PowerRangersRPM'', discs in ''Series/SamuraiSentaiShinkenger'' and ''Series/PowerRangersSamurai'', both cards and "headers" in ''Series/TensouSentaiGoseiger'' and ''Series/PowerRangersMegaforce'', keys in ''Series/KaizokuSentaiGokaiger'' and ''Power Rangers Super Megaforce'', batteries in ''Series/ZyudenSentaiKyoryuger'' and ''Series/PowerRangersDinoCharge'', trains in ''Series/ResshaSentaiToQger'', and shurikens in ''Series/ShurikenSentaiNinninger'' and ''Series/PowerRangersNinjaSteel''. ''[=ToQger=]'' even goes for maximum synergy by having the toy trains be used as both the mecha toys ''and'' the collectible trinkets "powering" the roleplay gear. It's not ''as'' consistent as ''Kamen Rider'', as there is still the occasional season without a collectible (''Series/TokumeiSentaiGoBusters'', ''Series/DoubutsuSentaiZyuohger'').

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*** ''Super Sentai'' and by proxy ''Power Rangers'' has followed suit, with power cells in ''Series/EngineSentaiGoOnger'' and ''Series/PowerRangersRPM'', discs in ''Series/SamuraiSentaiShinkenger'' and ''Series/PowerRangersSamurai'', both cards and "headers" (mecha heads) in ''Series/TensouSentaiGoseiger'' and ''Series/PowerRangersMegaforce'', keys in ''Series/KaizokuSentaiGokaiger'' and ''Power Rangers Super Megaforce'', batteries in ''Series/ZyudenSentaiKyoryuger'' and ''Series/PowerRangersDinoCharge'', trains in ''Series/ResshaSentaiToQger'', and shurikens in ''Series/ShurikenSentaiNinninger'' and ''Series/PowerRangersNinjaSteel''.''Series/PowerRangersNinjaSteel'', and small spheres in ''Series/UchuSentaiKyuranger''. ''[=ToQger=]'' even goes for maximum synergy by having the toy trains be used as both the mecha toys ''and'' the collectible trinkets "powering" the roleplay gear. It's not ''as'' consistent as ''Kamen Rider'', as there is still the occasional season without a collectible (''Series/TokumeiSentaiGoBusters'', ''Series/DoubutsuSentaiZyuohger'').
20th Jan '17 5:29:27 PM trulymadmoves
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* ''WesternAnimation/TwinkleToes'' was made to sell Skechers' new Twinkle Toes brand of light-up shoes. Yup, not even a toyline. Just shoes. Those kids' sneakers with the electric lights that flash every time you take a step, which were popular for a solid generation before Twinkle Toes. It's a charming kids' film in its own right, though, and if anything, the scene that introduces the shoes encourages kids to use their creativity to decorate their own shoes rather than buy Skechers.
13th Jan '17 2:06:44 PM BoxerAndCrewSocks
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* ''StarWars'', as a whole, is often cited as being this, particularly the prequel trilogy.

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* ''StarWars'', ''Franchise/StarWars'', as a whole, is often cited as being this, particularly the prequel trilogy.trilogy. A unique example as well; since Fox apparently gave Creator/GeorgeLucas the merchandising rights in lieu of salary as director, so Lucas could promote ''Film/ANewHope'' himself [[ItWillNeverCatchOn since the studio thought the film would flop.]] Not only have the films been massive box office hits, the merchandise sells so well that it's a key reason why a major film often needs merchandising potential just to get greenlit these days.
11th Jan '17 5:49:15 PM comicwriter
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* Several years earlier, pretty much the same thing happened on ''Film/StreetFighter''. A lot of the stuff involving tanks and other vehicles was put there at the behest of Hasbro, who wanted the film to promote their tie-in toy line.
10th Jan '17 9:53:14 PM whunt
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** ''Toys/{{BIONICLE}}'' was something of an experiment in this trope for LEGO, in response to increasing financial trouble and realizing that reliance on their ''Franchise/StarWars'' license wasn't a good permanent solution -- the company theorized that promoting a line with a story would bolster sales compared to lines without a story. It's hard to tell whether the story was much of a factor, but they were proved right for a while -- no other LEGO line sold better until around 2007, this being when the story really started to become bloated. Though the toyline was terminated in early 2010, the line's head writer continued to write story serials (until LEGO shut down the story website in 2011, ultimately resulting in FourLinesNoWaiting all being LeftHanging), making ''BIONICLE'' an example of a merchandise-driven property that outlived the merchandise.

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** ''Toys/{{BIONICLE}}'' was something of an experiment in this trope for LEGO, in response to increasing financial trouble and realizing that reliance on their ''Franchise/StarWars'' license wasn't a good permanent solution -- the company theorized that promoting a line with a story would bolster sales compared to lines without a story. It's hard to tell whether the story was much of a factor, but they were proved right for a while -- no other LEGO line sold better until around 2007, this being when the story really started to become bloated. Though the toyline was terminated in early 2010, the line's head writer continued to write story serials (until LEGO shut down the story website in 2011, ultimately resulting in FourLinesNoWaiting FourLinesAllWaiting all being LeftHanging), making ''BIONICLE'' an example of a merchandise-driven property that outlived the merchandise.
10th Jan '17 9:52:37 PM whunt
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** ''Toys/{{BIONICLE}}'' was something of an experiment in this trope for LEGO, in response to increasing financial trouble and realizing that reliance on their ''Franchise/StarWars'' license wasn't a good permanent solution -- the company theorized that promoting a line with a story would bolster sales compared to lines without a story. It's hard to tell whether the story was much of a factor, but they were proved right for a while -- no other LEGO line sold better until around 2007, this being when the story really started to become bloated. Though the toyline was terminated in early 2010, the line's head writer continues to write story serials, making ''BIONICLE'' an example of a merchandise-driven property that outlived the merchandise.

to:

** ''Toys/{{BIONICLE}}'' was something of an experiment in this trope for LEGO, in response to increasing financial trouble and realizing that reliance on their ''Franchise/StarWars'' license wasn't a good permanent solution -- the company theorized that promoting a line with a story would bolster sales compared to lines without a story. It's hard to tell whether the story was much of a factor, but they were proved right for a while -- no other LEGO line sold better until around 2007, this being when the story really started to become bloated. Though the toyline was terminated in early 2010, the line's head writer continues continued to write story serials, serials (until LEGO shut down the story website in 2011, ultimately resulting in FourLinesNoWaiting all being LeftHanging), making ''BIONICLE'' an example of a merchandise-driven property that outlived the merchandise.



* ''BIONICLE'' had many different online animations in its original lifespan (Bohrok Online Animations, Vahki Online Animations, Piraka Online Animations, Stars Battle Videos, etc.) and it's been confirmed its 2015 reboot will feature a series of 90-second online animations as a means of storytelling (alongside books).

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* ''BIONICLE'' had many different online animations in its original lifespan (Bohrok Online Animations, Vahki Online Animations, Piraka Online Animations, Stars Battle Videos, etc.) and it's been confirmed its 2015 reboot will feature featured a series of 90-second online animations as a means of storytelling (alongside books).
10th Jan '17 12:47:51 PM comicwriter
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* ''WesternAnimation/UltimateSpiderMan'' is infamous [[DenserAndWackier for]] [[TheyChangedItNowItSucks many]] [[DesignatedHero reasons]], but this trope is in good place amongst them: a lot of fans complained about how the toy promotion was obvious and sometimes illogical (such as the Spider-Cycle). It's proven successful for Marvel though, as the franchise has been profitable enough to get to three seasons.

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* One of the chief complaints about ''WesternAnimation/UltimateSpiderMan'' is infamous [[DenserAndWackier for]] [[TheyChangedItNowItSucks many]] [[DesignatedHero reasons]], but this trope is in good place amongst them: a lot of fans complained about how was that the toy promotion was obvious and sometimes illogical (such as the Spider-Cycle). It's proven It proved successful for Marvel though, as the franchise has been profitable enough to get to three for Disney and Creator/{{Hasbro}} that the show ran for four seasons.
8th Jan '17 6:16:58 PM nombretomado
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** The practice of crafting a story behind the toys has clearly caught on, as two of Lego's current flagships are ''Franchise/{{Ninjago}}'' and ''Franchise/LegendsOfChima''.

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** The practice of crafting a story behind the toys has clearly caught on, as two of Lego's current flagships are ''Franchise/{{Ninjago}}'' and ''Franchise/LegendsOfChima''.''WesternAnimation/LegendsOfChima''.



** Creator/CartoonNetwork had a TV show based on the ''Franchise/{{Ninjago}}'' line, likewise for its SpiritualSuccessor, ''Franchise/LegendsOfChima''. Ninjago is actually so story-driven that a large portion of fans consider it the successor to ''Bionicle''. Which, seeing as ''Bionicle'' was featured in about half the possible media types and every type of merchandise, says a lot about it.

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** Creator/CartoonNetwork had a TV show based on the ''Franchise/{{Ninjago}}'' line, likewise for its SpiritualSuccessor, ''Franchise/LegendsOfChima''.''WesternAnimation/LegendsOfChima''. Ninjago is actually so story-driven that a large portion of fans consider it the successor to ''Bionicle''. Which, seeing as ''Bionicle'' was featured in about half the possible media types and every type of merchandise, says a lot about it.
8th Jan '17 4:57:57 PM DerplesTheMagicalUnicorn
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****As of 2017, the full sized Equestria Girls dolls are completely gone, to the point where on the 2017 lineup of the Equestria Girls Minis packaging it doesn't even have the "Minis" part of the logo, it just has the "Equestria Girls" part of the logo, signifying that THEY are the main line of Equestria Girls. Some fans have speculating the Minis were a plot by Hasbro to slowly soft reboot the line without getting anyone mad. Some fans believe the Minis were purposefully out to sabatoge the dolls since the Legend of Everfree dolls were extremely hard to find in stores and the line never even got a commercial. While the movie did well, the toyline did not and it seems the Equestria Girl dolls have bitten the dust.
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