History Main / MerchandiseDriven

26th Jun '17 12:00:28 AM Piterpicher
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** Both ''McKids'' and ''CoolSpot'', [[SugarWiki/NoProblemWithLicensedGames which are remembered for their great gameplay]]. The problem is that [[WhatWereTheySellingAgain neither of them have a lot of relationship with what they are trying to sell]].

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** Both ''McKids'' and ''CoolSpot'', ''VideoGame/CoolSpot'', [[SugarWiki/NoProblemWithLicensedGames which are remembered for their great gameplay]]. The problem is that [[WhatWereTheySellingAgain neither of them have a lot of relationship with what they are trying to sell]].
19th Jun '17 6:31:50 PM AceOfScarabs
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* Kotobukiya has been quite blunt about making the anime adaptation of ''Anime/FrameArmsGirls'' very much about enticing people to buy kits of the small robot girls. It lends the show a certain [[NarmCharm charm]] in its unabashedness in marketing them.
18th Jun '17 6:53:30 AM sinndogg
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** Games Workshop undoubtedly swung back in this direction for a while, after their legal team's [[ScrewedByTheLawyers trademark debacle]] with the author of ''Literature/SpotsTheSpaceMarine'' a few years back. Almost all units and characters that had rules, but never got official models, have disappeared from the tabletop as the books containing their rules have been superseded (although many are still acknowledged in background material), with the exception of a few with models that have long since gone out of production. Likewise, practically all model-less units and characters in ''TabletopGame/{{Warhammer}}'' failed to make the transition to its successor, ''TabletopGame/WarhammerAgeOfSigmar'', although Games Workshop acknowledged that some players and collectors made their own models for them by recommending supported unit types that they could be used to represent.

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** Games Workshop undoubtedly swung back in this direction for a while, after their legal team's [[ScrewedByTheLawyers trademark debacle]] with the author of ''Literature/SpotsTheSpaceMarine'' a few years back. Almost all units and characters that had rules, but never got official models, have eventually disappeared from the tabletop as the books containing their rules have been superseded (although many are still acknowledged in background material), were superseded, with the exception of only a few exceptions (usually units with official models that have long since gone went out of production. production and were never replaced). Likewise, practically all model-less units and characters in ''TabletopGame/{{Warhammer}}'' failed to make the transition to its successor, ''TabletopGame/WarhammerAgeOfSigmar'', although Games Workshop acknowledged that some players and collectors made their own models for them by recommending supported unit types units that they could be used to represent.proxy.
18th Jun '17 6:47:35 AM sinndogg
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** Games Workshop undoubtedly swung back in this direction for a while, after their legal team's [[ScrewedByTheLawyers trademark debacle]] with the author of ''Literature/SpotsTheSpaceMarine'' a few years back. Almost all units and characters that had rules, but never got official models, have disappeared from the tabletop as the books containing their rules have been superseded (although many are still acknowledged in background material), with the exception of a few with models that have long since gone out of production. Likewise, practically all model-less units and characters in ''TabletopGame/{{Warhammer}}'' failed to make the transition to its successor, ''TabletopGame/WarhammerAgeOfSigmar'', although Games Workshop acknowledged that some players and collectors made their own models for them by recommending supported unit types that they could be used to represent.
*** Another sign of a more merchandise-driven approach was a move towards artwork that replicated the miniatures, detail-for-detail, rather than focusing on exploring the setting beyond the tabletop like in the past (although this may also have been due to an increased reliance on freelance artists). However, recent information about the art direction of ''Warhammer 40,000'''s 8th edition suggests that they may be swinging back in the opposite direction again.
18th Jun '17 1:46:46 AM rotheryAM
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** Averted by the Seventies episodes, however. While there was a line of DC superhero action figures on sale from Mego at the time, the World's Greatest Super Heroes line had it's own branding and also included Marvel characters like Spider-Man and the Hulk.
14th Jun '17 10:29:48 PM Ferot_Dreadnaught
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* The ''Anime/{{Pokemon}}'' anime is an arm for advertising the video game series, with storylines being tied to the games, certain Pokémon games being promoted near the time of release, and character and plot being de-emphasized over showcasing the newest monsters. And it worked; it became one of the most popular children's cartoons and anime series at the time of release, and helped turn Pokémon into the CashCowFranchise it is now. However, this became less effective with time as the franchise developed a GenreSavvy PeripheryDemographic, to the point that international marketing now tends to de-emphasize the anime a bit. This led to the creation of the below ''Anime/PokemonOrigins''.

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* The ''Anime/{{Pokemon}}'' anime is an arm for advertising the video game series, with storylines being tied to the games, certain Pokémon games being promoted near the time of release, and character and plot being de-emphasized over showcasing the newest monsters. And it worked; it became one of the most popular children's cartoons and anime series at the time of release, and helped turn Pokémon into the CashCowFranchise it is now. However, this became less effective with time as the franchise developed a GenreSavvy PeripheryDemographic, to the point that international marketing now tends to de-emphasize the anime a bit. This led to the creation of the below ''Anime/PokemonOrigins''.
9th Jun '17 9:31:36 AM Midna
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Merchandise Driven shows are not limited to a young audience either. Many anime are adapted from manga or video games only if there's an existing lucrative market, and older anime fans are often targeted for their potential loyalty and deeper wallets. That so many late-night anime can maintain a decent budget is due to this small but vocal group of fans.

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Merchandise Driven shows are not limited to a young audience either. Many anime works are adapted from manga or manga, video games games, toys, etc. only if there's an existing lucrative market, and older anime fans are often targeted for their potential loyalty and deeper wallets. That so many comic books and late-night anime can maintain a decent budget is due to this small but vocal group of fans.



'''Note that a show can have a line of licensed merchandise without being Merchandise Driven''', and once the requirements are met the writers are basically given free rein to script what they want. ''ComicStrip/{{Peanuts}}'' creator Charles Schulz was famously quoted as saying there is nothing wrong with using characters in marketing, so long as the quality of one's work stays refined. That said, Bill Watterson has famously taken no chances, and limited ''ComicStrip/CalvinAndHobbes'' to the print medium, to prevent any decay in quality. (Unfortunately, this caused people to just make offensive unauthorized merchandise...)

Also note while this can often be the main reason for a show's existence, it is '''never''' the only reason, that's what actual commercials are for. Shows of this nature always do their best to tell a story and to keep the viewers hooked with said story. Keep that in mind whenever viewing a show that falls under this trope.

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'''Note that a show can have a line of licensed merchandise without being Merchandise Driven''', and once the requirements are met the writers are basically given free rein to script what they want. See TheMerch for that. ''ComicStrip/{{Peanuts}}'' creator Charles Schulz was famously quoted as saying there is nothing wrong with using characters in marketing, so long as the quality of one's work stays refined. That said, Bill Watterson has famously has, equally famously, taken no chances, chances and limited ''ComicStrip/CalvinAndHobbes'' to the print medium, medium to prevent any decay in quality. (Unfortunately, this caused people to just make offensive unauthorized merchandise...)

Also note while this advertising can often be the main reason for a show's existence, it is '''never''' the only reason, that's what actual commercials are for. Shows of this nature always do their best to tell a story and to keep the viewers hooked with said story. Keep that in mind whenever viewing a show that falls under this trope.



Per [[http://tvtropes.org/pmwiki/posts.php?discussion=1297440561017200200&page=1#11 Trope Repair Shop]], this trope and TheMerch are under repair to better distinguish the tropes, so watch for some major edits to this page coming soon. Basically, if you can find no evidence that either the program was created to market a toy line, or the people involved with the toy line have creative control, then your example belongs under TheMerch and not here at Merchandise Driven.
9th Jun '17 9:28:42 AM Midna
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** Given the massive PeripheryDemographic for ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', Hasbro has switched gears extremely quickly (by toyline standards), rapidly introducing new/recoloured/retooled ponies and minifigs over the course of 2012. The growing sales can only encourage them. Of course, they still devote entire episodes to toy lines, though they're mostly the season premieres or finales.\\\

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** Given the massive PeripheryDemographic for ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', Hasbro has switched gears extremely quickly (by toyline standards), rapidly introducing new/recoloured/retooled ponies and minifigs over the course of 2012. The growing sales can only encourage them. Of course, they still devote entire episodes to toy lines, though they're mostly the season premieres or finales.\\\ (''Friendship is Magic'' was technically pitched as a cartoon first, making this an inversion of the usual scenario where the toys and show are pitched at the same time, but ultimately Hasbro still has a large say in what gets into the show.)\\\
15th May '17 4:20:02 PM ObsequiousEscargot
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*** Not to mention [[http://s3.crackedcdn.com/phpimages/article/1/3/2/9132.jpg?v=1 the time they]] went to OfficeMax.
12th May '17 5:30:09 AM Cryoclaste
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* When you get down to it ''WesternAnimation/CaptainNTheGameMaster'' was more or less a vehicle for advertising Nintendo games, even though the show rarely portrayed the games accurately. Frequently they would actually name the game world after the game it came from, even when that was very wrong, (e.g., apparently {{Metroid}} is a place instead of a energy sucking jellyfish creature,) possibly just for the sake of this trope.

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* When you get down to it ''WesternAnimation/CaptainNTheGameMaster'' was more or less a vehicle for advertising Nintendo games, even though the show rarely portrayed the games accurately. Frequently they would actually name the game world after the game it came from, even when that was very wrong, (e.g., apparently {{Metroid}} ''Franchise/{{Metroid}}'' is a place instead of a energy sucking jellyfish creature,) possibly just for the sake of this trope.
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