-> [[WhatCouldHaveBeen There would be better books on his show]],\\
 but [[JoeQuesada Quesada]] [[CosmicRetcon sold them to]] [[OneMoreDay Mephisto]]
--> -- '''[[AtopTheFourthWall Vincent E.L]]''', summarizing the controversies during the [[http://www.youtube.com/watch?v=poI5dBNien0 Gunslinger Theme, full version]]

Editor-in-Chief at MarvelComics between 2000-2011, and a very polarising figure indeed. Started off as an artist, probably best known for his work on {{Daredevil}}, he took the EIC job in 2000 and, while comic sales have risen since he took over, they are still a shadow of the sales in the SilverAge through the 1980s.

But he has angered a number of fans with many of his recent decisions (some [[MisBlamed not his fault]], but others definitely his) since then. In some ways, he's become the poster child for RunningTheAsylum (with a bit of TyrantTakesTheHelm too).

In many ways, his career as Editor-in-Chief at Marvel parallels JimShooter's career. A promising beginning followed gradually but with ever-increasing rapidity by bad decisions that decrease the quality of the comics and alienate the writers [[YourMileageMayVary by the opinion of many of Marvel fans]].

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'''Some of his more controversial decisions and happenings as EIC:'''
* The big one is {{Spider-Man}}'s ''OneMoreDay'', which attempts to make Peter Parker YoungerAndHipper by dissolving his marriage to Mary Jane Watson. Fans have derided it because:
** The whole story started because Aunt May got shot as a consequence of Peter revealing his secret identity during ''Comicbook/CivilWar''. So it comes off as Mr. ComesGreatResponsibility trying to dodge the consequences of his actions.
** The Parkers couldn't just divorce because they should be "too young" to be divorcees (either that, or divorcing would set a bad example for the kids). Making a DealWithTheDevil [[SarcasmMode is a much better option]]!
** Peter is [[BasementDweller living with Aunt May again]], with Quesada implying that ThisLoserIsYou.
*** The irony in all of this is the series has actually become ''less'' Family-Friendly since the reboot. Apparently Peter having '''two''' one night stands in a span of 6 issues, and changing his relationship for the last 20 years from married to shacking up, is far more Kid Friendly than a healthy marriage.
** And now he's hooked up with a fairly poorly-written love interest with lots of ShillingTheWesley from MJ, named after Quesada's own daughter.
** Even StanLee, despite supporting the direction in one of his many company-pleasing "afterwords", ended up [[TakeThat giving Amazing Spider-Man the finger]] by spoofing ''Brand New Day'' and [[http://www.bsicomics.com/wp-content/uploads/2009/05/spidey2.jpg revealing]] it was a ''{{Dallas}}''-style dream Peter was having.
* [[ComicBook/{{X-Men}} Jean Grey]] coming BackFromTheDead was also "corrected" (by having her killed off, even though it was in a way that the Phoenix Force should have been able to heal her from), despite her massive CharacterDevelopment since then. The miniseries "Endsong" was made that rehashes the drama of the "Dark Phoenix Saga", which was more of a weak attempt to throw a bone at Jean's fans, and flew in the face of the number of times that the previous people of Marvel said that nothing like the Dark Phoenix Saga could ever happen again in the comics.
** Worst, the actual Dark Phoenix Saga [[ExecutiveMeddling wasn't even supposed to end with Jean's death]] back then, so correcting it now just doesn't make sense.

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** With Jean's permission, from beyond the grave. The dead are [[CharacterDerailment apparently very forgiving]] of women who attempt to steal their husbands before they die.
* Thought the mutant population was too large to be a good "minority" metaphor. This was undone in the {{House of M}} CrisisCrossover.
** Keep in mind that at this time, the books were ''finally'' exploring what it meant for mutants to be a "minority," rather than "a subset of the population regularly hunted down by bigots and giant purple robots." They had their own neighborhoods, culture, music, and fashion. Of course, portraying a fictional minority in ways that would echo with ''actual'' minorities was just too much for Joe...
* He and BrianBendis had [[ComicBook/TheAvengers The Wasp]] killed off, again claiming that her now widowed husband, Hank Pym, is now "more interesting" without her. Note that hose exact words were again also used to excuse killing off Jean and undoing Spider-Man's marriage. Considering that "more interesting" in Pym's case seems to involve taking his dead ex's code name and having an extremely squicky quasi-incestuous relationship with a robot who was originally based on said ex (and reminds people of this fact more than once ''after'' the relationship has started), God only knows what they'll do if Quesada decides he's still not interesting enough.
** Let Ultron take Jocasta away with him, complete with presiding their "marriage"? That's what happened towards the end of ''[[ComicBook/DarkReign Dark Reign]]''.
*** One body. She's got more.

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*** Such as removing nudity from the Marvel Essentials: Tomb of Dracula.

As noted, he hasn't done all the things that set the fans off. MarkMillar and BrianBendis have done just as many things that angered fans, including the massive ConflictBall of the ComicBook/CivilWar. But the fact is that Quesada allows this to happen. It's probably also worth mentioning that he was the one who hired JephLoeb, despite the fact that the man was obviously still insane with grief after the death of his son and proceeded to run most of the titles he worked on, most notably ''TheUltimates'', into the ground.

Now the company is doing well, but with both Marvel and {{DCU}}, that comes from loads of synergy with movies, toys, and shows. Sales, while up from the 90s, are still down from the glory days of the SilverAge, but that is a problem affecting all corners of the comics industry.

Also, he likes big, big, [[EndingFatigue BIG]] [[CrisisCrossover crossover events]] (his comments about ''Siege'' - readable in its very pages - that is, the GrandFinale of [[{{ComicBook/DarkReign}} Dark Reign]], say that he's very proud of what[[hottip:*: AvengersDisassembled, HouseOfM, [[{{ComicBook/CivilWar}} Civil War]], OneMoreDay, SecretInvasion and Dark Reign itself]] he and other authors have put the MarvelUniverse through, considering it a saga as a whole; luckily, the ending of ''Siege'' [[EndOfAnEra also meant]] [[spoiler: [[AndTheFandomRejoiced the end of the Superhuman Registration Act and a return to a SilverAge-esque status quo]]]]).

He might be the model for Dexter Bennet, the new Daily Bugle's owner... [[spoiler: who is crippled and financially ruined in The Gauntlet's Electro arc. Ouch]].

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7th Feb '11 2:56:56 PM FurryKef

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comma

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6th Feb '11 1:17:43 PM DragonQuestZ

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Cutting some of the negativity.

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