History Main / ItWillNeverCatchOn

22nd Apr '17 6:01:39 PM ccRicers
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** Mr. Burns reminisces about his days as a child when his grandfather is running his "atom-smashing" plant. After a worker is caught stealing some atoms, he is dragged away, and warns him about the future of the working man.
-->'''Worker:''' You can’t treat the working man this way! One of these days we’ll form a union, and get the fair and equitable treatment we deserve! Then we’ll go too far, and become corrupt and shiftless, and the Japanese will eat us alive!
-->'''Wainwright Montgomery Burns:''' The Japanese? Those sandal-wearing goldfish tenders? Ha ha! Bosh! Flimshaw!
9th Apr '17 1:00:22 PM Psyclone
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* In the first tutorial level of ''VideoGame/Hitman2016'' (set during 47's induction into the ICA in 1999), one of the [=NPCs=] can be heard saying "Movies on the Internet? Please."
25th Mar '17 8:17:35 AM JamesAustin
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* A very unsubtle example in ''Film/AbrahamLincoln''. One of Lincoln's cousins, present at the birth of Abe, says "Shucks, he'll never amount to nothin', no how!"

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* A very unsubtle example in ''Film/AbrahamLincoln''.''Film/{{Abraham Lincoln|1930}}''. One of Lincoln's cousins, present at the birth of Abe, says "Shucks, he'll never amount to nothin', no how!"



--> '''Lord Kelvin:''' Everything worth discovering has been discovered. Yet ridiculous dreamers like you insist on a past filled with dinosaurs, and evolution. And on a future filled with motorized vehicles, radio waves, and flying machines!?\\

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--> '''Lord Kelvin:''' Everything worth discovering has been discovered. Yet ridiculous dreamers like you insist on a past filled with dinosaurs, and evolution. And on a future filled with motorized vehicles, radio waves, and flying machines!?\\
machines!?
13th Mar '17 10:36:30 AM AthenaBlue
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** [[Recap/DoctorWhoS32E2DayOfTheMoon "Day of the Moon": "Oh Dicky, Tricky Dicky, they're never going to forget you." (To UsefulNotes/RichardNixon early in his presidency, referencing, among other things, Watergate)

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** [[Recap/DoctorWhoS32E2DayOfTheMoon "Day of the Moon": Moon"]]: "Oh Dicky, Tricky Dicky, they're never going to forget you." (To UsefulNotes/RichardNixon early in his presidency, referencing, among other things, Watergate)
13th Mar '17 10:36:03 AM AthenaBlue
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* Creator/EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says it'll never work. "Jeff Fire, you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")



* ''Series/OurMissBrooks'': In "Wild Goose Chase", Miss Brooks jokes about T.V. being a temporary fad. This episode aired just a few years after some viewed television as a form of entertainment that would never catch on.
* In ''Series/AuctionKings'', The gasoline-powered pogo stick was briefly somewhat popular. [[RealityEnsues Until a bunch of kids hurt themselves and it was banned]].

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* ''Series/OurMissBrooks'': In "Wild Goose Chase", Miss Brooks jokes about T.V. being ''227'', the old lady once mentioned she knew a temporary fad. This man from Kentucky who wanted to open a restaurant after leaving the military, to which she said, "Who would buy fried chicken from a white man?!"
* With a heavy dose of SelfDeprecation, ''Series/AgentCarter'' scoffs at Howard Stark's idea of making movies based on comic books.
* In the ''Series/AllInTheFamily'' flashback
episode aired just "Mike and Gloria's Wedding" (set in 1970) Archie tells to Mike: "Nixon make a few years after some viewed television as trip to Red China? Never in a form of entertainment that would never catch on.
million years, buddy!"
* In ''Series/AuctionKings'', The ''Series/ArabianNights'' miniseries has Aladdin's wish for a flying machine dismissed by the genie:
-->"A flying machine? So we can fly around the world? We can order drinks and someone can serve us peanuts? A flying machine! Maybe you should stick with the money."
* ''Series/AuctionKings'':
The gasoline-powered pogo stick was briefly somewhat popular. [[RealityEnsues Until a bunch of kids hurt themselves and it was banned]].banned]].
* In ''Series/TheBigBangTheory'':
** During a flashback to when Sheldon and Leonard first became roommates, Sheldon chides Raj for getting an iPod, saying "You're going to be sorry once Microsoft come out with ''their'' mp3-player."
** In the same episode this trope is inverted, with Sheldon setting a mandatory ''Series/{{Firefly}}'' viewing time, saying something to the effect of "it'll be on for years to come".
* ''Series/{{Blackadder}}'':
** Used in the second series episode "Potato". Of the eponymous tuber:
-->'''Blackadder:''' People are smoking them, building houses out of them... they'll be ''eating'' them next!
** ''Blackadder The Third'' mixes this with ValuesDissonance:
-->'''[[KentBrockmanNews Vincent Hanna]]:''' Has your party got any policies?\\
'''[[CloudCuckoolander Ivor Biggun]]:''' Oh yes, certainly! We're for the compulsory serving of asparagus at breakfast, free corsets for the under-fives, [[ArsonMurderAndJaywalking and the abolition of slavery]].\\
'''Vincent Hanna:''' Now, you see, many moderate people would respect your stand on asparagus, [[ItakeOffenseToThatLastOne but what about this extremist nonsense about abolishing slavery]]?\\
'''Ivor Biggun:''' Oh, we just put that in for a joke! See you next year!
** In another episode of ''Blackadder the Third'', Samuel Johnson meets with Prince George, eager to hear his opinion on his book -- the dictionary. George finds the idea of a book without a ''plot'' absolutely ridiculous, and doesn't see the point of the thing anyway.
* After a young [[TheMafia Lucky Luciano]] is arrested in ''Series/BoardwalkEmpire'', a cop tries to doctor him saying that delinquents like him never amount to a thing nor are remembered.
* In the NoirEpisode of ''Series/BoyMeetsWorld'', which is set in a ''Film/{{Casablanca}}''-like setting and time period, the Jack counterpart who is a bar pianist overhears someone [[WaxingLyrical say]] "[[Creator/JudyGarland Forget your troubles, come on, get happy]]" and says "That could be a song!" then pauses and says "Naah". He later overhears someone say "[[Music/BritneySpears Hit me baby one more time]]" and has the exact same reaction.
* An incredibly dark example in ''Series/BreakingBad'': back in the [=80s=], [[spoiler:Gus and Maximo ("Los Pollos Hermanos"),]] a would-be distributor and cook of crystal meth propose having their goods sold by the Juárez Cartel to its current leader. The leader rejects the idea of crystal meth being worth selling, calling it "poor man's cocaine", and when the cook tries to argue otherwise the leader has the cook murdered on the spot. Cut a couple decades later and the cartel... is still around, selling crystal meth like everyone else, and is a main competitor of the aforementioned distributor.
* Paul Whitehouse and Harry Enfield did a sketch for 2009 BBC ''Comic Relief'' spoofing ''Series/DragonsDen'' (another BBC show where entrepreneurs try to persuade a panel of investors to back their business idea) by doing an early Victorian era version with the hopefuls (played by the original show's businessmen) pitching ideas like flush toilets and toothbrushes. Inevitably the "Dragons" dismiss the ideas as nonsense, with one character saying that he wishes for a "big metal bird" to fly around in, but that isn't going to happen either.
* The ''Series/{{Community}}'' episode "Digital Estate Planning" revolves around a 16-bit video game that Pierce's father had begun developing in 1979. It contains a spiteful message from just a few years prior to UsefulNotes/TheGreatVideoGameCrashOf1983, where Pierce's dad remarks that with many arcades closing and game sales plummeting, it's clear that video games were just a passing fad destined to be forgotten. Obviously, he had no way of knowing that video games would experience a massive resurgence of popularity in the late 80's and early 90's, leading to them becoming the juggernaut industry they are today.
* In ''Series/{{Dinosaurs}}'': Earl says he want to watch "That puppet show." His wife Fran dismisses as being for kids while Earl points out "But it has clever juxtapositions of reality." Clearly referencing their own show. Fran claims it won't last a year. Said in the middle of their second season.



** In the episode [[Recap/DoctorWhoS31E10VincentAndTheDoctor "Vincent and the Doctor"]], it is shown that no-one in Creator/VincentVanGogh's time likes his paintings. At the end of the episode the Doctor takes him to the future to show him that his art is among the most loved art of all time. This one is mostly TruthInTelevision, though perhaps not quite to the extent the show played the trope.
** Episode [[Recap/DoctorWhoS30E7TheUnicornAndTheWasp "The Unicorn and the Wasp"]] features the Doctor and Donna travelling back to the twenties and meeting Creator/AgathaChristie who proclaims that her books "will be never be loved by anyone".
** Don't forget: "Oh, Tricky Dicky, they are never going to forget you." (To UsefulNotes/RichardNixon early in his presidency, referencing, among other things, Watergate)
** There is an incredibly prophetic example of this in the Classic series. The First Doctor story "The Chase" opens with the companions (Barbara and Ian from 1963, and Vicki from the 2400s) using a machine to view various events from history. Both Barbara and Ian are surprised when Vicki chooses to look up the Beatles playing "Ticket to Ride" live on ''Series/TopOfThePops'', but she assures them that she learned about them in their monument in Liverpool (but had no idea they played "classical music"). This was presumably intended as an ironic joke for the contemporary 1965 audience who saw them as a BoyBand, but they have monuments in Liverpool to them already and their music has been analysed like (and found worthy of standing with) classical music. Even more amazingly, the footage she views of them playing is footage that was ''lost'' due to the BBC's policy of "junking" old footage, meaning she'd have a good reason to want to see that specific performance again. (The footage used of it in ''Doctor Who'' is the only clip of it that exists.)
** In "Deep Breath," Madame Vastra calls advertising in newspapers a "distressing trend."

to:

** In the episode [[Recap/DoctorWhoS31E10VincentAndTheDoctor "Vincent and the Doctor"]], it is shown that no-one in Creator/VincentVanGogh's time likes his paintings. At the end of the episode the Doctor takes him to the future to show him that his art is among the most loved art of all time. This one is mostly TruthInTelevision, though perhaps not quite to the extent the show played the trope.
** Episode [[Recap/DoctorWhoS30E7TheUnicornAndTheWasp "The Unicorn and the Wasp"]] features the Doctor and Donna travelling back to the twenties and meeting Creator/AgathaChristie who proclaims that her books "will be never be loved by anyone".
** Don't forget: "Oh, Tricky Dicky, they are never going to forget you." (To UsefulNotes/RichardNixon early in his presidency, referencing, among other things, Watergate)
** There is an incredibly prophetic example of this in the Classic series. The First Doctor story [[Recap/DoctorWhoS2E8TheChase "The Chase" Chase"]] opens with the companions (Barbara and Ian from 1963, and Vicki from the 2400s) using a machine to view various events from history. Both Barbara and Ian are surprised when Vicki chooses to look up the Beatles playing "Ticket to Ride" live on ''Series/TopOfThePops'', but she assures them that she learned about them in their monument in Liverpool (but had no idea they played "classical music"). This was presumably intended as an ironic joke for the contemporary 1965 audience who saw them as a BoyBand, but they have monuments in Liverpool to them already and their music has been analysed like (and found worthy of standing with) classical music. Even more amazingly, the footage she views of them playing is footage that was ''lost'' due to the BBC's policy of "junking" old footage, meaning she'd have a good reason to want to see that specific performance again. (The footage used of it in ''Doctor Who'' is the only clip of it that exists.)
** [[Recap/DoctorWhoS30E7TheUnicornAndTheWasp "The Unicorn and the Wasp"]] features the Doctor and Donna travelling back to the twenties and meeting Creator/AgathaChristie who proclaims that her books "will be never be loved by anyone".
** In [[Recap/DoctorWhoS31E10VincentAndTheDoctor "Vincent and the Doctor"]], it's shown that no one in Creator/VincentVanGogh's time likes his paintings. At the end of the episode the Doctor takes him to the future to show him that his art is among the most loved art of all time. This one is mostly TruthInTelevision, though perhaps not quite to the extent the show played the trope.
** [[Recap/DoctorWhoS32E2DayOfTheMoon "Day of the Moon": "Oh Dicky, Tricky Dicky, they're never going to forget you." (To UsefulNotes/RichardNixon early in his presidency, referencing, among other things, Watergate)
** In [[Recap/DoctorWhoS34E1DeepBreath
"Deep Breath," Breath"]], Madame Vastra calls advertising in newspapers a "distressing trend."trend".
* This was a major RunningGag on the short lived show ''Series/DoOver''.
** The protagonist is a 34 year old man who is reliving his high school years. About OnceAnEpisode, his mom would present an invention of hers that was almost exactly like something that's popular today. His dad would then claim that it would never catch on for a reason that sounds idiotic to a modern audience.
** And when he tells his dad to invest his money in computers, his dad instead invests in Beta [=VCRs=], saying computers are just a fad and beta machines are the wave of the future.



* On ''Series/{{Vinyl}}'', the staff of American Century Records laughs at a goofy Swedish record they hear from a little band called "Music/{{ABBA}}." Their boss Richie is the only one who sees their potential, but he himself doesn't seem thrilled when offered the chance to pick up a struggling artist named Music/BruceSpringsteen. The entire label, save Clark, also don't foresee the upcoming market explosion of disco, and nearly axe their one disco act for not selling right before they start to blow up.
* Each installment of the ''Series/SaturdayNightLive'' Steve Martin sketch, "Theodorick of Yorik, Medieval (Barber|Judge|Dentist|etc)" ends with the title character stepping forward to make an optimistic speech about how, in the future, perhaps their backward systems will be replaced by ones based on rigorous scientific method rather than barbarism. Then, he dismisses the whole thing with, "Naah."
* The docudrama ''Series/PiratesOfSiliconValley'' is chock full of these moments as everything we take for granted about personal computing is scoffed at by the executives of major computer and office equipment firms. (Things like desktop [=PCs=], the Graphic User Interface, the mouse, etc.) In fact, Xerox PARC (the Palo Alto Research Center) is infamous for the sheer number of innovations they came up with that were discarded or dismissed by management, only to become huge successes later. "I just made a program that plays blackjack." "Why would anybody want that?"
* Creator/EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says it'll never work. "Jeff Fire, you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")
* In ''Series/{{Dinosaurs}}'': Earl says he want to watch "That puppet show." His wife Fran dismisses as being for kids while Earl points out "But it has clever juxtapositions of reality." Clearly referencing their own show. Fran claims it won't last a year. Said in the middle of their second season.

to:

* On ''Series/{{Vinyl}}'', ''Series/ElleryQueen'':
** In
the staff pilot episode, Inspector Queen grumpily refers to the television set in the victim's apartment and mentions a friend of American Century Records his who is constantly pestered by guests who want to visit him and watch his new set. Ellery reassures him that TV is a novelty that will never last.
** When Flannigan's TV show is cancelled in "The Adventure of the Hard-Hearted Huckster", one of the execs suggests that they instead do a VarietyShow with [[Series/TheEdSullivanShow Ed Sullivan]] as the host. Flannigan scoffs at the notion.
-->"Ed Sullivan? That stone-faced zombie won't last two weeks!"
* ''Series/EverybodyHatesChris'':
** Has one where Greg's dream of owning a store that sells nothing but coffee is squashed by the Guidance Councilor.
-->"What's next? A store that sells nothing but staples? Or a store that sells everything for 99 cents?"
** Another episode has Chris' uncle who is always trying some get rich quick scheme selling tapes from his car, and nobody wants to buy them. The tapes are of Beastie Boys, Run DMC, Public Enemy and a few big 90s rappers.
** Chris's brother tells Doc about sushi being brought to America and suggests that they should start selling some in the store. Doc
laughs at the idea. Chris narrates that Doc later went broke.
** In yet another episode,
a goofy Swedish record they hear from lady describes her boyfriend as a little band called "Music/{{ABBA}}." Their boss film director who will never be a household name. The director's name? Creator/SpikeLee.
** In ANOTHER episode, Julius declines on investing in the GeorgeForeman grill.
* In ''Series/{{Galavant}}'' Sid comes up with the idea of a series of interlocking metal teeth positioned around the groin of trousers that can be zipped open and shut to make going to the bathroom easier. Galavant and Isabella tell him to stop being ridiculous. Also, Gareth proposes developing a standardized system of telling time based on the rotation of the Earth in relation to its position to the Sun and the Moon. King Richard dismisses this, saying that Gareth is talking like a witch.
* In an early episode of ''Series/{{Gotham}}'', Alfred tells James Gordon that his employer, Thomas Wayne, requested that his son Bruce be allowed to live his life in whatever manner he sees fit. Upon hearing that Bruce is free to choose his own future, Gordon remarks "[[Franchise/{{Batman}} Sounds like a recipe for disaster.]]"
* ''Series/HappyDays'':
** In the pilot Potsie expresses disbelief that Alaska will become a state.
** In another episode,
Richie is and Ralph are watching a [[UsefulNotes/NationalFootballLeague Chicago Bears]] game. Ralph argues that the only one who sees team's quarterback, George Blanda, is "washed up" at 30, while Richie counters that he's still got "two or three good years left". Blanda, by then aged 48 and with the Oakland Raiders, had just finished playing his 26th and final NFL season when the episode aired in January 1976.
* In ''The Apple'' in ''Series/HerculesTheLegendaryJourneys'', Iolaus invents the idea of surfing, to which Hercules replies "Do you really think this is going to catch on and become popular?" Then at the end they see a bunch of kids trying to stand on wooden boards in water. Iolaus looks at Herc and sarcastically tells him that it'll never be popular. [[TotallyRadical Dude! That's like so totally lame!]] Then again, surfboarding was never common outside of Hawaii, and by World War II, was all but forgotten. Its revival in the early 50s was a complete fluke, surprising no-one more than the Hawaiians.
** In the ''Series/HerculesTheLegendaryJourneys'' spinoff ''Series/YoungHercules'', Cora starts serving a new foreign drink that she describes as heated beans strained through water (in other words, coffee). Hercules is rather put off by that unflattering description and is further unsettled when he notices that Cora is incredibly jittery from drinking so much of it.
* Happens in an episode of ''Series/ItAintHalfHotMum''. The two officiers are discussing what they plan to do after the war. One is planning to invest in television, while the other has a plan for a building with a lot of washing machines where people can come to do
their potential, but he himself doesn't seem thrilled when washing (he plans to call it a 'laundrodrome'). Each has this reaction to the other's idea.
* In the first episode of ''Series/{{Joey}}'', Joey is
offered the chance to pick up lead in a struggling artist named Music/BruceSpringsteen. The entire label, save Clark, also don't foresee the upcoming market explosion of disco, and nearly axe their one disco act for not selling right before they start to blow up.
* Each installment of the ''Series/SaturdayNightLive'' Steve Martin sketch, "Theodorick of Yorik, Medieval (Barber|Judge|Dentist|etc)" ends with the title character stepping forward to make an optimistic speech
show called ''Nurses'' about how, male nurses. Joey passes on it in the future, perhaps their backward systems favor of another show thinking it will never be replaced by ones based on rigorous scientific method rather than barbarism. Then, he dismisses a hit. The show ends up being an immediate hit, while the whole thing with, "Naah.show Joey chose (a very violent cop show) is quickly canceled.
* In the French show ''Series/{{Kaamelott}}'', set in Arthurian times...
** A Burgundian translator says it about languages: "Originally, I wanted to learn Modern Greek, but there was no place left. All that was available was Burgundian and English. ''English''! But that's even less common...
"
* The docudrama ''Series/PiratesOfSiliconValley'' is chock full ** In another episode, when Merlin tries out "modern medicine" instead of these moments as everything we take for granted about personal computing is scoffed at by magical healing, Myth/KingArthur tells him it will never catch on. (Though that's understandable, considering the executives of major computer and office equipment firms. (Things like desktop [=PCs=], best Merlin could come up with was throwing ''salt'' in an open wound...)
* ''Series/{{Legend}}''. A woman tells
the Graphic User Interface, the mouse, etc.) In fact, Xerox PARC (the Palo Alto Research Center) is infamous protagonist Ernest Pratt her life story, which sounds remarkably similar to ''Film/GoneWithTheWind''. When Pratt's friend says it would make a good story for the sheer number of innovations they came up with dime novels he writes, Pratt replies that were discarded or dismissed by management, only to become huge successes later. "I just made a program that plays blackjack." "Why it would anybody want that?"
* Creator/EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says it'll
never work. "Jeff Fire, sell. No doubt there are other examples in this series, which had a similar AnachronismStew approach to the WildWest as ''Series/TheAdventuresOfBriscoCountyJr.''
* Happens a lot in ''Series/{{Leonardo}}'':
-->'''Leo''': Maybe one day we'll all wear clocks. Round our necks, in pockets, on our wrists!
-->'''Cosimo''': The things
you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")
* In ''Series/{{Dinosaurs}}'': Earl says he want to watch "That puppet show." His wife Fran dismisses as being for kids while Earl points out "But it has clever juxtapositions of reality." Clearly referencing their own show. Fran claims it won't last a year. Said in the middle of their second season.
think of, Leo! Santa Maria!



* Revisited in ''Series/AshesToAshes'' series 2, as Gene and Chris discuss the advent of long-running TV show ''Series/{{Countdown}}'':

to:

* ** Revisited in ''Series/AshesToAshes'' series 2, as Gene and Chris discuss the advent of long-running TV show ''Series/{{Countdown}}'':



* "The Colonel" also appeared in an episode of ''Series/LittleHouseOnThePrairie'' as a southern gentleman who arrives in Walnut Grove pitching an idea for a restaurant that serves only one type of food. Mrs. Oleson promptly dismisses him, quite pleased with herself for having the good sense not to get involved with such a ridiculous notion.



* PlayedWith in a ''Series/ThatMitchellAndWebbLook'' sketch, with the joke being that the inventions won't catch on because they're peripherals for things as yet not invented - a wooden computer mouse, a windscreen wiper ("the device for wiping clean a screen that, in as yet obscure circumstances, would shield one from the wind"), a can-opener ("the device for extracting food that has somehow become encased in metal"), anti-viral software (a long scroll of ones and zeroes, which he no longer remembers the purpose of), and [[spoiler: a Sky Digi-Box]].
* This was a major RunningGag on the short lived show ''Series/DoOver''.
** The protagonist is a 34 year old man who is reliving his high school years. About OnceAnEpisode, his mom would present an invention of hers that was almost exactly like something that's popular today. His dad would then claim that it would never catch on for a reason that sounds idiotic to a modern audience.
** And when he tells his dad to invest his money in computers, his dad instead invests in Beta [=VCRs=], saying computers are just a fad and beta machines are the wave of the future.

to:

* PlayedWith in a ''Series/ThatMitchellAndWebbLook'' sketch, with ''Series/MadMen'':
** A subversion: An old buddy of Pete Campbell's has
the joke being that idea of introducing professional [[http://en.wikipedia.org/wiki/Jai_alai jai alai]] to the inventions won't catch on because they're peripherals for things as yet not invented - a wooden computer mouse, a windscreen wiper ("the device for wiping clean a screen that, in as yet obscure circumstances, would shield one from the wind"), a can-opener ("the device for extracting food that has somehow become encased in metal"), anti-viral software (a long scroll of ones and zeroes, which he no longer remembers the purpose of), and [[spoiler: a Sky Digi-Box]].
* This was a major RunningGag on the short lived show ''Series/DoOver''.
** The protagonist is a 34 year old man who is reliving his high school years. About OnceAnEpisode, his mom would present an invention of hers that was almost exactly like something that's popular today. His dad would then claim that it would
United States. Don literally says, "it will never catch on on." [[AppealToObscurity As evidenced by the fact we have to link]] to TheOtherWiki, he was right. What gives the episode extra points is that there was really a time when people though that jai alai was the [[ThisIsGoingToBeHuge next big thing]], and for a reason while it was - in Florida. Its popularity peaked in the 70s before it bombed in the 80s. The "Patxi" referenced in the same episode is also a real jai alai star, [[http://en.wikipedia.org/wiki/Francisco_Churruca Patxi Churruca]].
** ''Mad Men'' plays this straight a lot, too, especially in its first season. Don Draper knows someone stole his research report because, "It's not like there's a magical machine out there
that sounds idiotic to copies things." Sterling Cooper gets a modern audience.
Xerox machine next season.
** And when he tells his dad to invest his money Roger Sterling says of psychiatry in computers, his dad instead invests in Beta [=VCRs=], saying computers are just a fad and beta machines are the wave of second episode (1960) that it's "just this year's candy-pink stove." By the future.opening of Season 6 (December 1967), he's seeing a shrink.
* ''Series/MarriedWithChildren'': Al didn't believe Japanese cars would catch on. Or that someday [=TV=]s would come with something to allow people to change channels without walking to the TV every time.



* ''Series/TheWildWildWest''
** In one episode the two heroes, trapped at the bottom of a dry well, toss rocks into the well's bucket to lower it and escape. Artemus Gordon suggests that this might be the basis for an enjoyable game: "bucketball!" Jim West vetoes the idea.
** And in "The Night of the Big Blackmail", Gordon speculates that entertainment using the newfangled kinetoscope could be profitable. West scoffs.
* One episode of ''Series/SabrinaTheTeenageWitch'', in which the witches are particularly long-lived, has an investment bond mature. She'd bought the bond for a really low price initially because nobody thought hygiene would catch on.
* The ''Series/{{Community}}'' episode "Digital Estate Planning" revolves around a 16-bit video game that Pierce's father had begun developing in 1979. It contains a spiteful message from just a few years prior to UsefulNotes/TheGreatVideoGameCrashOf1983, where Pierce's dad remarks that with many arcades closing and game sales plummeting, it's clear that video games were just a passing fad destined to be forgotten. Obviously, he had no way of knowing that video games would experience a massive resurgence of popularity in the late 80's and early 90's, leading to them becoming the juggernaut industry they are today.
* In ''Series/{{Galavant}}'' Sid comes up with the idea of a series of interlocking metal teeth positioned around the groin of trousers that can be zipped open and shut to make going to the bathroom easier. Galavant and Isabella tell him to stop being ridiculous. Also, Gareth proposes developing a standardized system of telling time based on the rotation of the Earth in relation to its position to the Sun and the Moon. King Richard dismisses this, saying that Gareth is talking like a witch.

to:

* ''Series/TheWildWildWest''
**
In one episode the two heroes, trapped at the bottom of a dry well, toss rocks into the well's bucket to lower it and escape. Artemus Gordon suggests that this might be the basis for an enjoyable game: "bucketball!" Jim West vetoes the idea.
** And in "The Night of the Big Blackmail", Gordon speculates that entertainment using the newfangled kinetoscope could be profitable. West scoffs.
* One
episode of ''Series/SabrinaTheTeenageWitch'', in which ''Series/TheMiddleman'', a cryogenically frozen-in-1969 previous Middleman (Kevin Sorbo, for the witches are particularly long-lived, has an investment bond mature. She'd bought record) cracks a joke about "[[BeamMeUpScotty Beam us up, Scotty]]." He then apologizes for the bond for a really low price initially because nobody thought hygiene would catch on.
obscure reference, "[[Series/StarTrekTheOriginalSeries Cancelled TV show]], you've probably never heard of it."
* The ''Series/{{Community}}'' In an episode "Digital Estate Planning" revolves around of ''Series/MrRobot'', we see a 16-bit video game that Pierce's father had begun developing in 1979. It contains a spiteful message from just a few years prior flashback to UsefulNotes/TheGreatVideoGameCrashOf1983, 1994 where Pierce's dad remarks Mr Robot is looking through movie options and says, “''Film/PulpFiction''? Never heard of it.”
* OnceAnEpisode in ''Series/MurdochMysteries'' someone will dismiss something out of hand, usually either the new technology Detective Murdoch just brought in or a suggestion from Constable Crabtree. Murdoch himself isn't immune, often dismissing something Crabtree just bought. One instance in particular is from the episode "Still Waters", where Murdoch tastes coffee for the first time. Revolted, he demands, "Who would drink this when they could have tea?" Who indeed.
** Even more ironic when Murdoch dismisses Crabtree's suggestions for potential applications of ''his own inventions''. While Murdoch is certainly a brilliant inventor, he seems very resistant to the idea
that with many arcades closing and game sales plummeting, anything he invents could ever have any effect on the world outside the police station. He even feels slightly betrayed in "Invention Convention" when he sees Crabtree showing off his past inventions (with full credit where it's clear that video games were just a passing fad destined due, of course) to be forgotten. Obviously, he had no way of knowing that video games would experience a massive resurgence of popularity potential investors in an effort to help him make money off his engineering genius.
* ''Series/MysteryScienceTheater3000'' lampshades this
in the late 80's and early 90's, leading to them becoming the juggernaut industry episode where they are today.
* In ''Series/{{Galavant}}'' Sid comes up with
riff on ''[[Recap/MysteryScienceTheater3000S08E01RevengeOfTheCreature Revenge of the idea of Creature]]'', which features a series of interlocking metal teeth positioned around the groin of trousers that can be zipped open and shut young Creator/ClintEastwood in his film debut as a lab assistant in an uncredited bit part, which causes Crow to make going to the bathroom easier. Galavant following remark.
-->"This guy is bad. This is his first
and Isabella tell him to stop being ridiculous. Also, Gareth proposes developing a standardized system of telling time based on the rotation of the Earth in relation to its position to the Sun and the Moon. King Richard dismisses this, saying that Gareth is talking like a witch.last movie."



** In the same episode, Fran rejects a date offer from her geeky neighbor...Creator/StevenSpielberg.

to:

** In the same episode, Fran rejects a date offer from her geeky neighbor...neighbor ... Creator/StevenSpielberg.



* In an ''Series/{{NCIS}}'' episode's flashbacks to 1991, a young Vance's suggestion that the U.S. will be heavily engaged in the Middle East in the future is dismissed by a veteran agent, who insists that's old news and the Cold War with Russia will soon be starting up again.
* In early seasons of the American version of ''[[Series/TheOfficeUS The Office]]'', Michael and Dwight, and some members of Corporate, treat internet sales as a passing fad. Ryan himself comments on how Dunder Mifflin's executives are unwilling to adapt to a changing marketplace.
* ''Series/OurMissBrooks'': In "Wild Goose Chase", Miss Brooks jokes about T.V. being a temporary fad. This episode aired just a few years after some viewed television as a form of entertainment that would never catch on.
* A flashback on ''Series/ParksAndRecreation'' reveals that local television personality Perd used to be a film critic for the local station. We see him harshly reviewing a movie which is then revealed to be ''Film/ETTheExtraTerrestrial''.
* In an episode of the short-lived Western PoliceProcedural ''Series/{{Peacemakers}}'', two men who struck it rich decide to invest in the latest invention of a fellow called [[http://en.wikipedia.org/wiki/Thomas_Crapper Thomas Crapper]]: the flush toilet. The town sheriff is visibly skeptical of this. Note: like TheOtherWiki article lists, Crapper did not, in fact, invent the flush toilet. He did, however, tweak the design into [[BuffySpeak the sort of float valve thingy]] that was used in flush toilets up until lo-flo became the rule.
* The docudrama ''Series/PiratesOfSiliconValley'' is chock full of these moments as everything we take for granted about personal computing is scoffed at by the executives of major computer and office equipment firms. (Things like desktop [=PCs=], the Graphic User Interface, the mouse, etc.) In fact, Xerox PARC (the Palo Alto Research Center) is infamous for the sheer number of innovations they came up with that were discarded or dismissed by management, only to become huge successes later. "I just made a program that plays blackjack." "Why would anybody want that?"
* In a 1989 flashback in ''Series/{{Psych}}'', Henry pulls a rare '''quadruple''' one: When Shawn asks if he can get a home computer, Henry replies it's "another passing fad, like {{rap}} music, Music/{{Madonna}} and ''Series/LALaw''." Doubles as a TakeThatMe, as Corbin Bernsen was the star of LA Law.
* Happened a couple times on ''Series/RuPaulsDragRace'' regarding some of the less conventional season winners:
** Season 4's Sharon Needles didn't get on with guest judge Max Mutchnick, who said of her, "I hate the name, I hate the style; nobody wants to go to a drag show to see the little girl from ''Film/TheRing''." Sharon not only went on to win that season, but is also one of the more popular queens from the show.
** When Season 5's Alyssa Edwards did poorly in a comedy challenge, she was okay with it because "America's Next Drag Superstar is not going to tour the country being a stand-up comedian." Not only did Season 5's Jinkx Monsoon become the first comedy queen to win the crown, but Season 6's Bianca Del Rio won the crown then ''toured the country being a stand-up comedian''.
* One episode of ''Series/SabrinaTheTeenageWitch'', in which the witches are particularly long-lived, has an investment bond mature. She'd bought the bond for a really low price initially because nobody thought hygiene would catch on.
* In Brazilian comedy show ''Sai de Baixo'', there was one episode where it was revealed Vanderlei "Vavá" Mathias gave up investing in computers because he didn't believe they'd catch on. His sister believes this to be the reason they caught on.
* Each installment of the ''Series/SaturdayNightLive'' Steve Martin sketch, "Theodorick of Yorik, Medieval (Barber|Judge|Dentist|etc)" ends with the title character stepping forward to make an optimistic speech about how, in the future, perhaps their backward systems will be replaced by ones based on rigorous scientific method rather than barbarism. Then, he dismisses the whole thing with, "Naah."
* In a live-action TV adaptation of ''Series/TheScarletPimpernel'', the Pimpernel (played by Creator/RichardEGrant) is an avid cricket player. He delivers a bomb to a hard to reach area in the modern traditional overarm manner. A companion suggests he should try that in his cricket games as a variant to the traditional underarm bowling. He says it'll never catch on. Either method of delivery was perfectly acceptable (although underarm was phased out in the late 19th century) until the 1980s, when underarm bowling was banned.\\\
This is played with in the same episode, when Percy hires a young unknown painter, [[http://en.wikipedia.org/wiki/J._M._W._Turner Joseph Turner]], to paint a landscape of his house and the surrounding gardens. Percy's friends are skeptical by the finished product, but Percy himself loves it and assures Turner that he's going to go places. This is TruthInTelevision; landscapes were relatively uncommon and it was in a large part Turner's work which elevated their status.
* In an episode of ''Series/SirArthurConanDoylesTheLostWorld'', the protagonists find themselves transported to WWI era Fulham and meet WinstonChurchill himself. At one point he responds to the [[YouHaveToBelieveMe outrageous claims]] of the protagonists with "That's about as likely as me becoming Prime Minister!"
* A few examples in the ''Franchise/StarTrek'' franchise:
** In "Time's Arrow," Data is thrown back in time to 19th Century San Francisco. After winning a substantial amount of money at poker, he begins assembling materials to build an advanced scanner. The bellhop asks if it's a motor for one of those horseless carriages, and then if he thinks there's really money in them.
** ''Series/StarTrekDeepSpaceNine''. A serious example occurs in "Far Beyond the Stars", when Captain Sisko starts to hallucinate that he's a science-fiction writer in the 1950s. He submits an excellent story about a space station called Deep Space Nine, but his editor tells him to drop the idea of a Negro captain as it's "too unrealistic". However PlayedForLaughs with a note from the editor pinned to [[ActorAllusion Armin Shimerman]]'s desk, rejecting one of his story ideas. "No-one would ever believe that a [[Series/BuffyTheVampireSlayer cheerleader could kill vampires]]." However another note correctly states that "[[ThreeLawsCompliant Four Laws of Robotics]] are [[ZerothLawRebellion one too many]]."
** In ''Series/StarTrekEnterprise'', Travis says that [[SpaceNavy Starfleet]] [[CallForward should consider]] [[Series/StarTrekTheNextGeneration putting families on starships]], as he grew up on a freighter and families are especially prevalent in the cargo service. Malcolm, the British MilitaryBrat tactical officer, naturally believes this to be a terrible idea. After all, what's next? Having a [[TheEmpath psychologist]] on the bridge?
** In the ''Series/StarTrekTheOriginalSeries'' episode "The City on the Edge of Forever", Creator/JoanCollins' character expresses hope that humanity will one day live in an era of peace and be able to travel through space. While the people in her boarding house scoff at this; Kirk and Spock know full well it will happen. [[spoiler: The episode's plot, however, hinges on her death being preserved in order to ensure the United States' entry until World War II, [[BornInTheWrongCentury meaning that she was in the wrong time to see all this happen.]]]]
* The short-lived show ''Series/{{Thanks}}'' has the younger girl whose entire purpose was to predict future discoveries and/or habits, such as the presence of bacteria (and the need for sterilization) or "no smoking sections"



* In an episode of ''Series/TheMiddleman'', a cryogenically frozen-in-1969 previous Middleman (Kevin Sorbo, for the record) cracks a joke about "[[BeamMeUpScotty Beam us up, Scotty]]." He then apologizes for the obscure reference, "[[Series/StarTrekTheOriginalSeries Cancelled TV show]], you've probably never heard of it."
* ''Series/BlackAdder'':
** Used in the second series episode "Potato". Of the eponymous tuber:
-->'''Blackadder:''' People are smoking them, building houses out of them... they'll be ''eating'' them next!
** ''Blackadder The Third'' mixes this with ValuesDissonance:
-->'''[[KentBrockmanNews Vincent Hanna]]:''' Has your party got any policies?\\
'''[[CloudCuckoolander Ivor Biggun]]:''' Oh yes, certainly! We're for the compulsory serving of asparagus at breakfast, free corsets for the under-fives, [[ArsonMurderAndJaywalking and the abolition of slavery]].\\
'''Vincent Hanna:''' Now, you see, many moderate people would respect your stand on asparagus, [[ItakeOffenseToThatLastOne but what about this extremist nonsense about abolishing slavery]]?\\
'''Ivor Biggun:''' Oh, we just put that in for a joke! See you next year!
** In another episode of ''Blackadder the Third'', Samuel Johnson meets with Prince George, eager to hear his opinion on his book -- the dictionary. George finds the idea of a book without a ''plot'' absolutely ridiculous, and doesn't see the point of the thing anyway.
* In an episode of the short-lived Western PoliceProcedural ''{{Peacemakers}}'', two men who struck it rich decide to invest in the latest invention of a fellow called [[http://en.wikipedia.org/wiki/Thomas_Crapper Thomas Crapper]]: the flush toilet. The town sheriff is visibly skeptical of this. Note: like TheOtherWiki article lists, Crapper did not, in fact, invent the flush toilet. He did, however, tweak the design into [[BuffySpeak the sort of float valve thingy]] that was used in flush toilets up until lo-flo became the rule.
* OnceAnEpisode in ''Series/MurdochMysteries'' someone will dismiss something out of hand, usually either the new technology Detective Murdoch just brought in or a suggestion from Constable Crabtree. Murdoch himself isn't immune, often dismissing something Crabtree just bought. One instance in particular is from the episode "Still Waters", where Murdoch tastes coffee for the first time. Revolted, he demands, "Who would drink this when they could have tea?" Who indeed.
** Even more ironic when Murdoch dismisses Crabtree's suggestions for potential applications of ''his own inventions''. While Murdoch is certainly a brilliant inventor, he seems very resistant to the idea that anything he invents could ever have any effect on the world outside the police station. He even feels slightly betrayed in "Invention Convention" when he sees Crabtree showing off his past inventions (with full credit where it's due, of course) to potential investors in an effort to help him make money off his engineering genius.
* Paul Whitehouse and Harry Enfield did a sketch for 2009 BBC ''Comic Relief'' spoofing ''Series/DragonsDen'' (another BBC show where entrepreneurs try to persuade a panel of investors to back their business idea) by doing an early Victorian era version with the hopefuls (played by the original show's businessmen) pitching ideas like flush toilets and toothbrushes. Inevitably the "Dragons" dismiss the ideas as nonsense, with one character saying that he wishes for a "big metal bird" to fly around in, but that isn't going to happen either.
* ''Series/{{Legend}}''. A woman tells the protagonist Ernest Pratt her life story, which sounds remarkably similar to ''Film/GoneWithTheWind''. When Pratt's friend says it would make a good story for the dime novels he writes, Pratt replies that it would never sell. No doubt there are other examples in this series, which had a similar AnachronismStew approach to the WildWest as ''Series/TheAdventuresOfBriscoCountyJr.''
* A few examples in the ''Franchise/StarTrek'' franchise:
** In "Time's Arrow," Data is thrown back in time to 19th Century San Francisco. After winning a substantial amount of money at poker, he begins assembling materials to build an advanced scanner. The bellhop asks if it's a motor for one of those horseless carriages, and then if he thinks there's really money in them.
** ''Series/StarTrekDeepSpaceNine''. A serious example occurs in "Far Beyond the Stars", when Captain Sisko starts to hallucinate that he's a science-fiction writer in the 1950s. He submits an excellent story about a space station called Deep Space Nine, but his editor tells him to drop the idea of a Negro captain as it's "too unrealistic". However PlayedForLaughs with a note from the editor pinned to [[ActorAllusion Armin Shimerman]]'s desk, rejecting one of his story ideas. "No-one would ever believe that a [[Series/BuffyTheVampireSlayer cheerleader could kill vampires]]." However another note correctly states that "[[ThreeLawsCompliant Four Laws of Robotics]] are [[ZerothLawRebellion one too many]]."
** In ''Series/StarTrekEnterprise'', Travis says that [[SpaceNavy Starfleet]] [[CallForward should consider]] [[Series/StarTrekTheNextGeneration putting families on starships]], as he grew up on a freighter and families are especially prevalent in the cargo service. Malcolm, the British MilitaryBrat tactical officer, naturally believes this to be a terrible idea. After all, what's next? Having a [[TheEmpath psychologist]] on the bridge?
** In the ''Series/StarTrekTheOriginalSeries'' episode "The City on the Edge of Forever", Creator/JoanCollins' character expresses hope that humanity will one day live in an era of peace and be able to travel through space. While the people in her boarding house scoff at this; Kirk and Spock know full well it will happen. [[spoiler: The episode's plot, however, hinges on her death being preserved in order to ensure the United States' entry until World War II, [[BornInTheWrongCentury meaning that she was in the wrong time to see all this happen.]]]]
* ''Series/EverybodyHatesChris'':
** Has one where Greg's dream of owning a store that sells nothing but coffee is squashed by the Guidance Councilor.
-->"What's next? A store that sells nothing but staples? Or a store that sells everything for 99 cents?"
** Another episode has Chris' uncle who is always trying some get rich quick scheme selling tapes from his car, and nobody wants to buy them. The tapes are of Beastie Boys, Run DMC, Public Enemy and a few big 90s rappers.
** Chris's brother tells Doc about sushi being brought to America and suggests that they should start selling some in the store. Doc laughs at the idea. Chris narrates that Doc later went broke.
** In yet another episode, a lady describes her boyfriend as a film director who will never be a household name. The director's name? Creator/SpikeLee.
** In ANOTHER episode, Julius declines on investing in the GeorgeForeman grill.
* ''Series/MysteryScienceTheater3000'' lampshades this in the episode where they riff on ''[[Recap/MysteryScienceTheater3000S08E01RevengeOfTheCreature Revenge of the Creature]]'', which features a young Creator/ClintEastwood in his film debut as a lab assistant in an uncredited bit part, which causes Crow to make the following remark.
-->"This guy is bad. This is his first and last movie."
* In the French show ''Series/{{Kaamelott}}'', set in Arthurian times...
** A Burgundian translator says it about languages: "Originally, I wanted to learn Modern Greek, but there was no place left. All that was available was Burgundian and English. ''English''! But that's even less common..."
** In another episode, when Merlin tries out "modern medicine" instead of magical healing, Myth/KingArthur tells him it will never catch on. (Though that's understandable, considering the best Merlin could come up with was throwing ''salt'' in an open wound...)
* The short-lived show ''Series/{{Thanks}}'' has the younger girl whose entire purpose was to predict future discoveries and/or habits, such as the presence of bacteria (and the need for sterilization) or "no smoking sections"
* In ''227'', the old lady once mentioned she knew a man from Kentucky who wanted to open a restaurant after leaving the military, to which she said, "Who would buy fried chicken from a white man?!"
* "The Colonel" also appeared in an episode of ''Series/LittleHouseOnThePrairie'' as a southern gentleman who arrives in Walnut Grove pitching an idea for a restaurant that serves only one type of food. Mrs. Oleson promptly dismisses him, quite pleased with herself for having the good sense not to get involved with such a ridiculous notion.

to:

* PlayedWith in a ''Series/ThatMitchellAndWebbLook'' sketch, with the joke being that the inventions won't catch on because they're peripherals for things as yet not invented - a wooden computer mouse, a windscreen wiper ("the device for wiping clean a screen that, in as yet obscure circumstances, would shield one from the wind"), a can-opener ("the device for extracting food that has somehow become encased in metal"), anti-viral software (a long scroll of ones and zeroes, which he no longer remembers the purpose of), and [[spoiler: a Sky Digi-Box]].
* On ''Series/{{Vinyl}}'', the staff of American Century Records laughs at a goofy Swedish record they hear from a little band called "Music/{{ABBA}}." Their boss Richie is the only one who sees their potential, but he himself doesn't seem thrilled when offered the chance to pick up a struggling artist named Music/BruceSpringsteen. The entire label, save Clark, also don't foresee the upcoming market explosion of disco, and nearly axe their one disco act for not selling right before they start to blow up.
* ''Series/TheWildWildWest''
**
In one episode the two heroes, trapped at the bottom of a dry well, toss rocks into the well's bucket to lower it and escape. Artemus Gordon suggests that this might be the basis for an enjoyable game: "bucketball!" Jim West vetoes the idea.
** And in "The Night of the Big Blackmail", Gordon speculates that entertainment using the newfangled kinetoscope could be profitable. West scoffs.
* An
episode of ''Series/TheMiddleman'', ''Series/WKRPInCincinnati'' has a cryogenically frozen-in-1969 previous Middleman (Kevin Sorbo, for brief flashback-like scene that takes place back in the record) cracks 1950s, where a joke about "[[BeamMeUpScotty Beam us up, Scotty]]." He then apologizes for young Les Nesman says of the obscure reference, "[[Series/StarTrekTheOriginalSeries Cancelled TV show]], you've probably never heard of it.VW Beetle, "It's just a fad, like television."
* ''Series/BlackAdder'':
** Used in
A WholeEpisodeFlashback from ''Series/{{Workaholics}}'' shows Adam saying that the second series internet is a fad, and that internet porn will never catch on because people are too used to [=DVD=]s and magazines. Which just serves to illustrate that Adam is a complete dumbass, since the episode "Potato". Of takes place in 2008, when both the eponymous tuber:
-->'''Blackadder:''' People are smoking them, building houses out of them... they'll be ''eating'' them next!
** ''Blackadder The Third'' mixes this with ValuesDissonance:
-->'''[[KentBrockmanNews Vincent Hanna]]:''' Has your party got any policies?\\
'''[[CloudCuckoolander Ivor Biggun]]:''' Oh yes, certainly! We're
internet and internet porn had already been well established for the compulsory serving of asparagus at breakfast, free corsets for the under-fives, [[ArsonMurderAndJaywalking and the abolition of slavery]].\\
'''Vincent Hanna:''' Now, you see, many moderate people would respect your stand on asparagus, [[ItakeOffenseToThatLastOne but what about this extremist nonsense about abolishing slavery]]?\\
'''Ivor Biggun:''' Oh, we just put that in for a joke! See you next year!
** In another episode of ''Blackadder the Third'', Samuel Johnson meets with Prince George, eager to hear his opinion on his book -- the dictionary. George finds the idea of a book without a ''plot'' absolutely ridiculous, and doesn't see the point of the thing anyway.
years.
* In an episode of the short-lived Western PoliceProcedural ''{{Peacemakers}}'', two men who struck it rich decide ''Series/YesDear'', Jimmy tries to invest in the latest invention of pitch a fellow called [[http://en.wikipedia.org/wiki/Thomas_Crapper Thomas Crapper]]: the flush toilet. The town sheriff is visibly skeptical of this. Note: like TheOtherWiki article lists, Crapper did not, in fact, invent the flush toilet. He did, however, tweak the design into [[BuffySpeak the sort of float valve thingy]] that was used in flush toilets up until lo-flo became the rule.
* OnceAnEpisode in ''Series/MurdochMysteries'' someone will dismiss something out of hand, usually either the new technology Detective Murdoch just brought in or a suggestion from Constable Crabtree. Murdoch himself isn't immune, often dismissing something Crabtree just bought. One instance in particular is from the episode "Still Waters", where Murdoch tastes coffee for the first time. Revolted, he demands, "Who would drink this when they could have tea?" Who indeed.
** Even more ironic when Murdoch dismisses Crabtree's suggestions for potential applications of ''his own inventions''. While Murdoch is certainly a brilliant inventor, he seems very resistant to the
movie idea that anything he invents could ever have any effect on the world outside the police station. He even feels slightly betrayed in "Invention Convention" when he sees Crabtree showing off his past inventions (with full credit where it's due, of course) to potential investors in an effort to help Greg's boss, only for him make money off his engineering genius.
* Paul Whitehouse and Harry Enfield did a sketch for 2009 BBC ''Comic Relief'' spoofing ''Series/DragonsDen'' (another BBC show where entrepreneurs try
to persuade a panel of investors to back their business idea) by doing an early Victorian era version with the hopefuls (played by the original show's businessmen) pitching ideas like flush toilets and toothbrushes. Inevitably the "Dragons" dismiss the ideas as nonsense, with one character saying that he wishes for a "big metal bird" to fly around in, but that isn't going to happen either.
* ''Series/{{Legend}}''. A woman tells the protagonist Ernest Pratt her life story, which sounds remarkably similar to ''Film/GoneWithTheWind''. When Pratt's friend says
shut it would make a good story for the dime novels he writes, Pratt replies that it would never sell. No doubt there are other examples in this series, which had a similar AnachronismStew approach to the WildWest as ''Series/TheAdventuresOfBriscoCountyJr.''
* A few examples in the ''Franchise/StarTrek'' franchise:
** In "Time's Arrow," Data is thrown back in time to 19th Century San Francisco. After winning a substantial amount of money at poker, he begins assembling materials to build an advanced scanner.
down. The bellhop asks if it's a motor for one of those horseless carriages, and then if he thinks there's really money in them.
** ''Series/StarTrekDeepSpaceNine''. A serious example occurs in "Far Beyond the Stars", when Captain Sisko starts
crestfallen Jimmy decides to hallucinate that he's a science-fiction writer in the 1950s. He submits an excellent story forget about a space station called Deep Space Nine, making movies, but his editor Greg tells him to drop pitch the idea of a Negro captain as it's "too unrealistic". However PlayedForLaughs with a note from the editor pinned to [[ActorAllusion Armin Shimerman]]'s desk, rejecting one of his story ideas. "No-one would ever believe that a [[Series/BuffyTheVampireSlayer cheerleader could kill vampires]]." However another note correctly states that "[[ThreeLawsCompliant Four Laws of Robotics]] are [[ZerothLawRebellion one too many]]."
** In ''Series/StarTrekEnterprise'', Travis says that [[SpaceNavy Starfleet]] [[CallForward should consider]] [[Series/StarTrekTheNextGeneration putting families on starships]], as he grew up on a freighter and families are especially prevalent in the cargo service. Malcolm, the British MilitaryBrat tactical officer, naturally believes this to be a terrible idea. After all, what's next? Having a [[TheEmpath psychologist]] on the bridge?
** In the ''Series/StarTrekTheOriginalSeries'' episode "The City on the Edge of Forever", Creator/JoanCollins' character expresses hope that humanity will one day live in an era of peace and be able to travel through space. While the people in her boarding house scoff at this; Kirk and Spock know full well it will happen. [[spoiler: The episode's plot, however, hinges on her death being preserved in order to ensure the United States' entry until World War II, [[BornInTheWrongCentury meaning that she was in the wrong time to see all this happen.]]]]
* ''Series/EverybodyHatesChris'':
** Has one where Greg's dream of owning a store that sells nothing but coffee is squashed by the Guidance Councilor.
-->"What's next? A store that sells nothing but staples? Or a store that sells everything for 99 cents?"
** Another episode has Chris' uncle who is always trying some get rich quick scheme selling tapes from
studio. Apparently, his car, and nobody wants to buy them. The tapes are of Beastie Boys, Run DMC, Public Enemy and a few big 90s rappers.
** Chris's brother tells Doc about sushi being brought to America and suggests that they should start selling some in the store. Doc laughs at the idea. Chris narrates that Doc later went broke.
** In yet another episode, a lady describes her boyfriend as a film director who will
boss thought ''Film/SpiderMan1'' would never be a household name. The director's name? Creator/SpikeLee.
** In ANOTHER episode, Julius declines on investing in the GeorgeForeman grill.
* ''Series/MysteryScienceTheater3000'' lampshades this in the episode where they riff on ''[[Recap/MysteryScienceTheater3000S08E01RevengeOfTheCreature Revenge of the Creature]]'', which features a young Creator/ClintEastwood in his film debut as a lab assistant in an uncredited bit part, which causes Crow to
make the following remark.
-->"This guy is bad. This is his first and last movie."
* In the French show ''Series/{{Kaamelott}}'', set in Arthurian times...
** A Burgundian translator says it about languages: "Originally, I wanted to learn Modern Greek, but there was no place left. All that was available was Burgundian and English. ''English''! But that's even less common..."
** In another episode, when Merlin tries out "modern medicine" instead of magical healing, Myth/KingArthur tells him it will never catch on. (Though that's understandable, considering the best Merlin could come up with was throwing ''salt'' in an open wound...)
* The short-lived show ''Series/{{Thanks}}'' has the younger girl whose entire purpose was to predict future discoveries and/or habits, such as the presence of bacteria (and the need for sterilization) or "no smoking sections"
* In ''227'', the old lady once mentioned she knew a man from Kentucky who wanted to open a restaurant after leaving the military, to which she said, "Who would buy fried chicken from a white man?!"
* "The Colonel" also appeared in an episode of ''Series/LittleHouseOnThePrairie'' as a southern gentleman who arrives in Walnut Grove pitching an idea for a restaurant that serves only one type of food. Mrs. Oleson promptly dismisses him, quite pleased with herself for having the good sense not to get involved with such a ridiculous notion.
it.



* The ''Series/ArabianNights'' miniseries has Aladdin's wish for a flying machine dismissed by the genie:
-->"A flying machine? So we can fly around the world? We can order drinks and someone can serve us peanuts? A flying machine! Maybe you should stick with the money."
* In the ''Series/AllInTheFamily'' flashback episode "Mike and Gloria's Wedding" (set in 1970) Archie tells to Mike: "Nixon make a trip to Red China? Never in a million years, buddy!"
* An episode of ''Series/WKRPInCincinnati'' has a brief flashback-like scene that takes place back in the 1950s, where a young Les Nesman says of the VW Beetle, "It's just a fad, like television."
* In ''The Apple'' in ''Series/HerculesTheLegendaryJourneys'', Iolaus invents the idea of surfing, to which Hercules replies "Do you really think this is going to catch on and become popular?" Then at the end they see a bunch of kids trying to stand on wooden boards in water. Iolaus looks at Herc and sarcastically tells him that it'll never be popular. [[TotallyRadical Dude! That's like so totally lame!]] Then again, surfboarding was never common outside of Hawaii, and by World War II, was all but forgotten. Its revival in the early 50s was a complete fluke, surprising no-one more than the Hawaiians.
* In a live-action TV adaptation of ''Series/TheScarletPimpernel'', the Pimpernel (played by Creator/RichardEGrant) is an avid cricket player. He delivers a bomb to a hard to reach area in the modern traditional overarm manner. A companion suggests he should try that in his cricket games as a variant to the traditional underarm bowling. He says it'll never catch on. Either method of delivery was perfectly acceptable (although underarm was phased out in the late 19th century) until the 1980s, when underarm bowling was banned.\\\
This is played with in the same episode, when Percy hires a young unknown painter, [[http://en.wikipedia.org/wiki/J._M._W._Turner Joseph Turner]], to paint a landscape of his house and the surrounding gardens. Percy's friends are skeptical by the finished product, but Percy himself loves it and assures Turner that he's going to go places. This is TruthInTelevision; landscapes were relatively uncommon and it was in a large part Turner's work which elevated their status.
* ''Series/MadMen'':
** A subversion: An old buddy of Pete Campbell's has the idea of introducing professional [[http://en.wikipedia.org/wiki/Jai_alai jai alai]] to the United States. Don literally says, "it will never catch on." [[AppealToObscurity As evidenced by the fact we have to link]] to TheOtherWiki, he was right. What gives the episode extra points is that there was really a time when people though that jai alai was the [[ThisIsGoingToBeHuge next big thing]], and for a while it was - in Florida. Its popularity peaked in the 70s before it bombed in the 80s. The "Patxi" referenced in the same episode is also a real jai alai star, [[http://en.wikipedia.org/wiki/Francisco_Churruca Patxi Churruca]].
** ''Mad Men'' plays this straight a lot, too, especially in its first season. Don Draper knows someone stole his research report because, "It's not like there's a magical machine out there that copies things." Sterling Cooper gets a Xerox machine next season.
** Roger Sterling says of psychiatry in the second episode (1960) that it's "just this year's candy-pink stove." By the opening of Season 6 (December 1967), he's seeing a shrink.
* Happens in an episode of ''Series/ItAintHalfHotMum''. The two officiers are discussing what they plan to do after the war. One is planning to invest in television, while the other has a plan for a building with a lot of washing machines where people can come to do their washing (he plans to call it a 'laundrodrome'). Each has this reaction to the other's idea.
* In ''Series/TheBigBangTheory'':
** During a flashback to when Sheldon and Leonard first became roommates, Sheldon chides Raj for getting an iPod, saying "You're going to be sorry once Microsoft come out with ''their'' mp3-player."
** In the same episode this trope is inverted, with Sheldon setting a mandatory ''Series/{{Firefly}}'' viewing time, saying something to the effect of "it'll be on for years to come".
* Happens a lot in ''Series/{{Leonardo}}'':
-->'''Leo''': Maybe one day we'll all wear clocks. Round our necks, in pockets, on our wrists!
-->'''Cosimo''': The things you think of, Leo! Santa Maria!
* In the ''Series/HerculesTheLegendaryJourneys'' spinoff ''Series/YoungHercules'', Cora starts serving a new foreign drink that she describes as heated beans strained through water (in other words, coffee). Hercules is rather put off by that unflattering description and is further unsettled when he notices that Cora is incredibly jittery from drinking so much of it.
* In an episode of ''Series/YesDear'', Jimmy tries to pitch a movie idea to Greg's boss, only for him to shut it down. The crestfallen Jimmy decides to forget about making movies, but Greg tells him to pitch the idea to another studio. Apparently, his boss thought ''Film/SpiderMan1'' would never make it.
* In the NoirEpisode of ''Series/BoyMeetsWorld'', which is set in a ''Film/{{Casablanca}}''-like setting and time period, the Jack counterpart who is a bar pianist overhears someone [[WaxingLyrical say]] "[[Creator/JudyGarland Forget your troubles, come on, get happy]]" and says "That could be a song!" then pauses and says "Naah". He later overhears someone say "[[Music/BritneySpears Hit me baby one more time]]" and has the exact same reaction.
* In an episode of ''Series/SirArthurConanDoylesTheLostWorld'', the protagonists find themselves transported to WWI era Fulham and meet WinstonChurchill himself. At one point he responds to the [[YouHaveToBelieveMe outrageous claims]] of the protagonists with "That's about as likely as me becoming Prime Minister!"
* In early seasons of the American version of ''[[Series/TheOfficeUS The Office]]'', Michael and Dwight, and some members of Corporate, treat internet sales as a passing fad. Ryan himself comments on how Dunder Mifflin's executives are unwilling to adapt to a changing marketplace.
* In a 1989 flashback in ''Series/{{Psych}}'', Henry pulls a rare '''quadruple''' one: When Shawn asks if he can get a home computer, Henry replies it's "another passing fad, like {{rap}} music, Music/{{Madonna}} and ''Series/LALaw''." Doubles as a TakeThatMe, as Corbin Bernsen was the star of LA Law.
* ''Series/MarriedWithChildren'': Al didn't believe Japanese cars would catch on. Or that someday [=TV=]s would come with something to allow people to change channels without walking to the TV every time.
* In Brazilian comedy show ''Sai de Baixo'', there was one episode where it was revealed Vanderlei "Vavá" Mathias gave up investing in computers because he didn't believe they'd catch on. His sister believes this to be the reason they caught on.



* After a young [[TheMafia Lucky Luciano]] is arrested in ''Series/BoardwalkEmpire'', a cop tries to doctor him saying that delinquents like him never amount to a thing nor are remembered.
* ''Series/ElleryQueen'':
** In the pilot episode, Inspector Queen grumpily refers to the television set in the victim's apartment and mentions a friend of his who is constantly pestered by guests who want to visit him and watch his new set. Ellery reassures him that TV is a novelty that will never last.
** When Flannigan's TV show is cancelled in "The Adventure of the Hard-Hearted Huckster", one of the execs suggests that they instead do a VarietyShow with [[Series/TheEdSullivanShow Ed Sullivan]] as the host. Flannigan scoffs at the notion.
-->"Ed Sullivan? That stone-faced zombie won't last two weeks!"
* ''Series/HappyDays'':
** In the pilot Potsie expresses disbelief that Alaska will become a state.
** In another episode, Richie and Ralph are watching a [[UsefulNotes/NationalFootballLeague Chicago Bears]] game. Ralph argues that the team's quarterback, George Blanda, is "washed up" at 30, while Richie counters that he's still got "two or three good years left". Blanda, by then aged 48 and with the Oakland Raiders, had just finished playing his 26th and final NFL season when the episode aired in January 1976.
* In an ''Series/{{NCIS}}'' episode's flashbacks to 1991, a young Vance's suggestion that the U.S. will be heavily engaged in the Middle East in the future is dismissed by a veteran agent, who insists that's old news and the Cold War with Russia will soon be starting up again.
* An incredibly dark example in ''Series/BreakingBad'': back in the [=80s=], [[spoiler:Gus and Maximo ("Los Pollos Hermanos"),]] a would-be distributor and cook of crystal meth propose having their goods sold by the Juárez Cartel to its current leader. The leader rejects the idea of crystal meth being worth selling, calling it "poor man's cocaine", and when the cook tries to argue otherwise the leader has the cook murdered on the spot. Cut a couple decades later and the cartel... is still around, selling crystal meth like everyone else, and is a main competitor of the aforementioned distributor.
* In the first episode of ''Series/{{Joey}}'', Joey is offered the lead in a show called ''Nurses'' about male nurses. Joey passes on it in favor of another show thinking it will never be a hit. The show ends up being an immediate hit, while the show Joey chose (a very violent cop show) is quickly canceled.
* In an early episode of ''Series/{{Gotham}}'', Alfred tells James Gordon that his employer, Thomas Wayne, requested that his son Bruce be allowed to live his life in whatever manner he sees fit. Upon hearing that Bruce is free to choose his own future, Gordon remarks "[[Franchise/{{Batman}} Sounds like a recipe for disaster.]]"
* A WholeEpisodeFlashback from ''Series/{{Workaholics}}'' shows Adam saying that the internet is a fad, and that internet porn will never catch on because people are too used to [=DVD=]s and magazines. Which just serves to illustrate that Adam is a complete dumbass, since the episode takes place in 2008, when both the internet and internet porn had already been well established for years.
* With a heavy dose of SelfDeprecation, ''Series/AgentCarter'' scoffs at Howard Stark's idea of making movies based on comic books.
* In an episode of ''Series/MrRobot'', we see a flashback to 1994 where Mr Robot is looking through movie options and says, “''Film/PulpFiction''? Never heard of it.”
* Happened a couple times on ''Series/RuPaulsDragRace'' regarding some of the less conventional season winners:
** Season 4's Sharon Needles didn't get on with guest judge Max Mutchnick, who said of her, "I hate the name, I hate the style; nobody wants to go to a drag show to see the little girl from ''Film/TheRing''." Sharon not only went on to win that season, but is also one of the more popular queens from the show.
** When Season 5's Alyssa Edwards did poorly in a comedy challenge, she was okay with it because "America's Next Drag Superstar is not going to tour the country being a stand-up comedian." Not only did Season 5's Jinkx Monsoon become the first comedy queen to win the crown, but Season 6's Bianca Del Rio won the crown then ''toured the country being a stand-up comedian''.
* A flashback on ''Series/ParksAndRecreation'' reveals that local television personality Perd used to be a film critic for the local station. We see him harshly reviewing a movie which is then revealed to be ''Film/ETTheExtraTerrestrial''.



27th Feb '17 1:38:51 PM Kadorhal
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* Creator/EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says ItWillNeverCatchOn. "Jeff Fire, you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")

to:

* Creator/EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says ItWillNeverCatchOn.it'll never work. "Jeff Fire, you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")
26th Feb '17 10:22:56 AM nombretomado
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** Another radio conversation in the game has Snake and resident weapons expert Sigint speculating the potential success of a walking, nuclear-equipped battle machine... specifically, the eponymous Metal Gear, whose designer Snake had just met and spoken to at length. Sigint thinks it's just about the stupidest thing he's ever heard, explaining in detail the flaws in the idea, and hopes the designer was joking. {{Peachi}} [[LampshadeHanging lampshades]] this in her comic adaptation of ''[=MGS3=]'' by having Snake [[NoFourthWall grin at the audience]] and a {{Rimshot}} play after this conversation.

to:

** Another radio conversation in the game has Snake and resident weapons expert Sigint speculating the potential success of a walking, nuclear-equipped battle machine... specifically, the eponymous Metal Gear, whose designer Snake had just met and spoken to at length. Sigint thinks it's just about the stupidest thing he's ever heard, explaining in detail the flaws in the idea, and hopes the designer was joking. {{Peachi}} [[Webcomic/{{Hiimdaisy}} Peachi]] [[LampshadeHanging lampshades]] this in her comic adaptation of ''[=MGS3=]'' by having Snake [[NoFourthWall grin at the audience]] and a {{Rimshot}} play after this conversation.
25th Feb '17 3:43:04 PM nombretomado
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* EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says ItWillNeverCatchOn. "Jeff Fire, you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")

to:

* EddieIzzard Creator/EddieIzzard has a bit with an inventor in caveman times saying he's going to be famous, his invention (which involves twiddling sticks together until sparks and warmth happen) will change the world, and they won't have to eat salads all the time. But his wife says ItWillNeverCatchOn. "Jeff Fire, you are not gonna be famous!" ("Oh yes I am, Sheila, and do you know what I'm gonna call it? I'm gonna call it: ''Jeff''.")
25th Feb '17 10:38:15 AM BKelly95
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Added DiffLines:

* A flashback on ''Series/ParksAndRecreation'' reveals that local television personality Perd used to be a film critic for the local station. We see him harshly reviewing a movie which is then revealed to be ''Film/ETTheExtraTerrestrial''.
22nd Feb '17 8:37:10 PM Kadorhal
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[[caption-width-rightd:330:[[http://gamrconnect.vgchartz.com/thread.php?id=109863&page=1 What the gaming community thought]] before the launch of the UsefulNotesd/{{Wii}}.[[note]]And the UsefulNotes/WiiU, [[MovingTheGoalposts and now the]] [[UsefulNotes/NintendoSwitch Switch]].[[/note]]]]

to:

[[caption-width-rightd:330:[[http://gamrconnect.[[caption-width-right:330:[[http://gamrconnect.vgchartz.com/thread.php?id=109863&page=1 What the gaming community thought]] before the launch of the UsefulNotesd/{{Wii}}.[[note]]And the UsefulNotes/WiiU, [[MovingTheGoalposts and now the]] [[UsefulNotes/NintendoSwitch Switch]].[[/note]]]]
This list shows the last 10 events of 692. Show all.
http://tvtropes.org/pmwiki/article_history.php?article=Main.ItWillNeverCatchOn