History Magazine / Loaded

Anyone looking for the 1970 LP by Creator/LouReed and the Velvet Underground should look [[Music/{{Loaded}} here]]. Also, don't be confused with the [[VideoGame/{{Loaded}} bloody FPS video game]] with the same name.

Creator James Brown launched his career in publishing this way, using profits from ''Loaded'' to acquire not only the inspiration, scatologically funny adult comic ''ComicBook/{{Viz}}'' but also more "respectable" publications such as ''Magazine/ForteanTimes''.

''Loaded'' was launched in Great Britain in 1994 as a general "mens' interest" monthly. It soon developed a notoriety for its rather basic, unreformed, "laddish" approach to life and rose to a peak circulation of 450,000 a month by the late 1990's. Inspired as a live-action version of ''Comic/{{Viz}}'', its general style and approach was imitated by American competitors ''Magazine/{{Maxim}}'' and ''[[Magazine/GentlemansQuarterly GQ]]'', who took good care to take their versions a fair way upmarket, so as to avoid the controversy the British UrExample was garnering.

Creator James Brown launched his career in publishing this way, using profits from ''Loaded'' to acquire not only the inspiration, scatologically funny adult comic ''Comic/{{Viz}}'' but also more "respectable" publications such as ''Magazine/ForteanTimes''.

* NeedsMoreLove and more than six connected links.

A typical edition of ''Loaded'' depended on a celebration of Bloke culture, including humorously recaptioned photographs (such as the "Pornalikes" section, in which readers were encouraged to send in photographs from porn mags or Internet screenshots showing porn actors with a disconcerting resemblance to otherwise squeaky-clean celebrities.) There would be long articles on lad culture, fast cars, extreme sports and serious drinking. The new tendency towards male grooming and the "metrosexual" look was touched upon, but apart from lucrative advertising tie-ins, was left for the competition, such as Maxim and Mens' Health, to explore in detail.

A staple was the photo-feature in which C, B or occasionally A-list female celebrities were persuaded to pose for photo-features in minimal clothing. Whilst these rarely got beyond "cheesecake", there would very occasionally be a bared [[NippleAndDimed nipple]], sometimes toplessness. The magazine also championed the "nip-slip" photo in which female celebrities were caught accidently baring something they thought was adequately covered. Any reader providing such content might receive the coveted ''Good Work, Fella!'' accolade.

As a product of the 1990's ''zeitgeist'', ''Loaded'' has been the subject of both socio-political analysis and strident feminist criticism. Founder James Brown said that for it to work, it had to appeal to 50% ''Sun'' readers and 50% ''Guardian'' readers - ie, a logical extension of [[PageThreeStunna Page Three]] for one demographic, and a guilty pleasure for the other.

''Loaded'' was still being published well into the 2010's, by the appropriately named Simian Publishing - but its circulation had in mid-2015 slumped to perhaps 30,000 a month. Therefore, the end of an era arrived [[http://www.bbc.co.uk/news/business-32090243 near the end of 2015]], when due to diminished sales the magazine was closed down.

* SpearCounterpart: Of womens' magazines such as ''Magazine/{{Cosmopolitan}}'', ''New Woman'', et c. Feminist criticism of ''Loaded'' involved pointing to its ManChild qualities, objectification of women, use of sex to sell copy, dependence on bloke-culture, et c. Defenders asked how that differed in intent from Cosmopolitan's objectification of men, reliance on SexSells, et c.

* StrawmanHasAPoint: [[https://inews.co.uk/essentials/news/uk/lads-mag-rapist-quotations-show-lad-cultures-sexism/ This]] is a more serious objection to the mind-set engendered by lad-mags. Male undergraduates were shown a list of quotes, some taken from ''Loaded'' and related publications, some from convicted rapists. They were asked to identify which was which. Most could not tell the difference.

Anyone looking for the 1970 LP by Creator/LouReed and the Velevet Underground should look '''[[Music/{{Loaded}} here]]'''

* EarlyInstallmentWeirdness: the career of model, author and general-purpose celebrity Jordan (Katie Price) really began here. At eighteen she was a firm ''Loaded'' favourite, appearing in quite a few photoshoots and interviews. This was before she had the first of many cosmetic adjustments to her face and, er, figure, so that the early Jordan looks... so much different.

* NippleAndDimed: the ''raison d'etre'' of much of its photo content.
* SpearCounterpart: of womens' magazines such as ''Magazine/{{Cosmopolitan}}'', ''New Woman'', et c. Feminist criticism of ''Loaded'' involved pointing to its ManChild qualities, objectification of women, use of sex to sell copy, dependence on bloke-culture, et c. Defenders asked how that differed in intent from Cosmopolitan's objectification of men, reliance on SexSells, et c.

* UsefulNotes/TheNineties: very definitely a product of its decade.

''Loaded'' was still being published well into the 2010's, by the appropriately named Simian Publishing - but its circulation had in mid-2015 slumped to perhaps 30,000 a month. Therefore, the end of an era arrived [[http://www.bbc.co.uk/news/business-32090243 near the end of 2015]], when due to diminished sales the magazine will close.

''Loaded'' is still published today - by the appropriately named Simian Publishing - but its circulation has slumped to perhaps 30,000 a month. However, the end of an era is to come [[http://www.bbc.co.uk/news/business-32090243 before the end of 2015]] when due to diminished sales the magazine will close.

-> ''Good Work, Fella!''

''Loaded'' was launched in Great Britain in 1994 as a general "mens' interest" monthly. It soon developed a notoriety for its rather basic, unreformed, "laddish" approach to life and rose to a peak circulation of 450,000 a month by the late 1990's. Inspired as a live-action version of ''Comic/{{Viz}}'', its general style and approach was imitated by American competitors ''Magazine/{{Maxim}}'' and ''[[Magazine/GentlemansQuarterly {{GQ}}]]'', who took good care to take their versions a fair way upmarket, so as to avoid the controversy the British UrExample was garnering.

''Loaded'' is still published today - by the appropriately named Simian Publishing - but its circulation has slumped to perhaps 30,000 a month.

* SpearCounterpart: of womens' magazines such as ''Cosmopolitan'', ''New Woman'', et c. Feminist criticism of ''Loaded'' involved pointing to its ManChild qualities, objectification of women, use of sex to sell copy, dependence on bloke-culture, et c. Defenders asked how that differed in intent from Cosmopolitan's objectification of men, reliance on SexSells, et c.

''Loaded'' was launched in Great Britain in 1994 as a general "mens' interest" monthly. It soon developed a notoriety for its rather basic, unreformed, "laddish" approach to life and rose to a peak circulation of 450,000 a month by the late 1990's. Inspired as a live-action version of ''Comic/{{Viz}}'', its general style and approach was imitated by American competitors ''Magazine/{{Maxim}}'' and ''Magazine/{{GQ}}'', who took good care to take their versions a fair way upmarket, so as to avoid the controversy the British UrExample was garnering.

Loaded is still published today - by the appropriately named Simian Publishing - but its circulation has slumped to perhaps 30,000 a month.

* EarlyInstalmentWeirdness: the career of model, author and general-purpose celebrity Jordan (Katie Price) really began here. At eighteen she was a firm ''Loaded'' favourite, appearing in quite a few photoshoots and interviews. This was before she had the first of many cosmetic adjustments to her face and, er, figure, so that the early Jordan looks... so much different.

''For Men Who Should Know Better''

Creator James Brown launched his career in publishing this way, using profits from ''Loaded'' to acquire not only the inspiration, scatologically funny adult comic ''Comic/{{Viz}}'' but also more "respectable'' publications such as ''Magazine/ForteanTimes''.

A staple was the photo-feature in which C, B or