History Creator / TheCW

12th May '16 2:57:12 PM pepsimax
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[[folder:Shows on The CW]]
[[index]]
* ''Series/SeventhHeaven'' (2006 -- 2007) [[note]]originally The WB [[/note]]
* ''[[Series/BeverlyHills90210 90210]]'' (2008 -- 2013)
* ''Series/AmericasNextTopModel'' (2006 -- 2015) [[note]]originally UPN[[/note]]
* '''''Franchise/{{Arrowverse}}''''' (2012 -- present)
** '''''Series/{{Arrow}}''''' (2012 -- present)
** '''''Series/{{The Flash|2014}}''''' (2014 -- present)
** '''''Series/LegendsOfTomorrow''''' (2016 -- present)
** '''''Series/{{Supergirl|2015}}''''' (2016 -- onwards) [[note]]originally CBS[[/note]]
* '''''Series/{{Beauty and The Beast|2012}}''''' (2012 -- 2016)
* ''Series/TheCarrieDiaries'' (2013 -- 2014)
* '''''Series/CrazyExGirlfriend''''' (2015 -- present)
* ''Series/{{Cult}}'' (2013)
* ''Series/GilmoreGirls'' (2006 -- 2007) [[note]]originally The WB [[/note]]
* ''Series/EmilyOwensMD'' (2012 -- 2013)
* ''Series/EverybodyHatesChris'' (2006 -- 2009)
* ''Series/{{Girlfriends}}'' (2006 -- 2008) [[note]]originally UPN[[/note]]
** ''Series/TheGame'' (2006 -- 2009) [[note]]moved to BET[[/note]]
* ''Series/GossipGirl'' (2006 -- 2013)
* ''Series/HartOfDixie'' (2011 -- 2015)
* ''Series/{{Hellcats}}'' (2010 -- 2011)
* ''Series/HiddenPalms'' (2007)
* '''''Series/IZombie''''' (2015 -- present)
* '''''Series/JaneTheVirgin''''' (2014 -- present)
* ''Series/LifeUnexpected'' (2010 -- 2011)
* ''Series/MelrosePlace'' (2009 -- 2010)
* ''Series/TheMessengers'' (2015)
* ''Series/{{Nikita}}'' (2010 -- 2013)
* ''Series/OneTreeHill'' (2006 -- 2012) [[note]]originally The WB [[/note]]
* '''''Series/{{Reign}}''''' (2013 -- present)
* ''Series/{{Ringer}}'' (2011 -- 2012)
* ''Series/{{Riverdale}}'' (2016)
* ''Series/TheSecretCircle'' (2011 -- 2012)
* ''Series/{{Smallville}}'' (2006 -- 2011) [[note]]originally The WB [[/note]]
* ''Series/StarCrossed'' (2014)
* '''''Series/{{Supernatural}}''''' (2006 -- present) [[note]]originally The WB [[/note]]
* '''''Series/TheVampireDiaries''''' (2009 -- present)
** '''''Series/TheOriginals''''' (2013 -- present)
* '''''Series/WhoseLineIsItAnyway''''' (2013 -- present) [[note]]originally ABC[[/note]]
* ''Series/WWESmackdown'' (2006 -- 2008) [[note]]originally UPN; moved to Syfy[[/note]]
* ''Series/VeronicaMars'' (2006 -- 2007) [[note]]originally UPN[[/note]]
[[/index]]
[[/folder]]
6th Nov '15 4:45:29 PM nombretomado
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Later, though, it finally found its footing, with original hits such as ''Series/GossipGirl'', ''[[BeverlyHills90210 90210]]'' (a SequelSeries to the '90s Creator/{{Fox}} show), ''Series/TheVampireDiaries'' and ''Series/{{Nikita}}'', in addition to a number of still-popular shows from the WB/UPN days (''Supernatural'', ''Top Model''), and for a while, the CW seemed to be more content aiming for the teen/young adult niche (which they do spectacularly well in) than going for broader appeal like the major networks[[note]]This is why the previous CW president got ''WWESmackDown'' off the network; even though it had the network's highest ratings by a wide margin, it wasn't translating into a ratings bump for the rest of its lineup due to wrestling's demographic being vastly different than, say, ''Gossip Girl'''s[[/note]]. However, new CW president Mark Pedowitz has stated that he sees the network as a general 18-34 network, citing the success of ''Series/{{Arrow}}'' with said demographic, followed by the early success of the revival of ''Series/WhoseLineIsItAnyway'' (in the middle of the doldrums of summer, no less), and while it still trails behind the Big Four, and even Spanish-language Creator/{{Univision}} at many points, The WB and UPN generally had much of the same ratings at their respective highs, and the network has been recovering from its torrid early years nicely. The network in fact doesn't really care about television {{ratings}} and has admitted as such, knowing many of their viewers catch their shows through the network's website, {{Creator/Hulu}} and {{Creator/Netflix}}, something that hurts reading the Nielsen chart (and as the general manager of a CW station; the current CEO of Tribune has all but begun to plan to likely remove the network on some of their major stations once the first ten-year affiliation agreement ends in 2016), but is planning for the probable future reality of television.

to:

Later, though, it finally found its footing, with original hits such as ''Series/GossipGirl'', ''[[BeverlyHills90210 90210]]'' (a SequelSeries to the '90s Creator/{{Fox}} show), ''Series/TheVampireDiaries'' and ''Series/{{Nikita}}'', in addition to a number of still-popular shows from the WB/UPN days (''Supernatural'', ''Top Model''), and for a while, the CW seemed to be more content aiming for the teen/young adult niche (which they do spectacularly well in) than going for broader appeal like the major networks[[note]]This is why the previous CW president got ''WWESmackDown'' off the network; even though it had the network's highest ratings by a wide margin, it wasn't translating into a ratings bump for the rest of its lineup due to wrestling's demographic being vastly different than, say, ''Gossip Girl'''s[[/note]]. However, new CW president Mark Pedowitz has stated that he sees the network as a general 18-34 network, citing the success of ''Series/{{Arrow}}'' with said demographic, followed by the early success of the revival of ''Series/WhoseLineIsItAnyway'' (in the middle of the doldrums of summer, no less), and while it still trails behind the Big Four, and even Spanish-language Creator/{{Univision}} at many points, The WB and UPN generally had much of the same ratings at their respective highs, and the network has been recovering from its torrid early years nicely. The network in fact doesn't really care about television {{ratings}} UsefulNotes/{{ratings}} and has admitted as such, knowing many of their viewers catch their shows through the network's website, {{Creator/Hulu}} and {{Creator/Netflix}}, something that hurts reading the Nielsen chart (and as the general manager of a CW station; the current CEO of Tribune has all but begun to plan to likely remove the network on some of their major stations once the first ten-year affiliation agreement ends in 2016), but is planning for the probable future reality of television.
4th Oct '15 1:13:35 AM C2
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[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for the foreseeable future, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off. Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.

to:

[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for the foreseeable future, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off.off]]. Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.
4th Oct '15 1:12:57 AM C2
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[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for a considerable period, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. (It was not until 2014 that ABC premiered ''Series/{{Blackish}}'', marking the end of a 7 year period without any Black sitcoms on broadcast US television.) Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.

to:

[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for a considerable period, the foreseeable future, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. (It was not until 2014 that ABC premiered ''Series/{{Blackish}}'', marking the end of a 7 year period without any Black sitcoms on broadcast US television.) off. Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.
4th Oct '15 1:08:55 AM C2
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[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for a considerable period, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. (It was not until 2014 that ABC premiered ''Series/Blackish'', marking the end of a 7 year period without any Black sitcoms on broadcast US television.) Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.

to:

[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for a considerable period, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. (It was not until 2014 that ABC premiered ''Series/Blackish'', ''Series/{{Blackish}}'', marking the end of a 7 year period without any Black sitcoms on broadcast US television.) Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.
4th Oct '15 1:08:25 AM C2
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[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for the foreseeable future, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.

to:

[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for the foreseeable future, a considerable period, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. (It was not until 2014 that ABC premiered ''Series/Blackish'', marking the end of a 7 year period without any Black sitcoms on broadcast US television.) Also, the network's weekday "daytime" block where Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.
29th Sep '15 12:55:58 AM bwburke94
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[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/300px-The_CW.svg.png]]

'''The CW''', owned jointly by the Creator/{{CBS}} Corporation and Time Warner through its Creator/WarnerBros Entertainment division (hence the initials), is the result of the 2006 merger of Creator/TheWB and Creator/{{UPN}}. This is a network that is ''utterly'' about demographics. Specifically, that demographic which spends more time online than it does watching the tube. A pretty smooth move, since reaching young adults means giving them something to talk about on the Internet (hence their 200912 slogan "TV To Talk About" and the current "TV Now" slogan, which is the network's admission they don't care if you watch on TV or online). Nearly all of The WB's and UPN's best-known programs -- ''GilmoreGirls'', ''Series/{{Smallville}}'', ''Series/{{Supernatural}}'', ''Series/AmericasNextTopModel'', ''EverybodyHatesChris'', ''OneTreeHill'', ''Series/VeronicaMars'' -- were carried over from those networks. To fit all these shows and add some newer ones on the new lineup, The CW initially used The WB's scheduling model six nights a week of primetime shows (five hours on Sundays, and two hours Monday through Friday), two hours in daytime on weekdays and five hours on Saturday mornings, the latter of which consisted of Creator/KidsWB lineup carried over from The WB as UPN had no Sunday primetime, weekday daytime or children's programming at its end[[note]]The CW eventually turned over its Sunday night lineup (which languished in the ratings since the network's launch thanks in part to the success of ''NBC Sunday Night Football'' the fall in which The CW launched) to its affiliates in 2009, following a disastrous time-lease deal with production company Media Rights Capital, and then abdicated one hour of its daytime lineup in 2010[[/note]].

to:

[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/300px-The_CW.svg.org/pmwiki/pub/images/cw.png]]

'''The CW''', owned jointly by the Creator/{{CBS}} Corporation and Time Warner through its Creator/WarnerBros Entertainment division (hence the initials), is the result of the 2006 merger of Creator/TheWB and Creator/{{UPN}}. This is a network that is ''utterly'' about demographics. Specifically, that demographic which spends more time online than it does watching the tube. A pretty smooth move, since reaching young adults means giving them something to talk about on the Internet (hence their 200912 slogan "TV To Talk About" and the current "TV Now" slogan, which is the network's admission they don't care if you watch on TV or online). Nearly all of The WB's and UPN's best-known programs -- ''GilmoreGirls'', ''Series/GilmoreGirls'', ''Series/{{Smallville}}'', ''Series/{{Supernatural}}'', ''Series/AmericasNextTopModel'', ''EverybodyHatesChris'', ''OneTreeHill'', ''Series/EverybodyHatesChris'', ''Series/OneTreeHill'', ''Series/VeronicaMars'' -- were carried over from those networks. To fit all these shows and add some newer ones on the new lineup, The CW initially used The WB's scheduling model six nights a week of primetime shows (five hours on Sundays, and two hours Monday through Friday), two hours in daytime on weekdays and five hours on Saturday mornings, the latter of which consisted of Creator/KidsWB lineup carried over from The WB as UPN had no Sunday primetime, weekday daytime or children's programming at its end[[note]]The CW eventually turned over its Sunday night lineup (which languished in the ratings since the network's launch thanks in part to the success of ''NBC Sunday NBC's ''Sunday Night Football'' the fall in which The CW launched) to its affiliates in 2009, following a disastrous time-lease deal with production company Media Rights Capital, and then abdicated one hour of its daytime lineup in 2010[[/note]].



[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for the foreseeable future, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. Also, the network's weekday "daytime" block where KidsWB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.

to:

[[MoodWhiplash On a less pleasant note]], the launch of this network was the death knell for [[MinorityShowGhetto African-American-cast sitcoms]] on network television for the foreseeable future, as it removed UPN, the only broadcast network that was still committed to running those types of programming. When UPN merged with the WB, the latter network's sensibilities wound up dominating, causing black-focused shows like ''Series/EverybodyHatesChris'' and ''Series/TheGame'' to get lost in their new network home's identity. While ''The Game'' was lucky enough to make a ChannelHop to Creator/{{BET}} ([[LaserGuidedKarma and became that network's biggest show ever in the process]]), other shows of its ilk, such as ''Series/{{Girlfriends}}'' and ''All of Us'', saw themselves getting [[{{Cancellation}} bumped off]]. Also, the network's weekday "daytime" block where KidsWB Kids' WB used to be really isn't that, as over the years its been home to an ever declining quantity of talk shows, starting with Tyra Banks, then down to Dr. Drew, and currently a show hosted by radio host Bill Cunningham that may as well be [[Series/TheJerrySpringerShow Jerry Springer]] and Steve Wilkos without the fighting.
28th Aug '15 9:32:33 AM tmanokc
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Being a newer network, The CW has a few bugs to work out with carriage in some markets, albeit not to the extent of Creator/MyNetworkTV and Creator/{{Ion}}. Several smaller markets (those in the bottom 100) go for a national feed called The CW Plus, which mixes syndicated shows with network programming (and is the basic successor to The WB 100+ Station Group, the small-market feed of co-predecessor The WB). HD tends to depend on the market (some have HD, some don't), and many stations are cable-exclusive. It also has a substantial amount of stations that lie on digital subchannels, which again may or may not be HD, and most are CW Plus affiliates.

to:

Being a newer network, The CW has a few bugs to work out with carriage in some markets, albeit not to the extent of Creator/MyNetworkTV and Creator/{{Ion}}. Several smaller markets (those in the bottom 100) go for a national feed called The CW Plus, Creator/TheCWPlus, which mixes syndicated shows with network programming (and is the basic successor to The WB 100+ Station Group, the small-market feed of co-predecessor The WB). HD tends to depend on the market (some have HD, some don't), and many stations are cable-exclusive. It also has a substantial amount of stations that lie on digital subchannels, which again may or may not be HD, and most are CW Plus affiliates.
25th Aug '15 5:07:50 PM tmanokc
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'''The CW''', owned jointly by the Creator/{{CBS}} Corporation and Time Warner through its Creator/WarnerBros Entertainment division (hence the initials), is the result of the 2006 merger of Creator/TheWB and Creator/{{UPN}}. This is a network that is ''utterly'' about demographics. Specifically, that demographic which spends more time online than it does watching the tube. A pretty smooth move, since reaching young adults means giving them something to talk about on the Internet (hence their 200912 slogan "TV To Talk About" and the current "TV Now" slogan, which is the network's admission they don't care if you watch on TV or online). Nearly all of The WB's and UPN's best-known programs -- ''GilmoreGirls'', ''Series/{{Smallville}}'', ''Series/{{Supernatural}}'', ''Series/AmericasNextTopModel'', ''EverybodyHatesChris'', ''OneTreeHill'', ''Series/VeronicaMars'' -- were carried over from those networks. To fit all these shows and add some newer ones on the new lineup, The CW initially used The WB's scheduling model six nights a week of primetime shows (five hours on Sundays, and two hours Monday through Friday), two hours in daytime on weekdays and five hours on Saturday mornings, the latter of which consisted of Creator/KidsWB lineup carried over from The WB as UPN had no Sunday primetime, weekday daytime or children's programming at its end.

to:

'''The CW''', owned jointly by the Creator/{{CBS}} Corporation and Time Warner through its Creator/WarnerBros Entertainment division (hence the initials), is the result of the 2006 merger of Creator/TheWB and Creator/{{UPN}}. This is a network that is ''utterly'' about demographics. Specifically, that demographic which spends more time online than it does watching the tube. A pretty smooth move, since reaching young adults means giving them something to talk about on the Internet (hence their 200912 slogan "TV To Talk About" and the current "TV Now" slogan, which is the network's admission they don't care if you watch on TV or online). Nearly all of The WB's and UPN's best-known programs -- ''GilmoreGirls'', ''Series/{{Smallville}}'', ''Series/{{Supernatural}}'', ''Series/AmericasNextTopModel'', ''EverybodyHatesChris'', ''OneTreeHill'', ''Series/VeronicaMars'' -- were carried over from those networks. To fit all these shows and add some newer ones on the new lineup, The CW initially used The WB's scheduling model six nights a week of primetime shows (five hours on Sundays, and two hours Monday through Friday), two hours in daytime on weekdays and five hours on Saturday mornings, the latter of which consisted of Creator/KidsWB lineup carried over from The WB as UPN had no Sunday primetime, weekday daytime or children's programming at its end.
end[[note]]The CW eventually turned over its Sunday night lineup (which languished in the ratings since the network's launch thanks in part to the success of ''NBC Sunday Night Football'' the fall in which The CW launched) to its affiliates in 2009, following a disastrous time-lease deal with production company Media Rights Capital, and then abdicated one hour of its daytime lineup in 2010[[/note]].
25th Aug '15 5:04:11 PM tmanokc
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'''The CW''', owned jointly by the Creator/{{CBS}} Corporation and Time Warner through its Creator/WarnerBros Entertainment division (hence the initials), is the result of the 2006 merger of Creator/TheWB and Creator/{{UPN}}. This is a network that is ''utterly'' about demographics. Specifically, that demographic which spends more time online than it does watching the tube. A pretty smooth move, since reaching young adults means giving them something to talk about on the Internet (hence their 200912 slogan "TV To Talk About" and the current "TV Now" slogan, which is the network's admission they don't care if you watch on TV or online). Nearly all of The WB's and UPN's best-known programs -- ''GilmoreGirls'', ''Series/{{Smallville}}'', ''Series/{{Supernatural}}'', ''Series/AmericasNextTopModel'', ''EverybodyHatesChris'', ''OneTreeHill'', ''Series/VeronicaMars'' -- were carried over from those networks. To fit all these shows, and add some newer ones, The CW initially used The WB's scheduling model six nights a week of primetime shows (five hours on Sundays, and two hours Monday through Friday), two hours in daytime on weekdays and five hours on Saturday mornings, the latter of which consisted of Creator/KidsWB lineup carried over from The WB as UPN had no Sunday primetime, weekday daytime or children's programming at its end.

to:

'''The CW''', owned jointly by the Creator/{{CBS}} Corporation and Time Warner through its Creator/WarnerBros Entertainment division (hence the initials), is the result of the 2006 merger of Creator/TheWB and Creator/{{UPN}}. This is a network that is ''utterly'' about demographics. Specifically, that demographic which spends more time online than it does watching the tube. A pretty smooth move, since reaching young adults means giving them something to talk about on the Internet (hence their 200912 slogan "TV To Talk About" and the current "TV Now" slogan, which is the network's admission they don't care if you watch on TV or online). Nearly all of The WB's and UPN's best-known programs -- ''GilmoreGirls'', ''Series/{{Smallville}}'', ''Series/{{Supernatural}}'', ''Series/AmericasNextTopModel'', ''EverybodyHatesChris'', ''OneTreeHill'', ''Series/VeronicaMars'' -- were carried over from those networks. To fit all these shows, shows and add some newer ones, ones on the new lineup, The CW initially used The WB's scheduling model six nights a week of primetime shows (five hours on Sundays, and two hours Monday through Friday), two hours in daytime on weekdays and five hours on Saturday mornings, the latter of which consisted of Creator/KidsWB lineup carried over from The WB as UPN had no Sunday primetime, weekday daytime or children's programming at its end.
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