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Up until about 2000, Nine had always been the clear ratings winner in both domestic and imported shows. However, since then, all of its good programmes started finishing, leaving it without any quality shows. Only a handful of shows it has made since then (such as reality show ''The Block'' or drama ''Series/{{Underbelly}}'') have been successful, and any quality American show had been bought up by the Creator/SevenNetwork or Creator/NetworkTen -- in particular, Seven securing the rights to both ''Series/{{Lost}}'' and ''Series/DesperateHousewives'' in 2005 is generally considered to be one of the main reasons Seven overtook Nine as the most popular network. With nowhere near the output of Aussie soaps and dramas that comes from rivals Creator/SevenNetwork, Creator/NetworkTen and Creator/TheABC individually, it has been mostly coasting on sports, US imports and reality TV.

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Up until about 2000, Nine had always been the clear ratings winner in both domestic and imported shows. However, since then, all of its good programmes started finishing, leaving it without any quality shows. Only a handful of shows it has made since then (such as reality show ''The Block'' or drama ''Series/{{Underbelly}}'') have been successful, and any quality American show had been bought up by the Creator/SevenNetwork or Creator/NetworkTen -- in particular, Seven securing the rights to both ''Series/{{Lost}}'' and ''Series/DesperateHousewives'' in 2005 is generally considered to be one of the main reasons Seven overtook Nine as the most popular network. With nowhere near the output of Aussie soaps and dramas that comes from rivals Creator/SevenNetwork, Creator/NetworkTen and Creator/TheABC [[Creator/AustralianBroadcastingCorporation The ABC]] individually, it has been mostly coasting on sports, US imports and reality TV.



For news, Nine partners with Creator/{{ABC}} from the United States. This is best reflected in their choice of news theme, a remix of the famous Tar Sequence theme from ''Film/CoolHandLuke'', which was the news-theme mainstay of many an ABC affiliate until the early 90's. Their longtime slogan, ''Still the One!'', (what originally started as a chart-topping song by Orleans) was also adopted from ABC's 1977-78 promotional campaign as was much of the network’s on-air presentation in the 1970s. (Seven has a similar relationship with NBC) Somewhat ironically, Nine also airs an Australian edition of Creator/{{CBS}}'s ''60 Minutes''.

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For news, Nine partners with Creator/{{ABC}} [[Creator/AmericanBroadcastingCompany ABC]] from the United States. This is best reflected in their choice of news theme, a remix of the famous Tar Sequence theme from ''Film/CoolHandLuke'', which was the news-theme mainstay of many an ABC affiliate until the early 90's. Their longtime slogan, ''Still the One!'', (what originally started as a chart-topping song by Orleans) was also adopted from ABC's 1977-78 promotional campaign as was much of the network’s on-air presentation in the 1970s. (Seven has a similar relationship with NBC) Somewhat ironically, Nine also airs an Australian edition of Creator/{{CBS}}'s ''60 Minutes''.
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!!Nine Network productions:
[[index]]
* ''Series/AustralianSurvivor'' (2002)
* ''Series/{{Farscape}}'' (1999)
* ''Series/HeresHumphrey'' (1965-2008)
* ''Series/HeyHeyItsSaturday'' (1971-1999)
* ''Series/HiFive'' (1999-2008, 2017-)
* ''Series/SaleOfTheCentury'' (1980-2001)
* ''Series/{{Shafted}}'' (2002)
* ''Series/TalkinBoutYourGeneration'' (2017)
* ''Series/TheBlock'' (2003-04, 2010-)
* ''Series/Temptation2007''
* ''Series/WaterRats'' (1996-2001)
* ''Series/WhoWantsToBeAMillionaire'' (1999-2023)
[[/index]]

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Its sports division, Nine's Wide World of Sports, is the over-the-air rights holder for the National UsefulNotes/RugbyLeague, including exclusive live rights to the State of Origin series and the Grand Final.

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Its sports division, Nine's Wide World of Sports, is the over-the-air rights holder for the National UsefulNotes/RugbyLeague, including UsefulNotes/RugbyLeague (including exclusive live rights to the State of Origin series and the Grand Final.Final), as well as the UsefulNotes/OlympicGames and both Australian Opens in tennis and golf.
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Its sports division, Nine's Wide World of Sports, is the over-the-air rights holder for the National UsefulNotes/RugbyLeague, including exclusive live rights to the State of Origin series and the Grand Final.


The Nine Network was the most popular [[UsefulNotes/AustralianMedia commercial network in Australia]] from its beginnings in the 1950s to the early 2000s, and has been responsible for some of the most popular shows in Australian history (such as ''Series/HeyHeyItsSaturday'' and ''Series/SaleOfTheCentury''). As such, some see it as a beloved Australian icon.

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The Nine Network was the most popular [[UsefulNotes/AustralianMedia [[UsefulNotes/AustralianMassMedia commercial network in Australia]] from its beginnings in the 1950s to the early 2000s, and has been responsible for some of the most popular shows in Australian history (such as ''Series/HeyHeyItsSaturday'' and ''Series/SaleOfTheCentury''). As such, some see it as a beloved Australian icon.

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