History Creator / G4TV

26th Jul '17 10:37:26 PM MegaJ
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And yes, the irony of G4 being ended due to no one watching video games on TV, only for a few short years later eSports finally breaking through to old media TV stations in search of content and ratings has been lost on no one.
19th Jul '17 11:59:23 PM MegaJ
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''Series/AmericanNinjaWarrior'' is the sole surviving G4 original series. The show moved to Creator/{{NBC}} before G4's rebranding and ultimate demise. That show is no longer produced by G4's quasi-parent company, G4 Media, which now exists only to maintain the [=TechTV=] and G4 program libraries.

In 2017, Creator/DisneyXD launched their D/XP block with content produced by former X-Play producer Wade Beckett and hosts Kevin Pereira and Blair Herter, making the block a SpiritualSuccessor to G4.

to:

''Series/AmericanNinjaWarrior'' is the sole surviving G4 original series. The show moved to Creator/{{NBC}} before G4's rebranding and ultimate demise. That show is no longer produced by G4's quasi-parent company, G4 Media, which now exists only to maintain the [=TechTV=] and G4 program libraries.

libraries. In 2017, Creator/DisneyXD launched their D/XP block with content produced by former X-Play producer Wade Beckett and hosts Kevin Pereira and Blair Herter, making the block a SpiritualSuccessor to G4. G4.

And yes, the irony of G4 being ended due to no one watching video games on TV, only for a few short years later eSports finally breaking through to old media TV stations in search of content and ratings has been lost on no one.
19th Jul '17 11:56:35 PM MegaJ
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[=G4TV.com=] still exists, but only as a skeleton portal that hosts the network schedule, a freemium game portal, and the network's now-dormant social media presence. [[http://www.syfygames.com/news Syfy's freemium gaming website]] started a news and videos section with the G4 branding, presumably so [=NBCU=] could retain the trademarks. ''Series/AmericanNinjaWarrior'', the sole surviving G4 original series, moved to Creator/{{NBC}} before G4's rebranding and ultimate demise. That show is no longer produced by G4's quasi-parent company, G4 Media, which now exists only to maintain the [=TechTV=] and G4 program libraries.

to:

On August 31, 2017, the Canadian version of G4 was finally shut down, ending a good ''three years'' after the U.S. channel shuttered thus completely removing any trace of G4 from the airwaves. [=G4TV.com=] still exists, but only as a skeleton portal that hosts the network schedule, a freemium game portal, and the network's now-dormant social media presence. [[http://www.syfygames.com/news Syfy's freemium gaming website]] started a news and videos section with the G4 branding, presumably so [=NBCU=] could retain the trademarks. ''Series/AmericanNinjaWarrior'',

''Series/AmericanNinjaWarrior'' is
the sole surviving G4 original series, series. The show moved to Creator/{{NBC}} before G4's rebranding and ultimate demise. That show is no longer produced by G4's quasi-parent company, G4 Media, which now exists only to maintain the [=TechTV=] and G4 program libraries.
libraries.

In 2017, Creator/DisneyXD launched their D/XP block with content produced by former X-Play producer Wade Beckett and hosts Kevin Pereira and Blair Herter, making the block a SpiritualSuccessor to G4.
19th Jul '17 11:46:23 PM MegaJ
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-> '''Zodd:''' ''Don't you think we can do a little better than DTV?''
-> '''Phil:''' ''Why, what's wrong with DTV? It's television for demons, we're demons -- it's perfect.''
-> '''Zodd:''' ''Yeah, but you know how these specialty cable networks are: they start out real good, but then they lose their focus and things go downhill real quick. [[NetworkDecay Just look at what happened to G4!]]''
-->-- ''WebVideo/BerserkAbridged''

to:

-> '''Zodd:''' ''Don't you think we can do ->''"...As people are starting to wonder why there isn't a little better than DTV?''
-> '''Phil:''' ''Why, what's wrong with DTV? It's television for demons, we're demons -- it's perfect.''
-> '''Zodd:''' ''Yeah, but you know how these specialty cable networks are: they start
station about video games and why there really now is one less show about video games that are out real good, but then they lose their focus and there...When no one watches, things go downhill real quick. [[NetworkDecay Just look at what happened to G4!]]''
-->-- ''WebVideo/BerserkAbridged''
get cancelled."''
-->--'''Adam Sessler''', [[https://youtu.be/H376pZtwg1M?list=PLWnpHOQXsPDujN8SR1vpcsgInhRGPMG_o on the demise of X-Play and G4.]]
3rd Jun '17 5:30:27 AM ZonkedWallaby
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Comcast removed G4 from all Comcast systems starting in January 2014, following the lead of the several cable providers that had dropped it earlier. Throughout 2013 and 2014, only [=AT&T=] U-Verse and a few other small cable providers carried the channel to fulfill contracts with Comcast and NBC--right up to the last minute of the 31st of December 2014. G4's last hours consisted of the five-part ''The Top 100 Video Games of All Time'' special and the first episode of ''X-Play.'' The network signed off with a game of ''VideoGame/{{Pong}}'' ([[BookEnds referencing when G4 launched with all-week]] ''Pong'' games) that slowly shrunk and filled with a grey color, followed by a sound clip of Kevin Pereira shouting "I'M AT COMIC-CON!!!" (a possible allusion to G4 dying and going to "nerd heaven") as the dot shut off like an analog TV alongside ''Pong''[='=]s end-match bloops and the Game Boy start-up chime. [[https://www.youtube.com/watch?v=DIaPvsrUG8w You can see G4's symbolic "Game Over" for yourself on YouTube.]]

to:

Comcast removed G4 from all Comcast systems starting in January 2014, following the lead of the several cable providers that had dropped it earlier. Throughout 2013 and 2014, only [=AT&T=] U-Verse and a few other small cable providers carried the channel to fulfill contracts with Comcast and NBC--right up to the last minute of the 31st of December 2014. G4's last hours consisted of the five-part ''The Top 100 Video Games of All Time'' special and the first episode of ''X-Play.'' The network signed off with a game of ''VideoGame/{{Pong}}'' ([[BookEnds referencing when G4 launched with all-week]] ''Pong'' games) that slowly shrunk and filled with a grey color, followed by a sound clip of Kevin Pereira shouting "I'M AT COMIC-CON!!!" (a possible allusion to G4 dying and going to "nerd heaven") as the dot shut off like an analog TV alongside ''Pong''[='=]s end-match ''Donkey Kong''[='=]s death bloops from the Atari 2600 and the Game Boy start-up chime. [[https://www.youtube.com/watch?v=DIaPvsrUG8w You can see G4's symbolic "Game Over" for yourself on YouTube.]]
1st Jun '17 10:47:41 PM StevieWillShowYou
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G4 (also known as [=G4TV=]) was a television network known for its focus on [[VideoGames video games]] and geek culture, and infamously associated with [[NetworkDecay network decay]]. Since the inception of the network, it had gone through some [[TroubledProduction serious growing pains trying to find an audience and gain ratings and advertisers.]] Simply put, the channel was a failed exercise in OldMediaPlayingCatchUp in television channel form and its death was one of the most tragic cable stories since FNN (the Financial News Network) was sold for parts to CNBC in 1992.

The Comcast-owned channel was launched on April 24, 2002 by Charles Hirschhorn. The lineup entirely consisted of gaming related shows such as ''Arena'' (featuring multi-player gaming competitions), ''[=G4TV.com=]'' (interactive talk show connected with the website), ''Cheat!'' (cheat codes and walkthroughs; think Website/{{GameFAQs}} on TV), and reruns of ''Series/{{Starcade}}''. The channel was struggling to find viewers and get into more homes, as it wasn't available on many cable/satellite providers. In 2004, Comcast bought out [[Creator/TechTV [=TechTV=]]] (a low-rated, but beloved technology/computer based channel) and merged the channels into [=G4TechTV=], gaining [=TechTV=]'s channel slots on different providers. Much of the [=TechTV=] identity and brand was flushed out, saved for ''Series/XPlay'' and its hosts, ''The Screen Savers'' (which would later become ''[[Series/AttackOfTheShow Attack of the Show!]]''), and ''Unscrewed with Martin Sargent''. The merger lasted less than a year before the channel was changed back into G4, but not without gaining infamy with the [=TechTV=] fans and much of the audience the channel was aimed towards.

In 2005, Neal Tiles was named the new network president. He attempted to broaden the channel's scope into a general male-oriented channel in the vein of Creator/SpikeTV. During his reign, more off-network reruns started to air such as the much-maligned ''Series/{{Cops}}'' and ''Cheaters'' repeats. However, this was also the period ''Attack of the Show!'' and ''X-Play'' hit their strides and became the flagship shows of the channel. ''Attack of the Show!'' hired a new co-host Creator/OliviaMunn, and became an Internet/pop/geek culture sensation and ''X-Play'' broadened its scope to encompass all of video game culture. ''WesternAnimation/CodeMonkeys'' was an 8-bit parody of the 80s and video gaming, and ''Series/NinjaWarrior'' became the network's highest rated show. The network managed to have a dedicated fanbase for the original G4 programming and personalities. Despite all of this, there was still struggling behind the scenes. Layoffs continued to save money, the studios were relocated to same building with Creator/{{E}} and the Style Network and downsized. And then on November 1, 2010, [=DirecTV=] dropped the channel from its lineup, saying that the ratings didn't justify carrying it.

Then, in 2012, the final shoe dropped. With the Comcast[=/=][=NBCUniversal=] merger, G4 gained yet another new president Adam Stotsky, who came in with plans to completely rebrand the channel. Adam Sessler and Kevin Periera, two long time hosts, left the network (Munn already left in 2010 for a successful acting career). The two flagship shows, ''X-Play'' and ''Attack of the Show!'' were cancelled and ended their runs on January 23, 2013, effectively ending all G4 studio programming. The network was to be rebranded into the Esquire Network with ''Esquire'' magazine as the partner. But when the time came for the network's launch, G4...was replaced with [[ScrewedByTheNetwork Nothing!]] [[Film/{{UHF}} Absolutely nothing]]!

The Esquire Network went through its own DevelopmentHell[=/=]TroubledProduction period. The channel's initial launch date was April 22, 2013, but due to the lack of original programming made, that date was moved to September 23, 2013. Then the entire rebrand strategy changed when [[http://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127 [=NBCUniversal=] decided to replace Style Network instead]], because Style had more broader carriage than G4 and because it was too similar to NBCU's other two women-focused networks, E! and Oxygen. [[http://www.wwd.com/media-news/fashion-memopad/petit-public-7327408?src=nl/mornReport/20131231 The initial ratings for the Esquire Network]] were unable to be measured by Nielsen because they were "too low to meet its “minimum-reporting standard,". In the end, Dish Network, [=AT&T=] U-Verse, and DirecTV dropped the network in late 2016, and it was announced in 2017 that Esquire Network would be shuttered completely by NBCU and relaunch as a digital-only platform on Esquire's website.

Meanwhile, Comcast removed G4 from all of its systems beginning January 2014, with several cable providers dropping it earlier. Throughout 2013 and 2014, only [=AT&T=] U-Verse and a few other small cable providers carried the channel to fulfill their contracts to Comcast and NBC until the last minute of December 31, 2014. The last programming day's hours consisted of the 5-part ''The Top 100 Video Games of All Time'' special, followed by the first episode of ''X-Play.'' The channel's final sign-off was a game of ''VideoGame/{{Pong}}'' ([[BookEnds referencing when G4 launched with all-week]] ''Pong'' games) that slowly shrunk and filled with a grey color. Then, a sound clip of ''AOTS'' host Kevin Pereira shouting "I'M AT COMIC-CON!!!" was played (possibly alluding to G4 dying and going to "nerd heaven"), as the dot shut off like an analog TV alongside ''Pong''[='=]s end-match bloops and the Game Boy start-up chime, symbolically ending the network with a GameOver. If you wanna experience it for yourself, click [[https://www.youtube.com/watch?v=DIaPvsrUG8w right here.]]

[=G4TV.com=] is now a skeleton portal hosting the network schedule, a freemium game portal, and the network's dormant social media presence. [[http://www.syfygames.com/news Syfy's freemium gaming website started a news and videos section with the G4 branding]], but it is presumed it was used for trademark purposes. ''Series/AmericanNinjaWarrior'', the sole surviving G4 original series, now airs on Creator/{{NBC}}. The show is no longer produced by G4's quasi-parent company G4 Media, which now exists solely to maintain the [=TechTV=] and G4 program libraries.

See Series/{{Nerdist}} as a direct SpiritualSuccessor (and also has many G4 personalities working there). Also see Website/ScrewAttack as well as the many gaming personalities on Website/YouTube and Website/{{Twitch}} and the notable are cataloged here on Wiki/TVTropes under Main/VideoReviewShow and Main/LetsPlay.

to:

G4 (also G4, also known as [=G4TV=]) [=G4TV=], was a television network known for its two things: a focus on [[VideoGames video games]] and geek culture, and infamously associated with an infamous case of [[NetworkDecay network decay]]. Since the inception of the network, it had gone The network went through some [[TroubledProduction serious growing pains in trying to find an audience and gain ratings and advertisers.]] Simply put, In the channel end, G4 was a failed exercise in OldMediaPlayingCatchUp in television channel form and its death was form; the network's demise became one of the most tragic cable stories since FNN (the Financial News Network) was sold for parts to CNBC in 1992.

The Comcast-owned channel was launched on in April 24, 2002 by Charles Hirschhorn. The lineup entirely consisted of gaming related gaming-related shows such as ''Arena'' (featuring (a multi-player gaming competitions), competition show), ''[=G4TV.com=]'' (interactive (an interactive talk show connected with the website), ''Cheat!'' (cheat (a show dedicated to cheat codes and walkthroughs; think Website/{{GameFAQs}} on TV), and reruns of ''Series/{{Starcade}}''. The channel was struggling struggled to find viewers and get into more homes, as homes since it wasn't was not available on many cable/satellite numerous cable and satellite providers. In 2004, Comcast bought out [[Creator/TechTV [=TechTV=]]] (a low-rated, low-rated but beloved technology/computer based channel) network that focused on computers and technology), then merged the channels two networks into [=G4TechTV=], gaining a move which gave G4 all of [=TechTV=]'s channel slots on different providers. Much of the various cable carriers. The [=TechTV=] identity and brand branding was flushed out, saved for out in less than a year's time, with only ''Series/XPlay'' and (and its hosts, hosts), ''The Screen Savers'' (which would later become ''[[Series/AttackOfTheShow Attack of the Show!]]''), and ''Unscrewed with Martin Sargent''. Sargent'' surviving the merger. The merger lasted less than a year before the channel was changed back into G4, but not without gaining infamy with the death of [=TechTV=] fans and much alienated the network's fans--who were, ironically enough, part of the audience the channel was aimed towards.

In 2005,
that G4 had tried to reach.

Neal Tiles was named the new became G4's network president. He attempted president in 2005, and he immediately tried to broaden the channel's scope into a general male-oriented channel in the vein of Creator/SpikeTV. During his reign, time in charge, G4 obtained more off-network reruns started to air such as reruns--including the much-maligned ''Series/{{Cops}}'' and ''Cheaters'' repeats. However, this ''Cheaters''--to fill schedule time. This was also the period time in which ''Attack of the Show!'' and ''X-Play'' hit their strides and became the flagship shows of the channel. ''Attack of the Show!'' hired brought on Creator/OliviaMunn as a new co-host Creator/OliviaMunn, and became an Internet/pop/geek culture sensation and sensation, while ''X-Play'' broadened its scope began to encompass cover all of video game culture. ''WesternAnimation/CodeMonkeys'' was an 8-bit parody of the 80s and ''WesternAnimation/CodeMonkeys'', a cartoon that parodied 1980s video gaming, and game culture, became a CultClassic amongst the G4 fanbase. And ''Series/NinjaWarrior'' became the network's highest rated highest-rated show. The Despite the growing fanbase, the network managed to have a dedicated fanbase for the original G4 programming and personalities. Despite all of this, there was still struggling had issues behind the scenes. Layoffs continued to save money, as a cost-cutting measure and the G4 studios were relocated to the same building with as Creator/{{E}} and the Style Network and downsized. And then on (and downsized, to boot). In November 1, 2010, [=DirecTV=] dropped G4 as a whole, justifying the channel from its lineup, saying that move by pointing at the ratings didn't justify carrying it.

Then, in
network's low ratings.

In
2012, the final shoe dropped. With the Comcast[=/=][=NBCUniversal=] merger, Comcast finalized a merger with [=NBCUniversal=], and G4 gained yet another a new network president in Adam Stotsky, who came in with plans to completely rebrand the channel. Long-time G4 personalities Adam Sessler (''X-Play'') and Kevin Periera, two long time hosts, Periera (''Attack of the Show'') left the network admist the rumors of rebranding. (Munn already had left in 2010 for to pursue what would become a successful acting career). The career.) Those two flagship shows, ''X-Play'' and ''Attack of the Show!'' shows were cancelled and cancelled; they ended their runs on the 23rd of January 23, 2013, effectively ending which ended all G4 studio programming. The network was Stotsky planned to be rebranded into the rebrand G4 as "The Esquire Network Network" as part of a partnership with ''Esquire'' pop culture magazine as the partner. But when ''Esquire''. When the time came for the network's launch, G4...re-launch, G4 was replaced with with...[[ScrewedByTheNetwork Nothing!]] nothing!]] [[Film/{{UHF}} Absolutely nothing]]!

The [=NBCUniversal=] originally set the Esquire Network went through its own DevelopmentHell[=/=]TroubledProduction period. The channel's Network's initial launch date was for the 22nd of April 22, 2013, but due to the 2013. A lack of original programming made, that date was moved forced a delay to September 23, 2013. Then the The entire rebrand strategy eventually changed when [[http://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127 [=NBCUniversal=] decided to replace Style Network instead]], because Style instead]]--Style had more broader carriage than G4 G4, and because it was too similar to NBCU's other two women-focused networks, E! networks (E! and Oxygen.Oxygen). [[http://www.wwd.com/media-news/fashion-memopad/petit-public-7327408?src=nl/mornReport/20131231 The Nielsen could not measure the initial ratings for the Esquire Network]] were unable to be measured by Nielsen because they said ratings were "too too low to meet its “minimum-reporting standard,". In the end, Dish a "minimum reporting standard". Three major satellite carriers (Dish Network, [=AT&T=] U-Verse, and DirecTV DirecTV) dropped the network Esquire in late 2016, and it was [=NBCU=] announced in 2017 that Esquire Network it would be shuttered completely by NBCU shutter the network and relaunch it as a digital-only platform on Esquire's website.

Meanwhile, Comcast removed G4 from all of its Comcast systems beginning starting in January 2014, with following the lead of the several cable providers dropping that had dropped it earlier. Throughout 2013 and 2014, only [=AT&T=] U-Verse and a few other small cable providers carried the channel to fulfill their contracts to with Comcast and NBC until NBC--right up to the last minute of the 31st of December 31, 2014. The G4's last programming day's hours consisted of the 5-part five-part ''The Top 100 Video Games of All Time'' special, followed by special and the first episode of ''X-Play.'' The channel's final sign-off was network signed off with a game of ''VideoGame/{{Pong}}'' ([[BookEnds referencing when G4 launched with all-week]] ''Pong'' games) that slowly shrunk and filled with a grey color. Then, color, followed by a sound clip of ''AOTS'' host Kevin Pereira shouting "I'M AT COMIC-CON!!!" was played (possibly alluding (a possible allusion to G4 dying and going to "nerd heaven"), heaven") as the dot shut off like an analog TV alongside ''Pong''[='=]s end-match bloops and the Game Boy start-up chime, symbolically ending the network with a GameOver. If you wanna experience it for yourself, click chime. [[https://www.youtube.com/watch?v=DIaPvsrUG8w right here.You can see G4's symbolic "Game Over" for yourself on YouTube.]]

[=G4TV.com=] is now still exists, but only as a skeleton portal hosting that hosts the network schedule, a freemium game portal, and the network's dormant now-dormant social media presence. [[http://www.syfygames.com/news Syfy's freemium gaming website website]] started a news and videos section with the G4 branding]], but it is presumed it was used for trademark purposes. branding, presumably so [=NBCU=] could retain the trademarks. ''Series/AmericanNinjaWarrior'', the sole surviving G4 original series, now airs on Creator/{{NBC}}. The moved to Creator/{{NBC}} before G4's rebranding and ultimate demise. That show is no longer produced by G4's quasi-parent company company, G4 Media, which now exists solely only to maintain the [=TechTV=] and G4 program libraries.

See Series/{{Nerdist}} as a direct SpiritualSuccessor (and also has many G4 personalities working there). Also see Website/ScrewAttack as well as the many gaming personalities on Website/YouTube and Website/{{Twitch}} and the notable are cataloged here on Wiki/TVTropes under Main/VideoReviewShow and Main/LetsPlay.
libraries.
28th May '17 2:02:25 PM nombretomado
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See Series/{{Nerdist}} as a direct SpiritualSuccessor (and also has many G4 personalities working there). Also see Website/ScrewAttack as well as the many gaming personalities on Website/YouTube and Website/{{Twitch}} and the notable are cataloged here on TVTropes under Main/VideoReviewShow and Main/LetsPlay.

to:

See Series/{{Nerdist}} as a direct SpiritualSuccessor (and also has many G4 personalities working there). Also see Website/ScrewAttack as well as the many gaming personalities on Website/YouTube and Website/{{Twitch}} and the notable are cataloged here on TVTropes Wiki/TVTropes under Main/VideoReviewShow and Main/LetsPlay.
4th Feb '17 6:47:48 AM MarcoPolo250
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Then, in 2012, the final shoe dropped. With the Comcast[=/=][=NBCUniversal=] merger, G4 gained yet another new president Adam Stotsky, who came in with plans to completely rebrand the channel. Adam Sessler and Kevin Periera, two long time hosts, left the network (Munn already left in 2010 for a successful acting career). The two flagship shows, ''X-Play'' and ''Attack of the Show!'' were cancelled and ended their runs on January 23, 2013, effectively ending all G4 studio programming. The network was to be rebranded into the Esquire Network with ''Esquire'' magazine as the partner. But when the time came for the network's launch, G4...was replaced with [[ScrewedByTheNetwork Nothing!]] [[Film/{{UHF}} Absolutely nothing]]! It was decided that Esquire Network would take over the Style Network's channel space, which was available in more households. G4 was left as is, while Style Network fans were left infuriated.

to:

Then, in 2012, the final shoe dropped. With the Comcast[=/=][=NBCUniversal=] merger, G4 gained yet another new president Adam Stotsky, who came in with plans to completely rebrand the channel. Adam Sessler and Kevin Periera, two long time hosts, left the network (Munn already left in 2010 for a successful acting career). The two flagship shows, ''X-Play'' and ''Attack of the Show!'' were cancelled and ended their runs on January 23, 2013, effectively ending all G4 studio programming. The network was to be rebranded into the Esquire Network with ''Esquire'' magazine as the partner. But when the time came for the network's launch, G4...was replaced with [[ScrewedByTheNetwork Nothing!]] [[Film/{{UHF}} Absolutely nothing]]! It was decided that Esquire Network would take over the Style Network's channel space, which was available in more households. G4 was left as is, while Style Network fans were left infuriated.
nothing]]!
3rd Feb '17 1:37:45 PM MarcoPolo250
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The website [=G4TV.com=] is now a skeleton portal hosting the network schedule, a freemium game portal, and the network's dormant social media presence. [[http://www.syfygames.com/news Syfy's freemium gaming website started a news and videos section with the G4 branding]], but it is presumed it was used for trademark purposes. ''Series/AmericanNinjaWarrior'', the sole surviving G4 original series, now airs on Creator/{{NBC}}. The show is no longer produced by G4's quasi-parent company G4 Media, which now exists solely to maintain the [=TechTV=] and G4 program libraries.

to:

The website [=G4TV.com=] is now a skeleton portal hosting the network schedule, a freemium game portal, and the network's dormant social media presence. [[http://www.syfygames.com/news Syfy's freemium gaming website started a news and videos section with the G4 branding]], but it is presumed it was used for trademark purposes. ''Series/AmericanNinjaWarrior'', the sole surviving G4 original series, now airs on Creator/{{NBC}}. The show is no longer produced by G4's quasi-parent company G4 Media, which now exists solely to maintain the [=TechTV=] and G4 program libraries.
3rd Feb '17 1:36:39 PM MarcoPolo250
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Then, in 2012, the final shoe dropped. With the Comcast[=/=][=NBCUniversal=] merger, G4 gained yet another new president Adam Stotsky, who came in with plans to completely rebrand the channel. Adam Sessler and Kevin Periera, two long time hosts, left the network (Munn already left in 2010 for a successful acting career). The two flagship shows, ''X-Play'' and ''Attack of the Show!'' were cancelled and ended their runs on January 23, 2013, effectively ending all G4 studio programming. The network was to be rebranded into the Esquire Network with ''Esquire'' magazine as the partner. However in late 2013, it was decided that Esquire Network would take over the Style Network's channel space, leaving G4 as a "zombie" channel that just looped its own programming and direct-to-consumer ads with the loneliest phone lines in the industry.

The Esquire Network went through its own DevelopmentHell[=/=]TroubledProduction period. The channel's initial launch date was April 22, 2013, but due to the lack of original programming made, that date was moved to September 23, 2013. Then the entire rebrand strategy changed when [[http://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127 [=NBCUniversal=] decided to replace Style Network instead]], because Style had more broader carriage than G4 and because it was too similar to NBCU's other two women-focused networks, E! and Oxygen. In the end G4 was replaced with...[[ScrewedByTheNetwork Nothing!]] [[Film/{{UHF}} Absolutely nothing]]! [[http://www.wwd.com/media-news/fashion-memopad/petit-public-7327408?src=nl/mornReport/20131231 The initial ratings for the Esquire Network]] were unable to be measured by Nielsen because they were "too low to meet its “minimum-reporting standard,". In the end, Dish Network, [=AT&T=] U-Verse, and DirecTV dropped the network in late 2016, and it was announced in 2017 that Esquire Network would be shuttered completely by NBCU and relaunch as a digital-only platform on Esquire's website.

to:

Then, in 2012, the final shoe dropped. With the Comcast[=/=][=NBCUniversal=] merger, G4 gained yet another new president Adam Stotsky, who came in with plans to completely rebrand the channel. Adam Sessler and Kevin Periera, two long time hosts, left the network (Munn already left in 2010 for a successful acting career). The two flagship shows, ''X-Play'' and ''Attack of the Show!'' were cancelled and ended their runs on January 23, 2013, effectively ending all G4 studio programming. The network was to be rebranded into the Esquire Network with ''Esquire'' magazine as the partner. However in late 2013, it But when the time came for the network's launch, G4...was replaced with [[ScrewedByTheNetwork Nothing!]] [[Film/{{UHF}} Absolutely nothing]]! It was decided that Esquire Network would take over the Style Network's channel space, leaving which was available in more households. G4 was left as a "zombie" channel that just looped its own programming and direct-to-consumer ads with the loneliest phone lines in the industry.is, while Style Network fans were left infuriated.

The Esquire Network went through its own DevelopmentHell[=/=]TroubledProduction period. The channel's initial launch date was April 22, 2013, but due to the lack of original programming made, that date was moved to September 23, 2013. Then the entire rebrand strategy changed when [[http://www.hollywoodreporter.com/news/nbcu-switch-up-esquire-network-624127 [=NBCUniversal=] decided to replace Style Network instead]], because Style had more broader carriage than G4 and because it was too similar to NBCU's other two women-focused networks, E! and Oxygen. In the end G4 was replaced with...[[ScrewedByTheNetwork Nothing!]] [[Film/{{UHF}} Absolutely nothing]]! [[http://www.wwd.com/media-news/fashion-memopad/petit-public-7327408?src=nl/mornReport/20131231 The initial ratings for the Esquire Network]] were unable to be measured by Nielsen because they were "too low to meet its “minimum-reporting standard,". In the end, Dish Network, [=AT&T=] U-Verse, and DirecTV dropped the network in late 2016, and it was announced in 2017 that Esquire Network would be shuttered completely by NBCU and relaunch as a digital-only platform on Esquire's website.
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http://tvtropes.org/pmwiki/article_history.php?article=Creator.G4TV