History ComicBook / UltimateMarvel

Back in the TurnOfTheMillennium, things were not going well for Marvel. New readers were forced to be up to date with a BackStory that [[ContinuityLockout goes back to the 1960s]], with plots that started one way, were {{Retcon}}ned into something else later, and then [[ContinuityPorn retconned back]] so frequently that not even the writers themselves could keep track and caused frequent [[ContinuitySnarl Continuity Snarls]]. The usual tropes of the superhero genre, such as the suits with bright colors, the characters with corny names and the general FantasyKitchenSink had been a boom in the 1960s but did little to get new readers on board. Even more, UsefulNotes/TheDarkAgeOfComicBooks was fading as well. As for bringing readers from other media, Marvel never had a good reputation for film adaptations at this point, and the acclaimed FOX animated series were followed by failures such as ''WesternAnimation/SpiderManUnlimited'' and ''WesternAnimation/TheAvengersUnitedTheyStand''. Not a good time.

The idea of the new project was to release comics based on the characters in their initial and basic premise, set in a more realistic world and with a down-to-earth approach. Unlike previous reboots, the comic started from scratch, and not as the result of some major event in the main universe (such as ''ComicBook/HeroesReborn'' or ''ComicBook/AgeOfApocalypse''), and the original comics were not replaced but kept being published concurrently. Even more, this new universe would be [[ExiledFromContinuity off-limits]] to interdimensional crossovers. To ensure that the comic would have a fresh view, Creator/JoeQuesada hired Creator/BrianMichaelBendis, who had never worked for major publishers before, and started ''ComicBook/UltimateSpiderMan'' in 2000. This comic was complemented by ''ComicBook/UltimateMarvelTeamUp'', which introduced some other characters reimagined in the Ultimate style.

* ''ComicBook/UltimateSpiderMan'' #1-133 (2000-2009)

* ''Ultimate Comics: Spider–Man'' (#1-15) and ''ComicBook/UltimateSpiderMan'' (#150-160)

* ''[[ComicBook/UltimateSpiderMan Ultimate Comics Spider-Man]]'' (#1-200) (2011-2013)

* ''[[ComicBook/UltimateSpiderMan Miles Morales: Ultimate Spider-Man]]''

** ''ComicBook/UltimateSpiderMan'': High school student Peter Parker is bitten by an experimental spider in Oscorp, and gets superpowers. Aware of all this, Norman Osbourne tries to repeat the experiment on himself to get superpowers. He turns into a terrible menacing monster, who can fly and throw fireballs. First, he burns his house and kills his wife, and tries to kill his son Harry. Then he attacks the school, and Spider-Man fights him. But why did he attack the school? Was he trying to kill Harry again? Was he trying to kill Parker? Both? During the fight, he was limited to HulkSpeak and just growled "Parker" when he fought Spider-Man, so it was not easy to figure out his motives.

** ''ComicBook/UltimateSpiderMan'': Kraven the Hunter, although it comes immediately after a genuinely intense fight. Spider-Man has just beaten Doc Ock when Kraven arrives (after promising to kill Spidey on live television) and demands they fight. Spidey would rather Kraven helped him get someone out of a trashed car, has no idea what his deal is, and eventually gets fed up and one-shots him, declaring, "Huh. I thought he had superpowers or something. Showbiz phony." Kraven does gain superpowers later on. And is taken down, if anything, even ''swifter''.

** ''ComicBook/UltimateSpiderMan'': After realizing the effects of the Oz on Peter Parker, Norman ordered his scientists to go to the next phase, by repeating the accident in a controlled environment on him. One of them asks in plain terms: "You, sir? You want to inject yourself with the Oz compound?" "Glad we understand each other".

** The high school students of ComicBook/UltimateSpiderMan (including Peter himself) fall asleep in class frequently. Peter at least has the excuse of his extra-curricular activities.

** ''ComicBook/{{Ultimatum}}'': The story starts with each of the [[ComicBook/UltimateFantasticFour Fantastic Four]], [[ComicBook/TheUltimates Stark and Captain America, Wasp, Pym and Hawkeye, Thor and Valkyrie]], [[ComicBook/UltimateSpiderMan Peter Parker and his gang]], and part of the [[ComicBook/UltimateXMen2001 X-Men]] all having a free day and minding their own business. Then, New York is flooded.

** ''ComicBook/UltimateSpiderMan'': Shawn, Norman Osbourne's hitman, is bald.

** Norman Osborn is this for most of ''ComicBook/UltimateSpiderMan''.

** ''ComicBook/UltimateSpiderMan'': At the start of issue 7, both Spider-Man and the Green Goblin are reflected in the eyes of each other.

** ''ComicBook/UltimateSpiderMan''

** In ''ComicBook/UltimateSpiderMan'' it's a running gag that nobody believes Peter when he tells them he got his powers from a genetically modified spider.

** Also done in ''ComicBook/UltimateSpiderMan'' during the "Ultimatum" event by Kitty Pryde.

** An issue of ''ComicBook/UltimateSpiderMan'' shows Spidey alongside Captain America, Iron Man and Thor. Several members of ComicBook/TheUltimates do appear, but only for two pages, and Thor is not one of them. There is a major guest star, but it's Doctor Strange, who is not on the cover. Even though, again, it was drawn by the same guy who also penciled the comic itself. The cover was later used for the corresponding ''Ultimate Collection'', without these characters appearing anywhere else in that volume.

** ''ComicBook/UltimateSpiderMan'' loves this trope, though it usually tends to be out of necessity or accidental. For example, Sandman can't turn his clothes into sand, and Electro and the Hobgoblin burn right through their clothes.

** ''ComicBook/UltimateSpiderMan'': Kingpin, who had been taped killing someone, manages to have the criminal charges dropped because of legal technicalities. J. Jonah Jameson insists with his "Spider-Man is a menace" rants, and Parker asked: why does he bother so much with Spider-Man, but not the Kingpin? Jameson, who was not having a good day, fired him. He eventually re-hires him, after enduring a lot of "the kid has a point!" and "WhatTheHellHero"

** In ''ComicBook/UltimateSpiderMan'', Bolivar Trask demonstrates this when he asks if the stasis field in the lab he's in can contain [[spoiler: Venom]]. When he's told that it can, he says that he's seen ''King Kong'', and so will be leaving.

** ComicBook/UltimateSpiderMan does this with style, taking a bullet to the stomach meant for [[spoiler: Ultimate Captain America]], then racing back to rescue his friends and family from the escaped [[spoiler:Ultimate Sinister Six]] before he finally succumbs to his wounds.

* {{Irony}}: For all of the hatred and FantasticRacism for mutants (though Magneto does his level best to justify that fear), it's absolutely ironic because Homo Superior is ''exactly what it was [[WhamLine created]] to be...'' [[SuperSoldier homegrown super soldiers]]. Almost every Ultimate Marvel book has its roots in the American Government trying to [[GeneticEngineeringIsTheNewNuke (re)discover the secrets]] of the SuperSoldier serum used to create Captain America... yet a single rogue lab was able to leap ahead of [[ComicBook/UltimateSpiderMan OsCorp, Roxxon,]] [[ComicBook/UltimateFantasticFour and The Baxter Building]] by ''creating'' Homo Superior... the mutant race. True mutants did exist (like Wolverine or Apocalypse), but were exactly that - random genetic offshoots of humanity. When Wolverine was captured, his genetic code was promptly mapped and manipulated by Doctor Cornelius and used to create the X-Gene. When Nick Fury discovers the horrific laboratory, he orders all the scientists killed and their work erased so the word that Man created Mutant wouldn't spread. He was too late as Cornelius had already disseminated the X-Gene all over the world, creating the first mutant baby boom.

** An ''ComicBook/UltimateSpiderMan'' picture shows a full-body picture of Spider-Man, except one half, is Peter Parker's Spidey, and the other half is Miles Morales's.

** ''ComicBook/UltimateSpiderMan'': Shocker doesn't want to just have the money of the security van. He wants the officer to crawl over and give it to him. Then, Spider-Man takes him down.

** In ''ComicBook/UltimateSpiderMan'', Norman Osborn accidentally kills his son while in his crazy goblin form. When he changes back he has one of these and asks a nearby SHIELD Agent to kill him.

** At the end of ''ComicBook/AgeOfUltron'', the skies over ComicBook/UltimateMarvel New York go wonky and ComicBook/UltimateSpiderMan Miles Morales goes to check it out... and finds [[spoiler:''the main universe Galactus looming overhead'']]

** ''ComicBook/UltimateSpiderMan'' has Peter Parker mimicking his mainstream counterpart and the results thereof. The second Spider-Man, Miles Morales, refused to do ''anything'' with his powers; when Peter died, Miles figured that if he'd embraced his powers earlier, he might have brought aid to New York's hero, since their powers were connected. He decides to make up for it [[ChangingOfTheGuard by filling the gap Peter left]].

** ''ComicBook/UltimateSpiderMan'' Volume 3 has a one-year time skip between #22 and #23 [[spoiler:after Rio Morales dies.]]

** ''ComicBook/UltimateSpiderMan'''s Norman Osborn set up "Cellar Door" as an all-purpose trigger phrase for his son Harry.

** In ''ComicBook/UltimateSpiderMan'', Doctor Octopus pulls out one of Peter's teeth with his tentacle over four panels.

** ''ComicBook/UltimateSpiderMan'': There was a huge explosion in Oscorp, and none of the high school students seems to even know about it. They had been there a pair of weeks ago, Harry could have died, but no.

* AndThisIsFor
** In ''ComicBook/UltimateThor'', Odin trapped Loki into the Room Without Doors saying "And this is for Balder!"
** ''ComicBook/{{Ultimatum}}'': Thor started his attack on the legions of the undead crying "For Valkyrie!"

** ''ComicBook/UltimateThor'': Zemo asks Heinrich Himmler for troops.

Spider-Man was followed by the ''ComicBook/UltimateXMen'', by another rising talent, Creator/MarkMillar. As Millar had a superficial knowledge of the X-Men at the time, he based a large part of the initial design on the recent ''Film/XMen1'' film, including the leather suits. It was another success, and Marvel proposed he write a spin-off comic based on Wolverine. Millar, however, preferred to make a reimagination of ''ComicBook/TheAvengers'', who were not among Marvel's highest-selling titles back then. This led to a conflict with Creator/KurtBusiek, the ongoing writer of the Avengers, who felt that his work would be shadowed by the new comic, so Marvel tried to appease him by naming it ''ComicBook/TheUltimates'' instead of "Ultimate Avengers". The comic, focused on SHIELD spies and geopolitical crises, was an even greater success. ''ComicBook/UltimateFantasticFour'' was also released, to explore the science-fiction angle. ''Ultimate Marvel Team-up'' was canceled and the line moved to a new system of WorldBuilding: the four series mentioned were complemented by limited series that provided crossovers, introduced some special stand-alone story, or both.

The universe ceased to be published in 2015 during the ''ComicBook/SecretWars2015'' CrisisCrossover, following the arc of Comicbook/TheAvengersJonathanHickman about incursions between universes. The regular and the Ultimate universes clashed in the last incursion and were destroyed, while Dr. Doom got godlike powers and created a battle world with domains composed of the few realities he could save. One of those domains was the New York of both universes combined into a single one and with all their heroes (including duplicates). This was detailed in ''ComicBook/UltimateEnd'', the last Ultimate Marvel story. Miles Morales played an important role in the main story, and when the main universe was restored the Molecule Man made sure that his family and friends were "transplanted" to it as well. Although he was the most important one, with his own comic book and more key roles in subsequent crisis crossovers, Miles was but one of the [[CanonImmigrant/UltimateMarvel several canon immigrants]] that were moved to the main universe; Jimmy Hudson was also incorporated in ''ComicBook/XMenBlue'' and The Maker would be a featured villain in several series.

* ''[[ComicBook/UltimateXMen Ultimate Comics X-Men]]'' (#1-33) (2011-2013)

** ''ComicBook/UltimateXMen'': Uttered by Wolverine when Jean apologized to him. He had not really been captured by Weapon X as all the others, it was all part of a greater plan.

** ''ComicBook/UltimateXMen'': The big problem of Sabertooth. Wolverine has his same powers, and will always be the better one. Even Wraith says so, even when Wolverine escaped and left him with that big facial scar, and Sabertooth ''volunteers'' to work in Weapon X.

** ''ComicBook/UltimateXMen'': Sabertooth, who has just burnt the files with Wolverine's life before the mindwipe, boasts about the fun he had when he killed Logan's wife and little kid. Did he really do it? Or was he making it up to push his buttons, taking advantage that now Wolverine can never find out what actually happened, or if he really had a wife and/or son?

** ''ComicBook/UltimateXMen'': The US government finally discovers the hidden base of Magneto and his terrorist group, the Brotherhood of Mutant Supremacy. All the NATO leaders agreed that it was the perfect chance to drop an army of Sentinels there. Xavier warned about Magneto's likely counter-attack and asks Bush if he realizes that by provoking Magneto this way he's endangering every man on the planet? Bush accepted that it's risky, but it's a chance that they couldn't let pass. It ends up pissing Magneto off enough he tries wiping out the entire ''world''.

** ''ComicBook/{{Ultimatum}}'': The story starts with each of the [[ComicBook/UltimateFantasticFour Fantastic Four]], [[ComicBook/TheUltimates Stark and Captain America, Wasp, Pym and Hawkeye, Thor and Valkyrie]], [[ComicBook/UltimateSpiderMan Peter Parker and his gang]], and part of the [[ComicBook/UltimateXMen X-Men]] all having a free day and minding their own business. Then, New York is flooded.

** ''ComicBook/UltimateXMen'': Xavier loathes mutants taking advantage of their superior powers to impose their will of regular humans, no matter the circumstances. Wolverine, on the other hand, has no problem making a display of his powers to a mafia boss so he accepts to leave Colossus alone.

** ''ComicBook/UltimateXMen''

** In ''ComicBook/UltimateXMen'' #12, right after Nightcrawler saves Colonel Wraith, the mutant-hating head of Weapon X, from an exploding helicopter, Wraith pulls out a gun to shoot him. The next panel shows a gun being fired, and in the next three, it becomes clear that Wraith was gunned down by Nick Fury, who had arrived with hundreds of SHIELD agents.

** ''ComicBook/UltimateXMen'': The X-Men help Wolverine to escape from the Weapon-X soldiers, but Xavier and Cyclops are surprised that he stayed with them for so long after that, so they ask for his reasons. Wolverine has a flashback of Magneto hiring him to infiltrate the X-Men and kill Xavier... and replies "The scenery, bub. The scenery".

** ''ComicBook/UltimateXMen'': All the mutants in Weapon X are forced to do what Wraith orders. This includes Wolverine, the X-Men (Cyclops, Jean, Beast, Iceman, Colossus, Storm), and the other mutants they had before capturing the X-Men (Rogue, Nightcrawler, Juggernaut). The only exception is Sabertooth, who is there by his own free will, as he simply enjoys killing.

** ''ComicBook/UltimateFF'': It seems that, at some point, Ultimate Rick Jones crossed into the prime universe and met [[Comicbook/MsMarvel Captain Marvel]].
** ''ComicBook/UltimateXMen'': George Bush and Condolezza Rice are briefly seen in the first arc.

** [[ComicBook/UltimateXMen Ultimate Wolverine]]: Magneto gave Wolverine many missions of infiltration and killing in the past. He has a habit of holding the kill (and then escaping) when he meets a girl that he was wants to have sex with. Magneto got used to those "delays", and lets him be because he's still the best hitman at his disposal.
** [[ComicBook/TheUltimates Ultimate Tony Stark]] was even more than the original one (and still in the pre-MCU years). He gave it up temporarily when he got married to the Black Widow. [[spoiler:She betrayed the team and tried to kill him]], and died at the end of the adventure. Tony mourned her next to a window... and forgot it all when he saw a gorgeous blonde in the street. Time heals all wounds.

** ''ComicBook/UltimateXMen'': Jean asks the X-Men for help because Wolverine is killing Cyclops in the garden. They don't get there before he kills both of them. Fortunately, it's just a Danger Room simulation.

** Jean Grey says this to Liz Allen in ''ComicBook/UltimateXMen'' after the latter's mutant powers awaken. Derek Morgan and Jimmy Hudson lightly mock her for it.

** ''ComicBook/UltimateXMen'': The daughter of the president has been kidnapped by the Brotherhood. She is terrified. Then, another group of mutants kidnaps her as well. She's still terrified.

** ''ComicBook/TheUltimates'': Ray Connor, the kid who takes up the Comicbook/{{Daredevil}} identity after the death of Matt Murdock in ''ComicBook/{{Ultimatum}}''. We're given an issue dealing with his origin and background and the book makes it seem like he's being positioned as a major character in the mold of previous [[LegacyCharacter Legacy Characters]]...but then at the end of said issue, he gets bitten by a vampire.

* EarlyInstallmentWeirdness: One of the early stories in ''Ultimate Marvel Team-Up'' and the second arc of ''ComicBook/UltimateXMen'' featured Nick Fury... clean-shaven and with hair. Looking like Samuel L. Jackson doesn't happen until the beginning of ''The Ultimates''.

** ''ComicBook/UltimateXMen'': Much of Wraith's anger against Wolverine is because of that big scar he left on his face.

** ''ComicBook/UltimateXMen'': Wolverine during the Gulf War. He was treated as little more than a dangerous savage animal, so he did not get any clothes.

** ''ComicBook/UltimateXMen''

** ''ComicBook/UltimateXMen'''

** ''ComicBook/UltimateXMen'': Nick Fury found something at the temple that gave a huge bright light. The satellite lost visual, Fury asked for reinforcements, and then was captured.

** In ''ComicBook/UltimateXMen'', ComicBook/{{Wolverine}} does this for Jesse, a boy whose mutant power is to generate radiation that kills everyone around him. There are other factors at work, including [[spoiler:the fact that the U.S. government had sent Wolverine to do this and]] how bad the truth would be for the mutant community, but it's presented as sparing a boy from a FateWorseThanDeath.

** In the first issue of ''ComicBook/UltimateXMen'', Bobby uses his ice powers to save a ''large'' group of people from a falling sentinel. He gets a bottle thrown at his head for doing so since it just outed him as a mutant. Hell, the entire premise of ''ComicBook/XMen'' in general is that they fight to save a world that hates and fears them, resulting in basically this.

** ''ComicBook/UltimateXMen''

** ''ComicBook/UltimateXMen'': The terrorist scientist that Jean has to kill. It's either him or Jean's boyfriend, so he had to really do a number to convince her. "I'm not an evil man. Yes, I've done evil things, but I'm just an ordinary human being like you are". And what is an ordinary man that does evil things... but an evil man? Yes, Jean chose Scott.

** Magneto gets a really good one in ''ComicBook/UltimateXMen'': while he's taunting Colossus about how vulnerable his metal body is to his magnetic powers, Colossus is slowly breaking free, and though his taunts continue on, he still has this look in his eyes...

** ''ComicBook/UltimateXMen'': After everything is said and done, and the Professor is relaxing at home with Jean, he mentions that he hopes that Nightcrawler will return someday, and they can be all under the same roof with Magneto and the others. Magneto? Did he just say Magneto?? Don't fall asleep now, professor!

** ''ComicBook/UltimateXMen'': Nick Fury arrives in New Dehli, ready for a top-secret spy mission... and the first thing he asks is "Does anyone knows any good Indian restaurants around here?"

** ''ComicBook/UltimateXMen'': Jean saved Wraith from Wolverine, but he should not even think for a moment to say "thank you", or she'll fill his brain with nightmares.

* ''ComicBook/UltimateXMen'' #1-100 (2001-2009)

* ''ComicBook/UltimateInvasion''

--> '''Human Torch''': So when you were running the whole world you just stole things off of anyone’s computer.
--> '''Fury''': [[SarcasmMode No, I thought it was in the world’s best interest to have all this dangerous information in the laptop of a barely socially functional 18-year-old kid.]]
--> '''Human Torch''': You make me sick.
--> '''Fury''': And I was right.

* KilledOffForReal: So many examples that they have [[KilledOffForReal/UltimateMarvel their own page]].

Despite ''Secret Wars'' being billed as the end of the road for Ultimate Marvel, Brian Michael Bendis would later bring back the Ultimate Universe in his ''Spider-Men II'' miniseries, revealing that the universe was restored at some point. The fate of the Ultimate universe would become an ongoing subplot years later in ''ComicBook/MilesMoralesSpiderMan2018'' and ''ComicBook/VenomDonnyCates''. On February 22, 2023, it was announced that the Ultimate Universe would be revisited with ''ComicBook/UltimateInvasion'', a four-issue mini-series by Jonathan Hickman and Bryan Hitch which sees the Ultimates clash with The Maker, Miles Morales and the Illuminati (Professor X, Iron Man, Mr. Fantastic, Black Bolt, Prince Namor, Doctor Strange, and Black Panther), being billed as the start of "The Transformation of the Marvel Universe".

* SkewedPriorities

** At the end of ''ComicBook/SpiderMen'', Peter makes it back to his own universe and starts wondering if his dimension has a Miles Morales (the new Ultimate Spidey). We don't see the results of his [[JustForPun web search]] (until ''Spider-Men II'', that is), but Peter is stunned.

* AnyoneCanDie: Unlike the mainstream universe, it's permanent. There is [[KilledOffForReal/UltimateMarvel a whole page]] of examples. There is, however, [[DeathIsCheap/UltimateMarvel another page]] with exceptions to this rule.

* ''Ultimate Comics: Avengers'' (#1-24) (2009-2011)

* GeneticEngineeringIsTheNewNuke: Stated as such by Nick Fury at the end of ''Ultimate Six''. Outside of the Asgardians and the aliens, just about every existing superhuman can be traced back to military experiments in some way. Yes, including the mutants.

* GratuitousForeignLanguage[=/=]GratuitousGerman: There are a few times, when, say, [[SugarWiki/SurprisinglyGoodForeignLanguageGerman doesn't get slaughtered]] ''that'' badly, but the rest of the time, any language besides English (German, Arabic, Hindi, French, Russian, etc.) gets mangled so badly, you can thank whatever deity you worship or not that you don't understand it.

* GratuitousForeignLanguage[=/=]GratuitousGerman: There are a few times, when, say, German doesn't get slaughtered ''that'' badly, but the rest of the time, any language besides English (German, Arabic, Hindi, French, Russian, etc.) gets mangled so badly, you can thank whatever deity you worship or not that you don't understand it.

*** This expands on ComicBook/{{Iceman}}'s origin in the mainstream comics. Here young Bobby Drake is out on a date with a girl called Judy Harmon, when a local bully attacks and tries to drag her away. Bobby saves her by encasing said bully in ice, which leads Judy to reject Bobby as a monster. Also, soon afterward a group of locals forms a lynch mob and attack the Drakes' home.

* AbortedArc:
** During the ''ComicBook/{{Ultimatum}}'' crossover, ComicBook/TheWasp was [[DroppedABridgeOnHim killed after being eaten off-screen by the Blob]]. Before pulling a HeroicSacrifice, [[ComicBook/AntMan Yellowjacket]] was seen telling Comicbook/IronMan to take the Wasp's body into his lab and activate something known as "The Jocasta Project", hinting that her life might somehow be saved (since in the mainstream comics, Jocasta was an android with the Wasp's brain patterns). This was never mentioned again. In the same event, Comicbook/DoctorStrange was slain by Dormammu. Upon Stephen's death, a mysterious figure appeared in front of his corpse and teleported away with it. Like the business with the Wasp/Jocasta, this was never addressed or even mentioned again.
*** ''Ultimatum'' caused a lot of these. In ''ComicBook/UltimateXMen'', it had been revealed that ComicBook/EmmaFrost (who was thought to be a hero and ally to the X-Men) was actually a [[TheMole Mole]] working for the Hellfire Club. Emma was killed in ''Ultimatum'' (''offscreen'' no less) before this subplot could be continued.
*** In an ''[[ComicBook/UltimateXMen Ultimate Comics: X-Men]]'' arc following ''Ultimatum'', it was revealed that Havok was still alive and in a mental institution. He was released by Nathaniel Essex and introduced to Layla Miller, with the implication that there were plans for the boy. This plot point was never resolved, as the book ended up being given to writers who never followed up on any of this.
*** Connected to this was a thread of several characters seeing "ghosts" of loved ones telling them to follow plans that made everything worse for everyone, much like Havok, with the implication that Apocalypse was the one behind it all, and that he was looking for a rematch with The Phoenix (after his last appearance had him be [[CurbStompBattle Curb-stomped]] by it), along with William Stryker Junior's mind being uploaded to all the Sentinels. Then Nick Spencer left, and the incoming Brian Wood didn't even pay lip-service to any of this.
*** At the beginning of the ''ComicBook/UltimateSpiderMan'' tie-in to Ultimatum, the NYPD figure out that Peter is Spider-Man and bring Aunt May in for questioning, threatening to arrest her for aiding and abetting a fugitive if she doesn't come forward (by this point, she's become one of his [[SecretKeeper secret keepers]]). The police station (and most of New York) gets destroyed during the flood. By the time the issue is mentioned again, Spider-Man had turned into a hero, so the police have no problem turning a blind eye to all the leads pointing towards the Parkers.
** Mary Jane supposedly had the OZ formula purged from her body at the end of the "Clone Saga" arc in ''ComicBook/UltimateSpiderMan'', but there were still scattered hints that some of it remained. She briefly grew claws at one point during a tense argument between Peter and ComicBook/KittyPryde, and was shown having nightmares where she transformed back into the Demogoblin and killed Peter. This whole subplot was quietly dropped after a while.
** In one Post-Ultimatum Spider-Man issue, Johnny Storm asks out Jessica Drew, who blushes and eagerly accepts, which totally squicks Peter out, since Drew is his opposite-sex clone. But it's immediately dropped as soon as it's introduced, and the next time we see Jessica Drew, she's confirmed to be a lesbian. Not that this came out of nowhere, since an earlier arc established her having the same feelings for Mary Jane as Peter does.
** ComicBook/UltimateWolverine: At the end of the series, Jimmy gets a Wolverine suit. He never actually used it.
** In ''Ultimate Wolverine vs. Hulk'', after injecting herself with the Hulk serum and becoming She-Hulk, Betty Ross is taken into custody by S.H.I.E.L.D., who wants to reverse engineer the transformation. Nick Fury uses this to blackmail the Hulk so he won't try to attack them, and will have a reason to work for them again in the future if he so chooses. This marks the first and last appearance of She-Hulk in the Ultimate universe, and more importantly the last appearance of Betty Ross, [[ChuckCunninghamSyndrome who is never seen or heard from again]] despite having been an important character since ''The Ultimates Vol. 1''.